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LIST OF CONTENTS AND TABLES Dairy in Argentina - Category analysis ........................................................................................... 1 Drinking Mi k Products .................................................................................................................... 1 Headlines..................................................................................................................................... 1 Trends ......................................................................................................................................... 1 Competitive Landscape............................................................................................................... 2 Prospects..................................................................................................................................... 3 Category Data ............................................................................................................................. 3 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13
Sales of Drinking Milk Products by Category: Volume 2006-2011 ............... 3 Sales of Drinking Milk Products by Category: Value 2006-2011 .................. 4 Sales of Drinking Milk Products by Category: % Volume Growth 20062011 ............................................................................................................... 5 Sales of Drinking Milk Products by Category: % Value Growth 20062011 ............................................................................................................... 5 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 20072010 ............................................................................................................... 5 Milk by Type: % Value Breakdown 2007-2010 .............................................. 6 Drinking Milk Products Company Shares 2006-2010 ................................... 6 Drinking Milk Products Brand Shares 2007-2010 ......................................... 7 Sales of Drinking Milk Products by Distribution Format: % Analysis 2006-2011 ...................................................................................................... 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2011-2016 ......................................................................................... 8 Forecast Sales of Drinking Milk Products Products by Category: Value 2011-2016 ............................................................................................ 9 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2011-2016 ............................................................................ 9 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2011-2016 ............................................................................. 10
Yoghurt and Sour Milk Drinks ....................................................................................................... 10 Headlines................................................................................................................................... 10 Trends ....................................................................................................................................... 11 Competitive Landscape............................................................................................................. 12 Prospects................................................................................................................................... 13 Category Data ........................................................................................................................... 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21 Table 22
Sales of Yoghurt and Sour Milk Drinks by Category: Volume 20062011 ............................................................................................................. 13 Sales of Yoghurt and Sour Milk Drinks by Category: Value 2006-2011 ..... 13 Sales of Yoghurt and Sour Milk Drinks by Category: % Volume Growth 2006-2011 ....................................................................................... 14 Sales of Yoghurt and Sour Milk Drinks by Category: % Value Growth 2006-2011 .................................................................................................... 14 Soy-based vs Dairy-based Yoghurt % Breakdown 2010 ............................ 14 Leading Flavours for Flavoured Spoonable Yoghurt 2006-2011 ................ 14 Leading Flavours for Fruited Spoonable Yoghurt 2006-2011 ..................... 14 Yoghurt and Sour Milk Drinks Company Shares 2006-2010 ...................... 15 Yoghurt and Sour Milk Drinks Brand Shares 2007-2010 ............................ 15
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Table 23 Table 24 Table 25 Table 26 Table 27
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Sales of Yoghurt and Sour Milk Drinks by Distr bution Format: % Analysis 2006-2011 ..................................................................................... 16 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Volume 2011-2016 .................................................................................................... 16 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Value 2011-2016 .................................................................................................... 17 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: % Volume Growth 2011-2016 .......................................................................... 17 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: % Value Growth 2011-2016 ............................................................................. 17
Cheese .......................................................................................................................................... 18 Headlines................................................................................................................................... 18 Trends ....................................................................................................................................... 18 Competitive Landscape............................................................................................................. 19 Prospects................................................................................................................................... 20 Category Data ........................................................................................................................... 20 Table 28 Table 29 Table 30 Table 31 Table 32 Table 33 Table 34 Table 35 Table 36 Table 37 Table 38 Table 39 Table 40
Sales of Cheese by Category: Volume 2006-2011 ..................................... 20 Sales of Cheese by Category: Value 2006-2011 ........................................ 20 Sales of Cheese by Category: % Volume Growth 2006-2011 .................... 21 Sales of Cheese by Category: % Value Growth 2006-2011 ....................... 21 Spreadable Processed Cheese by Type: % Value Breakdown 20062011 ............................................................................................................. 21 Unprocessed Cheese by Type: % Value Breakdown 2009-2010 ............... 22 Cheese Company Shares 2006-2010 ......................................................... 22 Cheese Brand Shares 2007-2010 ............................................................... 22 Sales of Cheese by Distr bution Format: % Analysis 2006-2011 ................ 23 Forecast Sales of Cheese by Category: Volume 2011-2016 ...................... 24 Forecast Sales of Cheese by Category: Value 2011-2016 ......................... 24 Forecast Sales of Cheese by Category: % Volume Growth 2011-2016 ..... 24 Forecast Sales of Cheese by Category: % Value Growth 2011-2016 ........ 25
Other Dairy .................................................................................................................................... 25 Headlines................................................................................................................................... 25 Trends ....................................................................................................................................... 25 Competitive Landscape............................................................................................................. 26 Prospects................................................................................................................................... 27 Category Data ........................................................................................................................... 27 Table 41 Table 42 Table 43 Table 44 Table 45 Table 46 Table 47 Table 48 Table 49 Table 50
Sales of Other Dairy by Category: Volume 2006-2011 ............................... 27 Sales of Other Dairy by Category: Value 2006-2011 .................................. 28 Sales of Other Dairy by Category: % Volume Growth 2006-2011 .............. 29 Sales of Other Dairy by Category: % Value Growth 2006-2011 ................. 29 Cream by Type: % Value Breakdown 2006-2011 ....................................... 29 Sales of Other Dairy by Distribution Format: % Analysis 2006-2011.......... 30 Forecast Sales of Other Dairy by Category: Volume 2011-2016 ................ 30 Forecast Sales of Other Dairy by Category: Value 2011-2016 ................... 31 Forecast Sales of Other Dairy by Category: % Volume Growth 20112016 ............................................................................................................. 31 Forecast Sales of Other Dairy by Category: % Value Growth 20112016 ............................................................................................................. 32
Dairy in Argentina - Company Profiles ......................................................................................... 33
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Arcor Saic in Packaged Food (argentina)..................................................................................... 33 Strategic Direction ..................................................................................................................... 33 Key Facts................................................................................................................................... 33 Summary 1 Summary 2
Arcor SAIC: Key Facts ................................................................................. 33 Arcor SAIC: Operational Indicators.............................................................. 33
Company Background............................................................................................................... 33 Production ................................................................................................................................. 34 Summary 3
Arcor SAIC: Production Statistics 2009 ....................................................... 35
Competitive Positioning............................................................................................................. 35 Summary 4
Arcor SAIC: Competitive Position 2010 ....................................................... 36
Mastellone Hnos SA in Packaged Food (argentina) .................................................................... 36 Strategic Direction ..................................................................................................................... 36 Key Facts................................................................................................................................... 36 Summary 5 Summary 6
Mastellone Hnos SA: Key Facts .................................................................. 36 Mastellone Hnos SA: Operational Indicators ............................................... 37
Company Background............................................................................................................... 37 Production ................................................................................................................................. 38 Summary 7
Mastellone Hnos SA: Production Statistics 2010 ........................................ 38
Competitive Positioning............................................................................................................. 38 Summary 8
Mastellone Hnos SA: Competitive Position 2010 ........................................ 39
Molinos Río De La Plata SA in Packaged Food (argentina) ........................................................ 39 Strategic Direction ..................................................................................................................... 39 Key Facts................................................................................................................................... 39 Summary 9 Summary 10
Molinos Río de la Plata SA: Key Facts ........................................................ 39 Molinos Río de la Plata SA: Operational Indicators .................................... 40
Company Background............................................................................................................... 40 Production ................................................................................................................................. 41 Summary 11
Molinos Río de la Plata SA: Production Statistics 2010 .............................. 41
Competitive Positioning............................................................................................................. 42 Summary 12
Molinos Río de la Plata SA: Competitive Position 2010 .............................. 42
Sancor Cooperativas Unidas Ltda in Packaged Food (argentina) ............................................... 42 Strategic Direction ..................................................................................................................... 42 Key Facts................................................................................................................................... 43 Summary 13 Summary 14
SanCor Cooperativas Unidas Ltda: Key Facts ............................................ 43 SanCor Cooperativas Unidas Ltda: Operational Indicators ........................ 43
Company Background............................................................................................................... 43 Production ................................................................................................................................. 44 Competitive Positioning............................................................................................................. 44 Summary 15
SanCor Cooperativas Unidas Ltda: Competitive Position 2010 .................. 45
Packaged Food in Argentina - Industry Overview ........................................................................ 46 Executive Summary ...................................................................................................................... 46 Rising Demand Drives Growth.................................................................................................. 46 Fresh Meat Consumption Declines, Impacting the Argentinian Diet ........................................ 46 Inflation Threatens Levels of Consumption of Packaged Food................................................ 46
