MAYOR OF LIVERPOOL

Liverpool City Centre

Main Retail Area Review Issue 2 - June 2013

Foreword Welcome to the second Annual Review of Liverpool’s Main Retail Area. This document takes a look at Liverpool’s significant retail sector and how it is performing in these difficult times. Since the arrival of Grosvenor’s Liverpool ONE shopping and leisure complex in 2008/9, Liverpool has enjoyed a resurgence in shopper confidence. We always knew there would follow a period of repositioning and settlement as some retailers relocated into Liverpool ONE at the expense of other areas, but – in the main – the other areas of the city’s Main Retail Area have held their own. Liverpool’s retail offer is diverse, but that diversity is its greatest attraction. From the haute couture fashion of Vivienne Westwood, Bank and Cricket to the hugely successful discount chains such as Liverpool’s Home Bargains chain and independents along the bohemian Bold Street, shoppers can find what they want at prices they can afford. Visitors to the city centre can also enjoy a meal at our cafes and restaurants which have recently been described by mystery shopping Company Storecheckers as “among the best in the UK”. Despite the doom and gloom being reported in various parts of the country over the last year as the national retail vacancy rate rose, Liverpool city centre’s vacancy rate continues to fall - demonstrating how Liverpool’s retail experience continues to improve. This has partly come about as a result of Liverpool ONE finding tenants for more of its units, with the centre currently 99% occupied. Of these new businesses, some 54% are new to the city, and 14% new to the North West, demonstrating that Liverpool continues to widen its appeal. Even in other areas of the Main Retail Area, as some units have become vacant, new retailers have been keen to move in, whilst others have taken advantage of neighbouring vacant units and extended their stores into them. Key for me as Elected Mayor is that the city’s retail sector continues to thrive in a world that is changing. Recession and the rise of internet shopping are both having a significant effect on the economy of this country, and will continue to do so for some time. It is heartening to see that in Liverpool we have more new shops currently under construction which, when filled, will provide 600 much needed jobs. Retail is a key element of Liverpool’s economy, supplying a significant number of jobs. The City Council has a close working relationship with the major players in Liverpool’s retail scene, and together we continue to plan future events which complement the retail area and the wider city centre, improve the quality and maintenance of the retail environment, organise campaigns to entice more people to come here. We respond to feedback from the city’s visitors which – these days – is more positive than it ever has been. I hope that the data and comments included in this document will be useful to individuals and organisations involved in retail provision, and that we can demonstrate that Liverpool remains a fantastic and vibrant city to trade in. Should you have any queries, require further information, or have comments on the content of this document, please contact Jenny Douglas, Head of Area Investment, Liverpool Vision on 0151 600 2926. We would be pleased to hear from you.

Joe Anderson Mayor of Liverpool

Contents Executive Summary

1

Shopping Centres - Brief Overview

3

Recent Business Changes in the MRA

5

Indicator 1: Diversity of Uses in the MRA

7

Indicator 2: Recent Business Changes in the MRA

9

Indicator 3: Footfall in the MRA

12

Indicator 4: Public Transport Usage – Bus Passengers

15

Indicator 5: Public Transport Usage – Rail Stations

17

Indicator 6: Car Park Usage

19

Developments Completed, On Site or Proposed

21

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

3

HARVEY NICHOLS BEAUTY BAZAAR, OPENED NOVERMBER 2012

LIVERPOOL ONE – CONTINUING RISE IN FOOTFALL

EXECUTIVE SUMMARY In another year of hardship and negative headlines for the high-street as the country struggles out of recession, Liverpool City Centre did remarkably well during 2012/13. Despite 72 businesses moving out of the city’s Main Retail Area, some 78 new businesses arrived to take their place. 54% of the stores in Liverpool ONE are new to the City, 14% are new to the North West

as shops, bars, cafes, restaurants, offices, casino and nightclub will complete this summer; the Adagio Apart-Hotel within the building opened in March 2013. Other new developments include the new Forever 21 store on Church Street, and 2125 Williamson Square. These three schemes will deliver over 120,000 square feet of retail/leisure space providing over 1,200 jobs.

Amongst many others, much-welcomed new arrivals to the retailing scene in the City Centre included Harvey Nichols Beauty Bazaar, Byron, and Browns Bar & Brasserie all in Liverpool ONE; Carluccio’s Café/retaurant at the Metquarter; Koko White and West Coast fashion retailers at St John’s Shopping Centre; Rock (Jewellers) and Home Bargains on Hanover Street; Cavern Menswear at Cavern Walks; Mei-Mei Restaurant on Renshaw Street; and Miss Independent, Ark and Soho’s all demonstrate that Bold Street remains a favourite location for independent fashion retailers.

In addition, River Island on Church Street and McDonalds restaurant on Lord Street are both undergoing refurbishment schemes totalling £8 million.

Our Main Retail Area is also expanding. Whilst some former vacant units disappeared altogether as part of new developments (such as 50-54 Stanley Street currently on site to become a 116 bedroom hostel), eight new retail/commercial units were completed on the ground floors of the Premier Inn Hotel on Hanover Street and the Q-Park multistorey car park at Central Village. When fully occupied, these will all provide almost 40,000 square feet of retail/café/ restaurant space creating up to 190 jobs. With the new Premier Inn and refurbishment of the former Print Hotel as Signature Hotel (serviced apartment hotel), some £22.5 million worth of investment was completed in 2012/13. Currently, some £83 million worth of investment is on site within the Main Retail Area. The £30million refurbishment of the former Lewis’s department store

In terms of footfall, Liverpool ONE and particularly St John’s Shopping Centre saw modest rises in footfall, up by 0.8% and 3% respectively. St John’s success is being put down to its popularity for budget-level brands such as Argos, Poundland, Wilkinsons, Home Bargains, Aldi and Iceland appealing to cost-conscious shoppers. When it opens this summer, the Q-Park car park at Central Village is also expected to provide a significant boost to the Bold Street and Renshaw Street areas. Overall car park usage - in the main multistorey car parks used by shoppers – saw a steady increase. Mount Pleasant managed to stabilise a loss of 15% of its customers the previous year. In November 2012 the Council cut parking charges, but it is too early at the moment to assess what effect the price reduction has had on usage. In terms of public transport, bus usage to and from stops in and immediately adjacent to the MRA saw a 10.3% rise on the previous year. It is acknowledged that some bus stops are within and influenced by attractions and levels of employment in surrounding zones (such as the

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

1

CONTINENTAL MARKET, LORD STREET, APRIL 2013

Commercial Office District/Historic Downtown and Ropewalks) but it is clear that Hanover Street is now firmly re-establishing itself as an important retail/leisure thoroughfare following its complete rebuild as part of Liverpool ONE. Data for 2012 rail usage will not be available until spring 2014, so the effects of the closure of Central Station’s underground station cannot yet be reported on. However, none of the main retailers inside Liverpool Central Shopping Centre have closed. All of the stations in and around the City Centre showed increases in use in 2011. Liverpool has continued to hold a series of cultural events within the MRA, co-ordinated by the CityCentral BID team, the City Council’s Culture Team and others including Bold Street Traders. For instance, the 5th Bold Street Festival held at the end of September drew crowds estimated to be in the region of over 20,000. Over 160,000 people turned up for the Mathew Street Festival during the last weekend in August, despite Sunday’s programme being curtailed due to forecasters predicting strong winds and the risk of injury to spectators.

BOLD STREET FESTIVAL, SEPTEMBER 2012

© Andrew Teebay

City Central continues to work with traders, businesses and the major shopping centres to bring forward a rolling programme of events that will draw in additional visitors/shoppers to the city’s streets. Recently held examples include the “Art in the City” exhibition held at the Metquarter in February 2013. High profile casualties of the recession included JJB Sports who left one of St John’s Shopping Centre’s largest units empty, and The Home Quarter whose two stores closed in Hanover Street. Although Rapid closed in February 2013, it has since reopened to the delight of its many loyal customers and 100 staff. In total, over the year, the Main Retail Area saw 31 units become vacant as businesses closed. This contrasted, however, with 41 empty units being filled with newcomers or existing stores relocating or – in some cases – extending into them. The overall shift saw Liverpool’s Main Retail Area’s vacancy rate fall from 13.6% to 12.9%, still keeping it lower than the national average which fell from 14.6% to 14.1% over the same period. There is no doubt that Liverpool remains a vibrant shopping destination with wide appeal. The city centre is much more compact than many both nationally and internationally, and the Main Retail Area is fortunate to have an outstanding collection of cultural and leisure venues on its doorstep which draw in visitors not only from the Merseyside region, but also from international destinations. The conclusions found in this report therefore demonstrate that, for Liverpool, it is very much “business as usual”, and business is doing very well.

