MKTG 329 MARKETING CHANNELS Fall 2015, Tuesday/Thursday, 2:00-3:15, Lawson101 Dr. Lyn Knowles 233A Rehn Hall, Department of Marketing Office hours T/TH 3:30-4:30 or appointment [email protected], office 453-4341, home 529-3229 (before 9:00 p.m.) Prerequisite: MKTG 304 Marketing Management and junior standing or higher Description: Examines the methods and processes used in the distribution of consumer and industrial products and services; Emphasizes the ways in which certain basic distribution functions are carried out in the integrated channel system; Examines the role of a variety of producers, wholesalers, and retailers as parts of this system; Encourages integration, learning, and creative thinking through lecture, examples, descriptive cases, and discussion.

REQUIRED

(Syllabus may be modified as needed during the semester.)

Book

The textbook content is used in the course for lectures and assignments. Lecture Guide

MKTG 329 Lecture Guide, Dr. Lynette L. Knowles, © 2015 (Department of Marketing)

Other

Descriptive cases, articles, on-line information, videos, etc. (as assigned)

Assignments

+ 90

Exams

GRADING

Marketing Channels--A Management View, Bert Rosenbloom, 8th ed., © 2012 South-Western Cengage Learning, ISBN-10: 0-324-31698-4, ISBN-13: 978-0-324-31698-8

+ 400

Attendance

+ 50

Final grade

540

Bonus

Penalty for unprofessional behavior

MISCELLANEOUS

+ 5 + 15

6 15-point individual assignments 1 40-point exam [20 (x2) multiple-choice, true/false, fill-in-the-blank questions] 3 120-point exams [60 (x2) multiple-choice, true/false, fill-in-the-blank questions] Optional Final Exam – If greater, it would replace the lowest of the 120-point exams. 2 points for each of 25 days (A 89.45-100%; B 79.45-89.44%; C 69.45-79.44%; D 59.45-69.44%; F 0-59.44%) Tear-out sheet in lecture guide 1 bonus assignment toward end of semester

• For any course purpose, regardless of time, location, form of communication, individual (instructor, teaching assistant, proctor, staff, student, visitor, etc.), etc. • Your student identification may be required for any course purpose. • Penalty of up to 10 percentage points per incident applied to final calculated grade for: not following course policies, distracting students and/or instructor, inappropriate communications, focusing on non-course materials, disrespectful behavior, use of foul language, etc. • Percentage penalty, 0 score, or more serious penalty for: academic dishonesty, violations of the SIU Student Conduct Code, etc.

http://pvcaa.siu.edu/_common/documents/Syllabus%20Attachment%20Fall%202015.pdf http://registrar.siu.edu/calendars/academic1516.html

EXAM AND ASSIGNMENT POLICIES PROFESSIONAL BEHAVIOR AND ATTENDANCE

Parameters policy

• Scores – Statistical observations made within testing parameters (parameters may change). • Parameter violation – Score will be excluded from the distribution (“0” grade recorded).

Exam policy

• Exam 1 (Chapter 1 only, 40 points) 2:05-3:15. Class is held afterward. • Exams 2, 3, and 4 (120 points) 2:05-3:15. There is a 5-minute late entry time allowed. • In class, with at least 1 seat between students, when possible, and facing forward. • Bring a number-2 pencil with an eraser, but nothing else. Keep exam covered with the cover sheet. Turn in all exam materials. • Be quiet during exam. No hat, etc., that may block proctors from seeing eyes. No glancing toward another’s materials. No sharing pencils, erasers, etc. No non-exam materials out. • Bring any questions to Dr. Knowles.

Assignment policy

• Take-home, handed out in class. • Due on scheduled date in class or by 4:30. No late submissions unless your absence for the due date in total is excused by Dr. Knowles. • Answers are to be clearly marked in either black or blue ink (no pencil and no highlighting). • Do not turn in an assignment that is torn, messy, dirty, etc. • Extra copies are available every class day once it is handed out, including the due date. • Individual work and individual performance only. • If Dr. Knowles observes a student working on it with another student, she may assign a score of “0” to both students.

Attitude

• Be prepared, ready, and focused to maximize your learning and retention. • Participation may be requested, but it is not required.

Materials policy

• Required materials are to be used. • Only course materials are to be out during class. (You may have a planner out).

Electronics policy

• Turn all electronic devices off (cell phones, lap tops, etc.) and put them away to be totally inaccessible (not on desk, in lap, accessible in bag, etc.). No phone, no texting.

