MOBILE SPEZIFIKATIONEN Mobile Banner 6:1
Dateiformat
png, jpg oder gif
Dateigröße
max. 40 kb
Formatgröße
320x50 bzw 640x100 [2x Dichte(Retina)]
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Die Werbung bitte mit einen –w- in der linken oberen Ecke des Motivs kennzeichnen.
Mobile HTML5 Banner 6:1
Dateiformat
HTML5 -‐ (Die Ausgabegröße des HTML5 Werbemittels muss 320×50 Pixel entsprechen. Die Grafik dahinter sollte der Retina Auflösung von 640×100 Pixel entsprechen)
Dateigröße
max. 40 kb
Formatgröße
320×50 bzw. 640×100 [2x Dichte(Retina)]
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Die Werbung bitte mit einen –w- in der linken oberen Ecke des Motivs kennzeichnen.
Mobile Banner 4:1
Dateiformat
png, jpg oder gif
Dateigröße
max. 40 kb
Formatgröße
320×75 bzw. 640×150 [2x Dichte(Retina)]
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Die Werbung bitte mit einen –w- in der linken oberen Ecke des Motivs kennzeichnen.
Mobile HTML5 Banner 4:1
Dateiformat
HTML5 -‐ (Die Ausgabegröße des HTML5 Werbemittels muss 320×75 Pixel entsprechen. Die Grafik dahinter sollte der Retina Auflösung von 640×150 Pixel entsprechen)
Dateigröße
max. 40 kb
Formatgröße
320×75 bzw. 640×150 [2x Dichte(Retina)]
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Die Werbung bitte mit einen –w- in der linken oberen Ecke des Motivs kennzeichnen.
Mobile Banner 2:1
Dateiformat
png, jpg oder gif
Dateigröße
max. 55 kb
Formatgröße
320×150 bzw. 640×300 [2x Dichte(Retina)]
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Die Werbung bitte mit einen –w- in der linken oberen Ecke des Motivs kennzeichnen.
Mobile HTML5 Banner 2:1
Dateiformat
HTML5 (Die Ausgabegröße des HTML5 Werbemittels muss 320×150 Pixel entsprechen. Die Grafik dahinter sollte der Retina Auflösung von 640×300 Pixel entsprechen)
Dateigröße
max. 55 kb
Formatgröße
320×150 bzw. 640×300 [2x Dichte(Retina)]
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Die Werbung bitte mit einen –w- in der linken oberen Ecke des Motivs kennzeichnen. Mobile Medium Rectangle
Dateiformat
png, jpg oder gif
Dateigröße
max. 55 kb
Formatgröße
300x250 bzw. 600x500 [2x Dichte(Retina)]
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Die Werbung bitte mit einen –w- in der linken oberen Ecke des Motivs kennzeichnen.
Mobile Banner 1:1
Dateiformat
png, jpg oder gif
Dateigröße
max. 50 kb
Formatgröße
320×320 bzw. 640×640 [2x Dichte(Retina)]
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Die Werbung bitte mit einen –w- in der linken oberen Ecke des Motivs kennzeichnen.
Mobile HTML5 Banner 1:1
Dateiformat
HTML5 (Die Ausgabegröße des HTML5 Werbemittels muss 320×320 Pixel entsprechen. Die Grafik dahinter sollte der Retina Auflösung von 640×640 Pixel entsprechen)
Dateigröße
max. 50 kb
Formatgröße
320×320 bzw. 640×640 [2x Dichte(Retina)]
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Die Werbung bitte mit einen –w- in der linken oberen Ecke des Motivs kennzeichnen.
Mobile Interstitial
Dateiformat
jpg, png oder gif
Dateigröße
max. 60 kb
Formatgröße
320×416 px bzw. 640×832 px [2x Dichte(Retina)]
● ● ●
●
Das Interstitial schließt sich nach 5-7 Sekunden selbst. Die Content-Safe Area darf max. 320×416 px entsprechen. Die Werbung bitte mit einem -w- in der linken oberen Ecke des Motivs kennzeichnen. In der rechten oberen Ecke wird über dem Werbemittel ein Close-Button von uns eingeblendet.
