MEDIA KIT. British Columbia School Counsellors Association

MEDIA KIT British Columbia School Counsellors Association B.C. Counsellor magazine | The Catalyst eNewsletter FOR MORE INFORMATION, PLEASE CONTACT: ...
Author: Augustus Wells
1 downloads 0 Views 657KB Size
MEDIA KIT

British Columbia School Counsellors Association B.C. Counsellor magazine | The Catalyst eNewsletter

FOR MORE INFORMATION, PLEASE CONTACT:

Angela Caroyannis Project Leader (800) 665-2456 ext. 3625 [email protected]

www.bcschoolcounsellor.com

Reach school counsellors across British Columbia with the BCSCA The British Columbia School Counsellors Association We are the premier association for counsellors and represent approximately 1000+ school counsellors across the province. Our official communications are delivered to public elementary & secondary schools, school boards, school counselling associations and the BC Teachers' Federation.

BC Counsellor Official magazine in print and digital www.naylornetwork.com/ bco-nxt/

The education budget in British Columbia for 2015/16 is estimated at $5.5 billion.*

The government invested $75 million in the 2014/15 school year into the Learning Improvement Fund and will be increasing this by 33% moving forward.*

The Catalyst eNewsletter Sent to nearly 2,000 decision makers quarterly!

Connect with school counsellors in BC who influence the purchasing decisions for their school districts. Contact your Naylor account executive today! *http://bcbudget.gov.bc.ca/2015/highlights/2015_Highlights.pdf

WHAT OUR

readers are saying

We asked our members for some feedback on our official communications program, B.C. Counsellor magazine and The Catalyst eNewsletter. Here’s what they had to say:

More than 70% of our respondents recommend, specify or approve the purchase of counsellor related products and services for their schools.

• 90% of our members are reading each issue of B.C. Counsellor magazine for 15 minutes or more!



Over 4 out of 5 members say they enjoy reading the content in B.C. Counsellor magazine!



97% of BCSCA members who read The Catalyst quarterly eNewsletter value it as part of their membership, and find the topics interesting and engaging.



More than half of respondents said they visited an advertiser’s website as a result of an ad in BCSCA communications.

WHAT OUR MEMBERS ARE SAYING: “B.C. Counsellor Magazine is a trusted source of information. I learn about latest research, techniques and materials I can use in my own practice.” “This is the only magazine that is tailored specifically to School Counsellors and the resources and information help guide my practice.” “BCSCA is an organization that stresses an ethical and caring approach to everything they do. Therefore, anyone advertising with them would be viewed likewise.”

Advertising in BCSCA’s media gets your message out to B.C.’s School Counsellors year round!

BC Counsellor Net Advertising Rates

Revisions and Proofs: $50 Position Guarantee: 15% Premium

All rates include an ad link in the digital edition of the magazine.

Full-Colour Rates

1x

2x

3x

Double Page Spread

$3,969.50

$3,769.50

$3,569.50

Outside Back Cover

$3,589.50

$3,449.50

$3,319.50

Inside Front or Inside Back Cover

$3,329.50

$3,189.50

$3,059.50

Full Page

$2,719.50

$2,579.50

$2,449.50

1/2 Page

$1,769.50

$1,679.50

$1,589.50

1/4 Page

$1,059.50

$1,009.50

$949.50

1/8 Page

$589.50

$559.50

$529.50

1x

2x

3x

Full Page

$1,699.50

$1,609.50

$1,529.50

1/2 Page

$1,079.50

$1,029.50

$969.50

1/4 Page

$639.50

$609.50

$579.50

1/8 Page

$389.50

$369.50

$349.50

Black-and-White Rates

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Digital Edition Branding Opportunities Sponsorship Max | $500.00

Skyscraper | $750.00

Toolbar | $250.00

Belly Band | $500.00

Online Specifications - For more information, visit: http://www.naylor.com/digitalmagspecs/

Not-for Profit Marketplace Advertising in BC Counsellor ensures direct, cost-effective access to key decision makers, including school counsellors, teachers, and more. These discounted rates are designed specifically for not-for-profit organizations

Counsellors Corner Section: Located in a special section of the magazine, this special opportunity is designed to give you increased exposure with a 75 word listing along with a full colour logo.

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

(Rates as of April 2016)

BC Counsellor digital edition

Digital Edition – www.naylornetwork.com/bco-nxt In addition to print, BC Counsellor is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser's websites. Each issue is emailed to readers as well as posted on the BCSCA's website. An archive of issues is available, securing your ad a lasting online presence.

Readers can: • Bookmark pages and insert notes • Keyword search the entire magazine • Navigate and magnify pages with one click • Share articles on news and social networking sites • Read the issue online or download and print for later • View issues instantly from most smartphones and tablets

Extend your advertising investment with digital media: • Link your ad to the landing page of your choice • Increase website traffic • Interact with viewers to help the buying process • Generate an immediate response from customers

• View archives and find a list of articles for one-click access

Ad Positions

Digital Toolbar (250 x 50 pixels) | $250.00 YOUR MESSAGE HERE

Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears.

