Prof. Dr. Ulrich Hamm

Guidelines for the composition of a Bachelor/Master thesis or project work

Contents 1

Preface ........................................................................................................................... 2

2

Formal requirements ....................................................................................................... 2

3

2.1

Page layout and type face ....................................................................................... 2

2.2

Figures and tables ................................................................................................... 4

Structure ......................................................................................................................... 5 3.1

Title page................................................................................................................. 5

3.2

Table of contents ..................................................................................................... 6

3.3

Further lists .............................................................................................................. 7

3.4

Introduction .............................................................................................................. 8

3.5

Main part ................................................................................................................. 8

3.6

Final part ................................................................................................................. 9

3.7

List of references ..................................................................................................... 9

3.8

Annex .................................................................................................................... 11

3.9

Affirmation ............................................................................................................. 12

4

Citation and plagiarism ................................................................................................. 12

5

Colloquium.................................................................................................................... 14

6

Further literature for the preparation of a scientific paper .............................................. 15

7

Source .......................................................................................................................... 15

Preface

1 Preface The following guidelines are meant to assist students writing their Bachelor/Master thesis or project work at the Agricultural and Food Marketing Department. Explanations are given about the formal requirements and the structure of a paper. In a separate chapter citation and plagiarism are dealt with, as well as with the colloquium for Bachelor and Master theses. In a following chapter literature for further reading is given. The contents of the thesis or project work are not topic of these guidelines as they should be discussed with the supervisor. Attention should also be paid to the requirements and specifications for Bachelor/Master theses of the respective study programme which can be found in the examination regulations. One of the first steps for writing a thesis is to find a topic and a supervisor. If the topic is identified, an exposé, i.e. thesis proposal, has to be prepared to present it to the supervisor. There are guidelines on the Agricultural and Food Marketing Department website for writing a thesis proposal available for downloading. The thesis proposal serves as a basis for further discussions. It is suggested to start writing the thesis with the introduction, especially with a clear problem statement and objectives, as well as the methodological procedure and to discuss these points with the supervisor at the beginning. Following a draft of the structure of the thesis may be discussed with the supervisor. Adjustments or changes are integrated as the thesis is progressing. Independent of the type of student paper, the scientific quality should be convincing. Important is therefore a solid basis of relevant literature and the honest conduct with the use of other persons’ intellectual property by making the sources clearly identifiable. As all submitted student papers are checked for plagiarism an anonymised Microsoft Word copy has to be handed in beside the print copy. For a good impression and reader-friendliness, attention should also be paid to orthography, syntax and punctuation.

2 Formal requirements Basis for orthography and abbreviations is the latest edition of the Oxford English Dictionary. If you are working with software, e.g. Microsoft Word, please use the presetting tool “language  English (UK)”.

2.1 Page layout and type face The layout of a paper can be time-consuming, therefore, it is recommended to specify the settings in your text editor, e.g. Word, already before you start writing. Formal requirements are: 2

Formal requirements



Single paged print



Margins: left, right, upper, lower 2.5 cm



Grouped style



Font size for text, table of contents, list of references: Arial 11 or Times New Roman 12, Character size for footnotes: 10 (for Arial 9 is as well possible)



Spacing for text and table of contents: 1.5 line spacing



Spacing for list of references and footnotes: 1 line spacing



For the list of references it is recommended to use an indent of 1 cm



Space after a paragraph: 6pt



A larger than in-text spacing is also recommended before a new chapter

The indent and space after paragraphs can be adjusted in Microsoft Word 2003 in the FORMAT menu: click PARAGRAPH and then click the INDENTS AND SPACING tab. The volume of the written work depends on the focus (literature or empiricism) and on the degree that is aimed at (cp. Table 1). The various lists (contents, abbreviations, references, etc.) as well as the annex are not counted into the number of pages. Similarly, large pictures and illustrations are not counted either. Tables on the other hand do count. Table 1: Page number and working time for degree theses (approximate data)

Intended degree

Page number from … Working time to …

Bachelor Science

of

30-50 8 weeks

Master Science

of

60-80 20-22 weeks (depending on study program)

Project work

Max. 30

Each page should contain a page number. The numbering of the pages starts with the introduction. The pages of the table of contents as well as the lists of abbreviations, tables etc. that are listed before the introduction are numbered with Roman numerals (I, II, III) and are thus listed in the table of contents.

