62.442 mm
194.332 mm
MEDIA KIT2015 M A R K E T I N G
93.003 mm
&
L E A D
G E N E R A T I O N
S O L U T I O N S
15.522 mm
hospitality - Hospitality Magazine
> Trusted and established hospitality information source since 1967
> Only comprehensive portfolio including magazine, website and newsletter servicing the hospitality market
print Profile Since its inception in 1967, Hospitality Magazine has been and continues to be the industry bible. Its highly credible editorial environment is specifically designed to draw in and engage our audiences, allowing a perfect platform for clients to influence key decision makers.
DEMOGRAPHICS Average net distribution period ending sep’14 – 11,828
Subscribers by job
NSW
39%
department Head/ Chef
53%
VIC
33%
Proprietor/Owner/ Licensee
18%
QLD
11%
Purchasing/General Manager
13%
sA
7%
Restaurant/Catering Manager
6%
wA
6%
Production/Operations Management
2%
ACT / TAS / Nt / OS
4%
Other
8%
Cafes & restaurants
49%
Clubs & Casinos
6%
Accommodation with Dining
17%
Food / Bev Equipment mfrs / ws
9%
Pubs, Bars, Bistro
14%
Other:
5%
Industry breakdown
"Reaching over 69,920* hospitality industry professionals"
Online Profile Averaging over 86,900 page impressions per month, hospitalitymagazine.com.au is Australia’s leading hospitality industry website. Widely regarded as the community hub, users are engaged through our community features, news, product directory and social media presence.
Online Statistics > Over 23,500 subscribers receive our newsletter twice a week > Over 86,900 page impressions per month > Over 55,900 visits per month > Over 40,400 unique visitors per month Source: Google Analytics July – Sep 14 *2014/15 Readers Survey
hospitality - Hospitality Magazine
Features
Please send all editorial content to:
[email protected] | Features may change at editor’s discretion
FEBRUARY
March
April
May
june
JULY
• Refrigeration
• Tabletop trends
• Kitchen Equipment
• Bakery and Patisserie
• Cutlery and Crockery
• Catering
• Oils
• Breakfast
• Coffee and Tea
• Dishwashing
• Point of Sale/IT
• Asian
• Easter planning
• Reducing staff costs
• Restaurant Design
• Foodservice Australia Preview
• Pizza
• Dairy
• Wine lists
• Food-to-go
• Reducing Kitchen Costs
Booking: wed 13 may Material: fri 22 may EDITORIAL: mon 25 may
Booking: fri 19 jun Material: fri 03 jul EDITORIAL: fri 03 jul
• Education and Training
Booking: mon 08 dec Material: tue 06 jan EDITORIAL: fri 09 jan
Booking: wed 04 feb Material: fri 13 feb EDITORIAL: mon 16 feb
Booking: wed 04 mar Material: fri 13 mar EDITORIAL: mon 16 mar
Booking: fri 03 apr Material: mon 13 apr EDITORIAL: fri 17 apr
August
SEPTEMBER
OCTOBER
NOVEMBER / DECEMBER
• Cocktails
• Seafood
• Cooking Equipment
• Tabletop Design Trends
• Desserts
• Glassware
• Festive Season Planning
• Deep Frying
• Choosing the right site for your business
• Social Media
• Retaining Staff
• Italian
Booking: wed 23 jul Material: fri 01 aug EDITORIAL: mon 04 aug
Booking: wed 19 aug Material: fri 28 aug EDITORIAL: mon 31 aug
Booking: wed 23 sep Material: fri 02 oct EDITORIAL: mon 05 oct
Booking: wed 28 oct Material: fri 06 nov EDITORIAL: mon 09 nov
• Beer and cider
hospitality - Hospitality Magazine
print Rates & Specs All rates exclude GST
ad space – standard
1X
3X
6X
12X
TRIM AREA
DPS
$11,950
$11,210
$10,520
$9,800
297x470mm + 5mm Bleed (Type Area: 285x440mm)
Full page
$6,830
$6,570
$6,290
$5,850
297x235mm + 5mm Bleed (Type Area: 285x200mm)
Junior page
$4,460
$4,260
$3,890
$3,730
165x135mm
1/2 page Vertical & Horizontal
$4,450
$4,250
$4,063
$3,710
V: 275x97mm H: 122x200mm
1/3 page Vertical & Horizontal
$3,060
$2,900
$2,720
$2,470
V: 275x60mm H: 78x200mm
1/4 page Vertical, Square & Horizontal
$2,540
$2,380
$2,250
$2,090
