Marketing Online

Made Easy

Marketing Made Easy

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Marketing Made Easy

Contents  Marketing Tactics – An Introduction  Begin with the end in mind  Simple Marketing Tactics that Drive Sales  9 Tactics to Create Strong Customer Relationships  How to Quickly Increase Conversions and Sales  Keep It Simple  Basic Marketing Tactics  Advanced Marketing Tactics  What you need to know about headlines  Positioning as an Authority for Marketing Success

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Marketing Made Easy

Marketing Tactics – An Introduction The dream of every „turbo marketer‟ is to increase the bottom line, raise the conversion rate, and make more sales. Equipped with tips and insider secrets about marketing tactics, you will be able to get the job done even faster and easier than ever before. Not only can you stay in the lead during the race to the finish, but you‟ll run circles around others who have decided to do it the hard way – without facts and information that make marketing plans effective. Marketing is an amazing concept that centres around simplicity. But it‟s essential to know and understand the marketing techniques that work, because simplicity simply doesn‟t work without effective marketing tactics. Keeping things simple keeps customers coming back time and time again because they know how and where to find you – and they know they can count on you to have what they are searching for even before they realise what they need.

So, exactly what are marketing tactics anyway? They‟re marvellous secrets that are not typically understood or recognised by the average competitor in the business. They start with a clear picture and visualisation of how you define success for your business. Learning to read the customer‟s mind and control how they think and what they choose to purchase is a vital key to success in marketing. Marketing tactics always include a „hook‟ for the customer. That‟s something of value to them. It‟s a particular benefit that the customer recognises as valuable and important for some reason. But first, you must firmly grab their attention.

Writing is not the same as face-to-face discussion or marketing the benefits of a product or service with the customer in front of you. But when you know how to interject and intertwine emotional feelings and excitement in your written marketing materials, you can easily grab a customer‟s attention and keep it.

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Marketing Made Easy If you‟ve already spent too much time doing the same old marketing things over and over, and getting the same old poor results, it‟s time to try something fresh and effective. It‟s time to explore a world filled with possibilities and opportunities by integrating successful, proven marketing tactics into your marketing plan. The time you spend preparing a successful marketing plan today with tactics that really sell, will result in dynamic results and more time to do what you like doing best in the future – counting your conversions and profits!

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Marketing Made Easy

Begin with the End Successful marketing tactics begin with the end in mind. After all, if you don‟t know where you‟re going, how do you expect to know how to get there? That makes it essential to understand exactly what the customer wants and anticipate their needs long before they begin a search for a product or service.  But how do you really know how to visualise the future?  What can you do to turn your small business into a huge business with high profits, high conversions, and high profits?

Start by knowing your customer This is the #1 marketing tactic that every marketer must know, believe, and understand. It‟s not enough to have a general knowledge of the market and the customer. It‟s vital to know the audience and relate directly to their needs. It‟s about anticipating their next move and then their next move after that. And it‟s about appealing to their emotional needs.

Understanding the customer begins with a clear picture of who they are and what key characteristics they share. It is those key characteristics or idiosyncrasies that make them the best prospects for your product or service. That‟s why they are so important to your future success – because they have a need for what you have to offer. Once you are able to clearly identify the customer and what they want, it‟s essential to craft and create a message that speaks directly to them. A general message about a product and the features it offers is never enough.

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Marketing Made Easy Customers want to know “what’s in it for me”

They are seeking value and looking for benefits or products. Your message must clearly articulate the benefits and advantages of what you have to offer. The message must appeal directly to the customer‟s needs and appeal to him in a very unique way. What are most customers looking for in terms of benefits?

People are always looking to save both time and money. If they can find a product that saves time, fills a need, and is appropriately priced, they will buy it. They‟ll even pay more for a product if they truly believe it offers significant or multiple benefits over other similar products. They‟re not as interested in features as they are benefits so focus the message towards their emotional buying needs. And don‟t be afraid to highlight multiple benefits of a product to really engage the customer. In today‟s fast-paced world and advanced technology, people are always looking for the best and the fastest. They are also looking for ease of purchase. Marketing tactics must respond to this need and your message must be emotionally appealing and soundly convincing.

