BYO…D: Mobile Devices in the Workplace Mike Duncan Senior Product Manager

© 2016 Epicor Software Corporation

Mike Duncan―Sr. Product Manager Extensive experience in the retail hardlines/ home improvement industry ► Focuses on business development, strategic planning and product improvement with a desire to grow business for the independent operator ► One of Mike’s primary goals is achieving success for customers and partners by bridging technical proficiency to best retail practices and then sharing knowledge freely ►

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BYO…D: Mobile Devices in the Workplace Mike Duncan Senior Product Manager

© 2016 Epicor Software Corporation

The contents of this document are for informational purposes only and are subject to change without notice. Epicor Software Corporation makes no guarantee, representations or warranties with regard to the enclosed information and specifically disclaims, to the full extent of the law, any applicable implied warranties, such as fitness for a particular purpose, merchantability, satisfactory quality or reasonable skill and care. This document and its contents, including the viewpoints, dates and functional content expressed herein are believed to be accurate as of its date of publication, April 2016. The usage of any Epicor products or services is subject to Epicor’s standard terms and conditions then in effect. Usage of the solution(s) described in this document with other Epicor software or third party products may require the purchase of licenses for such other products. Epicor, the EPICOR logo, Eagle, Grow Business, Not Software, are trademarks or registered trademarks of Epicor Software Corporation in the United States, and in certain other countries and/or the EU. Copyright © 2016 Epicor Software Corporation. All rights reserved.

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Not Your Father’s Workplace

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Mobile Experience ► What have mobile devices done to us? • •

•

Expect instantaneous answers Expect everything to be faster and easier Expect transparency

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Instantaneous Answers ►

Expect store associates to have answers to product information on the spot • • • •

• •

Price and price comparison Inventory Product description Reviews Product comparisons Installation, care and maintenance © 2015 Epicor Software Corporation

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Fast and Easy ►

Expect store experience similar to mobile • • •

•

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Easy to find products Easy to find prices Easy to get information from store associates Fast checkout

Epicor Eagle • • •

Mobile Manager Mobile Lookup Tablet POS

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Transparency ►

Expect transparency from your store Allow customers to compare your products and your prices to competitors within your store • Develop trust with the customer which leads to loyalty •

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Mobile Experience ►

The good news for brick and mortar businesses •

Customers still want to visit a store 

83% (General Retail)  98-99% (DIY)

•

Customers want the personal touch 

•

Bring back the old neighborhood store, re-humanize the shopping experience

Your businesses offer expert advice and personalized service

“Winning over the empowered consumer: Why trust matters ”, IBM Global Business Services © 2015 Epicor Software Corporation

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Security First ►

► ►

► ►

Secure WLAN Establish a Guest Network Change Password and Passphrase Involve Employees in Your Company’s Security Policy Safeguard Against Wireless Threats

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Do you have a Bring Your Own Device (BYOD) policy in place? A. Yes, we have a formal written policy in place regarding the usage of personal devices in the business. B. Yes – if you mean we allow employees to bring their own devices to work. C. No… do we need one? © 2015 Epicor Software Corporation

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Mobile in the Workplace Devices ► Business Owned ► BYOD (Bring Your Own Device) Security ► PCI & Protocols • •

•

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Eagle App’s

Eagle Network

Followed the PADSS Implementation Guide? All Users on Role Based Security High Security Passwords

Epicor “Apps” • • •

►

EagleSOA

Requires Role Based User Admin App to enable/disable devices Mobile Manager unlocks users

Wireless & RF •

PCI Readiness Roadmap:     

Network Analysis Wireless Inspection Firewall Inspection Engineered H/W and Software Solutions System Management Processes © 2015 Epicor Software Corporation

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Eagle BYOD Applications

Mobile Shopper

Mobile Lookup

Tablet POS

Mobile Payments

Mobile Manager

Eagle Anywhere

iNet Order Entry

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EPX Mobile Pay ►

► ►

Have an off-site event? Authorization at POS? Simple, fast and part of your Epicor Payment Exchange Account

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Tablet POS ►

► ► ►

Have outdoor sales area? Have an off-site event? Need a tool for Line busting? Integrated to Eagle Now supports MSU • Dynamic Promotions • New Unified Credit Card Swipe & Barcode Scanner for EPX Accounts •

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Microsoft Surface – Touch POS Controls ► Microsoft Surface mobility

► Native Eagle Client ► Touch UI Improved

Interaction

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iNet Order Entry & Mobile Commerce ►

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Browser Based Solutions Order Entry Eagle access in or out of store on any device • Enable Outside Sales Team •

►

Mobile Commerce Mobile Optimized eCommerce • Assist customers in the aisle •

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Mobile Manager ►

Business Health Monitor • • •

►

Date: 12/01/15

Track Sales Outstanding A/R Access Compass Reports

Address Issues Faster Avoid Stock-outs Make decisions on customer discounts, credit, and more • Unlock Users • •

