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LIST OF CONTENTS AND TABLES Consumer Foodservice in Australia - Industry Overview ............................................................... 1 Executive Summary ........................................................................................................................ 1 Consumers Upgrade During Economic Slowdown .................................................................... 1 Taking It Away ............................................................................................................................. 1 Mcdonald’s Still the Big Mac ....................................................................................................... 1 Chains Continue Takeover ......................................................................................................... 1 Bright Future for Consumer Foodservice.................................................................................... 1 Key Trends and Developments ...................................................................................................... 2 Consumer Foodservice Sales Higher Than Ever ....................................................................... 2 Domestic Brands See Greater Success ..................................................................................... 5 All Just A Little Bit Fancy............................................................................................................. 7 Ifood ............................................................................................................................................. 9 A Time and A Place for Everything ........................................................................................... 11 Fast Food Diet ........................................................................................................................... 13 Market Data ................................................................................................................................... 15 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11
Units, Transactions and Value Sales in Consumer Foodservice: 20052010 ............................................................................................................. 15 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2005-2010 ....................................................................................... 15 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2010 ....................................................................................... 16 Consumer Foodservice by Eat in Vs Takeaway 2010 ................................ 16 Consumer Foodservice by Food Vs Drinks Split 2010 ................................ 16 Sales in Consumer Foodservice by Location 2005-2010............................ 16 Leading Chained Consumer Foodservice Brands by Number of Units 2010 ............................................................................................................. 17 Chained Consumer Foodservice Company Shares 2006-2010 ................. 18 Chained Consumer Foodservice Brand Shares 2007-2010 ....................... 19 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015 .............................................................................. 21 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015 ............................................................. 21
Appendix ....................................................................................................................................... 21 National Consumer Expenditure ............................................................................................... 21 Table 12 Table 13
Consumer Expenditure on Consumer Foodservice 2007-2009 .................. 22 Consumer Expenditure on Consumer Foodservice 2004-2010 .................. 22
Trade Association Statistics ...................................................................................................... 22 Operating Environment ................................................................................................................. 22 Franchising ................................................................................................................................ 22 Definitions...................................................................................................................................... 25 Summary 1
Research Sources ........................................................................................ 25
Consumer Foodservice in Australia - Company Profiles.............................................................. 26 Coffee Club Pty Ltd in Consumer Foodservice (australia) ........................................................... 26 Strategic Direction ..................................................................................................................... 26 Key Facts................................................................................................................................... 26
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Coffee Club: Key Facts ................................................................................ 26 Coffee Club: Operational Indicators............................................................. 26
Company Background............................................................................................................... 26 Suppliers.................................................................................................................................... 27 Competitive Positioning............................................................................................................. 27 Summary 4
Coffee Club: Competitive Position 2010 ...................................................... 28
Eagle Boys Dial A Pizza Australia Pty Ltd in Consumer Foodservice (australia) ........................ 28 Strategic Direction ..................................................................................................................... 28 Key Facts................................................................................................................................... 28 Summary 5 Summary 6
Eagle Boys Dial-A-Pizza Pty Ltd: Key Facts ............................................... 28 Eagle Boys Dial-A-Pizza Pty Ltd: Operational Indicators ............................ 29
Company Background............................................................................................................... 29 Suppliers.................................................................................................................................... 30 Competitive Positioning............................................................................................................. 30 Summary 7
Eagle Boys Dial-A-Pizza Pty Ltd: Competitive Position 2010 ..................... 31
Franchised Food Group in Consumer Foodservice (australia) .................................................... 31 Strategic Direction ..................................................................................................................... 31 Key Facts................................................................................................................................... 31 Summary 8 Summary 9
Franchised Food Group: Key Facts ............................................................. 31 Franchised Food Group: Operational Indicators ......................................... 31
Company Background............................................................................................................... 32 Suppliers.................................................................................................................................... 33 Competitive Positioning............................................................................................................. 33 Summary 10
Franchised Food Group: Competitive Position 2010 .................................. 33
Hog's Breath Café (australia) Pty Ltd in Consumer Foodservice (australia) ............................... 34 Strategic Direction ..................................................................................................................... 34 Key Facts................................................................................................................................... 34 Summary 11 Summary 12
Hog’s Breath Café Pty Ltd: Key Facts ......................................................... 34 Hog’s Breath Café Pty Ltd: Operational Indicators...................................... 34
Company Background............................................................................................................... 34 Suppliers.................................................................................................................................... 35 Competitive Positioning............................................................................................................. 35 Summary 13
Hog’s Breath Café Pty Ltd: Competitive Position 2010 ............................... 35
Jireh International Pty Ltd in Consumer Foodservice (australia) ................................................. 36 Strategic Direction ..................................................................................................................... 36 Key Facts................................................................................................................................... 36 Summary 14 Summary 15
Jireh International Pty Ltd: Key Facts .......................................................... 36 Jireh International Pty Ltd: Operational Indicators ...................................... 36
Company Background............................................................................................................... 36 Suppliers.................................................................................................................................... 37 Competitive Positioning............................................................................................................. 37 Summary 16
Jireh International: Competitive Position 2010 ............................................ 38
Quick Service Restaurant Holdings in Consumer Foodservice (australia) .................................. 38 Strategic Direction ..................................................................................................................... 38 Key Facts................................................................................................................................... 38
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Quick Service Restaurant Holdings: Key Facts ........................................... 38 Quick Service Restaurant Holdings: Operational Indicators ....................... 39
Company Background............................................................................................................... 39 Suppliers.................................................................................................................................... 40 Competitive Positioning............................................................................................................. 40 Summary 19
Quick Service Restaurant Holdings: Competitive Position 2010 ................ 41
Retail Food Group Ltd in Consumer Foodservice (australia) ....................................................... 41 Strategic Direction ..................................................................................................................... 41 Key Facts................................................................................................................................... 42 Summary 20 Summary 21
Retail Food Group: Key Facts ..................................................................... 42 Retail Food Group: Operational Indicators .................................................. 42
Company Background............................................................................................................... 42 Suppliers.................................................................................................................................... 43 Competitive Positioning............................................................................................................. 44 Summary 22
Retail Food Group: Competitive Position 2010 ........................................... 44
the Retail Zoo Pty Ltd in Consumer Foodservice (australia) ....................................................... 45 Strategic Direction ..................................................................................................................... 45 Key Facts................................................................................................................................... 45 Summary 23
The Retail Zoo Pty Ltd: Key Facts ............................................................... 45
Company Background............................................................................................................... 45 Suppliers.................................................................................................................................... 46 Competitive Positioning............................................................................................................. 46 Summary 25
The Retail Zoo Pty Ltd: Competitive Position 2010 ..................................... 47
100% Home DELIVERY/TAKEAWAY in Australia - Category analysis....................................... 48 Headlines ...................................................................................................................................... 48 Trends ........................................................................................................................................... 48 Competitive Landscape ................................................................................................................ 49 Prospects ...................................................................................................................................... 50 Category Data ............................................................................................................................... 51 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21 Table 22
100% Home Delivery/Takeaway by Category: Units/Outlets 20052010 ............................................................................................................. 51 100% Home Delivery/Takeaway by Category: Number of Transactions 2005-2010 .............................................................................. 51 100% Home Delivery/Takeaway by Category: Foodservice Value 2005-2010 .................................................................................................... 52 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2005-2010 .................................................................................................... 52 100% Home Delivery/Takeaway by Category: % Transaction Growth 2005-2010 .................................................................................................... 53 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2005-2010 ....................................................................................... 53 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2006-2010 .................................................................... 54 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010 ..... 54 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets 2010-2015 .............................................................................. 54
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Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2010-2015 ............................................................ 55 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2010-2015 ..................................................................... 55 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2010-2015 ................................................................. 56 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2010-2015 ................................................................... 56 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2010-2015 ........................................................ 57
Cafés/bars in Australia - Category analysis ................................................................................. 58 Headlines ...................................................................................................................................... 58 Trends ........................................................................................................................................... 58 Competitive Landscape ................................................................................................................ 59 Prospects ...................................................................................................................................... 61 Category Data ............................................................................................................................... 62 Table 28 Table 29 Table 30 Table 31 Table 32 Table 33 Table 34 Table 35 Table 36 Table 37 Table 38 Table 39 Table 40 Table 41
Cafés/Bars by Category: Units/Outlets 2005-2010 ..................................... 62 Cafés/Bars by Category: Number of Transactions 2005-2010 ................... 62 Cafés/Bars by Category: Foodservice Value 2005-2010 ............................ 63 Cafés/Bars by Category: % Units/Outlets Growth 2005-2010 .................... 63 Cafés/Bars by Category: % Transaction Growth 2005-2010 ...................... 64 Cafés/Bars by Category: % Foodservice Value Growth 2005-2010 ........... 64 Global Brand Owner Shares of Chained Cafés/Bars 2006-2010................ 64 Brand Shares of Chained Cafés/Bars 2007-2010 ....................................... 65 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2010-2015 ........ 66 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2010-2015 .................................................................................................... 66 Forecast Sales in Cafés/Bars by Category: Foodservice Value 20102015 ............................................................................................................. 66 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2010-2015 .................................................................................................... 67 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2010-2015 .................................................................................................... 67 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2010-2015 ....................................................................................... 68
Full-service Restaurants in Australia - Category analysis ............................................................ 69 Headlines ...................................................................................................................................... 69 Trends ........................................................................................................................................... 69 Competitive Landscape ................................................................................................................ 70 Prospects ...................................................................................................................................... 71 Category Data ............................................................................................................................... 72 Table 42 Table 43 Table 44 Table 45 Table 46
Full-Service Restaurants by Category: Units/Outlets 2005-2010 ............... 72 Full-Service Restaurants by Category: Number of Transactions 20052010 ............................................................................................................. 73 Full-Service Restaurants by Category: Foodservice Value 2005-2010 ...... 74 Full-Service Restaurants by Category: % Units/Outlets Growth 20052010 ............................................................................................................. 75 Full-Service Restaurants by Category: % Transaction Growth 20052010 ............................................................................................................. 76
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Table 47 Table 48 Table 49 Table 50 Table 51 Table 52 Table 53 Table 54 Table 55
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Full-Service Restaurants by Category: % Foodservice Value Growth 2005-2010 .................................................................................................... 77 Global Brand Owner Shares of Chained Full-Service Restaurants 2006-2010 .................................................................................................... 77 Brand Shares of Chained Full-Service Restaurants 2007-2010 ................. 78 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2010-2015 .................................................................................................... 79 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2010-2015 .............................................................................. 80 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2010-2015 .......................................................................................... 81 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2010-2015 ................................................................. 82 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2010-2015 ................................................................... 83 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2010-2015 ........................................................ 84
Fast Food in Australia - Category analysis ................................................................................... 85 Headlines ...................................................................................................................................... 85 Trends ........................................................................................................................................... 85 Competitive Landscape ................................................................................................................ 86 Prospects ...................................................................................................................................... 88 Category Data ............................................................................................................................... 89 Table 56 Table 57 Table 58 Table 59 Table 60 Table 61 Table 62 Table 63 Table 64 Table 65 Table 66 Table 67 Table 68 Table 69 Table 70
