Media Kit March 2015
WWW.THENEWDAILY.COM.AU
A complete online news service across all digital platforms The New Daily delivers the day’s most relevant news – national, state, world, finance, sport, entertainment, lifestyle, weather – in text, pictures, audio and video. Written and edited by media professionals, it provides objective coverage of each day’s biggest stories, supported by the news resources of the ABC and AAP.
Total Sessions Desktop
Source - Google Analytics (March 2015)
532,680
Mobile
349,134
Tablet
202,379
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The New Daily app
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Stay connected 8,184 - likes
7,943 - followers
916 - followers
FACEBOOK
TWITTER
INSTAGRAM
We share our most fun, informative and helpful
Real-time updates on what you need to know now.
Your go-to source for accessible and beautiful
stories with our younger readers in a relaxed and
lifestyle, food and fashion inspiration.
relatable forum.
Source – Facebook / Twitter / Instagram (March 2015)
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WWW.THENEWDAILY.COM.AU
A new day for news The New Daily is an exciting new digital news site that is free and accessible to all.
It is backed by Industry Superannuation Funds and marketed to the broad range of Australians who are members of these funds. But it is not confined to these people. Anyone can read The New Daily, and everyone can subscribe to it for free.
The New Daily provides informative content and delivers it without bias.
The New Daily provides informative content and delivers it without bias: the stories reflect the facts and the headlines reflect the stories. The New Daily’s journalists and editors have an editorial charter that requires them to work ethically and report fairly, accurately and objectively.
Because of its large and diverse audience, The New Daily is pitched at the mid-market, aiming to be intelligent but not out of touch, well-written but not literary. It takes issues seriously but also knows how to have a laugh. It seeks to inform and explain, offering readers a better understanding of the news and how it affects them.
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WWW.THENEWDAILY.COM.AU
Look and Feel HOME Latest News, Latest Sport, Latest Money, Latest Entertainment, Latest Life
NEWS State, National, World, People, Good News
SPORT AFL, Athletics, Basketball, Boxing, Cricket, Cycling, Football, Golf, Livewire, MMA, Motorsport, Netball, Racing, Rugby League, Sport Focus, Tennis, Union, Other Sports
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Look and Feel MONEY Finance News, Property, Retirement, Small Business, Superannuation, Work, Your Budget
ENTERTAINMENT Arts, Books, Celebrity, Movies, Music, Stage, Style, TV
LIFE Eat & Drink, Home, Horoscopes, Motoring, Relationships, Tech, Travel, Wellbeing
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Look and Feel NEWS
SPORT
MONEY
In the News section, you will find stories about the events
The New Daily’s Sport section features the latest news and
The Money section covers major financial news stories and
which all of Australia is talking about. Being national in
scores from Australia’s sporting staples – AFL, NRL, cricket,
offers up-to-the-minute personal finance advice on
scope, The New Daily roves the country looking for stories
football and rugby – plus all the major happenings from
budgeting, work, small business, superannuation, retirement
about triumph and loss, about hardship and success, and
around the globe. With quality opinion and analysis from a
and property. In a crowded digital marketplace, we put the
about the people who make Australia tick. Whether it’s the
vast array of sporting experts, we offer a broad range of
reader at the centre of everything we do. Our goal is to
latest parliamentary scandal, a sharp piece of analysis about
intelligent and articulate voices on one of Australia’s great
provide our readers with fresh, accessible and user-friendly
the economy or a feature article on a rising social trend, the
obsessions.
content that helps them make informed decisions when it
News section has its finger on the pulse.
comes to managing their finances.
ENTERTAINMENT
LIFE
The Entertainment section is a diverse category, covering the
The New Daily’s Life section is a hip guide to living well now.
best of celebrity news, movies, TV, music, style, stage, arts
From delicious recipes to deluxe travel destinations, inspiring
and games. As well as up-to-the-minute breaking news,
true stories to must-have bargains, it’s an intelligent,
Entertainment will also have galleries, reviews and in-depth
engaging look at the world around us. Encompassing travel,
interviews and features across all its sub-sections. We
eating and drinking, wellbeing, relationships, shopping,
provide our readers with a one-stop shop for everything to
technology, home design, motoring and horoscopes, the Life
do with enjoying life. A celebrity section strong on humour
section will be packed with savvy ideas from Australia’s best
and informing its audience, high-quality criticism and
writers.
reviews across all the arts, and a standout fashion section.
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Our unique features In addition to our news and features, The New Daily has The Advisor, a unique, across-site function that explains, advises and adds context to stories.
The New Daily unashamedly celebrates Good News, giving uplifting and life- affirming stories their own mini-vertical.
It features a stable of provocative writers across a wide range of subjects.
Our relationship with the ABC means our coverage draws on the news gathering resources of national broadcaster, and covers all sections of the site: news, sport, business and weather.
And it is fun: there’s a new crossword, Sudoku and trivia quiz every day.
Get more insight on stories When you see this owl icon
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Wake up to The New Daily Each day we send a carefully crafted newsletter to our large and growing database of subscribers.
Every morning before dawn, the EDM is received by more than 35,000 people who wake up to a mix of the latest news, highquality feature writing, provocative analysis and the most current sports reporting.
The daily newsletter is also the place we put our advisor content, which is unique to The New Daily. We strive to write and publish stories that not only inform and entertain our readers, but also to help subscribers understand the world around them. We call it 'news you can use’ and it’s what sets us apart from our competitors.
