Leaders in

Mobile Out Of Home Advertising OUTDOOR OPTIONS BROCHURE 2015

www.mobilemedia.co.uk n Backlit Advans n Digivans n Adwalkers n Adbikes n Blimps n Pedicabs n Street Art n Special Builds

Established for over 25 years Moving billboards shout louder in the marketplace Mobile Media is the UK’s leading mobile Out Of Home contractor. We offer a full range of products and services to support mobile poster advertising and can provide various Out Of Home media opportunities nationwide, including staffing and experiential interactive campaigns.

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www.mobilemedia.co.uk

Welcome to our latest e-brochure... I hope you find it both informative and worthwhile... When I started this company back in 1985, there was no competition whatsoever. We were first to the market, pioneering the opportunity and paving the way for mobile outdoor forms of advertising in the UK. As we have grown and other market players have emerged, we have always been the first to introduce new mobile advertising solutions – always looking to push the envelope of what can be achieved to further the campaign aims of our clients. Now there are many competitors in the UK market, but Mobile Media remains the market-leader, the best-known brand of its type and the company with the largest fleet... Why? The answer to that is simple... we continue to innovate and push the boundaries of what can be achieved with outdoor mobile advertising. Through innovation we bring a superior service to the customer. That remains, as always, our key objective. We continually strive to seek new opportunities to achieve this and that’s what keeps us ahead of the game and hungry to keep on improving every aspect of our delivery. Put simply, our experience delivers results and with our proven track record, you can be sure that your campaign is in safe hands. From choice of formats and fully managed campaign services to the building of client relationships and the delivery of auditable, proven campaign outcomes; we continue to try our very best to remain at the top of the marketplace, where we’ve been for over 25 years.

mobilemedia.co.uk

Karen Olsen Managing Director at Mobile Media Ltd

www.mobilemedia.co.uk

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History Established in 1985, Mobile Media invented mobile outdoor formats in the UK and has remained at the leading-edge of mobile outdoor advertising ever since. With a vast range of experience and expertise in conducting campaigns, Mobile Media can co-ordinate an unlimited number of campaigns at any one time to ensure that every client has the best possible delivery. Owned and operated by Karen Olsen and David Pounds since 1985, in 2005 Mobile Media became the largest single operator of its kind when we bought our nearest competitor, Freight Media, doubling the size of the operation. In 2007 Mobile Media became the first mobile company to use the Mosaic® planning and mapping system, offering clients the most demographically-targeted campaigns available. Mobile Media has also shown an unequivocal commitment to the environment, becoming the first mobile company to carbon offset and invest in the most modern fleet to comply with low emission standards. The company also offers 100% recyclable PVC banners as standard, recycling over 100 tonnes of vinyl per annum. As a further commitment to a green policy, this brochure s only available in electronic format and we would urge readers to seriously consider the environment before printing it out.

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www.mobilemedia.co.uk

Timeline 1985

Mobile Media Established

1997

GPS Datatrak system installed, offering clients full assurance and accountability

2001

1989

Expansion of business resulting in moving to larger premises at Bournemouth Airport

First campaign abroad

1998

2004

Adbikes introduced to bring an environmentally friendly option

Mobile Media joins Outdoor Advertising Association

2002

2005

Adscooters developed to offer a new funky 6-sheet format

Purchase of Freight Media, bringing main 48-sheet fleet to 75 vehicles

2007

2006

■ Introduction of premium quality backlit 48-sheet vehicles ■ Pedicabs added to the fleet to offer an advertising opportunity in Westminster

■ Mobile Media commits to carbon offsetting ■ Introduction of 6-sheet bodies on Pedicabs ■ Media Sales Network begins representing MM in Northern regions ■ Mosaic® mapping improves the targeting of campaigns

2008 ■ MM brings the first true High Definition billboard campaigns to the mobile advertising market

2012

Introduced Adwalkers and Adscreens

■ BLUETOOTH advertising message technology added to all fleet options ■ MM becomes a sponsor of the Dorset Business Awards

