www.sylvania.com/lights.action.dot-it
Lights. Action. DOT-it®! The next generation of bright white LED lights.
DOT the “i” in increased sales. DOT-it does it again. With eight new bold variations on the original sales sensation, this little light has evolved, and its appeal is brighter than ever. More functions, more features and way more fun. DOT-it takes your sales to new levels and gives your customers infinite ways to play. 2
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Dot-it® dimMABLE Dot-it® SWIVEL Dot-it® H2O
Instant classics.
DOT-it® DIMMABLE • Bright white LED tap light • Special DIM function offers three levels of light • Easy battery replacement • Magnetic, adhesive and hook & loop backing options allow for greater versatility in mounting • Operated by three AAA batteries (included) 4
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DOT-it® SWIVEL (IMAGES: Motif, Packaging: Dot-it DIM, DOT-it Classic VARIO, DOT-it H2O) • LED directional tap light • Offers 360o of precise Dot-it “spot” DIM lighting • Features super •bright white LED light LED Tap light • 3 AAA Brightbatteries White LED lights • Operated by three (included) • Extended battery life with LED Technology (up to 100 hrs) • Operated by 3 AAA batteries (included) • In addition to Classic : • 3 step dim function • Easy Battery Replacement • Magnetic and adhesive back with Velcro DOT-it Classic VARIO • LED Directional Tap Light (3600 degree) • Features 1 Super Bright White LED • Extended battery life with LED Technology (up to 100 hrs) • Operated by 3 AAA batteries (included) DOT-it H2O • Personal, portable waterproof LED light (up to 9ft) • 3 Bright White LED lights • Rugged, durable rubberized housing • Magnetic and adhesive back with Velcro
DOT-it® H2O • Personal, portable and waterproof LED light • Buoyant • Works up to 9 ft. underwater • Rugged and durable rubberized housing • Magnetic, adhesive and hook & loop backing options allow for greater versatility in mounting • Operated by three AAA batteries (included) 5
Dot-it® linear Dot-it® lineaR SWIVEL
DOT-it LINEAR: Long on benefits. DOT-it LINEAR shines with all the great features of CLASSIC and more. With the LEDs arranged in a straight line, it provides precise, brilliant lighting in a wider span, opening up even more possibilities for this already versatile light source.
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DOT-it® LINEAR • • • •
Bright white LED light in a linear arrangement for wider coverage area Easy battery exchange with push-bayonet battery door Magnetic, adhesive and hook & loop backing options allow for greater versatility in mounting Operated by three AAA batteries (included)
DOT-it® LINEAR SWIVEL • • • • •
Bi-directional LED light in a linear arrangement for wider coverage area Slants in two directions for a precise light beam Easy battery exchange with push-bayonet battery door Magnetic, adhesive and hook & loop backing options allow for greater versatility in mounting Operated by three AAA batteries (included) 7
Golden Dragon
The evolution continues.
Golden Dragon™ • • • • • • 8
The over-achieving, under-cabinet light Features super bright white LED light 30x more light than a typical push-on light 8x more coverage than a typical push-on light Motion activated on-off, automatically turns off after one hour Operated by three AA batteries (included)
Dot-it® Light Bug Dot-it® Checker
DOT-it® Light Bug • Personal, portable and easily attachable LED light • Bright as a flashlight, small as a nickel • Push on/release off button for a fast and convenient light source • Adhesive backing
DOT-it® Checker™ • Button-sized, portable, multipurpose LED light • Push once for flashing light, push again for constant light, and push for off. • Waterproof up to 9 ft. underwater • Magnetic and adhesive backing options 9
Merchandising / POS
Merchandising/ Point of Sale. DOT-it® is a brilliant idea that deserves the attention of all your customers. That’s why we’ve developed a series of innovative and eye-catching POS tools—to make sure the DOT-it family shines as brightly in your store as it does in action.
Tester • Creates opportunity for customers to test product • Ships along with Floor, Plexi-column, and Pallet Displays
Display Header • Crowner for POS placement • Dimensions adaptable to specific retailer requirements
Fanfold • Fun and colorful end consumer leaflet • Includes leaflet box • Dimensions adaptable to specific retailer requirements
Dangler
Aisle Interrupter
• Shelving attachments for easy product recognition • Dimensions adaptable to specific retailer requirements
• Pylons for shelf optimizing • Includes tele scopic hooks • Dimensions adaptable to specific retailer requirements
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Counter Top / PDQ
Pallet Display
• Create opportunity to promote products at the counter. • Displays are shipped in their packaging and require minimal setup.
