Logo Design Questionnaire Your Logo paints a picture of your business and helps brand your company throughout the years! *Please answer these questions thoughtfully, as they will help us understand what you want and need out of your new logo design. Remember that a logo is extremely important because it conveys thoughts and feeling about your company to everyone who sees the logo. A good logo can help bring in a lot of business, but a bad logo can repel potential customers. If you have any questions, please don’t hesitate to call us at 605.646.5666 or email us at: [email protected]

1. Please write out the logo name exactly as you’d like for it to appear in the design.

2. Do you have a short slogan or tag line you will use with your logo sometimes? If so, we will take this into consideration when designing your logo, but your logo must be able to stand on its own without the tag line as well.

3. What products and/or services does your company provide?

4. Describe your business competitors. Provide web addresses if available.

5. What makes your company stand out from your competitors? What is your company’s strengths and weaknesses?

6. How would you describe your company/business to someone who has no knowledge of your existence?

OCEANSKY WEB DESIGN © Copyright 2010 – 2016.

Email: [email protected]

Phone: 605.646.5666

7. Describe your target demographic: market, gender, age, geography, etc.

8. Please provide some adjectives that describe what you hope to communicate with your logo. (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.)

9. What do you want your new logo to communicate about your company or products? If your company has a Mission Statement, consider that for what message your logo should convey.

10. What are your color preferences? How many colors would you like used in your logo? Are there any colors that you DO NOT want to use? List your color preference if you have any.

11. Are there any well-known logos that you particularly like? What do you like about them and what aspects, if any, would you like to emulate?

12. Do you have any particular point of emphasis you want to see in the design?

13. Do you have any particular images or symbols you associate with your product or company? (e.g. favorite animal or object, like a lion, ship, mountain, or tree.)

14. Are there any particular elements that you DO want included in your logo design? What elements from your old identity do you like or dislike?

15. Are there any images or concepts you DO NOT want to see?

OCEANSKY WEB DESIGN © Copyright 2010 – 2016.

Email: [email protected]

Phone: 605.646.5666

16. Would you like your logo to be…

A) Image Only

B) Text Only

C) Image & Text

17. If you would like to use an icon, do you have any specific theme or ideas for the icon that you would like us to consider? 18. If you want a logo with Image & Text, do you prefer them combined (e.g. Domino’s Pizza) or would you like to keep them separate (e.g. Walmart)? 19. What sort of style would you prefer for your logo design? (e.g. modern and clean, old world, cutting edge, vintage, sporty, futuristic, etc. – See the Examples below.)

20. Do you have any ideas for the text style (font) of your logo? (e.g. script, bold, light, hand drawn, custom lettering, elegant, etc.)

21. Would you like any addition design services to be packaged with your new logo? (e.g. website, business cards, envelopes, letterheads, flyers, product packaging, signage, etc.)

Pricing for Logo Designs Some people are super happy with the designer’s 1st choice of logo design. Other people want 1000 revisions to get exactly the logo they envisioned. That’s why OceanSky Web Design offers a variety of Logo Packages and Payment Options. Option One) Pay by the hour. We charge $15/hour, however new clients Save 15% Automatically, which brings it down to $12.75/hour. Plus, we use time-tracking software so you never pay for us to take breaks. Option Two) Choose a Logo Package. This decision should be based on how many revisions you think you will want. If you want the most options to make sure you get the most perfect and fitting logo possible, then you’ll want the more expensive package. If you’re easy-going and just want something simple, but effective, then it’s safe to go with the low cost option. (You can always upgrade your choice.)

$89

Choose from 3 Original Logo Designs. Make up to 5 Revisions of the logo you have chosen.

$119

Choose from 5 Original Logo Designs. Make up to 7 Revisions of the logo you have chosen.

$ 9149

Choose from 10 Original Logo Designs. Make up to 10 Revisions of the logo you have chosen. * Revisions can be different colors, fonts, images, sizes, styles, etc.

OCEANSKY WEB DESIGN © Copyright 2010 – 2016.

Email: [email protected]

Phone: 605.646.5666

Logo Examples The following examples should help you understand what we mean when we use terms such as corporate, illustrative, retro, etc. There’s not really distinct differences between these categories. Most logos fall into 2 or 3 categories. Image Only Popular corporations are easily recognizable by a single image or symbol logo.

Text Only Many companies use text only logo designs for a simple, clean, and professional look.

Corporate You can't make these logos tell your whole story. No one could really guess sports apparel by looking at the Nike swoosh. Nike took an unrelated symbol and made it their own. Unless you're a church looking for a clean version of an ancient symbol or you're Target or Apple and you want to go with the obvious choice, it's best to pick a symbol that gets you excited and go with it.

Whimsical Logos like this give off an attitude of “Let’s just have fun” which puts customers at ease.

OCEANSKY WEB DESIGN © Copyright 2010 – 2016.

Email: [email protected]

Phone: 605.646.5666

Official Seal Using an official seal can make your business seem more like an authority in your field of expertise.

Historical People tend to like places and companies with an interesting history and a story to tell.

Retro A retro logo provides nostalgia for a lot of people and can really grab people’s attention by appearing familiar and likable.

Illustration Based These logos are more unique than any other type of logo. They are essentially artwork and can sometimes be quite abstract. An illustrated logo can help ensure your brand is unlike any other.

OCEANSKY WEB DESIGN © Copyright 2010 – 2016.

Email: [email protected]

Phone: 605.646.5666

Client Information Please enter your business or personal details so we can stay organized. Date: Client ID: Project Name: First Name: Last Name: Company Name: Phone Number: Mailing Address: Email Address: Website: Project Budget: Is budget Fixed or Flexible? Project Deadline: Is deadline Fixed or Flexible?

Additional Comments:

NOTE: All of our Logo Designs include Print-Ready Color Versions as well as Black-and-White Versions. We will supply you with Vector Files (.ai and .eps) that you can scale to ANY size. We will also deliver multiple Raster Graphics (.jpg and .png) of your logo, in a variety of sizes for use in various different circumstances.

*Once your logo design is completed, we will provide you with multiple file versions for various sizes and formats, as well as a style guide to ensure correct usage of the logo in future materials. OCEANSKY WEB DESIGN © Copyright 2010 – 2016.

Email: [email protected]

Phone: 605.646.5666