Fast Food by Category: Units/Outlets 2005-2010 ....................................... 89 Fast Food by Category: Number of Transactions 2005-2010 ..................... 91 Fast Food by Category: Foodservice Value 2005-2010 .............................. 92 Fast Food by Category: % Units/Outlets Growth 2005-2010 ...................... 93 Fast Food by Category: % Transaction Growth 2005-2010 ........................ 94 Fast Food by Category: % Foodservice Value Growth 2005-2010............. 94 Sales of Bakery Products Fast Food by Type 2007-2010........................... 95 Global Brand Owner Shares of Chained Fast Food 2006-2010 ................. 95 Brand Shares of Chained Fast Food 2007-2010 ......................................... 96 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015 .......... 97 Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015 .................................................................................................... 98 Forecast Sales in Fast Food by Category: Foodservice Value 20102015 ............................................................................................................. 99 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015 .................................................................................................. 101 Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015 .................................................................................................. 101 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015 ..................................................................................... 102
Self-service Cafeterias in Australia - Category analysis ............................................................ 104 Headlines .................................................................................................................................... 104 Trends ......................................................................................................................................... 104 Prospects .................................................................................................................................... 104 Category Data ............................................................................................................................. 105 Table 71
Self-Service Cafeterias: Units/Outlets 2005-2010 ..................................... 105
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Table 72 Table 73 Table 74 Table 75 Table 76 Table 77 Table 78 Table 79 Table 80 Table 81 Table 82 Table 83 Table 84
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Self-Service Cafeterias: Number of Transactions 2005-2010 ................... 105 Self-Service Cafeterias: Foodservice Value 2005-2010 ........................... 105 Self-Service Cafeterias: % Units/Outlets Growth 2005-2010 .................... 105 Self-Service Cafeterias: % Transaction Growth 2005-2010...................... 106 Self-Service Cafeterias: % Foodservice Value Growth 2005-2010 .......... 106 Global Brand Owner Shares of Chained Self-Service Cafeterias 20062010 ........................................................................................................... 106 Brand Shares of Chained Self-Service Cafeterias 2007-2010 .................. 106 Forecast Sales in Self-Service Cafeterias: Units/Outlets 2010-2015 ....... 107 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2010-2015 .................................................................................................. 107 Forecast Sales in Self-Service Cafeterias: Foodservice Value 20102015 ........................................................................................................... 107 Forecast Sales in Self-Service Cafeterias: % Units/Outlets Growth 2010-2015 .................................................................................................. 107 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2010-2015 .................................................................................................. 107 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2010-2015 ..................................................................................... 108
Street Stalls/kiosks in Australia - Category analysis .................................................................. 109 Headlines .................................................................................................................................... 109 Trends ......................................................................................................................................... 109 Competitive Landscape .............................................................................................................. 110 Prospects .................................................................................................................................... 111 Category Data ............................................................................................................................. 111 Table 85 Table 86 Table 87 Table 88 Table 89 Table 90 Table 91 Table 92 Table 93 Table 94 Table 95 Table 96 Table 97 Table 98
Street Stalls/Kiosks: Units/Outlets 2005-2010 ........................................... 111 Street Stalls/Kiosks: Number of Transactions 2005-2010......................... 112 Street Stalls/Kiosks: Foodservice Value 2005-2010 ................................. 112 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010.......................... 112 Street Stalls/Kiosks: % Transaction Growth 2005-2010 ........................... 112 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010 ................ 112 Global Brand Owner Shares of Chained Street Stalls/Kiosks 20062010 ........................................................................................................... 113 Brand Shares of Chained Street Stalls/Kiosks 2007-2010........................ 113 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015 ............. 114 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 20102015 ........................................................................................................... 114 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2010-2015 .... 114 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 20102015 ........................................................................................................... 115 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 20102015 ........................................................................................................... 115 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2010-2015 .................................................................................................. 115
Consumer Foodservice by Location in Australia - Category analysis........................................ 116 Headlines .................................................................................................................................... 116 Trends ......................................................................................................................................... 116 Competitive Landscape .............................................................................................................. 117 Prospects .................................................................................................................................... 117
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Category Data ............................................................................................................................. 118 Table 99 Table 100 Table 101 Table 102 Table 103 Table 104 Table 105 Table 106 Table 107 Table 108 Table 109 Table 110 Table 111 Table 112 Table 113 Table 114 Table 115 Table 116 Table 117 Table 118 Table 119 Table 120 Table 121 Table 122 Table 123
Consumer Foodservice Sales by Location: Units/Outlets 2005-2010 ...... 118 Consumer Foodservice Sales by Location: Number of Transactions 2005-2010 .................................................................................................. 118 Consumer Foodservice Sales by Location: Foodservice Value 20052010 ........................................................................................................... 119 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2005-2010 .................................................................................................. 119 Consumer Foodservice Sales by Location: % Transaction Growth 2005-2010 .................................................................................................. 119 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2005-2010 ..................................................................................... 119 Consumer Foodservice Sales through Standalone: Units/Outlets 2005-2010 .................................................................................................. 120 Consumer Foodservice Sales through Standalone: Number of Transactions 2005-2010 ............................................................................ 120 Consumer Foodservice Sales through Standalone: Foodservice Value 2005-2010 .................................................................................................. 121 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2005-2010 ..................................................................................... 121 Consumer Foodservice Sales through Standalone: % Transaction Growth 2005-2010 ..................................................................................... 121 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2005-2010 ........................................................................... 122 Consumer Foodservice Sales through Leisure: Units/Outlets 20052010 ........................................................................................................... 122 Consumer Foodservice Sales through Leisure: Number of Transactions 2005-2010 ............................................................................ 122 Consumer Foodservice Sales through Leisure: Foodservice Value 2005-2010 .................................................................................................. 123 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2005-2010 ..................................................................................... 123 Consumer Foodservice Sales through Leisure: % Transaction Growth 2005-2010 .................................................................................................. 123 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2005-2010 ..................................................................................... 124 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010 .. 124 Consumer Foodservice Sales through Retail: Number of Transactions 2005-2010 .................................................................................................. 124 Consumer Foodservice Sales through Retail: Foodservice Value 2005-2010 .................................................................................................. 125 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2005-2010 .................................................................................................. 125 Consumer Foodservice Sales through Retail: % Transaction Growth 2005-2010 .................................................................................................. 126 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2005-2010 ..................................................................................... 126 Consumer Foodservice Sales through Lodging: Units/Outlets 20052010 ........................................................................................................... 126
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Table 124 Table 125 Table 126 Table 127 Table 128 Table 129 Table 130 Table 131 Table 132 Table 133 Table 134 Table 135 Table 136 Table 137 Table 138 Table 139 Table 140 Table 141 Table 142 Table 143 Table 144 Table 145 Table 146 Table 147 Table 148
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Consumer Foodservice Sales through Lodging: Number of Transactions 2005-2010 ............................................................................ 127 Consumer Foodservice Sales through Lodging: Foodservice Value 2005-2010 .................................................................................................. 127 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2005-2010 ..................................................................................... 127 Consumer Foodservice Sales through Lodging: % Transaction Growth 2005-2010 ..................................................................................... 128 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2005-2010 ..................................................................................... 128 Consumer Foodservice Sales through Travel: Units/Outlets 20052010 ........................................................................................................... 128 Consumer Foodservice Sales through Travel: Number of Transactions 2005-2010 ............................................................................ 129 Consumer Foodservice Sales through Travel: Foodservice Value 2005-2010 .................................................................................................. 129 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2005-2010 .................................................................................................. 129 Consumer Foodservice Sales through Travel: % Transaction Growth 2005-2010 .................................................................................................. 130 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2005-2010 ..................................................................................... 130 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2010-2015 .................................................................................................. 130 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2010-2015 ............................................................................ 131 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2010-2015 ........................................................................................ 131 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2010-2015 ..................................................................................... 131 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2010-2015 ..................................................................................... 132 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2010-2015 ........................................................................... 132 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2010-2015 ............................................................................ 132 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2010-2015 ........................................................................ 133 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2010-2015 ................................................................... 133 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2010-2015 ............................................................... 133 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2010-2015 ................................................................. 134 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2010-2015 ...................................................... 134 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2010-2015 .................................................................................................. 134 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2010-2015 ............................................................................ 135
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Table 149 Table 150 Table 151 Table 152 Table 153 Table 154 Table 155 Table 156 Table 157 Table 158 Table 159 Table 160 Table 161 Table 162 Table 163 Table 165 Table 166 Table 167 Table 168 Table 169 Table 170
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Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2010-2015 ........................................................................................ 135 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2010-2015 ............................................................... 136 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2010-2015 ................................................................. 136 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2010-2015 ...................................................... 136 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2010-2015 .................................................................................................. 136 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2010-2015 ............................................................................ 137 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2010-2015 ........................................................................................ 137 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2010-2015 ............................................................... 138 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2010-2015 ..................................................................................... 138 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2010-2015 ........................................................................... 138 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2010-2015 ............................................................................ 139 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2010-2015 ............................................................................ 139 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2010-2015 ........................................................................................ 139 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2010-2015 ............................................................... 140 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2010-2015 ................................................................. 140 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2010-2015 .................................................................................................. 141 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2010-2015 ............................................................................ 141 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2010-2015 ........................................................................................ 141 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2010-2015 ............................................................... 142 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2010-2015 ..................................................................................... 142 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2010-2015 ...................................................... 142
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CONSUMER FOODSERVICE IN AUSTRALIA - INDUSTRY OVERVIEW EXECUTIVE SUMMARY Consumers Upgrade During Economic Slowdown Although performing far better than other economies around the world, the Australian economy, particularly the retail category, was virtually stagnant throughout 2010. Consumer foodservice appeared to be a major exception, with consumers deciding that food was an “affordable indulgence”, where for just a couple of dollars extra they could enjoy something special. This trend was especially visible in fast food, where such concepts as “gourmet pizza”, championed by Crust Gourmet Pizza, and Pizza Capers, and “gourmet burgers”, championed by Grill’d, was the most notable feature in consumer foodservice in 2010.
Taking It Away While consumers embraced consumer foodservice in 2010, they still prefer to eat in the comfort of their own home, where they can watch television and do not have to get dressed up. 100% HDTA therefore represented the fastest growing category in consumer foodservice, while other chains which do offer dine-in options have seen their takeaway component increase in recent years. As consumer foodservice slowly shifts to being a 24-hour industry, drive-thru outlets have proven particularly successful.
Mcdonald’s Still the Big Mac Although Subway has more outlets, when it comes to value share McDonald’s is the largest player in Australia consumer foodservice, even if the additional share provided by McCafé outlets is not included. The popularity of McDonald’s in Australia, where its popularity is greater than most other markets around the world, is due in part to having spent the last decade improving its reputation through such measures as a “Healthy Choice” menu, and the introduction of McCafé, both of which were Australian innovations. In 2010, however, continued growth was largely due to the popularity of McDonald’s’ range of Angus burgers
Chains Continue Takeover Although they make up only around a third of the total value of consumer foodservice in Australia, chains continue to grow in importance, as emerging players in consumer foodservice embrace the franchise system as a means of expanding their brands as rapidly as possible. This system slowed down considerably during the economic slowdown due to the highly publicised failures of Krispy Kreme and Souvlaki Hut, uncertainty regarding proposed legislation, and difficulties in obtaining finance from the banks.
Bright Future for Consumer Foodservice Although the difficulties involved in sourcing new franchisees during the economic slowdown will act as something of a suppressing force over at least the early years of the forecast period, consumer foodservice as a whole is likely to perform well. Specifically, the trend towards “affordable indulgences” will ensure that the consumers who embraced “gourmet pizzas” and
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“gourmet burgers” during the economic slowdown embrace them to an even greater degree as the economy recovers.
