Fueling growth and innovation
Microsoft in the Information Society Thomas Lutz Geschäftsleitung Microsoft Österreich
Part 1. Contributing to Growth As part of the IT industry Micro
Supporting key initiatives
soft
Promoting open partnerships
Making local investments
in EMEA
Contributing to Growth 1. As part of the IT industry Micro
Supporting key initiatives
soft
Promoting open partnerships
Making local investments
in EMEA
EMEA : 1/3rd of the IT market Source : IDC 2003
IDC forecast CY2003
IDC forecast CY2003
IDC forecast CY2003
Turnover 421 B$
Turnover 287 B$
Turnover 163 B$
48% of worldwide market
33% of worldwide market
19% of worldwide market
1,8% growth vs 2002
2,9% growth vs 2002
2,3% growth vs 2002
Industry growth ‘silver lining’ after 2001-2002 downturn Contributing to growth
in EMEA
IT in Western Europe : a huge impact in the past, poised for growth again Annual revenue growth rate (%)
TLC
IT
16 14
12.0
12
10,1
10 6
8.6
7.9
8
10,8
6.7 5.6 3.7
4 1.3
2
1.3
0 -2
-1.5
-4 1994
1995
1996
1997
Source: EITO in cooperation with IDC
1998
1999
2000
2001
2002
2003
2004
Market value 2003: 607 billion Euro in EMEA
Reality after the .com hype z
Internet scope is expanding
z
A profound usage evolution
z
50% of E.U. citizens are online Almost 70% have become regular mobile users Computer power is still growing according to Moore’s law
Internet used as a primary source for all contents E-mail has become a basic business tool Remote working is no longer exotic
Governments are leading the move
e-Europe 2005 programme Lisbon 2010 agenda in EMEA
Emerging countries fuel momentum
IT Spending 2003 7% 87%
6%
E.Europe MEA W.Europe
Western Europe
Eastern Europe
MiddleEast & Africa
GDP growth
1,4%
3,9%
2,9%
Total IT spending
2%
12%
9%
Packaged Software
3%
14%
14%
PC business
2,3%
13,8%
8,9%
Growth rate forecast vs 2002 Source : IDC 2003
Contributing to growth
in EMEA
Software is everywhere
Entertainment
Creativity
Communication
Productivity
Embedded Control in EMEA
Microsoft : major, not dominant EMEA Market
Total IT market Software part
2002
2003
2004
278 B$
287 B$ (+3%)
305 B$ (+6%)
58 B$
60,3 B$
64 B$
(21%)
z
Microsoft 3 % of total IT 15 % of software
Source : IDC
Hardware Software MS estim° Services
IT Spending in 2002 in EMEA
Constantly opening new choices Choice of Purpose
SERVICES E-Services
Choice of Network
YESTERDAY : A few major vertically integrated players
SERVICES
Choice of Platform SERVICES
Vendor C
Vendor B
Vendor A
Choice of Vendor
1975
SOFTWARE SOFTWARE HARDWARE
SOFTWARE SOFTWAR E
HARDWARE
1985
1995
SOFTWARE SOFTWARE
Internet
Alliances HARDWARE
TODAY : • The top 10 companies in the software segment account for only 31% of the market • New alliances get forged to embed software in many forms of solutions • The notion of service gets more and more diversified
2005 in EMEA
Contributing to Growth As part of the IT industry Micro
Supporting key initiatives
soft
2. Promoting open partnerships
Making local investments
in EMEA
Microsoft Open Partnership model Developers
Application Vendors
Consulting & Integration
soft Micro
Hardware Vendors Training Centers
Professional Services Resellers
in EMEA
Microsoft-based part of their revenue Developers
Application Vendors
45% soft Micro
33%
Consulting & Integration
50% Hardware Vendors Training Centers
80%
Professional Services
Resellers in EMEA
Fueling 1.5 million jobs in EMEA 51.000 with Application Vendors 12.000 Direct employees