HTML5 Interstitial
Dateiformat
HTML5
Dateigröße
max. 60 kb
Formatgröße 320×416 bzw. 640×832 [2x Dichte(Retina)]
● ● ● ● ●
Das Interstitial schließt sich nach 5-7 Sekunden selbst. Die Content-Safe Area darf max. 320×416 px entsprechen. Die Werbung bitte mit einem -w- in der linken oberen Ecke des Motivs kennzeichnen. In der rechten oberen Ecke wird über dem Werbemittel ein Close-Button von uns eingeblendet. Sollte es gewünscht sein, dass sich das HTML5 Interstitial als FullScreen-Interstitial über den gesamten Bildschirm des Smartphones legt, so muss das HTML5 Werbemittel so gebaut werden, dass es sich eigenständig (per z-index) über den Content legt und auch ein CloseButton (welcher bei Click des Buttons das Werbemittel hided) muss dann integriert sein, über den man das Werbemittel schließen kann.
Video-Interstitial
Hintergrundformat jpg, png oder gif (optional: HTML5)
Dateigröße
max. 60 kb
Formatgröße
320×480 px bzw. 640×960 px [2x Dichte(Retina)]
Videoformat
mp4
Videogröße
max. 2 mb
Videobereich
640×360 px (Ausrichtung oben, unten, bzw. mittig Vorgabe vom Kunden erforderlich)
Videoanforderunge n
● ● ● ● ●
Video-Format: .mp4 Video MP4 Codec: h264 Video-Gesamt-Bitrate: 300-400 kbps Video-Farbintensität: 32-bit Video-Framerate: 25 fps
● ● ● ● ● ● ●
Audio-Format: MPEG Audio Audio-Format-Version: Version 1 Audio-Format-Profil: Layer 3 Audio-Format-Settingmode: Stereo Audio-Bitrate: 128 kbps Anzahl Audio-Kanäle: 2 Kanäle Audio-Samplingrate: 44.1 kHz
● ● ●
Mobile Pushdown Ad
Die Werbung bitte mit einem -w- in der linken oberen Ecke des Motivs kennzeichnen. In der rechten oberen Ecke wird über dem Werbemittel ein Close-Button von uns eingeblendet. Optional als HTML5 Ad – Specs s. HTML5 Interstitial
Dateiformat
jpg, png oder gif
Dateigröße
Normal: max. 30 kb Pushdown: max 50 kb
Normale Größe
320x50 bzw. 640x100 [2x Dichte(Retina)] oder 320x100 bzw. 640x200 [2x Dichte(Retina)]
Pushdown Größe
iOS: 320x150 / Android: 320x150
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Es müssen zwei getrennte Werbemittel produziert werden, die inhaltlich aufeinander abgestimmt sind. Achtung: Für mediasports-Platzierungen gelten gesonderte Specs
Mobile Pushdown Ad (mediasports)
Dateiformat
jpg, png oder bmp
Dateigröße
Normal: max. 20 kb Pushdown: max. 20 kb
Normale Größe
iOS: 320x50 / Android: 320x50 und 360x50
Pushdown Größe
iOS: 320x150 / Android: 320x150
Vorlaufzeit
Für diese Werbeform benötigen wir eine Vorlaufzeit von mind. 3 Werktagen
Es müssen zwei getrennte Werbemittel produziert werden, die inhaltlich aufeinander abgestimmt sind.
Native Ad Branded Content
TEASER (Kombination aus Text und Bild) Bild GIF, JPG, PNG, 3rd Party Tag Bild-Formate
1x1 + 2x1 + 3x2 + 4x3 (alle 4 werden benötigt)
Bildgröße
Minimum 400px
Teaser Überschrift Maximal 50 Zeichen
Teaser Text
Maximal 200 Zeichen
Hinweise an die Texter: Viele Publisher verwenden unterschiedliche Ansprachen ihrer Leser (Du/Sie). Wenn Sie einen allgemeingültigen Inhalt ausspielen möchten, vermeiden Sie die direkte Ansprache des Lesers.
