2016-17 MEDIA KIT FOOD & DININGLOUISVILLE MAGAZINE EDITION

(502) 509.3287 P.O. BOX 665 Louisville, KY 40206 [email protected]

ABOUT

2016 - 2017

“ ABOUT US

The interest in food has gone beyond mere fad and become a lifestyle shift. — Adweek

”

Food & Dining Magazine is at the center of the pop culture sensation where chefs are the new celebrities and food is the new entertainment. Founded more than a decade ago, F&D is the city’s most respected and award-winning magazine covering Louisville’s food culture. Our emphasis on great storytelling and content is coupled with a commitment to quality design and production. No other medium can capture the flavor, color and rhythms of the food scene like our beautifully produced magazine. (See for yourself. Here’s a link to an online edition of the Magazine.) Our celebrated restaurant guide is by far the most comprehensive restaurant source available anywhere in the market. Louisville’s Convention & Visitors Bureau agrees. They have partnered with F&D to use our guide as their restaurant source on their high-traffic (166,000 monthly visitors) website www.gotolouisville.com.

ABOUT OUR READERS Our readers are obviously frequent restaurant dinners. Studies show that those who are frequent restaurant dinners are educated, sophisticated and most importantly, affluent. Our readers fit that mold — 26% have an income of $100,000+ (market average 13%) and 52% have a college degree (market average 28%). And 51% of our audience are baby boomers — the world’s highest valued consumers — who control 70% of all the wealth in the country. Do you know what our readers do when they’re not eating at a restaurant? They are ferocious consumers. Our readers spend more than the market average on — Homes, Autos, Spirits, Entertainment, Women’s & Men’s Clothing, Jewelry, Furniture, Electronics, Groceries, Appliances, Lawn & Garden and Arts & Theater.

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CIRCULATION

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DISTRIBUTION / CIRCULATION

2016 - 2017

40,000

READERSHIP (Local Readership)

71,000 850,000

(Visitor Readership)

IN-ROOM AT HOTELS Capturing the affluent visitor market (5.9 million visitors annually), F&D Magazine is distribution in 75 area hotels representing 70% of the cities total 13,808 hotel rooms.

LCVB FREE LOCAL DISTRIBUTION F&D Magazine is distributed free throughout Louisville & S. Indiana in 200+ locations and growing. F&D can be found in a variety of business including: Hospitals Restaurants Banks Grocery Stores Spas & Salons Book Stores Coffee Shops Spirit Shops Specialty Markets Furniture Stores

LOUISVILLE

We have partnered with Louisville’s Convention & Visitor Bureau to distribute F&D at all key conventions and trade shows.

SUBSCRIPTIONS Already numbering in the thousands, subscriptions to F&D continue to grow due in large part to our digital subscriptions. Now readers can sign up for a free digital subscription. The digital version of F&D is a dynamic online replica of our print publication, availably on all digital platforms.

DEMOGRAPHICS

LOCAL AUDIENCE PROFILE GENDER

AGE

LOUISVILLE

INCOME

EDUCATION

DEMOGRAPHICS

LOCAL AUDIENCE PROFILE READERS ANNUAL BUYING POWER

LOCAL READERSHIP

71,000+

$5.2 Billion

LOUISVILLE

EACH YEAR OUR READERS SPEND

READER PROFILE

$228.2 million $710.7 million $575.5 million $165.5 million $93.9 million $49.0 million $44.2 million $33.6 million $23.1 million $22.0 million $14.4 million

87% 80% 62% 51% 51% 39% 26% 10%

DEMOGRAPHICS

VISITOR AUDIENCE PROFILE GENDER

AGE

LOUISVILLE

INCOME

EDUCATION

VISITOR AUDIENCE PROFILE

DEMOGRAPHICS

LOUISVILLE OVERNIGHT VISITORS

5.9 Million

“

Culinary tourism is now considered a vital component of the tourism experience. Dining out is common among tourists and food is highly ranked in importance to tourists.

$1.7 Billion

“

Louisville’s food and beverage scene is not only a prime ingredient in our city’s quality of life it’s huge for our economy.

