Contact: Katriona O’ Mahony (353) 21 4910235 [email protected]

LifeProof and Night of the Jumps join forces at IFA Berlin CORK, Ireland. - LifeProof, the award-winning maker of all-protective cases for smartphones and tablets, will showcase the ultimate protective solutions for the latest devices like the all-new Samsung® GALAXY S® 5 at IFA, Berlin in hall 9, booth 207, Sept 5-10. LifeProof features frē and nüüd, sleek cases which offer four-proof protection from water, drops, dirt and snow for iPad Air™, iPad® mini with Retina® display, iPhone and GALAXY S devices. The LifeProof frē for GALAXY S 5 transforms the water resistant smartphone into a waterproof camera, GPS or radio that is also better protected against drops that could otherwise cause damage. Earlier this year, LifeProof announced an official partnership with the world’s most extreme Freestyle Motocross Series, NIGHT of the JUMPs (NOTJ). NOTJ is the oldest and largest international Freestyle Motocross Tour (FMX). Just like LifeProof, NIGHT of the JUMPs tests the boundaries of what is possible and riders push the limits to the extreme. LifeProof is giving visitors to their IFA booth on Saturday Sept. 6 the opportunity to meet famed German MX rider and NOTJ contestant, Kai Haasse. Visitors to the LifeProof booth will also have the opportunity to photograph themselves with a Night of the Jumps bike throughout the show. 23 years old, Kai Haase is among the top three German FMX riders, currently ranked 13th in the FMX world ranking. In 2011 he was FMX-DM vice champion and competed regularly in the world’s toughest motor cross events such as Masters of Dirt, Nitro Circus Live und Night of the Jumps. He also won fans outside the FMX followership by competing in the semi finals of the television show Supertalent 2013 – gaining standing ovations from Dieter Bohlen and the jury. th

Kai will be signing autographs at the LifeProof booth at 11.30am Saturday, Sept 6 . For more information about LifeProof products, visit lifeproof.com.

About LifeProof LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.

LifeProof und Night of the Jumps zusammen auf der IFA in Berlin CORK, Irland. - LifeProof, mehrfach ausgezeichneter Hersteller robuster Schutzhüllen für Smartphones und Tablets, präsentiert vom 5. bis 10. September auf der IFA in Berlin, Stand 207, Halle 9, seine ultimativen Schutzlösungen für die neuesten Geräte wie beispielsweise das Samsung® GALAXY S® 5. LifeProof stellt die neuesten Produkte seiner beiden Serien frē und nüüd vor, elegante Schutzhüllen mit Vierfachschutz vor Wasser, Schmutz und Schnee sowie bei Stößen und Stürzen. Erhältlich sind die Hüllen für iPad Air™, iPad® mini mit Retina®-Display, iPhone und GALAXY S. Mit LifeProof frē für GALAXY S 5 wird das wasserfeste Smartphone zu einer Kamera, einem GPS oder Radio, dem Wasser nichts anhaben kann und das außerdem vor Stößen und Stürzen geschützt ist, die das Gerät beschädigen könnten. Anfang dieses Jahres gab LifeProof die offizielle Partnerschaft mit der weltweit extremsten Freestyle Motocross-Veranstaltung, NIGHT of the JUMPs (NOTJ), bekannt. NOTJ ist die älteste und größte internationale Freestyle Motocross-Tour (FMX). Ebenso wie bei LifeProof werden bei der NIGHT of the JUMPs die Grenzen des Machbaren getestet und die Fahrer gehen aufs Ganze. LifeProof gibt am Samstag, dem 6. September, Besuchern seines Stands auf der IFA die Gelegenheit, den bekannten deutschen MX-Fahrer und NOTJTeilnehmer Kai Haase zu treffen. Außerdem können sich die Besucher während der gesamten Veranstaltung mit einem Night of the Jumps-Motorrad fotografieren lassen. Der 23-jährige Kai Haase gehört zu den drei besten deutschen FMX-Fahrern und belegt derzeit in der FMXWeltrangliste Platz 13. 2011 war er Zweiter bei der FMX-DM und er fährt regelmäßig auf den weltweit härtesten Motorcross-Veranstaltungen, wie beispielsweise Masters of Dirt, Nitro Circus Live und Night of the Jumps. Außerdem hat er durch Teilnahme am Halbfinale der Fernsehshow „Das Supertalent 2013" Fans außerhalb der FMX-Community gewonnen und von Dieter Bohlen und der Jury Standing Ovations erhalten. Kai Haase gibt am Samstag, dem 6. September, ab 11.30 Uhr auf dem Stand von LifeProof Autogramme. Weitere Informationen über Produkte von LifeProof finden Sie unter lifeproof.com. Über LifeProof Das Motto des Unternehmens LifeProof lautet „Freiheit". LifeProof entwirft, produziert und vermarktet eine völlig neue Kategorie von Produkten, die entwickelt wurden, um den Nutzern mehr Freiheit von einschränkenden Umweltbedingungen zu sichern. Das Unternehmen mit Zentrale in San Diego produziert elegante Schutzhüllen für Smartphones und Tablets, die unter sämtlichen Alltagsbedingungen uneingeschränkte Funktionalität und Bedienung bieten. Der eingetragene Markenname „LifeProof" entstand auf der Grundlage des Schutzes, der uneingeschränkten Funktionalität und der bequemen Bedienung des darin enthaltenen Geräts vor Wasser, Schlamm, Schmutz und Schnee. Weitere Informationen finden Sie unter www.lifeproof.com.