KEY TRENDS AND DEVELOPMENTS Consumer Foodservice Sales Higher Than Ever
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Latino trending in 2010
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Domestic Brands See Greater Success
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All Just A Little Bit Fancy
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Ifood
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A Time and A Place for Everything
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Fast Food Diet
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MARKET DATA Table 1
Units, Transactions and Value Sales in Consumer Foodservice: 2005-2010 2005
Units ('000) Transactions (mn) A$ billion current prices A$ billion constant prices Source:
2006
2007
2008
2009
2010
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Table 2
Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2005-2010
% growth 2009/10 Units Transactions Value current prices Value constant prices
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2005-10 CAGR
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Table 3
Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2010
outlets Independent Cafés/Bars 100% Home Delivery/Takeaway Full-Service Restaurants Fast Food Street Stalls/Kiosks Pizza Consumer Foodservice Self-Service Cafeterias Consumer Foodservice Source:
Chained
Total
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Table 4
Consumer Foodservice by Eat in Vs Takeaway 2010
% value analysis Eat in 100% Home Delivery/Takeaway Cafés/Bars Full-Service Restaurants Fast Food Street Stalls/Kiosks Self-Service Cafeterias Consumer Foodservice Source:
Takeaway
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Consumer Foodservice by Food Vs Drinks Split 2010
% value analysis Food 100% Home Delivery/Takeaway Cafés/Bars Full-Service Restaurants Fast Food Street Stalls/Kiosks Self-Service Cafeterias Consumer Foodservice Source:
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Drink
Total
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Sales in Consumer Foodservice by Location 2005-2010
% value 2005
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Leisure Lodging Retail Travel Stand-Alone Total Source:
Table 7
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Leading Chained Consumer Foodservice Brands by Number of Units 2010
Brand
Global Brand Owner
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outlets
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Table 8
Chained Consumer Foodservice Company Shares 2006-2010
% value Company
2006
2007
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2008
2009
2010
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Total Source:
Table 9
100.0
100.0
100.0
100.0
100.0
2009
2010
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Chained Consumer Foodservice Brand Shares 2007-2010
% value Brand
Global Brand Owner
2007
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Total Source:
100.0
100.0
100.0
2014
2015
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 10
Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015 2010
Units ('000) Transactions (mn) A$ billion Source:
100.0
2011
2012
2013
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Table 11
Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
% growth 2010-15 CAGR Units Transactions Constant value Source:
2010/15 TOTAL
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APPENDIX National Consumer Expenditure The ABS Business Demography figures measures “businesses” not “outlets” per se, so consequently the figures are significantly lower than Euromonitor’s. Also those outlets retailing baked goods are excluded from ABS figures, thereby excluding the bulk of bakery products fast food. Although this is a comparatively minor issue, the ABS does not include businesses that open and then quickly close again, within the same financial year. Due to the low start up costs
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associated with establishing some consumer foodservice outlets, this issue is especially important for this industry. Also a minor issue is the ABS’s exclusion of theatre restaurants. ABS Retail Trade data, on the other hand, does not include pubs and bars. Table 12
Consumer Expenditure on Consumer Foodservice 2007-2009
No. of outlets 2007 Cafés and restaurants Takeaway foodservice Pubs, taverns and bars Clubs (Hospitality) Total Source:
2008
2009
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Table 13
Consumer Expenditure on Consumer Foodservice 2004-2010
A$ million 2004 Cafes, restaurants and catering services Takeaway foodservice Total
2005
2006
2007
2008
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2010 Cafes, restaurants and catering services Takeaway foodservice Total Source:
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Trade Association Statistics While Australia does have a variety of associations covering consumer foodservice both national and state-based – such as the Restaurant & Catering Association – none of these publish data on either the size or state of the industry.
OPERATING ENVIRONMENT Franchising According to the World Franchise Council, Australia is the most franchised nation in the world, with three times as many franchises per capita than the United States. This is partly due to an urge among Australians to work for themselves, along with a middle class affluent enough that they can afford to make such a leap. Probably the most crucial reason for franchising being so popular in Australia, however, is to avoid Payroll Tax, which is applicable to
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businesses that pay wages of over A$600,000. Since each franchise is owner-operated, it is legally its own business, thereby avoiding payroll tax.
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this association with Minor International is l kely to lead to considerable international expansion over the forecast period. Although the deal also allowed Coffee Club to introduce Minor International brands into Australia, it has not followed this strategy. In addition to Singapore, Dubai, Hong Kong and New Zealand (the latter of which was entered as early as 2005), Coffee Club has announced plans to enter China in 2011. Despite this expansion throughout the Asia-Pacific region, Australia is likely to remain the company’s primary focus, due to the stronger coffee culture and higher average salaries. Specifically, Coffee Club plans considerable expansion of 30 outlets in Sydney, where its own research shows consumers go to cafés and drink coffee more frequently than in other Australian cities. The company grew out of Queensland, which for the most part did not have an established coffee culture. Therefore, instead of basing itself on an Italian café, Coffee Club based itself on the kinds of consumer foodservice options with which “middle Australia” was more familiar, and which therefore exist in a competitive space somewhere between a café and a fullservice restaurant. This enabled Coffee Club to achieve higher spend per transaction than normal for a café, at A$21.42, compared with the average of A$11.58 in the café category. As consumers have become more “gourmet” in their eating habits, so has Coffee Club focused more on meals and the full-service restaurant category, with 45 of Coffee Club’s 268 outlets dubbed café-bar-restaurants. It features an ever-changing selection of menu offerings, which Coffee Club has branded “Chef’s Choices”. Despite its name Coffee Club has never specifically been about coffee, but in being an attractive place in which to socialise. This is emphasised by its slogan “where will I meet you?”, creating a brand proposition that allows it to expand from being merely a café into other categories such as full-service restaurants.
Suppliers The suppliers for Coffee Club are largely major brands that Australian consumers are familiar with, such as Dairy Farmers, CSR, Berri, Coca-Cola and Masterfoods. Its eggs, a crucial ingredient for Coffee Club’s breakfast menu, are from Sunny Queen Farms, the primary “cage-free” egg farm in Australia. Its coffee is also UTZ Certified, ensuring that the coffee is farmed using responsible practices, while not increasing the price of the coffee in the way fair trade does.
Competitive Positioning With 2% of the overall chained consumer foodservice industry, and ranking 10th, the company is one of the fastest-growing players in the Australian consumer foodservice industry. With a 13% value share of chained cafés/bars in 2010, Coffee Club is still some way behind Jireh International Pty Ltd with its Gloria Jean’s brand, but is gaining through a focus on selling meals, not just coffee and cakes. In chained cafés it is rapidly catching up with the category leader, Michel’s Patisserie, and it is likely that in only a couple of years Coffee Club will be the largest player in chained cafés. This reflects the trend within chained cafés of no longer just being about coffee and a cake or muffin, but also serving complete meals at a higher spend per transaction. This change has generated considerable growth for the chained cafés category, growing 10% in current value terms in 2010 – the third consecutive year that it experienced double-digit growth. Being one of the key proponents of this strategy, Coffee Club experienced similarly rapid growth over this period.
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Company Background Established in 2009 as an umbrella company for Stan Gordon’s growing collection of brands, Franchised Food Group owns a range of brands including Cold Rock Ice-Creamery (which it acquired in 2009), Nutshack (2010), Mr Whippy (2000) and Pretzel World (2005). What each of these brands has in common is that they operate in what Franchised Food refers to as the “fun treats market”. To emphasise its umbrella brand image the logo for Franchised Food even includes a smile. Although the mutual acquisitions of 2009 and 2010, would be a lot for such a relatively small company, Franchised Food is also on the look out for other acquisitions, making offers for Baskin-Robbins and the remnants of the crumbling Souvlaki Hut in 2010. Franchised Food’s greatest risk, therefore, is possibly to resist getting too carried away and becoming too large, too fast.
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100% HOME DELIVERY/TAKEAWAY IN AUSTRALIA - CATEGORY ANALYSIS HEADLINES 100% HDTA continues to demonstrate strong value growth, although slowing from 9% in 2009 to 8% in 2010 Growth in the number of 100% HDTA outlets slows from 8% to 4% to reach 1,311 Shift towards “gourmet pizza” pushes up spend per transaction from A$16.43 in 2009 to A$16.79 in 2010 Other 100% HDTA grows 13% in current value terms, albeit from a low base Domino’s Pizza retains strong lead with 43% value share, although Eagle Boys Dial-A-Pizza is gaining fast Continued trend towards “gourmet pizza” expected to evolve further, generating constant value CAGR of 5% over forecast period
TRENDS Although not experiencing quite the same spectacular growth as 2009, 100% HDTA still saw a good year in 2010, with current value growth of 8% and outlet growth of 4%. Some of this slowdown was merely the result of plateauing and consolidation after the strong growth of the two preceding years, and some was simply due to stagnant growth in retail spending as a whole. In fact this stagnation of overall retail spending in the Australian economy contributed to the growth of 100% HDTA: consumers with a greater propensity to stay at home presented opportunities for an industry that can bring the food to them. Predominately, however, growth was generated by a trend towards gourmet pizzas, with a battle between Pizza Capers and Eagle Boys Dial-A-Pizza to create the most gourmet pizza. Eagle Boys Dial-A-Pizza offered Seafood Platter, Salmon Avocado and Garlic Prawn pizzas, while Pizza Caper’s menu featured such offerings as Exotic Potato, and Pear, Blue Cheese and Walnut. The impact of this was to push up spend per transaction from A$16.43 in 2009 to A$16.79 in 2010. The impact would be even greater if it were not for the primary driver of this trend, Crust Gourmet Pizza, operating outside of 100% HDTA, and instead being categorised under pizza fast food. “Exotic” and “gourmet” pizza toppings represent just one means of encouraging consumers to increase their spend per transaction. Domino’s Pizza on the other hand decided to focus on the crust, with seven different types now on offer, thereby altering the focus of pizza competition from just the topping to other aspects. This has been enabled by the online ordering process, whereby consumers are encouraged to individualise their orders. The primary innovation is the Square Puff Pizza, which includes more pizza due to its square rather than round shape. It is therefore intended to counter claims by Eagle Boys Dial-a-Pizza that its pizzas offer greater value because they are larger. The increasing lack of time faced by Australians, and the attracting of consumers to the category through “premium” and “gourmet” offerings, are only two reasons for the growth of 100% HDTA. There is a third: the increasing simplification of the ordering process, created through improvements in the major players’ online booking systems. This has given
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consumers more control and a greater range of options, in that they can tailor their pizzas to their own taste. This has also provided operators with plentiful opportunities for adding value and raising spend per transaction. Increasingly, however, consumers are taking the next step, ordering via the mobile Internet, specifically through iPhone and Android apps. As of September 2011, Domino’s Pizza was claiming that 12% of pizza orders were through online mobile. Growth in 100% HDTA in 2009 and 2010 mostly occurred in Victoria and New South Wales, where 100% HDTA suddenly caught on in 2009, as consumers shifted from eating-out in fullservice restaurants and fast food towards 100% HDTA. This trend was assisted by a significant improvement in the quality of HDTA products due to the trend towards “gourmet pizzas” as championed by Pizza Capers, and larger sizes pizzas, as championed by Eagle Boys Dial-A-Pizza, which pushed into the large New South Wales market in 2009. In Queensland, on the other hand, 100% HDTA has long been an especially popular form of consumer foodservice. Other 100% HDTA is beginning to emerge in Australia although it is still very embryonic. Tiffins has begun to deliver Indian food for lunch in the Me bourne Central Business District, as Indian migrants attempt to replicate a similar tradition of “dabbawalas” in Mumbai, to the extent that they are delivered by bike – as in Mumbai. The menu changes every day, so that users of the service can experience a variety of dishes. More traditional Indian 100% HDTA has emerged in Brisbane through Sitar Express, with 11 outlets. On a different front, Croissant Express in Perth has built a business based on delivering croissants and other bakery items to office workers. Although there has been a migration upwards towards premium and gourmet pizzas, the same has not occurred in relation to drinks in 100% HDTA. The result is that food expenditure has grown significantly more than drink expenditure.
COMPETITIVE LANDSCAPE With competition in 100% HDTA intensifying in 2010, Domino’s remained the leading brand with 43% value share, although this slipped from 44% in 2009. Despite its attempts to compete with Eagle Boys Dial-a-Pizza and Pizza Capers by innovating on the pizza crust instead of the toppings, it was the increasingly exotic toppings of Eagle Boys Dial-A-Pizza that achieved the greatest gains. The company’s value share increased from 20% in 2009 to 22% in 2010. It even acquired Pizza Haven, previously a major player in 100% HDTA in Australia, but whose low-price positioning has become irrelevant, and consequently the company had virtually disappeared at the time of writing.