Content Post Inhalt Markenlogo
Max. 1.000 Wörter GIF, JPG, PNG
Bilder
GIF, JPG, PNG, 3rd Party Tracking
Max. Breite Bilder
500px
Max. Höhe Bilder
800px
Video
Youtube, Vimeo, andere einbettbare Videos
Externe Links
Beliebig viele externe Links möglich
Hinweise an die Texter: Viele Publisher verwenden unterschiedliche Ansprachen ihrer Leser (Du/Sie). Wenn Sie einen allgemeingültigen Inhalt ausspielen möchten, vermeiden Sie die direkte Ansprache des Lesers.
Content Post Sonderintegration – Vorgabe für Widgets bei Integration in den Content. iFrame/Vergleichsrechner/ Newslettersignups etc. Maximale Breite 500px Maximale Höhe
800px
Beschaffenheit
HTML / Javascript, Macromedia Flashinhalte nach Absprache
Native Ad direct
TEASER (Kombination aus Text und Bild) Bild GIF, JPG, PNG, 3rd Party Tag Bild-Formate
1x1 + 2x1 + 3x2 + 4x3 (alle 4 werden benötigt)
Bildgröße
Minimum 400px
Teaser Überschrift Maximal 50 Zeichen
Teaser Text
Maximal 200 Zeichen
Hinweise an die Texter: Viele Publisher verwenden unterschiedliche Ansprachen ihrer Leser (Du/Sie). Wenn Sie einen allgemeingültigen Inhalt ausspielen möchten, vermeiden Sie die direkte Ansprache des Lesers.
SHAZAM SPECS Standard: Ad-served 1
SHAZAM ADVERTISING SPECIFICATIONS – SMARTPHONE
Standard IAB 320x50 Shazam’s premium banner inventory is third-party served and tracked. It has linking, expanding and rich media capabilities. This size has the largest share of our inventory.
AVAILABLE OS DIMENSIONS MAX WEIGHT DELIVERY FORMATS REPORTING METRICS TARGETING OPTIONS
Google Android, Apple iOS & Windows Phone 320w x 50h pixels (Retina accepted 640x100) 40KB
PNG l JPG (animated GIF under 50KB) Impressions l Clicks I Click-Through-Rate (CTR) Geography (International Region l Country l City) Operating System (Android l iOS) Dayparting (Day of Week l Time of Day) Tag Results (Song l Artist l Genre) Re-Targeting (Based on Audience Behavior)
App Zones (Tag Results, Explore, Album, Album Review, Lyrics, My Tags, Tour Info, Track Review, YouTube Videos, Charts) 35+ Languages
INTERACTIVITY
Animation l Expand l Tap to Call l Music Download l Date Capture l Store Locator Video Play (incl. YouTube) Link to Custom Landing Page (internal or ext.) Deep link into app stores and music download and streaming apps.
Rich media capable
300wx50h
2
SHAZAM ADVERTISING SPECIFICATIONS – SMARTPHONE
MPU: Shazam Again + Track Preview Ad
SHAZAM AGAIN
TRACK PREVIEW
With millions of Shazams happening daily, every Shazam is valuable—even the ones that don’t find a match. The Shazam Again screen appears when a result cannot be found. This placement is our highest performing clickable ad unit. The 300x250 is also seen on Track Preview pages when a user is listening to the preview track and impactful banner appears covering the page content. AVAILABLE OS DIMENSIONS MAX WEIGHT ANIMATION (OPT.) DELIVERLY FORMATS REPORTING METRICS TARGETING OPTIONS
Google Android & Apple iOS 300w x 250h pixels (Retina sizes also accepted) 40KB 50KB max weight animated gif PNG l JPG Impressions l Clicks Geography International Region l Country l Operating System (Android l iOS) Dayparting (Day of Week l Time of Day) Artist, Track, Genre, Track ID, Record Label (Track Preview only)
INTERACTIVITY
Animation | Expand | Tap To Call | Music Download | Data Capture | Store Locator l Video Play (incl. YouTube) Link to Custom Landing Page (internal or external) Deep link into app stores, music download and streaming apps
300w x 250h
Rich Media capable Video (Shazam Again only; not Preview Unit) Refer to Auto-Play Video: Shazam Again specs
3
SHAZAM ADVERTISING SPECIFICATIONS – MOBILE & DESKTOP
Shazam.com Shazam’s website offers a variety of standard IAB placements to extend a campaign outside of the Shazam applications and into clean and prominent placements across mobile and desktop web.