Digital Skyscraper (200 x 783 pixels) | $750.00

Digital Edition Sponsor Max (543 x 705 pixels) | $500.00 Your message will be prominently displayed directly across from the cover of the magazine. Animation capabilities are available. Video capabilities not available for Sponsorship Max.

Ad Link | Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate email address. Additional fees apply where noted. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure.

Digital Belly Band (603 x 324 pixels) | $500.00 Your company will be featured as a digital belly band that wraps around the front and back of the digital edition. This prominent location will give your company tremendous exposure to our members. Online Specifications - For more information, visit: http://www.naylor.com/digitalmagspecs/

BC Counsellor Print Advertising Specifications Magazine Trim Size: 8.375" x 10.875" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Double Page Spread Bleed

17" x 11.125" 1/2 Page Horizontal

1/2 Page Long Vertical

Full-Page Bleed

Full-Page No Bleed

8.625" x 11.125"

7" x 9.5"

DPS Live Area: 15.417" x 9.5" Full-Page Live Area: 7" x 9.5"

Specs for Outsert/Inserts Directory/Magazine

1/2 Page Vertical

7" x 4.583"

3.333" x 9.5

4.583" x 7"

1/4 Page Horizontal

1/4 Page Vertical

1/8 Page Horizontal

1/8 Page Vertical

4.583" x 3.333"

3.333" x 4.583"

3.333" x 2.166"

2.166" x 3.333"

1 Pg / 1 Surface 8.375" x 10.875" 1 Pg / 2 Surface 8.375" x 10.875" 2 Pg / 4 Surface 8.375" x 10.875" Postcards 6" x 4.25" Heavy Card Stock Insert 8.25" x 10.75" Postal flysheets 8.5" x 11"

Artwork Requirements

Digital Edition - For more information, visit:

All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file.

http://www.naylor.com/digitalmagspecs/

Ad Material Upload Go to the Naylor website at www.naylor.com

Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

The Catalyst eNewsletter About the eNewsletter – www.naylornetwork.com/bco-nwl/ The British Columbia School Counsellors' Association's quarterly electronic newsletter, The Catalyst, delivers powerful industry news and trends to nearly 2,000 industry professionals. From the latest developments and news surrounding the industry and the association to helpful tips and resources, this newsletter taps readers into the latest need-to-know information.

Enjoy the benefits of a targeted eNewsletter: • Delivers your message directly to the inbox of nearly 2,000 decision-makers on a regular basis • In addition to BCSCA members, opt-in subscription means that professionals in the market for your products and services see your message • Frequently forwarded to others for additional exposure • Cross-promoted in other BCSCA publications and communications pieces • Directs visitors to the landing page of your choice to facilitate the purchasing process • Archives are accessible for unlimited online viewing • Limited available ad space makes each position exclusive • Change artwork monthly at no additional cost to promote time-sensitive offers and events

RECTANGLE BANNERS | $2,675/ 4 issues • Only four advertisers per issue • 300 x 250 pixels

Averages:

• Types of creative accepted: JPG or GIF (no Flash/SWF files)

• 662 total opens per issue • 40 clicks per issue

• File size must be no greater than 100kb

(Stats from March 2015 - March 2016)

SPONSORED CONTENT | $3,075/ 4 issues • Only two advertisers per issue • 180 x 150 pixels • Types of creative accepted: JPG or GIF (no Flash/SWF files) • File size must be no greater than 100kb • Word count: Headline 3-5 words and Summary 30-50 words.

Distributed Quarterly Sections include • Counselling Corner • From the BC Counsellor • The Learning Curve • Members Update Online Specifications - For more information, visit: http://www.naylor.com/digitalmagspecs/ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

BOOK A FOUR ISSUE CONTRACT RECEIVE ADDED VALUE! • Contract advertisers will receive one complimentary editorial submission to be included in one of the issues in the year. • There is a maximum of 2 editorial submissions allowed per issue (awarded on a first-come, first-served basis). • Editorial content must be submitted one month prior to the issue date and will be subject to approval by the association

BCSA Communications Past Advertisers Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with BCSCA and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within the official resources of BCSCA.

Association of BC Forest Professionals B.C. Council on Admissions and Transfer BC College of Optics BC Play Therapy Association BC Responsible and Problem Gambling Program BC Schizophrenia Society Canadian Red Cross City University of Seattle Columbia College Crisis Intervention & Suicide Prevention Centre of BC Dental Hygiene Degree Program DiveSafe International go2 - The resource for people in tourism Grande Prairie Regional College Industry Training Authority Insurance Institute of Canada Kwantlen Polytechnic University Lasalle College Le Cordon Bleu Memorial University of Newfoundland Northern Lights College Okanagan Valley College of Massage Therapy Ltd. Ryerson University, Undergraduate Admissions and Recruitment Saint Elizabeth Health Career College UBC Continuing Studies University of Guelph University of Northern British Columbia University of the Fraser Valley University of Victoria Vancouver Island University

We appreciate your support!