Attendance policy

• A total of 50 points are possible for attendance – 2 points per day for 25 days total • Attendance is for the full class time (2:00-3:15), unless Dr. Knowles approves. • Class starts at exactly 2:05 (synchronize your clocks to the time on http//nist.time.gov). • If you are late (i.e., past exactly 2:05), you are actually more than 5 minutes late. • No partial points – If you are not in class for the full class time, the cost is 2 full points. nd • Seating chart used as of 2 class day -- Talk with Dr. Knowles to change seats. • If absent from class on due date for assignment, turn it in by 4:30 same date without penalty. • Excusing an absence requires consideration of documentation for the legitimate and verifiable circumstance that is presented as the reason for the absence • Legitimate and verifiable circumstances • Illness (including dependents in the student’s care or student’s immediate family) • Bereavement for immediate family [spouse, child, parent (guardian), sibling (full, halves, steps, and in-laws of same relationship), grandchild, or grandparent] • Major religious observances (submit notification in writing of anticipated absence due to observance of a holiday) • Legal and compulsory activities: jury duty, subpoenas or other court-mandated • Military duties and obligations • University-sanctioned activities: Intercollegiate athletics, RSO conventions, job fairs, etc. • Job interviews • Other circumstances for which the instructor finds reasonable cause for absence • A self-report by a student for a legitimate circumstance is unverifiable (including Student Health Service’s “Explanation for Class Absence Illness/Injury Verification”).

EMERGENCY PROCEDURES

• Southern Illinois University is committed to providing a safe and healthy environment for study and work. Because some health and safety circumstances are beyond our control, we ask that you become familiar with the SIUC Emergency Response plan and Building Emergency Response Team (BERT) program. Emergency response information is available on posters in buildings on campus, available on the BERT=s Web site at www.bert.siu.edu, Department of Public Safety=s Web site www.dps.siu.edu (Disaster drop down), and in the Emergency Response Guidelines pamphlet. Know how to respond to each type of emergency. • Instructors will provide guidance and direction to students in the classroom in the event of an emergency affecting your location. It is important that you follow these instructions and stay with your instructor during an evacuation or sheltering emergency. The Building Emergency Response Team will provide assistance to your instructor in evacuating the building or sheltering within the facility.

W1

T 8/25

Chapter 1 Marketing Channel Concepts

2

TH 8/27

Chapter 1

W2

3

T 9/01

Chapter 2 The Channel Participants; Chapter 16 Franchise Marketing Channels…Direct Selling…

4

TH 9/03

Chapters 2 and 16; Assignment 1 due

W3

5

T 9/08

EXAM 1 (30 minutes; only Chapter 1 material; 20 questions, 40 points); Chapters 2 and 16

6

TH 9/10

Chapter 15 Electronic Marketing Channels; Chapter 3 The Environment of Marketing Channels

W4

7

T 9/15

Chapter 3

8

TH 9/17

Chapter 4 Behavioral Processes in Marketing Channels

W5

9

T 9/22

Chapter 4; Assignment 2 due

10

TH 9/24

Overflow

X

T 9/29

EXAM 2 (material since start of course, including Chapter 1; 60 questions, 120 points)

11

TH 10/01

Chapter 5 Strategy in Marketing Channels

12

T 10/06

Chapter 6 Designing the Marketing Channel; Chapter 7 Selecting the Channel Members; Chapter 8 Target Markets and Channel Design Strategy

13

TH 10/08

Chapters 6, 7, and 8

W8

---

T 10/13

FALL BREAK

14

TH 10/15

Chapter 9 Motivating the Channel Members; Assignment 3 due

W9

15

T 10/20

Chapter 9

16

TH 10/22

Chapter 14 Evaluating Channel Member Performance

W 10

17

T 10/27

Chapter 14; Assignment 4 due

18

TH 10/29

Overflow

W 11

X

T 11/03

EXAM 3 (material since Exam 2; 60 questions, 120 points)

19

TH 11/05

Chapter 10 Product Issues in Channel Management; Chapter 17 Marketing Channels for Services

W 12

20

T 11/10

Chapters 10 and 17

21

TH 11/12

Chapter 11 Pricing Issues in Channel Management; Assignment 5 due

W 13

22

T 11/17

Chapter 11

23

TH 11/19

Chapter 12 Promotion through the Marketing Channel; Chapter 16 Direct Marketing…

W 14

24

T 11/24

Chapters 12 and 16; Assignment 6 due

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TH 11/26

THANKSGIVING BREAK

W 15

25

T 12/01

Chapter 13 Logistics and Channel Management

26

TH 12/03

Chapter 13

W 16

27

T 12/08

Overflow

X

TH 12/10

EXAM 4 (material since Exam 3; 60 questions, 120 points)

TH 12/17

OPTIONAL FINAL EXAM (same classroom) (8:00-10:00 a.m.)

W7

W6

1