MOBILE SIZES
320x50 (Track, Artist, Chart) (above the fold) 300x250 (Track, Lyrics Section in Track, Artist) (below the fold)
DESKTOP SIZES
300x250 (Track, Artist, Chart) (above the fold) 300x250 (Lyrics Section in Track) (below the fold)
MAX WEIGHT ANIMATION DELIVERY FORMATS REPORTING METRICS TARGETING OPTIONS
40KB 50KB max weight l 3 frames PNG l JPG (animated GIF under 100KB) Impressions l Clicks I Click Through Rate (CTR) Geography (International Region l Country l City) Operating System (Mac, PC, iOS, Android, etc.) Dayparting (Day of Week l Time of Day) Tag Results (Song and Artist) Chart Type Language
INTERACTIVITY
Rich Media Capable Animation Music Download Date Capture Store Locator Video Play (including YouTube)
4
5
SHAZAM ADVERTISING SPECIFICATIONS – TABLET
iPad ROA Banner Take advantage of Shazam’s larger iPad real estate to serve clickable rich media capable ad units to our highly engaged audience.
PLATFORM
iPad
DIMENSIONS
Landscape 728w x 90h, Portrait 620w x 80h (retina accepted)
MAX WEIGHT
40KB
DELIVERY FORMATS
PNG l JPG (animated GIF under 50KB)
REPORTING METRICS
Tags l Impressions l Clicks I Interaction Rate l Event Clicks l Video Views l Music Downloads
TARGETING OPTIONS
Geography (International Region l Country l State l City l DMA l Zip Code) Operating System (Android l iOS) Dayparting (Day of Week l Time of Day) Tag Results (Song l Artist l Genre l Record Label) Re-Targeting (Based on Audience Behavior) App Zones (Tag Results, Explore, Album, Album Review, Lyrics, My Tags, Tour Info, Track
Review, YouTube Videos) 35+ Languages INTERACTIVITY
Expand l Music Download l Date Capture l Store Locator Video Play (incl. YouTube) Link to Custom Landing Page (internal or ext.) Deep link into app stores and music download and streaming apps Rich media capable
728 w x 90 h
620 w x 80 h
5
SHAZAM SPECS Custom 6
SHAZAM ADVERTISING SPECIFICATIONS – SMARTPHONE
Listening Screen Takeover (LST) Interstitial The Listening Screen Takeover is a high traffic, high-impact branding placement. While this unit isn’t clickable, it is seen by most Shazam users, and is most effective when combined with actionable Shazam Again and Standard Banner media.
AVAILABLE OS
Google Android & Apple iOS
DIMENSIONS
320w x 400h pixels (640w x 800h for Retina accepted)
MAX WEIGHT
40KB
ANIMATION (OPT.)
50KB max weight l 3-5 second run time
DELIVERLY FORMATS
PNG l JPG (animated GIF under 50KB)
REPORTING METRICS
Impressions
TARGETING OPTIONS
Geography International Region l Country Operating System (Android l iOS) Dayparting (Day of Week l Time of Day)
INTERACTIVITY
No interactivity but basic animation is allowed.
OTHER NOTES
Third party tracking is only available on animated Listening Screen Takeovers. This unit is not clickable.