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

2

SHOPPING CENTRES: BRIEF OVERVIEW Liverpool has above the UK average proportion of managed floorspace with around 58% of the total retail floorspace accounted for by the city's 6 managed shopping centres.

LIVERPOOL ONE Owner: Grosvenor Floorspace: 1,630,000 sq ft Opened: 2008 Annual footfall: 26 million At 1.6 million sq ft, the city's largest shopping centre contains over 160 shops, anchored by John Lewis and Debenhams. Sales were up by 7% over the Christmas 2012 period, compared to the same time in 2011, and 5% for the year as a whole versus 2011. It had its busiest ever day on 1 December 2012, with 172,000 people visiting. For details of leasing at Liverpool ONE, please contact any of the below: Miles Dunnett E: [email protected] T: 0151 232 3202 Stephen Tregenza E: [email protected] T: 0161 833 1197 Hannah McNamara E: [email protected] T: 020 7152 5514

ST JOHN’S SHOPPING CENTRE Owner: Infrared Capital Partners Limited Floorspace: 400,000 sq ft (includes Williamson Square development) Opened: 1971 Annual footfall: 14 million The oldest of the city’s shopping centres has two main trading levels and accommodates around 100 retail stores. It specialises in bargain retailers, which is believed to have contributed to its impressive footfall figures at the end of 2012, although it lost JJB Sports. The centre was acquired by InfraRed Capital Partners in March 2012, and is set to undergo a refurbishment programme in the next few years. For more information on St John’s Shopping Centre units, ring Tushingham Moore on 0161 833 1197 or Douglas Stevens on 0207 491 0999 W: www.stjohns-shopping.co.uk

CLAYTON SQUARE SHOPPING CENTRE Owner: Infrared Capital Partners Limited Floorspace: 250,000 sq ft Opened: 1987 Annual footfall: 7 million Extending to two floors and with 34 shop units, Clayton Square is anchored by Boots and Clas Ohlson. Other occupiers include Mothercare, EE, Internacionale, Vision Express and Regis Hairdressers. During the last year it lost Game, Annabels Fashions and Herbert Brown amongst others. The centre was acquired by Infrared Capital Partners Limited in March 2013. For more information on Clayton Square units, ring Tushingham Moore on 0161 833 1197 or Douglas Stevens on 0207 491 0999 W: www.claytonsquare.co.uk

CAVERN WALKS Owner: Agora Shopping Centre Fund/Warner Estates Holdings Floorspace: 110,000 sq ft Opened: 1987 Annual footfall: not disclosed Cavern Walks shopping centre is home to independent fashion retailers including Boudoir Boutique, Cricket, Kids Cavern and The Weaver’s Door along with international brand Vivienne Westwood. Cricket and Boudoir relocated into units vacated on the upper floor in 2012, leaving the ground floor mostly empty following the loss of the Lucy in the Sky with Diamonds café. These empty units provide a superb opportunity for fresh new independent fashion businesses to become established. For more information on Cavern Walks units, contact Bradys Letting Agents on 0161 839 1213 or Centre Management on 0151 236 9082 W: www.cavern-walks.co.uk

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

3

METQUARTER Owner: Columbus UK Real Estate Fund Floorspace: 150,000 sq ft Opened: 2006 Annual footfall: not disclosed Acquired by Columbus in January 2013 for £21 million, Metquarter houses a number of upmarket and designer retailers such as Hugo Boss, Kurt Geiger, Gieves & Hawkes, LK Bennett, Jack Wills and Armani Exchange. New arrivals during 2012 included Patisserie Valerie and Carluccio’s. Columbus has plans to revitalise the centre to help it compete with Liverpool One and attract big-spending shoppers. For more information about letting units in Metquarter, please ring Jennina O’Niell on 0151 224 2390 E: [email protected] W: www.metquarter.com

LIVERPOOL CENTRAL SHOPPING CENTRE Owner: Friends Life Limited Floorspace: 83,000 sq ft Opened: 1977 Annual footfall: 20 million Liverpool Central Shopping Centre sits to the front of the entrance to Merseyrail’s underground Central Station – hence its high footfall compared to the shopping centre’s size. The centre is home to a mix of national multiples and local/independent traders. Key retailers include Superdrug and Sainsbury's Local. During 2012, the underground station complex was either wholly or partially closed as it underwent a £20million revamp, disrupting footfall and sales for the shops at the front of the complex. In the coming years, Liverpool Central Shopping Centre will find itself in a very advantageous position as the south-eastern gateway to Merepark’s £120 millionCentral Village development. For more information contact Miriam Orisan, Senior Building Manager on 07920 789 581 E: [email protected]

CENTRAL VILLAGE Owner: Merepark Floorspace: 70,000 sq ft Opened: Under construction, completion expected 2015/16 This £120million new shopping/leisure complex is already attracting keen interest from outlets wanting to find space in Liverpool. Amongst the attractions signed up so far are Odeon Cinemas, Adagio Apart-Hotel, Copthorne Hotel, Q-Park multi-storey car park, with cafes/restaurants including The Handmade Burger Co, Cosmo, Zouk, Frankie & Benny’s, Subway, Chiquito, Prezzo, Sakinsu, Costa Coffee and Greggs. Shops signed up so far include fashion retailers Drome and Resurrection. For more information, visit www.centralvillageliverpool.com

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

4

INDICATOR 1:

DIVERSITY OF USES IN THE MRA and Cricket Kids moving into two previously vacant units on the upper level of the Cavern Quarter amongst others.

The table on this page should be read in conjunction with the map on the centre pages of this document; the two show the diversity of uses within the MRA.

The most significant difference, however, is the vacancy rate which dropped from 13.6% to 12.9%, a net loss of 5 units. This comes on top of a reduction from 16.3% to 13.6% seen during 2011, demonstrating Liverpool’s continuing resilience during the current recession. The city’s rate remains below the national rate which has also fallen over the same period from 14.6% to 14.1%.

The total number of units surveyed rose slightly over the year, as it did last year – from 840 to 846. This was due to 7 new units being completed on the ground floor of the new Premier Inn Hotel on Hanover Street, the final site of the Liverpool ONE development. In addition, one new retail unit was created on the ground floor of Central Village’s new Q-Park multi-storey car park which will open in summer 2013.

All the use types have remained fairly static, with A2 (Financial and Professional) showing a net increase of 4 units, and A3 (Cafes and restaurants) a net increase of 5.

Elsewhere, 3 units were taken out to become part of the new hostel on Stanley Street, 1 pub was demolished in Bolton Street, and other vacant units were absorbed into adjoining stores. This latter phenomenon occurred at 21 Basnett Street (absorbed into Marks & Spencer), 39 Dawson Way (absorbed into Sayers café at no. 41), 4 Keys Court (absorbed into Moda in Pele shoe shop at 2 Keys Court),

FIGURE 1:

Diversity of Uses in the MRA (Total Units), December 2010 – May 2013 Use Type

Dec 2010

Feb 2012

May 2013

TOTAL NUMBER OF UNITS

847

840

846

A1 (Shopping)

509

507

503

60.1

60.4

59.5

28

32

36

3.3

3.8

4.3

88

96

101

10.4

11.4

11.9

30

33

34

3.5

3.9

4.0

13

16

17

1.5

1.9

2.0

10

8

8

1.2

1.0

0.9

6

6

9

0.7

0.7

1.1

4

4

4

0.5

0.5

0.5

10

11

13

1.2

1.3

1.5

11

13

12

1.3

1.5

1.4

138

114

109

16.3

13.6

12.9

14.4

14.6

14.1

A1 (Shopping) % A2 (Financial & Professional) A2 (Financial & Professional) % A3 (Restaurant / Food and Drink) A3 (Restaurant / Food and Drink) % A4 (Drinking) A4 (Drinking) % A5 (Takeaway) A5 (Takeaway) % B1 (Business) B1 (Business) % C1 (Hotel) C1 (Hotel) % C3 (Residential) C3 (Residential) % D1/D2 (Non Residential, Assembly, Leisure) D1/D2 (Non Residential, Assembly, Leisure) % Sui Generis Sui Generis % Vacant Vacant % UK Vacancy Rate (for comparison) Source: Liverpool City Council, May 2013

UK Rate; British Retail Consortium, April 2013

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

5

ST JOHN’S SHOPPING CENTRE - FILLING VACANT UNITSNITS

BOLD STREET – POPULAR WITH INDEPENDENTS

HOME BARGAINS AT HANOVER STREET

FIGURE 2:

6 4 2 0 -2 -4

KEY POINTS AT A GLANCE: • Liverpool’s MRA vacancy rate has fallen from 13.6% to 12.9% over the last year (national rate has fallen from 14.6% to 14.1% over the same period). • Unlike many other city centres, no significant vacants exist on Liverpool’s prime frontages.