$378.5 million $152.8 million $215.4 million

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”

(annually)

LOUISVILLE VISITORS SPEND

853,125 *

(per issue)

(annually)

VISITOR ECONOMIC IMPACT

VISITOR READERSHIP

”

VISITOR PROFILE

77% 72% 39% 34% 84% Louisville has an estimated 13,808 Hotel Rooms (Jefferson County). Food & Dining Magazine can be found in 70% of those rooms. * Food & Dining Magazine Visitor Readership is based on a modest 50% visitor reach in the 70% of the market’s hotel rooms F&D is present in. Source:s A. Louisville Convention & Visitors Bureau Longwood Study (LINK) B UofL Economic Impact of Tourism (LINK)

2016 - 2017

LOUISVILLE

ISSUES DATES & DEADLINES

Spring

Summer

Feb/March/April

May/June/July

Space Deadline: 1st Friday of January Art Deadline: 2nd Friday of January

Space Deadline: 1st Friday of April Art Deadline: 2nd Friday of April

Fall

Winter

Aug/Sep/Oct

Nov/Dec/Jan

Space Deadline: 1st Friday of July Art Deadline: 2nd Friday of July

Space Deadline: 1st Friday of October Art Deadline: 2nd Friday of October

AD SPEC SHEET

AD SIZES

PDFs (Press Optimized) are required. Please convert all RGB and Pantone colors to CMYK. File must also be a minimum of 300 dpi.

AD SIZE

WIDTH

HEIGHT

FULL Page 2/3 Page 1/2 Page Horz. 1/2 Page Sq.

8 5/8” 4 7/8” 7 3/8” 4 7/8”

11” 9 3/4” 4 3/4” 6 1/2”

1/3 Page Vert.

2 3/8”

9 3/4”

1/3 Page Sq.

4 7/8”

4 3/4”

1/6 Page Vert. 1/9 Page Vert.

2 3/8” 2 3/8”

4 3/4” 3 1/4”

Full Page 2/3 Page

SEND ARTWORK TO: [email protected] or call 502.509.EATS (3287)

n n n

TRIM SIZE: 8 3/8”x 10 3/4” BLEED SIZE: 8 5/8” x 11” LIVE AREA: 7 7/8” x 9 3/4”

*All Full Page ads are bleeds. All elements intended to bleed must be extended at least 1/8” beyond edges of the trim and all live text or images must be at least 1/4” inside the trim.

2 Page Spread 1/2 Square

1/3 V

1/6 V

1/9 V

1/3 Square

FOOD & DINING Magazine PO Box 665 Louisville, KY. 40206 502.509.EATS (3287) www.foodanddine.com

1/2 Horizontal

RATE CARD

2016 - 2017

ALL AD RATES ARE NET RATES — AD AGENCIES NEED TO GROSS RATES UP IF REQUIRED

BLACK AND WHITE AD RATES AD SIZE

1 X RATE

2 X RATE

3 X RATE

4 X RATE

Full Page

$2600

$2400

$2250

$2100

(Monthly/Weekly Breakdown)

$867/$200

$800/$185

2/3 Page

$2200

$2000

(Monthly/Weekly Breakdown)

$733/$169

$671/$155

1/2 Page

$1600

$1450

(Monthly/Weekly Breakdown)

$533/$123

$483/$112

1/3 Page

$1250

$1150

$1050

$ 950

(Monthly/Weekly Breakdown)

$417/$96

$383/$88

$350/$81

$317/$73

1/6 Page

$ 800

$ 725

$ 650

$ 600

(Monthly/Weekly Breakdown)

$267/$62

$242/$56

$217/$50

$200/$46

1/9 Page*

$ 550

$ 500

$ 475

$ 450

(Monthly/Weekly Breakdown)

$183/$42

$167/$38

$158/$37

$150/$35

$750/$173

$1850 $617/$142

$1350 $450/$104

$700/$162

$1700 $567/$131

$1250 $417/$96

*1/9 Page only available for special advertising sections. Color charges are included.

COLOR CHARGES Four Color

Ad Rate Plus

$ 350

POSITION AND OTHER RATES Back Cover — Full Page Color Rate Plus 30%

LOUISVILLE

Guaranteed Placement — Ad Rate + 15%

Inside Covers — Full Page Color Rate Plus 20%

Ad Production — Ad Rate Plus $75.00*

(Cover placement requires non-cancelable annual commitment.)

* Base ad production rate is based on two hours. Ads requiring more than two hours production will incur additional fees at the rate of $40 per hour.