Back it up!

But just as importantly, be sure you can back up your claims of benefits and value to the customer. It‟s not just a customer you want to attract. It‟s a „repeat customer‟ that can help your business soar too. Provide the customer with quality products and follow-up to make sure they are satisfied. Learn from your customers and use that valuable knowledge to anticipate the next need that will surface from customers.

Proactively create a marketing plan that integrates multiple marketing tactics to help ensure optimal success. Deploying effective tactics will quickly result in higher conversions and more sales. And with more sales, you‟ll have a thriving business that grows exponentially as word spreads virally about your products and service.

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Marketing Made Easy Don‟t under-estimate the value of utilising proven, successful marketing tactics when it comes to marketing your products. Know where you want to go before you start the journey. Start with the end in mind. Envision success and visualise the sale. Success awaits those who can see ahead of the crowd.

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Marketing Made Easy

Simple Marketing Tactics that Drive Sales Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales.

For example, one simple tactic is to make it quick and easy for web visitors and customers to view information on your website. Allowing adequate white space, creating short sentences, and keeping enough space between words, sentences, and paragraphs will make your site more appealing.

In addition, the strategic use of keywords and keyword phrases will attract search engines and keep site visitors scanning your content. Words that demonstrate how your product adds value will capture attention and focus the reader on “what‟s in it for them”. And these are also valuable search engine optimisation techniques that will drive visitors to your website.

Simple marketing tactics

A very important tactic is to make everything simple. Some recommended options include:

1. Bulleted or numbered lists (like this one) 2. Use of bold to highlight keywords or important benefits (use sparingly to ensure emphasis without over-use) 3. Subheadings to create a logical flow and to break large blocks of content 4. Titles and subheadings in „sentence case‟ since capitalising most words tends to break attention span and create confusion 5. Graphics or pictures that are clearly relevant to the product and that showcase benefits and value 6. Highlighting unique information, benefits and value by using „call out boxes‟, „pull quotes‟ and other design elements

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Marketing Made Easy 7. Since people tend to scan web pages rather than read them, snippets or short phrases with important information become vital for website content. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction and you‟ll lose the site visitor‟s attention quickly. These are just some of the recommended options when creating website content. Not only is it important to integrate many of the basic and advanced marketing tactics into your marketing plan, it is also vital to include methods of testing their effectiveness. Watching and monitoring statistics that indicate how long visitors remain on your pages, among other measures of success, will help you refine marketing tactics and improve your marketing strategy.

Once you deploy some of the more advanced marketing tactics that are proven effective you will begin to see conversions increase quickly. And increased conversion rates lead to higher sales and repeat business.

Advanced marketing tactics include options such as the use of powerful copy that attracts readers, inclusion of questions that help you lead customers toward sales, and using authority positioning to increase site integrity and credibility. If you‟re searching for ways to grow your business, you don‟t want to miss an opportunity to evaluate marketing tactics that will put you on the super-highway to success. Evaluate what others have already tested and proven successful. Create the winning formula for your website and enjoy the success that comes from hard work and vision.

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Marketing Made Easy

9 Tactics to Create Strong Customer Relationships Online users are always searching for something of value to them. Whether it‟s information, products, or services, they are looking for an answer to a question or a problem. Online marketing tactics are especially important with the increase in competition across the world wide web.

One of the most important aspects of building an online business is to create a business that values and appreciates customers and potential customers. This means marketing tactics that build a strong, trusting relationship with customers are important. Building trust starts with the first encounter with your website and continues with every single subsequent interaction.

According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day. A moment is the few seconds it takes for the brain to evaluate and record an experience. These experiences can be either positive or negative and your website, headlines, content, or responses can make a huge difference in how people record the experience – and their reaction also determines what people do next.

