Marketing 1210: Principles of Marketing

MARKETING 1210

(Telecourse)

PRINCIPLES OF MARKETING INSTRUCTOR: BOB REESE

ILLINOIS VALLEY COMMUNITY COLLEGE

IMPORTANT:

THIS SYLLABUS CONTAINS VITAL INFORMATION FOR THE SUCCESSFUL COMPLETION OF THIS COURSE. PLEASE REFER TO IT FREQUENTLY, AND WHENEVER YOU HAVE GENERAL INQUIRY TYPE QUESTIONS.

TO:

Students in MKT 1210 - Principles of Marketing Telecourse

FROM:

Bob Reese, Marketing Professor

SUBJECT:

Welcome to the wonderful world of marketing!

Principles of Marketing (MKT 1210) is a 3 credit hour comprehensive telecourse which offers a thorough introduction to marketing as it relates to contemporary living and society's changing needs. Please review carefully the procedures outlined in the syllabus. Since you will not attend regular class sessions, you will be responsible for the pacing of your own learning. The Reading and Examination Schedule gives you exact dates for taking exams so the course will be completed within the semester.

COURSE PREREQUISITE:

COURSE CREDIT:

NONE

THREE (3) SEMESTER HOURS

INTRODUCTION Marketing is a vital part of every organization, large or small. The success of an organization depends upon successfully satisfying customer needs and wants. Marketing is not just advertising or selling; it encompasses a myriad of concepts, techniques, and activities -- all directed toward distribution of goods and services to chosen consumer segments. Not only is marketing a vital part of every organization, but it exerts a vital influence on each of us. No matter what role you play, whether you own your own business, work for a major corporation or are just a consumer, you are affected every day by marketing issues. Therefore, learning the basics of marketing is an essential part of understanding our complex economic society. COURSE GOALS/OBJECTIVES The Marketing telecourse will give you an understanding of the marketing process and thus help you to identify the elements and relationships of marketing decisions, marketing research, target markets, consumer behavior, product strategy, channels of distribution, promotion, and pricing. To help you reach these goals, the course emphasizes vocabulary and terms related to concepts and principles of contemporary marketing. Seven to ten specific learning objectives have been identified for each of the seventeen lessons covered in the course. COURSE MATERIALS -- (available http://www.efollett.com). 1.

Textbook:

at

the

Illinois

Valley

Louis E. Boone and David L. Kurtz. Contemporary Marketing. 15th ed.; Thomson/South-Western

2

Community

College

Bookstore

&

2.

DVD:

Contemporary Marketing DVD:

TESTS AND EVALUATIONS Five module tests are required. Tests cover the material in the text and the Video DVD cases for each chapter. Each of the five module tests consist of 45 or 35 multiple choice questions. This course is designed to be completed in one (1) semester (or one summer session if taken during the summer). Each test must be completed by the test date specified on the Orientation Sheet. If the test is not taken by that date, a grade of 0% will be received and CANNOT be made up. Only under extreme extenuating circumstances will I consider granting any student an incomplete. In such a case the student must have completed at least three (3) module tests. If you find yourself another semester.

falling

behind,

consider

dropping

the

course

and

trying

again

BONUS POINTS Students may earn up to five (5) bonus points per unit by submitting a summary of a newspaper or magazine article that relates to a topic discussed in the unit.

The summary

should be typed with double spacing, and turned in along with your unit test answers. copy of the article (or the original) should accompany the summary.

A

Summaries submitted

after unit tests will not be accepted. Appropriate newspaper and magazines that might be used for the summaries include: Wall Street Journal, Business Week, Forbes, Fortune, Harvard Business Review, Nation Business and Administrative Management.

WITHDRAWAL: Effective Summer 2011, students will have the ability to initiate a withdrawal from classes. By completing the form in the Records Office or through the "Student Initiated Withdrawal" links on WebAdvisor, the student is authorizing IVCC to remove him/her from the course. Entering the student ID number serves as the student’s electronic signature. IVCC has the right to rescind a withdrawal in cases of academic dishonesty or at the instructor’s discretion. Students should be aware of the impact of a withdrawal on full-time status for insurance purposes and for financial aid. It is highly recommended that students meet with their instructor or with a counselor before withdrawing from a class to discuss if a withdrawal is the best course of action for that particular student. IT IS YOUR RESPONSIBILITY TO WITHDRAWAL THROUGH RECORDS OFFICE OR ONLINE. YOU DO NOT GO THROUGH THE PROFESSOR TO WITHDRAWAL. I do reserve the right to withdrawal a student from class for any reason. This may include academic dishonesty, plagiarism, cheating, classroom disruptions, etc. See the Course Orientation Information for withdrawal date.