Vacants

Sui Generis (including nightclubs, casinos)

D1/D2 (Non Residential, Assembly, Leisure

C3 (Residential)

C1 (Hotels & Serviced Apartments)

B1 (Business)

A5 (Takeaways)

A4 (Drinking Establishments)

A3 (Cafes/Restaurants

A2 (Financial & Professional)

A1 (Shopping)

Unit Use Net Changes (Feb 2012 to May 2013)

• A number of vacant units have been absorbed into new building projects that are currently underway, whilst others have been taken over by neighbouring businesses. • Seven new retail units were completed below the Premier Inn Hotel on Hanover Street, and one below the new Q-Park Central Village.

-6

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

6

INDICATOR 2:

BUSINESS CHANGES IN THE MRA Although the net changes to unit numbers shown on the previous pages may appear small at first glance, the number of businesses coming and going within the city centre’s Main Retail Area over the last 12 months has been considerable if not consistent. What is key, however, is that the net changes show an increase in units in use, with a decrease in the number of vacants. This new section lists all the businesses which have departed, and those which have come to the city or – in a few minor cases – simply relocated to what they consider to be betterpositioned locations. •

Units that were previously occupied but have become vacant are highlighed in RED

•

Units that were previously vacant but are now occupied are highlighted in GREEN

•

Units where businesses have departed but been replaced by others are uncoloured. In some cases, businesses may have simply changed their name or ownership.

the ground floor moved to the unit above, with Cricket following suit shortly afterwards – vacating their lower floor unit. The two retailers felt that footfall on the upper floor was greater because of the presence of international fashion brand Vivienne Westwood. With the subsequent loss of Lucy in The Sky With Diamonds café, this leaves several of the ground floor units available for new businesses to start up in, with a particular appeal to independent fashion retailers for which the centre has a reputation. The news for Cavern Walks is not entirely negative. Cavern Hair Boutique took over Boudoir’s lower ground floor unit, and with the arrival of Cavern Menswear, the upper floor is now filled to capacity for the first time in several years. The net change in vacant units during 2012 was therefore nil.

The table clearly shows performance by street or district. For example:•

Bold Street had 4 vacant units filled, matched against 4 others which become vacant. At the same time, 6 businesses either left and were replaced, or changed their name (and possible ownership/management).

•

A very noticeable cluster of shops between 73-83 Church Street (to the south of Clayton Square) are now currently vacant, although there is evidence of refurbishment work underway to some of the properties.

•

A number of new businesses have taken up previously vacant units in Lord Street.

•

The significant loss of the two “Home Quarter” stores on Hanover Street was countered by Stocktons Furnishings taking over one of the properties, whilst Home Bargains have recently moved into the second.

•

The Metquarter gained one new tenant, but lost three.

•

Renshaw Street lost four of the new businesses which had opened in recent years following the seismic changes in the wake of Rapid’s relocation. However, eight new arrivals have settled in, including two training providers, The Prices Trust and the Michael John Academy.

•

Liverpool ONE’s prime pitch, South John Street, is able to fill units as soon as they become vacant, demonstrating that there is strong competition for this particular location.

•

11 new retailers arrived at St John’s Shopping Centre, with 5 of these taking up previously vacant units. Its most significant loss last year was JJB Sports.

•

Following the loss of Drome on the upper floor of Cavern Walks Shopping Centre, Boudoir Boutique on

KEY POINTS AT A GLANCE: • Strong interest maintained in South John Street where footfall is still increasing. • Bold Street net change in vacancy nil despite several business changes. • Significant take up of vacant units in St John’s Shopping Centre, despite the loss of JJB Sports. • Slight increase in vacancies in Clayton Square, Metquarter, and one particular location in Church Street. • Renshaw Street slowly recovering with two new training centres amongst the newcomers. • Businesses in Cavern Walks have migrated upstairs, leaving the lower level 80% vacant.

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

7

FIGURE 3:

Business Changes (Departures and Arrivals) between February 2012 to April 2013

-60 A1 (Shopping)

(Total 71)

BUSINESSES LEFT

-50

-30

-40

-20

NEW BUSINESSES OPENED

-10

+10

+20

+30

+40

(Total 78) +50

60

53 3

A2 (Financial & Professional) A3 (Restaurant/Food & Drink)

5 12

6

A4 (Drinking Establishments)

1

2

A5 (Takeaways)

1

2 0

B1 (Business) C1 (Hotels & Serviced Apartments)

2

C3 (Residential)

0

D1/D2 (Non Residential, Assembly, Leisure

2

Sui Generis (including nightclubs, casinos) Vacants

0 Vacant units filled 41

31 units vacated

FIGURE 4:

Departures and Arrivals – Businesses closed or opened since February 2012 (Unit by Unit) Address

Previous Business Name/ Use

Use Class

New Business Name/ Use

Description of business

Use Class

2 Bold Street

Vogue

A1

Miss Independent

Clothes fashion shop

A1

4 Bold Street

Glam Rocks

A1

Vacant

-

-

6 Bold Street

Vacant

-

Bold Street Newsagent

Newsagent

A1

9-11 Bold Street

Drome

A1

Ark

Clothing

A1

10 Bold Street

Frenzy

A1

Cancer Research

Charity Shop

A1 A1

17 Bold Street

Vacant

-

That’s Entertainment

Film & Music Entertainment

22-24 Bold Street

Pound Empire Extra

A1

Vacant

-

-

23 Bold Street

Vacant

-

Ben’s Chicken

Cafe

A3

25 Bold Street

Brew

A3

“Café”

Cafe

A3

54 Bold Street

Jacobs (Photo & Video)

A1

Bakich Lebanese Food

Café/restaurant

A3

62 Bold Street

Anya’s Closet

A1

Vacant

-

-

75 Bold Street

FA Welch Jewellers

A1

Vacant

-

-

80 Bold Street

Jeff’s of Bold Street

A1

Soho’s

Clothing

A1

81 Bold Street

Kind (Charity Shop)

A1

No Litre Cantina

Restaurant

A3

91 Bold Street

Vacant

-

Deep

Clothing

A1

93 Bold Street

Vacant

-

“The Vault”

Serviced Apartments

C1

14-18 Bolton Street

The Punch & Judy

A4

DEMOLISHED

-

-

55 Castle Street

Castle Street Coffee House

A3

Vacant

-

-

Cavern Walks (upper level)

Vacant

-

Cavern Menswear

Clothing

A1

Cavern Walks (upper level)

Vacant

-

Cricket

Clothing

A1

Cavern Walks (upper floor)

Drome

A1

Boudoir Boutique

Clothing

A1

Cavern Walks (lower floor)

Boudoir Boutique

A1

Cavern Hair Boutique

Hair salon

A1

Cavern Walks (lower floor)

Cricket

A1

Vacant (relocation)

-

-

Cavern Walks (lower floor)

Lucy in the Sky with Diamonds

A3

Vacant

-

-

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

8

Address

Previous Business/Use

Use Class

New Business/Use

Description of business

Use Class

20-24 Church Alley

Aubin & Wills (Clothing)

A1

Vacant

-

-

73 Church Street

The Fragrance Shop

A1

Vacant

-

-

79 Church Street

Lush (Cosmetics)

A1

Vacant

-

-

83 Church Street

Hallmarks (Card Shop)

A1

Vacant

-

-

Clayton Square: Unit 19

Vacant

-

Barnardo’s

Charity Shop

A1

Clayton Square: Unit 20

Annabels (Fashion)

A1

Vacant

-

-

Clayton Square: Unit 21

Herbert Brown

A1

Vacant

-

-

Clayton Square: Unit 22

Madhouse

A1

Vacant

-

-

Clayton Square: Unit 29

Game Ltd

A1

Vacant

-

-

22 College Lane*

Onitsuha Tiger (clothing)