2011

Became the largest digital fleet owner in the UK

2012

NFC (Near Field Communication) implemented on suitable OOH Platforms

2014

Added 6mm pixel pitch digital screen – latest outdoor standard technology

2013

Added to the fleet 15 brand new Backlit Advans with Euro 5 engines

www.mobilemedia.co.uk

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Advans An ADVAN is an opportunity to take your message direct to your audience; we engage and demand attention so your campaign really is unmissable. ADVANS enable you to tightly target your campaign with ‘cut through’ and allow you to take ownership of the space. With no wastage, ADVANS are cost effective and the original ‘in your face’ outdoor medium... not wallpaper.

engage and demand attention

ADVANS patrol specific routes to reach the desired demographic audience and geographic area to meet the brief. The latest satellite technology tracks your campaign every 3 minutes, which is monitored in real time by our team of campaign supervisors. When the vehicle is static we identify its positioning via Google Earth to ensure we are providing an effective display. This unrivalled level of reporting provides proof of delivery and guarantees accountability of your campaign. We can now provide audience delivery figures which is a first in the industry. We can create immediate awareness and offer bespoke campaigns with a 24 hour lead time.

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www.mobilemedia.co.uk

Advans Target high footfall & outlet catchment areas Eye catching Can be date specific High cover and frequency Impactful and memorable Nationwide coverage Spikes competitive outlets Cost-effective WOW factor Extends your shop front

No outdoor campaign should be planned without a mobile advertising element...why?

FILLS THE GAPS Competitors, hot spots, locations and time

DELIVERS IMPACT Cut through, moving, WOW factor/demands attention

Bluetooth options

INVOLVES

PA system

Engages with the your client & their customers

LOW COST Exponentially BIG IMPACT which punches above its weight

www.mobilemedia.co.uk

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Backlit advans BACKLIT ADVANS continue to drive home your message at night. Our premium BACKLIT fleet offers longer operational hours (10 hours) to increase campaign coverage and offer an outstanding, high-quality display. Whether engaged during the day as a modern, high-definition alternative to a standard ADVAN or deployed in the hours of darkness to reach audiences that other mobile adverts simply can’t reach a BACKLIT ADVAN is a truly unique and valuable proposition. Additionally, they offer a rear poster area for added value.

unique and valuable proposition

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www.mobilemedia.co.uk

Backlit advans High cover and frequency Target areas day & night Eye catching & unmissable 100% recyclable vinyl print True High Definition print options Double-sided messaging Unique rear-panel space also available Impactful and memorable Nationwide coverage Spikes competitive outlets Can carry 2 different creatives simultaneously Bluetooth options

www.mobilemedia.co.uk

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Digivans Digital Advans – DIGIVANS – are the future. Eye-catching, versatile, portable and memorable, this high impact cutting-edge media format is set to change the world of outdoor advertising forever. DIGIVANS have full video and audio capabilities allowing us to captivate the client’s target audience. They are also an exciting platform for interaction, which can further reinforce the advertiser’s brand with the general public. This can be achieved by employing a digivan with touch screen technology or by using a games console. The target audience can then play games in real time on big screen.

Eye-catching, versatile, portable and memorable

The content is not limited to video only, we can also display slide shows, presentations, plain text or simply a JPEG, Flash or a PDF document. The artwork can be set up to change throughout the day or depending on the area of operation at no additional cost. We can stream online content or even display real time camera feeds. Each DIGIVAN also features Bluetooth technology, allowing messages to be beamed out to audience members with Bluetooth enabled handsets. This medium is perfect for interaction and for highly targeted and direct offers.

