Magento success stories
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Grow your online business together
The Biggest B2B system for scientists in Baltics •
Client – Labochema.lt (LT)
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Industry – Pharmacy
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Technology – Magento
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3rd party integrations – retailers’ systems, accounting system
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Link – www.e-labochema.lt
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Scope – 130hours / month
The main challenge of the project was “A searchable product catalog with more than 1’500’000 items”.
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Labochema company has been operating in the Baltic states for
used SOLR – a standalone enterprise search server. Usually,
more than 15 years and is the biggest company in the region,
SOLR performs on e–shops from 10 to 100 thousand products,
selling top quality chemical reagents, consumables, laboratory
therefore we faced several problems. Firstly, we had to optimize
equipment, furniture, and implementing individual laboratory
SOLR and adapt to the project scale. Secondly, we implemented a
installation projects. Most of Labochema clients are university
total count function so that customers would be able to see how
scientists. The company also sells their production to privately
many specific products (search results) there are.
owned laboratories, always seeking to meet the customers’ expectations despite any issues.
Due to the content–heavy system we implemented Varnish HTTP accelerator. Varnish stores data in virtual memory and leaves
Labochema company has accumulated vast experience in co–
the task of deciding what is stored in the memory and what gets
operation with partners. Labochema represents Sigma Aldrich,
paged out to the disk of the operating system. This helps avoid
Leica, VWR, and others.
the situations when the operating system starts caching data while it is being moved to disk by the application. Varnish is used
We started with analysing the current system. Besides the
by a great number of online sites such as Facebook, The New
aforesaid drawbacks, it also had some really complex challenges:
York Times and Wikipedia.
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Complex pricing system;
Labochema e–shop has 3 stores (Lithuanian, Latvian and
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Complex product indexing;
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Non–standard functionality (quotes, products from
have expanded Varnish functionality by implementing some
contracts, different catalogs for different customer groups).
Varnish crawler upgrades. Every customer group has a Varnish
The main challenge of the project was “A searchable product catalog with more than 1’500’000 items”. For this challenge we
Estonian) and every store has different customer groups with specific content (different categories, products and prices). We
crawler user – this user checks all the available categories, so the categories and product pages load quickly for the real customers.
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Amasty Customer Group Catalog module is used to hide prices
has its own customer group with different prices. Also, some
and set access to catalog pages on Labochema’s needs. Our team
organisations have special prices on existing agreements.
extended this module’s functionality by implementing dynamic categories, like adjusting the menu according to the terms of customer groups.
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Tools like Varnish and Solr helps to accelerate system’s performance and search. However we had to make custom changes according to system’s architecture to reach the desired speed. Cart2Quote module helps to create, send and manage customer’s quotes in Magento. Labochema team can easily organize quotes, manage discounts, assign sales representatives and manage relations through e–mails and quotes/order statuses.
We implemented agreement functionality, which helps Labochema managers to create agreements and assign products and customers who receive special prices. When searching for products, the user has an opportunity to filter products that fit in particular agreement. The main inspiration for the e–shop design was Swiss design, often referred to as Typographic style. Instead of adding more elements to work with, our design team preferred to remove as much as possible. The main source of information was the Labochema brandbook. The client’s request was to use as little colors and shades as possible. Because of this reason, our designers chose typeface as an instrument of visual communication. Typeface is able to deliver a message in a very precise, clear and unobtrusive way. Specific software and hardware requirements •
At least 8 GB RAM;
Labochema sells their production only to business and academic
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Zend, Memcache, PHP OpCache or HHVM ;
institutions, laboratories and the public sector. Every organisation
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APC –replaced by opcache/hhvm;
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NGINX, HHVM;
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MySQL (with Percona patches)
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No stored procedures.