A1

Vacant

-

-

42-44 Hanover Street*

The Home Quarter

A1

Home Bargains

Discount store

A1

51-55 Hanover Street*

The Home Quarter

A1

Stocktons

Furnishings

A1

71 Hanover Street*

Vacant

-

Russell & Case

Jewellers

A1

24 Harrington Street

Vacant

-

The Ethical Glass

Pub

A4

2 Keys Court*

Tie Rack

A1

4 Keys Court*

Vacant

-

Moda in Pele

Shoe Shop

A1

6 Keys Court*

Yog Hut

A1

Kiehls

Toiletries

A1

7 Lord Street

Vacant

-

David Pluck

Betting Shop

A2

21 Lord Street

Vacant

-

The Money Shop

Bank/cash lending

A2

27-29 Lord Street

Vacant

-

Nail Express

Nail Bar

A1

51 Lord Street

Jessops

A1

Vacant

-

-

53 Lord Street

Northern Rock (Building Society)

A2

Virgin Money

Bank

A2

62 Lord Street

D&A (Opticians)

A1

Boots Opticians

Opticians

A1

83 Lord Street

Soap Box

A1

Shop Yankee

Clothes

A1

8 Manesty’s Lane*

Kuyich

A1

Pop Up Food Market

Food

A1

14-16 Manesty’s Lane*

Vacant

-

Harvey Nichols Beauty Bazaar

Cosmetics

A1

Metquarter, Unit 2

Vacant

-

Carluccio’s

Café/restaurant

A3

Metquarter, Unit 10

Azendi (jewellers)

A1

Vacant

-

-

Metquarter, Unit 42

DKNY (Clothes)

A1

Vacant

-

-

Metquarter, Unit 43

2Seasons (Ski Wear)

A1

Vacant

-

-

16 Newington

Egg Cafe

A3

1847even

Gift Shop

A1

22 Newington

Vacant

-

Club Pizza

Takeaway

A5

6 Paradise Street

Cult (Fashions)

A1

Superdry Store

Clothes

A1

17 Paradise Street

G Star

A1

Schuh

Shoe Shop

A1

19 Paradise Street

Desigual

A1

Schuh Kids

Shoe Shop

A1

28 North John Street

The Money Shop

A2

Suttons & Robertsons

Pawnbrokers

A2

Byron

Restaurant

A3

43 Paradise Street

Vacant

-

Browns Bar & Brasserie

Restaurant

A3

51 Paradise Street

Vacant

-

Belle Maison

Homeware

A1

9 Parker Street

Car Phone Warehouse

A1

Vacant

-

-

11 Peter Street*

Vacant

-

The Kooples

Clothing

A1

32 Ranelagh Street

Opollo

A5

Vacant

-

-

37 Ranelagh Street

Dawsons Music Shop

A1

Vacant

-

-

47 Ranelagh Street

Masala Wok

A3

Spice & Spice

Restaurant

A3

Drinking Establishment

A4

1-3 Renshaw Street

Vacant

-

Inn Liverpool Beer Emporium

38 Renshaw Street

Raiders Vintage Clothing

A1

Vacant

-

-

42-44 Renshaw Street

Vacant

-

The Michael John Academy

Training Centre

D1

46 Renshaw Street

Vacant

-

April

Designer Clothing

A1

60-62 Renshaw Street

Vacant

-

The Princes Trust

Training Centre

D1

64 Renshaw Street

Vacant

-

Fuel Shakes

Juice Bar

A1

66-68 Renshaw Street

E Bathroom Empire

A1

Vacant

-

-

71 Renshaw Street

Eastern Food Store

A1

Vacant

-

-

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

9

Address

Previous Business/Use

Use Class

New Business/Use

Description of business

Use Class

72-76 Renshaw Street

Minuteman Press

A1

Vacant

-

-

77 Renshaw Street

Vacant

-

Maguire’s Pizza Bar

Takeaway

A5

78-82 Renshaw Street

Vacant

-

Four Seasons

Restaurant

A3

81 Renshaw Street

Vacant

-

81 Renshaw

Cafe

A3

3 Richmond Street

Vacant

-

Eat4Less

Sandwich Shop

A1

10-12 Richmond Street

Card Outlet

A1

British Heart Foundation

Charity Shop

A1

15 Richmond Street

Vacant

-

L1 Style

Hairdressers

A1

23 Richmond Street

Vacant

-

Paddy Power

Bookmakers

A2

32 South John Street*

Moda in Pele (Shoes)

A1

Boux Avenue

Clothes

A1

40 South John Street*

Peacocks (Clothing)

A1

Internacionale

Clothes

A1

43 South John Street*

Game

A1

The Fragrance Shop

Perfumes

A1

45 South John Street*

Vacant

-

Office

Shoe Shop

A1

55 South John Street*

Barratts Shoe Shop

A1

Card Factory

Cards & Gifts

A1

56 South John Street*

Office (Clothes) (relocated)

A1

Paperchase

Clothing

A1

70 South John Street*

Vacant

-

Starbucks

Cafe

A3

St Johns Centre: 143/144 Charlotte Way

Basic (Menswear)

A1

Converse

Shoe Shop

A1

St John’s Centre: 32-33 Dawson Way

Priceless Shoes

A1

Koko White

Clothing

A1

St John’s Centre: 34 Dawson Way

Vacant

-

Kiss

Shoe Shop

A1

St John’s Centre: 35 Dawson Way

Shu 4u (shoe shop)

A1

Blayze

Shoe Shop

A1

St John’s Centre: 37A Dawson Way

Hair Express (Hair Salon)

A1

Supercuts

Hair Salon

A1

St Johns Centre: 132 St Georges Way

Vacant

-

Roy Castle Foundation

Charity Shop

A1

St John’s Centre: 3 Houghton Street

Vacant

-

Koko White

Clothing

A1

St John’s Centre: 66 Houghton Street

Optical Express

A1

Hawkins Bazaar

Gift Shop

A1

St John’s Centre: 46 Houghton Way

Vacant

-

Rock

Jewellers

A1

St John’s Centre: 56 Houghton Way

Vacant

-

West Coast

Fashion clothing

A1

St Johns Centre: 136 Market Square

Blayze (Clothing)

A1

Vacant

-

-

St Johns Centre: 177 Market Way

Fever (Clothing)

A1

Xest Boutique

Handbags

A1

St Johns Centre: 10 Williamson Square

JJB Sports

A1

Vacant

-

-

13-17 Tarleton Street

Santander

A2

Vacant

-

-

9-11 Whitechapel

Primarni (Clothes)

A1

Lush Spa

Toiletries

A1

36-38 Whitechapel

Vacant

-

Pathfinders

Travel Agents

A1

54 Whitechapel

Vacant

-

Liverpool One Newsagents

Newsagents

A1

4 Williamson Square

Vacant

-

Sweeney’s

Café

A3

19A Williamson Square

Wimpey (Burger Bar)

A3

Vacant

-

-

10 Williamson Street

Solitaire

A1

Vacant

-

-

18-26 Williamson Street

Peacocks (Clothes)

A1

Dawsons

Music Store

A1

35 Williamson Street

Ganswear (Clothing)

A1

Nail Express & Spa

Beauty/cosmetics

A1

Source: Liverpool City Council, May 2013

* Liverpool ONE

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

10

B Met Quarter – level 2

St Johns Shopping Centre – Upper Level

C

C

Cavern Walks – level 2

Clayton Square – Upper Level

A

South John Street – level 2

D Key to uses:

E

A1 Shops (includes sandwich shops such as Greggs, Sayers without seating) A2 Financial & Professional Services, Banks, Betting Shops, Pawnbrokers A3 Cafes & Restaurants

G

A4 Drinking Establishments A5 Hot Food Takeaways

South John Street – level 3

B1 Offices/businesses

F

Multi-storey car park:-

C1 Hotels/Serviced Apartments

A

Mount Pleasant

B

Queen Square

D1 Non-Residential Institutions (includes places of worship, day centres, health & medical centres, training facilities)

C

St John’s Centre

D2 Assembly & Leisure (cinemas, theatres)

D Liverpool ONE (Q Park) E

Liverpool ONE (Hanover Street)

F

Liverpool ONE (John Lewis Partnership)

G Q-Park Central Village (opening June 2013)

Sui Generis (inc. casinos, amusements, bingo, etc) Multi-Level Car Parking Vacant building/unit Vacant site available for development New buildings imminent or under construction LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

11

INDICATOR 3

FOOTALL IN THE MRA effect can be clearly seen in the comparable figures for the North West and the National (UK) rates.