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www.mobilemedia.co.uk

Digivans Mobile Media offers a wide range of mobile screen solutions with a variety of configurations designed top bring the “wow factor” to your campaign or outdoor event. What ever your requirement we will have the most suitable model of digivan available – be it an LED screen, rear projection or a digivan with hydraulic pistons that both stabilise the base of the display and raise the screen to provide maximum visibility.

www.mobilemedia.co.uk

bring the wow factor to your campaign

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Digivans gallery Play games in real time on A big screen

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www.mobilemedia.co.uk

Adwalkers & promo staff ADWALKERS offer an innovative and eye-catching advertising solution. Due to the attractive design, height and mobility they truly stand out from the crowds and can reach your target audience where traditional media is scarce or nonexistent. Our ADWALKERS are trained brand ambassadors who can wear your corporate uniform and distribute leaflets (subject to permits in certain towns/cities).

n Innovative, mobile and eye-catching illuminated double sided displays making a greater impact in the maket place n B  rand Ambassadors can wear the client’s corporate clothing and distribute leaflets or other promotional give-aways n NFC provides the latest technology to connect and transmit Permit fees may apply for leafleting and are subject to local Council permission. Mobile Media research this element and advise our client prior to campaign start. Mobile Media can supply a range of PROMOTIONAL STAFF and entertainers to fit your brief and budget including ADWALKERS.

www.mobilemedia.co.uk

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Adbikes 6-sheet ADBIKES gain you direct access to high footfall shopping areas and pedestrianised precincts which other advertising formats find difficult to reach. Featuring two 6-sheet posters (1800 mm x 1200 mm), which can be backlit if required, ADBIKES can get right to the point of sale, creating very high profile street advertising. To attract further attention, they can be fitted with PA systems, NFC and also Bluetooth technology so that advertising messages can be beamed to passing mobile phone users to underpin special offers or promote brand loyalty. ADBIKES can be used either for mobile advertising or as freestanding displays and offer an eco-friendly, zero-emission alternative to other mobile formats. ADBIKES are operated by ‘brand ambassadors’ who can wear the client’s own corporate identity and distribute leaflets, balloons and other giveaways directly to the target audience.

Adbikes – the benefits n ‘Brand Ambassador’ leaflet distribution or product sampling n Close to the point of sale n Novel and eye catching n Environmentally friendly n Cost-effective and direct n A great promotional tool

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n Ideal for trade shows, exhibitions, events & conferences n P  A system, NFC & Bluetooth options n A  ccess to high footfall pedestrian areas n Environmentally friendly

www.mobilemedia.co.uk

Pedicabs Unique and memorable, PEDICABS give you direct access to event-goers and a user experience that creates lasting brand memories. PEDICABS are great for brands seeking a theatregoing/evening entertainment target audience and are eco friendly too. Our ply for hire fleet is available in Central London and Edinburgh. PEDICABS can also be booked to provide free rides nationwide.

Pedicabs – the benefits n Available throughout the UK n Access to Central London, Theatre Land & Soho n Environmentally friendly advertising space

LIMOBODIES n N  ovel and attention grabbing n ‘Brand Ambassador’ leaflet distribution or product sampling

n Can be fully liveried inside & out

n G  LA approved, fully vetted & insured riders

n Ideal for events, exhibitions & concerts

n P  A System, NFC & Bluetooth

www.mobilemedia.co.uk

Adding additional options to the PEDICAB mobile advertising concept, LIMOBODIES, as with the ply for hire fleet, can be fully liveried inside and out offering even more opportunity for brand promotion and message delivery. The rear space offers a full 6-sheet display, making it ideal for launches, PR events, exhibitions, festivals and concerts. Their uses are almost endless as a sales promotion tool!

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Aerial Our AERIAL advertising solutions take your message to a different level. The sky is quite literally the limit, either via tethered BLIMPS which are perfect as a visual beacon to drive footfall to a single point or with AIRCRAFT BANNER TOWING which draws the maximum attention to any advertising message. Mobile Media can manufacture bespoke BLIMPS or hull jackets which can be stored and reused as and when required, while AIRCRAFT BANNER TOWING is available by the hour for unmissable results.