• Maximize ease of business; place them right on the floor. • Promote volume purchase opportunity.
Floor Display
Powerwing Display
Plexi-column Display
• Requires minimal real estate on distributor floor. • Merchandises the product in an application. • Displays are shipped in their packaging and require minimal setup. • Displays are available with product testers.
Seasonal Headers • Floor, Powerwing and Pallet Displays include up to four individual header cards to address seasonal promotion periods. 11
advertising / PR / PROMOTIONS
Prepare for takeoff.
Promotions Generate awareness and create buzz among key target audiences across the nation. See. Experience. Win. DOT-it! • DOT-it Airstream®* Road Show • On-pack sticker promos, FSIs (e.g., Apple iPOD®**, Disney trip giveaway)
National Advertising: TV
Public Relations
National cable TV coverage • Music, entertainment, family and sports programming • Program sponsorship
Rejuvenate the brand! Trigger public and media interest. • Pro-active outreach to lifestyle, women’s and home decorating magazines for relevant media opportunities • Special events media coverage
National Advertising: Online
Microsite
Highly targeted online video using :30 DOT-it TV • Pre-roll commercial and expanding banner video
At www.sylvania.com/lights.action.dot-it, the DOT-it microsite visitors can have fun finding out how they can use DOT-it to provide light where they need it.
Viral video • Video sites (e.g., YouTube) generate buzz and capitalize on DOT-it music and TV animation
SYLVANIA and DOT-it are registered trademarks of OSRAM SYLVANIA INC. * Airstream is a registered trademark of AIRSTREAM INC. ** iPOD is a registered trademark of APPLE INC.
www.sylvania.com/lights.action.dot-it
Ordering Information.
DOT-it® CLASSIC
Item Number
Catalog Merchandise Information Description
Selling Units L x W x H (in.)
Case L x W x H (in.)
Units UPC of Sale (0 46 135)
36001 36003 36002 36007 36009 36011 36013 35041 35045 35046 36012 35047 35058
DOT-it/F/SILVER/12 DOT-it/F/BLACK/12 DOT-it/F/RED/12 DOT-it/F/PURPLE/12 DOT-it/F/ORANGE/12 DOT-it/F/LIMEGREEN/12 DOT-it/F/MIXEDCOLORS/12 LED/DOTS/WHITE/2/BL/12 LED/DOTS/BLACK/SILVER/2/BL/12 LED/DOTS/RED/SILVER/2/BL/12 DOT-it/F/COUNTERTOP/24 LED/DOTS/MULTI/36/DISPLAY DOT-it/POWERWING/HOLIDAY/36
4.75x0.875x5.5 4.75x0.875x5.5 4.75x0.875x5.5 4.75x0.875x5.5 4.75x0.875x5.5 4.75x0.875x5.5 4.75x0.875x5.5 6.38x1x8 6.38x1x8 6.38x1x8 4.75x0.875x5.5 4.75x0.875x5.5 4.75x0.875x5.5
12x6.38x4.25 12x6.38x4.25 12x6.38x4.25 12x6.38x4.25 12x6.38x4.25 12x6.38x4.25 12x6.38x4.25 11.87x6.75x8.3 11.87x6.75x8.3 11.87x6.75x8.3 17.5x12.25x7 18.5x18.31x16.38 14.06x8.31x26.63
12 12 12 12 12 12 12 12 12 12 24 36 36
PDQ PDQ PDQ PDQ PDQ PDQ PDQ PDQ (2PK) PDQ (2PK) PDQ (2PK) Counter Top Display Floor Display Powerwing Floor Display (Holiday Theme)
