Magic Holidays repositions brand to reach out to more customers
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Magic Holidays repositions brand to reach out to more customers
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Marketing
Magic Holidays repositions brand to reach out to more customers Theodore Koumelis - 05 April 2013, 11:13
Launches an aggressive B2C advertising and marketing campaign. The aim of this campaign is to establish Magic Holidays as one of the leading timeshare vacation providers in the country by directly engaging with the customer to establish a firm relationship.
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MUMBAI - Magic Holidays, a unique timeshare product from the Panoramic Group of Companies, is rolling out an aggressive marketing and advertising campaign beginning from April 7, 2013 onwards.
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The aim of this campaign is to establish Magic Holidays as one of the leading timeshare vacation providers in the country by directly engaging with the customer to establish a firm relationship. This pan-India campaign will feature a mix of print ads, hoarding and radio ads. Along with this; even the logo and branding for Magic Holidays will undergo a change. The new logo, in shades of a serene blue and calm white, features a beach umbrella as a major element; this has been designed to create an impression of a relaxed holiday. The company’s promise of ‘Unforgettable Times’, which is an integral part of the repositioning, seeks to provide customers with a holiday experience like never before that will keep them coming back for more such magical moments. This promise comes along with the assurance of affordable holidays supplemented with timely booking of properties in some of the best locations in India and abroad. According to Mr. Hitesh Kshatriya, COO of Panoramic Group of Companies, “The new campaign will help us get more visibility and reach out to more people in the market. The concept of a family vacation is something that is still very valued in India; however factors like rising airfare and hotel costs cause people to put their plans on hold. With a tool like timeshare holidays, we are positive about
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guaranteeing our customers with memorable holidays for the next 25 years at a cost that doesn’t burn a hole in their pockets.” Meanwhile, the company is also planning on expanding their operations in India and abroad. As a part of this they are actively looking out for properties to acquire at popular holiday destinations. Magic Holidays also has a tie-up with Resort Condominium International (RCI) to facilitate a range of holiday options. In addition to this, to aid their expansion plans the company has also adopted a franchise model that has helped them spread their network throughout the country.
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05 April 2013, 11:13 | Tags: Travel, Tourism, Magic Holidays,
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