Bowen Island, BC

Agenda •

Introductions

•

Review of Current Status

•

Economic Development Overview and Structures

•

Broadband and Internet Connectivity

•

Business Friendly Community

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About Us Ministry of Jobs, Tourism and Skills Training The Ministry of Jobs, Tourism and Skills Training and Minister Responsible for Labour manages key lines of government service that help support and maintain the strong and diverse economy that British Columbians need for a secure tomorrow. The Economic Development Division works with communities, employers, investors and other partners to enable investment, job creation and economic opportunities in communities and regions across B.C.

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About Us British Columbia Economic Development Association The British Columbia Economic Development Association of (BCEDA) is the leading professional association of economic development practitioners in the Province of BC.

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About Us Bowen Island Economic Development Committee To facilitate Bowen Island economic development and provide advice to Council about economic development for Bowen Island.

Gordon Ganong, Chair

The Economic Development Committee (EDC) is a select committee of Council that acts in an advisory capacity to Council, with final decisions in all matters brought before the Committee resting with the Council.

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Economic Development Overview

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Economic Development Encompasses Policies and Programs to: • meet economic objectives • provide infrastructure and services • improve the business climate

Not “Smokestack Chasing”

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The Combination Economic Development

Community Development • • •

Quality of life Residents Housing, social welfare, education, medical services, etc.

• • •

Standard of living Business activity Business climate, work force, transportation, etc.

Todays Economic Development Functions do both

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Common Goals

•

Job creation

•

Diversification

•

Business retention and expansion

• •

Self sufficiency Quality of life

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Common Goals

• Productive use of property

• Community assets • Workforce • Resident attraction • Business/investment attraction

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Everyone Is Involved

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Typical Players •

Government

•

Universities and Colleges

•

Workforce Development Organizations

•

Neighbourhood Groups

•

Chamber of Commerce

•

Utilities

•

Business Community

•

Local Residents

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The Function • Implement mandate/vision • Multi-sectored • Communicate • Accountability

• Leadership • Project implementation • Responsive

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Day to Day • Respond to inquiries • Clearing house for information • Data updates (Community Profile, website) • Regional partnership/initiatives • Relationship building • Grant application/management • Budget management/leverage

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Current Work Plan Gordon Ganong

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Current Plan Enhance Tourism and Artisanal Community

• Enhance Local Business Climate • Create a Welcoming Community • Enhance Tourism and Artisanal Economy • Strong Economic Development Function

Strong Economic Development Function Create a Welcoming Community

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Enhance Local Business Climate

Evaluation • Things change • Celebrate the completions • Small things have value • Annual review and adjust

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Organizational Structures

Organizational Models •

Economic Development Committee

•

Economic Development Department

•

Economic Development Corporation

•

Service Contract

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Organizational Models • Important to have the right structure • Get the support of Council but also the business community. • Just because it worked in one community does not mean it will work in yours

• Very few self sustaining

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Organizational Models • Whatever you establish make sure it has: • Knowledgeable, committed leadership (board and staff) • Clearly stated mission • Clear terms of reference • Sufficient funding • Appropriate organizational structure • Supportive community • Accountability mechanisms

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Economic Development Committee • Standing Committees (141 CC) •

50% Council/balance can be others

• Select Committees (142 CC) •

Min one member of Council/others (TBD)

• Commissions (143 CC) • Commissions may have staff others are generally staffed by local government Common theme - Volunteers

Economic Development Committee •

Communities with Committees Community

Population

Type

Logan Lake

2073

Standing (all Council) Contracts out various services

Peachland

5200

Select Committee (Council and public)

North Cowichan

28,000

Standing (Council and staff)

Maple Ridge

76,000

Commission (Council and Public)

Economic Development Department • Employees of local government • Various reporting types • • • •

Mayor CAO Planning Finance

• Sometimes works with a volunteer advisory committee or standing committee Common theme - Integration

Economic Development Department •

Communities with Internal Function Community

Population

Budget

MacKenzie

3507

$175,000

Northern Rockies (Fort Nelson)

5290

$200,000

Kitimat

8335

$300,000

Fraser Lake

1167

$88,000

Revelstoke

7139

$320,000

Valemount

1020

$90,000

Service Contract • Not common in BC • Fee for service agreement • • •

Chamber of Commerce Community Futures Contractor

• Sharing of staff and facilities • Shared costs • Some loss of control Common theme – Potential loss of focus

Service Contract • Communities with Contract Services Community

Population

Type

Budget

Housto n

3147

Contract with Chamber of Commerce – 3 year

$100,000

Hope

6170

Contract out various services from within external org – Society with town directors

$250,000 +120,00 0 Tourism

Canal Flats

715

Contract various modules to different people

$60,000

Haida Gwaii

4700

Society of regional communities

$100,000

Development Corporations Community

Population

Type

Budget

Chilliwack Surrey Chilliwack Prince George

77,936

City owned Private Sector Board 5 year contracts Ability to buy, sell, borrow money, lend money, etc.

