62.442 mm

194.332 mm

MEDIA KIT2015 M A R K E T I N G

93.003 mm

&

L E A D

G E N E R A T I O N

S O L U T I O N S

15.522 mm

hospitality - Hospitality Magazine

> Trusted and established hospitality information source since 1967

> Only comprehensive portfolio including magazine, website and newsletter servicing the hospitality market

print Profile Since its inception in 1967, Hospitality Magazine has been and continues to be the industry bible. Its highly credible editorial environment is specifically designed to draw in and engage our audiences, allowing a perfect platform for clients to influence key decision makers.

DEMOGRAPHICS Average net distribution period ending sep’14 – 11,828

Subscribers by job

NSW

39%

department Head/ Chef

53%

VIC

33%

Proprietor/Owner/ Licensee

18%

QLD

11%

Purchasing/General Manager

13%

sA

7%

Restaurant/Catering Manager

6%

wA

6%

Production/Operations Management

2%

ACT / TAS / Nt / OS

4%

Other

8%

Cafes & restaurants

49%

Clubs & Casinos

6%

Accommodation with Dining

17%

Food / Bev Equipment mfrs / ws

9%

Pubs, Bars, Bistro

14%

Other:

5%

Industry breakdown

"Reaching over 69,920* hospitality industry professionals"

Online Profile Averaging over 86,900 page impressions per month, hospitalitymagazine.com.au is Australia’s leading hospitality industry website. Widely regarded as the community hub, users are engaged through our community features, news, product directory and social media presence.

Online Statistics > Over 23,500 subscribers receive our newsletter twice a week > Over 86,900 page impressions per month > Over 55,900 visits per month > Over 40,400 unique visitors per month Source: Google Analytics July – Sep 14 *2014/15 Readers Survey

hospitality - Hospitality Magazine

Features

Please send all editorial content to: [email protected] | Features may change at editor’s discretion

FEBRUARY

March

April

May

june

JULY

• Refrigeration

• Tabletop trends

• Kitchen Equipment

• Bakery and Patisserie

• Cutlery and Crockery

• Catering

• Oils

• Breakfast

• Coffee and Tea

• Dishwashing

• Point of Sale/IT

• Asian

• Easter planning

• Reducing staff costs

• Restaurant Design

• Foodservice Australia Preview

• Pizza

• Dairy

• Wine lists

• Food-to-go

• Reducing Kitchen Costs

Booking: wed 13 may Material: fri 22 may EDITORIAL: mon 25 may

Booking: fri 19 jun Material: fri 03 jul EDITORIAL: fri 03 jul

• Education and Training

Booking: mon 08 dec Material: tue 06 jan EDITORIAL: fri 09 jan

Booking: wed 04 feb Material: fri 13 feb EDITORIAL: mon 16 feb

Booking: wed 04 mar Material: fri 13 mar EDITORIAL: mon 16 mar

Booking: fri 03 apr Material: mon 13 apr EDITORIAL: fri 17 apr

August

SEPTEMBER

OCTOBER

NOVEMBER / DECEMBER

• Cocktails

• Seafood

• Cooking Equipment

• Tabletop Design Trends

• Desserts

• Glassware

• Festive Season Planning

• Deep Frying

• Choosing the right site for your business

• Social Media

• Retaining Staff

• Italian

Booking: wed 23 jul Material: fri 01 aug EDITORIAL: mon 04 aug

Booking: wed 19 aug Material: fri 28 aug EDITORIAL: mon 31 aug

Booking: wed 23 sep Material: fri 02 oct EDITORIAL: mon 05 oct

Booking: wed 28 oct Material: fri 06 nov EDITORIAL: mon 09 nov

• Beer and cider

hospitality - Hospitality Magazine

print Rates & Specs All rates exclude GST

ad space – standard

1X

3X

6X

12X

TRIM AREA

DPS

$11,950

$11,210

$10,520

$9,800

297x470mm + 5mm Bleed (Type Area: 285x440mm)

Full page

$6,830

$6,570

$6,290

$5,850

297x235mm + 5mm Bleed (Type Area: 285x200mm)

