y a d y r e v e Make . y t i n u t r o p p a day of o Increase production and patient satisfaction with products designed to help patients achieve and maintain bright, healthy smiles. Now, you can offer your patients the opportunity to have a beautiful smile every single day—Venus White’s three levels of whitening offer customized treatment, enhanced flexibility and superior results. Plus, our maintenance and oral care products help patients retain their bright healthy smiles. Add to that our full suite of business and marketing support tools, and you’ll discover benefits that go way beyond the dental chair.

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Personalized Professional Whitening and Oral Care

Make every day a Venus White day.

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Personalized professional whitening Pre-filled disposable trays

Key Features for Dental Professionals

Venus White Pro 16%, 22% and 35% Carbamide Peroxide

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NConvenient entry-level whitening provides unique business opportunities and opens doors to more advanced options

NHigh-performance whitening for custom trays take a patient’s smile up to 8.4 shades whiter with virtually no sensitivity*

Venus White Pro offers a variety of strengths to allow you to best meet the needs of your patients.

NEach disposable tray is pre-filled with mint-flavored 11.2% hydrogen peroxide gel

NContains potassium nitrate, which helps decrease sensitivity associated with bleaching

Tips: Ask patients how much time they plan to devote to whitening and if they have experienced sensitivity from bleaching previously.

NVisibly whiter teeth in just three days NNo chair time or multiple visits required NUltra thin—designed to mold securely around each tooth for maximum comfort

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Target Patients

Take-home for custom trays

1 Venus White Ultra

NOnce-a-day treatment for up to seven days

Key Benefits for Patients

Three levels of whitening

N%?B5166?B412978DG51B?@D9?>C 22% Carbamide Peroxide N1I?B>978DG51B?@D9?>C 35% Carbamide Peroxide N1IG51B?>3?1C2B51D8 NEasy to consume after snacks and meals

NPart of a maintenance routine for patients wanting to support the health of their teeth and gums

NPatients wanting to reduce their risk of tooth decay

NPatients who want to add a finishing touch to their smile NPatients who favor more natural products

NPatients who desire fresher breath

NPatients who favor more natural products NPatient who experience dry mouth, as the act of chewing and sucking may help increase salivary flow

NMale or female patients who want to moisturize their lips

NPatients who want whiter teeth that may be too sensitive to bleach NPart of a daily whitening maintenance routine NPatients who favor more natural products

A percentage of every sale of Venus White is donated to support breast cancer research.

Personalized professional whitening

Three levels of whitening

Venus White® Max In-office Whitening

Venus White® Pro Take-home Whitening for Custom Trays

Remarkably efficient—accelerate patients’ whitening for fast, effective results.

High-performance whitening for custom trays takes a patient’s smile up to 8.4 shades whiter.

In-Office Whitening Kit 2 – 0.96ml Hydrogen Peroxide, 2 – 0.24ml Activator, 1 – 1.2ml Gingival Barrier, 5 – 22ga Flock Tips, and 2 – 20ga Black Mini Tips

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16% Patient Kit 6 – 1.2ml Syringes, Tray Case, Shade Guide

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22% Patient Kit 6 – 1.2ml Syringes, Tray Case, Shade Guide

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Light Cure Gingival Barrier 4 – 1.2ml Syringes, 8 Black Mini Tips

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35% Patient Kit 6 – 1.2ml Syringes, Tray Case, Shade Guide

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16% Refill Kit 3 – 1.2ml Syringes

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Venus Comfort Gel 4 – 1.2ml Syringes, 4 Tips

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22% Refill Kit 3 – 1.2ml Syringes

Venus White® Ultra Pre-filled, Disposable Whitening Trays

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35% Refill Kit 3 – 1.2ml Syringes

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16% 50-Syringe Pack 50 – 1.2ml Syringes

Smart and convenient entry-level whitening solution provides unique business opportunities and opens doors to more advanced options.

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22% 50-Syringe Pack 50 – 1.2ml Syringes

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35% 50-Syringe Pack 50 – 1.2ml Syringes

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EVA Sheets 25 Sheets – 0.040” thick

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Venus White Ultra 7 Upper and 7 Lower Pre-filled Trays

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Maintenance and oral care

Help your patients retain their bright healthy smile

Venus White Touch Up Brush

V-Smile™ Xylitol Chewing Gum & Mints

Convenient, reusable pen is an easy way to help maintain a white smile.

Freshens breath and are 100% sweetened with xylitol.

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Venus White Teeth Whitening Touch Up Brush

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V-Smile Xylitol Chewing Gum

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V-Smile Xylitol Mints

Venus White™ Whitening Toothpaste

Venus Smile® Lip Balm

Gently removes surface stains while providing anticavity protection.

All natural lip balm with a refreshing minty flavor.

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Venus White Toothpaste – 4 oz

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Venus White Toothpaste – 1 oz

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Venus Smile Lip Balm

Venus Smile™ Oral Care Probiotic Mints 100% natural daily mints help keep smiles healthy, bright and fresh. 66052792

Venus Smile Oral Care Probiotic Mint

Modern Materials® StatStone® Finished models in 5 minutes. Specially formulated gypsum for when speed and precision are needed for fabricating bleaching trays.

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StatStone 25lb Carton

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StatStone Pouches (120 gram premeasured) 24 pouches in a box

“Venus whitening an d oral care products not only he lp patients achieve the bright smiles th ey desire, they HEKOSNLAIMSAIMSHE QERTKSR`5HEBEMEiS to practice productio n and patient satisfaction is truly priceless.”

Heraeus Kulzer, LLC 300 Heraeus Way, South Bend, IN 46614 Phone: (800) 431-1785 Fax: (877) 271-5211 www.heraeusdentalusa.com

Shannon Pace Brink er, CDA CDD

© 2013 Heraeus Kulzer, LLC 40005230 5/13

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Venus Smile Store

Your personalized online Venus Smile Store Now, you can offer your patients easy, convenient access to personalized professional whitening and oral care products! The Venus Smile Store provides an ongoing revenue source for your practice—without the hassles of inventory management and sales tax administration. Your patients can choose from a growing selection of products and shop whenever they want to. With the Venus Smile Store, you can provide exceptional patient care 365 days a year. It’s the perfect way to grow your business—and make every day a Venus White day! Don’t wait! Ask your Heraeus representative about becoming a part of this exciting, profitable program.

Look what’s in store for your store! Patients can easily maintain their beautiful smiles, choosing from a wide array of products that fit their needs and their lifestyle: N Venus White Ultra Pre-filled Trays N Venus White Touch Up Brush N Venus White Whitening Toothpaste N V-Smile Xylitol Chewing Gum & Mints N Venus Smile Oral Care Probiotic Mints N Venus Smile Lip Balm

Marketing support

Venus White has your Customized Success Plan Venus White isn’t just about year-round beautiful smiles—it’s about year-round product and business support. We have a wide variety of effective businessbuilding marketing tools and communication pieces designed to help you maximize your potential. Simply select the tools that are right for you and put them to work: they are designed to initiate conversations and ensure your patients know you have the solutions they desire. NPatient brochures, countertop signs, invoice stuffers, posters and more N.5221>>5BC1>4F945?C6?BI?EB@B13D935G52C9D5 NFlyers that can be customized with practice information and your personal message or offer N>4=E38=?B5 How much could you increase your revenue? Your Heraeus representative can show you with our interactive profit calculator. Customized Marketing Solutions! Visit www.heraeusdentalmarketing.com to personalize for your practice.