$1.2 Million ($650,000 from city)

Surrey Best thing -

468,250

City owned Private Sector Board Ability to buy and sell land, including city owned land

$1,500,000 Has $145M in debt

71,230

Contract various modules to different people

$1.3M Disbanded in 2015 due to cost

Prince George

Broadband and Internet Connectivity

Connectivity in BC Network BC March 31, 2016

Howard Randell Executive Director, Network BC Technology, Innovation and Citizens’ Services

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Why is connectivity important from a public perspective? Economic Growth

Educational Opportunity

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Public Health

Public Safety

Smart Technologies and Increased Efficiency

Provincial Approach • Aggregate public sector telecommunications spend and leverage Province’s buying power

• Leverage partnerships with federal, regional and local governments and First Nations

• Engage private sector to deliver infrastructure

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BC Broadband Mapping Why a map?

What does the map currently show? What’s new?

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Measuring Connectivity

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Funding Opportunities Northern Development Federal Government UBCM

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Questions? Contact: [email protected]

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Business Friendly Communities • • • • • •

Business Readiness Essentials Business Retention and Expansion Small Business and Entrepreneurship Marketing Programs Around the World in 20 Slides

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Readiness Assessment Confirms ability to: •

Explore

•

Retain and Attract

•

Respond

•

Secure business investment

•

Broader economic development capacity

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Knowledge, Resources and Communications •

Contact

•

Land use planning

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Engaging your business community

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Information sources

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Industrial Land Inventory

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Joint Ventures

•

Economic Development Capacity

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Community and Site Selection Profiles

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Website

•

Other communication considerations

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Knowledge and Expertise Key Contact and Information •

Having a key contact

•

Key contact needs to know what it will take to get a project approved

•

Other key contacts

•

Relationships with senior governments

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Land Use Plan

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•

Is OCP current and flexible • Long OCP changes can eliminate your community

•

Create a one page fact sheet on your OCP and other policies – including time required for changes

•

Zoning should be flexible a • allow for a wide range of businesses

•

Does OCP address Economic Development?

•

Do you provide a dedicated person to work with client on issues?

Involving Local Business •

Do you have an active Business Retention and Expansion Program?

•

Do you attract then move on or keep working with them once they are there?

•

How is the Chamber of Commerce and other business groups involved?

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Resources Land Inventory •

Do you know where businesses can go?

•

Do you have a list of available real estate?

Joint Ventures •

Do you work with local groups and businesses to market and sell?

•

Do you work and think regionally?

•

Do you encourage businesses to include community name

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Communicatio ns •

Do you have an up-to-date toolkit of resources to answer information?

•

Do you have the data available that business needs?

•

Is your information available online?

•

Can someone find who to contact?

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Small Can Win Too •

Identified need

•

Facilitated assistance

•

Fast tracked approvals

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Business Friendly Communities • • • • • •

Business Readiness Essentials Business Retention and Expansion Small Business and Entrepreneurship Marketing Programs Around the World in 20 Slides

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Economic Development Websites •

Ranked as #1

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Up by 350% since 2011

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Attention catching

•

High quality design

•

Graphically pleasing

•

1-2 click rule

•

marketing.grader.com

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Community information

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Community Profiles •

Broad audience

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Data

•

Detailed community information

•

Tells your story

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Social Media

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Business Friendly Communities • • • • • •

Business Readiness Essentials Business Retention and Expansion Small Business and Entrepreneurship Marketing Programs Around the World in 20 Slides

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Business Retention and Expansion (BRE)

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Business Retention and Expansion (BRE) • • • • • • • • •

#1 Economic Development activity Major function of EDO Valuing what you have Identifying opportunities Overcoming obstacles Helps with strategic planning Increasing investment readiness Cost effective Creates partnerships