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PROSPECTS
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CATEGORY DATA Table 1
100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010
outlets 2005
2006
Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home Delivery/Takeaway - Chained Pizza 100% Home Delivery/Takeaway - Independent Pizza 100% Home Delivery/ Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/Takeaway - Independent Other 100% Home Delivery/ Takeaway 100% Home Delivery/ Takeaway Source:
2007
2008
2009
2010
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Table 2
100% Home Delivery/Takeaway by Category: Number of Transactions 20052010
'000 transactions 2005 Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home
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2006
2007
2008
2009
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2010
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Delivery/Takeaway - Chained Pizza 100% Home Delivery/Takeaway - Independent Pizza 100% Home Delivery/ Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/Takeaway - Independent Other 100% Home Delivery/ Takeaway 100% Home Delivery/ Takeaway Source:
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Table 3
100% Home Delivery/Takeaway by Category: Foodservice Value 2005-2010
A$ million 2005 Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home Delivery/Takeaway - Chained Pizza 100% Home Delivery/Takeaway - Independent Pizza 100% Home Delivery/ Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/Takeaway - Independent Other 100% Home Delivery/ Takeaway 100% Home Delivery/ Takeaway Source:
Table 4
2006
2007
2008
2009
2010
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100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 20052010
% Units/Outlets growth 2009/10 Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home Delivery/Takeaway - Chained Pizza 100% Home Delivery/ Takeaway
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2005-10 CAGR
2005/10 TOTAL
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- Independent Pizza 100% Home Delivery/ Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/ Takeaway - Independent Other 100% Home Delivery/ Takeaway 100% Home Delivery/Takeaway Source:
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Table 5
100% Home Delivery/Takeaway by Category: % Transaction Growth 20052010
% transaction growth 2009/10 Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home Delivery/Takeaway - Chained Pizza 100% Home Delivery/ Takeaway - Independent Pizza 100% Home Delivery/ Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/ Takeaway - Independent Other 100% Home Delivery/ Takeaway 100% Home Delivery/Takeaway Source:
2005-10 CAGR
2005/10 TOTAL
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Table 6
100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2005-2010
% value growth 2009/10 Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home Delivery/Takeaway - Chained Pizza 100% Home Delivery/ Takeaway - Independent Pizza 100% Home Delivery/ Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/ Takeaway - Independent Other 100% Home Delivery/ Takeaway 100% Home Delivery/Takeaway Source:
2005-10 CAGR
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2005/10 TOTAL
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Table 7
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Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2006-2010
% value Company
2006
2007
2008
2009
2010
2009
2010
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Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010
% value Brand
Global Brand Owner
2007
2008
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Source:
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Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets 2010-2015
outlets 2010 Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home Delivery/Takeaway
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2011
2012
2013
2014
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- Chained Pizza 100% Home Delivery/Takeaway - Independent Pizza 100% Home Delivery/ Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/Takeaway - Independent Other 100% Home Delivery/ Takeaway 100% Home Delivery/ Takeaway Source:
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Table 10
Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2010-2015
'000 transactions 2010
2011
Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home Delivery/Takeaway - Chained Pizza 100% Home Delivery/Takeaway - Independent Pizza 100% Home Delivery/ Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/Takeaway - Independent Other 100% Home Delivery/ Takeaway 100% Home Delivery/ Takeaway Source:
2012
2013
2014
2015
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Table 11
Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2010-2015
A$ million 2010 Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home
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2012
2013
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Delivery/Takeaway - Chained Pizza 100% Home Delivery/Takeaway - Independent Pizza 100% Home Delivery/ Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/Takeaway - Independent Other 100% Home Delivery/ Takeaway 100% Home Delivery/ Takeaway Source:
Table 12
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Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home Delivery/Takeaway - Chained Pizza 100% Home Delivery/Takeaway - Independent Pizza 100% Home Delivery/Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/Takeaway - Independent Other 100% Home Delivery/Takeaway 100% Home Delivery/Takeaway Source:
Table 13
2010/15 TOTAL
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Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home Delivery/Takeaway - Chained Pizza 100% Home Delivery/Takeaway - Independent Pizza 100% Home Delivery/Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/Takeaway - Independent Other 100% Home Delivery/Takeaway 100% Home Delivery/Takeaway Source:
2010/15 TOTAL
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Table 14
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Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2010-2015
% value growth 2010-15 CAGR Chained 100% Home Delivery/Takeaway Independent 100% Home Delivery/Takeaway Pizza 100% Home Delivery/Takeaway - Chained Pizza 100% Home Delivery/Takeaway - Independent Pizza 100% Home Delivery/Takeaway Other 100% Home Delivery/Takeaway - Chained Other 100% Home Delivery/Takeaway - Independent Other 100% Home Delivery/Takeaway 100% Home Delivery/Takeaway Source:
2010/15 TOTAL
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Table 24 Table 25
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Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015 .............................................................................. 43 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015 ............................................................. 43
Appendix ....................................................................................................................................... 43 National Consumer Expenditure ............................................................................................... 43 Table 26 Table 27
Consumer Expenditure on Consumer Foodservice 2007-2009 .................. 44 Consumer Expenditure on Consumer Foodservice 2004-2010 .................. 44
Trade Association Statistics ...................................................................................................... 44 Operating Environment ................................................................................................................. 44 Franchising ................................................................................................................................ 44 Definitions...................................................................................................................................... 47 Summary 13
Research Sources ........................................................................................ 47
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CAFÉS/BARS IN AUSTRALIA CATEGORY ANALYSIS HEADLINES Cafés/bars decline 2% in current value terms in 2010 to A$12.6 billion Number of outlets largely stagnant in 2010, rising marginally to 16,219 Spend per transaction surges from A$8.87 in 2009 to A$9.35 due to greater focus on valueadded food offerings Chained specialist coffee shops most dynamic, up 12% in current value terms in 2010 McCafé remains largest operator with 28% value share in chained cafés/bars Cafés/bars expected to recover over forecast period with constant value CAGR of 2%
TRENDS Cafés/bars had a tough year in 2010, with the value of the category falling by 2% in current value terms. This fall was seen predominately within bars/pubs, as consumers increasingly preferred to entertain at home during the economic slowdown. The most positive news in cafés/bars in 2010 was that consumers increased their spend per transaction considerably, from A$8.87 in 2009 to A$9.35. Operators achieved this by increasing focus on their food offerings, as opposed to their key drinks offering. The offerings of many bars/pubs as well as chained cafés such as Coffee Club are increasingly matching those of full-service restaurants, thus providing an opportunity for operators to upsell. Therefore, although it was interest in coffee that initially drove consumers to embrace the “café culture”, the focus of such establishments is increasingly on food. One means by which they have achieved this is through a trend towards “afternoon teas”, specifically “high tea” with nostalgia positioning. In this concept, which is only a niche trend in 2011, although one that is growing, for around A$30-40 a consumer can have a selection of little sandwiches, cupcakes and tea. The growing focus on food instead of coffee is a strategy that also serves to expand the variety of occasions when consumers might wish to patronise a café/bar from the traditional lunch or brunch, to evening dinner. This is a particularly crucial strategy given that a café, whose business is generally focused on coffee, has traditionally found it difficult to compete in the lucrative evening meal segment. The cafés/bars category predominately comprises independents, although this varies between segments. The bars/pubs category is entirely made up of independents, with only 14% of outlets being chained in 2010. While it is true that a large proportion of Australian bars/pubs are owned by large conglomerates such as Woolworths Limited and National Leisure and Gaming, they are not branded as chains. Juice Bars, on the other hand, are almost exclusively in chained form, specifically the dominant Boost Juice chain. Increasingly, however, chains are growing in popularity as they offer a better chance of success. Since many cafés/bars are set up by people with little business experience but who have “always dreamt of running a café/bar”, many only have a short life-span, whereas an established franchise is typically considered a safer bet.
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Bars/pubs particularly declined in 2010, falling 6% in current value terms. Bars/pubs were particularly impacted by the economic slowdown, as Australian consumers have a growing preference for holding their social events in the home instead of going out and patronising bars/pubs. The economic slowdown is only one reason for this, however, as consistent bad publicity regarding violence in nightclubs and pubs, particularly in the Melbourne CBD, have discouraged consumers from going out. Similarly, Australia’s ageing population is also a factor: as consumers grow older they are less likely to visit bars/pubs. One trend benefiting bars/pubs, however, has been a shift from drinks to food, and a consequent upward movement in spend per transaction from A$8.66 in 2009 to A$9.21 in 2010. This is a trend that has accumulated over the first decade of the 21st century. A more restrained drinking culture in Australia over the last decade has led to consumption of less alcohol per capita (according to figures from the Australian Bureau of Statistics), and the consequent focus of bars/pubs on “pub meals”. This is particularly in relation to the evolution of the “gastro-pub” – pubs serving meals of restaurant quality and price. Me bourne is generally recognised as having a more v brant bar culture than Sydney, with a large number of small bars, compared with Sydney, which is skewed far more towards larger establishments such as nightclub and large pubs, often referred to as “beer barns”. These nightclubs and beer barns have received a bad reputation, as the source of much alcoholfuelled violence. As a result the New South Wales Government has attempted to change the culture of Sydney by encouraging the establishment of smaller establishments through the 2008 introduction of the Small Bar License. This was followed by a similar license in Brisbane in 2009. Although it took a couple of years to take off, 2010 saw a significant increase in the number of bars in Sydney, as well as the number of cafés serving alcohol. This trend away from nightclubs towards small bars is timely, as it coincides with a declining number of 18 year-olds to replace those Australians reaching the age of 30, and thus preferring the comfort of a “small bar”. Chained specialist coffee shops experienced the strongest growth in 2010, with a 12% increase in current value terms compared with 10% in 2009. Although a significant jump, this was mostly due to the impact of one event – the renovation of McDonald’s to incorporate McCafé outlets, which typical co-exist within the existing McDonald’s restaurant. Given the convenience of McCafé to existing McDonald’s customers – and the popularity of McDonald’s in Australia is greater than in most other markets – these have been hugely successful. By appealing to consumers other than those typically catered to by “café culture”, they have contributed to growth. This transformation of McDonald’s to incorporate McCafé establishments is a one-off, however, and unlikely to be replicated over the forecast period. As the number of cafés in Australia reaches saturation point, chains that are eager to expand increasingly resort to alternative locations. Aroma Café has a strong presence in educational institutions and even major libraries, whereas the similarly named but very different Aromas has expanded through airports. The rapid expansion of McCafé was similarly enabled by the fact that it could be integrated into existing premises, thus avoiding the need for attractive locations – such as in shopping centres – to become available. After some spectacular growth over the 2000s, the juice bars category in Australia has reached saturation point. Furthermore, the extremely mild summer experienced across Australia over 2010 and 2011 suppressed growth in the segment
COMPETITIVE LANDSCAPE
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McCafé’s surged in 2010 as existing McDonald’s establishments were renovated to incorporate McCafé outlets. The existing network of McDonald’s is a distinct competitive advantage for McCafé, as it is able to use the same retail footprint, as well as providing a means for McDonald’s to upsell to customers. The McCafé concept was originally conceived in Australia, where the establishments have been present since 1993 but 2009 and 2010 has seen their expansion to include the vast majority of McDonald’s outlets, thus pushing their value share of chained cafés/bars up from 26% in 2009 to 28% in 2010.
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PROSPECTS The forecast period will be awkward for cafés/bars, with a constant value CAGR of only 2% predicted, as consumers limit their spending over the forecast period. The strategy towards encouraging consumers to buy a meal in addition to coffee and a cake will pay dividends as the economy recovers, however, and consumers become more willing to spend more.