Ansprechpartnerin: Katriona O’ Mahony Tel.: (+353) 21 4910235 E-Mail: [email protected] Lokaler PR Kontakt Wibke Sonderkamp – GlobalCom PR Network Tel.: +49 (0)89 360 363-40 Mobil auf der IFA: +49 (0)174 9217680

     

   

 

Company Backgrounder      

     

 

 

   

 

Company Overview LifeProof is a vibrant company based in San Diego that designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. LifeProof’s all-protective, everyday cases for smartphones and tablets enable full functionality and interactivity under any condition encountered in daily life. LifeProof products combine a slim and sleek design with robust protections, including waterproof, dirt proof, snow proof and drop proof. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional, convenient operation of mobile electronics in rain, in water, while swimming or surfing, in mud, sand, dust, snow or ice. The company mantra is ‘Freedom’ – freedom to be connected anywhere with your mobile device. Texting in the shower, videos in the pool, talking on the surfboard, LifeProof makes it all possible. For more information, visit www.lifeproof.com. Company History LifeProof debuted at the LAUNCH Conference in February 2011, where it won the award for best product and presentation. To an audience of hundreds of potential investors and media, founder Gary Rayner introduced the LifeProof case for Apple’s iPhone 4 by dropping it, dousing it in ketchup, mustard and dirt, than dunking it in a fish tank. Through it all, the iPhone functioned perfectly. LifeProof spent 18 months and more than $1.5M to meet stringent environmental objectives while maintaining a sleek design. It was an extraordinarily difficult project that many industrial design firms initially contacted said could not be done. The company went back to the drawing board five times to get it right, but it achieved its strict environmental and elegant design goals.

 

     

         

 

 

 

 

   

 

LifeProof Products: LifeProof frē Cases Available for iPhone 4/4S, iPhone 5/5s Galaxy SIII, Galaxy S4 and iPad Mini: The original waterproof, dirt-proof, snow-proof and drop-proof case for smartphones and tablets. frē features a sleek design, full access to all functions, and an integrated scratch protector that completely protects the device’s touchscreen. Designed to meet military and international specifications (MIL-SPEC), frē gives individuals the freedom to use their device everyday, everywhere for everything. LifeProof nüüd Cases Available for iPhone 5, Galaxy SIII, Galaxy S4, iPad 2/3/4, iPad Mini: LifeProof nüüd delivers an unprecedented user experience, combining ultimate touch and total protection. nüüd features a waterproof seal that safeguards the device from water, dirt, snow and drops, while opening the touchscreen to direct touch. nüüd cases are built to the same military and international specifications as our frē cases, providing users the same promise of complete freedom. LifeProof Accessories Available for iPhone 4/4S and iPhone 5/5s frē and nüüd Cases: • LifeProof Bike + Bar Mount converts the iPhone into GPS or HD video camera on a bike, motorcycle, boat or baby stroller. • LifeProof Armband/Swimband is perfect to use fitness apps and listen to tunes on the run, swimming laps in the pool or even training for the Ironman competition. • LifeProof Belt Clip fits securely onto a belt and feature an integrated lock switch to prevent unwanted removal of the iPhone. • LifeProof LifeJacket surrounds the LifeProof iPhone case, acting as a float if dropped into water and providing maximum shock and scratch protection if dropped. • LifeProof Car Mount sticks to the windshield or any flat surface, keeping hands free while driving. The adjustable arm and gimbal-ball mount deliver the perfect viewing angle. LifeProof Accessories Available for iPad 2/3/4 nüüd and iPad mini nüüd and frē Cases: • LifeProof Cover + Stand delivers impact and scratch protection and converts into a handy stand for reading, watching and typing. • LifeProof Mounting Cradle mounts your iPad in the car, truck, boat, plane, home, office, classroom, boardroom — anywhere you need it secure and ready to go. • LifeProof LifeJacket surrounds the frē or nüüd case, acting as a float if placed into water and providing maximum shock and scratch protection if dropped.                              