Different font sizes frame the hierarchy of the presented data. The largest font size is dedicated to display top–level elements in the content’s information architecture and page’s hierarchy. This kind of visual impact helps to guide the user’s eyes throughout the page more efficiently. The search box is the most frequently used function in Labochema e–shop. The main goal was to make the search box clearly visible, quickly recognizable and easy to use. Because of an extremely high amount of products, it is necessary to have a search function among categories. Users can choose the category in the drop–down menu. Also, there is an auto– complete functionality which accelerates shopping. Over the last decade, the magnifying glass has become a conventional icon for search and it communicates search function better than a "submit" button. The search box fits the website’s overall design perfectly and manages to stand out slightly when users need it.
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Swiss pharmacy goes online (B2B) •
Client – Amedis Pharma Holding AG
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Industry – Pharmacy
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Technology – Magento, Akeneo
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Link – internal
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Partners – Clickon.ch
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Scope – 30 weeks
“Amedis” wanted to keep the users and transfer their login information into the new Magento e–shop so that users wouldn’t need to register once more. We had to configure the old encoding and adjust to Magento’s encoding specification.
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“Amedis–UE AG” is a customer–oriented, market–oriented and
the old encoding and adjust to Magento’s encoding specification.
innovative full service provider in the Swiss healthcare market.
Therefore we successfully transferred users’ information and now
The story of the current “Amedis” company started in 1909 and
they won’t need to register again.
now the main products of “Amedis” are pharmaceuticals and wines of the highest quality.
“Amedis” wants to strengthen the market position of its customers and to be the next customer wholesaler. The new
Previously used e–shop was too old and no longer capable of
e–system will help “Amedis” maintain their clients and achieve
processing larger amount of orders so it had to be revived.
better results.
“Amedis” has 2 warehouses so a tool was needed to manage all the information about products and orders. With the number of 30 000 products that “Amedis” currently has, Magento platform was a perfect choice to create the new e–shop. The first thing we did was Akeneo PIM – the integration of the product information management system. Akeneo PIM is a tool that helps companies centralize and harmonize all the technical and marketing information of their catalogs and products. One more function was implemented – an integration with warehouses so that the number of leftovers would be updated on a real time basis. The old version of “Amedis” e–system had a few thousand registered users. “Amedis” wanted to keep the users and transfer their login information into the new Magento e–shop so that users wouldn’t need to register once more. We had to configure
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Swedish electronics B2B system •
Client – Deltaco.se
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Industry – Electronics
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Technology – Magento
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3rd party integrations – retailers’ systems, accounting system
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Link – internal
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Scope – 160 hours / month
An important feature for “Deltaco Baltic” was the restrictions of the product display. Company is developing trades with a huge amount of B2B clients and different catalogues are presented to different clients.
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“Deltaco Baltic” is the wholesale company of IT accessories,
Product reservation works as a real–time process in order to
domestic appliances and electronics, supplying its products
minimize the risk of inventory balance.
to large and medium–sized retail chains, and small traders in Lithuanian, Latvian and Estonian markets. Our task was to create an e–shop by using the possibilities of Magento.
„Deltaco” e–shop functions in 5 different languages: Lithuanian, Latvian, Estonian, English and Russian. Magento support for multiple languages was supplemented with the change log. When
The company produces not only IT accessories, but also domestic
a new attribute is being added or changed, the system captures it
electronic appliances. Because of this reason, it was very
and marks that the made change has to be approved.
important to divide all the items according to the groups and categories of the products. To categorize the items, we used the ‘product tree’ principal: each category of the items is assigned to a collection of item attributes. Magento’s built–in feature of categories and attributes functionality was a perfect choice. We have also improved the standard function of moving items between categories and added a more convenient “drag & drop” function.