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CATEGORY DATA Table 1
Cafés/Bars by Category: Units/Outlets 2005-2010
outlets 2005
2006
Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/ Smoothie Bars - Independent Juice/ Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
2007
2008
2009
2010
2009
2010
Data removed from sample
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Table 2
Cafés/Bars by Category: Number of Transactions 2005-2010
Mn transactions 2005 Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/ Smoothie Bars - Independent Juice/ Smoothie Bars
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2006
2007
2008
Data removed from sample
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Data removed from sample
Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 3
Cafés/Bars by Category: Foodservice Value 2005-2010
A$ million 2005 Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/ Smoothie Bars - Independent Juice/ Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
Table 4
2006
2007
2008
2009
2010
Data removed from sample
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Cafés/Bars by Category: % Units/Outlets Growth 2005-2010
% Units/Outlets growth 2009/10 Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/Smoothie Bars - Independent Juice/Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars
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2005-10 CAGR
Data removed from sample
2005/10 TOTAL
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Source:
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Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 5
Cafés/Bars by Category: % Transaction Growth 2005-2010
% transaction growth 2009/10 Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/Smoothie Bars - Independent Juice/Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
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Table 6
Cafés/Bars by Category: % Foodservice Value Growth 2005-2010
% value growth 2009/10 Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/Smoothie Bars - Independent Juice/Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
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Table 7
Global Brand Owner Shares of Chained Cafés/Bars 2006-2010
% value Company
2006
2007
Data removed from sample
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2008
2009
2010
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Data removed from sample
Total Source:
100.0
100.0
100.0
100.0
100.0
2008
2009
2010
100.0
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 8
Brand Shares of Chained Cafés/Bars 2007-2010
% value Brand
Global Brand Owner
2007
Data removed from sample
iva Juice Total Source:
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
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Table 9
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Forecast Sales in Cafés/Bars by Category: Units/Outlets 2010-2015
outlets 2010
2011
Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/ Smoothie Bars - Independent Juice/ Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
2012
2013
2014
2015
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 10
Forecast Sales in Cafés/Bars by Category: Number of Transactions 20102015
Mn transactions 2010 Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/ Smoothie Bars - Independent Juice/ Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
Table 11
2011
2012
2013
Data removed from sample
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Forecast Sales in Cafés/Bars by Category: Foodservice Value 2010-2015
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A$ million 2010 Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/ Smoothie Bars - Independent Juice/ Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
Table 12
2011
2012
2013
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 20102015
% Units/Outlets growth 2010-15 CAGR Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/Smoothie Bars - Independent Juice/Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
Table 13
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR Chained Cafés/Bars Independent Cafés/Bars
© Euromonitor International
Data removed from sample 0.3
2010/15 TOTAL
1.3
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Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/Smoothie Bars - Independent Juice/Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
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Data removed from sample
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Table 14
Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2010-2015
% value growth 2010-15 CAGR Chained Cafés/Bars Independent Cafés/Bars Bars/Pubs - Chained Bars/Pubs - Independent Bars/Pubs Cafés - Chained Cafés - Independent Cafés Juice/Smoothie Bars - Chained Juice/Smoothie Bars - Independent Juice/Smoothie Bars Specialist Coffee Shops - Chained Specialist Coffee Shops - Independent Specialist Coffee Shops Cafés/Bars Source:
Data removed from sample
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FULL-SERVICE RESTAURANTS IN AUSTRALIA - CATEGORY ANALYSIS HEADLINES Full-service restaurants grow 4% in current value terms in 2010 to reach A$14.6 billion Number of outlets edges upwards 1% in 2010 to reach 22,886 Full-service restaurants benefit from “MasterChef effect” Latin American full-service restaurants see greatest value growth of 7% Full-service restaurants category remains hugely fragmented with the largest – Hog’s Breath Café – holding only 1% value share at end of review period Growth over forecast period expected to continue with constant value CAGR of 2%
TRENDS Despite a general slowdown in retail over 2010, consumers still found reasons to engage in full-service restaurants, which have saw 4% current value growth that year. Although spend per transaction edged up in full-service restaurants from A$39.15 in 2009 to A$39.87 in 2010, this impact was far less than in the case of other categories. This was because consumers did not feel confident in spending excessively, and generally moved down from expensive fullservice restaurants to casual dining establishments, where the cost is much lower. Over 2009 and 2010 the most popular television programme in Australia was the cookingbased reality show, MasterChef. The final of 2010 was the most-watched non-sporting event in Australian television history. While this led to a boom in Australians attempting to develop their own culinary skills at home, the majority of consumers have realised that this is beyond their ability, and they instead satisfy their renewed interest in food patronising full-service restaurants. This desire has been further driven by social media such as UrbanSpoon, which allows consumers to share reviews and ratings for their favourite establishments. Asian full-service restaurants remain the most common form of restaurant in Australia, accounting for 23% of outlets, although only 13% of value – a disparity partly explained their tendency to be an inexpensive places to eat. They also experienced significant current value growth of 7% in 2010. This was predominately created by independents, with consumers generally rejecting chains for full-service Asian restaurants in the hope of a more authentic experience. As Asian migration continues, from an expanding range of home countries, so Australians are becoming increasingly familiar both with Asian food, and the Asian-way of consuming food, such as Peking Duck, which has become particularly popular in Melbourne, or sushi trains, embraced by consumers in Sydney and Queensland. Asian immigration is also developing Asian full-service restaurants from the supply side, with setting up a restaurant a popular occupational choice among recent immigrants. Immigrants such as Asian international students have also served to give a large boost to Asian full-service restaurants. Thai and Chinese restaurants have particularly driven growth, and while enthusiasm for Japanese restaurants appears to have waned, sushi restaurants have captured the Australian imagination, particularly the “sushi train” variety. Latin American full-service restaurants experienced the strongest current value terms growth of 7% in 2010. This interest partially arose through an infatuation with a number of key items
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in Spanish and Latin American cuisine such as tapas and churros (otherwise known as Spanish doughnuts), and is part of a growing interest in Latin American cuisine also manifest in fast food through growing chains such as Salsas Fresh Mex Grill. This growth occurred despite Australia not possessing a large number of Latin American immigrants. Although it is independent restaurants that have driven growth more than chains in Asian, European, North American, and pizza restaurants, the big exception is in “other full serviced restaurants”, where chocolate-themed restaurants drove a considerable boom in chained other full serviced restaurants of 97% growth in value in 2010, following on from the 28% value growth in 2009. The huge growth of San Churro and Max Brenner’s have introduced the concept of chocolate restaurants to Australia, where it has been embraced far more than in other markets around the world. Other full-service restaurants represent a large proportion of the market, much of which is made up of what is referred to as “Modern Australian”. Menus are typically a “fusion” of Eastern and Western influences, with a focus on seafood. Prices are typically premium, and thus such outlets accounted for over 30% of the total value of full-service restaurants in 2010. Growth has come from the fast-emerging chocolate-themed restaurant scene, however, through players such as San Churro and Max Brenner’s. Although formal dining options are commonplace in Australia, the informality of the Australian people means that a significant proportion of full-service restaurants in Australia are in the casual dining format championed by chains such as Hog’s Breath Café, La Porchetta, Outback Jacks and Fasta Pasta. Casual dining has experienced the most success in North American full-service restaurants, where “American”-themed restaurants have great aesthetic similarities to “Australian”-themed restaurants, including their casual atmosphere. As Australians become more familiar with different cuisines, they increasingly feel that they do not need to “go out” in order to have such an experience, with a growing proportion of transactions coming instead from takeaway sales. As a result takeaway accounted for 19% of the value of transactions in 2010, much of which was derived from pizza and Asian fullservice restaurants.
COMPETITIVE LANDSCAPE Full-service restaurants in Australia are predominately independent, with only a small share – 3% of outlets and 6% of value – held by chains at the end of the review period. On those occasions when consumers may visit a full-service restaurant they tend to prefer a unique and more authentic experience, that can be offered by a chain. However, as Australian consumers have become familiar with Asian foods they have demonstrated a growing preference authentic, individual establishments in this particular category. In North American restaurants, by contrast, being part of a chain is considered part of the cultural experience.
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PROSPECTS Sudden and unanticipated fads for particular cuisines not taken into account, the constant value CAGR for full-service restaurants is expected to be 2% over the forecast period. This will be driven mostly by Asian and Latin American full-service restaurants, as Australian consumers are attracted to cuisine which they are not capable of reproducing themselves at home. The potential growth of full-service restaurants will be impacted, however, by the “premiumisation” of other categories such as fast food and cafés/bars. Both have improved their meal offerings and are therefore encroaching on the consumers typically served by fullservice restaurants, particularly at the value end of the market. This is a particular threat in terms of Latin American full-service restaurants, which will face growing competition from “fast casual”-style Latin American fast food establishments such as Salsa Fresh Mex Grill.
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CATEGORY DATA Table 1
Full-Service Restaurants by Category: Units/Outlets 2005-2010
outlets 2005 Chained Full-Service Restaurants Independent FullService Restaurants Asian Full-Service Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North
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2006
2007
2008
2009
Data removed from sample
2010
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American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants - Independent Other Full-Service Restaurants Casual Dining FullService Restaurants Full-Service Restaurants Source:
Data removed from sample
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Table 2
Full-Service Restaurants by Category: Number of Transactions 2005-2010
'000 transactions 2005 Chained Full-Service Restaurants Independent FullService Restaurants Asian Full-Service Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service
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2006
2007
2008
Data removed from sample
2009
2010
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Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants - Independent Other Full-Service Restaurants Casual Dining FullService Restaurants Full-Service Restaurants Source:
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Table 3
Full-Service Restaurants by Category: Foodservice Value 2005-2010
A$ million 2005 Chained Full-Service Restaurants Independent FullService Restaurants Asian Full-Service Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle
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2006
2007
2008
2009
Data removed from sample
2010
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Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants - Independent Other Full-Service Restaurants Casual Dining FullService Restaurants Full-Service Restaurants Source:
Table 4
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Full-Service Restaurants by Category: % Units/Outlets Growth 2005-2010
% Units/Outlets growth 2009/10 Chained Full-Service Restaurants Independent Full-Service Restaurants Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American FullService Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern FullService Restaurants North American Full-Service Restaurants - Chained North American Full-Service
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2005-10 CAGR
2005/10 TOTAL
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Restaurants - Independent North American FullService Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Casual Dining Full-Service Restaurants Full-Service Restaurants Source:
Table 5
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Full-Service Restaurants by Category: % Transaction Growth 2005-2010
% transaction growth 2009/10 Chained Full-Service Restaurants Independent Full-Service Restaurants Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American FullService Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern FullService Restaurants North American Full-Service Restaurants - Chained North American Full-Service Restaurants - Independent North American FullService Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Casual Dining Full-Service Restaurants Full-Service Restaurants Source:
2005-10 CAGR
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2005/10 TOTAL
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Table 6
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Full-Service Restaurants by Category: % Foodservice Value Growth 20052010
% value growth 2009/10 Chained Full-Service Restaurants Independent Full-Service Restaurants Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American FullService Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern FullService Restaurants North American Full-Service Restaurants - Chained North American Full-Service Restaurants - Independent North American FullService Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Casual Dining Full-Service Restaurants Full-Service Restaurants Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
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Table 7
Global Brand Owner Shares of Chained Full-Service Restaurants 2006-2010
% value Company
2006
2007
Data removed from sample
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2008
2009
2010
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Data removed from sample
Others Total Source:
Table 8
100.0
100.0
100.0
100.0
100.0
2009
2010
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Brand Shares of Chained Full-Service Restaurants 2007-2010
% value Brand
Global Brand Owner
2007
Data removed from sample
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2008
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Data removed from sample
Total Source:
Table 9
100.0
100.0
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 20102015
outlets 2010 Chained Full-Service Restaurants Independent FullService Restaurants Asian Full-Service Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants
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2011
2012
2013
2014
Data removed from sample
2015
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- Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants - Independent Other Full-Service Restaurants Casual Dining FullService Restaurants Full-Service Restaurants Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 10
Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2010-2015
'000 transactions 2010 Chained Full-Service Restaurants Independent FullService Restaurants Asian Full-Service Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants
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2011
2012
2013
Data removed from sample
2014
2015
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- Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants - Independent Other Full-Service Restaurants Casual Dining FullService Restaurants Full-Service Restaurants Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 11
Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2010-2015