 

 

 

 

 

LifeProof Management Team Brian Thomas – President and CEO Brian Thomas took his curiosity to Western Michigan University, where he received an undergraduate degree in industrial marketing and manufacturing engineering technology. He began his professional career at Buck Forkardt in Portage, Mich. and later became an account executive manager for Honda Manufacturing at global automotive giant Magna International. Thomas left Michigan in 1999 to pursue a second undergraduate degree from Colorado State University in secondary education and biology. He taught high school classes in Loveland, Colo. before joining OtterBox in 2003. Ed Andrew – Chief Operating Officer Ed Andrew is an accomplished executive with expertise in team building and strategic planning, along with a proven record of profitably managing change and growth. He has a strong global manufacturing and product development background with many well known and market proven consumer goods products. Prior to joining LifeProof, Andrew held top executive positions with a number of companies and is an alumnus of Ernst & Young. Tim Van Linge – Chief Financial Officer Tim Van Linge came to LifeProof with extensive strategic and international financial planning experience at high-growth companies. His broad base of experience includes international planning, budgeting and reporting for multiple entities. His experience includes financial and accounting positions at Greatcall, Cricket Wireless and Omni Life Science. Van Linge also financially led Websense and NuVasive, to successful IPOs. Alan Cohen – Executive Vice President, Global Marketing Alan Cohen comes to LifeProof with more than 15 years of CMO experience in both traditional and digital marketing channels. Prior to his arrival at LifeProof, Cohen served as CMO at Global REIT Westfield, Gemstar-TV Guide and Napster. Cohen has been recognized by Advertising Age as one of the Top 100 Marketers in the US. He received a BS from Northern Illinois University and his MBA from Indiana University. Akbar Paydar – Senior Vice President of Engineering Akbar Paydar is a successful technical and business executive. With more than 20 years experience in product development and R&D, Paydar has developed automated solutions for the consumer, enterprise business and medical equipment industries. His broad multiindustry technical expertise includes embedded electronics, integration of complex electro-opto mechanical systems and business specifics of implementation. Prior to LifeProof, Paydar was the Senior Director of Engineering at Omincell Corporation. He has held senior management positions at Verari Systems, Sun Microsystems, Proxima Corp and Apple computer. Paydar holds a Masters of Science in Mechanical Engineering from the City University of New York and holds several patents.

 

   

 

 

 

 

Fredrik Torstensson - Executive Vice President, Global Sales and Business Development Fredrik Torstensson comes to LifeProof with over 20 years of executive management experience in the consumer electronics, wireless, ecommerce and enterprise/B2B industries. Prior to joining LifeProof, Fredrik held top executive positions at Skinit, Comarco Wireless, Kyocera Wireless, OZ Communication and Ericsson. Fredrik was awarded a Bachelor of Engineering Degree from Chalmers University of Technology in Sweden, and an MBA in International Management from the University of Texas. Media Contacts: North America: Jordan Vater [email protected] International: EMEA Rhona Cashman [email protected] APAC Veena Dandapani [email protected] For all other regions: Barbara Meyer [email protected]

LifeProof Resources WEBSITE: www.LifeProof.com PRESS: View our latest press releases: http://www.lifeproof.com/pr/press/ Go Everywhere, Do Anything with LifeProof nüüd Case for iPad – Photos and B-Roll Video: http://www.multivu.com/mnr/58783-lifeproof-nuud-case-for-ipad AWARDS: http://www.lifeproof.com/pr/awards REAL LIFE STORIES:Read stories and view photos / videos from our users: http://www.lifeproof.com/life/ SOCIAL MEDIA: Connect with us on social media: @LifeProof #LifeProof Twitter:http://www.twitter.com/lifeproof Facebook:http://www.facebook.com/lifeproofcases Instagram:http://www.statigr.am/lifeproof Pinterest:http://www.pinterest.com/lifeproof YouTube:http://www.youtube.com/user/LifeProofCases Viddy:http://www.viddy.com/lifeproof Google+:https://plus.google.com/111783929469420093016/posts BEFORE USING LIFEPROOF: http://www.lifeproof.com/support/products/iphone/video-instructions/ iPhone Case User Guide: http://www.lifeproof.com/support/products/iphone/user-guide/ iPad Case User Guide: http://www.lifeproof.com/support/products/ipad/user-guide/ PRODUCT FEATURES: http://www.lifeproof.com/iphone/ http://www.lifeproof.com/shop/cases/iphone-4-4s/ http://www.lifeproof.com/ipad http://www.lifeproof.com/iphone-5/?path=TopNav PRODUCT PHOTOS: http://www.lifeproof.com/pr/images/ Lifestyle Photos: https://www.dropbox.com/sh/zdzwjk8fvzoqz8d/otZZ1kHAyx#/