3 2 0 w x 4 00 h
7
SHAZAM ADVERTISING SPECIFICATIONS – SMARTPHONE
Clickable Listening Screen Takeover The Clickable Listening Screen Takeover is a high traffic, high-impact branding placement, that’s now clickable! Utilize Shazam’s largest media placement to drive traffic to your site from a placement that all users see when the app identifies audio.
AVAILABLE OS
Google Android & Apple iOS
DIMENSIONS
320w x 400h pixels (640w x 800h for Retina accepted)
MAX WEIGHT
120KB
ANIMATION (OPT.)
150KB max weight l 3-5 second run time
DELIVERY FORMATS
PNG l JPG l PSD source (preferred)
CALL TO ACTION BUTTON
Button must be 280w x 44h pixels (560w x 88h Retina)
BUTTON PLACEMENT
Button must be placed 20 pixels from the bottom, left, and right (40 pixels Retina)
REPORTING METRICS
Impressions | Clicks
TARGETING OPTIONS
Geography International Region l Country
3 2 0 w x 4 00 h
Operating System (Android l iOS) Dayparting (Day of Week l Time of Day) INTERACTIVITY
Click-through URL must launch in-app (No itunes/app stores) Click-through URL is scrollable
OTHER NOTES
Impression and click trackers accepted
44px
Click-through URL cannot autoplay video or audio
20px
20px
8
SHAZAM ADVERTISING SPECIFICATIONS – SMARTPHONE
Homepage Announcement The Homepage Announcement is a high impact 100% SOV placement fixed to the top of the home page for premium visibility.
AVAILABLE OS DIMENSIONS MAX WEIGHT DELIVERY FORMATS REPORTING METRICS TARGETING OPTIONS
Google Android & Apple iOS (including ipad) 608w x 192h pixels
40KB PNG l JPG l PSD source (optional) Impressions l Clicks Country Only
INTERACTIVITY
Single Click URL (direct to site or deep-linking into other sections of the app)
OTHER NOTES
The 135x75px “Sponsored” callout is automatically added bottom right for all advertising campaigns so please consider when building creative. Brand exclusivity - only one brand can run at a time per country. Placement is up to a 24 hour period; max 3 consecutive days
608w x 192h
9
SHAZAM ADVERTISING SPECIFICATIONS – SMARTPHONE
Native Leaderboard Run as part of the Native Roadblock package, the Native Leaderboard is integrated into the content of the Shazam result page. This large ad unit is not-adserved and is hard coded and placed above the fold. This is sold on a sponsorship basis and cannot guarantee a minimum impression goal.
AVAILABLE OS
Google Android & Apple iOS
DIMENSIONS
608w x192h pixels
MAX WEIGHT
40KB
DELIVERY FORMATS
PNG l JPG l PSD source (optional)
REPORTING METRICS
Impressions l Clicks
TARGETING OPTIONS
Geography (Country) Tag Results (Track ID)
INTERACTIVITY
*Limited to 10 tracks
608w x 192h
Music Download Video Play (incl. YouTube) Link to Custom Landing Page (internal or ext.)
Deep link into app stores and music download and streaming apps Rich media not available OTHER NOTES
The 105x25px “Sponsored" callout is automatically added bottom right for all advertising campaigns. Title is optional with a 16 character limit. Title, gradient, and sponsored copy does not need to be included in creative assets There is no third party tracking.
10
SHAZAM SPECS Sponsorships 11
SHAZAM ADVERTISING SPECIFICATIONS – MOBILE & DESKTOP
Charts Sponsorship Shazam’s popular music charts have become even more engaging. A Charts Sponsorship integrates your brand into this experience, placing your message at the center of their attention.