DAILY SUBSCRIBERS
204,000 Source – Silverpop, March 2015
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Audience Profile The New Daily targets a wide range of Australians who are eager consumers of online news. PAGEVIEWS
1,708,709 • • • • •
66% of our Readers are men
• • • • •
34% of our Readers are women
Majority are 40 yrs + 72% live in Capital Cities (VIC, NSW, QLD) More than half (53%) are working full-time High disposable income
SESSIONS
1,084,193
USERS
540,511
They are both youthful (21%) and middle aged (46%) 78% live in Capital Cities (VIC, NSW, QLD) They are employed on a full time (46%) and part-time (24%) basis Predominate life stages include young & older families and couples
Source - Google Analytics, March 2015 | Nielsen, November 2013 – October 2014
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NT
1% QLD
WA
13%
8%
27%
NSW
4% VIC 36% ACT
SA
9%
TAS Source - Google Analytics | Nielsen, November 2013 – October 2014
2% 12
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The Team The New Daily has an experienced editorial and business team.
The New Daily Editorial Director is Bruce Guthrie, one of Australia’s best-credentialed editors. Bruce’s previous roles include Editor of The Sunday Age, The Age, The Herald Sun, Who Weekly and The Weekend Australian Magazine. He launched theage.com.au in 1996 and relaunched the heraldsun.com.au in 2007.
The publishing team also includes prominent publishers Eric Beecher, whose successes include Business Spectator and Crikey, and Paul Hamra, co-founder of Adelaide’s independent InDaily.
Bruce Guthrie
Eric Beecher
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Rate Card DISPLAY ADVERTISING
CPM
EDM
AD UNITS
RATE
MEDIUM RECTANGLE
$40.00
Daily Sponsorship
Banner x 2
$1,450.00
HALF PAGE
$40.00
Weekly Sponsorship
Banner x 2
$5,800.00
LEADERBOARD
$30.00
Monthly Sponsorship
Banner x 2
$19,900.00
PRE ROLL (USER INITIATED)
$60.00
SOLUS EDM
BUYOUTS
CPM
HOMEPAGE MREC, LEADERBOARDS
$155.00
NEWS MREC, LEADERBOARDS
$155.00
SECTION MREC, LEADERBOARDS
$150.00
MOBILE SITE/APP
CPM
TOP BANNER
$50.00
MREC
$60.00
$300.00
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Digital Advertising Specifications The New Daily offers standard display ads, bespoke custom ad solutions and rich media. If you’re interested in running any rich media ads, please contact your campaign manager to discuss your specific creative requirement.
WEBSITE BANNER ADS Leaderboard (LB)
728 x 90
50KB
Medium Rectangle (MREC)
300 x 250
50KB
Half Page (HP)
300 x 600
50KB
Standard display ads (Flash/GIF/JPG) and non-rich media 3rd party served creative.
MOBILE BANNER ADS Mobile Banner
300 x 50
50KB
Medium Rectangle
300 x 250
50KB Max file size
AD CREATIVE SUBMISSIONS –
[email protected] The deadline for delivery of artwork is COB every Thursday. This will ensure the ads appear on The New Daily the following Monday.
Standard display ads (PNG/GIF/JPG).
E-NEWSLETTER Leaderboard
600 x 100
50KB
Standard display ads (PNG/GIF/JPG). Please note: Outlook 2007 does not support animated gifs and will not show the animation. Only the first frame will be rendered.
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Digital Advertising Specifications AD DEADLINES Standard Creatives (3 working days) Site-served image/Flash, non-rich media 3rd party redirects. Complex Creatives (10 working days) 3rd party rich media expanding/polite redirects.
FILE GUIDELINES • All files must be supplied as JPG, static/animated GIF or SWF. If supplying a Flash (SWF) ad, a fallback GIF or JPG must also be supplied. • All files to be under 50kb. • Flash creatives must contain a clickTag to which The New Daily will assign your click-through URL. • For more information on how to add a clickTAG to your Flash creative, go to www.flashclicktag.com. • Flash creatives must be saved in Flash v9 or earlier using Action Script 2 (AS3 is not accepted for site-served Flash creatives). The maximum allowable
3RD PARTY AD SERVING GUIDELINES AND CREATIVE ACCEPTANCE POLICIES All 3rd party redirects must be live when submitted, to enable thorough testing before creatives go live. All 3rd party ad-serving charges are the responsibility of the advertiser or agency. The New Daily reserves the right to remove an ad that is deemed unsuitable. We reserve the right to remove any ad that does not meet our specifications, contravenes any of these guidelines or adversely affects the rendering of our site, other ad placements or user experience. The setting of 3rd or 4th party cookies on The New Daily sites for re-targeting or any other user tracking purposes is not permitted without prior approval from The New Daily. Creatives featuring unauthorised connections to external servers for the purposes of user tracking will be removed from rotation.
frame rate is 21 frames per second. Creatives that require connections to multiple Flash files should be served through an approved 3rd party ad server such as Double Click, Atlas or Media Mind. Creatives should observe the following web guidelines: http://www.w3.org/TR/2008/REC-WCAG20-20081211/#seizure
ADVERTISING TERMS AND CONDITIONS Cancellation of any advertisement or campaign must be received in writing no later than 21 days prior to the commencement of a campaign in order to receive a 100% refund. Any cancellations made after this time will be subject to a minimum cancellation fee of 100% of the total cost of the entire campaign.
•
•
Campaigns cancelled at the request of the Advertiser after the campaign has commenced or integrated production work has begun will not be entitled to a refund of any unused portion of the campaign.
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Smart. Lively. Informative. Free.
Thank you We appreciate you taking the time to consider this media kit. Please do not hesitate to contact us with any questions. We look forward to hearing from you soon.
Smart. Lively. Informative. Free. PARTNERSHIPS (INTEGRATED SOLUTIONS)
STEVE MURRAY | COMMERCIAL DIRECTOR P (03) 9037 7900 | 0412 897 277 E
[email protected]