When people visit your site, they quickly scan the headline to see if they want to read more. They continue reading if they are engaged and intrigued and they want to learn more about what you have to say. This is a great place to start building a relationship with customers. Be sure that you say what you have to offer and do not make false promises or you‟ll lose customers quickly. It‟s important to build this connection with customers and website visitors to gain their commitment and loyalty. They will also become tremendous assets as their trust grows and they promote and advertise your website to their friends, colleagues, and social network. Relationship marketing is a valuable marketing tactic for online entrepreneurs. It has been an important part of sales in the off-line world for decades and now it has found its way to the Internet. © Copyright 2011 Topaz Professional

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Marketing Made Easy But building a relationship online is different than having a face-to-face discussion and opportunity to persuade potential customers to make a purchase.

Some of the most effective tips and methods deployed to begin building a positive relationship include: 1. Make every customer interaction count. 2. Follow-through on commitments and claims about products or services. 3. Offer benefits and product value that responds to the customer‟s desires. 4. Treat customers as individuals who are respected and valued. 5. Listen to customers – even complaints can be a gift if handled properly and quickly. 6. Be available and accessible when customers have questions, concerns, or comments. 7. Surround your customers with valuable information by using emails, website content, social media, and other methods of outreach – but do not be invasive. 8. Make your website user-friendly and easy to navigate for new and existing customers. 9. Create a blog about your business where discussion is more casual and inviting. Relationship-marketing is not just a fad. It‟s here to stay and people want to know that they are valued and appreciated as an individual. Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website. Don‟t take a single customer for granted. Each and every interaction with a customer is a gift and should be valued.

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Marketing Made Easy

How to Quickly Increase Conversions and Sales Creating a winning proposition for an online business is accomplished by establishing and executing goals, strategy, and proven marketing tactics. Equipped with these three (3) major components of business planning, an online marketer can expect to see business growth resulting from increased conversions and higher sales.

So, exactly how do you pull these three major elements together?

Start with goals

First, creating goals is the most important place to start. Maybe your goal is to become the largest online seller of products or services in your particular niche. That‟s an awesome and commendable goal. Maybe your goal is to launch a brand new product concept to the world -which is also admirable. Perhaps your goal is to increase conversions by 200% within 6 months or something more lofty and aggressive.

But now that you know your goal, how do you achieve success?

A winning combination

You must have a strategy that includes marketing tactics if you want to succeed. Think of it this way.

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Marketing Made Easy There are three components of a successful and powerful marketing plan. 1. Goals are the big picture. A goal tells you where you want to go and it is the vision of success that you have for your future. It‟s the inspiration and motivation that keeps you focused and it‟s what makes you want to jump out of bed to hit the keys and enter cyberspace every chance you get. It‟s what keeps you from straying in your business endeavors. Becoming the #1 seller of Product X is a goal. 2. Strategy is an idea about how you can achieve your goals. It‟s a more general idea of how to get where you want to go and it is a conceptual plan for success. Maybe your goal is to become the #1 marketing expert in a particular niche. You plan to do that by offering a unique service that accompanies your product or by offering an alternative way to utilise your product. Or perhaps you plan to do it by including value-added products or services with every sale. Maybe you want to be the “go to price” guy. You may want to make 100% moneyback guarantees with no questions asked. Regardless of the “how”, you are now thinking about strategy and ways to increase your exposure, conversions, and sales. There may be multiple strategies to support your goals and that‟s fine. It‟s even expected. Creating a new way to optimise Product X is a strategy.

3. Tactics are those individual actions, activities, and plans that help you achieve your goals and are based on your strategy. Now we‟re down to business. A tactic is a real action that helps you implement your strategy. Tactics are when you really get down to work. They are derived from a clear understanding of your potential customer, the target audience needs and desires, and a thorough analysis of your product‟s strengths, benefits, and value.

