2016 MARKETING CALENDAR Dates, events, and marketing ideas to grow your business in 2016
JANUARY 2016 MONTHLY AWARENESS
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» Blood Donor Month » Mentoring Month » Weight Loss Awareness New Year’s Day
MARKETING IDEAS » Create a Customer Loyalty » New Year’s Resolutions » Weight Loss Tips » Holiday Round Ups » Anniversary Sales » MLK Day of Service » Weight Loss Tips » Participate in a Blood Drive
Referral Program
Martin Luther King Day
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National Popcorn Day
Compliment Day
FEBRUARY 2016 MONTHLY AWARENESS
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» Heart Disease Awareness » Black History Month » Children’s Dental Month Groundhog Day
Wear Red Day
Superbowl
Mardi Gras
Lincoln’s Birthday
Valentine’s Day
MARKETING IDEAS » Heart Healthy Tips » Wear Red Day Social Media » Superbowl Recipes » Chinese New Year Parade » Mardi Gras Recipes » Valentine’s Day Decor » President’s Day Sales
Chinese New Year
Presidents’ Day
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MARCH 2016 MONTHLY AWARENESS
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» Reading Awareness Month » Women’s History Month » National Nutrition Month Employee Appreciation Day
Read Across America Day
MARKETING IDEAS » Read at a School » Employee Appreciation Day » Bake Pies for Pi Day » Spring Cleaning Promotions » St. Patrick’s Day Decor » Easter Egg Hunt » Easter Decor and Recipes
International Women’s Day
Daylight Savings (1 hour ahead)
National Puppy Day
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First Day of Spring
St. Patrick’s Day
3.14 Pi Day
Good Friday
Easter Sunday
APRIL 2016 MONTHLY AWARENESS
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» Autism Awareness Month » Financial Literacy Month » National Mathematics Month » Sexual Assault Awareness » Earth Month » National Volunteer Month » Jazz Appreciation Month
FRI
April Fools Day
World Health Day
MLB Opening Day
MARKETING IDEAS » April Fools Day » Tax Tips and Advice » Volunteer at a Local Event » Passover Recipes » Earth Day Tips and Events » Take Your Child to Work » Spring Sports
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National Grilled Cheese Day
Tax Day
National Library Workers Day
Earth Day & Passover
Administrative Professionals Day
Take Child to Work Day
Arbor Day
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SUN
MAY 2016 MONTHLY AWARENESS
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Kentucky Derby
Mothers’ Day
» ALS Awareness » Asthma Awareness » Asian Pacific American Heritage Month » Motorcycle Awareness » Stroke Awareness » Jewish Heritage Month
Teacher Appreciation Day
MARKETING IDEAS » Cinco de Mayo Celebration » Mother’s Day Gift Guide » Memorial Day Remembrance » Wedding Season » Vacation Travel Tips » Participate in local events
Cinco de Mayo
Armed Forces Day
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Memorial Day
National Burger Day
JUNE 2016 MONTHLY AWARENESS
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» Carribbean American Heritage Month » LGBT Pride Month » National Safety Month Doughnut Day
MARKETING IDEAS » D-Day Remembrance » Flag Day Activities » Father’s Day Gift Guide » Picnic Day Recipes » Graduation Gift Guide » Summer Planning » July 4th Promotions
D-Day
Flag Day
First Day of Summer
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International Picnic Day
Father’s Day
JULY 2016 MONTHLY AWARENESS
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» National Ice Cream Month » National Grilling Month
MARKETING IDEAS » July 4th Recipes, Decor, Party Planning, Events, etc. » Summer Safety Tips » Shark Week » Share customer reviews » Participate in local events » Seasonal Promotions
Independence Day
International Kissing Day
National French Fry Day
National Ice Cream Day
Parents Day
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AUGUST 2016 MONTHLY AWARENESS
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» Children’s Eye Health Month » National Golf Month » Breastfeeding Month » Immunization Awareness
International Friendship Day
MARKETING IDEAS » State Fair Season » Back to School Promotions » Labor Day Promotions » End of Summer Sales » Hot Weather Promotions » Relaxation Day Events » Senior Citizen Discount » Sand Castle Building Contest
Left Handers Day
National Relaxation Day
World Humanitarian Day
Women’s Equality Day
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SUN
Senior Citizens Day
SEPTEMBER 2016 MONTHLY AWARENESS
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» Childhood Cancer Awareness » Hispanic Heritage Month » National Preparedness Month » Wilderness Month » Life Insurance Awareness
MARKETING IDEAS
Labor Day
Patriot Day
» Back to School Promotions » Labor Day Promotions » School Supplies Drive » Charity Events » Football Themed Promotion » Sponsor Local Sports Team
International Day of Peace
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First Day of Fall
National Coffee Day
OCTOBER 2016 MONTHLY AWARENESS
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TUES
Rosh Hashanah
Taco Day
WED THURS
FRI
» Fire Prevention Month » Breast Cancer Awareness » Literacy Awareness » LGBTQ History Month » Bully Prevention Month » Italian American Heritage Month » Polish American Heritage Month
MARKETING IDEAS » Columbus Day Specials » Jewish Holidays » Halloween Costume Contest » Decorate for Halloween/Fall » Host an Instagram Contest » Start Thanksgiving Marketing
Columbus Day
Yom Kippur
Boss’s Day
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Halloween
National Chocolate Day
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NOVEMBER 2016 MONTHLY AWARENESS
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» Movember for Men’s Health » Lung Cancer Awareness » Epilepsy Awareness » National Novel Writing Month » Native American Heritage Month
WED THURS
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Daylight Savings Time Ends (1 hour back)
Sandwich Day
MARKETING IDEAS Election Day
» Thankful Campaigns » Election Day Event » Recycling Campaign » Lung Cancer Charity Walk » Thanksgiving Recipes » Thanksgiving Food Drive » Local 5k run/walk » Small Business Saturday Promotions » Holiday Gift Guides
America Recycles Day
Veteran’s Day
Great American Smokeout
Thanksgiving
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Cyber Monday
SUN
Black Friday
Small Business Saturday
DECEMBER 2016 MONTHLY AWARENESS
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» National Influenza Vaccation Week (first week) » Safe Toys & Gifts Month World AIDS Day
Cookie Day
MARKETING IDEAS » Holiday Gift Guides » Instagram & Facebook Contests/Giveaways » Holiday Recipes » Holiday Decor » Winter Preparedness Tips » Extreme Weather Promotions » New Year’s Event Guide » New Year’s Promotions » End of Year Review