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What is BRE? • Identifying and respond to the needs of existing businesses • Prioritize and respond to identified needs

• Creating a healthy business climate • An effective economic development approach

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Why do BRE • CEO’s talk to CEO’s • Your assets (businesses) are another community’s attraction target • It is cheaper to keep what you have then to harvest new ones • Less cost to retain than attract • Find out what you don’t know • Grow what you already to have

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Variety of Techniques •

Surveys/Interviews

•

Focus Groups

•

Gatherings

•

Business Walks

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The Interview •

General Information

•

Workforce

•

Sales and Purchases

•

Facilities

•

Business Climate

•

Government Services

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Business Retention and Expansion (BRE)

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Followup

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Think Beyond Information Gathering •

Attraction

•

Recruitment of new residents

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Improve community image

•

Highlighting economic development efforts

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New programs

•

Regulatory environment

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Identifying opportunities • •

Export development Supply chain

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Common Assistance through BRE •

Improvement in infrastructure and public services to address business issues

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Zoning or land redevelopment issues

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Permit and regulatory impacts

•

Involvement to increase community’s ability to attract investment

•

Workforce Development

•

Identification of new export opportunities

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Community Programs for Business

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Business Walks •

A day dedicated to learning

•

Local leaders and key community stakeholders

•

A quick and effective way to engage with local businesses

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BE Port Alberni

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BE Salmon Arm

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Smithers, BC Small Business Task Force • Local business community • Town Staff

• Task force to review • Current bylaws and business development process • Make recommendations to improve business environment

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Other • • • • • •

Business Satisfaction Survey (Coquitlam) Lets Talk: Business in Smithers Shuswap Launch-a-preneur Business Awards Small Business Saturday Family Friendly Business Initiative

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Business Friendly Communities • • • • • •

Business Readiness Essentials Business Retention and Expansion Small Business and Entrepreneurship Marketing Programs Around the World in 20 Slides

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Small Business & Entrepreneurship •

Changing global economy

•

Kauffman Foundation: “Jobs come from start-ups that grow”

•

The chance of landing the “big one” is small

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Small Business Profile • • • • • •

98% of all businesses BC is ranked first 382,600 small businesses 1,010,800 people Third of our GDP $11 billion in exports

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Modes of Entrepreneurship •

Business Creation

•

Purchasing an existing business

•

Franchise

• •

Social Enterprise Cooperatives

“Many misunderstand entrepreneurship as an allor-nothing obligation, and while that is certainly an option, it’s not requirement.”

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Things You Can Do Raise Awareness: •

Part of your strategy

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Create a buzz

•

Create gathering events

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Celebrate success

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Buy local programs

•

Utilize what already exists

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Utilize Existing Programs •

Global Entrepreneurship Week (Nov)

•

Small Business Month

•

Small Business BC website & webinars

•

Community Futures, Chambers of Commerce

•

Kickstarter, GoFundMe

•

Identify business resources

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Things You Can Do Have a Entrepreneurship Strategy

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•

Understand the entrepreneurial ecosystem

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Develop co-working spaces

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Utilize Advisory Services

Business Advisory Services •

General business inquiries

•

Advisory and counselling services

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Mentorship & coaching

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Access to capital

•

Technical information

•

Other programs and services

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Co Working Spaces •

Targeted at business start-ups, consultants, tech businesses, and niche businesses

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Build collaboration and cooperation

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Shared office space

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Shared meeting space

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High speed broadband

•

Kitchen and coffee

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Things You Can Do Engage Youth & Young Adults: • Support entrepreneur events: • • •

Junior Achievement Lemonade Day Business plan competitions

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Business Succession Planning

• • •

Match buyers and sellers “Buy BC Business” Four regions covered Venture certified Venture succession Auto populates britishcolumbia.ca

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OUR MISSION is to shift purchasing dollars to and between local businesses in BC.

What we do RESEARCH & ADVOCACY • Power of Purchasing (2013) • E-commerce & Local Retail (Dec 2015) • Local Impact Assessment Framework • #BCBuyLocal campaign BUSINESS NETWORK • Connects local businesses so they can release the value they have for each other • Programs to support growing businesses

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Why Local? Local businesses in Canada have less than 1/2 the total market share on average. Local business market share has dropped approximately 15% in the last 11 years in B.C. B.C. retailers have the third lowest market share in the country. BC farmers produce only 43% of the small fruit & vegetables consumed in BC, this represents a 50% decline over the last 40+ years,

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Local Generates Value Local businesses recirculate. 2.6x more revenue locally Small shifts in local purchasing have a disproportionately large impact on jobs and wages in BC. Shifting 1% of purchases to BC owned businesses can generate 3100 jobs and $94 million in wages in the BC economy.

