JAPAN INTERNATIONAL COOPERATION AGENCY

MEGA CEBU VISION 2050 FORMULATION OF SUSTAINABLE URBAN DEVELOPMENT VISION FOR METRO CEBU

The Need for Collective Vision for Mega Cebu As the second largest metropolitan area in the Philippines next to Manila, Metro Cebu, has and continues to experience rapid socio-economic growth. With it’s rich cultural, religious, historic, and natural heritage of the region combined with it’s highly educated and skilled citizens, Metro Cebu continues and will continue to be a magnet for people, function and enterprise. Metro Cebu consists of the seven cities of Carcar, Cebu, Danao, LapuLapu, Mandaue, Naga, Talisay, and six municipalities of Compostela, Consolacion, Cordova, Liloan, Minglanilla, and San Fernando. The current population of 2.5 million of Metro Cebu is anticipated to double by 2050, and challenges of rapid growth and urbanization will be constrained by the resource and infrastructure limitations. The major urban issues and challenges are “transboundary” in nature, therefore, extend beyond the geopolitical boundaries. Now, more than ever, it is necessary for the 13 local governments, national government agencies, private sector, and civil society to come together in a collective effort to collaborate and cooperate in defining the future of Metro Cebu. The Japan International Cooperation Agency (JICA) survey aims at the formulation of a collective sustainable urban development vision for Metro Cebu in collaboration with the City of Yokohama and close cooperation with the City of Cebu and the Metro Cebu Development and Coordinating Board, particularly through the MCDCB Research, Program and Organizational Development (RPOD).

Mr. Shigehisa Matsumura, JICA Study Team Leader

MCDCB

MEGA CEBU VISION 2050

Imagine..... Mega Cebu 2050

Competitiveness: Creation of attractive urban centers by conservation and revitalization of historic areas

Mobility, Livability: Centre pedestrian and cycle networks around public transport hubs and greenways including parks and open space

Competitiveness: Strengthen world-class Gateway Functions and improve Link between Mactan and Cebu Island

Livability: Provision of living conditions with abundant nature and ecology

MEGA CEBU 2050 VISION STATEMENT:

“A vibrant, equitable, sustainable and competitive environment that embraces Cebu’ s creativity and its cultural, historical and natural resources, with strong citizen participation and responsive governance.” CULTURAL & HISTORIC:

INNOVATIVE, CREATIVE & COMPETITIVE:

INCLUSIVE, EQUITABLE & LIVABLE: .

The fusion of a vibrant and sustainable environment that embraces Cebu’ s cultural, historical and natural heritage, with a sense of identity and belonging

A proactive, adaptive, effective and quality educational system and globally competitive business environment that maximizes key economic drivers and livelihood opportunities

A developed, responsive and efficient physical and social infrastructure that provides safe, secure and healthy living environment for all members of society

Other Leading Cities Kyoto, Japan

Singapore

London, United Kingdom

Chicago, USA

Paris, France

London, United Kingdom

Cebu, Phillipines

Yokohama, Japan

CATCH PHRASE:

“MEGA CEBU - MAKING W.A.V.E.S (Wholesome, Advanced, Vibrant, Equitable, Sustainable)” INTEGRATED, COORDINATED & PARTICIPATIVE:

INTERCONNECTED & COMPACT:

GREEN:

Physically, economically and socially integrated Metro Cebu communities where individual growth areas are compact and walkable

Sustainable and Resilient development that preserves and nurtures the unique national environment

A strong citizen’ s participation and collaboration together with responsive and accountable governance that identifies, plans, and delivers integrated solutions

Boston, USA

Tokyo, Japan

Penang, Malaysia

Vienna, Austria

Dusseldorf, Germany

Maputo, Mozambique

Education

- Human Resource & “Cebu Hospitality” - Skills Training & Matching for Workforce - K-12 & Higher Education (Adaptive Curriculum, Classrooms & T - English & Foreign Language (ESL, Call Center, OF - International Accreditation - Science and Technology

Tourism

Compet

- Eco-Tourism & Experiential - Conventional (Cultural & Historic) - MICE (Meetings, Incentives, Conventions, Expos) - Education (ESL, Business Training) - Sports and Entertainment - Medical and Healthcare Regional Tourism Map

Metrop Manag

Basic Services

- Drainage, Sewage and Sewerage

- Safe Water Supply - Housing (Informal Settlements, Slum Upgrade) - Access to Public Amenities (Parks, Coastal, Recreation) - Health Care - Sanitation Parks & Amenities Map

- Strengthen mandate of th (Metro Cebu Plannin - Comprehensive Me (Action Plan & - Integrated Metro Cebu Kno (Information Dissem - Guidelines (Selectio - Innovative Financing - Ownership (3 Folding - Go - Best practice Re - Capacity - Branding &