PLATFORM
iOS, Android and Desktop
SPONSORSHIP BANNER
320x50:
App – Charts Landing Page, Charts Track List,
and any other traffic-driving placements // Website – Mobile Charts Pages 300x250: Website – Mobile Chart, between the 3rd and 4th chart positions
MAX WEIGHT DELIVERY FORMATS REPORTING METRICS INTERACTIVITY TARGETING TRACKING STANDARD CHART SPECS CHARTS EMAIL SPECS
40K PSD source (preferred) l PNG l JPG Impressions l Clicks l Click-Through-Rate (CTR) All standard ad-served interactivity is available All standard targeting options are available All standard charts banners can be third party tracked Provide a high resolution logo for Shazam to develop final
creative Provide a logo and 728x90 banner
12
SHAZAM ADVERTISING SPECIFICATIONS – MOBILE & DESKTOP
Email Sponsorship Receive prominent placement in Shazam email campaigns sent to Shazam users around the world. Currently we offer sponsorships of Shazam Top Charts.
CLICKABLE LOGO INEGRATION
File type: .png or .psd with transparent
BOTTOM OF EMAIL
TOP OF EMAIL
background
Hex color code for background color BOTTOM BANNER
Click URL Dimensions: 1280x526 File Type: .jpg File Size: 300kb or less
REPORTING METRICS
Click URL
TARGETING
Emails sent l Emails opened l logo clicks l banner
clicks LEAD TIME NEEDED
Country targeting only
1180w x 200h
1 week prior to launch
1280w x 526h
13
SHAZAM ADVERTISING SPECIFICATIONS – SMARTPHONE
Auto-Play Video – LST
Video advertisers, meet Shazam’s In Banner Auto-Play video ad units. Shazam’s premium ad inventory allows you to easily deliver inline video at scale to a captivated audience. These are custom-built rich media units, so please allow for additional development time. This placement is on the screen for an average of 5 seconds while the app is recognizing music, so shorter-form video is recommended.
FILE FORMATS
mov (preferred), mp4
VIDEO CODEC
h.264, ProRes
CHANNELS
Stereo
MAX VID LENGTH 5 seconds 500 MB MAX FILE SIZE AUDIO
Audio file must be removed from the video
Please also submit any logos, fonts, imagery, CTAs, click through URLs and additional assets required to build a complete video banner or end frame.
14
SHAZAM ADVERTISING SPECIFICATIONS – SMARTPHONE
MPU Video – Shazam Again Video advertisers, meet Shazam’s In Banner Auto-Play video ad units. Shazam’s premium ad inventory allows you to easily deliver inline video at scale to a captivated audience. These are custom-built rich media units, so please allow for additional development time. FILE FORMATS VIDEO CODEC CHANNELS MAX VID LENGTH MAX FILE SIZE END CARD ACCEPTED THIRD PARTY TRACKING
NOTES
mov (preferred), mp4 h.264, ProRes Stereo 30 seconds 500 MB 300x250; retina 600x500 accepted Accepted No video in Track Preview format Launch with mute. Audio available on IOS click to expand.
Please also submit any logos, fonts, imagery, CTAs, click through URLs and additional assets required to build a complete video banner.
15
SHAZAM ADVERTISING SPECIFICATIONS – SMARTPHONE
Auto-Play Video: 320x50 Banner Video advertisers, meet Shazam’s In Banner Auto-Play video ad units. Shazam’s premium ad inventory allows you to easily deliver inline video at scale to a captivated audience. These are custom-built rich media units, so please allow for additional development time. FILE FORMATS VIDEO CODEC CHANNELS MAX VID LENGTH MAX FILE SIZE END CARD ACCEPTED THIRD PARTY TRACKING
mov (preferred), mp4
h.264, ProRes Stereo 10 seconds 500 MB 320x50; retina 640x100 accepted Accepted. Audio unavailable.
Please also submit any logos, fonts, imagery, CTAs, click through URLs and additional assets required to build a complete video banner or end frame.