A$ million 2010 Chained Full-Service Restaurants Independent FullService Restaurants Asian Full-Service Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants
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2011
2012
2013
Data removed from sample
2014
2015
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Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants - Independent Other Full-Service Restaurants Casual Dining FullService Restaurants Full-Service Restaurants Source:
Table 12
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR Chained Full-Service Restaurants Independent Full-Service Restaurants Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service
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2010/15 TOTAL
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Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American Full-Service Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Casual Dining Full-Service Restaurants Full-Service Restaurants Source:
Table 13
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Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR Chained Full-Service Restaurants Independent Full-Service Restaurants Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American Full-Service Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Casual Dining Full-Service Restaurants Full-Service Restaurants Source:
Data removed from sample
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2010/15 TOTAL
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Table 14
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Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2010-2015
% value growth 2010-15 CAGR Chained Full-Service Restaurants Independent Full-Service Restaurants Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American Full-Service Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Casual Dining Full-Service Restaurants Full-Service Restaurants Source:
Data removed from sample
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FAST FOOD IN AUSTRALIA CATEGORY ANALYSIS HEADLINES Fast food grows 7% in current value terms in 2010 to reach A$13.5 billion Number of outlets rises 3% to 17,294 With trend towards “gourmet fast food”, spend per transaction rises from A$9.26 in 2009 to A$9.60 in 2010 Latin American fast food grows fastest with 47% current value terms increase in 2010 McDonald’s brand dominates with 21% value share Fast food predicted to see steady constant value CAGR of 4% over forecast period
TRENDS Despite the economic slowdown fast food had a particularly successful year in 2010, growing 7% in current value terms, down from the 9% increase of 2009. There were several reasons for this continued strong growth, including consumers reducing expenditure and thus trading down during the economic slowdown. At the same time, the boundaries between fast food and full-service restaurants are increasingly blurred. This is due to the growth of chains that follow the “fast casual” concept, and a “gourmet” trend, which is particularly evident in pizza fast food and burger fast food. In pizza fast food, this was driven by new players such as Crust Gourmet Pizza and Pizza Capers, while burger fast food has a new gourmet player: Grill’d. Meanwhile, established players, including leader McDonald’s, have added value through such offerings as the Grand Angus and Mighty Angus, and its gourmet M Selections range. Each of these trends also contributed to the strong growth of 2009, but their influence was still felt in 2010. Fast casual has begun to emerge in Australia, with Nando’s the primary champion of this trend. Outlets were renovated and new outlets designed that were larger than typical fast food establishments, and with a more “authentic” atmosphere. Emerging player Salsas Fresh Mex Grill is also developing its “fast casual” offerings, opening more stores in this format, while Grill’d introduced this trend into burger fast food. Although, with the except of Nando’s, each of these brands are rapidly expanding emerging players, so is fast casual growing especially fast with 61% current value terms growth in 2010. Outlet growth lagged behind value growth in 2010, growing only 3% as difficulties in obtaining finance during the economic slowdown discouraged Australians from embracing franchising, which is the primary means of expansion for fast food operators. This has represented a boon for existing franchisees, however, as not only does it mean that sales per outlet increased from A$739,000 in 2009 to A$763,000 in 2010, but much of the expansion came from existing franchisees buying an additional franchise. Thus, fast food was a particularly profitable industry in 2010. Latin American fast food has not previously represented a major part of Australia’s fast food culture, largely due to a lack of Latin American immigrants. However, two chains – Salsas Fresh Mex Grill and Zambrero Fresh Mex Grill – as well as several smaller players, emerged in 2010. Some of these had considerable financial support from major players in the
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Australian consumer foodservice industry. Salsas Fresh Mex Grill, for example, is backed by Janine Allis, who established the Boost Juice chain, and Guzman y Gomez, the founder of McDonald Australasia. Consumers who also had their interest spiked by other aspects of Latin American cuisine, such as churros and paella, have embraced Latin American fast food. This segment saw 47% value growth in 2010, albeit from a low base, up from A$52 million in 2009 to A$76 million in 2010 (compared with almost A$4 billion for burger fast food). Even during tough economic times, consumers want to indulge themselves, and have consequently embraced “affordable indulgences”. They are willing to spend an extra couple of dollars on something special, with the result being a rise in spend per transaction from A$9.26 in 2009 to A$9.60 in 2010. It is this embracing of “affordable indulgences” that has underpinned the gourmet fast food trend, with consumers willing to spend A$10.00 on a burger from Grill’d, or A$25.00 on a gourmet pizza from Crust Gourmet Pizza. The pizza category has benefited most from this trend, growing 27% in current value terms in 2010. Bakery products fast food has shifted towards sandwich specialists, which accounted for a 55% value share in 2010. This was not only due to the strength of category leader Subway, but consumers attempting to shift to healthy eating options such as the sandwiches sold by Healthy Habits and Fancy Fillings. Meanwhile Krispy Kreme saw over a third of its outlets close in 2010 after it failed to make a significant dent in Donut King’s share. Despite long-term discussion of the growing popularity of healthfood, this finally appears to have gone mainstream, with several franchised chains, such as SumoSalad, reaching critical mass required to both reach high brand awareness and take advantage of economies of scale. Sumo Salad is now the largest player in other fast food, as well as leading in healthy fast food – a position it reinforced in 2010 by replacing its white bread rolls with healthier multigrain, soy and linseed rolls. Chains of Asian Fast Food have not performed well in Australia, despite the popularity of Asian food in Australia in general. This is largely due to the availability of inexpensive Asian food in full-service restaurants, thus negating the need for an even cheaper fast food option. As a result, Asian fast food is largely confined to food courts in shopping centres. However, with a number of small but rapidly growing chains such as Wok Me and Red Rock Noodle Bar, as well as more established players such as Noodle Box and wokinabox, this may soon change. Asian fast food experienced 6% current value terms growth in 2010. Chicken fast food have represented one of the strongest performing categories in recent years, with 8% current value growth in 2010. This reflects trends not only in consumer foodservice but also in consumption trends in general. This is partially due to its low price, but also the variety of ways chicken can be prepared – crumbed, fried or grilled for example. The increasing attraction of Australian consumers to chicken is therefore likely to continue over the forecast period. Breakfast is growing particularly rapidly for fast food in Australia. This is underpinned by the success of McCafé, which other fast food operators are attempting to replicate to some extent. Hungry Jack’s has rolled out opening for breakfast across Australia – a process that was completed by the middle of 2010, while also expanding the number of outlets open on a 24/7 basis. Subway also produced a breakfast offering, and has in general expanded its business hours.
COMPETITIVE LANDSCAPE McDonald’s remains by far the largest player in fast food in Australia, holding a value share of over 30% in chained fast food, and an incredible 78% in chained burger fast food. This has
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long been one of the strongest global markets for McDonald’s. One of the reasons for this is that the improvements in the McDonald’s brand – in terms of health, for example – were initiated by McDonald’s in Australia, which made it more acceptable to consumers, many of whom previously considered McDonald’s’ offerings as simply junk food. Many consumers still do hold this perception, but increasingly McDonald’s is reaping the benefits of its improved brand image. These initiatives include the integration of McCafé – initially invented in Australia in 1993, and since adopted by McDonald’s around the world – into McDonald’s’ outlets, and its offering of free wi-fi. These efforts represented an important part of the company’s attempt to move away from its “fast food” image towards creating a more stylish environment in which consumers want to spend more time. As a result, not only has McCafé contributed to rising spend per transaction within the combination of McDonald’s/McCafé, but it has also served to take share from other competitors. However, spend per transaction within McDonald’s itself has edged down as consumers choose a coffee instead of a Coke, for example.
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PROSPECTS Much of the success of fast food in recent years has been due to the popularity of the Angus burger, the emergence of both “gourmet burgers” and “gourmet pizzas”, as well as the fast casual concept. The impact of these is likely to fade over the forecast period. Even though Grill’d, with a less than 1% value share in burger fast food, could potentially gain a couple of extra percentage points as it expands across Australia, it remains only a minor player, and would have only a minor impact on the overall fast food category. Furthermore, fast casual is unlikely to have a major impact on Australia, as the market already has a wide variety of
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inexpensive eating options, typically referred to as “cheap eats”. Although many fast food operators, ranging from Nando’s to McDonald’s with its incorporation of McCafé, are renovating their outlets to make them more attractive and encourage consumers to spend more, such additional expenditure is likely to be marginal. As a result, fast food is expected to experience a solid constant value CAGR of 4% over the forecast period, while the premiumisation trend will increase spend per transaction from A$9.60 in 2010 up to A$10.06 in 2011.
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CATEGORY DATA Table 1
Fast Food by Category: Units/Outlets 2005-2010
outlets 2005
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2006
2007
2008
2009
2010
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Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food Source:
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Table 2
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Fast Food by Category: Number of Transactions 2005-2010
Mn transactions 2005 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other
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2006
2007
2008
2009
Data removed from sample
2010
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Fast Food Fast Casual Dining Fast Food Source:
Data removed from sample
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Table 3
Fast Food by Category: Foodservice Value 2005-2010
A$ million 2005 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food
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2006
2007
2008
Data removed from sample
2009
2010
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- Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food Source:
Table 4
Data removed from sample
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Fast Food by Category: % Units/Outlets Growth 2005-2010
% Units/Outlets growth
Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food Source:
Data removed from sample
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Table 5
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Fast Food by Category: % Transaction Growth 2005-2010
% transaction growth 2009/10 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Source:
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 6
Fast Food by Category: % Foodservice Value Growth 2005-2010
% value growth 2009/10 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food
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2005-10 CAGR
2005/10 TOTAL
Data removed from sample
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- Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food Source:
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Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 7
Sales of Bakery Products Fast Food by Type 2007-2010
% value 2007 Sandwich Specialists Sweet Bakery Goods Specialists Other Including Mixed Bakery Fast Food Total Source:
2008
2009
2010
Data removed from sample
100.0
100.0
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 8
Global Brand Owner Shares of Chained Fast Food 2006-2010
% value Company
2006
2007
Data removed from sample
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2008
2009
2010
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Data removed from sample
Others Total Source:
16.5 100.0
5. 100.0
5.2 100.0
100.0
3.2 100.0
2009
2010
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 9
Brand Shares of Chained Fast Food 2007-2010
% value Brand
Global Brand Owner
2007
Data removed from sample
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2008
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Data removed from sample
Total Source:
Table 10
100.0
100.0
100.0
100.0
2014
2015
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015
outlets 2010 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery
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2011
2012
2013
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Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 11
Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015
Mn transactions 2010 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food
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2011
2012
2013
Data removed from sample
2014
2015
WWW.EUROMONITOR.COM
- Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food Source:
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Table 12
Forecast Sales in Fast Food by Category: Foodservice Value 2010-2015
A$ million
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2010 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
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2011
2012
2013
Data removed from sample
2014
2015
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Source:
Table 13
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Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food Source:
Table 14
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food
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2010/15 TOTAL
Data removed from sample
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- Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 15
Forecast Sales in Fast Food by Category: % Foodservice Value Growth 20102015
% value growth 2010-15 CAGR Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food
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2010/15 TOTAL
Data removed from sample
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Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food Source:
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SELF-SERVICE CAFETERIAS IN AUSTRALIA - CATEGORY ANALYSIS HEADLINES Self-service cafeterias grow 6% in value in 2010 to A$31 million The number of self-service cafeterias increases 3% to reach 38 outlets Little tradition of self-service cafeterias in Australia, confined to one small chain: MYO Self-service cafeterias expected to see constant value CAGR of 3% over forecast period
TRENDS There is little tradition of self-service cafeterias in Australia, so any development of the category is sporadic. Some operators adopt a self-service cafeteria’s simply to stand out in the crowd. MYO, for example, bases its entire business plan and concept on encouraging consumers to serve themselves and make their own sandwiches – MYO stands for “make your own”. Other than this single chain, self-service cafeterias are largely confined to “buffet”-style restaurants, of which there are a handful. Although pure self-service cafeteria’s are rare in Australia, restaurants with a buffet component are more common, with major chain Sizzler being famous for its buffet salad bar. Buffet-style restaurants are also used to stand out at the premium end of the spectrum, with many luxury hotels offering buffet restaurants.
COMPETITIVE LANDSCAPE The only self-service cafeteria chain in Australia is MYO – “make your own”. This allows consumers to make their own sandwiches and salads from component ingredients. Outlets are located within business districts in order to capture busy office workers, and also those who have specific tastes.
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PROSPECTS Although MYO appears to be largely successful, it is not large enough to inspire other chains to emerge with their own take on the concept. Also, despite several years of expansion, the
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company had only 19 outlets at the end of the review period – a significant number but not a run-away success.