►

Boost Customer Satisfaction • • •

Find product POS Manager Overrides Email Customers © 2015 Epicor Software Corporation

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Power of Mobile “For me, I use it every day. I prefer Mobile Manager over Business Advisor in most cases due to speed and the top 100 feature. The top 100 feature allows Jesse and myself to quickly see hot items of the day, but more importantly of the week and month and try to identify sales trends. This helps us stay ahead of the curve and in stock. I also like the ease of looking at all of our stores sales at the same time, and by hour, right on my phone.” ―Shaun Bounds, Inventory Manager, Rommel USA © 2015 Epicor Software Corporation

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Eagle Mobile Physical Inventory looks like this:

But on the horizon… © 2015 Epicor Software Corporation

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Mobile Counts ►

Counting Physical Inventory Touch User Interface More prominent notifications • More on one screen • Scroll and slide, not stylus tap and drill • •

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Managing the Counts • • •

►

PIP View Speed & Accuracy Loosens the Cord

Sneak Peek

Enabling the Workforce • • •

BYOD Maintains Current Eagle Mobile PIP Workflows Less bulk means it’s in the pocket © 2015 Epicor Software Corporation

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Social Apps – Why use them? Native Mobile Applications ► Already in the hands of your customer •

Can help or hurt

Low entry cost for you ► Employees can help ►

1.5+ Billion Users

400+ Million Users

500+ Million Users

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Which Social Media platforms are you using for your business? A. B. C. D. E. F. G.

Facebook Twitter Instagram LinkedIn YouTube More than one of the above. None of the above.

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Mobile First ►

Mobile platform is the clear choice across consumer channels

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Enabling Social Media ►

Retail uses Social •

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2014 to 2015

91% of Retail Brands Use Two or More Social Media Channels

How it’s used: • • • •

•

Encourage interaction Targeting the audience Develop timely and relevant content Cross-promotion Understand the channel usage

Source: Adweek & Yesmail

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Social Media Traffic ►

Impact on retail traffic Largest channel referral • 200% Q1 2014 and Q1 2015. •

North America Retail Traffic, Year Over Year Change

Traffic Drivers: - - Social & Offers - Site-to-Store Orders

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Source: Prodco, Bloomberg Intelligence #EpicorEOA

Create a Social Strategy ►

Apply some basic guides • • •

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Find Execution Plans •

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Would I engage with this brand personally? Why? Will this amplify or add value to my brand? How? Can we dedicate 5 minutes daily? Who? www.socialmediaexaminer.com/how-to-advertise-on-instagram-acomplete-instagram-ads-guide/

Enable your staff • • •

Mobile Apps Daily Posts They are the social evangelists! © 2015 Epicor Software Corporation

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Promote to Drive Foot Traffic

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Mobile Ads Engagement by Channel 23% 46%

54%

Video Website Via Apps 77%

No engagement

No engagement

27%

40% 60%

Retailer Website

Search Engine 73% No engagement

No engagement http://www.supermonitoring.com/

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Mobile Marketing ►

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Get to their device any way you can!!! Eagle N Series can produce a better contact list 1 in 3 Respond to email ads

90% of text messages are read within three minutes of delivery. http://info.alertsolutions.com/bid/67376/Study-90-of-SMS-Text-Messages-Are-Read-Within-Minutes-of-Delivery © 2015 Epicor Software Corporation

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What Mobile Marketing Works? ►

1 in 5 •

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1 in 10 •

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Respond to social ads on their mobile devices

1 in 3 •

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More likely to respond to ads on mobile devices vs a PC

Respond to email ads

39% • •

18 – 34 year olds are the most responsive age bracket to mobile ads What is your target demographic? “Welcome to© 2015 theEpicor M-Commerce Revolution”, Intela 2013 Software Corporation

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Success Story (Twitter) Outdoor Retail – 28 years Brick & Mortar ► Campaign Objective: ►

•

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Result: •

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Increase followers and grow brand awareness in anticipation of a big holiday promotion 172% increase in followers over prior month.

Keys to success: • • •

Create a sense of urgency. Experiment with content. Keep followers engaged. © 2015 Epicor Software Corporation

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“Consumers are not looking exclusively for a good financial deal. They also want clear and interesting communications. They should be personalized and can be more frequent―as long as they contain relevant and timely information, delivered in the media channels that each individual consumer prefers.” - “Winning over the empowered consumer: Why trust matters ”, IBM Global Business Services

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Great Power, Greater Responsibility ►

Have a Policy on Social Media •

http://www.shrm.org/templatestools/samples/policies/pages/socialmediapolicy.aspx

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Don’t forget to measure!

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For more information on products featured in today’s presentation, or to find out how Epicor Professional Services can help you grow your business, please contact your Account Manager at 800.538.8597. © 2015 Epicor Software Corporation

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