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Strong Pressure To Discount Driven by Supermarkets/hypermarkets .................................... 46 Slower Growth Projected for 2012 ............................................................................................ 46 Key Trends and Developments .................................................................................................... 47 Economic Expansion Driven by Strong Consumer Spending .................................................. 47 Argentinian Diet Changes As Fresh Meat Consumption Declines ........................................... 47 Dynamic Packaged Food Industry Grows Despite Inflation ..................................................... 48 Healthier and More Nutritious Products Prosper Across Packaged Food ............................... 49 Foodservice – Key Trends and Developments ............................................................................ 50 Headlines................................................................................................................................... 50 Trends ....................................................................................................................................... 51 Competitive Landscape............................................................................................................. 51 Prospects................................................................................................................................... 52 Category Data ........................................................................................................................... 52 Table 51 Table 52 Table 53 Table 54
Foodservice Sales of Packaged Food by Category: Volume 20062011 ............................................................................................................. 52 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011 .................................................................................................... 53 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016 .................................................................................................... 54 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016 .......................................................................... 54
Impulse and Indulgence Products – Key Trends and Developments .......................................... 55 Headlines................................................................................................................................... 55 Trends ....................................................................................................................................... 55 Competitive Landscape............................................................................................................. 56 Prospects................................................................................................................................... 57 Category Data ........................................................................................................................... 57 Table 55 Table 56 Table 57 Table 58 Table 59 Table 60 Table 61 Table 62 Table 63 Table 64
Sales of Impulse and Indulgence Products by Category: Volume 2006-2011 .................................................................................................... 57 Sales of Impulse and Indulgence Products by Category: Value 20062011 ............................................................................................................. 58 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011 ....................................................................................... 58 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011 ....................................................................................... 58 Company Shares of Impulse and Indulgence Products 2006-2010............ 59 Brand Shares of Impulse and Indulgence Products 2007-2010 ................. 59 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016 ....................................................................................... 60 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016 .......................................................................................... 61 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016 .......................................................................... 61 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016 ............................................................................. 61
Nutrition/staples – Key Trends and Developments ...................................................................... 62 Headlines................................................................................................................................... 62 Trends ....................................................................................................................................... 62 Competitive Landscape............................................................................................................. 63
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Prospects................................................................................................................................... 63 Category Data ........................................................................................................................... 64 Table 65 Table 66 Table 67 Table 68 Table 69 Table 70 Table 71 Table 72 Table 73 Table 74
Sales of Nutrition/Staples by Category: Volume 2006-2011 ....................... 64 Sales of Nutrition/Staples by Category: Value 2006-2011 .......................... 64 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011 ...... 65 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011 ......... 65 Company Shares of Nutrition/Staples 2006-2010 ....................................... 66 Brand Shares of Nutrition/Staples 2007-2010 ............................................. 66 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016 ........ 67 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016 ........... 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016 .................................................................................................... 68 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016 .................................................................................................... 68
Meal Solutions – Key Trends and Developments ........................................................................ 69 Headlines................................................................................................................................... 69 Trends ....................................................................................................................................... 69 Competitive Landscape............................................................................................................. 70 Prospects................................................................................................................................... 71 Category Data ........................................................................................................................... 71 Table 75 Table 76 Table 77 Table 78 Table 79 Table 80 Table 81 Table 82 Table 83 Table 84
Sales of Meal Solutions by Category: Volume 2006-2011 .......................... 71 Sales of Meal Solutions by Category: Value 2006-2011 ............................. 72 Sales of Meal Solutions by Category: % Volume Growth 2006-2011 ......... 72 Sales of Meal Solutions by Category: % Value Growth 2006-2011 ............ 72 Company Shares of Meal Solutions 2006-2010 .......................................... 73 Brand Shares of Meal Solutions 2007-2010 ................................................ 73 Forecast Sales of Meal Solutions by Category: Volume 2011-2016........... 74 Forecast Sales of Meal Solutions by Category: Value 2011-2016 .............. 74 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016 .................................................................................................... 75 Forecast Sales of Meal Solutions by Category: % Value Growth 20112016 ............................................................................................................. 75
Market Data ................................................................................................................................... 75 Table 85 Table 86 Table 87 Table 88 Table 89 Table 90 Table 91 Table 92 Table 93 Table 94 Table 95 Table 96 Table 97
Sales of Packaged Food by Category: Volume 2006-2011 ........................ 76 Sales of Packaged Food by Category: Value 2006-2011 ........................... 76 Sales of Packaged Food by Category: % Volume Growth 2006-2011 ....... 77 Sales of Packaged Food by Category: % Value Growth 2006-2011 .......... 78 GBO Shares of Packaged Food 2006-2010 ................................................ 78 NBO Shares of Packaged Food 2006-2010 ................................................ 79 NBO Brand Shares of Packaged Food 2007-2010 ..................................... 80 Penetration of Private Label by Category 2006-2011 ................................. 81 Sales of Packaged Food by Distribution Format: % Analysis 20062011 ............................................................................................................. 81 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011 ............................................................................................... 82 Forecast Sales of Packaged Food by Category: Volume 2011-2016 ......... 83 Forecast Sales of Packaged Food by Category: Value 2011-2016 ............ 84 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016 .................................................................................................... 85
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Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016 .................................................................................................... 85
Definitions...................................................................................................................................... 86 Summary 16
Research Sources ........................................................................................ 86
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DRINKING MILK PRODUCTS IN ARGENTINA - CATEGORY ANALYSIS HEADLINES Drinking milk products current retail value sales increase by 23%, to reach Peso7 billion, in 2011 Trade off between flavoured milk drinks and flavoured powder milk drinks due to convenience and pricing Flavoured milk drinks with fruit juice records the fastest current retail value growth of 32% to reach sales of Peso120 million in 2011 Weighted average unit price of all drinking milk products increase by 22% in current retail value terms in 2011 Mastellone Hnos SA leads in drinking milk products in 2010 with a retail value share of 43% Drinking milk products expected to grow by a constant retail value CAGR of 2% over the forecast period
TRENDS There was a strong increase in consumption of flavoured milk drinks over the first half of the review period due to convenience. However, over the second half of the review period, there was a switch among consumers to chocolate-based flavoured powder drinks due to more affordable product pricing. This was due to a considerable increase in unit prices in flavoured milk drinks and to the economic downturn over 2008 and 2009. Drinking milk products grew by a constant retail value CAGR of 11% in 2011, which was slightly below the constant retail value CAGR of 12% over the review period. Flavoured milk drinks with fruit juice recorded the fastest current retail value growth, of 32%, in drinking milk products in 2011 due to growth of 30% in current retail value terms in average unit prices. In retail volume terms, the category grew by 2% in 2011, based on the positive performance of Serecol from Mastellone Hnos SA. Average unit prices in drinking milk products increased by 22% in current retail value terms in 2011 as a consequence of increases in the cost of labour and distribution. However, with regard to milk as a raw material, pricing remained stable due to oversupply in 2011. Milk for children accounted for a retail value share of 76% of milk in 2011 as products in milk tend not to be heavily consumed by young adult and adult consumers due to variation in snacking and breakfast habits, with these consumers opting for mate (South American infusion traditionally drunk from a hollow gourd through a filtering straw) or coffee instead of milk. Ambient products accounted for a retail volume share of 70% of flavoured milk drinks in 2011. Products in flavoured milk drinks are mostly presented in tetra-pack cartons. Chilled products in flavoured milk drinks are predominantly comprised of products in flavoured milk drinks with fruit juice. The leading brand is Junior from Mastellone Hnos SA, which is offered at competitive pricing and presented in economy “Sachet” packaging.
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Consumers do not perceive any difference in quality between products in fresh/pasteurised milk and long-life/UHT mi k in Argentina. As Argentina produces and exports mi k, fresh/pasteurised milk is consumed more because of its more affordable pricing compared to long-life/UHT milk. Micro-filtered milk is perceived as very fresh although it accounted for a negligible retail value share of milk in 2011, as there was only one brand of micro-filtered milk, Sancor Max, available. In Argentina, products in soy beverages are consumed because they are considered as healthy products. However, soy beverages comprises entirely of soy drinks as soy mi k is not present in Argentina. Ades, the leading brand in soy beverages, is promoted as being natural and nutritious.
COMPETITIVE LANDSCAPE Mastellone Hnos SA was the leading player in drinking milk products in 2010 with a retail value share of 43% due mainly to the strong reputation and high level of consumer loyalty of its brand La Serenísima. In addition, the company has a wide reaching distr bution network with presence through various channels of retail distribution.
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PROSPECTS Drinking milk products is expected to grow by a constant retail value CAGR of 2% over the forecast period, driven by innovation in terms of functional and fortified products. Mastellone Hnos SA is expected to lead this trend although SanCor Cooperativas Unidas Ltda is also expected to make further efforts to challenge the company’s leading position. However, the CAGR of 2% is expected to be significantly lower than the constant retail value CAGR of 12% over the review period due to the dominance of milk, which is very mature. Nevertheless, mi k is perceived as a necessity product among consumers thus there is expected to be continued demand with a shift towards basic products and the use of more affordable product packaging.
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CATEGORY DATA Table 1
Sales of Drinking Milk Products by Category: Volume 2006-2011 2006
Flavoured Milk Drinks
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2007
2008
2009
Data removed from sample
2010
2011
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(million litres) - Dairy Only Flavoured Mi k Drinks (million litres) - Flavoured Milk Drinks with Fruit Juice (million litres) Flavoured Powder Milk Drinks ('000 tonnes) - Chocolate-based Flavoured Powder Drinks ('000 tonnes) - Malt-based Hot Drinks ('000 tonnes) - Non-Chocolate-based Flavoured Powder Drinks ('000 tonnes) Milk (million litres) - Fresh/Pasteurised Mi k (million litres) - Goat Milk (million litres) - Long-Life/UHT Milk (million litres) Powder Milk ('000 tonnes) Soy Beverages (million litres) - Soy Milk (million litres) - Soy Drinks (million litres) Drinking Mi k Products (Not calculable) Source:
Data removed from sample
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Table 2
Sales of Drinking Milk Products by Category: Value 2006-2011
Peso million 2006 Flavoured Milk Drinks - Dairy Only Flavoured Mi k Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Fresh/Pasteurised Mi k - Goat Milk - Long-Life/UHT Milk Powder Milk Soy Beverages
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2007
2008
2009
Data removed from sample
2010
2011
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- Soy Milk - Soy Drinks Drinking Mi k Products Source:
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Data removed from sample 2,679.1
3,181.