16
SHAZAM SPECS Targeting & Retargeting Capabilities 17
SHAZAM ADVERTISING SPECIFICATIONS - TARGETING
Targeting GEO
PLATFORM
TAG RESULT
APP ZONES
Country
iPhone
Track
Tag Results
State
iPad
Artist
Album
City
Android Phone
Genre
Album/Track Review Explore
My Tags Tour Info
BEHAVIORAL
DAY PART
DEMOGRAPHIC YouTube Videos
Influencers
Time of Day
Age
Music Trendsetters
Day of Week
Gender
TV Watchers
35+ Languages
Shazam Again Auto-Shazam Artist Pages
18
SHAZAM TARGETING & RETARGETING CAPABILITIES
Retargeting PAST SHAZAMER AUDIENCE BEHAVIOR People who have Shazamed an audio source in the past like: Music Genre Music Artist Song TV Enabled Show Enabled TV Commercial
IMPRESSION
IN-APP PLACEMENTS 320x50 Banners 300x250 Shazam Again/Track Preview
AUDIENCE BEHAVIOR People who have viewed an impression
OFF-APP PLACEMENTS Retargeting on Facebook: Desktop News Feed - ability to include CTA button or video Mobile News Feed Desktop Right Column
IN-APP PLACEMENTS 320x50 Banners 300x250 Shazam Again/Preview Unit 320x400 Listening screen
*Must have advance notice prior to campaign start
19
SHAZAM TARGETING & RETARGETING CAPABILITIES
Facebook Targeting
PAG E P O S T L I N K AD
PAG E P O S T P H O T O AD
Go beyond targeting, and RE-TARGET your most valuable audience: Those that have already chosen to engage with your message. Through re-targeting you can now go outside of Shazam and into the Facebook News Feed to continue your conversation with these highly desirable users. PLATFORM
Facebook site and App on Desktop, Tablet & Mobile
IMAGE DIMENSIONS
LINK AD: up to 1200w x 628h (1000KB Max) PHOTO AD: up to 1200w x 900h (1000KB Max) VIDEO AD PREVIEW IMAGE: up to 1200w x 675h (1000KB Max)
DELIVERY FORMATS
JPG l GIF Campaign l PSD source (optional)
OTHER DELIVERABLES
Headline – 25 characters Text – 90 characters URL
Link Description – 30 characters Call To Action – choose from list (right)
PAG E P O S T V I D EO AD REPORTING METRICS
Social Reach l Social Impressions l Impressions l Clicks l Share Rate l Actions l CTR l Social CTR
VIDEO SPECS
Video Duration – 90 seconds File Size – 1 GB
Video Format - .MOV, .MP4 files Video Resolution – 1080 pixels Ratio – 16:9 Compression – H.264
CALL TO ACTION OPTIONS: • Book Now • Contact Us • Download • Learn More • Shop Now • Sign Up • Watch More • Apply Now
Frames – 30fps max TARGETING OPTIONS
Geography (Country)
INTERACTIVITY
Video Play (incl. YouTube)
Custom Landing Page (internal or ext.) OTHER NOTES
Deep link into app stores, and music download and streaming apps For Images – Images can contain no more than 20% text APP, WAPP & Desktop
20
SHAZAM TARGETING & RETARGETING CAPABILITIES
Instagram Targeting INSTAGRAM SPONSORED POST
Go beyond targeting, and RE-TARGET your most valuable audience: Those that have already chosen to engage with your message. Through re-targeting you can now go outside of Shazam and into the Instagram Feed to continue your conversation with these highly desirable users. PLATFORM
Instagram App on Mobile & Tablet
IMAGE DIMENSIONS
PHOTO AD: up to 1080w x 1080h
VIDEO AD THUMBNAIL IMAGE: Should match aspect ratio of video DELIVERY FORMATS
PHOTO AD: PSD source (preferred) l JPG VIDEO AD: H.264 .mp4 file (30MB max)
OTHER DELIVERABLES
Call To Action – choose from list (right) Caption Text – 125 characters recommended URL
REPORTING METRICS
Social Reach l Social Impressions l Impressions l Clicks l Share Rate l Actions l
CTR l Social CTR VIDEO SPECS
Video Duration – 2.5 sec minimum; 30 sec maximum File Size – 30 MB max Video Format - .MP4 files
CALL TO ACTION OPTIONS: • Book Now • Contact Us • Download • Learn More • Shop Now • Sign Up • Watch More • Apply Now
Video Resolution – 1080 pixels Ratio – 1.9:1 to 1:1 Compression – H.264
Frames – 30fps max TARGETING OPTIONS
Geography (Country, State, City); Demo (Age, Gender); OS Custom Landing Page URL (internal or ext.)