3

Formal requirements

2.2 Figures and tables Figures and tables should present facts clearly. The presentation must be comprehensible, i.e. all necessary information for full comprehension must be supplied. There should always be an explanation in the text, as well as a reference to the illustration, e.g.: “As can be seen in Figure 13” or “(cp. Figure 13)”. Figures and tables are inserted into the page left aligned. The text flows above and below the table or figure. Figures and tables must always have a significant title. Reference to a source is a must. Has the author done the figures and tables himself, the source is quoted as “author’s own calculations” or “author’s own illustration”. The title of the figure or table is shown above, the source below, as shown in the examples. All figures, tables and other illustrations are numbered and are listed in the respective table (e.g. table of figures). Their sources are listed in the reference list among all the other sources.

Example: Figure Figure 1: Organic production and consumption shares in the EU in 2001

Source: Schmid et al. 2004, p. 24.

4

Structure

Example: Table Table 6: Assessment of course of study in agriculture by students (in percentage of those interviewed)

boring (n=380) one-sided (n=379) high expectations (n=375) theoretical (n=377) large learning effort (n=378) unimaginable for me (n=380)

applies completely 7.2 3.4

applies more or less 27.3 14.5

42.4 28.2

applies more or less 19.7 43.3

applies completely 3.4 10.6

8.8

32.3

42.4

15.2

1.3

2.2

9.5

32.6

36.9

18.8

7.4

32.8

46.6

11.4

1.8

43.4

25.3

16.6

11.3

3.4

partly

interesting many sided low expectations practical small learning effort imaginable for me

Question: I shall now give you several word pairs to the course of study of agriculture. You must decide according to this table how you would assess.

Source: Hamm et al. 1999, p. 55 (translation from German).

3 Structure This chapter is concerned with the structure of a scientific written work. Usually, it comprises of a title page, a table of content, a list of abbreviations, tables and figures, an introduction, a central part, a final part, a reference list and possibly one or more annexes. The single components are explained in the following.

3.1 Title page The title page of the thesis should be designed according to the example given:

5

Structure

University of Kassel Faculty of Organic Agricultural Sciences International Food Business and Consumer Studies

Bachelor/ Master thesis /Project work about

Title of the thesis 1. Examiner:

Prof. Dr. Ulrich Hamm Department of Food and Agricultural Marketing

2. Examiner:

Dr. Edward Example Department of Organic Examples

presented by Sam Samplestudent (born on 01.01.1991, Examplecity) Matriculation number: 12345678

Witzenhausen, September 2014

3.2 Table of contents The table of contents of the thesis depicts, on the one hand, the overview of the contents of the topic in question; on the other hand, it gives reference to the author’s main focus points. Regarding contents, the thesis is structured to give an identifiable, logical flow of thought. The structure should show a continuous thread. Chapters should have headings from which an uninformed reader will get an impression of the chapter’s content. Title and contents should make sense to the uninformed reader. Between the table of contents and the introduction there are lists of abbreviations, tables, and illustrations, which are also listed in the table of contents. If there are only very few tables and illustrations, they can be listed in one combined list. The lists are provided with Roman numerals (e.g. I Table of abbreviations, II Table of illustrations, III List of tables). The rest of the paper is structured as in the numerical classification shown below. 6

Structure

The single components of the content should be organised in equal, superior and inferior levels. Each level must contain at least two inferior levels, if there is a further inferior division. If the text is too dissected into a large number of levels, the topic becomes too complex and consequently the logical flow of the text and the reader’s comprehension of the text can be hindered. More than three levels should therefore be avoided; there should be a maximum of four levels. The number of levels should be balanced subject to the size of the paper.

Example of a table of content: Table of content I

List of abbreviations

i

II

List of figures

ii

III

List of tables

iii

1

Introduction

1

1.1

Problem statement and objectives

1

1.2

State of science

2

Methods

4

Data collection

4

2 2.1

2.1.1

Sampling

5

2.1.2

Interviews

7

2.1.2.1 Expert interviews

7

2.1.2.2 Focus group discussions 2.2

10

Data analysis

13

Results and discussion

16

3.1

Results

16

3.2

Discussion

21

4

Conclusions

24

5

Summary

26

List of references

28

Annex

32

3

3.3 Further lists On one (or more) separate page(s) an overview of all figures and tables in the text should be given. Usually, the list of figures and the list of tables are separate, however, if there are very few of both the lists can be combined. In all cases, the title of the figure or table and the page number are shown in the list(s).

7

Structure

If many abbreviations are used in the text a list of abbreviations should be included as well. As a rule of thumb, if more than three abbreviations are used a list should be generated. Habits and requirements may differ, however with this rule of thumb the writer should be on a “safe side”. Every abbreviation in the text has to be explained on first appearance. This is done by writing out the term in full, followed by the abbreviation in brackets. In the remainder of the text, the abbreviation may be used. Example:

The World Trade Organization (WTO) has just published a new study. … The WTO also confirmed that…

The explanation of abbreviations is not necessary for commonly used terms like “e.g.”, “i.e.” “etc.”. Correspondingly, these abbreviations also do not have to be listed in the list of abbreviations.