Micro
35.000 in Consulting & Integration
soft
400.000 Developers
44.000 with Hardware Vendors 2000 in Training Centers
1.300.000 Resellers
205.000 in Professional Services
in EMEA
Contributing to Growth As part of the IT industry Micro
Supporting key initiatives
soft
Promoting open partnerships
3. Making local investments
in EMEA
53 locally staffed subsidiaries 1985 Norway 1985 Denmark
1993 Russia 2002 Ukraine 1983 UK 1983 Germany 1993 Poland 1993 Czech Rep.1995 Slovakia 1983 France1991 Austria 1993 Hungary 1994 Slovenia 1999 Bulgaria 1987 Portugal 1996 Croatia 1996 Romania 2002 Yugoslavia 1985 Spain 1993 Turkey 2003 Malta 2002 Cyprus 1999 Tunisia 2000 Algeria 1995 Egypt 1998 Lebanon
2002 Kazakhstan
2001 Jordan 1999 Pakistan 1996 Nigeria 1996 Ivory Coast 1995 Kenya
1998 Kuwait 2003 Qatar 1996 Saudi 1998 Abu Dhabi 2003 Bahrain 2001 Oman
1997 Mauritius 1998 Namibia 1992 South Africa
in EMEA
From research to solutions Operations Centre, Dublin, Ireland
Microsoft research Centre, Cambridge, UK
Business Solutions Development Centre, Copenhagen, Denmark Development & Localisation Centre, Dublin, Ireland
European Microsoft Innovation Centre, Aachen, Germany European e-Business Acceleration Centre Sophia Antipolis, France, with HP and Cisco
Share sustainable growth
in EMEA
Contributing to Growth As part of the IT industry Micro
4. Supporting key initiatives
soft
Promoting open partnerships
Making local investments
in EMEA
Partnership with Austria Public Affairs
Information Society
Economy
Bessere IT Sicherheit: Sensibilisierung, Information, Produkte, Initiative „Sicher im Internet“ Höhere Medienkompetenz: Software, Trainings für benachteiligte Bevölkerungsgruppen Mehr Transparenz: Shared Source, Office XML, Datenschutz Audits ARGE Breitband, IKT Masterplan für Österreich WKÖ Partnerschaft: Junge Wirtschaft, Experts Group Security, incite KMU Portal mit Erste Bank, Heller Consulting, GfP u.a. Sicherheitsportal mit Bank Austria Neues Partnerprogramm für 3.000 österr. Partner
Public Sector
Government Security Program mit BM.I für ges. öffentl. Bereich BMBWK „Partners in Learning“: IT Zertifikat, School Agreement Technologiepartnerschaft mit AUVA: MoU, .NET Projekte in EMEA
E-Government - References z
z
z z
BM.I. – österreichweite Infrastruktur Windows Server 2003/Office 2003, von 1.500 auf 500 Server, 32.000 Benutzer Einsparung über 7M € pro Jahr! Fundamt.at – Suchen & Finden, 24 x 7 Österreichweiter Internetservice auf Basis Microsoft .NET Framework BMF – Online Berechnung LSt/Est auf Basis Microsoft IIS, ASP.NET NÖ LR – Familienpass ohne Medienbruch Moderne .NET Webapplikation für über 100.000 NiederösterreicherInnen in EMEA
Corporate Social Responsibility Österreich ist auf dem Weg von der Dienstleistungsin die Informations-/Wissensgesellschaft
Digital Divide
Digital Inclusion
Medienkompetenz Microsoft Mission: Benachteiligten Bevölkerungsgruppen den Zugang zur Informationsgesellschaft zu ermöglichen. in EMEA
Digital Inclusion Projects z
ECDL-barrierefrei Der Europäische Computerführerschein für Menschen mit Behinderung Eine Kooperation zwischen OCG, Uni Linz, BM:BWK, bit media und Microsoft Österreich ZIEL: Die Entwicklung eines interaktiven Lernsystems mit speziellen Schulungsmaterialien, auf Basis der ECDL-Module, die auch an unterstützende Technologien für z.B. blinde oder bewegungsbehinderte Menschen angepasst sind. Rund 400 Lerneinheiten werden speziell adaptiert.