,031.1
,718.7
5,797.3
7,111.1
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 3
Sales of Drinking Milk Products by Category: % Volume Growth 2006-2011
% volume growth 2010/11 Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Fresh/Pasteurised Milk - Goat Milk - Long-Life/UHT Milk Powder Milk Soy Beverages - Soy Milk - Soy Drinks Drinking Mi k Products Source:
Table 4
2006-11 CAGR
2006/11 Total
Data removed from sample
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Sales of Drinking Milk Products by Category: % Value Growth 2006-2011
% current value growth 2010/11 Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Fresh/Pasteurised Milk - Goat Milk - Long-Life/UHT Milk Powder Milk Soy Beverages - Soy Milk - Soy Drinks Drinking Mi k Products Source:
2006-11 CAGR
Data removed from sample
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2006/11 Total
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Table 5
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Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010
% retail volume 2007 Ambient Chilled Total Source:
2008
2009
2010
Data removed from sample 100.0
100.0
100.0
100.0
Official statistics, trade associations, trade press, company research, store checks, trade interviews, Euromonitor International estimates
Table 6
Milk by Type: % Value Breakdown 2007-2010
% retail value rsp 2007 Adult Children Total Source:
76.0 100.0
2008
2009
Data removed from sample 75.8 100.0
75.7 100.0
2010
75.5 100.0
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Table 7
Drinking Milk Products Company Shares 2006-2010
% retail value rsp Company
2006
2007
Data removed from sample
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2008
2009
2010
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Data removed from sample
Total Source:
100.0
100.0
100.0
100.0
100.0
2009
2010
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 8
Drinking Milk Products Brand Shares 2007-2010
% retail value rsp Brand
Company
2007
Data removed from sample
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2008
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Data removed from sample
Others Total Source:
17.8 100.0
18.1 100.0
16.2 100.0
1 .6 100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 9
Sales of Drinking Milk Products by Distribution Format: % Analysis 2006-2011
% retail value rsp 2006 Store-Based Retailing - Grocery Retailers - - Supermarkets/ Hypermarkets - - Discounters - - Small Grocery Retailers - - - Convenience Stores - - - Independent Small Grocers - - - Forecourt Retailers - - Other Grocery Retailers - Non-Grocery Retailers - - Health and Beauty Retailers - - Other Non-Grocery Retailers Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total Source:
Table 10
2007
2008
2009
2010
2011
100.0
100.0
2015
2016
Data removed from sample
100.0
100.0
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Forecast Sales of Drinking Milk Products Products by Category: Volume 2011-2016 2011
Flavoured Milk Drinks (million litres) - Dairy Only Flavoured Mi k Drinks (million litres) - Flavoured Milk Drinks with Fruit Juice (million litres)
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2013
2014
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Flavoured Powder Milk Drinks ('000 tonnes) - Chocolate-based Flavoured Powder Drinks ('000 tonnes) - Malt-based Hot Drinks ('000 tonnes) - Non-Chocolate-based Flavoured Powder Drinks ('000 tonnes) Milk (million litres) - Fresh/Pasteurised Mi k (million litres) - Goat Milk (million litres) - Long-Life/UHT Milk (million litres) Powder Milk ('000 tonnes) Soy Beverages (million litres) - Soy Milk (million litres) - Soy Drinks (million litres) Drinking Mi k Products (Not calculable) Source:
Data removed from sample
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Table 11
Forecast Sales of Drinking Milk Products Products by Category: Value 20112016
Peso million 2011 Flavoured Milk Drinks - Dairy Only Flavoured Mi k Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Fresh/Pasteurised Mi k - Goat Milk - Long-Life/UHT Milk Powder Milk Soy Beverages - Soy Milk - Soy Drinks Drinking Mi k Products Source:
2012
2013
2014
Data removed from sample
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2015
2016
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Table 12
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Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2011-2016
% volume growth 2015/16 Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Fresh/Pasteurised Milk - Goat Milk - Long-Life/UHT Milk Powder Milk Soy Beverages - Soy Milk - Soy Drinks Drinking Mi k Products Source:
Table 13
2011-16 CAGR
2011/16 Total
Data removed from sample
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Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2011-2016
% constant value growth 2011-16 CAGR Flavoured Milk Drinks - Dairy Only Flavoured Milk Drinks - Flavoured Milk Drinks with Fruit Juice Flavoured Powder Milk Drinks - Chocolate-based Flavoured Powder Drinks - Malt-based Hot Drinks - Non-Chocolate-based Flavoured Powder Drinks Milk - Fresh/Pasteurised Milk - Goat Milk - Long-Life/UHT Milk Powder Milk Soy Beverages - Soy Milk - Soy Drinks Drinking Mi k Products Source:
Data removed from sample
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YOGHURT AND SOUR MILK DRINKS IN ARGENTINA - CATEGORY ANALYSIS HEADLINES Yoghurt and sour milk drinks retail value sales grow by 26% to reach Peso4 billion in 2011 Trends of health and wellness and product diversification drive growth of yoghurt and sour milk drinks Other functional drinking yoghurt records fastest current retail value growth of 34%, to reach Peso11 million, in 2011 Average unit prices in drinking yoghurt and in spoonable yoghurt grow by 26% and 24% respectively in current retail value terms in 2011 Danone Argentina SA leads in yoghurt and sour milk drinks in 2010, with a retail value share of 79% Yoghurt and sour milk drinks expected to grow by a constant retail value CAGR of 2% over the forecast period
TRENDS The increasingly important connection between yoghurt consumption and a healthy diet as well as the growing variety of products have helped to drive demand for yoghurt in Argentina. The variety in terms of products in yoghurt encompasses flavoured, fruited and vitamin as well as probiotic-enriched products. However, yoghurt consumption is affected to some extent by seasonality and yoghurt is not considered as a dessert in Argentina. Nevertheless, the possibility to modify this trend means there is potential for growth in yoghurt in the medium to long turn. Yoghurt sales increased by 14% in constant value terms in 2011, above the 10% review period CAGR. However the comparabilty of the figures is jeopardized by the huge gap between the official inflation rate used to calculate constant currency growth rates and the observed inflation for the period 2007-2011. The official inflation rate is considered to be an underestimation by all private actors (companies, consultancy firms, universities) operating in the country. Using observed inflation rates according to private estimates, yoghurt constant retail value sales increased by 6% constant value growth in 2011 compared with a 4% average for the 2006-2011 period. The present growth is based on a price increase higher than the economy’s average, as in retail volume terms the growth rate is of around 1%. Other functional drinking yoghurt recorded the fastest current retail value growth, of 34%, in yoghurt and sour milk drinks in 2011 due to the fact that it is a new category, having first registered sales in 2010 with the launch of Vidacol by Danone Argentina SA. Drinking yoghurt and spoonable yoghurt registered similar growth in both current retail value terms and retail volume terms in 2011 as the process of economic recovery and increases in unit prices had a similar impact on both categories.
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Average unit prices in drinking yoghurt and in spoonable yoghurt grew by 26% and 24% respectively in current retail value terms in 2011 as a consequence of increases in the cost of labour and increased distribution costs. However, with regard to milk as a raw material, costs remained stable in 2011 due to oversupply of milk in Argentina. Dairy-based yoghurt continued to dominate in yoghurt in 2011 as there are no soy-based products in yoghurt in Argentina. Although Argentina is one of the leading soy producing countries in the world, the high price of soy-based products and the general lack of demand among Argentine consumers mean that exportation of soy and soy-based products is high. The leading flavour in flavoured spoonable yoghurt in 2011 was strawberry, followed by vanilla and peach while in fruited spoonable yoghurt it was strawberry, followed by peach, pineapple and mixed berries. There are also products in unusual flavour variants, for example Ser de tarta de frutas (fruit-pie-flavoured yoghurt) in flavoured spoonable yoghurt and Ser de moras and grosellas (currant and berry yoghurt) in fruited spoonable yoghurt. However, unusual flavour variants have niche status and they tend to be used by leading manufacturers to demonstrate innovation.
COMPETITIVE LANDSCAPE Danone Argentina SA was the leading player in yoghurt and sour milk drinks in 2010 with a retail value share of 79% due mainly to the high level of popularity of its Yogurisimo, Actimel and Ser brands, which have been present in the country for a long time and which benefit from a high level of consumer loyalty. In addition, as a result of the company’s wide distribution network its products have widespread presence through various channels of retail distribution.
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PROSPECTS Danone Argentina SA and SanCor Cooperativas Unidas Ltda are expected to continue to launch new products and new variants of existing products over the forecast period. However, competition among the leading players is not only expected to be based on innovation but also on improvement and enlargement of their distribution networks. In line with this, SanCor Cooperativas Unidas Ltda’s distribution centre in Don Torcuato, in Buenos Aires, obtained international ISO 9001:2008 certification in August 2011.