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CATEGORY DATA Table 1
Self-Service Cafeterias: Units/Outlets 2005-2010
outlets 2005
2006
Chained Self-Service Cafeterias Independent SelfService Cafeterias Self-Service Cafeterias Source:
2007
2008
2009
2010
Data removed from sample
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Table 2
Self-Service Cafeterias: Number of Transactions 2005-2010
'000 transactions 2005 Chained Self-Service Cafeterias Independent SelfService Cafeterias Self-Service Cafeterias Source:
2006
2007
2008
2009
2010
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,
,
,
,
,
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Table 3
Self-Service Cafeterias: Foodservice Value 2005-2010
A$ million 2005 Chained Self-Service Cafeterias Independent SelfService Cafeterias Self-Service Cafeterias Source:
Table 4
2006
2007
2008
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Self-Service Cafeterias: % Units/Outlets Growth 2005-2010
% Units/Outlets growth
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2009
2010
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2009/10
2005-10 CAGR
Chained Self-Service Cafeterias Independent Self-Service Cafeterias Self-Service Cafeterias Source:
2005/10 TOTAL
Data removed from sample
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Table 5
Self-Service Cafeterias: % Transaction Growth 2005-2010
% transaction growth 2009/10 Chained Self-Service Cafeterias Independent Self-Service Cafeterias Self-Service Cafeterias
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Source:
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 6
Self-Service Cafeterias: % Foodservice Value Growth 2005-2010
% value growth 2009/10
2005/10 TOTAL
Data removed from sample
Chained Self-Service Cafeterias Independent Self-Service Cafeterias Self-Service Cafeterias Source:
2005-10 CAGR
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 7
Global Brand Owner Shares of Chained Self-Service Cafeterias 2006-2010
% value Company
2006
2007
2008
2009
2010
2009
2010
Data removed from sample Source:
Table 8
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Brand Shares of Chained Self-Service Cafeterias 2007-2010
% value Brand
Global Brand Owner
2007
2008
Data removed from sample Source:
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
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Table 9
SAMPLE REPORT FOR ILLUSTRATION ON LY
Forecast Sales in Self-Service Cafeterias: Units/Outlets 2010-2015
outlets 2010
2011
Chained Self-Service Cafeterias Independent SelfService Cafeterias Self-Service Cafeterias Source:
2012
2013
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 10
Forecast Sales in Self-Service Cafeterias: Number of Transactions 2010-2015
'000 transactions 2010
2011
Chained Self-Service Cafeterias Independent SelfService Cafeterias Self-Service Cafeterias Source:
2012
2013
2014
2015
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 11
Forecast Sales in Self-Service Cafeterias: Foodservice Value 2010-2015
A$ million 2010 Chained Self-Service Cafeterias Independent SelfService Cafeterias Self-Service Cafeterias Source:
Table 12
2011
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in Self-Service Cafeterias: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR Chained Self-Service Cafeterias Independent Self-Service Cafeterias Self-Service Cafeterias Source:
Table 13
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2010-2015
% transaction growth
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2010/15 TOTAL
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ON LY
2010-15 CAGR Chained Self-Service Cafeterias Independent Self-Service Cafeterias Self-Service Cafeterias Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 14
Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 20102015
% value growth 2010-15 CAGR Chained Self-Service Cafeterias Independent Self-Service Cafeterias Self-Service Cafeterias Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
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WWW.EUROMONITOR.COM
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STREET STALLS/KIOSKS IN AUSTRALIA - CATEGORY ANALYSIS HEADLINES Street stalls/kiosks grow 3% in current value terms in 2010 to reach A$2.5 billion Outlet numbers increase 2% to reach 9,187 Donut King, Boost Juice and Muffin Break lead the street stalls/kiosks with 18%, 16% and 15% value market share respectively Street stalls/kiosks expected to see -1% constant value CAGR over the forecast period
TRENDS Value growth for street stalls/kiosks fell from 4% in 2009, down to 3% in 2010, to reach A$2.5billion. This cause of this slowing in growth can be attributed to conditions in the primary location of street stalls/kiosks; as kiosks in Australia’s extensive collection of shopping centres, either as stand-alone kiosks or as part of a food court. Australian retail slowed in 2010, as consumer confidence was shaky, and retail traffic through shopping centres weakened. Food courts, found in all but the smallest of shopping centres, consist of a collection of consumer food operators, usually in a semi-circle with collective seating, and offering one of each form of popular cuisine, typically pizza, chicken, Thai, Chinese, Japanese, sandwiches, kebabs, and a couple of major fast food chains such as McDonalds, Subway, and KFC (although for simplicities sake and since only a small proportion of outlets for these particular brands are found in food courts, we have counted their market shares in their own primary categories, that is burger fast food, bakery fast food and chicken fast food respectively). Whilst many of these outlets are independents – particularly in relation to Asian cuisines which have yet to consolidate around one particular brand – the desire of aspiring chains to expand their presence through food-courts, means that independents are increasingly being squeezed out. Growth in outlet numbers have also remained low, although at 2% in 2010 this is larger than the 1% of 2009. The primary reason of this slow growth has been the lack of appetite for investing in new shopping centres by property developers, partially due to the lacklustre performance of retail spending and partially due to the reluctance of banks to lend during a time of economic uncertainty. Some growth has continued however due to the completion of construction of shopping centres that had been committed to prior to the economic slowdown. Most growth however, in relation to outlet numbers, has come from other sources, outside of retail locations. This source of growth has been the expansion of chains connected to coffee, such as mobile coffee brand Cafe2U and drive-thru coffee chain Muzz Buzz. The expansion of these chains is primarily achieved through franchising, and with relatively low franchise fees – A$125,000 in the case of Cafe2U – it is a franchising concept that can expand rapidly. The low franchise fees also mean that existing franchisees can easily expand their businesses through additional franchises, creating a further source of growth.
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The remainder of the street stalls/kiosks market in Australia is fragmented, made up of ice cream vans, mobile consumer foodservice operators specializing in music festivals, and kebab vans, the later of which are particularly popular in Me bourne. Mobile vans are often used for branding purposes, with Grill’d using a van for its “Burger Love Tour” including appearances at music festivals including the Big Day Out and Good Vibrations. While likely to grow in importance as a means of branding for youth-oriented brands, this would only be applicable for such brands and is therefore l kely to remain a niche strategy.
COMPETITIVE LANDSCAPE With outlets in virtually every major Australian shopping centre, Donut King, Boost Juice and Muffin Break are the largest players in street stalls/kiosks in Australia, with 18%, 16% and 15% value market share respectively, with Wendy’s Supa Sundaes close behind at 12%. Each of these brands have slipped downwards in 2011, as consumers have stayed away from shopping centres and therefore the kiosks of these brands. Instead it has been the coffeerelated and non-retail location based brands that have experienced the strongest growth.
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PROSPECTS The slump that Australian retail has experienced over 2010 and 2011, is likely to continue as Australian consumers stay away from shopping centres and decide instead to save. Alternatively, on those occasion when Australian consumers wish to make a purchase, they shall be increasingly l kely to make the purchase online. Either way, the amount of foot traffic in Australian shopping centres, upon which street stalls/ kiosks rely, shall continue to be subdued over the forecast period, experiencing a negative constant value CAGR of -1%.
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CATEGORY DATA Table 1
Street Stalls/Kiosks: Units/Outlets 2005-2010
outlets 2005 Street Stalls/Kiosks Chained Street Stalls/ Kiosks Independent Street Stalls/Kiosks Source:
2006
2007
2008
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
2009
2010
WWW.EUROMONITOR.COM
Table 2
SAMPLE REPORT FOR ILLUSTRATION ONLY
Street Stalls/Kiosks: Number of Transactions 2005-2010
'000 transactions 2005
2006
Street Stalls/Kiosks Chained Street Stalls/ Kiosks Independent Street Stalls/Kiosks Source:
2007
2008
2009
2010
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 3
Street Stalls/Kiosks: Foodservice Value 2005-2010
A$ million 2005 Street Stalls/Kiosks Chained Street Stalls/ Kiosks Independent Street Stalls/Kiosks Source:
2006
2007
2008
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 4
Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010
% Units/Outlets growth 2009/10 Street Stalls/Kiosks Chained Street Stalls/Kiosks Independent Street Stalls/Kiosks Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 5
Street Stalls/Kiosks: % Transaction Growth 2005-2010
% transaction growth 2009/10 Street Stalls/Kiosks Chained Street Stalls/Kiosks Independent Street Stalls/Kiosks Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 6
Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010
% value growth 2009/10
© Euromonitor International
2005-10 CAGR
2005/10 TOTAL
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Street Stalls/Kiosks Chained Street Stalls/Kiosks Independent Street Stalls/Kiosks Source:
Table 7
Data removed from sample 0.5
1.7
8.8
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Global Brand Owner Shares of Chained Street Stalls/Kiosks 2006-2010
Data removed from sample
Total Source:
Table 8
100.0
100.0
100.0
100.0
100.0
2009
2010
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Brand Shares of Chained Street Stalls/Kiosks 2007-2010
% value Brand
Global Brand Owner
2007
Data removed from sample
© Euromonitor International
2008
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SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
Total Source:
100.0
100.0
100.0
100.0
2014
2015
2014
2015
2014
2015
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 9
Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015
outlets 2010
2011
Street Stalls/Kiosks Chained Street Stalls/ Kiosks Independent Street Stalls/Kiosks Source:
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 10
Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2010-2015
'000 transactions 2010
2011
Street Stalls/Kiosks Chained Street Stalls/ Kiosks Independent Street Stalls/Kiosks Source:
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 11
Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2010-2015
A$ million 2010 Street Stalls/Kiosks Chained Street Stalls/ Kiosks Independent Street Stalls/Kiosks Source:
2011
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
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Table 12
SAMPLE REPORT FOR ILLUSTRATION ONLY
Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR Street Stalls/Kiosks Chained Street Stalls/Kiosks Independent Street Stalls/Kiosks Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 13
Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR Street Stalls/Kiosks Chained Street Stalls/Kiosks Independent Street Stalls/Kiosks Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associa ions, trade press, company research, trade interviews, trade sources
Table 14
Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 20102015
% value growth 2010-15 CAGR Street Stalls/Kiosks Chained Street Stalls/Kiosks Independent Street Stalls/Kiosks Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
2010/15 TOTAL
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
CONSUMER FOODSERVICE BY LOCATION IN AUSTRALIA CATEGORY ANALYSIS HEADLINES Standalone locations remains dominant with 70% of outlets in 2010 Retail locations increase 2% in outlet terms in 2010 With property developers halting construction of shopping centres due to economic slowdown, CFS operators seek alternative solutions Once property developments improve as economy recovers, retail will return with outlet CAGR of 2% predicted over forecast period
TRENDS Standalone locations remained dominant in 2010, making up 70% of outlets – a figure that edged down slightly, as consumer foodservice operators, continued to be attracted to retail locations. The number of retail locations is limited, however, and instead the vast majority of consumer foodservice outlets are in standalone environments such as the high streets of Australian towns and suburbs. Whether or not to choose a retail location or a standalone location often comes down to whether the outlet in question is part of a chain. Independents tend to prefer standalone locations, catering to the local community, while avoiding high rental costs. Chains, particularly rising chains, prefer the exposure that comes from a retail location. In fact it is fair to say that the spectacular growth of franchise chains in consumer foodservice over the 2000s, and the equally spectacular growth of retail locations, such as those developed by Westfield, Centro and Australand, correlate to each other, with retail locations making up 14% of outlet numbers in 2010, up from 11% in 2000. There are exceptions, however, as any chain that has a drive-thru component – including the major fast food brands such as McDonald’s and Hungry Jack’s – requiring a standalone location, while Subway has made a virtue of its relatively small outlet sizes to squeeze its establishments into a wider range of locations, including outside of retail. Cafés/bars also have a strong preference for standalone locations, as each Australian town and suburb attempts to recreate the “café culture”, with cafés increasingly lining every high street. It is far easier for cafés to obtain a standalone location, due to closures of many local stores such as butchers and greengrocers due to competition from the two major supermarket chains, Coles and Woolworths, which increases the amount of vacant space available. Those consumer foodservice outlets in “retail” typically perform according to how much footfall their locations receive. As the economic slowdown has discouraged consumers from shopping in department stores and holding off on clothing purchases, there has been a similar depressing effect on consumer foodservice within retail locations. Reflecting this was a stagnation of retail development over 2009 and 2010, although projects that were initiated prior to the economic slowdown have continued. The result is that retail locations increased by 2% in terms of outlets in 2010.
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Consumer foodservice in retail tends to have a female skew, since shopping centres are more focused on attracting female customers, with women’s clothing stores etc. Women tend to be drawn more towards healthy eating options, which is why brands such as Sumo Salad and Healthy Habits have focused on expansion through such shopping centres. As most shopping centres are not open in the evening, their offerings tend to be skewed towards lunch. This further suits such healthy fast food and sandwich-related fast food outlets as Sumo Salad and Healthy Habits. Such expansion was tempered by the slow market in retail in 2010, however, due to the economic slowdown. Retail locations still provide greater turnover than standalone, since it offers a high level of traffic. Retail property developers understand this and have been assertive in pushing up rents, which has in turn squeezed profit margins for consumer foodservice players. This is emphasised by the fact that outlets typically have limited hours of operation, limited largely to lunch. The focus on retail by most fast food retailers has been used as an opportunity by Subway, which has instead achieved much of its expansion through standalone locations. The small size of Subway outlets means its establishments can fit into a more diverse variety of locations, which would be too small for most other fast food outlets. This is because the food is prepared in front of consumers and not in a kitchen, thereby reducing Subway’s retail footprint. A similar strategy has been used by Spudbar, which likewise have expanded into small retail spaces where other fast food outlets cannot fit. The decline in the number of consumers through shopping centres – something that is largely beyond the control of consumer foodservice players – has served to reinforce the need to encourage consumers to spend more per transaction. This has increased the focus on “gourmet” offerings, in the hope that consumers will spend an extra dollar or two.