The City Central Business Improvement District (BID) funds a series of pedestrian counting cameras in the MRA. Five had been in situ since September 2004 covering entire pedestrianised street such as Brythen Street, Church Street, Parker Street and Church Street and Whitechapel, using single discreet cameras. In early 2011, two new cameras were added to the system, improving the accuracy of the data recorded. We are therefore not showing data prior to 2011 for the whole Main Retail Area as it cannot be directly compared to current figures.

A second suggested reason for the downturn (both nationally and locally) is the continuing recession, rising fuel/heating and other living costs, coupled with increasing unemployment. The public sector jobs market in particular in the North West has been more adversely affected than most other areas nationally. With jobs becoming less easy to keep, stagnant wage costs and rising living costs, these have all contributed to denting consumer confidence.

We are now also able to present here specific data from the two largest shopping centres, Liverpool ONE and St John’s Shopping Centre.

More locally, the problem in Liverpool may have been compounded further by the closure of Central Station’s underground railway connection whilst the platforms and ticketing areas were extensively refurbished at a cost of £20million. It is likely, however, that between April and October 2012, the period during which the station was closed, some passengers who would have used the station switched to using other stations or other modes of transport such as buses (see Indicator 4), the latter of which – in some cases – saw a significant rise in use.

Footfall figures for 2012 were interesting, with the larger centres (Liverpool ONE and St John’s) clearly doing better against an overall reduction in the rest of the MRA. Overall, the months of April, July and November saw significant falls when compared to the same months in 2011. This is due to the fact that the camera covering Church Street (the busiest street in the MRA) was fixed to the building that was demolished to make way for the new Forever 21 store. It has since been relocated but has been partially obscured and affected by the building of Forever 21 and the positioning of the Christmas Market. The 6.51% drop in footfall may therefore not actually be as high as this but we are unable to provide alternative figures.

Regardless of the causes, there were clearly some significant reductions in footfall over the same period in 2011 – with April (down 14.3%), July (down 12.6%) and November (down 14.6%) being the hardest hit. The April figure is particularly disappointing, as – during that month – the city hosted its most successful event, “Sea Odyssey” when a trio of giant travelled through the city. Even August, the month when the annual Mathew Street Music Festival was held saw a 4.7% decrease on August 2011; the festival was curtailed after its first day due to the risk of predicted high winds causing a danger to members of the public who subsequently stayed away.

Of course, 2012 will go down in history as being one of the wettest summers on record, one of the reasons being suggested as to why some shoppers and visitors may have stayed away from the City Centre during this period. This

FIGURE 5:

Footfall in the MRA (in millions) WHOLE MRA

LIVERPOOL ONE

ST JOHNS SHOPPING CENTRE

NATIONAL (UK)

NORTH WEST

2011

2012

2011-12 % change

2011

2012

2011-12 % change

2011

2012

2011-12 % change

2011-12 % change

2011-12 % change

January

4.76

4.65

-2.3%

1.70

1.75

+3.0%

1.02

1.06

+3.4%

-2.5%

-3.3%

February

5.05

4.81

-4.5%

1.69

1.68

-0.8%

1.04

1.05

+0.5%

-4.8%

-5.2%

March

5.78

5.93

2.7%

1.88

1.97

+4.2%

1.10

1.17

+6.1%

-2.6%

-4.1%

April

7.07

6.05

-14.3%

2.13

2.02

-5.0%

1.05

1.15

+8.4%

-2.5%

-6.6%

May

5.97

5.68

-4.9%

1.92

1.89

-1.6%

1.02

1.09

+6.4%

-3.1%

-8.7%

June

5.83

5.49

-5.9%

1.95

2.10

+7.7%

1.03

1.11

+7.2%

-1.6%

-5.8%

July

6.72

5.87

-12.6%

2.24

2.21

-1.4%

1.10

1.13

+2.5%

-3.4%

-6.3%

August

6.69

6.38

-4.7%

2.29

2.31

+0.9%

1.14

1.20

+5.5%

-3.3%

-6.2%

September

5.76

5.86

1.8%

2.04

2.02

-1.0%

1.13

1.14

+1.4%

-2.3%

n/a

October

6.42

5.90

-8.0%

2.23

2.19

-1.8%

1.23

1.22

-1.0%

-4.7%

-8.2%

November

7.23

6.18

-14.6%

2.45

2.52

+2.6%

1.27

1.25

-2.0%

-1. 7%

-4.5%

December

9.45

8.86

-6.2%

3.44

3.53

+2.6%

1.60

1.58

-1.2%

-5.0%

-3.6%

TOTAL

76.73

71.66

-6.51%

25.95

26.17

+0.8%

13.73

14.14

+3.0%

-3.1%

-5.7%

Source: City Central BID, Liverpool City Council, Grosvenor (Liverpool ONE), Infrared Capital Partners Limited (St Johns Shopping Centre), British Retail Consortium (National & North West) Notes: Figure for North West, September not available

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

13

Conversely, however, 2012 was a significant success for both St Johns Shopping Centre and Liverpool ONE.

KEY POINTS AT A GLANCE:

In recent years, St John’s Centre has specialised in the budget end of the market, not only housing St John’s Market but also anchor stores such as Wilkinsons, Home Bargains, Argos and Poundland alongside foodstores Iceland and Aldi. Despite losing JJB Sports during the year, it picked up a number of new stores including clothing retailers Koko White and West Coast, shoe shops Blayze, Converse and Kiss, and even a travel agents (Pathfinders). Nationally and regionally, footfall was down every month of the year, but St John’s saw nine of those months buck the trend with figures up by as much as 8.4% (April). It is also possible that the poor weather throughout the suimmer months saw more visitors choosing to do the bulk of their shopping under one roof rather than in the rain outside in Church Street or Bold Street.

• Overall 6.5% reduction in footfall across the MRA during 2012 – but this figure is unreliable because of problems experienced with the Church Street camera. • Possible other reasons suggested for the fall (in line with the national experience) include poor weather throughout the summer, rising living costs (fuel, food, etc), stagnant pay deals and closure of Central Station during its refurbishment.

Liverpool ONE’s reputation as the North West’s mecca for the fashion-conscious shoppers continues to grow, pulling in over 400,000 more shoppers/visitors in 2012 than the previous year. Grosvenor reported that sales were up by 7% over the Christmas period compared to the same time in 2011, and 5% for the year as a whole versus 2011. It experienced its busiest ever day on 1 December 2012, with 172,000 people visiting. Overall, footfall for Liverpool ONE in 2012 exceeded 26 million for the first time, as growth for the year outperformed Experian's national benchmark.

• Conversely, Liverpool ONE and St John’s Shopping Centres both experienced increased footfall.

• St John’s Shopping Centre’s success

(3.5% footfall increase) is possibly down to its budget-heavy retail offer appealing to more thrifty shoppers during the recession.

Specific monthly figures for Clayton Square, Metquarter and Liverpool Central Shopping Centre were not made available for comparison.

FIGURE 6:

Percentage change Footfall by month 2011-12 10

Percentage change

5

0

-5

-10

-15

Jan

Feb

Total MRA

Mar

Apr

Liverpool ONE

May

Jun

Jul

St Johns Centre

Aug

Sep

Oct

Regional (NW)

Nov

Dec

National UK

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

14

INDICATOR 4

PUBLIC TRANSPORT USAGE – BUS PASSENGERS In last year’s edition of this document, we reported only on passenger numbers for the city centre’s two main bus stations at Queen Square and the Liverpool One Interchange. At the time, a number of bus companies had pulled out of using Liverpool One Interchange to switch to using other stops. This year, we have obtained data for other smaller bus stops both in and immediately around the Main Retail Area which are partly used by shoppers.

attributable to Northern Line rail passengers finding an alternative transport solution during the closure of Central Station, but seen against the reduction in overall footfall in the MRA, this might suggest that the bus station usage was more by office workers in the City Centre.