V: 275x50mm H: 60x200mm S: 122x97mm
Insert
POA
-
-
-
ad space – premium
1X
3X
6X
12X
TRIM AREA
Inside Front Cover DPS
$13,300
-
-
-
297x470mm + 5mm Bleed (Type Area: 285x440mm)
Outside Back Cover
$7,900
-
-
-
297x235mm + 5mm Bleed (Type Area: 285x200mm)
Centre Page Spread DPS
$12,015
-
-
-
297x470mm + 5mm Bleed (Type Area: 285x440mm)
Half Page Wrap–Around*
$9,450
-
-
-
H:150x235mm + 5mm Bleed X4
False Front Cover (Includes inside front)*
$12,600
-
-
-
297x235mm + 5mm Bleed X2
Half Vertical Flap*
$9,450
-
-
-
297 x 117mm X2
-
-
-
Set: 100 words + image or V: 98x90mm H: 50 X 200mm
* editorial & production guides apply contact production for details
Product Showcase
$810
hospitality - HOSPITALITYMAGAZINE.COM.AU
Online Advertising and Lead Generation
website display //
online Specs Leader Board
[ 728 x 90 pixels | 39K MAX ]
MREC
[ 300 x 250 pixels | 39K MAX ] on website
All include 1/6th Share of voice
Add on options // Newsletter display // Additional MREC / Leader board on website // Website Section Sponsors // Company Profile // Product Showcase // Event Listings // EDM // Website logo Sponsorship // courses
hospitality - HOSPITALITYMAGAZINE.COM.AU
Online display advertising positions website// leaderboard
site supporters
mrec 01
mrec 02
CONTRACT TERMS
1 month
3 MONTH
6 MONTH
12 MONTH
Leaderboard
$1,000
$2,500
$4,500
$8,500
MREC 1
$1,000
$2,500
$4,500
$8,500
MREC 2
$900
$2,200
$4,000
$7,500
MREC 3
$800
$2,000
$3,500
$6,500
Terms and conditions Website allows up to 6 advertisers at a time. Each receiving equal share of voice for the duration of a campaign.
FEATURES // Targeted audience visiting the website daily // Over 86,900 page impressions per month // 4 0,400 unique visitors per month
mrec 03
hospitality - HOSPITALITYMAGAZINE.COM.AU
Online display advertising positions newsletter// leaderboard
mrec 01
CONTRACT TERMS
CASUAL
3 MONTH
6 MONTH
12 MONTH
LEADERBOARD
$750
$7,500
$12,000
$19,200
MREC 1
$750
$7,500
$12,000
$19,200
MREC 2
$700
$7,000
$10,800
$14,400
MREC 3
$650
$6,000
$9,600
$12,000
Terms and conditions Newsletter – For 1 send per week in the allocated time [i.e. 3, 6, 12 months]. Minimum of 12 sends for 3 month contract, minimum of 24 sends for 6 month contract and minimum of 48 sends for 12 month contract.
FEATURES mrec 02
mrec 03
// Provides up-to-date news and information to industry professionals // Over 23,500 subscribers receive the hospitality newsletter // Delivered twice a week
hospitality - HOSPITALITYMAGAZINE.COM.AU
WEBSKins Maximum Impact Run of Site 1 week 100% SOV Impressive CTR Approx. 3.5% Only 1 per month $1,800
hospitality - HOSPITALITYMAGAZINE.COM.AU
EDM - electronic direct mail
Your custom HTML sent directly to the inbox of 3,000 hospitality industry professionals. Only one EDM per week ensures your message cuts through. One send - $1,300
hospitality GO hospitality - HOSPITALITYMAGAZINE.COM.AU - gohospitality.com.au
Where do you get your purchasing decisions from?
Hospitality Industry Market Share
Online Presence
0.0200%
GoHospitality is Australia’s largest and most comprehensive online resource for hospitality professionals to assist them with purchasing decisions. monthly Packages//
0.0180% 0.0160% 0.0140% 0.0120% 0.0100% 0.0080% 0.0060% 0.0040%
TOTAL
0.0020% u .a
u m
om
.a
u .a w
od
w
se
w
rv
.fi
ice
ne
ne
fo
w
od
s.c
.co
m .co ub yh lit ta os
.fo
.h w
w
w
w
w
w
w
w
w
.h
w
os
w
pi
w
ta
.g
lit
pi
ym
os
ag
pi
az
ta
in
lit
e.
y.c
co
om
m
.a
.a
u
u
0.0000%
oh
GoHospitality is the destination site for every hospitality need - attracting more than 50,000 searchers per month from owners, directors, and decision makers actively researching, comparing and sourcing products, and keeping abreast of the latest industry news.