COMPETITIVE LANDSCAPE The leading brands in concession operators are typically the same as those elsewhere, particularly in the case of airports, in which the foodservice offerings closely resemble those seen in most popular retail locations. Universities, being controlled in the main by left-leaning student unions, have typically been distrustful of multinationals and chains in general, and are therefore largely catered to by independents. The main exception is Aroma Café, based in Western Australia, but whose outlets outside that state are almost exclusively in universities and Technical and Further Education (TAFE) campuses.
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PROSPECTS The appetite of retail developers for new developments has fallen off since the global financial crisis, and with credit lending tight, has not yet recovered. This has not impacted upon consumer foodservice as yet, since new shopping centres, planned prior to the global financial crisis, are still being completed. It will, however, have a significant impact going forward, putting the brakes on the expansion plans of franchises. Once consumer spending
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returns, there will be a lag of a few years until retail developments pick up again. Until this occurs, most likely towards the end of the forecast period, vacant spaces in shopping centres will be difficult to come by, and be subject to rising rents. Consumer foodservice operators will need to focus on alternative locations, most notably standalone.
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CATEGORY DATA Table 1
Consumer Foodservice Sales by Location: Units/Outlets 2005-2010
outlets 2005
2006
Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice Source:
2007
2008
2009
2010
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 2
Consumer Foodservice Sales by Location: Number of Transactions 20052010
Mn transactions 2005 Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel
© Euromonitor International
2006
2007
2008
Data removed from sample
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Data removed from sample
Consumer Foodservice Source:
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 3
Consumer Foodservice Sales by Location: Foodservice Value 2005-2010
A$ million 2005 Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice Source:
Table 4
2006
2007
2008
2009
2010
Data removed from sample
,
,
,
,
,
,
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales by Location: % Units/Outlets Growth 2005-2010
% Units/Outlets growth 2009/10 Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice Source:
Table 5
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales by Location: % Transaction Growth 2005-2010
% transaction growth 2009/10 Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice Source:
Table 6
2005-10 CAGR
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales by Location: % Foodservice Value Growth 2005-2010
© Euromonitor International
2005/10 TOTAL
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% value growth 2009/10 Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 7
Consumer Foodservice Sales through Standalone: Units/Outlets 2005-2010
outlets 2005
2006
100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone Source:
2007
2008
2009
2010
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 8
Consumer Foodservice Sales through Standalone: Number of Transactions 2005-2010
Mn transactions 2005 100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone
© Euromonitor International
2006
2007
2008
Data removed from sample
WWW.EUROMONITOR.COM
Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 9
Consumer Foodservice Sales through Standalone: Foodservice Value 20052010
A$ million 2005 100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone Source:
Table 10
2006
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2005-2010
% Units/Outlets growth 2009/10 100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone Source:
Table 11
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales through Standalone: % Transaction Growth 2005-2010
% transaction growth 2009/10 100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone
© Euromonitor International
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
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Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone Source:
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 12
Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2005-2010
% value growth 2009/10 100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 13
Consumer Foodservice Sales through Leisure: Units/Outlets 2005-2010
outlets 2005
2006
100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 14
Consumer Foodservice Sales through Leisure: Number of Transactions 20052010
'000 transactions 2005 100% Home Delivery Through Leisure
© Euromonitor International
2006
2007
2008
Data removed from sample
2009
2010
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SAMPLE REPORT FOR ILLUSTRATION ONLY
Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 15
Consumer Foodservice Sales through Leisure: Foodservice Value 2005-2010
A$ million 2005 100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
Table 16
2006
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 20052010
% Units/Outlets growth 2009/10 100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
Table 17
2005-10 CAGR
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales through Leisure: % Transaction Growth 20052010
© Euromonitor International
2005/10 TOTAL
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% transaction growth 2009/10 100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 18
Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2005-2010
% value growth 2009/10 100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 19
Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010
outlets 2005 100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
2006
2007
2008
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 20
Consumer Foodservice Sales through Retail: Number of Transactions 20052010
Mn transactions
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2009
2010
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WWW.EUROMONITOR.COM
2005
2006
100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
2007
2008
2009
2010
2009
2010
Data removed from sample
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Table 21
Consumer Foodservice Sales through Retail: Foodservice Value 2005-2010
A$ million 2005 100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
Table 22
2006
2007
2008
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales through Retail: % Units/Outlets Growth 20052010
% Units/Outlets growth 2009/10 100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
2005-10 CAGR
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
2005/10 TOTAL
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WWW.EUROMONITOR.COM
Table 23
Consumer Foodservice Sales through Retail: % Transaction Growth 20052010
% transaction growth 2009/10 100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 24
Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2005-2010
% value growth 2009/10 100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
Table 25
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales through Lodging: Units/Outlets 2005-2010
outlets 2005 100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
2006
2007
2008
Data removed from sample
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© Euromonitor International
2009
2010
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Table 26
SAMPLE REPORT FOR ILLUSTRATION ONLY
Consumer Foodservice Sales through Lodging: Number of Transactions 2005-2010
'000 transactions 2005
2006
100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 27
Consumer Foodservice Sales through Lodging: Foodservice Value 2005-2010
A$ million 2005 100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
Table 28
2006
2007
2008
2009
2010
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 20052010
% Units/Outlets growth 2009/10 100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging
© Euromonitor International
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Data removed from sample
Consumer Foodservice Through Lodging Source:
0.5
0.3
1.3
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 29
Consumer Foodservice Sales through Lodging: % Transaction Growth 20052010
% transaction growth 2009/10 100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 30
Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2005-2010
% value growth 2009/10 100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
Table 31
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010
outlets 2005 100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel
© Euromonitor International
2006
2007
2008
Data removed from sample
2009
2010
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Source:
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 32
Consumer Foodservice Sales through Travel: Number of Transactions 20052010
'000 transactions 2005 100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
2006
2007
2008
2009
2010
2009
2010
Data removed from sample 1
2
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 33
Consumer Foodservice Sales through Travel: Foodservice Value 2005-2010
A$ million 2005 100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
Table 34
2006
2007
2008
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Consumer Foodservice Sales through Travel: % Units/Outlets Growth 20052010
% Units/Outlets growth 2009/10 100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel
© Euromonitor International
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 35
Consumer Foodservice Sales through Travel: % Transaction Growth 20052010
% transaction growth 2009/10 100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 36
Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2005-2010
% value growth 2009/10 100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
Table 37
2005-10 CAGR
2005/10 TOTAL
Data removed from sample
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Forecast Consumer Foodservice Sales by Location: Units/Outlets 2010-2015
outlets 2010 Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice
© Euromonitor International
2011
2012
2013
Data removed from sample
2014
2015
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Source:
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 38
Forecast Consumer Foodservice Sales by Location: Number of Transactions 2010-2015
Mn transactions 2010
2011
Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice Source:
2012
2013
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 39
Forecast Consumer Foodservice Sales by Location: Foodservice Value 20102015
A$ million 2010 Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice Source:
Table 40
2011
2012
2013
2014
2015
Data removed from sample
,
,
,
,
,
,
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice
© Euromonitor International
2010/15 TOTAL
Data removed from sample
WWW.EUROMONITOR.COM
Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 41
Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 42
Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2010-2015
% value growth 2010-15 CAGR Consumer Foodservice Through Standalone Consumer Foodservice Through Leisure Consumer Foodservice Through Retail Consumer Foodservice Through Lodging Consumer Foodservice Through Travel Consumer Foodservice Source:
Table 43
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2010-2015
outlets 2010 100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone
© Euromonitor International
2011
2012
2013
Data removed from sample
2014
2015
WWW.EUROMONITOR.COM
Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 44
Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2010-2015
Mn transactions 2010
2011
100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone Source:
2012
2013
2014
2015
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 45
Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2010-2015
A$ million 2010 100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone Source:
Table 46
2011
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR
© Euromonitor International
2010/15 TOTAL
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 47
Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR 100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 48
Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2010-2015
% value growth 2010-15 CAGR 100% Home Delivery Through Standalone Cafés/Bars Through Standalone Fast Food Through Standalone Full-Service Restaurants Through Standalone Self-Service Cafeterias Through Standalone Street Stalls/Kiosks Through Standalone Consumer Foodservice Through Standalone Source:
Table 49
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 20102015
outlets 2010 100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service
© Euromonitor International
2011
2012
2013
Data removed from sample
2014
2015
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 50
Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2010-2015
'000 transactions 2010
2011
100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
2012
2013
2014
2015
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 51
Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2010-2015
A$ million 2010 100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
2011
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
WWW.EUROMONITOR.COM
Table 52
SAMPLE REPORT FOR ILLUSTRATION ONLY
Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR 100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 53
Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR 100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 54
Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2010-2015
% value growth 2010-15 CAGR 100% Home Delivery Through Leisure Cafés/Bars Through Leisure Fast Food Through Leisure Full-Service Restaurants Through Leisure Self-Service Cafeterias Through Leisure Street Stalls/Kiosks Through Leisure Consumer Foodservice Through Leisure Source:
Table 55
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Forecast Consumer Foodservice Sales through Retail: Units/Outlets 20102015
outlets
© Euromonitor International
2010/15 TOTAL
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
2010
2011
100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
2012
2013
2014
2015
2014
2015
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 56
Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2010-2015
Mn transactions 2010
2011
100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 57
Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2010-2015
A$ million 2010 100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail
© Euromonitor International
2011
2012
2013
Data removed from sample
WWW.EUROMONITOR.COM
Consumer Foodservice Through Retail Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 58
Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR 100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
2010/15 TOTAL
Data removed from sample
1.6
8.4
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 59
Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR 100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 60
Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2010-2015
% value growth 2010-15 CAGR 100% Home Delivery Through Retail Cafés/Bars Through Retail Fast Food Through Retail Full-Service Restaurants Through Retail Self-Service Cafeterias Through Retail Street Stalls/Kiosks Through Retail Consumer Foodservice Through Retail Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
2010/15 TOTAL
WWW.EUROMONITOR.COM
Table 61
SAMPLE REPORT FOR ILLUSTRATION ONLY
Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 20102015
outlets 2010
2011
100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
2012
2013
2014
2015
2014
2015
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 62
Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2010-2015
'000 transactions 2010
2011
100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 63
Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2010-2015
A$ million 2010 100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging
© Euromonitor International
2011
2012
2013
Data removed from sample
WWW.EUROMONITOR.COM
SAMPLE REPORT FOR ILLUSTRATION ONLY
Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 64
Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR 100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 65
Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR 100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 66
Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2010-2015
% value growth 2010-15 CAGR 100% Home Delivery Through Lodging Cafés/Bars Through Lodging Fast Food Through Lodging Full-Service Restaurants Through Lodging Self-Service Cafeterias Through Lodging
© Euromonitor International
2010/15 TOTAL
Data removed from sample
SAMPLE REPORT FOR ILLUSTRATION ONLY
WWW.EUROMONITOR.COM
Street Stalls/Kiosks Through Lodging Consumer Foodservice Through Lodging Source:
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 67
Forecast Consumer Foodservice Sales through Travel: Units/Outlets 20102015
outlets 2010
2011
100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
2012
2013
2014
2015
2014
2015
2014
2015
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 68
Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2010-2015
'000 transactions 2010
2011
100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
2012
2013
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 69
Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2010-2015
A$ million 2010
© Euromonitor International
2011
2012
2013
WWW.EUROMONITOR.COM
100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 70
Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR 100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 71
Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR 100% Home Delivery Through Travel Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
2010/15 TOTAL
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 72
Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2010-2015
% value growth 2010-15 CAGR 100% Home Delivery Through Travel
© Euromonitor International
2010/15 TOTAL
Data removed from sample
WWW.EUROMONITOR.COM
Cafés/Bars Through Travel Fast Food Through Travel Full-Service Restaurants Through Travel Self-Service Cafeterias Through Travel Street Stalls/Kiosks Through Travel Consumer Foodservice Through Travel Source:
SAMPLE REPORT FOR ILLUSTRATION ONLY
Data removed from sample
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
© Euromonitor International