One more important feature for “Deltaco Baltic” was the restrictions of the product display. Company is developing trades with a huge amount of B2B clients and different catalogues are presented to different clients. To implement this function, we chose not a specific merchandise or producer but the conditions of showing or not showing the groups of products. “Deltaco Baltic” requested one more function: that the system would count the sales of products of the last 28 days and color the
While creating „Deltaco” e–shop, one of the hardest parts was
balance with one of the set colors to make the process easier for
to import and synchronize the data from a business and client
the admin.
management system “Rivilė”. All the records about products and clients of “Deltaco Baltic” were inside the “Rivilė” system, so we had to import the data to e–shop. We have implemented a duplex integration with “Rivilė” system by managing payment
For “Deltaco Baltic”, the Magento system will not only be used for implementing e–shop functions but it will also help to manage all the internal processes in a more effective way.
data transfer and client’s assignment to B2B or B2C categories.
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The Biggest in UAE (B2C) •
Client – Redingtonmea.com (RSA, JAE)
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Industry – Electronics
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Technology – Magento, Wordpress
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3rd party integrations – SalesForce, Tally, Aramex
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Link – www.ensureshopping.com
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Scope – 190 weeks
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Life cycle from 2013 to 2015
For the first time in UAE, the ADEO WEB specialists created a feature that allows customers to bargain for prices. In this case, customers can suggest their own price for the product and the administrator can accept it or not: this continues until the both sides are happy about the price.
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EnsureShopping.com – one more project of the ADEO WEB team.
products, a single payment method through only one bank is
In this e–commerce portal UAE customers can find electronic
allowed.
equipment and accessories of the most famous brands. Our client had clear motives when choosing the executor: he was looking for a company that could not only perform all the tasks, but also submit their own insights and provide them with all the necessary consultations in order to achieve the maximum results. The main point of the project was to help the client grow their business by starting e–commerce – that is why there was a need of not only an e–shop, but also proper solutions of its creation and development. One of the solutions was to make integration
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EnsureShopping is a portal that is paving the way for online customers, bringing them new concepts thrown in with a convenient shopping experience.
with the Tally solutions, the software that manages all the financial operations. This had to be strictly one–way integration,
A link with a logistics and transportation company was created; it
when all data has to be sent from this software into the Magento
allowed customers to see individual prices when making an order
platform. This software has been operating for more than twenty
depending on the payment method.
years and a huge quantity of data has accumulated, so the main challenge was to permanently transfer this data.
For the first time in UAE, the ADEO WEB specialists created a feature that allows customers to bargain for prices. In this case,
One of the principles of the client was high security standards
customers can suggest their own price for the product and the
and certain restrictions for website users. To accomplish this,
administrator can accept it or not: this continues until the both
the ADEO WEB team had to invoke security systems and create
sides are happy about the price.
separate user accounts with separate responsibilities. Moreover, in order to make it easier for customers to buy
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The main goal of the project was reached, we got engaging and functional portal for our partners, which automates order processing and decrease manual work.
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While creating the e–shop, some usual tasks had to be done: the optimization of speed, separate advertising pages, marketing tools management, integrations with SalesForce and WordPress. All the tasks listed have lead to the achievement of the main goal, and this goal has been accomplished 100%. This can be confirmed by the words of the project manager: “The main goal of the project has been reached: we have an engaging and functional portal for our partners that automates order processing and decreases manual work.” Distance and cultural differences were the main factors that impeded all the activities. Nevertheless, the client was satisfied with the work of the ADEO WEB team, and now we can start measuring the first results. During the first month, there were 3000 registered users; also, the numbers of sales are impressive.
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South African online shopping revolution (B2C) •
Client – LivDigital.co.za
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Industry – Electronics
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Technology – Magento, Wordpress
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3rd party integrations – SalesForce, retailers’ systems, accounting system
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Link – www.livdigital.co.za
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Scope – 250 weeks
Sales increased by 70% after moving to Magento.