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CATEGORY DATA Table 1
Sales of Yoghurt and Sour Mi k Drinks by Category: Volume 2006-2011 2006
Sour Milk Drinks (million litres) Yoghurt (Not calculable) - Drinking Yoghurt (million litres) - Spoonable Yoghurt ('000 tonnes)
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2007
2008
2009
Data removed from sample
2010
2011
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Yoghurt and Sour Milk Drinks (Not calculable) Source:
-
-
-
-
-
-
2010
2011
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 2
Sales of Yoghurt and Sour Mi k Drinks by Category: Value 2006-2011
Peso million 2006 Sour Milk Drinks Yoghurt - Drinking Yoghurt - Spoonable Yoghurt Yoghurt and Sour Milk Drinks Source:
2007
2008
2009
Data removed from sample
,
,
,
,
,
,
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 3
Sales of Yoghurt and Sour Milk Drinks by Category: % Volume Growth 20062011
% volume growth 2010/11 Sour Milk Drinks Yoghurt - Drinking Yoghurt - Spoonable Yoghurt Yoghurt and Sour Milk Drinks Source:
2006-11 CAGR
2006/11 Total
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 4
Sales of Yoghurt and Sour Milk Drinks by Category: % Value Growth 20062011
% current value growth 2010/11 Sour Milk Drinks Yoghurt - Drinking Yoghurt - Spoonable Yoghurt Yoghurt and Sour Milk Drinks Source:
2006-11 CAGR
2006/11 Total
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 5
Soy-based vs Dairy-based Yoghurt % Breakdown 2010
% value analysis Soy-based Yoghurt
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Dairy-based
Data removed from sample
Total
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Source:
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Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 6
Leading Flavours for Flavoured Spoonable Yoghurt 2006-2011
ranking 2006
2007
Strawberry Vanilla Peach Source:
2008
2009
2010
2011
2010
2011
2008
2009
2010
100.0
100.0
100.0
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 7
Leading Flavours for Fruited Spoonable Yoghurt 2006-2011
ranking 2006
2007
Strawberry Peach Pineapple Mixed berries Source:
2008
2009
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 8
Yoghurt and Sour Mi k Drinks Company Shares 2006-2010
% retail value rsp Company
2006
2007
Data removed from sample
Total Source:
Table 9
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Yoghurt and Sour Mi k Drinks Brand Shares 2007-2010
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% retail value rsp Brand
Company
2007
2008
2009
2010
100.0
100.0
100.0
2010
2011
Data removed from sample
Total Source:
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 10
Sales of Yoghurt and Sour Mi k Drinks by Distribution Format: % Analysis 2006-2011
% retail value rsp 2006 Store-Based Retailing - Grocery Retailers - - Supermarkets/ Hypermarkets - - Discounters - - Small Grocery Retailers - - - Convenience Stores - - - Independent Small Grocers - - - Forecourt Retailers - - Other Grocery Retailers - Non-Grocery Retailers - - Health and Beauty Retailers
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2007
2008
2009
Data removed from sample
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- - Other Non-Grocery Retailers Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
100.0
100.0
Table 11
100.0
100.0
100.0
Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Volume 20112016 2011
2012
Sour Milk Drinks (million litres) Yoghurt (Not calculable) - Drinking Yoghurt (million litres) - Spoonable Yoghurt ('000 tonnes) Yoghurt and Sour Milk Drinks (Not calculable) Source:
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
2013
2014
2015
2016
2015
2016
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 12
Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Value 20112016
Peso million 2011 Sour Milk Drinks Yoghurt - Drinking Yoghurt - Spoonable Yoghurt Yoghurt and Sour Milk Drinks Source:
2012
2013
2014
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 13
Forecast Sales of Yoghurt and Sour Milk Drinks by Category: % Volume Growth 2011-2016
% volume growth 2015/16 Sour Milk Drinks Yoghurt - Drinking Yoghurt - Spoonable Yoghurt Yoghurt and Sour Milk Drinks
© Euromonitor International
2011-16 CAGR
2011/16 Total
Data removed from sample
WWW.EUROMONITOR.COM
Source:
Table 14
SAMPLE REPORT FOR ILLUSTRATION ONLY
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales of Yoghurt and Sour Milk Drinks by Category: % Value Growth 2011-2016
% constant value growth 2011-16 CAGR Sour Milk Drinks Yoghurt - Drinking Yoghurt - Spoonable Yoghurt Yoghurt and Sour Milk Drinks Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
2011/16 TOTAL
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CHEESE IN ARGENTINA - CATEGORY ANALYSIS HEADLINES Cheese grows by 24% in current retail value terms to reach Peso13.6 billion in 2011 Denomination of origin becomes of increased importance among products in cheese in Argentina Packaged hard cheese records the fastest current retail value growth of 35% in cheese, to reach Peso789 million, in 2011 Average unit prices in cheese increase by 19% in current retail value terms in 2011 SanCor Cooperativas Unidas Ltda leads in cheese in 2010 with a retail value share of 22% Cheese expected to grow by a constant retail value CAGR of 3% over the forecast period
TRENDS According to trade sources, Argentina is the seventh largest producer of cheese worldwide and 50% of domestic production of milk is assigned to cheese production. In order to enlarge its presence worldwide in terms of cheese production, the denomination of origin of products has become of increased importance. One of the first types of cheese to be promoted by origin was Goya cheese, a hard cheese from the city of Goya, in the Corrientes province, which is produced by five companies one of which is SanCor Cooperativas Unidas Ltda. Mastellone Hnos SA specifies the origin of the variants of cheese under its La Serenísima brand on its webpage. These variants include variants of Argentinean origin such as Pategras, Holanda and Chubut, which is native to Tandil in the Buenos Aires province. Cheese grew by12% in constant retail value terms in 2011, which was well above the review period CAGR of 6% due to the highly varied range of products available and the many ways in which products in cheese can be consumed and used in food preparation. Packaged hard cheese recorded the fastest current retail value growth of 35% in cheese in 2011, to be worth Peso789 million, due to intensive advertisement and promotion of La Serenísima and Sancor, which focused on ways in which to consume packaged hard cheese, for example grated or sliced. Average unit prices in cheese increased by 19% in current retail value terms in 2011 as a consequence of increases in the cost of labour and of distribution. However, the price of milk as a raw material remained stable due to oversupply. Cream cheese, which has a long-standing presence and strong tradition of consumption in Argentina, continued to account for a dominant retail value share, of 65%, of spreadable processed cheese in 2011. However, reconstituted cheese, such as Tholem from SanCor Cooperativas Unidas Ltda, Finlandia from Mastellone Hnos SA and Adler from Cabaña y Estancia Santa Rosa SA, continued to gain retail value share of spreadable processed cheese in 2011. Products in reconstituted cheese tend to be flavoured thus many Argentinean consumers regard them as tastier than products in cream cheese. The most popular type of cheese in Argentina in 2011 was soft cheese with per capita retail volume consumption of 6 kg. This high per capita retail volume consumption is due to the fact
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that consumers feel that products in soft cheese satisfy their demand for healthier food products. Soft cheese is consumed as a snack, with other types of food and as a dessert (for example with quince jelly).
COMPETITIVE LANDSCAPE SanCor Cooperativas Unidas Ltda was the leading player in cheese in 2010 with a retail value share of 22%, followed closely by Mastellone Hnos SA with a share of 19%. SanCor Cooperativas Unidas Ltda benefits from its position as a specialist cheese manufacturer. With the exception of soft cheese, the company accounts for the leading retail value share of all categories of cheese in which it is present.
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PROSPECTS Denomination of origin of products in cheese is expected to increase in importance over the forecast period as manufacturers continue to seek ways in which to differentiate their products and to compete. Also, as cheese in Argentina is relatively mature, manufacturers are expected to turn to Europe, where the denomination of origin of products is important for products to be able to compete.
