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Mobile Interactive TV
Alcatel-Lucent Alcatel Lucent / ICO Mobile Interactive TV ICO Investor Conference Olivier Coste, President, Alcatel-Lucent Mobile Broadcast Reston Vir...
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Denis Lindsey
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Alcatel-Lucent Alcatel Lucent / ICO Mobile Interactive TV ICO Investor Conference Olivier Coste, President, Alcatel-Lucent Mobile Broadcast Reston Virginia May 2, 2007
All Rights Reserved © Alcatel-Lucent 2006, #####
Service Provider’s offer of Digital TV is a reality today
Alcatel-Lucent is enabling service provider business transformation 2 | ICO Investor Conference May 2, 2007
All Rights Reserved © Alcatel-Lucent 2007
Mobile TV, a great opportunity for service providers Over 220 operators have already launched mobile video services, ~110 Live TV (+40 in 12 months)…
FRANCE (Orange sources) 3.6M subs with Mobile TV ready sets 51 Million TV sessions in 06 Average 43‘ per month (06)
USA (OVUM sources) Started Nov 03 1M subs in April 06 (2M expected for Q1 07) Retail (ATT 06) monthly fee $19.99
3 | ICO Investor Conference May 2, 2007
KOREA (TU Media sources) Launch May 05, 1.2M subs in Feb 07 Average: 63’ per day Monthly subscription: $10 basic + $4 option + $2 for VOD
ITALY (Tre sources) Started June 06 140k subscribers in 6 weeks ~10€/month (various packages)
All Rights Reserved © Alcatel-Lucent 2007
Beyond “TV on Mobile”: Combining Multicast and Interactivity
Interactivity: Innovative & added value service range, active advertising Advertising
Up-selling
Voting
Alerting
Mobile TV Access
M-Commerce C
M lticast: Access subscription Multicast: s bscription and a audience dience 4 | ICO Investor Conference May 2, 2007
All Rights Reserved © Alcatel-Lucent 2007
Alcatel-Lucent’s Mobile TV solution offer System Architecture, Design & Optimization
E2E Solution Integration Space Segment
CHIPSETS TERMINALS
Broadcasting & Service Delivery Terrestrial Backhauling
Application & Service O&M
5 | ICO Investor Conference May 2, 2007
DVB-SH/DVB-H DVB SH/DVB H Networks N t k 3G/3G+/WIMAX Networks
N Network k IInstallation, ll i O&M
All Rights Reserved © Alcatel-Lucent 2007
E bli Enabling
DVB-SH standard to optimize hybrid operation DVB-SH means evolution of DVB-H to higher frequencies (
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