3.4 Introduction The introduction should include descriptions of the following points: 

Meaning of the topic; relation to the greater context



Justification of the problem



Limitation of the topic or problem



Aim of the thesis or analysis



Methods used to gain results



Overview of the structure of the thesis

As a rule of thumb, one to two pages should be planned for the introduction.

3.5 Main part The main part contains elaborations of the chosen topic. It should be structured formally and logically as far as contents are concerned and should convince the reader in this regard. Structure and contents correspond to the chosen sequel of argumentation. Suitable titles for the chapters refer to the contents, connect passages and aid the flow of reading. The text part is characterised by the following criteria: facts, logic, conciseness and objectivity. A presentation free from valuations is absolutely necessary; the avoidance of the first person (“I” or “we”) as well as the “one”-form is preferable. A breakdown of the text in several paragraphs makes it clearer. The avoidance of the passive form of verbs increases the liveliness of the text. The active form of the verb should be used instead where possible.

8

Structure

Besides, there should not be abbreviations like it’s, don’t, aren’t etc. The respective words should be written out in full (it is, do not, are not etc.). Usually, the main part is structured in a theoretical background, the methodology and the results. A first discussion of results generally takes place in the course of the presentation of results. It might be useful to include a short chapter on the definition of central terms just after the theoretical background.

3.6 Final part The final part is to round off the thesis. It includes the conclusions which can be drawn from the results. In a separate chapter there should be a summary of two to four pages of the whole thesis. The conclusions are portrayed by a critical reflection of the thesis’ contents and results. The facts should be discussed and a review or outlook can be given. In the summary, the objectives, approach, contents, results and conclusions of the thesis are illustrated in short form in order to give the hurried reader an overview over the whole thesis. Neither in the conclusion nor in the summary should new facts or data be given. This takes place in the main part.

3.7 List of references To enable readers to retrace the used sources of information a list of references is included after the final part. The list of references should contain the full indications of the used sources and at the same time gives an overview of the consulted literature which can be used to evaluate whether all relevant literature is included. The list of references comprises all titles mentioned in the thesis in one list in alphabetical order. Each title is given with the essential bibliographic data (name of the author(s), year of publication, title of the publication, edition, place and publisher). This applies in equal measure to sources of illustrations and tables that are displayed in the paper. Whether first names are written in full or as initials is a matter of citation style. For theses written in the Agriculture and Food Marketing department it is recommended to use the initials. In the following a few examples are given of how to indicate the sources in the list of references. The differentiation between monographs, articles, internet sources etc. is made here only to explain the different ways of citation.

9

Structure

Monographs Aaker, D.A. (1991): Managing brand equity. Capitalizing on the value of a brand name. New York: The Press. Burns, A.C. and Bush, R.F. (2003): Marketing Research. Online Research Applications, 4. ed., international ed., Upper Saddle River, HJ. J.: Prentice Hall.

Contributions in collected editions Foxall, G. (1987): Consumer Behaviour. In: Baker, M.J. (ed.): The Marketing Book. London: Heinemann, p. 115-201. Wier, M.; Mørch Andersen, L.; Millock, K. (2005): Information provision, consumer perceptions and values - the case of organic foods. In: Krarup, S.; Russell, C.S. (eds.): Environment, information and consumer behaviour. Cheltenham, UK: Elgar (New horizons in environmental economics), p. 161-178.

Journal articles Anderson, E.T. and Simester, D.I. (1998): The Role of Sales Signs. In: Marketing Science. Vol. 17, No. 2, p. 139-155. Hanf, J.H. and Kühl, R. (2005): Branding and its consequences for German agribusiness. In: Agribusiness, Vol. 21, No. 2, p. 177–189. If there is a quotation from a journal article without the author’s name given, the author can be named as “Anonymous”. Anonymous (1989): Brands – How much in Dollar? In: Absatzwirtschaft, No. 8, p. 50-54.