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Outcomes

Buying Local Benefits

Challenges

- Immediate impact

- Defining local

- Local recirculation

- Measuring local impact

- Relationships

- Prioritizing values - Local - Green - Social

- Quality - Service - Brand enhancement

- Supplier capacity / product availability - Real or perceived cost

Defining Local

Local Impact Framework

Local Impact Framework PARTNERSHIP •Beta testing (2014) •Partnership (2015) •Online tool business outreach (2016) •Advisory Committee (2016)

BC Buy Local #BCBuyLocal is a year-long campaign highlighting BC Local Owned business and well as BC Local Made and Grown products and the BC Local Champion consumers who love them. The objectives of the campaign are to: • Illuminate B.C.-owned businesses and products to the market, allowing consumers to shift spending towards local businesses and products. • Engage locally owned businesses in identifying how they are local and how to market themselves as local. • Maintain an ongoing BC Buy Local campaign platform to unify and support the Buy Local message across the province. Campaign reach is driven through partnerships with a growing number of community-based networks that spread the message throughout the province to businesses and their customers. The campaign is managed by LOCO BC, a not-for-profit organization whose mission is to grow the local economy by increasing market share for B.C. based businesses by advocating for local purchasing.

Campaign Partners

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Consumers Love Local A 2015 LOCO survey found: • 69% of consumers value Canadian ownership as “Most Important” or “Important” when shopping

In 2013 the BDC reported that 45% of Canadians make an effort to buy Canadian products. They counsel businesses to identify as locally owned, and to highlight locally

• 50+% of consumers are seeking locally made products • ~50% of consumers prefer to buy from businesses based in their Province or City

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Buy Local Campaigns Work Buy local campaigns can: • increase local sales 3.5% or more • increase customer loyalty • bring new customers to area businesses. Last year in B.C. : • 30% of businesses reported moderate to significant impact of Buy Local campaigns • 68% reported increased public awareness of the benefits of buying local

(ILSR 2015 Independent Business Survey, B.C. results)

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BC Buy Local Week 2015 Results | social media Overall there was some growth in social media channels across the board. However the real success was in the #BCBuyLocal hashtag usage, reach and impressions which is more aligned with our goal. SOCIAL MEDIA CHANNEL ACTIVITY CHANNEL

BEFORE: as of Nov 30

AFTER: As of Dec 18

INSTAGRAM

891

1001 #BCBuyLocal 2,666 posts #BCBuyLocal 47,323 impressions

FACEBOOK

1657 likes

1697

TWITTER

4958 followers

5044 followers top tweet 2318 impressions #BCBuyLocal 617,384 timeline deliveries 219.060 reach

LOCO BUSINESS LIST

1537

1547

LOCO CONSUMER LIST

392

427 +400 from Tyee contest LOCO consumer email opt in

TYEE CONTEST

2016 entries

1624 entries 400 for LOCO consumer email opt-in

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BC Buy Local Week 2015 Results | digital ads

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Campaign Framework BC Buy Local Branded Collateral • Distributed to locally owned businesses via networks or by request • Printed and social media collateral • #BCBuyLocal ‘How To’ kit for business to help improve their local market, attract new customers and build customer loyalty

#BCBuyLocal Digital Platform • BCbuylocal.com/social • Instagram campaign linking business dot usage to consumer recognition • Used to identify BC Buy Local award winners. • Social Media amplification using #BCBuyLocal • Reporting Content • Storytelling • Media Outreach • ILSR survey administration and results

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Key Campaign Activations BC Buy Local Food & Grocery May 2016 • Objective: build dot visibility to consumers via grocery store presence • Highlight local retailers, food producers & makers • Merchandising collateral to highlight local products • Consumer contest to engage them in finding the dot in grocery stores. • Digital marketing Celebrate BC Buy Local Awards lead up to BC Day, 2016 • Objective: celebrate businesses using the campaign to connect with consumers • Storytelling content and media outreach. Social media driven campaign • Ongoing social media marketing to identify award winners BC Buy Local Week: • Social media contest • BC and local municipal proclamations • BC Buy Local Collateral • BC Buy Local Week media and PR promotion • Partner Events listings • Partner business map listings

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November 28 – Dec 4, 2016

Amy Robinson Founder & Co-ED, LOCO BC 604 908 9804

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Business Friendly Communities • • • • •

Business Readiness Business Retention and Expansion Small Business and Entrepreneurship Marketing Programs Around the World in 20 Slides

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Marketing

“Whether or not you market, your community and its brand already exists. It is up to you to shape, not create, the brand and story of your community. If you don’t, you will leave that up to others who may have different interests.”

