2017 LUNAR NEW YEAR FESTIVAL SPONSORSHIP

2017 LUNAR NEW YEAR FESTIVAL THE YEAR OF THE ROOSTER

Haileybury is pleased to present this exciting sponsorship opportunity for the 2017 Lunar New Year Festival. DATE: Friday, 10 February 2017 TIME: 3.30 – 9.00 pm LOCATION: Haileybury, 855 Springvale Road Keysborough VIC 3173 The Lunar New Year Festival is Haileybury’s largest and most anticipated community event! Held biannually, the event is open to over 4,000 Haileybury community members and the wider South-East Melbourne community. Haileybury is proudly a multicultural community with strong links and deep engagement in Asia. Education is one of Australia’s key exports and as a result Haileybury has developed key partnerships throughout Asia. In 2015 the Festival attracted over 2,500 people, and this number is expected to grow. The Festival attendees are a mix of parents, students, staff, and families from the broader community and surrounding suburbs. The Festival attracts an extensive range of traders from some of Melbourne’s premier food trucks to local businesses. The Street Market provides a bustling place for festival-goers to shop and taste different cuisines. Entertainment is sourced from across Melbourne to provide an exciting display over the two stages within the Festival precinct. Cooking demonstrations, Asian craft workshops and carnival rides ensure that there is something for people of all ages. A Haileybury Lunar New Year Festival sponsorship will provide your organisation with: •

High-level exposure of your brand Showcase your brand to a database of over 5,000 (families and staff ) as well as great exposure to over 2,500 guests on the night.

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Corporate reputation benefits Showing your commitment to a school and the greater community by helping to put on such an extravagant event for all to enjoy will be looked highly upon.

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Connection to the community Build stakeholder trust and support by showing your generosity for this community event.

ABOUT HAILEYBURY

Haileybury is one of the leading independent schools in the Asia-Pacific region with campuses in Keysborough, Brighton, Berwick, Melbourne (City) and Beijing. The School is acclaimed for its outstanding academic achievements, small class sizes, broad range of co-curricular activities, and state-of-the-art facilities. Learning is based on the different learning styles of students, and on their gender, age, interests and potential. With over 120 years of history Haileybury has changed dramatically; and is now one of the leading private schools in Australia. Haileybury’s mission is to develop high-achieving students, connected globally, to each other, and to the communities in which they live and which they will serve. The parallel education system at Haileybury allows boys and girls to learn together in younger years, and then separately as they move into middle and senior years. Haileybury also has a strong sense of community, with links through activities that bring the School together throughout the year. Acclaimed as great, leading independent school, Haileybury is proud of the highly successful parallel education model, caring teachers, small class sizes and unmatched level of attention to each student.

2015 LUNAR NEW YEAR FESTIVAL

Haileybury’s 2015 Lunar New Year Festival was a cultural experience celebrated by friends and families within the School and the South-East Melbourne community. It was a joyous occasion attended by well over 2,500 people, who enjoyed delectable Asian cuisine, a twilight market with stalls from around Melbourne, carnival rides, craft workshops, Asian cooking demonstrations and outstanding entertainment.

2015 LUNAR NEW YEAR FESTIVAL

“ “ “ “

A great idea leading to a great event at a great school! So happy to have been a part of this marvellous event. Thank you for all your support. Min, Facebook

Was a truly magnificent event, so grateful that I got to attend! Davina, Facebook

” ”

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It was a great afternoon! A truly inspired Lunar New Year Festival. Maria, Facebook

This was an amazing event! Well done to all those involved in putting together such a wonderful celebration for the children and their families. So proud to be part of such a wonderful school community. Heidi, Facebook

”

BENEFITS OF SPONSORSHIP

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Over 3,700 students enrolled across all Melbourne campuses in the CBD, Brighton, Berwick and Keysborough.

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Large following across our social media channels. The Haileybury Facebook page has over 3,100 followers.

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Old Haileyburians Association (past students) database consists of over 20,000 people.

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Online newsletter has a distribution reach of over 5,000.

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Good relationships with local media outlets.

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Media releases about the Festival will be distributed to local media outlets.

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Haileybury’s target market overlaps with your company’s target market.

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Your brand is appealing to the Haileybury community.

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Increase sales and community trust, and build and maintain stakeholder relationships.

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Create new relationships and maintain customer relationships among the local community.

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Increase customer loyalty and repeat sales.

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Showcase products on the night and provide guests with the opportunity to take a detailed look at the products.

PLATINUM SPONSORSHIP $20,000 + GST (1 AVAILABLE)

As the Platinum Sponsor of Haileybury’s 2017 Lunar New Year Festival you will receive the following comprehensive package of benefits. Logo Your company logo will appear on the following: • Lunar Festival website (Sponsor page & Event Details page) • Haileybury website (Event page) • Local print advertising • Direct marketing flyer distributed locally and via letterbox drop (over 40,000 distribution) • Lunar Festival EDM campaign (over 5,000 distribution) • •

Insight Haileybury enewsletter (over 5,000 distribution) Lunar Festival event program (distributed on the night).