The table opposite contains all the statistics. These reveal the following:• Queen Square remains the area’s principal bus station for shoppers and vsiitors to the Main Retail Area. Its use has remained fairly consistent over the years. • Liverpool ONE Interchange is seeing usage levels improving once again. This is partly due to the fact that new bars and shops have arrived in Hanover Street, attracting more visitors to this southern part of the MRA. • Sir Thomas Street/Whitechapel saw a 17.2% rise in the number of boarders. It is close to the Metquarter and also serves the Cavern Quarter. • Renshaw Street/Mount Pleasant has witnessed a drop in passenger numbers (42.6% boarders). This is partly attributable to the closure of Lewis’s before it began its refurbishment as part of Merepark’s £120 million Central Village scheme. • Hanover Street (Stanley Buildings) has seen a significant jump in the number of passengers using it since 2008/9 as a result of the opening of many new shops, bars and restaurants in the street, with Home Bargains being the most recent addition. Not only are there more shoppers/visitors to the Hanover Street area, there are clearly more people working here as well. • Lord Street, North John Street saw over 430,000 more people getting on buses to go home after shopping. It is also acknowledged that office workers use these stops. • Castle Street, Cook Street saw 312,800 more people boarding buses here in 2012. This was boosted by the fact that in late 2011 the bus stops in Castle Street were relocated into Cook Street and updated with new facilities. As with Lord Street, many of these passengers will also be office workers from the Castle Street and Victoria Street areas. • Lime Street Cinema & Great Charlotte Street (Boots) both saw a net increase in passenger usage. These stops are on the southern side of St John’s Shopping Centre which has seen an increase in footfall during the year. • Leece Street, Berry Street sits at the top end of Bold Street. Bold Street has managed to hold its own as a periphery retail street, retaining an interesting mix of independent stores, bars and restaurants. Bold Street also has its own promotional events such as the Bold Street Festival held in September. Overall bus passenger numbers in 2012 were up over 10.27% on 2011 across all the bus stations shown in the table opposite. As mentioned elsewhere, this may be partly

HANOVER STREET – MORE SHOPS, MORE USE OF BUSES

KEY POINTS AT A GLANCE: • An overall 10.3% increase in bus passenger numbers.

• Queen Square and Liverpool ONE Interchange saw 4.3% more passengers than 2011.

• Liverpool ONE Interchange has

recovered some of the ground lost in 2011 when several bus operators withdrew services to the station.

• Lord Street was one of the locations where operators switched to. The number of people getting on a bus after shopping in Liverpool ONE doubled during the year.

• Hanover Street has seen new

shops/bars/restaurants become more established, attracting more visitors who now use the bus stops both in Hanover Street and at Liverpool ONE Interchange.

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

15

FIGURE 7:

Public Transport use (Key MRA Bus Interchanges) 2008*

2009

2010

2011

2012

% change 2011-2012

Total Annual Patronage (Boarders)

7,989,223

6,625,126

7,063,691

7,053,691

7,183,246

+1.8%

Total Annual Patronage (Alighters)

8,592,315

7,757,929

6,933,145

6,955,355

7,148,210

+2.8%

Total Annual Patronage (Boarders)

1,728,764

2,637,799

3,145,767

1,362,691

2,127,957

+56.1%

Total Annual Patronage (Alighters)

1,282,223

1,623,979

1,956,922

1,971,928

1,632,933

-17.1%

Total Annual Patronage (Boarders)

2,591,945

2,566,259

2,470,294

2,738,900

3,210,165

+17.2%

Total Annual Patronage (Alighters)

3,500

3,756

21,467

10,246

9,781

-4.5%

Total Annual Patronage (Boarders)

402,296

26,321

475,568

420,066

241,010

-42.6%

Total Annual Patronage (Alighters)

3,251,985

2,651,576

2,243,265

1,541,190

1,540,687

-0.1%

Total Annual Patronage (Boarders)

222,927

68,888

511,185

unavailable

Total Annual Patronage (Alighters)

110,441

169,280

215,738

233,847

352,183

+50.6%

Total Annual Patronage (Boarders)

12,855

6,109

266,546

354,570

785,764

+121.6%

Total Annual Patronage (Alighters)

269,605

322,342

264,965

293,986

270,002

-8.1%

Total Annual Patronage (Boarders)

46,296

84,819

65,627

42,364

355,248

+738.5%

Total Annual Patronage (Alighters)

181,995

91,241

180,876

238,752

194,235

-18.6%

Total Annual Patronage (Boarders)

978,520

537,948

564,518

465,829

552,306

+18.5%

Total Annual Patronage (Alighters)

282,225

241,479

233,010

252,928

143,745

-43.2%

Total Annual Patronage (Boarders)

625,806

545,754

491,538

401,476

454,688

+13.2%

Total Annual Patronage (Alighters)

52,256

38,919

37,756

12,365

56,219

+354.6%

Total Annual Patronage (Boarders)

437,109

303,354

268,086

202,189

341,925

+69.1%

Total Annual Patronage (Alighters)

541,300

402,480

409,983

296,283

289,747

-2.2%

2008*

2009

2010

2011

2012

Total Annual Patronage (Boarders)

15,035,741

13,402,377

14,811,635

13,041,776

15,763,494

% Year on Year Change (Boarders)

n/a

-10.8%

+10.5%

-11.9%

+20.8%

Total Annual Patronage (Alighters)

14,567,845

13,302,981

12,497,127

11,806,880

11,637,742

% Year on Year Change (Alighters)

n/a

-8.7%

-6.0%

-5.5%

-1.4%

Combined Total Annual Patronage

29,603,586

26,705,358

27,308,762

24,848,656

27,401,236

n/a

-9.80%

+2.26%

-9.00%

+10.27%

Williamson Square Gyratory / Queen Square

Liverpool One Interchange

Sir Thomas Street, Whitechapel

Renshaw Street/Mount Pleasant

Hanover Street (Stanley Buildings) unavailable unavailable

Lord Street, North John Street

Castle Street, Cook Street

Lime Street Cinema

Great Charlotte Street (Boots)

Leece Street, Berry Street

TOTAL ANNUAL USAGE

% Year on Year Change (All) Source: Merseytravel

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

16

INDICATOR 5

PUBLIC TRANSPORT USAGE – MERSEYRAIL STATIONS This document can only comment on footfall through the city centre’s stations between 2008 and 2011 as the figures for 2012 will not be published until Spring 2014. Unfortunately, this means we cannot show the effects of the closure of Central Station between April and October 2012. Whilst there is no doubt that passengers adjusted their journeys to either other rail stations or switched to using buses to come from – in particular – South Liverpool, traders in Liverpool Central Shopping Centre were adversely affected by a drop in footfall and revenues during the refurbishment period. As the £20 million works on Central Station were completed, attention immediately switched to James Street – with Platform 1 closing for refurbishment in October 2012. As work was completed here in January 2013, similar refurbishment work commenced on Platform 3. That scheme, totalling £5 million, completed in mid April 2013 as Lime Street underground station was closed for the next phase of the refurbishment programme. A further £5 million scheme is to be carried out at Moorfields, but no start date has yet been announced.

opened in March 2013, whilst the offices, retail units and plaza will open later this summer. Work on “The Boardwalk” and the new retail section above Central Station itself will hopefully start in the late summer and be completed in winter 2014/early 2015. Of further note in the 2011 data is the 17.9% rise in passenger numbers using Lime Street Station, and being greeted by the £35 million environmental improvements completed at the front of the station in 2010. A 3% increase in passengers was also seen at Lime Street’s underground station. Although located furthest away from the MRA and more in the heart of the Central Business District, Moorfields Station continued to see a steady rise in passenger numbers. This was probably due to the high volume of office lets in the Old Hall Street area which occurred in 2011, bringing new office workers to that part of the city. Encouragingly, overall rail usage to and from the City Centre stations saw an 8.1% increase in 2011.