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CATEGORY DATA Table 1
Sales of Cheese by Category: Volume 2006-2011
'000 tonnes 2006 Processed Cheese - Spreadable Processed Cheese - Unspreadable Processed Cheese Unprocessed Cheese - Hard Cheese - Soft Cheese - Spreadable Unprocessed Cheese Cheese Source:
2007
2008
2009
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
© Euromonitor International
2010
2011
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Table 2
SAMPLE REPORT FOR ILLUSTRATION ONLY
Sales of Cheese by Category: Value 2006-2011
Peso million 2006 Processed Cheese - Spreadable Processed Cheese - Unspreadable Processed Cheese Unprocessed Cheese - Hard Cheese - Soft Cheese - Spreadable Unprocessed Cheese Cheese Source:
2007
2008
2009
2010
2011
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 3
Sales of Cheese by Category: % Volume Growth 2006-2011
% volume growth 2010/11 Processed Cheese - Spreadable Processed Cheese - Unspreadable Processed Cheese Unprocessed Cheese - Hard Cheese - Soft Cheese - Spreadable Unprocessed Cheese Cheese Source:
Table 4
2006-11 CAGR
2006/11 Total
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Sales of Cheese by Category: % Value Growth 2006-2011
% current value growth 2010/11 Processed Cheese - Spreadable Processed Cheese - Unspreadable Processed Cheese Unprocessed Cheese - Hard Cheese - Soft Cheese - Spreadable Unprocessed Cheese Cheese Source:
Table 5
2006-11 CAGR
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Spreadable Processed Cheese by Type: % Value Breakdown 2006-2011
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2006/11 Total
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% retail value rsp 2006 Cream Cheese Reconstituted Cheese Total Source:
2007
2008
2009
2010
2011
100.0
100.0
Data removed from sample 100.0
100.0
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 6
Unprocessed Cheese by Type: % Value Breakdown 2009-2010
% retail value rsp 2009 Cremoso Cuartirolo Dambo Mozzarella Port Salut Reggianito Others Total Source:
2010
Data removed from sample
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 7
Cheese Company Shares 2006-2010
% retail value rsp Company
2006
2007
2008
2009
2010
100.0
100.0
100.0
Data removed from sample
Total Source:
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
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Table 8
Cheese Brand Shares 2007-2010
% retail value rsp Brand
Company
2007
2008
2009
2010
100.0
100.0
100.0
2010
2011
Data removed from sample
Total Source:
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 9
Sales of Cheese by Distribution Format: % Analysis 2006-2011
% retail value rsp 2006 Store-Based Retailing - Grocery Retailers - - Supermarkets/ Hypermarkets - - Discounters - - Small Grocery Retailers - - - Convenience Stores - - - Independent Small
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2007
2008
2009
Data removed from sample
WWW.EUROMONITOR.COM
Grocers - - - Forecourt Retailers - - Other Grocery Retailers - Non-Grocery Retailers - - Health and Beauty Retailers - - Other Non-Grocery Retailers Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
100.0
100.0
100.0
100.0
100.0
100.0
2015
2016
2015
2016
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 10
Forecast Sales of Cheese by Category: Volume 2011-2016
'000 tonnes 2011
2012
Processed Cheese - Spreadable Processed Cheese - Unspreadable Processed Cheese Unprocessed Cheese - Hard Cheese - Soft Cheese - Spreadable Unprocessed Cheese Cheese Source:
2013
2014
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 11
Forecast Sales of Cheese by Category: Value 2011-2016
Peso million 2011 Processed Cheese - Spreadable Processed Cheese - Unspreadable Processed Cheese Unprocessed Cheese - Hard Cheese - Soft Cheese - Spreadable Unprocessed Cheese Cheese Source:
2012
2013
2014
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
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Table 12
SAMPLE REPORT FOR ILLUSTRATION ONLY
Forecast Sales of Cheese by Category: % Volume Growth 2011-2016
% volume growth 2015/16 Processed Cheese - Spreadable Processed Cheese - Unspreadable Processed Cheese Unprocessed Cheese - Hard Cheese - Soft Cheese - Spreadable Unprocessed Cheese Cheese Source:
Table 13
2011-16 CAGR
2011/16 Total
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales of Cheese by Category: % Value Growth 2011-2016
% constant value growth 2011-16 CAGR Processed Cheese - Spreadable Processed Cheese - Unspreadable Processed Cheese Unprocessed Cheese - Hard Cheese - Soft Cheese - Spreadable Unprocessed Cheese Cheese Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
2011/16 TOTAL
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OTHER DAIRY IN ARGENTINA CATEGORY ANALYSIS HEADLINES Other dairy grows by 24% in current retail value terms, to be worth Peso2.2 billion, in 2011 Consumption of dairy-based desserts, an increasingly popular alternative to consumption of milk and yoghurt Cream records the fastest current retail value growth, of 29%, in other dairy in 2011, to be worth Peso654 million Average unit prices in other dairy increase by 22% in current retail value terms in 2011 Danone Argentina SA leads in other dairy in 2010 with a retail value share of 53% Other dairy expected to grow by a constant retail value CAGR of 3% over the forecast period
TRENDS Owing to their taste and convenience, products in dairy-based desserts have become an increasingly appealing alternative to consumers who do not wish to consume products in milk and yoghurt among other dairy products. In addition, the wide variety of products available in dairy-based desserts means there are products suitable for consumption among a wide range of consumers, from babies to adults as well as diabetic and celiac patients. Other dairy achieved growth of 12% in constant retail value terms in 2011 as improved economic conditions prompted trading up among consumers from milk and yoghurt to dairybased desserts and flavoured fromage frais and quark. Cream recorded the fastest current retail value growth of 29% in other dairy in 2011 to be worth Peso654 million due to increased demand, as indicated by strong retail volume growth of 3%. The level of substitution of products in cream with products in cream cheese is not very strong as consumers find products in cream more affordable and tastier than cream cheese. Average unit prices in other dairy increased by 22% in current retail value terms in 2011, as a consequence of an increase in the cost of labour and increased distribution costs. Nevertheless, due to oversupply, the cost of milk as a raw material remained stable in 2011. Double cream has long accounted for a dominant retail value share of cream, partly because it was the first type of cream to be introduced and partly because its texture and flavour are widely preferred over single cream. In 2003, Mastellone Hnos SA introduced whipped cream under its La Serenísima brand and this consistently gained in retail value share, to account for a share of 12% in 2011. SanCor Cooperativas Unidas Ltda also introduced whipped cream as in 2007 it introduced SanCor 0%, with 0% cholesterol and 0% fat. This product continued to attract the interest of health-conscious consumers at the end of the review period. In 2011 chilled and shelf stable desserts continued to comprise of only chilled dairy-based desserts, mostly due to the tradition of consumption of these products and also because the leading companies have not invested in the development of shelf stable desserts.
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COMPETITIVE LANDSCAPE Danone Argentina SA was the leading player in other dairy, with a retail value share of 53%, in 2010. The company’s leading position is due to the high equity of its brands, constant innovation and its strong network of refrigerated distribution, which it shares with Mastellone Hnos SA. This network has enabled the company to achieve presence in retail outlets across the country, which thus gives it an additional clear competitive edge over other players.
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PROSPECTS
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The trend of consumption of dairy-based deserts as an alternative to consumption of milk and of yoghurt will continue to increase over the forecast period for as long as the economic conditions in Argentina remain positive, as due to their relative high pricing, consumption of products in dairy-based desserts will decrease should consumers suffer a decrease in their level of disposable income.
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CATEGORY DATA Table 1
Sales of Other Dairy by Category: Volume 2006-2011 2006
Chilled and Shelf Stable Desserts ( tonnes) - Dairy-based Desserts ( tonnes) - Soy-based Desserts ( tonnes) Chilled Snacks ( tonnes) Coffee Whiteners ( tonnes) Condensed/Evaporated Milk ('000 litres) - Flavoured, Functional Condensed Milk ('000 litres) - Plain Condensed/ Evaporated Milk ('000 litres) Cream ( tonnes) Fromage Frais and Quark ( tonnes) - Flavoured Fromage
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2007
2008
2009
Data removed from sample
2010
2011
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Frais and Quark ( tonnes) - Plain Fromage Frais and Quark ( tonnes) - Savoury Fromage Frais and Quark ( tonnes) Other Dairy (Not calculable) Source:
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 2
Sales of Other Dairy by Category: Value 2006-2011
Peso million 2006 Chilled and Shelf Stable Desserts - Dairy-based Desserts - Soy-based Desserts Chilled Snacks Coffee Whiteners Condensed/Evaporated Mi k - Flavoured, Functional Condensed Milk - Plain Condensed/ Evaporated Milk Cream Fromage Frais and Quark - Flavoured Fromage Frais and Quark - Plain Fromage Frais and Quark - Savoury Fromage Frais and Quark Other Dairy
2007
2008
2009
2010
2011
Data removed from sample
925.3
1,167.0
1,3 0.3
1,5 0.7
Source:
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 3
Sales of Other Dairy by Category: % Volume Growth 2006-2011
1,827.
2,266.0
% volume growth 2010/11 Chilled and Shelf Stable Desserts - Dairy-based Desserts - Soy-based Desserts Chilled Snacks Coffee Whiteners Condensed/Evaporated Mi k - Flavoured, Functional Condensed Milk - Plain Condensed/Evaporated Milk Cream Fromage Frais and Quark - Flavoured Fromage Frais and Quark - Plain Fromage Frais and Quark - Savoury Fromage Frais and Quark Other Dairy
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2006-11 CAGR
2006/11 Total
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Source:
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 4
Sales of Other Dairy by Category: % Value Growth 2006-2011
