luxCONTROL lighting management systems Alfred Felder, CEO Tridonic Capital Market Day 2014 April 2, 2014
Executive Summary ► Tridonic on Transformation journey since late 2012 ► Faced with rapid technological and geographic changes in components business ► Initial action plan reflected in improved business results: top and bottom
line as well a rapid growth of LED portion of the overall business ► New products and roadmaps focus on LED and reaffirm commitment
to innovation and quality ► Geographic expansion required to tap emerging markets growth prospects;
focus on Asia ► Need for stringent cost control and restructuring to finance geographic
and new business growth ► Next challenge: preparing for another transformation towards ‘Internet of Things‘ (IoT)
From “Old World” to “New World”
CHANGES IN MARKET AND TECHNOLOGY
New World
„New“ ((O)LED)
►Faster rate of innovation ►New application opportunities ►Global mega trends
Product & Technology Focus
Concurrent shift in market and technologies is leading to unique new opportunities
Old World ►Steady rate of innovation ►Longer time to market
„Old“ (Magnetic, Electronic)
►Regional, protected markets
„Old“ (Established Markets)
Market & Geographic Focus
„New“ (Asia & World)
Transformation Path, Four Phases Phase 1
Vision February 2013: Overall direction Phase 2
Fixing and Foundation Setting March 2013: Targeted action to stabilize business Phase 3
Designing the Path September 2013: Roadmap 2014 to 2016 with Clear Focus on LED Phase 4
Creating High-Performance Organization Accomplished In Progress
February 2014: Adapting organization in line with strategy, preparing for a new business model
Initial Results
► Downward trend (top and bottom line)
Components Segment
stopped and reversed
Adjusted EBIT 12
9,7% 10,7
9
10% 8,1% 7,5% 6,8% 6,6% 7,4 6,6 6,1
8,7
6
4,1%
3,3
3
2,9% 1,4% 2,6
2,3 1,2
0
2% 0%
► 2013/14 revenue expected slightly
above previous year despite phase-out from Magnetic business and shrink in conventional electronic
-3,2
-2% -3
products, focus on LED products and applications
6% 4%
3,4% 2,3% 4,1
8%
► Ongoing cost control, phase out of old
-4%
-3,4%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 FY 2011/12
FY 2012/13
Adjusted EBIT in EUR million
2013/14
Adjusted EBIT as a % of revenues
► LED growth outperforms shrink in
conventional business (LED share from 17% to 30% from 2013 to 2014)
Continuation of Strong Growth with LED Modules and LED Converters
103%
LED Modules
LED Converters
Revenues
Revenues
52%
88%
187%
108%
130%
12.6
11.5 9.1
10.3
9.7
8.7
7.2 5.8 4.5
5.1
5.5
5.3
5.5
3.6
Q1
Q2
Revenues FY 2012/13 in EUR million
Q3
Q4
Revenues FY 2013/14 in EUR million
Q1
Q2
Revenues FY 2012/13 in EUR million
Q3
Q4
Revenues FY 2013/14 in EUR million
► Current market share in Europe around 6% for modules and 8.5% for converters ► LED product portfolio: on time launches of innovative products both on modules
and converters ► Profitability for LED-components continuously improved year-over-year
Rapid Shift Towards LED Key Points OUR Expectation % Share of Revenues
50%
► Magnetic production site closure
in Europe and Australia complete in 2013
40%
► Over 30 % of LED sales share,
ahead of plan for the current business year
30%
20%
► Around 50 % of LED sales
share in 2015/16 10%
► Over 95 % of current R&D
projects are focused on LED
0% Jan.2011
Jan.2012
LED (Gear and module) Electronic FL
Jan.2013 Electronic HID Magnetic Ballast
Jan.2014
Jan.2015
► More than 50 % of the IP
portfolio is dedicated to LED ► Manage carefully conventional
Electronic products (FL&HID)
Roadmap 2015/16 in Line with Segments Segment Based Product Roadmaps ►Segment based approach established in
order to be more customer centric; offering dedicated solutions for each single application ►Focus on 3 segments: ►Retail & Hospitality: largest segment ►Office & Education: strong growth
prospects due to “LEDification” ►Outdoor & Industry: growth driven by urbanization, esp. in emerging markets ►Product roadmap developed in order to
fulfill individual application needs
Outdoor & Industry
Office & Education
Retail & Hospitality
Superior LED System Solutions to Serve Application Needs
Spotlight Engine
Circular Light Engine
Downlight Engine
Linear Light Engine
Square Light Engine
Industry Light Engine
Market Challenge
Emergency
Control
Flood Light Engine
TRIDONIC LED System Performance
Payback time Energy saving
► ►
Leading efficacy up to 160 lm/W Dimming range 1…100 %; < 0.2 W to 0,15W standby power
Maintenance cost
► ►