33789-5 33793-2 33797-0 33799-4 33801-1 33803-8 33789-5 33793-2 33797-0 33799-4 33801-4 33803-8 35041-2 35045-0 35046-7 33789-5 33793-2 33797-0 33799-4 33801-4 33803-8 33789-5 33793-2 33797-0 33799-4 33801-4 33803-8 33789-5 33793-2 33797-0
DOT-it® LIGHT BUG
Item Number
Catalog Merchandise Information Description
Selling Units L x W x H
Case Units UPC L x W x H 46 135)
72401 72403 72409 36060 72408 72412 72419 36073
DOT-it/LED/BUG/2/BL/CLIP DOT-it/LED/BUG/5/BL/CLIP DOT-it/LIGHTBUG/2/BL/COUNTER/24 DOT-it/BUG/CHECKER/2PK/COUNTER/24 DOT-it/LIGHTBUG/2/BL/FLOOR/36 DOT-it/CHECKER/BUG/2/BL/FLOOR/36 DOT-it/LED/LIGHTBUG/2/BL/PWERWNG/36 DOT-it/BUG/CHECKER/POWER/36
PDQ (2PK) PDQ (5PK) Counter Top Display (2PK) Counter Top Display (LIGHT BUG & CHECKER 2PK) Floor Display (2PK) Floor Display (LIGHT BUG & CHECKER 2PK) Powerwing Floor Display (2PK) Powerwing Floor Display (LIGHT BUG & CHECKER 2PK)
4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5
11.75x4.9x6 11.75x4.9x6 17.4x7.1x6.3 15.06x8x6 18.25x12.4x12.25 18.25x12.4x12.25 14.06x8.313x22.625 14.06x8.313x22.625
12 12 24 24 36 36 36 36
72401-5 72403-9 72401-5 72401-5 72400-8 72401-5 72401-5 72400-8 72401-5 72401-5 72400-8
DOT-it® CHECKER™ Item Number
Catalog Merchandise Information Description
Selling Units L x W x H
Case Units UPC L x W x H (0 46 135)
72400 72402 72411 72410 72412 72418 36073
DOT-it/LED/CHECKER/2/BL/CLIP DOT-it/LED/CHECKER/4/BL/CLIP DOT-it/CHECKER/2/BL/COUNTER/24 DOT-it/LED/CHECKER/2/BL/FLOOR/36 DOT-it/CHECKER/BUG/2/BL/FLOOR/36 DOT-it/LED/CHECKER/2/BL/PWERWNG/36 DOT-it/BUG/CHECKER/POWER/36
4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5 4.875x0.6x5.5
11.75x4.9x6 11.75x4.9x6 17.4x7.1x6.3 18.25x12.4x12.25 18.25x12.4x12.25 14.06x8.313x22.625 14.06x8.313x22.625
PDQ (2PK) PDQ (4PK) Counter Top Display (2PK) Floor Display (2PK) Floor Display (LIGHT BUG & CHECKER 2PK) Powerwing Floor Display (2PK) Powerwing Floor Display (LIGHT BUG & CHECKER 2PK)
12 12 24 36 36 36 36
DOT-it® GOLDEN DRAGON™
72400-8 72402-2 72402-2 72400-8 72401-5 72400-8 72400-8 72401-5 72400-8
Item Number
Catalog Merchandise Information Description
Selling Units L x W x H
Case Units UPC L x W x H (0 46 135)
72404 72406 72407 72430 72431 72432 72421 72422 72423 72415
DOT-it/LED/UC/W/1/BL DOT-it/LED/UC/B/1/BL DOT-it/LED/UC/S/1/BL DOT-it/LED/UC/S/2PK/BL DOT-it/LED/UC/W/2PK/BL DOT-it/LED/UC/B/2PK/BL DOT-it/LED/UC/S/3PK/COUNTER DOT-it/LED/UC/B/3PK/COUNTER DOT-it/LED/UC/W/3PK/COUNTER DOT-it/LED/DRAGON/1/BL/FLOOR/36
5.85x6.5x1.125 5.85x6.5x1.125 5.85x6.5x1.125 7x8.95x1.125 7x8.95x1.125 7x8.95x1.125 13.63x11.44x1.125 13.63x11.44x1.125 13.63x11.44x1.125 5.85x6.5x1.125
6.1x5.75x7 6.1x5.75x7 6.1x5.75x7 16.31x10.2x7.5 16.31x10.2x7.5 16.31x10.2x7.5 16x14.85x12 16x14.85x12 16x14.85x12 19.875x12.375x14.25
PDQ PDQ PDQ PDQ (2PK) PDQ (2PK) PDQ (2PK) Counter Top Display (3PK) Counter Top Display (3PK) Counter Top Display (3PK) Floor Display
6 6 6 6 6 6 7 7 7 36
