Media Kit March 2015

WWW.THENEWDAILY.COM.AU

A complete online news service across all digital platforms The New Daily delivers the day’s most relevant news – national, state, world, finance, sport, entertainment, lifestyle, weather – in text, pictures, audio and video. Written and edited by media professionals, it provides objective coverage of each day’s biggest stories, supported by the news resources of the ABC and AAP.

Total Sessions Desktop

Source - Google Analytics (March 2015)

532,680

Mobile

349,134

Tablet

202,379

2

WWW.THENEWDAILY.COM.AU

The New Daily app

3

WWW.THENEWDAILY.COM.AU

Stay connected 8,184 - likes

7,943 - followers

916 - followers

FACEBOOK

TWITTER

INSTAGRAM

We share our most fun, informative and helpful

Real-time updates on what you need to know now.

Your go-to source for accessible and beautiful

stories with our younger readers in a relaxed and

lifestyle, food and fashion inspiration.

relatable forum.

Source – Facebook / Twitter / Instagram (March 2015)

4

WWW.THENEWDAILY.COM.AU

A new day for news The New Daily is an exciting new digital news site that is free and accessible to all.

It is backed by Industry Superannuation Funds and marketed to the broad range of Australians who are members of these funds. But it is not confined to these people. Anyone can read The New Daily, and everyone can subscribe to it for free.

The New Daily provides informative content and delivers it without bias.

The New Daily provides informative content and delivers it without bias: the stories reflect the facts and the headlines reflect the stories. The New Daily’s journalists and editors have an editorial charter that requires them to work ethically and report fairly, accurately and objectively.

Because of its large and diverse audience, The New Daily is pitched at the mid-market, aiming to be intelligent but not out of touch, well-written but not literary. It takes issues seriously but also knows how to have a laugh. It seeks to inform and explain, offering readers a better understanding of the news and how it affects them.

5

WWW.THENEWDAILY.COM.AU

Look and Feel HOME Latest News, Latest Sport, Latest Money, Latest Entertainment, Latest Life

NEWS State, National, World, People, Good News

SPORT AFL, Athletics, Basketball, Boxing, Cricket, Cycling, Football, Golf, Livewire, MMA, Motorsport, Netball, Racing, Rugby League, Sport Focus, Tennis, Union, Other Sports

6

WWW.THENEWDAILY.COM.AU

Look and Feel MONEY Finance News, Property, Retirement, Small Business, Superannuation, Work, Your Budget

ENTERTAINMENT Arts, Books, Celebrity, Movies, Music, Stage, Style, TV

LIFE Eat & Drink, Home, Horoscopes, Motoring, Relationships, Tech, Travel, Wellbeing

7

WWW.THENEWDAILY.COM.AU

Look and Feel NEWS

SPORT

MONEY

In the News section, you will find stories about the events

The New Daily’s Sport section features the latest news and

The Money section covers major financial news stories and

which all of Australia is talking about. Being national in

scores from Australia’s sporting staples – AFL, NRL, cricket,

offers up-to-the-minute personal finance advice on

scope, The New Daily roves the country looking for stories

football and rugby – plus all the major happenings from

budgeting, work, small business, superannuation, retirement

about triumph and loss, about hardship and success, and

around the globe. With quality opinion and analysis from a

and property. In a crowded digital marketplace, we put the

about the people who make Australia tick. Whether it’s the

vast array of sporting experts, we offer a broad range of

reader at the centre of everything we do. Our goal is to

latest parliamentary scandal, a sharp piece of analysis about

intelligent and articulate voices on one of Australia’s great

provide our readers with fresh, accessible and user-friendly

the economy or a feature article on a rising social trend, the

obsessions.

content that helps them make informed decisions when it

News section has its finger on the pulse.

comes to managing their finances.