In terms of passenger entries and exits, Liverpool Central Station remains the seventh-busiest station outside London, and the busiest underground station outside of London, serving 50,000 people daily. The imminent opening of Merepark’s Central Village scheme to its immediate north is likely to see passenger numbers increase even further. The new Adagio Serviced Hotel in the former Lewis’s Building

FIGURE 8:

Public Transport use (Rail) 2008

2009

2010

2011

2012*

11,460,700

11,402,100

12,459,100

14,612,950

n/a

n/a

-0.5%

+9.3%

+17.3%

n/a

Total Annual Patronage

3,252,200

3,110,700

3,172,900

3,372,900

n/a

% Year on Year Change

n/a

-4.4%

+2.0%

+6.3%

n/a

Total Annual Patronage

20,105,300

18,793,100

18,420,500

19,157,320

n/a

% Year on Year Change

n/a

-6.5%

-2.0%

+4.0%

n/a

Total Annual Patronage

3,117,200

3,365,400

3,319,700

3,485,600

n/a

% Year on Year Change

n/a

+8.0%

-1.4%

+5.0%

n/a

Total Annual Patronage

5,770,600

4,960,600

5,290,200

5,501,800

n/a

% Year on Year Change

n/a

-14.0%

+6.6%

+5.0%

n/a

43,706,000

41,631,900

42,662,400

42,476,350

n/a

n/a

-4.7%

+2.5%

-0.4%

n/a

Lime Street Station Total Annual Patronage % Year on Year Change Lime Street (Underground)

Liverpool Central

James Street Station

Moorfields Station

TOTAL ANNUAL PATRONAGE % Year on Year Change Source: Merseytravel/Merseyrail/ORR (Office of Rail Regulation)

* 2012 data not available until Spring 2014

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

17

KEY POINTS AT A GLANCE: • At 19.15 million passengers per

year, Liverpool Central remains the second busiest underground railway station outside London, seeing 50,000 users ever day.

MEREPARK’S PROPOSAL TO INTEGRATE CENTRAL STATION WITH ITS CENTRAL VILLAGE DEVELOPMENT.

• £20million refurbishment of Central Station completed October 2012

• £5million refurbishment of James Street station completed April

• £5 million refurbishment of Lime Street underground station now commenced, to complete in August 2013.

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

18

INDICATOR 6

CAR PARK USAGE The car parks chosen for the monitoring framework are the main multi-storeys used by shoppers visiting the MRA, albeit Mount Pleasant and Queen Square are situated just outside the MRA boundary itself. The furthest car park, the City Council owned Mount Pleasant, is known to be used by many office workers and staff working in the Knowledge Quarter (Hope Street area and the adjacent universities). Its use fell only slightly during 2012, following a 15.3% fall in 2011. A new multi-storey Q-Park car park was completed recently behind the former Rapid store, and this is expected to have an impact on Mount Pleasant’s usage in future years when it opens later this summer. As well as for use by visitors to Central Village, it will also significantly benefit businesses along Renshaw Street and in Bold Street. All the other multi-storeys showed modest increases in usage throught the year. St John’s Shopping Centre managed to reverse the decline seen in 2011, with over 2,500 more vehicles using its car park. Queen Square also turned around a slight loss on the previous year, with over 8,400 more vehicles using it.

FIGURE 8:

Percentage Share of Main Car Park Usage, 2012

14%

7% 12%

6% 14%

47% Mount Pleasant Queen Square St John's Centre

In the meantime, usage of Grosvenor’s three main car parks continues to grow steadily, with 28,345 more cars

Liverpool ONE (Q-Park) Liverpool ONE (Hanover Street)

FIGURE 9:

Liverpool ONE (John Lewis)

Car Park Usage 2010

2011

2012

208,371

176,476

176,025

n/a

-15.3%

-0.3%

272,109

270,448

278,870

n/a

-0.6%

+3.1%

370,138

342,644

345,215

n/a

-7.4%

+0.8%

1,060,673

1,085,335

1,104,252

n/a

+2.3%

+1.7%

147,948

150,474

156,194

n/a

+1.7%

+3.8%

339,006

344,375

349,083

n/a

+1.6%

+1.4%

2,398,929

2,370,334

2,409,639

n/a

-1.2%

+1.7%

Mount Pleasant Total Annual Occupancy % Year on Year Change Queen Square Total Annual Occupancy % Year on Year Change St John’s Centre Total Annual Occupancy % Year on Year Change Liverpool ONE (QPARK) Total Annual Occupancy % Year on Year Change Liverpool ONE (Hanover Street) Total Annual Occupancy % Year on Year Change Liverpool ONE (John Lewis Partnership) Total Annual Occupancy % Year on Year Change TOTAL CAR PARK USAGE % Year on Year Change Source: Grosvenor, Land Securities, Neptune, Liverpool City Council

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

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THE NEW “Q-PARK CENTRAL VILLAGE”, ALTHOUGH COMPLETED WILL NOT OPEN UNTIL LATER THIS YEAR

LIVERPOOL ONE Q-PARK – WINNER OF SEVERAL CAR PARKING AWARDS

parking there in 2012 than the previous year. Between them, they have a 66.8% share of the multi-storey car park usage within the MRA. Since opening, these car parks have won awards not only for for their design, but particularly for their standards of service. Every year since 2009, Liverpool’s Q-Parks have won accolades at the British Parking Association Awards, regularly winning in the category of Exceptional Customer Service. The three sites offer free buggy and umbrella hire, jump leads and an alcohol-testing machine. As a service to female drivers, staff also escort women to their cars at night. It is this quality of service which makes car park visitors feel welcome and safe, encouraging car park brand and location loyalty.

KEY POINTS AT A GLANCE: xxxxxxxx

• Between them, Grosvenor’s 3 main car parks have a 66.8% share of the multi-storey car park usage within the MRA. • Mount Pleasant Car Park has been declining in use for several years as new, more convenient car parks have been opened in better locations within the MRA. In 2012, however, usage has stabilised.

• Future use of Mount Pleasant may be affected further by the new QPark multi-storey car park recently completed in Central Village.

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

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DEVELOPMENTS COMPLETED, ON SITE OR PROPOSED IN THE MRA Since January 2012, some £22.8 million worth of investment in the Main Retail Area has been completed, whilst £83 million is currently on site. A further £88.5 million is proposed. THE BEAT – PHASE 1 (£10 million)

Completed

The final segment of Liverpool ONE, the £10million 198 bedroom Premier Inn Hotel on Hanover Street completed in December 2012. The building, which replaced an unsightly 1960’s multi-storey car park, has 24,000 square feet of commercial retail/café/restaurant now available on its ground floor. The scheme is known as “The Beat”. From being mostly derelict in 2007, Hanover Street in 2013 now offers a variety of uses including hotels, convenience stores, restaurants and high street retailers, all successfully trading alongside each other to create a bohemian streetscape with a relaxed mixture of the traditional and the innovative. Hanover Street is thriving as a centre for the creative and leisure culture, with its location between the retail heart of Liverpool and the social/nightclub district of Ropewalks. THE BEAT – PHASE 2 (£18 million)

Proposed

Situated immediately behind the Premier Inn is “The Beat – Phase 2”. This second phase of development due to commence on site later this summer will accommodate 305 state of the art student apartments, with 10,000 sq ft of retail and leisure asspace at ground floor level. Although one of three towers of student accommodation will open in September 2014, the remainder of the £18 million development will not complete until the end of the year or early 2015.

CENTRAL VILLAGE (£120 million)

On site/proposed

Merepark’s Central Village scheme has been underway since 2011. Following the relocation of Network Rail’s depot to the far end of the site, the £7 million multi-storey Q-Park with 500 spaces was completed earlier this year. The £30million conversion of the former Lewis’s department store is currently nearing completion: the 298 bedroom Adagio Apart-Hotel opened in April 2013, whilst the 75,000 sq ft of offices and the 70,000 sq ft ground floor retail units will open later this summer. Work should begin on the £26.4 million “Boardwalk” development that will include the Odeon Imax Cinema in summer 2013, with the £15 million Watson Building (conversion to 75,000 sq ft offices and ground floor retail) hopefully commencing in the autumn, along with the £15.5 million Copthorne Hotel. The entire development should finish in 2015/16.

FOREVER 21 (£25 million)

On site

Work on the new five-storey “Forever 21” store – dubbed the “American Primark” – is currently well advanced. During the course of its construction, the company has been given permission for a 20ft high video wall to be built on the side of the building overlooking the busy Whitechapel/Church Street/ Paradise Street junction. While the screen will primarily be used to advertise the store’s merchandise it could also be available to be used for public information announcements in the event of major emergencies.

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

21

SIGNATURE LIVING (£2.5 million)

Completed

Liverpool City Centre is also a popular location for serviced apartments. Signature Living (who already have several complexes across the city) converted vacant space above a Tesco Express store at 93 Bold Street to contain three luxury serviced apartments with facilities including whirlpool baths, cinema screens and function rooms spread over 3,000 sq ft. Since opening in early summer 2012,“The Vault” has gained the highest rating of the 79 speciality lodging venues in Liverpool as judged by TripAdvisor. In addition to The Vault, Signature Living has also spent £1.5 million on refurbishing the former Print Hotel on Stanley Street to a further six luxury serviced apartments along with a restaurant, bar and nightclub. The movie themed venue will be operated as Signature Living’s first “hotel”.