GoHospitality Advertiser Benefits
Industry
job function
Customised and highly targeted campaign: minimise audience wastage and maximise qualified reach to your desired audience across a variety of channels (Bulletins, newsletters, Q&A, Product Snapshots, whitepapers)
Accountable marketing spend:
See measurable results via monthly report of product leads (email, phone, website and articles & products views), branding campaigns, Performance review: Our experts review campaign analytics to provide you with recommendations to optimise visibility of your products/service.
Social media integration:
increase your online exposure through the latest in social sharing of reviews and ratings for your products and related content.
hospitality GO hospitality - HOSPITALITYMAGAZINE.COM.AU - gohospitality.com.au
RATE CARD
PACKAGES
GoHospitality Company Listing
AUD$750 AUD$500 monthly Packages//
GoHospitality Homepage Featured Product Range
Advanced
Leader
Display Ads / Section Sponsorship
6
9
1
2
News uploads
AUD$2500
PDF uploads
GoHospitality Product Category Sponsor – Silver
AUD$1500
Video uploads
GoHospitality Product Range
AUD$750
Social media links
GoHospitality Product Section Sponsor – Gold
AUD$500
Q&A
GoHospitality Product Section Sponsor – Silver
AUD$250
Monthly automated report
AUD$1000
GoHospitality Product Sub-Category Sponsor –Silver
AUD$750
Intermediate
Company listing
GoHospitality Product Category Sponsor – Gold
GoHospitality Product Sub-Category Sponsor – Gold
Entry
Display ads (on company/showcase/news pages)
GoHospitality Display Category Sponsor
AUD$3000
Category
GoHospitality Display Company Pages
AUD$1000
Section Sponsorship
1
3
5
10
GoHospitality Display Section Sponsor
AUD$1500
Product ranges*
3
6
9
12
GoHospitality ROS Leaderboard
AUD$0.02
Newsletter sponsored product
2
2
4
6
GoHospitality ROS Wide Sky
AUD$0.02
3rd party email blast (3,000)
Hospitality Newsletter Sponsored Product
AUD$500.00
1
RATE (12 months) exc.GST
$3,000
$5,800
$8,000
$12,000
VALUE
$4,500
$7,750
$14,500
$20,000
hospitality GO hospitality - HOSPITALITYMAGAZINE.COM.AU - gohospitality.com.au
Category Sponsorship 1. Y our logo and Product showcase displayed prominently on the cateogry front page.
monthly Packages//
2. Be seen as one of four product leaders in your relevant category
3. Increase exposure for your product range
Section Sponsorship 1. Y our logo and Product showcase featured as one of four companies in the relevant section 2.Increased targeted and qualified exposure in the relevant market
hospitality GO hospitality - HOSPITALITYMAGAZINE.COM.AU - gohospitality.com.au
monthly Packages//
Dedicated page for your key products Displays up to 4 photos Drive buyers to enquire to you Highlights your unique selling points Displays PDFs Displays Videos News/PR section for product and company news
hospitality GO hospitality - HOSPITALITYMAGAZINE.COM.AU - gohospitality.com.au
monthly Packages//
display advertising and Section Sponsorship 3 x banners visible in highly targeted category or sections that will improve the company branding
Display advertising Leaderboard - 728 x 90 pixels WideSkyscraper - 160 x 600 pixels Banner - 468 x 60 pixels
CONTACTS
62.442 mm
194.332 mm
contacts For more information or to book your advertising campaign contact: NATIONAL ADVERTISING & ONLINE MANAGER
EDITOR
MARKETING MANAGER
Rhonnie Merry
Danielle Bowling
Dale Henry
Tel: 61 2 8484 0642
Tel: 61 2 8484 0667
Tel: 61 2 8484 0686
Fax: 61 2 8484 0915
e:
[email protected]
e:
[email protected]
Mobile: 0417 617 077 e:
[email protected]
PRODUCTION CO-ORDINATOR
PUBLISHER
Mary Copland
Martin Sinclair
Tel: 61 2 8484 0737
Tel: 61 2 8484 0607
e:
[email protected]
e:
[email protected]
93.003 mm
15.522 mm