Aerial – the benefits n Multiple options from blimps to aircraft banner towing n Nationwide coverage n Gets your message noticed from afar

SEARCHLIGHTS Another visually impactful advertising medium; SEARCHLIGHTS are a brilliant way to support an evening event and create the right atmosphere for effective promotions.

n Ideal for retail parks & outlets to attract attention n Perfect for events, openings & special promotions n CAA approval process expertise

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www.mobilemedia.co.uk

Special builds & buses Where no form of traditional display fits the bill exactly, we offer a complete custom build and design service. There are very few limits to the type of display that can be built, either to fit on a vehicle, normally a flat bed lorry, or as a stand alone display transported and set up by our specialist teams. We have built swimming pools, see-through concrete mixers, provided real snow, giant models of Disney characters, golf courses on buses, glass rooms for publicity stunts; anything that catches the eye and grabs the attention.

We offer a design service, and can advise on all aspects of the build and operation

www.mobilemedia.co.uk

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Inflatables n M  ultiple options from bespoke cold-fill inflatables or inflatable billboards through to sky guys n T  ethered ‘floating’ options are available for marinas, harbours, lakes and rivers n Nationwide coverage

fantastic method of highlighting your position

n Unusual and eye-catching n Can be used at ground level or on a roof-top n Ideal for events and launches n Indoor or outdoor use n Virtually any size, shape or configuration is possible n A wide variety of existing ‘stock’ options n Reusable and easily portable

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www.mobilemedia.co.uk

Street art We are proud to offer a range of 3 eco-friendly Street Art options, all of which will deliver maximum exposure with minimum impact on the environment:

n Clean Advertising n Chalk Advertising n B  io Paints

Clean Advertising

Chalk Advertising

Bio Paint Advertising

Clean Advertising, also known as Reverse Graffiti or Clean Graffiti, uses the dirt on the pavement to create our message. Mobile Media produce a stencil based on your artwork and then use this to create the pavement art by cleaning the design into the pavement, using special commercial cleaning equipment. This process highlights the contrast between the clean pavement and the dirt, forming a defined, highly noticeable imagery, placed in a high footfall area for maximum visibility. The adverts last for three weeks but often much longer, depending on weather and footfall. If needed, they can also be removed as and when required.

Chalk Advertising comprises of a wide range of eye-catching colours in 100% biodegradable weatherproof chalk. Environmentally friendly and temporary, they can be placed in high traffic areas for maximum exposure. We make a stencil of your chosen design and use the biodegradable chalk to paint it onto the street. The adverts can be placed upon virtually any surface and will last for last for three weeks but often much longer, depending on weather and footfall. They can also be removed as and when needed.

Bio Paint Advertising consist of adverts created with specially designed biodegradable paint, which cannot be removed without a special removal gel. However, do not fear, there will be no harm to the environment, as both the durable paint and the gel remover are water based. The Bio Paint Adverts are specifically effective for a detailed design. We use custom laser cut stencils to recreate your artwork and the paint is available in a variety of colours, designed to bring in the “wow” factor.

Roundabout sponsorship Roundabout Sponsorship is a cost effective form of alternate advertising. Eye-catching signs positioned strategically on a roundabout in a high traffic area will promote your brand to thousands of people all day, every day. Roundabout Sponsorship is a eco-friendly alternative to conventional outdoor advertising, which attracts immediate interest and can be booked for flexible periods ranging from a few weeks to several month or even years. One of the advantages of roundabout advertising is that, like all of our advertising solutions, it can be highly targeted to specific audiences, for example on commuter routes or school runs. If you would like to sponsor a roundabout, get in touch with Mobile Media today.

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www.mobilemedia.co.uk

Liveried Twizy We are excited to offer AdTwizies to our portfolio of eye catching advertising vehicles. These 100% electric 2 seater quadricycles can be fully wrapped with your own branding to become the main attraction of your ambient media promotion. The AdTwizies can be used as a mobile format to target densely populated city centres with your message or as part of a “Spot the AdTwizy” campaign to generate hits to your website. They are also becoming a popular static tool working within shopping centres, in exhibition halls or parked in the high street, enabling the public to sit inside them for a photo opportunity, which can create some valuable PR. AdTwizies can be supported by our other mobile formats or booked with brand ambassadors to add that personal touch to your campaign. Get in touch for more details about advertising car wraps.