21-25 WILLIAMSON SQUARE (£5 million)

On site

Although property ownership issues prevented Marks & Spencer from carrying out a major expansion of their existing store towards Williamson Square, the company chose to redevelop the part of the site which they were able to acquire with a 4/5 storey retail development providing 11,225 sq ft of space. The £5 million development is currently on site and will complete later this year. Its is understood, however, that Marks & Spencer will not be extending their store into the new space, and will instead be making it available for rent to other retailers.

ROYAL COURT THEATRE (£10.6 million)

On site

Leisure continues to be a major draw for visitors to the City Centre, with leisure destinations within the Main Retail Area attracting additional footfall in the shops’ favour. The £10.6 million revamp of the Royal Court Theatre is already underway. The work is being phased over a five year period so as to cause the minimum amount of disruption to the venue which is remaining open throughout most of the construction period. The first £2.6 million phase in 2012 saw the restoration of the auditorium of the 1938 Grade II-listed building to its original art deco atmosphere. Phase 2 (£4.6 million) will shortly commence. Later phases will involve the construction of a ground extension to create new entrance, foyer space and back of house facilities; and a new roof top extension to provide new public bar and amenity space with associated internal alterations.

ST JOHN’S SHOPPING CENTRE (£3 million)

Proposed

Following its acquisition by Infrared Capital Partners Limited, the complex’s new owner is seeking to carry out a series of improvement works to boost the shopping centre’s status within Liverpool. The first phase will be a redesign of the main entrance off Houghton Street. This will involve re-modelling the entrance with new cladding, and a replacement canopy. The food court at the centre of the complex is also to undergo refurbishment. It is understood that Infrared Capital Partners Limited will be making further investment in the complex in 2014, with further announcements being made later this year. LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

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ID

Address

Description

Retail floorspace created or refurbished

Developer

Status

Cost

Completion Target

1

“Q-Park Central Village”

450 space multi-storey car park with retail unit at ground floor

Café/Restaurant: 2,195 sq ft

Merepark

Completed

£7m

February 2013

2

Network Rail Depot

Replacement depot

None

Network Rail

Completed

£1.5m

Summer 2012

3

“Premier Inn”, Hanover Street

New five storey building containing 183 bed hotel, three retail units and four restaurants

Retail: 11,000 sq ft Café/Restaurants: 13,000 sq ft

Premier Inn Hotels Ltd and Liverpool PSDA Limited

Completed

£10m

February 2013

4

“Mei-Mei”, 78-82 Renshaw Street

Conversion from vacant shop to restaurant.

Restaurant: 13,300 sq ft

Mei-Mei Restaurant

Completed

£1.5m

Autumn 2012

5

“Signature Hotel”, Stanley Street

Refubishment of former Print Hotel as serviced apartments

None

Signature Living

Completed

£1.5m

April 2013

6

“The Vault”, 93 Bold Street

Conversion of upper floors to 3 serviced apartments

None

Signature Living

Completed

£1m

Summer 2012

7

“Keys Court”, Liverpool ONE

Refurbishment/conversion of 3 shop units to 2 units

None net new

Grosvenor

Completed

£0.3m

Autumn 2012

8

Central Village: Lewis's, 40 Ranelagh Street

Conversion to uses including shops, bars, cafes, restaurants, takeaways, offices, Serviced Hotel, casino and live music venue, nightclub. Plaza to rear.

Retail/café/ restaurant: 70,000 sq ft

Merepark

On site

£30m

September 2013

9

“Forever 21”, 1-5 Church Street

New three/four storey retail building

Retail: 28,500 sq ft

Royal London Mutual Insurance Society Ltd

On site

£25m

Summer 2013

10

21-25 Williamson Square

New 4/5 storey building

Retail: 11,240 sq ft Café/Restaurants: 11,625 sq ft

Marks & Spencer

On site

£5m

Summer 2013

11

Royal Court Theatre, Roe Street

Major refurbishment of theatre

None

Royal Court Liverpool Trust

On site (will take place phases)

£10.6m

June 2017

12

River Island, 10-12 Church Street

Refurbishment of clothing store

No new space

Aviva Investors

On site

£5m

Summer 2013

13

McDonald's, 80-86 Lord Street

Refurbishment of restaurant

No new space

McDonalds

On site

£3m

Summer 2013

14

“Hoax Hostel”, 5054 Stanley Street

Conversion of former offices to 116 bed hostel

None

Starboard Hotels Ltd

On site

£3m

July 2013

15

54 Bold Street

Conversion to café with 4 student apartments above

Café: 2,000 sq ft

Amso Ltd

On site

£1m

Summer 2013

16

Central Village: Watson Building, Renshaw Street

Conversion to offices with 8 storey extension, ground floor retail/café/restaurants, car park.

Awaiting details

Merepark

Start on site delayed

£15m

2014/15

17

Central Village: Central Station, Fairclough Street, Liverpool,

3 storey extension to the rear of Central Station, containing additional retail floorspace and new linkages to Central Village

Retail/café/ restaurant: 25,000 sq ft

Merepark

Start on site expected Summer 2013

£4.65m

Autumn 2014

18

Central Village: “Boardwalk”, Newington/ Cropper Street

New mixed development of 214 x 1 and 2 bedroom apartments, cinema, commercial space and 100 car parking spaces

Retail/café/ restaurant: 78,500 sq ft

Merepark

Start on site expected Autumn 2013.

£26.4m

Autumn 2014

19

Central Village: Copthorne Hotel, Cropper Street

New 240 bedroom hotel, bar, restaurant, ground floor retail and basement car parking.

Retail/café/ restaurant: 5,930 sq ft

Merepark

Start on site expected Autumn 2013.

£15.5m

2014/15

20

48-54 Renshaw Street, L1

To erect mixed development of retail units at lower floors with 20 apartments above

Awaiting details

Dam and Kim Properties

Permission granted October 2011

Not known

Not known

21

11-17 Parker Street, L1

Conversion of floor 2-5 to a 127 bedroom hotel with access from Leigh Street

None

TP Hotel (Liverpool) Ltd

Permission granted June 2011

£8m

Not known

22

St Johns Shopping Centre

Remodelling of Houghton Street entrance and refurbishment of food court

None

Infrared Capital Partners Limited

Permission granted February 2013

£3m

Winter 2013

(Adagio ApartHotel opened March 2013)

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

23

ID

Address

Description

Retail floorspace created or refurbished

Developer

Status

Cost

Completion Target

23

Site 22, Seel Street

New mixed use development with three inter-connecting 6/9 storey blocks, comprising ground floor retail/commercial, cafes/restaurants with 305 student bedrooms above.

Retail/café/ restaurant: 10,000 sq ft

Portside House (Seel Street) Ltd

Permission granted February 2013

£18m

December 2014

11

14

22

10

5

9

21

13 12

8

7

17

16 18

3 19 23

15

20 1 2 6

4

KEY POINTS AT A GLANCE: • Since January 2012, £22.8 million worth of investment completed.

This map is reproduced from Ordnance Survey material with the permission of Ordnance Survey on behalf of the controller of Her Majesty's Stationery Office © Crown copyright 2013. Unauthorised reproduction infringes crown copyright and may lead to prosecution or civil proceedings. Licence no. 100018351

• £82.6 million is currently on site, with Development schemes proposed or on site Development schemes proposed or on site Development schemes proposed or on site

the £30m Lewis’s Building completing this summer.

• 123,365 sq ft of retail/leisure

floorspace under construction – capable of providing 600 jobs.

• A further £90.5 million is proposed,

with more of Central Village to start on site by the end of the year. LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

24

KEY CONTACTS FOR DEVELOPMENT QUERIES DEVELOPMENT OPPORTUNITIES: Mark Kitts Assistant Director, Regeneration, Development Planning and Housing Tel: 0151 233 4202 Email: [email protected] INWARD INVESTMENT OPPORTUNITIES: Jenny Douglas Head of Area Investment, Liverpool Vision Tel: 0151 600 2916 Email: [email protected] OFFICE OF THE MAYOR OF LIVERPOOL Liverpool City Council, Municipal Buildings, Dale Street, Liverpool L2 2DH www.liverpool.gov.uk/mayor

LIVERPOOL CITY CENTRE RETAIL AREA REVIEW //

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