Livability

Environment

- Solid Waste Management (3R, RA 9003, Waste to Energy) - Watershed Preservation - Bio-Diversity and Ecological Preservation - Agriculture & Permaculture - SMART Energy Management - Waterway Restoration

Safety

- Resilience from Natural Disasters (Flooding) - Peace and Order (Safety, Crime Prevention, Drugs)

MEGA CEBU 2050

Development Strategy

-

Enablers

- Utilities (Power, Water, ICT) - BCP (Business continuity Plan) - Human Capital

Teachers) FW)

Enterprise

- IT/Business Process Outsourcing (BPO) - Knowledge Process Outsourcing (KPO) - R&D HUB (Research & Development) - Employment Generation/Job Creation - Pharmaceutical and Healthcare - Manufacturing (Economic Zones) - Eco-Tech Products (EVs, etc.) - FDI (Foreign Direct Investment - Talent & Value Creation - Creative Industry - Logistics Center

titiveness

politan gement

he organization of Metro Cebu ng & Development Body) etropolitan Master Plan Policy Framework) owledge and Operations Center mination & Education) on, Evaluation, Monitoring) g and Budgeting (ie. PPP) overnment, Business, Civil Society) ecognition (Showcase) Development & Marketing

Public Transport

Gateway

- Multi-modal Integrated Mass Public Transport - Compact Growth Centers / TOD (Transit Oriented Dev) - Sea-Based Transport

- Gateway Functions (Airport, Ports) - Link between Mactan & Cebu Island

Network

Road Network (Hierarchy, Bypass) Pedestrian Environment (Sidewalks, Bike Lanes, Green-ways) - Freight & Logistics

Mobility Management

- Traffic Management 4E (Engineering, Education, Enactment, Enforcement) - ITS (Intelligent Transport System) - Road Safety

GRAND DESIGN OF METRO CEBU 2050 SWOT analysis and Steering meeting

Vision statement & its Attributes

Potentials/Problems of Metro Cebu - Educated, Skilled, Creative & English Speaking People - History & Cultural Heritage, Tourism - Transport Hub – Linkage with international - Poverty (Slums & Squatters, limited economic integration) - Poor Water Supply & Sanitation (Flooding) - Poor waste management - Poor Transport Infra - Low Global Ranking (Image & Competitiveness), etc.

“A vibrant, equitable, sustainable and competitive environment that embraces Cebu’ s creativity and its cultural, historical and natural resources, with strong citizen participation and responsive governance.”

1. Cultural & Historic

Various keywords for VISION - Green Metropolis - Eco-Friendly - Financially Sound - Educated Citizens - Traffic Free - Poverty Free, etc.

Best practices of international cities YOKOHAMA, Japan - Five major battles, Six major projects - G30 plan, Accessibility within one hour plan, etc.

Concrete objectives and Proactive government initiatives Traffic network enabling smooth access

- Revitalization of historical building (red brick warehouse)

Harmony with historical environment and new development

Curitiba, Brazil

Innovative Transportation Strategy Compact city Protection of Green

Singapore

Government initiatives Sustainable city by innovative technologies

Bilbao, Spain

Catalyst project Tourism industry based technologies on Art

Guanajato state, Mexico

Reconceptualizing the region and forging new connections

Stockholm, Sweden

Eco-friendly development recycling water, waste and energy

The fusion of a vibrant and sustainable environment that embraces Cebu’ s cultural, historical and natural heritage, with a sense of identity and belonging

1st Workshop & Discussion

- Livable City - Quality of Life - Vibrancy - Gateway Capital - Inclusive - Economic Prosperity

2. Innovative, Creative & Competitive A proactive, adaptive, effective and quality educational system and globally competitive business environment that maximizes key economic drivers and livelihood opportunities

3. Inclusive, Equitable & Livable A developed, responsive and efficient physical and social infrastructure that provides safe, secure and healthy living environment for all members of society

4. Interconnected & Compact

Physically, economically and socially integrated Metro Cebu communities where individual growth areas are compact and walkable

5. Green Sustainable and Resilient development that preserves and nurtures the unique natural environment

6. Integrated, Coordinated & Participative A strong citizen’ s participation and collaboration together with responsive and accountable governance that identifies, plans, and delivers integrated solutions

Strategies & Targets

Development Directions

Competitiveness Properly allocate and develop urban and industrial functions by taking advantage of resources and characteristics of each area to strengthen economic growth engines

Example Targets in 2050*：#1 ranking in South East Asia in international ranking

Mobility Ensure accessible and efficient movement within and to/from Metro Cebu through a integrated and sustainable transport system Example Targets in 2050*: - Aim to deliver 100km of mass public transport infrastructure (e.g. Bus, BRT, LRT, Rail etc) - Achieve modal split of mass public transport (e.g. Bus, BRT, LRT, Rail etc) of 30-40%