A fleet of liveried AdTwizies is guaranteed to turn heads

www.mobilemedia.co.uk

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High definition printing Bringing true High Definition printing to mobile outdoor advertising means that clear, more vivid and engaging visuals can be taken direct to the target audience. With print quality so clear that you can view deeper, stronger colours, alongside minute detail, HD brings a whole new dimension to premium BACKLIT ADVAN and standard ADVAN billboards and 6-sheet poster campaigns.

vivid and engaging visuals

The process is also kinder to the environment as the inks are UV and the PVC material we print on is recyclable. It provides sharper images with depth and definition in high gloss or matt, the colours are more vibrant and text is much clearer. Other advantages include the posters themselves being more scuff resistant which is a huge benefit given that so many of the advertising poster campaigns are repeated which means that when the posters are taken off and stored, re-dispatched and re-fixed then there is no element of deterioration to the client’s visual display.Home media opportunities nationwide.

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www.mobilemedia.co.uk

Mobile Media & the environment At Mobile Media we care passionately about the environment and truly do all we can to minimise our impact on the planet. Throughout our organisation, we take care to save energy and natural resources. This ranges from small actions, such as offering zero-emission ADBIKES & PEDICABS as viable delivery alternatives, having an electronic-only brochure and minimal office printing, to larger commitments such as carbon-offsetting (Climate Care Programme), vinyl banner recycling and using hybrid vehicles. We are committed to our environmental policy and hope that our clients see the wider benefits in these initiatives.

n All vehicle mileage and office operations are carbon offset. Visit www.climatecare.org n Euro5 engines are in use on the entire BACKLIT ADVAN fleet n LPG fleet coming online n Comply to European Emission Standards n Bio diesel used from all operational depots n All production supplied by Mobile Media is 100% recyclable n Tyres and waste engine oil also recyclable n Company-wide recycling policy in full operation n Z  ero-emission alternative delivery options such as ADBIKES ADWALKERS & PEDICABS available n F  inalists in Dorset Business Awards 2008 for the Environmental Excellence Award sponsored by BP n All drivers are SAFED trained (Safe and Fuel Efficient Driving)

www.mobilemedia.co.uk

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Testimonials Mobile Media is a professional company and this is why I had opted to use you as from my initial enquiry right through the campaign you have been more than amiable and good to work with. All In all I am very satisfied with the service, campaign success and team work all round. Please convey our thanks to all the drivers, their assistance and for being prompt for the campaign. We would of course be happy to use and recommend Mobile Media for future campaigns and look forward to establishing a long term relationship.

Kamlesh Bharadia Fantasia Advertising Ltd Nationwide Star TV Campaign (June 2008)

A good flexible approach from the team in executing and ensuring the highest possible visibility where and when we needed it. In addition used their initiative to secure key parking spots with great visibility. Richard Robertson Budweiser’s Director for Europe, Africa and the Middle East World Cup Germany Campaign (June 2006)

I just wanted to thank you for providing the ad vans for the Big Bash. Many people remarked on how effective the backlit vans were and we will certainly look to use them again next year. So a huge thank you again. I hope you had a good night and very much hope that we see you at the Big Bash again next year!

Claire Bastin Events Manager NABS

A very helpful/well organised service, which has helped to promote our message of reducing alcohol related harm in Nottinghamshire. Tina Haynes PA – Strategic Alcohol Lead/Chair Nottinghamshire County DAAT

Yorkie’s “Not For Girls” campaign combined a fantastic insight with excellent communication execution. The idea of a chocolate product being “Not For Girls” was like waving a red flag at a bull. The campaign was mostly directed towards TV and magazines, but our magazine creative with the strap line “Do Not Feed The Birds.” was simple and perfect for posters. The brand team decided to re deploy a small amount of money into mobile advans with great effect. Combined with a ‘loud hailer’ message about women not being allowed Yorkie’s as well as sampling the product from the vans JUST to men, successfully wound up the female section of our audience and produced the PR tipping point of the campaign. The result was fabulous PR share of voice and huge gains in sales of the product. I believe it was the use of this media vehicle which took the campaign to its highest level. Pete Davis Yorkie Brand manager Nestle Media Controller Nestle Rowntree, Yorkie Campaign