% current value growth 2010/11 Chilled and Shelf Stable Desserts - Dairy-based Desserts - Soy-based Desserts Chilled Snacks Coffee Whiteners Condensed/Evaporated Mi k - Flavoured, Functional Condensed Milk - Plain Condensed/Evaporated Milk Cream Fromage Frais and Quark - Flavoured Fromage Frais and Quark - Plain Fromage Frais and Quark - Savoury Fromage Frais and Quark Other Dairy Source:
2006-11 CAGR
2006/11 Total
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 5
Cream by Type: % Value Breakdown 2006-2011
% retail value rsp 2006 Double Whipped cream Total Source:
2007
2008
2009
2010
2011
100.0
100.0
2010
2011
Data removed from sample 100.0
100.0
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 6
Sales of Other Dairy by Distribution Format: % Analysis 2006-2011
% retail value rsp 2006 Store-Based Retailing - Grocery Retailers - - Supermarkets/ Hypermarkets - - Discounters - - Small Grocery Retailers - - - Convenience Stores - - - Independent Small Grocers - - - Forecourt Retailers - - Other Grocery Retailers - Non-Grocery Retailers - - Health and Beauty
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2007
2008
2009
Data removed from sample
WWW.EUROMONITOR.COM
Retailers - - Other Non-Grocery Retailers Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
100.0
100.0
100.0
100.0
100.0
2015
2016
2015
2016
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 7
Forecast Sales of Other Dairy by Category: Volume 2011-2016 2011
2012
Chilled and Shelf Stable Desserts ( tonnes) - Dairy-based Desserts ( tonnes) - Soy-based Desserts ( tonnes) Chilled Snacks ( tonnes) Coffee Whiteners ( tonnes) Condensed/Evaporated Milk ('000 litres) - Flavoured, Functional Condensed Milk ('000 litres) - Plain Condensed/ Evaporated Milk ('000 litres) Cream ( tonnes) Fromage Frais and Quark ( tonnes) - Flavoured Fromage Frais and Quark ( tonnes) - Plain Fromage Frais and Quark ( tonnes) - Savoury Fromage Frais and Quark ( tonnes) Other Dairy (Not calculable) Source:
100.0
2013
2014
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 8
Forecast Sales of Other Dairy by Category: Value 2011-2016
Peso million 2011 Chilled and Shelf Stable Desserts - Dairy-based Desserts - Soy-based Desserts Chilled Snacks
© Euromonitor International
2012
2013
2014
Data removed from sample
WWW.EUROMONITOR.COM
Coffee Whiteners Condensed/Evaporated Mi k - Flavoured, Functional Condensed Milk - Plain Condensed/ Evaporated Milk Cream Fromage Frais and Quark - Flavoured Fromage Frais and Quark - Plain Fromage Frais and Quark - Savoury Fromage Frais and Quark Other Dairy Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 9
Forecast Sales of Other Dairy by Category: % Volume Growth 2011-2016
% volume growth 2015/16 Chilled and Shelf Stable Desserts - Dairy-based Desserts - Soy-based Desserts Chilled Snacks Coffee Whiteners Condensed/Evaporated Mi k - Flavoured, Functional Condensed Milk - Plain Condensed/Evaporated Milk Cream Fromage Frais and Quark - Flavoured Fromage Frais and Quark - Plain Fromage Frais and Quark - Savoury Fromage Frais and Quark Other Dairy Source:
Table 10
2011-16 CAGR
2011/16 Total
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales of Other Dairy by Category: % Value Growth 2011-2016
% constant value growth 2011-16 CAGR Chilled and Shelf Stable Desserts - Dairy-based Desserts - Soy-based Desserts Chilled Snacks Coffee Whiteners Condensed/Evaporated Milk - Flavoured, Functional Condensed Milk - Plain Condensed/Evaporated Milk Cream Fromage Frais and Quark - Flavoured Fromage Frais and Quark - Plain Fromage Frais and Quark
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2011/16 TOTAL
Data removed from sample
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- Savoury Fromage Frais and Quark Other Dairy Source:
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Data removed from sample
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company has a 51% stake in Bagley SA, Latin America’s leading biscuit manufacturer, with Danone Argentina SA holding the remaining 49%. The company is present in almost all packaged food categories and has some brand extensions in other categories, including fruit/vegetable juice. It is the largest boiled sweets manufacturer in the world and, through Bagley SA, the largest biscuit manufacturer in Latin America. It is highly integrated, producing its own milk, sugar cane and packaging. The company operates many different product lines with different price positioning, with the bulk of its products being mid-priced offerings. The company has been expanding its named brands into different categories, for example from chocolate confectionery to ice cream. Arcor is also quick to react to competitors’ new launches or marketing campaigns by launching similar products, campaigns and packaging in an aggressive manner. The company is known for having a very wide distribution network, reaching even the smallest stores in the smallest towns in the country. It is also a large exporter, reaching more than 120 countries with its products. In June 2010, Arcor established a strategic, long-term alliance with Coca-Cola Argentina, through which it will develop new products to be made available across Latin America. In the wake of this alliance Arcor launched a new water ice cream called Fanta, as well as Menthoplus Powerade, Menthoplus Sprite and T-Pop’s Sprite within sugar confectionery. Arcor is seeking to strengthen and deepen the globalisation of its brands and commercial strategies, through the development of products that have high added value; it is aiming to leverage the strong brand equity of its own and Coca-Cola products to generate increased consumer interest. Within chocolate confectionery, Arcor launched in September 2010, Bon o Bon Café, a new presentation of its classic chocolate confectionery, with the same characteristics but with a soft coffee flavour. In gum, Arcor launched Top Line 7 in 2010. This new sugar free gum comes in 7-unit packs of larger size and which last longer than standard Top Line gum. It features new flavours: Xplosive Mint, Dynamite Lemon and Blowing Tangerine. In biscuits Arcor launched in May 2010, Cereal Mix – cookies with oats and almonds. Cereal Mix is also the leading brand in snack bars, and with this new product the brand is set to target the same kind of consumers.
Production Arcor’s wide product portfolio includes chocolate and sugar confectionery, biscuits, canned/preserved food, dried processed food, spreads, gum and snack bars, among other categories, as well as its own cardboard-, paper- and PVC-based packaging products, sugar cane-based products and food flavourings. It manufactures these products locally in 29 facilities. The company has a total of 40 manufacturing facilities: 29 in Argentina, five in Brazil, four in Chile, one in Peru and one in Mexico, associated with Grupo Bimbo. Arcor invested around US$300 million dollars in its Latin America operations in 2011, partially funded with debt financing worth US$200 million dollars. 50% of this investment will be destined for ventures in Argentina, while the rest will be distr buted among the plants the company owns in Brazil, Chile, Mexico and Peru. In Argentina, the investment will be directed towards technological upgrades and the enlargement of production capacity, whereas in Brazil, Chile and Mexico the investment will be focused on its confectionery operations. Arcor SAIC is to invest US$103 million dollars in its biscuits plants located in the city of Salto, in Buenos Aires province. This project, started in 2010 and expected to continue until 2015, is
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Production
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PACKAGED FOOD IN ARGENTINA INDUSTRY OVERVIEW EXECUTIVE SUMMARY Rising Demand Drives Growth Consumption continues to be a key driver of Argentina’s economic growth. The economy is seeing strong development in 2011, on the back of a solid performance in production, consumption and exports. The strong rebound in output has boosted the packaged food industry; in general consumers are also exhibiting an enthusiastic appetite for consumption.
Fresh Meat Consumption Declines, Impacting the Argentinian Diet In 2011, fresh red meat has seen heavy price increases, exceeding the rate of inflation. According to Cámara de la Industria y Comercio de Carnes y Derivados de la República, Argentinians’ consumption of fresh meat plunged by 26%, from annual per capita consumption of 70.3kg in 2009 to 52.3kg in 2011. According to the Instituto de Promoción de Carne Vacuna Argentina (Organisation for the Promotion of Red Meat), poultry prices also increased by up to 60% in 2011.Both trends left a gap to be filled by alternative packaged food products such as pasta and frozen processed food.
Inflation Threatens Levels of Consumption of Packaged Food Double-digit inflation has become a key weakness for the Argentinian economy, eroding company profitability in 2011. Official data shows consumer prices rose 11% in the 12 months through to September 2011, however unofficial forecasts indicate that real inflation is at least twice that rate. Operating costs have become a major issue due to the rise in labour and fixed costs, which are putting a serious strain on the profitability of small and medium-sized food producers. At the same time inflation has started to erode the purchasing power of lower-income groups, limiting their expenditure on packaged food.
Strong Pressure To Discount Driven by Supermarkets/hypermarkets Sales through supermarkets/hypermarkets continue to drive revenues in the overall packaged food industry in Argentina. However, rising prices force consumers to be more selective and smarter in their purchases. Banks, brand operators and retailers have started to work together to offer various promotions to stimulate demand and build consumer loyalty. Major banks started this trend after the local financial crisis in 2001-2002. Carrefour (Carrefour SA), Wal-Mart (WalMart de Argentina SA), Jumbo (Cencosud SA) and Coto (Coto CICSA), the leading supermarkets/hypermarkets operators, reinforced their strategies after the slowdown in 2009 and because of increasing inflationary pressures.
Slower Growth Projected for 2012 A difficult macroeconomic climate, alongside the deterioration in international financial conditions, has started to affect consumer expectations; lowering consumption growth during Q3 in 2011.The consumer mood has also been dampened by rising inflation. If the unofficial inflation estimates are correct, expectations of high inflation will erode consumer purchasing power, undermining spending potential and reducing potential profits for businesses. Therefore
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packaged food consumption is projected to see a slowdown in its growth in constant value terms in 2012.