- TOURISM: Tourist attraction through conservation of historical assets, attraction of domestic/foreign business representatives and tourists through the reinforcement of MICE (Meetings, Incentives, Conventions, and Exhibitions), Eco-Tourism, Medical and Healthcare Services and Sports & Entertainment Functions - ENTERPRISE: Economic growth and employment generation/job creation through IT/BPO (Business Process Outsourcing), KPO (Knowledge Process Outsourcing), the retirement business for foreigners and the development of Cebu-originated new businesses in Clean Tech Products (EVs, etc.), creative industry and manufacturing - EDUCATION: Development of world-class human resources through technical and business education and skills training on the bases of ‘Cebu Hospitality,’ and enhancement of K-12 and higher education for adaptive curriculum to advanced industries and English language programs - ENABLERS: Development of enablers for competitiveness, including utilities (stable electric and water supply and ICT) and BCP (Business Continuity Plan) - PUBLIC TRANSPORT: Introduce an integrated Mass Public Transport system and Sea-Based Transport linking 13 LGUs in Metro Cebu, and maximize Transit Orientated Development (TOD) - ROAD NETWORK: Develop a clear Road Network Hierarchy and improve road network connections such as Bypass roads to relieve city centers and to realize more efficient Logistics network and provide safe, accessible and attractive Pedestrian and Cycle Environments including sidewalks & bike lanes - GATEWAY: Strengthen world-class Gateway Functions and facilitate air and maritime transport growth (passenger and freight) and improve Link between Mactan and Cebu Island - TRAFFIC MANAGEMENT: Comprehensive package of Traffic Management and road safety measures including 4E (Engineering, Education, Enactment and Enforcement), Intelligent Traffic System (ITS) and freight & logistics management

Livability Realize livable communities for everyone by providing a healthy and comfortable living environment with basic urban services and disaster-resistant infrastructure through environmentally sustainable practices , such as conservation of natural resources, utilization of untapped/renewable energy and recycling resources. Example Targets in 2050*: - Number of informal settlements in hazardous area: Zero - Water Supply: 24 hours - Sewage Treatment Population Ratio: 90% Return Period: 5-10 years - Park area / capita: more than 5m2 - Recycle rate of solid waste: more than 80% - Reduction of additional power generation capacity; 30%

- BASIC SERVICES: Provide comfortable living environments for all with 24 hours safe water supply, robust and sufficient drainage & sewage system and with smooth accessibility to public amenities (parks, coastal areas,etc.) - ENVIRONMENT: Realize environmentally sustainable community through utilization of untapped/ renewable energy (Energy Management), low-emission vehicles, recycling resources (Solid Waste Management), and recovering bio-diversity and preserving ecological sensitive areas - SAFETY: Improve resilience from natural disasters (flooding) and keep Peace & Order for safety and crime prevention

Metropolitan Management Establishment and reinforcement of the governance system and organizations for Metro Cebu through cooperation among the Province and 13 LGUs

- ORGANIZATION: Strengthening the mandate of the organization of Metro Cebu Planning and Development Body - PLANNING: Formulation of a Comprehensive Metropolitan Urban Development Master Plan and Action Plan - INFORMATION: Establishment of Integrated Metro Cebu Knowledge and Operations Center for the information dissemination, education, branding and marketing - MANAGEMENT: Management of programs and projects with guidelines for selection, evaluation and monitoring, and establishment of innovative financing and budgeting system, such as PPP

* targets not included in endorsement

MEGA CEBU

Learning from Best Practices The 13 Local Government Units (LGUs) of Metro Cebu have already started their efforts towards achieving the Mega Cebu Vision 2050. Some of the projects and policies are in waste management, safety, neighborhood participation, historic and heritage preservation and much more. These best practices are recognized for their excellence, and shared for other LGUs to learn from. CEBU CITY

CEBU

- Historic Preservation - Provision of Public Amenities - IT Parks (BPO/KPO) - Formalization of Informal Settlements - GIS Mapping - Sinulog Festival, Tartanilla Festival

PROVINCE

MANDAUE CITY

- Information & Knowledge Control Center - Slum Upgrade Programs - Manufacturing and Creative Industry - Mantawi Festival

Minglanil

LAPU LAPU CITY

- Tourism Master Plan - World Class Conventions and Meetings - Hosting of International Sports Events - Mactan Economic Processing Zone - Cebu Mactan International Airport - Kadaugan Sa Mactan Festival

NAGA San Fernando

TALISAY CITY

- Aqua City - Social Service Programs: Shelter, Women - Halad Inasal Festival

Cordova

CARCAR

- Cebuano Language Heritage Conservation - Development of Library Hub - “Green Card” Program on Waste Education - Marine Protection and Sanctuaries - Dinagat Bakasi Festival