72404-6 72406-0 72407-7 72430-5 72431-2 72432-9 72421-3 72422-0 72423-7 72404-6 72406-0 72407-7
DOT-it® DIMMABLE
Item Number
Catalog Merchandise Information Description
Selling Units L x W x H
Case Units L x W x H
36052 36054 36042 36055 36074 36068 36075 36066 36070 36081 36094
DOT-it/DIM/SILVER/8 DOT-it/DIM/BLACK/8 DOT-it/DIM/WHITE/8 DOT-it/DIM/MIX/COUNTER/12 DOT-it/DIM/MIX/FLOOR/36 DOT-it/DIM/LINEARSWIVEL/FLOOR/40 DOT-it/DIM/MIX/POWER/36 DOT-it/DIM/H2O/POWER/36 DOT-it/DIM/LINEARSWIVEL/POWER/28 DOT-it/DIM/HALFPALLET/512 DOT-it/DIM/QTRPALLET/256
PDQ PDQ PDQ Counter Top Display Floor Display Floor Display (DIMMABLE & LINEAR SWIVEL) Powerwing Floor Display Powerwing Floor Display (DIMMABLE & H2O) Powerwing Floor Display (DIMMABLE & LINEAR SWIVEL) Half Pallet Display Quarter Pallet Display
4.72x0.875x5.53 9.25x5.7x6.1 4.72x0.875x5.53 9.25x5.7x6.1 4.72x0.875x5.53 9.25x5.7x6.1 4.72x0.875x5.53 11x7x6 4.72x0.875x5.53 16.375x12.625x12.875 4.72x0.875x5.53 18.5x14.75x17.50 5.52x9.65x1.13 4.72x0.875x5.53 14.06x8.313x22.625 4.72x0.875x5.53 14.06x8.313x22.625 6.22x5.3x1.06 4.72x0.875x5.53 14.06x8.313x22.625 5.52x9.65x1.13 4.72x0.875x5.53 42.75x19.75x38.75 4.72x0.875x5.53 21.75x19.75x3875
8 8 8 12 36 40 36 36 28 512 256
36052-7 36054-1 36042-8 36052-7 36054-1 36042-8 36052-7 36054-1 36042-8 36052-7 36042-8 36050-3 36051-0 36089-3 36052-7 36054-1 36042-8 36052-7 36054-1 36042-8 72424-4 72426-2 72427-5 36052-7 36042-8 36050-3 36089-3 36052-7 36042-8 36052-7 36042-8
DOT-it® H2O
UPC (0 46 135)
Item Number
Catalog Merchandise Information Description
Selling Units L x W x H
Case Units UPC L x W x H 46 135)
72424 72425 72426 72427 72429 36097 36072 72428 36099 36066 36093
DOT-it/LED/H2O/W/1/BL DOT-it/LED/H2O/B/1/BL DOT-it/LED/H2O/Y/1/BL DOT-it/LED/H2O/G/1/BL DOT-it/LED/H2O/Y/2/BL DOT-it/H2O/3PK/COUNTER DOT-it/H2O/MIX/COUNTER/12 DOT-it/LED/H2O/MIXED/FLOOR/36 DOT-it/SWIVEL/H2O/POWER/30 DOT-it/DIM/H2O/POWER/36 DOT-it/H2O/QTRPALLET/256
6.22x5.3x1.06 6.22x5.3x1.06 6.22x5.3x1.06 6.22x5.3x1.06 6.38x1x8 8.9x11.4x1.4 6.22x5.3x1.06 6.22x5.3x1.06 6.22x5.3x1.06 6.22x5.3x1.75 6.22x5.3x1.06 4.72x0.875x5.53 6.22x5.3x1.06
7x5.56x6.44 7x5.56x6.44 7x5.56x6.44 7x5.56x6.44 11.87x6.75x8.3 16.4x10.3x12.75 12.375x7.25x6.875 19.625x11.344x17 14.06x8.313x22.625 14.06x8.313x22.625 24x18.88x41.5
PDQ PDQ PDQ PDQ PDQ (2PK) Counter Top Display (3PK) (Includes 3 x suction cups) Counter Top Display (1PK) Floor Display Powerwing Floor Display (H20 & SWIVEL) Powerwing Floor Display (H20 & Dimmable) Quarter Pallet Display
6 72424-4 6 72425-1 6 72426-2 6 72427-5 12 72429-9 12 36097-8 12 72424-4 72425-1 72426-2 72427-5 36 72424-4 72426-2 72427-5 30 72424-4 72426-2 72427-5 36083-1 36084-8 36085-5 36 72424-4 72426-2 72427-5 36052-7 36054-1 36042-8 256 72424-4 72425-1 72426-2 72427-5
DOT-it® SWIVEL Item Number
Catalog Description
Merchandise Information
Selling Units L x W x H (in.)
Case L x W x H (in.)