But they are also created with knowledge of the competition, what makes your product unique, how you separate yourself from the competition, and what the market is looking © Copyright 2011 Topaz Professional

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Marketing Made Easy for not only today, but tomorrow! Just like strategies, there may be more than once marketing tactic to accomplish the strategy and once again, that is the expectation. Tactics allow you to demonstrate how your product can be diversified or how it can be leveraged in multiple ways for others to receive value or benefits in some way. Tactics may include creation of videos, blogging, promoting your business in one more than one language, creating content that optimises keywords, re-engineering a website to make it faster or more user-friendly, or other specific actions that help you accomplish your strategy and achieve goals.

Execution is critical

Online marketing tactics should be simple and expertly executed. Knowing how to create the three components of a winning online business will drive conversions and sales to new heights. Use an engaging combination of basic marketing tactics and augment them with advanced marketing tactics that have proven successful time and time again for the fastest road to success. Before you approach your business with a “we’ll wait and see” approach, evaluate your goals and create marketing strategies and tactics that ensure success for the long-term. Increased conversions and sales will follow.

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Marketing Made Easy

Keep it Simple Online marketing tactics create a thriving business with heavy traffic, high conversion rates, and lots of sales. That‟s the intent of any business and its marketing plans – to make the most sales possible and do it as effortlessly as possible. Marketing tactics are deployed every day by aspiring online marketers seeking to make their fortune in the world of online marketing and many of them succeed.

Unfortunately, many new and even many long-time online marketers make a critical mistake when it comes to marketing to their customers. They make it too complicated and their marketing tactics betray them.

Customers are not looking for something overly complex. They have a limited amount of time to find what they need and they want to do it quickly. In today‟s world of advanced technology, high speed Internet, iPhones, hand-held computers, and other methods of portable online access, people are searching for information quickly.

As a general rule, customers do not read what they see on the Internet. They scan and browse the information for what they want to see. If they don‟t see it quickly, one click of the mouse and your business is history to them. That‟s why it‟s vital to deploy marketing tactics that quickly and immediately engage and entice a site visitor to want to know more. Marketing tactics that win in today‟s world are those tactics which are focused on proven, effective methods of marketing. They are designed around a customer‟s needs and an understanding of exactly what customers are searching for.

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Marketing Made Easy

Basic Marketing Tactics Online marketing is the result of ambition, determination, commitment, and a desire to succeed. It‟s also dependent on successful marketing tactics that attract visitors, drive sales, and retain long-term loyal customers. Turbo-marketers are highly focused on advanced marketing tactics that enable them to successfully grow an online business. They are the leaders and winners in the world of online marketing and sales.

The good news is that there have been many people who have tried, failed, tried again, failed again, and finally succeeded in identifying the most effective marketing tactics for an online business. Learning from the mistakes and successes of other thriving marketers gives today‟s marketers the ability to come out of the gate running -- and with some ambition and hard work, move ahead of the pack to become a leader.

Take action

One of the first rules of online marketing is to take action. The web is a dynamic, rapidly-growing medium where businesses are created every day. If you sit and think about what you are going to do every day and never take action, you will never get where you want to go. Marketing tactics are useless unless you take action and execute them.

This takes us to the next critical point of online marketing. You must know and understand where you want to go before you begin your journey. Without a clear understanding of where you want to go, how do you know what you need to do? How do you create tactics and take action?

Establish goals

This makes it critical to envision the success of your business and know what you want to accomplish through your marketing tactics. Goals lead to strategies and then to tactics.

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Marketing Made Easy Before you take the first step on your online journey to successful entrepreneurship, establish your goals and objectives. Plant them firmly in your mind and envision yourself succeeding. Starting with a positive, „can-do‟ attitude is the best way to start any business or venture. Once you have your goals for success implanted in your mind, it‟s time to get started on the journey of a lifetime.