Internet sources of information Internet sources of information are also included in the list of references. The general requirement to source indications, i.e. sources have to be clearly identifiable and reproducible, is also valid for internet sources. The difference is, however, that books, journals and newspapers are collected and archived in libraries while internet sources are archived on the server of the provider or on the producer of the data base and can be easily changed or deleted. Non-electronic sources are therefore preferred. There is however a difference between sources from the internet that were published in print version as well (e.g. scientific journal articles) and sources that were published electronically only (e.g. website). Sources that were published as print version as well are indicated just like a print document in the list of references. The Digital Object Identifier (doi) can be added to the indications. It is important to quote the date when the source was seen. The following example is a source that was published as printed and electronic version but was retrieved from the internet: Sage, C., (2013): The interconnected challenges for food security from a food regimes perspective: Energy, climate and malconsumption. In: Journal of Rural Studies 29, S. 71–80. Or: 10

Structure

Sage, C., (2013): The interconnected challenges for food security from a food regimes perspective: Energy, climate and malconsumption. In: Journal of Rural Studies 29, S. 71–80, doi:10.1016/j.jrurstud.2012.02.005. If a source was published electronically only the following indications are made, if possible: author(s), title and date of access. Additionally, the term “online in internet” or similar should be included as well as the Uniform Resource Locator (URL). If there is the date of the last update of the webpage available it should be included as well. The following example was seen on September 25th 2014 (the quoted source offers further information for quotation): University of Alberta Library: Citation style guides for internet and electronic sources. Online in internet. URL: http://guides.library.ualberta.ca/citation_internet [date of access 25/09/14, updated on 29/11/13]. Note: For sources from www.orgprints.org the date of access does not have to be included because this is a permanent archive. When quoting emails in the reference list, please note that a personal email is private. Whenever an email is made public, the permission of the person concerned must be granted. Privateperson, Ellen: RE: Your enquiry. 25.09.2014. Online in Internet. Ellen Privateperson’s email [email protected] to Edward Example [email protected].

Literature sources not available If a source of literature quoted in another book is cited, the original source must be consulted. If the cited source is not available despite thorough research, it should be quoted as follows (example): Kennedy, P. (1992): A Guide to Econometrics. 3. ed. The MIT Press: Cambridge, Mass. Cited in: Gujarati, D.N. (2003): Basic Econometrics. 4. ed. New York: McGraw-Hill Companies, p. 349. The source of the book that was cited (here: Gujarati (2003)) is listed in the literature list separately as well in the style of the respective type of document (e.g. article or monograph).

3.8 Annex The annex should follow directly after the list of references, whereby page numbers are continuous. The annex only contains what is not absolutely necessary for text comprehension. It is especially appropriate when the reader should be given further relevant information. The annex is equally structured as the text itself and may contain sub points. An accurate heading of the tables, texts etc. in the annex is also necessary. If there is more than one annex, there has to be a table of annexes before the first annex. Examples for typical contents of the annex are the author’s own calculations of the figures shown in the text, overviews and tables or questionnaires for empirical analyses.

11

Citation and plagiarism

3.9 Affirmation The affirmation needs to be attached to a Bachelor or Master thesis. The affirmation assures that the work was done independently and without cheating. The affirmation is placed as the last page of the thesis and is bound together with the other pages (not attached loosely). It is not mentioned in the table of content, has no chapter number or title and does not need a page number. The following is an example of an affirmation: Affirmation I herewith assure that I wrote the present thesis independently, the thesis has not been partly or fully submitted as graded academic work and that I have used no other means as the ones indicated. I have indicated all parts of the work in which sources are used according to their wording or to their meaning. I declare agreement to the inspection of my work with software to detect plagiarism. For this purpose I provide an anonymised electronic version of my work in a prevalent text editing format.

Witzenhausen, [date] [signature]

4 Citation and plagiarism The use of external thoughts and presentations has to be indicated by an exact quotation source. Attention must be paid that quotations are not falsely quoted by taking them from their context. All sources, published in whichever way, are quotable, although scientific literature is always preferable. General knowledge, which can be taken from any general thesaurus, does not have to be quoted in a scientific paper. The same goes for any relevant technical and general terms. Any other transfer of external ideas must be identified by its source (this applies in equal measure to written citations, internet sources, illustrations, tables, pictures etc.)! A reference has to be directly related to the citation so that every external idea can be identified and allocated to its owner. If there is only one sentence from one source, the reference is given at the end of the sentence (or embedded into the sentence as shown in Example 2 below). If several succeeding sentences originate from one source, there has to be only one mention of the reference at the end of the last sentence, at the latest, however, at the end of a paragraph. This applies equally to direct and indirect citations. 12