Message of Support – Lunar Festival and Haileybury Website Your company will have the opportunity to provide a message of support that will be displayed on both the Lunar Festival and Haileybury websites. The message will be linked to your company website. • Lunar Festival website – Premium position on the Sponsors page and Event Details page • Haileybury website – Premium position on the Lunar Festival event page. Social Media – Facebook • 1 x Lunar Festival sponsorship announcement • 2 x Haileybury written messages of thank you (at the start of promotion period and day of Festival) • 2 x brand promotion posts from sponsor – content directed • 1 x after festival post of gratitude • Inclusion of 1 slide in an Animoto Lunar Festival promotional video • Logo displayed on generic Lunar Festival online flyer. During the Event • 8 x 30-second sponsorship announcements throughout the evening • 3 x 3m marquee and signage setup in premium location in the Street Market for your company to display products or services • 10 passes into the VIP Lunar Lounge (complimentary drinks with a panoramic view of the Street Market) • Option to display company signage in the two entertainment precincts and main information desk • 10 VIP parking passes

GOLD SPONSORSHIP $10,000 + GST (3 AVAILABLE)

As a Gold Sponsor of Haileybury’s 2017 Lunar New Year Festival you will receive the following comprehensive package of benefits. Logo Your company logo will appear on the following: • Lunar Festival website (Sponsor page) • Haileybury website (Event page) • Direct marketing flyer distributed locally and via letterbox drop (over 40,000 distribution) • Lunar Festival EDM campaign (over 5,000 distribution) • Insight Haileybury enewsletter (over 5,000 distribution) •

Lunar Festival event program (distributed on the night).

Message of Support – Lunar Festival and Haileybury Website Your company will have the opportunity to provide a small message of support that will be displayed on both the Lunar Festival and Haileybury websites. The message will be linked to your company website. • Lunar Festival Website – Sponsors page • Haileybury Website – Lunar Festival event page Social Media – Facebook • 1 x Lunar Festival sponsorship announcement • 1 x Haileybury written message of thank you (after Festival is completed) • 1 x brand promotion posts from sponsor – content directed • 1 x after festival post of gratitude • Inclusion of 1 slide in an Animoto Lunar Festival promotional video During the Event • 4 x 30-second sponsorship announcements throughout the evening • 3 x 3m marquee and signage setup in premium location in the Street Market for your company to display products or services • 5 passes into the VIP Lunar Lounge (complimentary drinks with a panoramic view of the Street Market) • Option to display company signage in the two entertainment precincts and main information desk • 5 VIP parking passes

SILVER SPONSORSHIP $5,000 + GST

As a Silver Sponsor of Haileybury’s 2017 Lunar New Year Festival you will receive the following comprehensive package of benefits. Logo Your company logo will appear on the following: • Lunar Festival website (Sponsor page) • Haileybury website (Event page) • Insight Haileybury enewsletter (over 5,000 distribution) • Lunar Festival event program (distributed on the night). Social Media – Facebook • • •

1 x announcement of all Silver sponsors in one collaborative post 1 x Haileybury written message of thank you Inclusion of name on the Silver Sponsor Slide of the Animoto Lunar Festival promotional video

During the Event • 2 x 30-second sponsorship announcements throughout the evening • 2 passes into the VIP Lunar Lounge (complimentary drinks with a panoramic view of the Street Market) • 3 x 3m stallholder space available free of charge within the Street Market (provide own marquee) for your company to display products or services

BRONZE SPONSORSHIP $1,000 + GST

As a Bronze Sponsor of Haileybury’s 2017 Lunar New Year Festival you will receive the following comprehensive package of benefits. Logo Your company logo will appear on the following: • Lunar Festival website (Sponsor page) • Lunar Festival event program (distributed on the night). Social Media – Facebook • 1 x announcement of all Bronze sponsors in one collaborative post •

1 x Haileybury written message of thank you collaborative post

During the Event • 1 x 30-second sponsorship announcement during the evening • 3 x 3m stallholder space available free of charge within the Street Market (provide own marquee) for your company to display products or services

THANK YOU

Thank you for considering a strategic partnership with Haileybury. By partnering with us at our largest event, your company can have a profound impact on putting together an extraordinary evening for the local community. With your generosity and the generosity of other local businesses like yours, we will be able to put together a Lunar New Year Festival celebration for everyone to enjoy. We look forward to working with you in the future and thank you for considering this opportunity. For further information, please contact:

Haileybury Marketing Department 855 Springvale Road Keysborough VIC 3173 +61 3 9904 6000 [email protected]

2017 LUNAR NEW YEAR FESTIVAL

SPONSORSHIP APPLICATION FORM

Please fill out the form below and return to the Haileybury Marketing Department via email or post.

SPONSOR DETAILS Company Name ABN Contact Name Position Title Postal Address Phone Email

SPONSORSHIP TYPE Platinum

$20,000 plus $2,000 GST

TOTAL

$22,000 incl. GST

Gold

$10,000 plus $1,000 GST

TOTAL

$11,000 incl. GST

Silver

$5,000 plus $500 GST

TOTAL

$5,500 incl. GST

Bronze

$1,000 plus $100 GST

TOTAL

$1,100 incl. GST

PAYMENT DETAILS Cheque

Made payable to ‘Haileybury’

EFT

BSB: 033 000 | Account No: 442408 | Account Name: Haileybury | Reference: 92019

Credit Card Cardholders Name Card Type

Mastercard

Visa

Card No. Expiry Date

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PLEASE NOTE: This document becomes a tax invoice / receipt once paid HAILEYBURY | ABN 34 004 228 906 | 855 Springvale Road Keysborough VIC 3173 | [email protected]