3

IVCC EMAIL: Effective Summer 2011, all students will be responsible for checking their IVCC email. All electronic college correspondence will only be sent to the IVCC email. For information on accessing this account, go to the Learning Commons.

GRADING Grades will be based on the following: 3 module tests @ 45 points each 2 module tests @ 35 points each

135 points 70 points

Tests consist of multiple choice and essay questions.

POINTS:

184 163 143 122 121

- 205 points - 183 points - 162 points - 142 points points & below

= = = = =

A B C D F

READING SCHEDULE

Module No. 1 Text Customers DVD

DVD DVD

Chapter 1

Marketing: The Art and Science of Satisfying

Watch Chapter 1 Video Case. Chapter 3 Marketing Environment, Ethics, and Responsibility Watch Chapter 3 Video Case. Chapter 4 E-Business: Managing the Customer Experience Watch Chapter 4 Video Case. TAKE TEST NO. 1

Module No. 2 Text DVD DVD DVD

Chapter 2 Strategic Planning in Contemporary Marketing Watch Chapter 2 Video Case. Chapter 7 Global Marketing Watch Chapter 7 Video Case. Chapter 8 Marketing Research and Sales Forcasting Watch Chapter 8 Video Case.

4

Social

TAKE TEST NO. 2

Module No. 3 Text DVD DVD DVD

Chapter 9 Market Segmentation, Targeting, and Positioning Watch Chapter 9 Video Case. Chapter 11 Product and Service Strategies Watch Chapter 11 Video Case. Chapter 13 Marketing Channels and Supply Chain Management Watch Chapter 13 Video Case.

TAKE TEST NO. 3 Module No. 4 Text DVD DVD

Chapter 16 Advertising and Public Relations Watch Chapter 16 Video Case. Chapter 19 Pricing Strategies Watch Chapter 19 Video Case.

TAKE TEST NO. 4

Module No. 5 Text DVD DVD

Chapter 12 Developing and Managing Brand and Product Categories Watch Chapter 12 Video Case. Chapter 18 Pricing Concepts Watch Chapter 18 Video Case.

TAKE TEST NO. 5

****The following questions are commonly questions or concerns, please let me know.

asked

by

students.

If

you

have

any

ot her

WHERE SHOULD I TAKE THE TESTS? Tests are to be taken at the IVCC Assessment Center, You may complete the tests in either pen or pencil. You will be given a maximum of 50 minutes to complete each test. Tests will be scored by hand. Your test results will be mailed to you as soon as possible. Please remember that it will take about 7-10 days to receive, grade, and send out the results. If you can’t wait, you can email me with your name and Social Security number or College ID number and I will email your results.

5

CAN I TAKE MORE THAN ONE TEST AT A TIME? NO. Take one (1) test at a time. When finished, return it to the front desk, and take the next test if you wish. (Maximum allowed: 3 tests in 1 day.) Since each test covers multiple chapters it is difficult to study for more than one test and perform well. Though you can take up to 3 tests in 1 day, be aware that most students tend to get lower grades when attempting to take more than 1 test per day.

IS THERE A TIME SCHEDULE I MUST FOLLOW? There is a specific timetable for module completion that appears on the Course Orientation handout you got at the library. Individual tests have to be taken by the specific date. **Again, each test must be completed by the test date specified on the Orientation Sheet. If the test is not taken by that date, a grade of 0% will be received and CANNOT be made up. Also the tests must be taken in numerical order; ie. you cannot take test 3 before test 2; etc. HOW CAN I GET IN TOUCH WITH THE INSTRUCTOR? If you need to contact me, you can E-Mail me at: at 224-0354.

[email protected], or you can call me

WHO IS SUCCESSFUL IN THIS COURSE? Successful students are self motivated individuals who can discipline th emselves to work on their own. It is suggested you create a weekly schedule of reading and viewing to help with completion of assignments and preparation for taking the tests. Don't wait until the very end to prepare as it will most likely be disastrous.

POLICY STATEMENT ON CHEATING Students caught cheating will receive a 0 score on the test. The college considers cheating a serious offense. The student may be referred to the Vice President of Student Services for further action up to potential suspension from the college.

6