Define your business

Starting your online business means understanding what your business is all about. What is it you want to accomplish? What do you need to do to reach your goals? What marketing tactics will help you succeed? Success is heavily dependent on your ability to dissect and understand your business. You must be the expert in your niche and you must carefully evaluate what your customers want. Once you identify what they want, it is essential to determine how you can deliver those results for customers.

Basic marketing tactics

Now that you have your business firmly outlined and clarified, deploying basic tactics is next on the list. And that starts with knowing how to market what you have to offer. Basic marketing tactics include: 1. Creating a „brand‟ or identity around your product 2. Creating a simple marketing message 3. Establishing a credible website 4. Creating a presence as an expert in a niche 5. Defining the benefits or value of what you have to offer 6. Deploying search engine optimisation techniques (SEO) to attract and drive traffic These are some of the early, basic marketing tactics that must be mastered. As your marketing plan unfolds, integration of more advanced marketing tactics will enhance your online presence and position. They will also further the growth of your business through the use of © Copyright 2011 Topaz Professional

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Marketing Made Easy proven techniques that create a unique value proposition for the targeted audience. Build your business step-by-step and do your homework to evaluate the most effective marketing tactics available. Learn from other successful marketers and save yourself weeks, months, and years of effort by taking advantage of proven techniques whenever possible.

The sooner you know where you want to go, the sooner you will arrive.

One thing is universal about customers.

They are all searching for benefits and value. Their question is always about how a product or service can save them time, money, or both. They want to know the value a product offers and they‟re less interested in the features of a product. If the product has value and benefits, they assume the benefits will be included.

There are some key marketing tactics that every online marketer should know from the beginning. 1. Know and understand your niche audience – understand what they value. 2. Keep content dynamic, always changing and evolving. Static content will turn off a potential customer (and search engine) quickly. 3. Clearly articulate what is unique about your product or business. Differentiate your business from the competition quickly and succinctly. 4. Headlines attract and keep visitors onsite. Make sure headlines are effective and use optimal search engine optimisation (SEO) techniques. 5. Create a relationship and sense of trust with your potential customers and customers, and they will be loyal. 6. Demonstrate value – don‟t just talk about it. Show them what‟s in it for them. 7. Surround customers with your marketing message without being invasive. Articles, website content, email blasts, newsletters, social media, and other technological advances offer expansive opportunities to provide valuable information on an ongoing basis.

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Marketing Made Easy The winning marketing tactics are those tactics that sell value and benefits. It‟s about understanding what the customer wants and responding to that need in multiple ways.

Providing a customer with what they want before they ask is the best way to keep them engaged.

There are many proven and effective marketing tactics that have been successfully deployed by some of the greatest online entrepreneurs. These marketing tactics are not hidden in the world of online marketing but they are often not clearly understood or visible to the average competitor in the business either.

Do your homework and access the most successful, proven marketing tactics available and your business will soar. Both you and your customers will benefit from your efforts.

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Marketing Made Easy

Advanced Marketing Tactics A marketing plan is just as valuable for online business as it is for traditional offline business. An effective and successful marketing plan should contain a list of tactics that will be used to increase traffic to a website, increase conversion rates, and help grow sales. There are beginner and advanced marketing tactics and it is vital to integrate all of them into a successful marketing plan.

Tactics are those methods that are used to achieve a particular short-term goal. They help define and explain how to complete a task successfully to reach a desired outcome. To optimise tactics, you must first have a goal in mind and that means visualising what success looks like for your business.

Some marketing tactics that have proven effective for online marketers include: 1. Creation of compelling headlines and content to engage site visitors. 2. Scripts that increase sign-ups and subscriptions. 3. Utilisation of an auto-responder or other technology to reach out to customers. 4. Use of social media to reach a target audience. 5. Marketing through article sites, ezines, newsletters and other media to reach customers. 6. Inclusion of videos that demonstrate product benefits and value. 7. Blogging to allow people to get to know you better. 8. Asking questions to learn more about what the customer is thinking. 9. Offering solutions to a problem. Marketing tactics are not secrets that are hidden from the average online marketer. But they are often overlooked and misunderstood by many marketers. Understanding the basic principles behind marketing tactics makes it much easier to effectively deploy them for your business.