KEY TRENDS AND DEVELOPMENTS Economic Expansion Driven by Strong Consumer Spending Content removed from sample Current impact
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Outlook
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Future impact
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Argentinian Diet Changes As Fresh Meat Consumption Declines Content removed from sample
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Current Impact
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Outlook
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Future Impact
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Dynamic Packaged Food Industry Grows Despite Inflation
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Current impact
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Outlook
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Future impact
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Healthier and More Nutritious Products Prosper Across Packaged Food Content removed from sample
Current Impact
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Outlook
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Future Impact
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FOODSERVICE – KEY TRENDS AND DEVELOPMENTS Headlines Content removed from sample
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Trends
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Category Data Table 51
Foodservice Sales of Packaged Food by Category: Volume 2006-2011 2006
Baby Food (Not calculable) Bakery ( tonnes) Canned/Preserved Food ( tonnes) Chilled Processed Food ( tonnes) Confectionery ( tonnes) Dairy (Not calculable) Dried Processed Food ( tonnes)
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2007
2008
2009
Data removed from sample
2010
2011
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Frozen Processed Food ( tonnes) Ice Cream ('000 litres) Meal Replacement ( tonnes) Noodles ( tonnes) Oils and Fats ( tonnes) Pasta ( tonnes) Ready Meals ( tonnes) Sauces, Dressings and Condiments ( tonnes) Snack Bars ( tonnes) Soup ( tonnes) Spreads ( tonnes) Sweet and Savoury Snacks ( tonnes) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions ( tonnes) Packaged Food (Not calculable) Source:
Table 52
Data removed from sample
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Foodservice Sales of Packaged Food by Category: % Volume Growth 20062011 2010/11
Baby Food (Not calculable) Bakery (% volume growth) Canned/Preserved Food (% volume growth) Chilled Processed Food (% volume growth) Confectionery (% volume growth) Dairy (Not calculable) Dried Processed Food (% volume growth) Frozen Processed Food (% volume growth) Ice Cream (% volume growth) Meal Replacement (% volume growth) Noodles (% volume growth) Oils and Fats (% volume growth) Pasta (% volume growth) Ready Meals (% volume growth) Sauces, Dressings and Condiments (% volume growth) Snack Bars (% volume growth) Soup (% volume growth) Spreads (% volume growth) Sweet and Savoury Snacks (% volume growth) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions (% volume growth) Packaged Food (Not calculable) Source:
2006-11 CAGR
Data removed from sample
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2006/11 Total
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Table 53
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Forecast Foodservice Sales of Packaged Food by Category: Volume 20112016 2011
Baby Food (Not calculable) Bakery ( tonnes) Canned/Preserved Food ( tonnes) Chilled Processed Food ( tonnes) Confectionery ( tonnes) Dairy (Not calculable) Dried Processed Food ( tonnes) Frozen Processed Food ( tonnes) Ice Cream ('000 litres) Meal Replacement ( tonnes) Noodles ( tonnes) Oils and Fats ( tonnes) Pasta ( tonnes) Ready Meals ( tonnes) Sauces, Dressings and Condiments ( tonnes) Snack Bars ( tonnes) Soup ( tonnes) Spreads ( tonnes) Sweet and Savoury Snacks ( tonnes) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions ( tonnes) Packaged Food (Not calculable) Source:
Table 54
2012
2013
2014
2015
2016
Data removed from sample
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Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016 2015/16
Baby Food (Not calculable) Bakery (% volume growth) Canned/Preserved Food (% volume growth) Chilled Processed Food (% volume growth) Confectionery (% volume growth) Dairy (Not calculable) Dried Processed Food (% volume growth) Frozen Processed Food (% volume growth) Ice Cream (% volume growth)
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2011-16 CAGR
2011/16 Total
Data removed from sample
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Meal Replacement (% volume growth) Noodles (% volume growth) Oils and Fats (% volume growth) Pasta (% volume growth) Ready Meals (% volume growth) Sauces, Dressings and Condiments (% volume growth) Snack Bars (% volume growth) Soup (% volume growth) Spreads (% volume growth) Sweet and Savoury Snacks (% volume growth) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions (% volume growth) Packaged Food (Not calculable) Source:
Data removed from sample
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IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS Headlines
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Trends
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Competitive Landscape
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Content removed from sample
Prospects
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Category Data Table 55
Sales of Impulse and Indulgence Products by Category: Volume 2006-2011 2006
Confectionery ('000 tonnes) Pastries ('000 tonnes) Cakes ('000 tonnes) Biscuits ('000 tonnes) Ice Cream (million litres) Sweet and Savoury Snacks ('000 tonnes)
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2007
2008
2009
Data removed from sample
2010
2011
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Snack Bars ('000 tonnes) Impulse and Indulgence Products (Not calculable) Source:
Data removed from sample
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Table 56
Sales of Impulse and Indulgence Products by Category: Value 2006-2011
Peso million 2006 Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products Source:
2007
2008
2009
2010
2011
Data removed from sample
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Table 57
Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
% volume growth 2010/11 Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products Source:
Table 58
2006-11 CAGR
2006/11 Total
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
% current value growth 2010/11 Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products
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2006-11 CAGR
2006/11 Total
Data removed from sample
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Source:
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 59
Company Shares of Impulse and Indulgence Products 2006-2010
% retail value rsp Company
2006
2007
2008
2009
2010
100.0
100.0
100.0
2009
2010
Data removed from sample
Total Source:
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 60
Brand Shares of Impulse and Indulgence Products 2007-2010
% retail value rsp Brand
Company
2007
Data removed from sample
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2008
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Data removed from sample
Total Source:
Table 61
100.0
100.0
100.0
2015
2016
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016 2011
Confectionery ('000 tonnes) Pastries ('000 tonnes) Cakes ('000 tonnes) Biscuits ('000 tonnes) Ice Cream (million litres) Sweet and Savoury Snacks ('000 tonnes) Snack Bars ('000 tonnes) Impulse and Indulgence Products (Not calculable) Source:
100.0
2012
2013
2014
Data removed from sample
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Table 62
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Forecast Sales of Impulse and Indulgence Products by Category: Value 20112016
Peso million 2011 Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products Source:
2012
2013
2014
2015
2016
Data removed from sample
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Table 63
Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
% volume growth 2015/16 Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products Source:
Table 64
2011-16 CAGR
2011/16 Total
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
% constant value growth 2011-16 CAGR Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
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NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS Headlines
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Trends
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Competitive Landscape
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Prospects
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Content removed from sample
Category Data Table 65
Sales of Nutrition/Staples by Category: Volume 2006-2011 2006
Bread ('000 tonnes) Breakfast Cereals ('000 tonnes) Dairy (Not calculable) Meal Replacement Products ('000 tonnes) Oils and Fats ('000 tonnes) Baby Food (Not calculable) Spreads ('000 tonnes) Pasta ('000 tonnes) Noodles ('000 tonnes) Rice ('000 tonnes) Nutrition/Staples (Not calculable) Source:
Table 66
2007
2008
2009
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Sales of Nutrition/Staples by Category: Value 2006-2011
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2011
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Peso million 2006 Bread Breakfast Cereals Dairy Meal Replacement Products Oils and Fats Baby Food Spreads Pasta Noodles Rice Nutrition/Staples Source:
Table 67
2007
2008
2011
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
Bread (% volume growth) Breakfast Cereals (% volume growth) Dairy (Not calculable) Meal Replacement Products (% volume growth) Oils and Fats (% volume growth) Baby Food (Not calculable) Spreads (% volume growth) Pasta (% volume growth) Noodles (% volume growth) Rice (% volume growth) Nutrition/Staples (Not calculable)
Table 68
2010
Data removed from sample
2010/11
Source:
2009
2006-11 CAGR
2006/11 Total
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
% current value growth 2010/11 Bread Breakfast Cereals Dairy Meal Replacement Products Oils and Fats Baby Food Spreads Pasta Noodles Rice Nutrition/Staples Source:
2006-11 CAGR
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
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2006/11 Total
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Table 69
Company Shares of Nutrition/Staples 2006-2010
% retail value rsp Company
2006
2007
2008
2009
2010
100.0
100.0
100.0
2009
2010
Data removed from sample
Total Source:
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 70
Brand Shares of Nutrition/Staples 2007-2010
% retail value rsp Brand
Company
2007
Data removed from sample Unidas Ltda
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2008
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Data removed from sample
Total Source:
Table 71
100.0
100.0
100.0
100.0
2015
2016
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016 2011
Bread ('000 tonnes) Breakfast Cereals ('000 tonnes) Dairy (Not calculable) Meal Replacement Products ('000 tonnes) Oils and Fats ('000 tonnes) Baby Food (Not calculable) Spreads ('000 tonnes) Pasta ('000 tonnes) Noodles ('000 tonnes) Rice ('000 tonnes) Nutrition/Staples (Not calculable)
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2012
2013
2014
Data removed from sample
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Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 72
Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
Peso million 2011 Bread Breakfast Cereals Dairy Meal Replacement Products Oils and Fats Baby Food Spreads Pasta Noodles Rice Nutrition/Staples Source:
Table 73
2012
2013
2016
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales of Nutrition/Staples by Category: % Volume Growth 20112016
Bread (% volume growth) Breakfast Cereals (% volume growth) Dairy (Not calculable) Meal Replacement Products (% volume growth) Oils and Fats (% volume growth) Baby Food (Not calculable) Spreads (% volume growth) Pasta (% volume growth) Noodles (% volume growth) Rice (% volume growth) Nutrition/Staples (Not calculable)
Table 74
2015
Data removed from sample
2015/16
Source:
2014
2011-16 CAGR
2011/16 Total
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
% constant value growth 2011-16 CAGR Bread Breakfast Cereals Dairy Meal Replacement Products Oils and Fats Baby Food Spreads Pasta Noodles
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2011/16 TOTAL
Data removed from sample
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Data removed from sample
Rice Nutrition/Staples Source:
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MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS Headlines
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Trends
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Competitive Landscape
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Content removed from sample