z
Seniorkom Initiative gegen den Digital Divide der 60+ Bevölkerung. Eine Kooperation zwischen Seniorenrat, Echo Medienhaus, Telekom Austria und Microsoft Österreich ZIEL: Eine Informations- und Trainingsoffensive für 2 Millionen ÖsterreicherInnen über 60 Jahre. Nur 9% dieser Bevölkerungsgruppe nutzen heute Informationstechnologie. 1500 Senioren erhalten im Rahmen der österreichweiten „Trainingswochen“ die Chance die Computer Basics zu erlernen. (www.seniorkom.at) in EMEA
Part 2. Fueling innovation Waving-in new technology
Sharing expertise Micro
soft
Securing exchanges Fostering local innovation
in EMEA
Speech/Writing Devices WiFi/Broadband Web Services
Waving-in new technology XML/SOAP HTTP/HTML SMTP
Mouse Windows GUI LANs
Email Clients Web Browsers
150 million
Personal Computing
103 million 70 million
PC Architecture DOS
Boundaryless Computing
PC users in Western Europe
Spreadsheets Word Processors
Today PC
Mid 80s
Applications Late 80s80s-Mid 90s
Internet Mid 90s
Web Apps
Mid 00s -... in EMEA
Sharing expertise WIth Governments TechNet MDSN MTC Center
With Developers
GSP Source Code Sharing Program
With Universities ¾
Reading Center (UK)
With Customers ¾
Sophia Center(FR) ¾
EMIC Center (GY)
Fuel and ease up innovation
in EMEA
Fostering innovation in EMEA z
Multi-cultural background
z
4 Microsoft R&D Centers Support of local partners technologies
Recognition Usage
Invention
Proof of Concept projects
z
Innovation Cycle
European based innovation
z
53 local subsidiaries Dublin = 26 languages
Joint investments with local universities Building next generation developers Ex. Imagine Cup, studentoptions.com
Distribution Development
Emerging countries ‘quantic jumps’
Electronic banking infrastructures 171 million cellular phones in EMEA in one year in EMEA
Securing exchanges z
Security needs revolution ¾ ¾ ¾
z
20 years ago : PC = individual complement to highly secure mainframe Today : PC = highly secured ‘terminal’ of fully open information highways Growing demand across EMEA to support trade and privacy
Partnerships with EMEA Governments ¾
Development of national secure and certified solutions
¾ ¾
Poland, Czech Rep., Kuwait…
Work with ECE on e-trade standards Government Security Program (GSP) with 20 countries
Austria, UK, France, Russia, …
Fuel and ease up innovation
in EMEA
Conclusion : The road ahead “ A new ICT business cycle is now
Evolution of Broadband Connections 20012006
possible. It will be based on :
z
z
a wave of new exciting technology opportunities already in the pipeline, from broadband to ubiquitous computing mass-extensive ICT applications and net services reaching billions of people with users increasingly in
the driver’s seat
z
pro-active and co-operative policy frameworks favoring ICT mass market diffusion and promoting the Knowledge Society ”
70,000 60,000 50,000 40,000
Consumer
30,000
Business
20,000 10,000 0 2001
2002
2003
2004
2005
2006
(Source - EITO 2003)
in EMEA
Preparing for “The Digital Decade” z
New “Access” wave ¾
z
¾
New “Interface” wave ¾ ¾
¾
Handwriting Voice commands or gestures
z
New “Usage” wave ¾ ¾ ¾
Invest back into community and education
PDAs, mobile phones In the car Wireless in public areas
Internet communities E-Government Transcations Daily life organisation tool
in EMEA
Just the beginning…?
in EMEA