High system reliability Lumen maintenance L90 50.000 hours F10
Light quality
► ►
Color consistency up to Mac Adams 2 Photometric fit for the application
Beam shaping / optical control / Touch protection
► ►
Small light emitting area Fast replacement of conventional light source
Easy to use / thermal management
► ►
Plug and play Automated & constant lumen setting
Backwards compatible Light engine upgrade (performance / cost) every 9-12 months up
2014 Innovation Highlights
TUNEABLE WHITE
INTEGRATED LIGHT ENGINE
Retail & Hospitality
Office & Education
Retail & Hospitality
Office & Education
Up to 72 lm/W SDCM 3 2700 – 6500K on Planck curve
Up to 100 lm/W SDCM 4 3000 – 6000K
Up to 100 lm/W SDCM 3
Up to 80 lm/W SDCM 3 < 20mm height
FLAT CONTROL GEAR
OLED
Office & Education
Office & Education
35 W DALI / DSI
15 mm height
Edge less Up to 40 lm/W SDCM 4 < 6mm height
Flexible Up to 50 lm/W SDCM 4 < 1mm height
Reaching Beyond Home Markets in Western Europe Key Points ► Over 30% of sales share will come from regions outside of Western Europe ► Shift of resources to create dedicated products in emerging markets ► Strong focus on Asia: achieving growth targets requires stronger presence in Asia ► Consolidation of footprint
Asian Market: >50% of professional lighting market by 2020
2020 Sources: Tridonic Intelligence
LED Gears - TEC layer
SLE Initial Cost layer
Integrated Downlight
LED Gears - TEC layer
LLE and QLE - Initial Cost layer
Outdoor & Industry
Office & Education
Retail & Hospitality
Dedicated Products to Serve Emerging Markets
Outdoor Converter
Emerging Market Challenge
TRIDONIC LED System Performance
Payback time Energy saving
► ►
Leading efficacy up to 120 lm/W Fixed Output and Phase cut Dimming
Maintenance cost
► ►
High system reliability Lifetime up to 30.000 hours
Light quality
►
Photometric fit for the application
Beam shaping / optical control / Touch protection
► ►
Small light emitting area Fast replacement of conventional light source
Easy to use / thermal management
►
Plug and play
Backwards compatible Light engine upgrade (performance / cost) every 9-12 months up
Outlook: The Next Challenge
Stage 2
Stage 1
Revenues / Quantity / Performance
Established Players
+
Stage 3 Internet of Things (IoT)
“Newcomers”
? Early phase ► Trial & Error ► Small projects ► Learning phase ► Good enough (lm + lm/W) ► Create portfolio
Growth phase ► Differentiation in the core functionality ► Improve performance ► Project business ► Payback time decreases ► Create volume ► Penetration & costs (€ + lm/€)
Saturation phase & transition to IOT ► Differentiation in additional functionality ► Range extensions ► Mature market ► Integrate features (digitalization) ► New players entering from different industries ► New revenue sources/streams
Time
CURRENT TRIDONIC FOCUS
FUTURE TRIDONIC FOCUS
New World 2.0 CHANGES IN MARKET
„New 2.0“ (Internet of things)
AND TECHNOLOGY
New World 2.0 ►Beyond Lighting
Technology Focus
New World
„New“ ((O)LED & Control)
„Old“ (Conventional)
►Lighting
Old World
„Old“ (Established Markets)
„New“ (Real)
Market & Geographic Focus
Unique new opportunities for “out of the box” ideas A world of software, sensors, big data, services 30 billions devices connected in 2020
„New 2.0“ (Real & Virtual)
BackUp
luxCONTROL lighting management systems
The Configurator
Semiconductor Industry LED Chips & Package
Electronic components
Lighting Industry Components
Finished products
LED Chip
LED
LED Gear
LED retrofit lamp
LED package
Other electronic components
LED Module
LED Luminaire
Other components
Control
End User ► ► ► ► ►
Commercial Office Industry Outdoor Residential
Lighting Solutions ► Maintenance ► Leasing ► Energy
Management ► Data
Management ► Individualized
Services
Life cycle
4 – 6 months
Footprint
Global
Mix
High Volume / Low Diversity
Be aware Be quick Sustainable platform Global set-up with close regional customer intimacy
Flexibility
Source: Berenberg Lighting Report 2013 – Tridonic intelligence
12 – 24 months
Regional / National
Low to Medium Volume / High Diversity
Beyond Lighting – Smart Lighting
APPLICATIONS
INSIGHT Connect people, places and things
OPTIMISATIONS Radical Savings
INTERNET OF THINGS Foreseeable due to convergence of technology (microelectronics, communications and information) + diminishing size, falling price and declining energy consumption
WELL-BEING Comfort
Internet of Things (IoT)
“Connected Any-time, Any-place, with Any-thing and Any-one Ideally using Any-path/network and Any-service” Source: SINTEF 2011