Prospects
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Category Data Table 75
Sales of Meal Solutions by Category: Volume 2006-2011
'000 tonnes 2006 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes
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2007
2008
2009
Data removed from sample
2010
2011
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Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source:
Data removed from sample
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Table 76
Sales of Meal Solutions by Category: Value 2006-2011
Peso million 2006 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source:
2007
2008
2009
2010
2011
Data removed from sample
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Table 77
Sales of Meal Solutions by Category: % Volume Growth 2006-2011
% volume growth 2010/11 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source:
Table 78
2006-11 CAGR
2006/11 Total
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Sales of Meal Solutions by Category: % Value Growth 2006-2011
% current value growth 2010/11 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food
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2006-11 CAGR
2006/11 Total
Data removed from sample
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Data removed from sample
Sauces, Dressings and Condiments Soup Meal Solutions Source:
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 79
Company Shares of Meal Solutions 2006-2010
% retail value rsp Company
2006
2007
2008
2009
2010
100.0
100.0
100.0
2009
2010
Data removed from sample
Total Source:
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 80
Brand Shares of Meal Solutions 2007-2010
% retail value rsp Brand
© Euromonitor International
Company
2007
2008
WWW.EUROMONITOR.COM
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Data removed from sample
Total Source:
100.0
100.0
100.0
100.0
2015
2016
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 81
Forecast Sales of Meal Solutions by Category: Volume 2011-2016
'000 tonnes 2011 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source:
Table 82
2012
2013
2014
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales of Meal Solutions by Category: Value 2011-2016
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Peso million 2011 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source:
2012
2013
2014
2015
2016
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 83
Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016
% volume growth 2015/16 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source:
Table 84
2011-16 CAGR
2011/16 Total
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
% constant value growth 2011-16 CAGR Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source:
Data removed from sample
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MARKET DATA
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2011/16 TOTAL
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Table 85
SAMPLE REPORT FOR ILLUSTRATION ONLY
Sales of Packaged Food by Category: Volume 2006-2011 2006
2007
Baby Food (Not calculable) Bakery ('000 tonnes) Canned/Preserved Food ('000 tonnes) Chilled Processed Food ('000 tonnes) Confectionery ('000 tonnes) Dairy (Not calculable) Dried Processed Food ('000 tonnes) Frozen Processed Food ('000 tonnes) Ice Cream (million litres) Meal Replacement ('000 tonnes) Noodles ('000 tonnes) Oils and Fats ('000 tonnes) Pasta ('000 tonnes) Ready Meals ('000 tonnes) Sauces, Dressings and Condiments ('000 tonnes) Snack Bars ('000 tonnes) Soup ('000 tonnes) Spreads ('000 tonnes) Sweet and Savoury Snacks ('000 tonnes) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions ('000 tonnes) Packaged Food (Not calculable) Source: Notes:
2008
2009
2010
2011
2010
2011
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sum of sectors does not equal total packaged food because of double counting (eg canned soup is included in soups and canned foods) Volume sales cannot be consolidated due to different unit measurements (eg confectionery in tonnes and ice cream in litres)
Table 86
Sales of Packaged Food by Category: Value 2006-2011
Peso million 2006 Baby Food Bakery Canned/Preserved Food Chilled Processed Food Confectionery
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2007
2008
2009
Data removed from sample
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Dairy Dried Processed Food Frozen Processed Food Ice Cream Meal Replacement Noodles Oils and Fats Pasta Ready Meals Sauces, Dressings and Condiments Snack Bars Soup Spreads Sweet and Savoury Snacks Impulse and Indulgence Products Nutrition/Staples Meal Solutions Packaged Food Source: Notes:
Table 87
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sum of sectors does not equal total packaged food because of double counting (eg canned soup is included in soups and canned foods)
Sales of Packaged Food by Category: % Volume Growth 2006-2011 2010/11
Baby Food (Not calculable) Bakery (% volume growth) Canned/Preserved Food (% volume growth) Chilled Processed Food (% volume growth) Confectionery (% volume growth) Dairy (Not calculable) Dried Processed Food (% volume growth) Frozen Processed Food (% volume growth) Ice Cream (% volume growth) Meal Replacement (% volume growth) Noodles (% volume growth) Oils and Fats (% volume growth) Pasta (% volume growth) Ready Meals (% volume growth) Sauces, Dressings and Condiments (% volume growth) Snack Bars (% volume growth) Soup (% volume growth) Spreads (% volume growth) Sweet and Savoury Snacks (% volume growth) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions (% volume growth) Packaged Food (Not calculable) Source: Notes:
2006-11 CAGR
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sum of sectors does not equal total packaged food because of double counting (eg canned soup is included in soups and canned foods)
© Euromonitor International
2006/11 Total
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
Volume sales cannot be consolidated due to different unit measurements (eg confectionery in tonnes and ice cream in litres)
Table 88
Sales of Packaged Food by Category: % Value Growth 2006-2011
% current value growth 2010/11 Baby Food Bakery Canned/Preserved Food Chilled Processed Food Confectionery Dairy Dried Processed Food Frozen Processed Food Ice Cream Meal Replacement Noodles Oils and Fats Pasta Ready Meals Sauces, Dressings and Condiments Snack Bars Soup Spreads Sweet and Savoury Snacks Impulse and Indulgence Products Nutrition/Staples Meal Solutions Packaged Food Source: Notes:
2006-11 CAGR
2006/11 Total
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sum of sectors does not equal total packaged food because of double counting (eg canned soup is included in soups and canned foods)
Table 89
GBO Shares of Packaged Food 2006-2010
% retail value rsp Company
2006
2007
Data removed from sample
© Euromonitor International
2008
2009
2010
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
Total Source:
100.0
100.0
100.0
100.0
100.0
2009
2010
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 90
NBO Shares of Packaged Food 2006-2010
% retail value rsp Company
2006
2007
Data removed from sample
© Euromonitor International
2008
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Data removed from sample
Total Source:
100.0
100.0
100.0
100.0
100.0
2009
2010
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 91
NBO Brand Shares of Packaged Food 2007-2010
% retail value rsp Brand
Company
2007
Data removed from sample
© Euromonitor International
2008
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample Total Source:
100.0
100.0
100.0
100.0
2010
2011
2010
2011
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 92
Penetration of Private Label by Category 2006-2011
% retail value rsp 2006
2007
Bakery Canned/Preserved Food Chilled Processed Food Dairy Dried Processed Food Frozen Processed Food Ice Cream Impulse and Indulgence Products Meal Solutions Nutrition/Staples Oils and Fats Packaged Food Pasta Ready Meals Sauces, Dressings and Condiments Snack Bars Spreads Sweet and Savoury Snacks Source:
2008
2009
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 93
Sales of Packaged Food by Distribution Format: % Analysis 2006-2011
% retail value rsp 2006 Store-Based Retailing - Grocery Retailers - - Supermarkets/ Hypermarkets - - Discounters - - Small Grocery Retailers - - - Convenience Stores - - - Independent Small Grocers - - - Forecourt Retailers - - Other Grocery Retailers - Non-Grocery Retailers - - Health and Beauty Retailers - - Other Non-Grocery Retailers
© Euromonitor International
2007
2008
2009
Data removed from sample
WWW.EUROMONITOR.COM
Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
100.0
100.0
100.0
100.0
100.0
100.0
C
D
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 94
Sales of Packaged Food by Category and Distr bution Format: % Analysis 2011
% retail value rsp BF Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Confectionery specialists Other Grocery Retailers Non-Grocery Retailers Health and Beauty Retailers Other Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total
Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Confectionery specialists Other Grocery Retailers Non-Grocery Retailers Health and Beauty Retailers Other Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling
© Euromonitor International
B
CPF
CHP
Data removed from sample
100.0
100.0
100.0
100.0
100.0
100.0
DPF
FPF
IC
MR
NOO
OF
Data removed from sample
WWW.EUROMONITOR.COM
Total
Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Confectionery specialists Other Grocery Retailers Non-Grocery Retailers Health and Beauty Retailers Other Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total
SAMPLE REPORT FOR ILLUSTRATION ONLY
100.0
100.0
100.0
100.0
100.0
100.0
P
RM
SDC
SB
SOU
SPR
100.0
100.0
Data removed from sample
100.0
100.0
100.0
100.0
SSS Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Confectionery specialists Other Grocery Retailers Non-Grocery Retailers Health and Beauty Retailers Other Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total Source: Key:
Table 95
Data removed from sample
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources BF = baby food; B = bakery; CPF = canned/preserved food; CHP = chilled processed food; C = confectionery; D = dairy; DPF = dried processed food; FPF = frozen processed food; IC = ice cream; MR = meal replacement; NOO = noodles; OF = oils and fats; P = pasta; RM = ready meals; SDC = sauces, dressings and condiments; SB = snack bars; SOU = soup; SPR = spreads; SSS = sweet and savoury snacks
Forecast Sales of Packaged Food by Category: Volume 2011-2016 2011
© Euromonitor International
2012
2013
2014
2015
2016
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
Baby Food (Not calculable) Bakery ('000 tonnes) Canned/Preserved Food ('000 tonnes) Chilled Processed Food ('000 tonnes) Confectionery ('000 tonnes) Dairy (Not calculable) Dried Processed Food ('000 tonnes) Frozen Processed Food ('000 tonnes) Ice Cream (million litres) Meal Replacement ('000 tonnes) Noodles ('000 tonnes) Oils and Fats ('000 tonnes) Pasta ('000 tonnes) Ready Meals ('000 tonnes) Sauces, Dressings and Condiments ('000 tonnes) Snack Bars ('000 tonnes) Soup ('000 tonnes) Spreads ('000 tonnes) Sweet and Savoury Snacks ('000 tonnes) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions ('000 tonnes) Packaged Food (Not calculable) Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 96
Forecast Sales of Packaged Food by Category: Value 2011-2016
Peso million 2011 Baby Food Bakery Canned/Preserved Food Chilled Processed Food Confectionery Dairy Dried Processed Food Frozen Processed Food Ice Cream Meal Replacement Noodles Oils and Fats
© Euromonitor International
2012
2013
2014
Data removed from sample
2015
2016
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
Pasta Ready Meals Sauces, Dressings and Condiments Snack Bars Soup Spreads Sweet and Savoury Snacks Impulse and Indulgence Products Nutrition/Staples Meal Solutions Packaged Food Source:
Table 97
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016 2015/16
Baby Food (Not calculable) Bakery (% volume growth) Canned/Preserved Food (% volume growth) Chilled Processed Food (% volume growth) Confectionery (% volume growth) Dairy (Not calculable) Dried Processed Food (% volume growth) Frozen Processed Food (% volume growth) Ice Cream (% volume growth) Meal Replacement (% volume growth) Noodles (% volume growth) Oils and Fats (% volume growth) Pasta (% volume growth) Ready Meals (% volume growth) Sauces, Dressings and Condiments (% volume growth) Snack Bars (% volume growth) Soup (% volume growth) Spreads (% volume growth) Sweet and Savoury Snacks (% volume growth) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions (% volume growth) Packaged Food (Not calculable) Source:
Table 98
2011-16 CAGR
2011/16 Total
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016
% constant value growth 2011-16 CAGR Baby Food Bakery Canned/Preserved Food
© Euromonitor International
2011/16 TOTAL
Data removed from sample