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Marketing Made Easy One important aspect of online marketing tactics is that they must be simple. When marketing tactics become complex and unwieldy, they no longer work. Tactics should be simple, easy to implement, and easy for customers to understand and follow.

There are basic marketing tactics and there are more advanced tactics for those who take their online business seriously.

For example, advanced tactics related to giving away products or content for free will raise questions in the mind of a customer. If your information is so valuable, why are you willing to give it away? What‟s in it for you and how do I get anything out of it? Can I trust you? This is a very interesting marketing concept. If people are curious about why you are giving something away, what would you expect them to do?  Click away?  Or keep reading?

Customers are likely to keep reading to find out why you are offering valuable free content and in the process they become more engaged and intensely intrigued by what you have to offer. Not only are you creating interest from your potential customer, but you are building trust with them too. The more facts and information you offer them, the more likely they are to see you as a partner with them and they‟ll turn to you for more information and facts. This enables you to create a loyal relationship and gain them as a valuable long-term customer. You haven‟t even sold them anything yet, but you have gained their trust. Sales will certainly follow. Knowing how to deploy this and similar types of advanced marketing tactics will soon put your business on the high road to success. You‟ll reap the benefits of accessing advanced marketing tactics by incorporating them into an existing or new marketing plan that envisions the future of your business. Marketing tactics that work are the secret to online success. Don‟t let another day pass by without evaluating and updating your existing tactics and incorporate fresh, proven tactics that

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Marketing Made Easy will make your sales soar and put you in the winner‟s circle.

What You Need to Know About Headlines Have you ever wondered why some marketing tactics just don‟t seem to work for your business? You sit and watch a competitor‟s website grow and business soar and you‟re just not quite sure how they do it. After all, aren‟t all marketing tactics pretty much the same? The answer is a resounding “NO”!

Marketing tactics that work are not about rocket science. They are often very simple concepts but many online marketers fail to recognise them for the value they can bring to a business. Focusing on a business that brings high conversion rates and plenty of sales is a marketer‟s dream.

But it will only materialise when marketing tactics are successfully deployed. First of all, people want to find a solution to a problem. That‟s why they‟re searching for a particular product or benefit to begin with. So what do you have to offer?

Headlines say it all Don‟t wait to tell them what‟s in it for them. Tell them right away with your headline. Headlines can be one of the most effective marketing tactics you have to offer. The headline should always include valuable benefits for the customer. With recent studies indicating that users decide whether or not to stay or leave a site within 8 seconds or less, well-written headlines are critical.

Using a headline to grab attention is one of the simplest, yet most effective marketing tactics available. People have a chance to quickly understand why they need to read further than the headline. Instead of clicking away from your site, they‟ll be clicking through your information to find out more.

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Marketing Made Easy

Always follow-up a headline with some other compelling fact or value-added benefit of the product or service. Keep website visitors moving through your content by including one bit of important information after another in every sentence. Don‟t use teasers that make them feel they have to keep searching for what‟s important but be up-front and direct about the product‟s value and benefits with each sentence.

Market the benefits and value The headline is the best place to start marketing the benefits of the product. It‟s also the best way to attract search engines that are seeking websites based on keywords used by online users. When the headline includes the words that potential customers are most likely to search for, the search engines will reward you by bringing more visitors to your website. Facts, statistics, and data that substantiate your claims of value are also important ways to increase the effectiveness of headlines. “48% reduction in costs with X product….” can be a real attention grabber. Don‟t hesitate to use data to support your benefit claims.

Advanced marketing tactics

Headlines are just the beginning with marketing tactics. There are many more advanced marketing tactics that can make a substantial difference in conversion rates and sales. Knowing and integrating advanced marketing tactics into the overall marketing plan for your website and business can make a huge difference in your profits.