Junior page

$4,460

$4,260

$3,890

$3,730

165x135mm

1/2 page Vertical & Horizontal

$4,450

$4,250

$4,063

$3,710

V: 275x97mm H: 122x200mm

1/3 page Vertical & Horizontal

$3,060

$2,900

$2,720

$2,470

V: 275x60mm H: 78x200mm

1/4 page Vertical, Square & Horizontal

$2,540

$2,380

$2,250

$2,090

V: 275x50mm H: 60x200mm S: 122x97mm

Insert

POA

-

-

-

ad space – premium

1X

3X

6X

12X

TRIM AREA

Inside Front Cover DPS

$13,300

-

-

-

297x470mm + 5mm Bleed (Type Area: 285x440mm)

Outside Back Cover

$7,900

-

-

-

297x235mm + 5mm Bleed (Type Area: 285x200mm)

Centre Page Spread DPS

$12,015

-

-

-

297x470mm + 5mm Bleed (Type Area: 285x440mm)

Half Page Wrap–Around*

$9,450

-

-

-

H:150x235mm + 5mm Bleed X4

False Front Cover (Includes inside front)*

$12,600

-

-

-

297x235mm + 5mm Bleed X2

Half Vertical Flap*

$9,450

-

-

-

297 x 117mm X2

-

-

-

Set: 100 words + image or V: 98x90mm H: 50 X 200mm

* editorial & production guides apply contact production for details

Product Showcase

$810

hospitality - HOSPITALITYMAGAZINE.COM.AU

Online Advertising and Lead Generation

website display //

online Specs Leader Board

[ 728 x 90 pixels | 39K MAX ]

MREC

[ 300 x 250 pixels | 39K MAX ] on website

All include 1/6th Share of voice

Add on options // Newsletter display // Additional MREC / Leader board on website // Website Section Sponsors // Company Profile // Product Showcase // Event Listings // EDM // Website logo Sponsorship // courses

hospitality - HOSPITALITYMAGAZINE.COM.AU

Online display advertising positions website// leaderboard

site supporters

mrec 01

mrec 02

CONTRACT TERMS

1 month

3 MONTH

6 MONTH

12 MONTH

Leaderboard

$1,000

$2,500

$4,500

$8,500

MREC 1

$1,000

$2,500

$4,500

$8,500

MREC 2

$900

$2,200

$4,000

$7,500

MREC 3

$800

$2,000

$3,500

$6,500

Terms and conditions Website allows up to 6 advertisers at a time. Each receiving equal share of voice for the duration of a campaign.

FEATURES // Targeted audience visiting the website daily // Over 86,900 page impressions per month // 4  0,400 unique visitors per month

mrec 03

hospitality - HOSPITALITYMAGAZINE.COM.AU

Online display advertising positions newsletter// leaderboard

mrec 01

CONTRACT TERMS

CASUAL

3 MONTH

6 MONTH

12 MONTH

LEADERBOARD

$750

$7,500

$12,000

$19,200

MREC 1

$750

$7,500

$12,000

$19,200

MREC 2

$700

$7,000

$10,800

$14,400

MREC 3

$650

$6,000

$9,600

$12,000

Terms and conditions Newsletter – For 1 send per week in the allocated time [i.e. 3, 6, 12 months]. Minimum of 12 sends for 3 month contract, minimum of 24 sends for 6 month contract and minimum of 48 sends for 12 month contract.

FEATURES mrec 02

mrec 03

// Provides up-to-date news and information to industry professionals // Over 23,500 subscribers receive the hospitality newsletter // Delivered twice a week

hospitality - HOSPITALITYMAGAZINE.COM.AU

WEBSKins Maximum Impact Run of Site 1 week 100% SOV Impressive CTR Approx. 3.5% Only 1 per month $1,800

hospitality - HOSPITALITYMAGAZINE.COM.AU

EDM - electronic direct mail

Your custom HTML sent directly to the inbox of 3,000 hospitality industry professionals. Only one EDM per week ensures your message cuts through. One send - $1,300

hospitality GO hospitality - HOSPITALITYMAGAZINE.COM.AU - gohospitality.com.au

Where do you get your purchasing decisions from?

Hospitality  Industry  Market  Share  

Online Presence

0.0200%  

GoHospitality is Australia’s largest and most comprehensive online resource for hospitality professionals to assist them with purchasing decisions. monthly Packages//

0.0180%   0.0160%   0.0140%   0.0120%   0.0100%   0.0080%   0.0060%   0.0040%  

TOTAL  

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GoHospitality is the destination site for every hospitality need - attracting more than 50,000 searchers per month from owners, directors, and decision makers actively researching, comparing and sourcing products, and keeping abreast of the latest industry news.

