Market Research Test the reliability of your project
May 2009
Market Research Report
May 2009
Theme and amusement park
Summary: Introduction ............................................................................................................................3 Question 1/10 .........................................................................................................................4 What do you like to do when you go for days out? ..............................................................4 Question 2/10 .........................................................................................................................5 Would you be interested in going to this kind of park? ........................................................5 Question 3/10 .........................................................................................................................6 What kind of activities would you like to try in this kind of park?..........................................6 Question 4/10 .........................................................................................................................7 What do you expect from this kind of park? ........................................................................7 Question 5/10 .........................................................................................................................8 What would be your motivation to go to this kind of park? ..................................................8 Question 6/10 .........................................................................................................................9 How far would you travel to go to such a park? ..................................................................9 Question 7/10 .......................................................................................................................10 When would you rather go to this park?............................................................................10 Question 8/10 .......................................................................................................................11 Which day would you rather go there?..............................................................................11 Question 9/10 .......................................................................................................................12 How often do you think you would go to this park? ...........................................................12 Question 10/10 .....................................................................................................................13 How much would you be prepared to spend for ONE entrance to such a park? ...............13 Gender .................................................................................................................................14 Age.......................................................................................................................................15 SEC......................................................................................................................................16
MARKETEST - Online Market Research http://www.marketest.co.uk
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Market Research Report
May 2009
Theme and amusement park
Introduction Survey objective This market research was carried out prior to the creation of a computer coaching service. It determines: - Assistance needs. - Providers called in case of problem. - Budget per intervention.
Methodology The questionnaire was self-administered online on the Marketest website. 1172 people between 18 and 65 years old were questioned. The questionnaire was administered in May 2009
Report This report presents the survey results through: - Frequency table: the sizes and the percentages are presented on boards and graphs.
MARKETEST - Online Market Research http://www.marketest.co.uk
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Market Research Report
May 2009
Theme and amusement park
Question 1/10 What do you like to do when you go for days out? (Several answers possible)
amusement games educational games for the whole family sports activities motorised activities contact with and awareness of nature contact with animals other Total
What kind of activities would you like to try in this kind of park?
80%
72%
70% 60%
63%
60% 51%
53%
50% 34%
40% 30% 20%
6%
10% 0% climbing
MARKETEST - Online Market Research http://www.marketest.co.uk
quad biking
horse riding
acrobatic rides
trampolining
zip lines
other
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Market Research Report
May 2009
Theme and amusement park
Question 4/10 What do you expect from this kind of park? Please rank from 1 to 6 the following answers: 1 is the most important to you, 6 the least important. Size Size Size Size Size Size % % % % % % (R1)* (R2) (R3) (R4) (R5) (R6) supervised and secured attractions awareness of the forests and surrounding nature respect for the environment possibility to organise children's parties a pleasant place for families to relax thrills and spills Other Total
MARKETEST - Online Market Research http://www.marketest.co.uk
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Market Research Report
May 2009
Theme and amusement park
Question 5/10 What would be your motivation to go to this kind of park? Please rank from 1 to 4 the following answers: 1 is the most important to you, 4 the least important. Size (R1)* amusement 293 adventure 222 contact with nature and animals 295 convivial area for the family 196 other 3 Total 1009
% 29,0 22,0 29,2 19,4 0,2
Size (R2) 220 326 240 202 3 991
% 22,1 32,8 24,2 20,3 0,3
Size (R3) 275 240 263 205 1 984
% 27,9 24,3 26,7 20,8 0,1
Size (R4) 205 201 192 371 3 972
% 21,0 20,6 19,7 38,1 0,3
*R1 = Rank 1
MARKETEST - Online Market Research http://www.marketest.co.uk
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Market Research Report
May 2009
Theme and amusement park
Question 6/10 How far would you travel to go to such a park? Size Frequency less than 20 miles 381 38% from 50 to 100 miles 570 56% more than 100 miles 60 6% Total 1011
How far would you travel to go to such a park?
56% 60%
50% 38% 40%
30%
20% 6% 10%
0% less than 20 miles
MARKETEST - Online Market Research http://www.marketest.co.uk
from 50 to 100 miles
more than 100 miles
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Market Research Report
May 2009
Theme and amusement park
Question 7/10 When would you rather go to this park? (Several answers possible)