ENTERTAINMENT

LIFE

The Entertainment section is a diverse category, covering the

The New Daily’s Life section is a hip guide to living well now.

best of celebrity news, movies, TV, music, style, stage, arts

From delicious recipes to deluxe travel destinations, inspiring

and games. As well as up-to-the-minute breaking news,

true stories to must-have bargains, it’s an intelligent,

Entertainment will also have galleries, reviews and in-depth

engaging look at the world around us. Encompassing travel,

interviews and features across all its sub-sections. We

eating and drinking, wellbeing, relationships, shopping,

provide our readers with a one-stop shop for everything to

technology, home design, motoring and horoscopes, the Life

do with enjoying life. A celebrity section strong on humour

section will be packed with savvy ideas from Australia’s best

and informing its audience, high-quality criticism and

writers.

reviews across all the arts, and a standout fashion section.

8

WWW.THENEWDAILY.COM.AU

Our unique features In addition to our news and features, The New Daily has The Advisor, a unique, across-site function that explains, advises and adds context to stories.

The New Daily unashamedly celebrates Good News, giving uplifting and life- affirming stories their own mini-vertical.

It features a stable of provocative writers across a wide range of subjects.

Our relationship with the ABC means our coverage draws on the news gathering resources of national broadcaster, and covers all sections of the site: news, sport, business and weather.

And it is fun: there’s a new crossword, Sudoku and trivia quiz every day.

Get more insight on stories When you see this owl icon  

9

WWW.THENEWDAILY.COM.AU

Wake up to The New Daily Each day we send a carefully crafted newsletter to our large and growing database of subscribers. 

Every morning before dawn, the EDM is received by more than 35,000 people who wake up to a mix of the latest news, highquality feature writing, provocative analysis and the most current sports reporting. 

The daily newsletter is also the place we put our advisor content, which is unique to The New Daily. We strive to write and publish stories that not only inform and entertain our readers, but also to help subscribers understand the world around them. We call it 'news you can use’ and it’s what sets us apart from our competitors.

DAILY SUBSCRIBERS

204,000 Source – Silverpop, March 2015

10

WWW.THENEWDAILY.COM.AU

Audience Profile The New Daily targets a wide range of Australians who are eager consumers of online news. PAGEVIEWS

1,708,709 •  •  •  •  • 

66% of our Readers are men

•  •  •  •  • 

34% of our Readers are women

Majority are 40 yrs + 72% live in Capital Cities (VIC, NSW, QLD) More than half (53%) are working full-time High disposable income

SESSIONS

1,084,193

USERS

540,511

They are both youthful (21%) and middle aged (46%) 78% live in Capital Cities (VIC, NSW, QLD) They are employed on a full time (46%) and part-time (24%) basis Predominate life stages include young & older families and couples

Source - Google Analytics, March 2015 | Nielsen, November 2013 – October 2014

11

WWW.THENEWDAILY.COM.AU

NT

1% QLD

WA

13%

8%

27%

NSW

4% VIC 36% ACT

SA

9%

TAS Source - Google Analytics | Nielsen, November 2013 – October 2014

2% 12

WWW.THENEWDAILY.COM.AU

The Team The New Daily has an experienced editorial and business team.

The New Daily Editorial Director is Bruce Guthrie, one of Australia’s best-credentialed editors. Bruce’s previous roles include Editor of The Sunday Age, The Age, The Herald Sun, Who Weekly and The Weekend Australian Magazine. He launched theage.com.au in 1996 and relaunched the heraldsun.com.au in 2007.

The publishing team also includes prominent publishers Eric Beecher, whose successes include Business Spectator and Crikey, and Paul Hamra, co-founder of Adelaide’s independent InDaily.

Bruce Guthrie

Eric Beecher

13

WWW.THENEWDAILY.COM.AU

Rate Card DISPLAY ADVERTISING

CPM

EDM

AD UNITS

RATE

MEDIUM RECTANGLE

$40.00

Daily Sponsorship

Banner x 2

$1,450.00

HALF PAGE

$40.00

Weekly Sponsorship

Banner x 2

$5,800.00

LEADERBOARD

$30.00

Monthly Sponsorship

Banner x 2

$19,900.00

PRE ROLL (USER INITIATED)

$60.00

SOLUS EDM

BUYOUTS

CPM

HOMEPAGE MREC, LEADERBOARDS

$155.00

NEWS MREC, LEADERBOARDS

$155.00

SECTION MREC, LEADERBOARDS

$150.00

MOBILE SITE/APP

CPM

TOP BANNER

$50.00

MREC

$60.00

$300.00

14

WWW.THENEWDAILY.COM.AU

Digital Advertising Specifications The New Daily offers standard display ads, bespoke custom ad solutions and rich media. If you’re interested in running any rich media ads, please contact your campaign manager to discuss your specific creative requirement.