INTERACTIVITY
Deep link into app stores, and music download and streaming apps.
OTHER NOTES
PHOTO AD: Image ratio: 1:1 PHOTO AD, VIDEO AD THUMBNAIL IMAGE: Image may not include more than 20% text
For more information: https://www.facebook.com/business/ads-guide/clicks-to-website/instagram-links/?toggle0=Photo
21
SHAZAM SPECS Shazam Connect 22
SHAZAM CONNECT
Direct to Site AVAILABLE OS
Google Android, Apple iOS & Windows Phone
DELIVERY NEEDS
Link to mobile site (Must be mobile formatted)
REPORTING METRICS
Tags l Impressions
TARGETING OPTIONS
Geography (Country) Re-targeting (Based on audience behavior)
OTHER NOTES
Beacon, Retail, and Audio Watermark results utilizing the “Still Shazaming” Overlay do not support direct link into app stores. To enable this an intermediate landing page must be used.
“Still Shazaming” Overlay Beacon, Retail, and Audio Watermark Results Only
23
SHAZAM CONNECT
Classic Result Shazam’s Bespoke Classic experience connects brands and shows. This customizable and scalable result allows for delivery of multiple sections of brand relevant content delivered as Shazam app content blocks.
AVAILABLE OS
Google Android & Apple iOS
DIMENSIONS
800w x 800h pixels, 608x192 leaderboard, 296w x 296h tiles (1-6)
MAX WEIGHT
40KB
DELIVERY FORMATS
PSD source (preferred) l PNG l JPG
REPORTING METRICS
Tags l Impressions l Clicks l Interaction Rate l Event Clicks l Video Views l Music Downloads
TARGETING OPTIONS
Geography (Country)
INTERACTIVITY
Expand | Tap To Call | Music Download | Data Capture | Store Locator Video Play (incl. YouTube) Link to Custom Landing Page (internal or ext.) Deep link into app stores, and music download and streaming apps
OTHER NOTES
Targeting is usually dictated by the targeting of the audio file the unit responds to. In most cases, TV networks will control their TV spot targeting by trafficking the spot to certain locations, networks, etc.
“Still Shazaming” Overlay Beacon, Retail, and Audio Watermark Results Only
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SHAZAM CONNECT
Full Screen Result The Bespoke Full Screen Result is one of three result formats available (the others being the Classic Result and the Direct-to-Mobile Result). The Bespoke Full Screen allows for nearly any type of creative execution/user experience and can include both embedded and dynamic content.
AVAILABLE OS
Google Android, Apple iOS & Windows Phone
DIMENSIONS
640x836 pixels (height before navigation and fold)
MAX WEIGHT
50KB max weight per page l up to 7 pages
DELIVERLY FORMATS
PSD source (preferred) l PNG l JPG
REPORTING METRICS
Tags l Impressions l Clicks l Interaction Rate l Event Clicks l Video Views l Music
Downloads TARGETING OPTIONS
Geography (Country)
INTERACTIVITY
Animation | Expand | Tap To Call | Music Download | Data Capture | Store Locator l Video Play (incl. YouTube) Link to Custom Landing Page (internal or
640w x 836h
ext.) OTHER NOTES
Deep link into app stores, and music download and streaming apps Targeting is usually dictated by the targeting of the audio file the unit responds to. In most cases, TV networks will control their TV spot targeting by trafficking the spot to certain locations, networks, etc. Rich Media Capable
“Still Shazaming” Overlay Beacon, Retail, and Audio Watermark Results Only
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