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Marketing •

Attract, retain and expand business

•

Attract and retain residents

•

Workforce attraction

•

Improve image

•

Promote policies and programs

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Marketing Strategies • • • • • • •

Effective use of limited resources Understand your audience Understand the need Know your advantages Concise and consistent message Unique community image Clear and attainable goals.

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Consider • • • • •

ROI Respect your neighbours Online data Your ability to respond Developing partnerships

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One Size Does Not Fit All • • • • • • • • • • • • •

Website Social Media Press Releases/Earned Media Newsletter Relationships Email National Advertising Trade Missions/Trade Shows Hosting Programs/Events Video Printed Promotional Materials Printed Newsletter/PR Firm Direct Mail

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Earned Media “Kicking Horse’s location is every bit as important to the business’s success as the quality of the product and the catchy brand names. ….. Invermere has played a big part in making Kicking Horse successful. Elana Rosenfeld, CEO

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Earned Media • It’s earned media • It’s free

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The Rising Importance of Video •

88 million people watch online video

•

YouTube is #2 in world

•

It’s trackable

•

It’s multipurpose

•

The Human Element

•

Affordable

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Economic Development Videos

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Business Friendly Communities • • • • •

Business Readiness Business Retention and Expansion Small Business and Entrepreneurship Marketing Programs Around the World in 20 Slides

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Logan Lake, BC • Municipal Initiated • 110 Lots • Attract new residents • Avg House Price - $289,000

• Kamloops Avg - $395,500

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Salt Spring, BC • Unique • Accepted at most businesses • Legally they are gift certificates • 5% cash conversion fee

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Redevelopment – see the change

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Western Australia •

Three local farmers buy into a “share farm” – Nyabing Progress Assn

•

In June 2015 purchased a pub

•

Focus to reinvigorate the town

•

New community hub and meeting place

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Pop-up Fairs/Shops •

Promotion of local designed and crafted gifts

•

Promotion of existing businesses

•

Temporary – one day in and out

•

Supports local businesses

•

Works in any town

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The Little Town That Did

• With the loss of industry the town reinvented itself – at the hands of artists • Phase 2 – Theatre • Phase 3 – Community Gathering Place

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Leavenworth, WA • Struggled with the downturn in Forest Industry • Project LIFE formed to transform town to a Bavarian Village • Now known as the “Ultimate Holiday Town USA (A&E)

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Zalec, Slovenia • • • • •

Public Beer Fountain Population 5,000 Hop growing area Souvenir Beer Mugs Three samples permitted

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Love (your community) •

Celebrate home-grown businesses

•

Designed to keep more dollars in community

•

Promotion of community

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Strathmore, AB •

New Business Welcome to Town Program

•

Can apply to have the community recognize you in various ways – all at no charge

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Orillia, ON In house package • Important contacts • Media contacts • List of events • Permit information • And more

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Houston, BC •

2015 - $90,000 to spend at local merchants

•

Every dollar is spent 6-15 times before it leaves community

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DOO TOWN • • • •

Started in 1935 Easy and cheap Creates visitation Community based

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Art in Local Buildings • Changes perspective • Opportunity to promote local artists

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Music Downtown •

Promotes industrial history

•

Outdoor deck – 1st in 100 year history of town

•

Music piped out to street

•

Music expanded for a three block area

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Whitehorse •

Greenhouse – local artists – food co-op

•

3 month operation to year round

•

Offers a place for residents to gather

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Wayfindin g • • • •

Reinforces your identity Cross promotes Not information heavy Directional

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Group Discussion

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gov.bc.ca/economicdevelopment

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Contact Us Lindsay Bisschop Ministry of Jobs, Tourism and Skills Training [email protected] Dale Wheeldon [email protected] Colleen Bond [email protected]

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