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Livdigital.co.za is the biggest IT infrastructure retailer in South Africa with a lot of advanced functionalities including integrations with wholesalers, shipping companies, payment gateways and many more. The brand contains an e–commerce site and a digital lifestyle magazine. •
The shop was built by using the Magento platform, integrating various modules like one step checkout, advanced reviews and supply chain management, as well as Sales Force system;
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The whole design was created around the idea of simple shopping experience and clarity around it;
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Daily user track increased by 140%
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Sales increased by 70%
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Average page views increased by 200%
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The biggest electronic goods retailer in Lithuania (B2C) •
Client – Topocentras.lt (LT)
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Industry – Electronics
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Technology – Magento
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3rd party integrations – Bingo
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Link – www.topocentras.lt
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Scope – 200 hours / month
The e–shop of “TOPO CENTRAS” was an already working system that contained a lot of mistakes and bugs, so our mission was to develop this e–shop and make it impeccable.
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“TOPO CENTRAS” has been the biggest retailer of household
development of the integration with an internal “BING” system.
appliances and electronics in Lithuania for already 20 years.
The optimization of the processes inside “BING” was necessary
“TOPO CENTRAS” is a member of the “Euronics International”
to boost the efficiency as the amount of information is getting
group and has more than 30 stores in Lithuania.
bigger every day.
The e–shop of “TOPO CENTRAS” was an already working system
The design of “TOPO CENTRAS” e–shop for desktop was already
that contained a lot of mistakes and bugs, so our mission was
set and created but full of mistakes so we improved the design
to develop this e–shop and make it impeccable. Most of the
and made it more comfortable for users. What we created was
functions were created by our programmers such as Security
the design for “TOPO CENTRAS” e–shop for mobile devices.
patches and Urgent order preparation and delivery service. According to the new law in Lithuania, we have changed Leasing limitation service.
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The biggest retailer of household appliances and electronics in Lithuania will now provide an easy and well–managed shopping experience.
Topo Centras – one of the first Lithuanian retailers that moved into electronic sales with the boost.
For a more convenient product search and shopping process, we implemented and adapted the Relative products module, which was needed in order to see similar products during the search and ordering processes. We also worked a lot with the
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Toshiba. Everything is about effectiveness (B2B) •
Client – Toshiba.de (DE)
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Industry – Electronics
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Technology – Magento
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Link – www.toshiba.de/shop
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Partners – MAX asp
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Scope – 10 weeks
The Toshiba online shop is created for B2B and B2C clients. The clients are able to choose Toshiba’s goods and put them into the cart. The basket page is redirected to the partner’s website where the checkout procedure is made.
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Toshiba is a diversified electronic manufacturer and provides
This meant that our team was under constraint of the current
a wide range of products and services on a global basis in
functionality and layout of the template. The new design had to
five business domains: Energy & Infrastructure, Community
resemble Toshiba’s brand with minimal changes in the existing
Solutions, Healthcare Systems & Services, Electronic Devices
HTML and CSS. Due to the technical and time constraints, our
& Components, and Lifestyle Products & Services. Committed
team and partners had little room for the exploration of the
to people, committed to future. These words express Toshiba
design. We went through Toshiba’s brandbook to find out the
group’s mission and convey the values they share. At Toshiba,
details and graphic hooks for what would define the brand.
the first Japanese company to commercialize refrigerators,
“Chevron” and “Roundel” were chosen to stylize the headings.
washing machines and vacuum cleaners, the quest to create
Brand colors were used as much as possible.The Toshiba online
better appliances is never ending. Today Toshiba’s cutting–edge
shop is created for B2B and B2C clients. In Germany, Toshiba
technologies are embodied in high value–added products
sells their production through partners who can reach Toshiba
that emphasize comfort, convenience and environmental
page with a unique password.
performance.
www.toshiba.de/shop site is dedicated to sell various Toshiba’s
In order to speed–up the development process, the new store
products. The clients are able to choose Toshiba’s goods and put
had to be done over already established front–end and back–
them into the cart. The basket page is redirected to the partner’s
end systems. Our partners, PROJEKT team, were responsible for
website where the checkout procedure is made. The catalog
adapting Toshiba visual identity for the Magento store template.
is being managed by Toshiba. The product balance is updated
As a result, the client was provided with a fully branded store
automatically by implementing the warehouse management
in up to four times shorter development time. Considering the
system.
company’s vision, the store design ought to be integral, deliver excellent user experience and balance. The main requirement was to get the new store up and running as fast as possible. For this, our partners decided to work on the basis of the old code.