WEBSITE BANNER ADS Leaderboard (LB)

728 x 90

50KB

Medium Rectangle (MREC)

300 x 250

50KB

Half Page (HP)

300 x 600

50KB

Standard display ads (Flash/GIF/JPG) and non-rich media 3rd party served creative.

MOBILE BANNER ADS Mobile Banner

300 x 50

50KB

Medium Rectangle

300 x 250

50KB Max file size

AD CREATIVE SUBMISSIONS – [email protected] The deadline for delivery of artwork is COB every Thursday. This will ensure the ads appear on The New Daily the following Monday.

Standard display ads (PNG/GIF/JPG).

E-NEWSLETTER Leaderboard

600 x 100

50KB

Standard display ads (PNG/GIF/JPG). Please note: Outlook 2007 does not support animated gifs and will not show the animation. Only the first frame will be rendered.

15

WWW.THENEWDAILY.COM.AU

Digital Advertising Specifications AD DEADLINES Standard Creatives (3 working days) Site-served image/Flash, non-rich media 3rd party redirects. Complex Creatives (10 working days) 3rd party rich media expanding/polite redirects.

FILE GUIDELINES •  All files must be supplied as JPG, static/animated GIF or SWF. If supplying a Flash (SWF) ad, a fallback GIF or JPG must also be supplied. •  All files to be under 50kb. •  Flash creatives must contain a clickTag to which The New Daily will assign your click-through URL. •  For more information on how to add a clickTAG to your Flash creative, go to www.flashclicktag.com. •  Flash creatives must be saved in Flash v9 or earlier using Action Script 2 (AS3 is not accepted for site-served Flash creatives). The maximum allowable

3RD PARTY AD SERVING GUIDELINES AND CREATIVE ACCEPTANCE POLICIES All 3rd party redirects must be live when submitted, to enable thorough testing before creatives go live. All 3rd party ad-serving charges are the responsibility of the advertiser or agency.   The New Daily reserves the right to remove an ad that is deemed unsuitable.   We reserve the right to remove any ad that does not meet our specifications, contravenes any of these guidelines or adversely affects the rendering of our site, other ad placements or user experience.   The setting of 3rd or 4th party cookies on The New Daily sites for re-targeting or any other user tracking purposes is not permitted without prior approval from The New Daily. Creatives featuring unauthorised connections to external servers for the purposes of user tracking will be removed from rotation.

frame rate is 21 frames per second. Creatives that require connections to multiple Flash files should be served through an approved 3rd party ad server such as Double Click, Atlas or Media Mind. Creatives should observe the following web guidelines: http://www.w3.org/TR/2008/REC-WCAG20-20081211/#seizure

ADVERTISING TERMS AND CONDITIONS Cancellation of any advertisement or campaign must be received in writing no later than 21 days prior to the commencement of a campaign in order to receive a 100% refund. Any cancellations made after this time will be subject to a minimum cancellation fee of 100% of the total cost of the entire campaign.  

• 

• 

Campaigns cancelled at the request of the Advertiser after the campaign has commenced or integrated production work has begun will not be entitled to a refund of any unused portion of the campaign.

16

Smart. Lively. Informative. Free.

Thank you We appreciate you taking the time to consider this media kit. Please do not hesitate to contact us with any questions. We look forward to hearing from you soon.

Smart. Lively. Informative. Free. PARTNERSHIPS (INTEGRATED SOLUTIONS)

STEVE MURRAY | COMMERCIAL DIRECTOR P (03) 9037 7900 | 0412 897 277 E [email protected]