On behalf of Media Trust and Community Channel I would like to thank you and your company for the kind support and generous contribution to the Give More, Get More, Volunteer Campaign, which was launched nationally on 14th February 2007. Your invaluable participation has enabled our Media Trust Campaigns Team to promote to hard to reach people, much needed by the voluntary sector across the country, the personal benefits of volunteering and the range of opportunities available. The substantial added value of the pro-bono media space you provided is much appreciated.

Andy Duncan Chairman of the Board of Trustees Media Trust

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www.mobilemedia.co.uk

Testimonials We just wanted to say a big thank you to you, the driver and all at Mobile Media who were so helpful in setting up and running our recent Esher News & Mail campaign. We will definitely use Mobile Media again for our next promotion. Nicola Yarham Marketing Manager Surrey Advertiser Group

The driver could not have been more helpful, enthusiastic and co-operative. We have had a very successful day.

Excellent Service Very helpful and asked where the mobile would benefit us best, thanks. Kwik Fit Manager Ipswich

Bill has taken the time to coincide with colleagues to gather as much info as possible and I deem him to be an asset to your team through his mannerisms and dedication. I would appreciate Bill’s assistance in the future. Mr Hughes Customer Focus Manager Asda Rhyl

Thank you. Communications Manager Macmillan Cancer Relief Breast Cancer Awareness

Excellent, driver excellent, communication excellent with team.

Cannons – East Kilbride You’ve done a great job, opening Superdrug stores at the rate of 10 a week – it all went as smooth as clockwork. Bates Dorland

Efficient service and attention to detail... a major contribution to the success of the event. Hugh Symons Group Plc

Bloody brilliant, the Budgens campaign went excellently achieving an 18% increase in sales at some of the targeted stores. Nick Maddison, Partner, Partner Gen Outdoor Media Intelligence

www.mobilemedia.co.uk

The vehicle was very well presented, clean and new. Somerfield Store Manager

Very impressed with local knowledge and ideas for where to target – excellent approach Claire Hosking Regional Marketing Manager Sainsbury’s Oldham

We want you to know that once again your drivers have been excellent. All punctual all friendly and obliging. Once again Allen has been praised by the Friends of the Earth who Linda Terry NoTRAG

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Advans with bluetooth capabilities throughout the fleet n The leader in mobile Out Of Home media solutions n The first mobile outdoor company to offer true HD (High Definition) printing

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www.mobilemedia.co.uk

Take your message direct to your audience OWN THE HIGH STREET WITH MEMORABLE EYE-CATCHING OPTIONS delivering greater impressions n O  utdoor advertising by road or air, day or night n D  ominate an event & target high footfall areas n Maximise exposure for your campaign n E  ngage your target audience & take your message where it counts

www.mobilemedia.co.uk

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Delivering powerful campaign results UNRIVALLED ACCOUNTABILITY THROUGH TRACK AND TRACE SATELLITE WITH AUDIENCE DELIVERY FIGURES n Demographic mapping through mosaic® n Delivering powerful campaign results n P  eak times & commuter routes can be targeted with ease

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www.mobilemedia.co.uk

Leaders in mobile Out of home advertising DRIVING YOUR MESSAGE FORWARD

www.mobilemedia.co.uk

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Head Office: Enterprise House, Enterprise Way, Aviation Business Park, Christchurch, Dorset, BH23 6NW

T: 08450 752 752 F: 08450 752 753 E: [email protected]

www.mobilemedia.co.uk n Backlit Advans n Digivans n Adwalkers n Adbikes n Blimps n Pedicabs n Street Art n Special Builds