We integrated Cart2quote plugin, which lets convert a quote to a request using admin panel, assign sales representatives and use the customer relation management system, including
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Product balance is updated automatically with integrated warehouse management function in order to save as much time as possible.
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e–mail templates and reminders. The catalog is being managed by Toshiba. The product balance is updated automatically by implementing the warehouse management system.
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The biggest online print house in Baltics (B2C, B2B) •
Client – Kopa.lt (LT)
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Industry – Manufacturing (print house)
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Technology – Magento
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Link – www.klik.lt
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Awards – Login 2016 “Best e–service solution”
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Scope – 60 hours / month
The innovation of the product is that customers can order products by themselves or even create a product design on the website. There is no need to call the print house or to wait for e–mail responses.
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Offset printing house “KOPA” is a medium size Lithuanian
An innovative way to order print products is now available in
company which has been operating since 1991. More than twenty
Lithuania.
years of experience in a demanding commercial printing market has led “KOPA” to the conclusion that quality, speed and service are the main factors that help to maintain enduring partnerships. Their new goal was to create innovations and to bring e–print to Lithuania. “KOPA” created an e–print website www.klik.lt which is an e–shop for ordering and buying print products such as flyers, posters, brochures, etc. The innovation of the product is that customers can order products by themselves or even create a product design on the website. There is no need to call the print house or to wait for e–mail responses. Our task was to develop a module which is a cloud–based web solution which helps to automate print and business. A module was necessary as a business workflow for the company because it works both as an ordering platform and as production automation. Custom document templates, Blog and the integration with the payment system Paysera were also implemented into www.klik. lt. There was a need to create and draw the design for the e–shop homepage, to make it more attractive and useful to users.
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Print house of educational books (B2C) •
Client – Sviesa.lt (LT)
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Industry – Manufacturing (print house)
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Technology – Magento
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3rd party integrations – SAP
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Link – www.priesegzamina.lt
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Scope – 60 hours / month
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The biggest challenge was to create an invisible transaction between two different systems, preserving best user experience. – Project manager Gerda
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“Šviesa”, LTD, is the biggest and the most experienced publishing
The most important function was to implement an invisible
house of educational literature in Lithuania. Their logo is highly
transition between the existing system of “Šviesa” and Magento.
recognized among pupils and teachers in Lithuania, which proves
The pupils who want to purchase a paid test don’t see a
their credibility and experience in publishing. As the Internet is a
difference between the systems at the point of buying. That is
great assistant for pupils in the process of learning, “Šviesa” made
why we used the autologin function, which lets users to login
the assistance even stronger by creating an e–system for better
once in order to reach both free and paid tests.
learning.
The biggest challenge in making “Šviesa” e–system perfect was
An e–system of “Šviesa” www.priesegzamina.lt was released in
Magento integration with the business management system SAP.
2014. The system provides free tests for pupils to check their
When a user logs into the system www.priesegzamina.lt, two ID
knowledge before the final exams. But “Šviesa” also had a lot
codes are assigned to them. One is used to recognise a user in
of valuable information which they didn’t want to give for free.
Magento, the other one – in SAP. Magento and SAP integration
Tests of various disciplines are the main products of “Šviesa” e–
was necessary for transferring and managing users’ information
system www.priesegzamina.lt so their wish was to maintain the
and the purchase.
system and make it partly paid. This is how we started Magento integration into an already existing system www.priesegzamina.lt.
Educational e–system www.priesegzamina.lt is now a perfect tool for studying and preparing for exams. Magento integration
Time and resources were the main criteria for a faster project
into another system led to a faster project implementation and a
implementation, so we started with the data synchronization. To
smaller amount of used resources.
make “Šviesa” e–system perfect, we synchronized lists of clients and lists of products in both systems: the already existing one and Magento. To implement this function, we used the “REST API” data transfer method.