Citation and plagiarism

Every reference begins with the author’s name followed by year and page number. For sources with two authors both are named. For sources with more than two authors, only the first author is named followed by “et al.” (Latin: et alii = and others). In the literature list, however, all authors are listed. If the name of the author cannot be identified despite thorough research, the term “anonymous” can be used instead of the author’s name (this may sometimes be the case with internet sources or newspaper articles). Sources can be cited either in the text (“Harvard-System”) or as a footnote. Whichever form is chosen, it must be consistent within one paper. In a footnote, further comments are possible compared to quotations in the text itself. Footnotes are numbered either by page, chapter or in a continuous way throughout the text. In the Agricultural and Food Marketing department we usually use citation in the text. Source indications should always contain the page number of the citation. If the text is referring to two or more pages, this is indicated by e.g. 15f (page 15 and 16) or 15ff (page 15 and more than one following page) or alternatively 15p and 15pp. An indirect quotation is the case if external ideas have been used in the author’s own words. Example 1:

Marketing is a social and managerial process (Kotler and Armstrong 2003, p. 5).

Example 2:

According to Kotler and Armstrong (2003, p. 5), marketing is a social and managerial process.

A word for word quotation from a source in the text is indicated as a direct quotation by inverted commas. These texts must not be modified but written letter for letter and character for character. Small omissions within the direct quotation are indicated by ellipses “(…)”. Direct quotations should be used as little as possible. Example 1:

“We define marketing as a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others” (Kotler and Armstrong 2003, p. 5).

Example 2:

Kotler and Armstrong (2003, p.5) “define marketing as a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others”.

All sources in the text must be in accordance with the reference list, i.e. all sources mentioned in the text must be listed in the literature list and all sources in the literature list must be mentioned at least once in the text.

13

Colloquium

Scientific writing means to read, comprehend and process scientific literature. The author is supposed to show that he/she has read and understood the literature relevant for the specific topic, contemplated and reflected different sources and composed his/her own text according to the considered information. Therefore it is not enough to take whole passages from literary sources without alteration (as a direct citation) or slightly altered (as an indirect citation) into the author’s own text. This also includes sources in a foreign language that are translated into German or English. If the rules for source indications are not followed the author may arouse suspicion for plagiarism. For self-protection the author should handle sources very accurately and choose in case of doubt the “safer” alternative. The author should also be aware that her/his work is going to be checked by software for plagiarism detection.

If three passages in the paper can be identified, in which the direct literal wording or a passage as regards content is not cited according to these guidelines, the paper is failed!!!

5 Colloquium In most study programs, the thesis has to presented orally with a discussion afterwards, which is sometimes called colloquium. The date and the room have to be organised by the student. Presentations are often given using slides, e.g. with PowerPoint. The font size on the slides should be minimum 18 pt (- however, this depends on the room size as well). As a rule of thumb, maximum five bullet points per slide should be shown. The slides can be designed including figures and pictures to support listening but too much colours and movements on the slides may have a counteracting effect and distract listeners. The first slide should include the title of the thesis, the name of the presenter(s), the matriculation number, the supervisor, the date of the presentation and possible the logo of the university. The second slide should be showing the structure and content of the presentation. The course of the presentation should be similar to that of the written thesis regarding the structure. The slides are supposed to have page numbers to support the discussion.

14

Further literature for the preparation of a scientific paper

There is a time frame set for the presentation which should be strictly adhered. Deviations have a negative impact on the grading (especially excess length). It is strongly advised, therefore, to rehearse the presentation with taking the time.

6 Further literature for the preparation of a scientific paper Anderson, J. and Poole, M. (2001): Assignment and thesis writing. 4. ed., Brisbane: Wiley. Booth, V. (1995): Communicating in science: writing a scientific paper and speaking at scientific meetings. 2. ed., Cambridge: Cambridge Univ. Press. Day, R.A. (1998): How to write and publish a scientific paper. 5. ed., Westport: Oryx Press. Holtom, D. and Fisher, E. (1999): Enjoy writing your science thesis or dissertation: a step by step guide to planning and writing dissertations and theses for undergraduate and graduate science students. London: Imperial College Press. Wagenen, R.K. van (1991): Writing a thesis: substance and style. Englewood Cliffs, NJ: Prentice-Hall. There are several common citation styles that can be used as a reference. The citation guidelines given here are meant to aid students writing their theses, however, other citation styles can be applied as well. Important is the coherent use throughout the text. There are style guidelines for the different citation styles available in books or on the websites of some universities. Examples of citation styles are: 

Modern Language Association (MLA) Citation Style,



American Psychological Association (APA) Citation Style and



Chicago Citation Style (see Chicago Manual of Style).

7 Source These guidelines are based on an original from Prof. Dr. T. Becker, University of Hohenheim, guidelines of the Department of Agricultural Economics and Rural Development of the University of Göttingen and the guideline for citing electronic sources of the University Library of Münster.

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