GoHospitality Advertiser Benefits

Industry

job function

Customised and highly targeted campaign: minimise audience wastage and maximise qualified reach to your desired audience across a variety of channels (Bulletins, newsletters, Q&A, Product Snapshots, whitepapers)

Accountable marketing spend:

See measurable results via monthly report of product leads (email, phone, website and articles & products views), branding campaigns, Performance review: Our experts review campaign analytics to provide you with recommendations to optimise visibility of your products/service.

Social media integration:

increase your online exposure through the latest in social sharing of reviews and ratings for your products and related content.

 

 

hospitality GO hospitality - HOSPITALITYMAGAZINE.COM.AU - gohospitality.com.au

RATE CARD

PACKAGES

GoHospitality Company Listing

AUD$750 AUD$500 monthly Packages//

GoHospitality Homepage Featured Product Range

Advanced

Leader

Display Ads / Section Sponsorship

6

9

1

2

News uploads

AUD$2500

PDF uploads

GoHospitality Product Category Sponsor – Silver

AUD$1500

Video uploads

GoHospitality Product Range

AUD$750

Social media links

GoHospitality Product Section Sponsor – Gold

AUD$500

Q&A

GoHospitality Product Section Sponsor – Silver

AUD$250

Monthly automated report

AUD$1000

GoHospitality Product Sub-Category Sponsor –Silver

AUD$750

Intermediate

Company listing

GoHospitality Product Category Sponsor – Gold

GoHospitality Product Sub-Category Sponsor – Gold

Entry

Display ads (on company/showcase/news pages)

GoHospitality Display Category Sponsor

AUD$3000

Category

GoHospitality Display Company Pages

AUD$1000

Section Sponsorship

1

3

5

10

GoHospitality Display Section Sponsor

AUD$1500

Product ranges*

3

6

9

12

GoHospitality ROS Leaderboard

AUD$0.02

Newsletter sponsored product

2

2

4

6

GoHospitality ROS Wide Sky

AUD$0.02

3rd party email blast (3,000)

Hospitality Newsletter Sponsored Product

AUD$500.00

1

RATE (12 months) exc.GST

$3,000

$5,800

$8,000

$12,000

VALUE

$4,500

$7,750

$14,500

$20,000

hospitality GO hospitality - HOSPITALITYMAGAZINE.COM.AU - gohospitality.com.au

Category Sponsorship 1. Y  our logo and Product showcase displayed prominently on the cateogry front page.

monthly Packages//

2. Be seen as one of four product leaders in your relevant category

3. Increase exposure for your product range

Section Sponsorship 1. Y  our logo and Product showcase featured as one of four companies in the relevant section 2.Increased targeted and qualified exposure in the relevant market

hospitality GO hospitality - HOSPITALITYMAGAZINE.COM.AU - gohospitality.com.au

monthly Packages//

Dedicated page for your key products Displays up to 4 photos Drive buyers to enquire to you Highlights your unique selling points Displays PDFs Displays Videos News/PR section for product and company news

hospitality GO hospitality - HOSPITALITYMAGAZINE.COM.AU - gohospitality.com.au

monthly Packages//

display advertising and Section Sponsorship 3 x banners visible in highly targeted category or sections that will improve the company branding

Display advertising Leaderboard - 728 x 90 pixels WideSkyscraper - 160 x 600 pixels Banner - 468 x 60 pixels

CONTACTS

62.442 mm

194.332 mm

contacts For more information or to book your advertising campaign contact: NATIONAL ADVERTISING & ONLINE MANAGER

EDITOR

MARKETING MANAGER

Rhonnie Merry

Danielle Bowling

Dale Henry

Tel: 61 2 8484 0642

Tel: 61 2 8484 0667

Tel: 61 2 8484 0686

Fax: 61 2 8484 0915

e: [email protected]

e: [email protected]

Mobile: 0417 617 077 e: [email protected]

PRODUCTION CO-ORDINATOR

PUBLISHER

Mary Copland

Martin Sinclair

Tel: 61 2 8484 0737

Tel: 61 2 8484 0607

e: [email protected]

e: [email protected]

93.003 mm

15.522 mm