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The biggest growth in Scandinavian countries (B2C) •
Client – Verkter.lt (LT)
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Industry – Construction tools
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Technology – Magento
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3rd party integrations – ERP system, accounting system
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Link – www.verkter.dk
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Scope – 160 hours / month
“Verkter” e–shop users are always interested in how quickly the products they purchased will reach them. We created a delivery time display function as different products may be delivered on different time depending on the selected shipping method.
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“Verkter” is the biggest work tools e–shop company in
“Verkter” e–shop users are always interested in how quickly the
Scandinavia and North Europe. “Verkter” e–shop has the biggest
products they purchased will reach them. We created a delivery
assortment of work tools for both professionals and amateurs
time display function as different products may be delivered
with the number of 10 000 tools and extra supplements for
on different time depending on the selected shipping method.
constructions and repair. First, “Verkter” e–shop opened in
As “Verkter” has plenty of categories of various products with
Lithuania in 2011. Until 2016 OXID platform was used for all
different attributes, Layer Navigation module was indispensably
e–shops of “Verkter”. As the OXID platform was not flexible
modified and adapted to the e–shop design theme and it gives
enough and had a lack of integration opportunities, Magento
the opportunity to choose how many values of the filterable
implementation was necessary to make “Verkter” a more scalable
attribute should be shown to the client.
solution in Scandinavia and North Europe.
To make the e–shop’s management easier for admins without
The core functionality was created in 15 weeks by using more
programming skills, we implemented Attribute splash module
than 25 Magento modules. We started with Vertker.dk.
which lets create extra pages inside the e–shop depending to the
A large number of Magento modules was a necessity for a faster and better e–shop development. Firstly, “Verkter” needed a
necessary attributes. These pages can be displayed on the ‘Menu’ bar or in different places inside the e–shop.
proper warehouse management system, so we implemented
SOLR module was mandatory to make the search of the products
Embeded ERP module for stock tracking, multiple warehouse/
easier. SOLR has a built in spell–checker and provides the
retailer support, inventory, stock transfer, and low–stock alerts.
“suggestive search” functionality. It also returns 5 most accurate
“Verkter” has more than 50 retailers and 5 warehouses. By using
results associated with a specific keyword. So when a user
Embeded ERP module, we implemented real–time stock level
searches for a specific product and makes a spelling mistake, the
updates, a login for each retailer, automated status updates
needed product will still be found.
(Available, Available under delay, Out of stock) and also a function for enabling/disabling backorders for each product.
Because of the huge amount of products with different attributes
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“Verkter” has more than 50 retailers and 5 warehouses, therefore a powerful warehouse management system is a must. By using Embeded ERP module, we implemented real– time stock level updates, a login for each retailer and automated product status updates
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and information, full–page Varnish cache module was
Shipping restriction module was a necessity for the “Verkter”
implemented. This module is necessary for content–heavy sites
e–shop because of different sizes and weights of the products.
to accelerate HTTP. Varnish is used by The New York Times,
The integration with the “Mypack” system was made to select the
Facebook, Twitter and Vimeo for specific elements not to be
best shipping way for a product according to its features. Clients
cached.
of e–shops appreciate different ways and systems of payment;
“Verkter” uses “Būtent” accounting system which first was synchronized with OXID. We needed to adapt the accounting system to Magento, as “Būtent” could account products and
therefore we have integrated such payment systems as “Klarna”, “Paysera”, “Svea” – the most popular payment systems in the Baltic and the Nordic states.
orders. To make processes for “Verkter” more effective, we
In order to release the first version of the e–shop as soon as
implemented PDF Invoice module, which lets the admin create
possible and be ready for the summer season, we used an
different structure of the invoice according to the rules of specific
already existing design template. Despite today’s popular solution
countries.