Evaluate your current marketing tactics and make necessary adjustments by utilising advanced tactics to support and grow your business. Time spent preparing effective marketing goals and strategies, supported with effective tactics, is time that will result in higher profits and a thriving business. And always remember – success starts with your headline!

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Marketing Made Easy

Positioning as an Authority for Marketing Success Online users are searching the Internet for information, products, and services every minute of every day. With the intense competition and wealth of information available on the Internet, people do not want to spend their time visiting a site that they do not believe is high quality, credible, and worthy of their time. They‟ll allow you 8 seconds to grab their attention and that starts the beginning of a relationship – or breaks it.

Proven marketing tactics become increasingly valuable today with the increased competition and scepticism of many web users. If visitors do not perceive a site is high integrity, they quickly click their heels and scamper to another website because they know there are many more.

But people who believe your site has something valuable to offer and that is highly credible will stay around long enough to learn more. They‟ll search your content for more information and as they become more intrigued by the content they begin to trust you and what you have to say. If you‟ve deployed a marketing tactic that establishes your credibility, you are ahead of the race. Think about your own buying patterns. If you do not believe you can trust a business, you are most likely to avoid stopping by to browse the products. It doesn‟t matter if the business is offline or online. You want to know that you are talking to an expert in the niche. And that‟s how online web users feel too.

There are too many credible resources for them to waste their time on a site that does not meet their expectations of quality and credibility.

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Marketing Made Easy So, exactly how do you increase your credibility and attract a wider audience?

First of all, you must position yourself as an authority and as someone who truly understands what the customer needs. You must quickly develop a sense of authority by including valuable information, data, statistics, and compelling content on your website. It‟s not just about the product you have to offer, but it‟s about your own ability to respond to their needs and questions. And it‟s about your personal experience with the particular niche.

Having credentials related to a particular field can go a long way towards increasing credibility. But so can experience and connections through a network of similar experts. Many marketers fear the mention of other experts in their field because they assume they will lose business to them. But people appreciate a marketer who is confident enough to talk about others who offer solutions. It actually increases your credibility and helps build a sense of loyalty.

When people know they can come to you for answers and that you will also redirect them to other credible resources, they are most likely to see you as a partner. Having relevant links to reputable websites that also offers information and solutions on a particular niche actually increases your credibility as an expert in the field. In today‟s world of technology, people have a vast array of resources available to them through the Internet. They don‟t have to settle for one product or service anymore. They have freedom and flexibility to shop around and if they do not believe your site or products are credible, they will do exactly that.

Before you lose another customer to the click of a mouse, check your own content and information to see if it exudes confidence and credibility. If not, it‟s time for an over-haul of marketing tactics that position you as an expert in the field.

Marketing tactics that include positioning yourself as an authority are more likely to land you at the finish line as the winner.

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Marketing Made Easy

Legal Disclaimers & Notices All rights reserved. No part of this document or accompanying files may be reproduced or transmitted in any form, electronic or otherwise, by any means without the prior written permission of the publisher. This eBook is presented to you for informational purposes only and is not a substitution for any professional advice. The contents herein are based on the views and opinions of the author and all associated contributors. While every effort has been made by the author and all associated contributors to present accurate and up to date information within this document, it is apparent technologies rapidly change. Therefore, the author and all associated contributors reserve the right to update the contents and information provided herein as these changes progress. The author and/or all associated contributors take no responsibility for any errors or omissions if such discrepancies exist within this document. The author and all other contributors accept no responsibility for any consequential actions taken, whether monetary, legal, or otherwise, by any and all readers of the materials provided. It is the reader's sole responsibility to seek professional advice before taking any action on their part. Readers results will vary based on their skill level and individual perception of the contents herein, and thus no guarantees, monetarily or otherwise, can be made accurately. Therefore, no guarantees are made.

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