Units of Sale
UPC (0 46 135)
36083 36084 36085 36086
DOT-it/SWIVEL/BLACK/6 DOT-it/SWIVEL/SILVER/6 DOT-it/SWIVEL/WHITE/6 DOT-it/SWIVEL/COUNTER/12
PDQ PDQ PDQ Counter Top Display
6.22x5.3x1.75 6.22x5.3x1.75 6.22x5.3x1.75 6.22x5.3x1.75
12x7x7.125 12x7x7.125 12x7x7.125 12.625x11.438x7.375
6 6 6 12
36087
DOT-it/SWIVEL/POWER/24
Powerwing Floor Display
6.22x5.3x1.75
14.06x8.313x22.625
24
36099
DOT-it/SWIVEL/H2O/POWER/30
Powerwing Floor Display (SWIVEL & H20)
6.22x5.3x1.06 6.22x5.3x1.75
14.06x8.313x22.625
30
36088
DOT-it/SWIVEL/FLOOR/36
Floor Display
6.22x5.3x1.75
23x18.875x14
36
36092
DOT-it/SWIVEL/QTRPALLET/160
Quarter Pallet Display
6.22x5.3x1.75
24x18.625x41.25
160
36083-1 36084-8 36085-5 36083-1 36084-8 36085-5 36083-1 36084-8 36085-5 36083-1 36084-8 36085-5 72424-4 72426-2 72427-5 36083-1 36084-8 36085-5 36084-8 36085-5
DOT-it® LINEAR Item Number
Catalog Description
Merchandise Information
Selling Units L x W x H (in.)
Case L x W x H (in.)
Units of Sale
UPC (0 46 135)
36020 36021 36022
LED/DOTS/LINEAR/BLACK/CLIP LED/DOTS/LINEAR/SILV/CLIP LED/DOTS/LINEAR/SILV/BLACK/FLOOR
PDQ PDQ Floor Display
5.52x9.65x1.13 5.52x0.65x1.13 5.52x0.65x1.13
15.625x6.75x10.375 15.31x5.31x10 15.625x6.75x10.375 15.31x5.31x10 17.94x15.83x18.28
12 12 36
36020-6 36021-3 36020-6 36021-3
DOT-it® LINEAR SWIVEL Item Number
Catalog Description
Merchandise Information
Selling Units L x W x H (in.)
Case L x W x H (in.)
Units of Sale
UPC (0 46 135)
36050 36051 36089 36098 36058
DOT-it/LINEARSWIVEL/BLK/6 DOT-it/LINEARSWIVEL/SILV/6 DOT-it/LINEARSWIVEL/W/6 DOT-it/LINEARSWIVEL/3PK/COUNTER DOT-it/LINEARSWIVEL/COUNTER/12
PDQ PDQ PDQ Counter Top Display (3PK) Counter Top Display (1PK)
5.52x9.65x1.13 5.52x9.65x1.13 5.52x9.65x1.13 8.9x11.4x1.4 5.52x9.65x1.13
8.375x6.75x10.375 8.375x6.75x10.375 8.375x6.75x10.375 16.4x10.3x12.75 12.5x8.25x10.125
6 6 6 12 12
36076
DOT-it/LINEARSWIVEL/FLOOR/36
Floor Display
5.52x9.65x1.13
17.94x15.83x18.28
36
36068
DOT-it/DIM/LINEARSWIVEL/FLOOR/40
Floor Display (LINEAR SWIVEL & DIMMABLE)
5.52x9.65x1.13 4.72x0.875x5.53
18.5x14.75x17.50
40
36077
DOT-it/LINEARSWIVEL/POWER/30
Powerwing Floor Display
5.52x9.65x1.13
14.0x6.75x48.0
30
36070
DOT-it/DIM/LINEARSWIVEL/POWER/28
Powerwing Floor Display (LINEAR SWIVEL & DIMMABLE)
5.52x9.65x1.13 4.72x0.875x5.53
14.06x8.313x22.625
28
36082
DOT-it/LINEARSWIVEL/HALFPALLET/336
Half Pallet Display
5.52x9.65x1.13
47.5x18.625x41.25
336
36095
DOT-it/LINEARSWIVEL//QTPALLET/168
Quarter Pallet Display
5.52x9.65x1.13
24.0x18.625x41.25
168
36050-3 36051-0 36089-3 36098-5 36050-3 36051-0 36089-3 36050-3 36051-0 36089-3 36050-3 36051-0 36089-3 36052-7 36042-9 36050-3 36051-0 36089-3 36050-3 36089-3 36052-7 36042-9 36050-3 36051-0 36089-3 36050-3 36051-0 36089-3
LUMI050