of implementing a “slider banner” on the homepage, “Verkter”
An important part of “Verkter” e–shop is the communication with the user about the purchase and delivery process. Clients are
decided to make their home page full of Top categories according to the leftovers in the warehouse.
constantly informed. For this function, we implemented Follow–
The architecture created for “Verkter” Magento e–shop will be
up Email module which allows creating rules and sends different
used for another 7 e–shops of “Verkter” in 7 different countries:
messages to users according to the applied rule. This extension
Sweden, Norway, Germany, Denmark, Lithuania, Estonia and
can remind about an abandoned cart, do the cross–sell based on
Latvia. Every e–shop will have its own Magento functionality,
the shopping cart or the previous sales, offer a discount (coupon
therefore the plan will continue for more than 12 months.
code), automate emails with tracking information after changed order status.
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Leading manufacturer in sports fashion (B2C) •
Client – Audimas.lt (LT)
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Industry – Clothing
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Technology – Magento
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3rd party integrations – Microsoft Dynamics NAV
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Link – www.e-audimas.lt
“Audimas” uses a database from the “Navision” system which contains a list of loyal clients who buy more often than others. We needed to improve the categories of the database and to start collecting the information about the loyal customers: what they buy, when they buy, and how much money they spend.
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“Audimas” is a leading company in Lithuania that designs,
Integration with banking systems is always necessary for e–shops
develops and manufactures active leisure and sports clothing.
so we have fulfilled the process of payment by integrating it
The history of “Audimas” starts in 1931, and now “Audimas”
with banks, such as SEB, Swedbank, DNB, Nordea, DanskeBank,
trademark owns 14 retail trade stores in Lithuania and 2 in Latvia.
Šiaulių Bankas and Paypal. The opportunity to return items to the
The main request of “Audimas” was to improve their already
seller is a necessary privilege of e–shop customers. “Audimas”
existing e–shop www.e–audimas.lt.
customers will now have the opportunity to return their items
The clients of “Audimas” e–shop can sign up for a newsletter. Our
online according to their personal history.
client had the need to improve the ordering of the newsletter
”Audimas” had prepared the design for the needed changes and
by adding some categories and developing integration with
our task was to develop the programming side.
the “Mailer.lt” system. Another function we developed was a Quick Shop which let customers buy a product with just one click. Together with the Quick Shop function we have also implemented the Zoom function to make it easier to view the quality and the colors of the product. “Audimas” uses a database from the “Navision” system which contains a list of loyal clients who buy more often than others. We needed to improve the categories of the database and to start collecting the information about the loyal customers: what they buy, when they buy, and how much money they spend. E– shop’s Navigation tree corrections were made according to the development of the user experience.
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The world’s finest producer of philatelic equipment (B2C) •
Client – www.safe-album.de (DE)
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Industry – Manufacturing
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Technology – Magento
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Link – www.safe-album.de
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Scope – 20 weeks
The main challenge in creating SAFE® Magento store design was the social portrait of the buyer. The typical SAFE® clients are elderly people who feel comfortable when using simple and unruffled systems.
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Since 1953, SAFE® has been the finest producer of supplies and
The main challenge in creating SAFE® Magento store design
examining equipment to the philatelic and numismatic collectors
was the social portrait of the buyer. The typical SAFE® clients
worldwide.
are elderly people who feel comfortable when using simple and
SAFE® is a dynamic company with a reputation as the world’s preeminent provider of state–of–the–art philatelic and numismatic supplies, the finest examining equipment, and specialty accessories. Founded in 1953 as Schwabische Albumfabrik (or SAFE) in Germany, SAFE® is represented around the globe and exports over 40% of its products worldwide.
unruffled systems. Firstly, our UX team selected the color palette, which helped to choose the visual direction. The dominant colors are darkslateblue (#25408d) and brown (#891844), which helps to shape conservative and unpretentious visual identity. The color duo also divides store into two sides – SAFE® and SAFE® Living. The first one is created to meet the elderly clients‘ needs and contains all the assortment for collecting supplies. On the other
The main challenge in creating SAFE® e–commerce was a rich
hand, SAFE® is willing to attract young people with their new
category tree. SAFE® sells everything from stamp collecting
line of home accessories. It was the main reason of creating a
supplies to organizing and storage items. Our main task was to
separate catalogue – SAFE Living.
help users find what they need in the most convenient way. To fulfill this task our team created a dynamic menu with categories and subcategories – the client can find the right item just in a few clicks.