MCDCB Envisions a MEGA CEBU Mr. Roberto Aboitiz, Co-Chair MCDCB

" Success is no accident. It is a planned journey to a destination of choice. And for us, Cebu, to get to that destination, we need to think big and plan strategically, work collaboratively, and adopt a disciplined approach in creating our future."

lla

DANAO CITY

DANAO

- Food Production (Cara Beef / Casajos) - Danasan Eco-Adventure Park - Karansa Festival

Compostela

Compostela

- Food Production (White Cheese / Queseo) - Q-Park - Community Coastal Cleaning - Queseo Festival

Liloan

Liloan

- Purok System of Governance (neighborhood level Waste segregation, road clean-up, etc. - Strict enforcement of CLUP - Rosquillos Festival - Lighthouse / Parola Festival

Consolacion

CEBU CITY

Consolacion

MANDAUE LAPULAPU

TALISAY

- “Dynamism in Education” Program Competition and Excellence in Education - Strict enforcement of CLUP - Full RA 9003 implementatio - Sarok Festival

Minglanilla

Cordova

- Eco-Tourism: White Caves - Sugat / Easter Celebration - Kabanhawan Festival

CITY of NAGA

- Industrial Hub of Cebu South - Material Recycle Facility (MRF) - Waste to Energy - Dagitab Festival

LUZON

Manila

San Fernando

- Cement Production

VISAYAS

Cebu

CARCAR CITY Davao

Visayas Cebu Province

MINDANAO

- Herigate City of Cebu - Food Production: Chicharon and Ampao - Kabkaban Festival

Sharing the CITY OF YOKOHAMA Experience

Mr. Shuhei Okuno, Manager of International Technical Cooperation Division, City of Yokohama

" The City of Yokohama encountered similar problems faced by Metro Cebu after the opening of its first international port in 1859. These challenges were overcome through the adoption of innovative urban development schemes and policy measures that were supported by their constituents. Today, Yokohama is an independent and international metropolitan city and we are here to share our experiences with Metro Cebu.”

PARTICIPATIVE PROCESS FOR M Vision Statement and Attributes

13 LGU Consultancy M

Cities Comparison Best Practices

First (Vision

SWOT Analysis with Stakeholders • Low Global Ranking (Image & • Business • Basic Competitiveness) •Strong Private Sector Infrastructure • Lack of Urban & Land Use Plan • Econ Zone & Parks • Educated, Skilled, Creative • Poverty (Slums & Squatters, Under• Investor Climate & English Speaking People employment, limited economic integration • Governance Structure (Trainable) • Poor Water Supply & Sanitation (Flooding, • Sub-Regional (MCDCB) •History & Cultural Heritage, Drainage, Wastewater) • Barangay Tourism • Poor Transport Infra • Poor Waste Mgmt • Peace • Central & Strategically • High Power Costs • Pollution Situated (Location) • Food Security Vision Metro Cebu • Emerging Best Practices • Government (System – • Strong Middle Class 2050 National/Local, Corruption, • Water Resources • Green Metropolis • Livable City Political Bickering, • Eco-Friendly & • Quality of Life Bureaucracy, Political Financially Sound • Vibrancy Dynasty) • Educated Citizens • Gateway Capital • Traffic Free • Economic Prosperity • Poverty Free • Inclusive • Economic/Finance • Metro Cebu Serving as Center of • Institutions (ADB, USAID, Sustainable Growth & Dev of South JICA East Asia • NGOs (RAFI)

• Manufacturing (Exports,

demand, capacity) • Education (tourism market, • Partnerships (Asian Coordination center, Sister gateway) Cities, Public-Private • Manpower Source • Model for (culture, (Graduates, Investors) • Transport Hub – Linkage permaculture center, good governance with international

T

• Climate Change (Water, Pollution, Typhoon) • Financial & Economic Issues • Political (Competition w/ international & Issues/Problems Domestic cities, urban •Environmental Issues infrastructure, uncontrolled •Social Issues growth, world economic meltdown • Legal (Clean Air Act) • Rapid Urbanization

Helpful

To achieve objectives

Internal Origin

O

W

Strengths

External Origin

S

Opportunities

S

O

Harmful

To achieve objectives

Steering Committee

W Weakness

T

Threats

City of Yokohama Development Experience

L o c

MEGA CEBU 2050

Next Phase ....

Meetings

Endorsement MCDCB Mar 20 Second WS (Validation) Consultancy Meeting

WS ning)

LGU Presentations on Development challenges

CONSULTANCY Meetings: - SUBCOM Meetings - ARENA 7 - Business Leaders - Civil Society Leaders 2050 Statistical Forecasts

MEGA CEBU Making W.A.V.E.S.

JICA Study Team:

In Collaboration with: City of Yokohama

In Collaboration with: Metro Cebu Development and Coordinating Board (MCDCB) MCDCB Research, Program and Organizational Development (MCDCB RPOD)

March 2013