When trying to rejuvenate the audience, it is important to communicate in the right direction. SAFE® Magento store is fully responsive and perfectly compatible with all devices. Moreover, we implemented an advanced banner module which redesigns
SAFE® Magento store has 4 different stores (German, Austrian,
the banner according to the device screen size and resolution.
Belgian and French), but it plans to grow and cover more than
Two months after the release, about 19 percent of all the new
15 countries in the future. Every country will have their own
users come from mobile devices (including tablets).
admin panel with orders, clients and sometimes even products. All stores will be placed in the same core, so the administration processes should be easy to manage.
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Cultural heritage •
Client – www.atodangos.lt (LT)
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Industry – Culture
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Technology – Magento
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Link – www.kulturospaveldas.lt
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Scope – 6 weeks
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This project perfectly shows how Magento can be used not only as “checkout” platform, but also as catalog management tool. – Project manager Gerda
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“Kultūros paveldo tyrimai” is a project about the cultural heritage of Lithuania. This project is dedicated to the owners of cultural heritage, specialists, academic community and the part of the society interested in the cultural heritage of Lithuania. 143 researches have been made about cultural heritage in Lithuania and one place to contain them all was a necessity. The website of “Kultūros paveldo tyrimai” is based on the Magento e–shop platform, focusing on the Magento catalog management system. This website is a catalog full of researches about cultural heritage which are divided into 4 categories. The first category – objects that contain researches about Manors, Churches, Monasteries, Residential houses, etc. The second category – periods of time from the 13th century to the 20th century. The third category – cities of Lithuania. The fourth category depends on the researches: architecture, polychrome, history and archeology. Our task was to create a digitalised platform to store cultural heritage researches and make it easy to use. This project will be developed in the future for even more comfortable use and greater purposes.
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3D configurator
The main request of the Belgian chair manufacturer was to have a 3D product configurator on their website and to make the user experience even better. With the 3D product configurator any user can create their own chair with a unique and the most suitable design. Firstly, the user needs to choose a model of the chair and then choose between the most suitable texture for the chosen chair model. Then the user can select a specific type of
•
Manufacturing (furniture), B2C
wood for the chair. Finally, the user can modify the texture and
•
Technology – Drupal
colors of cushion and the type of textile.
•
Duration – 6 weeks
When a desired chair model is created, the user can save the design in PDF format and later make the order of the chair. As
With the 3D product configurator any user can create their own chair with a unique and the most suitable design.
the prices of textures and textiles are different, the price of the chair is constantly and automatically changing in the 3D product configurator. The 3D configurator was created using DRUPAL technology. It will be integrated with an already existing website
A Belgian chair manufacturer has been creating rich history since 1923. The common theme in this family company tradition is that the Belgian chair manufacturer has always been making solid wooden tables and chairs from European beech and oak. Due to the attention paid to the smallest details, our client is able to deliver chairs and tables which emphasize the passion of real craftsmanship.
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of the Belgian chair manufacturer. Durability is engraved into our clients’ DNA. The family company and its 80 employees think of durability as a precondition for success and social acceptance. The 3D product configurator is about to make the clients of the Belgian chair manufacturer contribute to the everlasting experience.
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At ADEO WEB we are renowned for delivering results transparently. Passion for web solutions leads us to develop partnership with demanding and challenging brands in the electronics, pharmacy and retail space. Using our collective expertise, no challenge is too big. – Paulius Nagys, CEO
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