Let your dreams set sail Get set for an exciting voyage into the corporate world.

Two-year Full-time MBA

QSI ISO 9001 CERTIFIED COMPANY

of The University of Mysore Process Excellence

To young men contemplating a voyage I would say 'go'. - Joshua Slocum

Do you have dreams to make it big in life? Do you want to become a leader and change the world? If yes, have you made up your mind? Or are you still contemplating? Take a decision today to enrol for an MBA program and prepare for setting sail in the corporate world. We, at National School of Business, will prepare you for the rough seas of the corporate world with our robust MBA program.

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President's Message We started with a simple vision - Make management education better. Let me confess and be honest with you. We didn't start National School of Business with lofty goals and promises. The vision was simple; make management education better. At that time, there were many business schools - too many 'me too' players. The situation has not changed much even to this day. We started working towards the goal of making our management education better. We undertook a thorough review of the curriculum offered, made changes where necessary and added several innovative features to it. As a result, we succeeded in creating a robust program, which was conceptually intensive, industry relevant, global in character and stood out from the crowd. We spoke to some of the best management professors in the business; both at the national and international level, explained our vision, and requested them to be part of our core faculty team. Many of the management academicians we spoke to, obliged to our request. Thus, we put in place a strong faculty team. We forged alliances with some of the best universities in India and abroad for awarding degrees and creating a forum for exchanging ideas

and increasing the learning opportunities for our students. Our efforts bore fruit and enhanced the strength of the curriculum by several notches and created a credible niche for ourselves in the industry. Our well-oiled placement cell fittingly complimented our academic strengths. Our emphasis on pre-placement training, skill and knowledge enhancement through additional certification courses and placement processes ensured that our students landed plum jobs, year after year. As a result of our efforts, we became a serious player in management education and industry acknowledged our presence. Our rankings and ratings improved and we were counted among the top ranking institutions. In spite of our solid performance over the years in every department, we haven't forgotten the vision with which we started National School of Business make management education better. Every day, this vision spurs us to continuously improve the quality of our MBA program and give aspiring MBAs the best management education possible. Dr. Sridhara Murthy President 3

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Contents 3

President’s Message

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Key Facts and Rankings The accomplishments you must know

34 Cultural Club NSB - A melting pot of cultures

35 Sports Club To inculcate the spirit of sportsmanship

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Director’s Message

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Governing Council Know the people who guide our mission

10 Partner Universities Our renowned partners who share our vision

14 Faculty Globally reputed professors

16 Program Two years of life-changing experience

21 Infrastructure A welcoming learning environment

24 The Key differentiators Our distinctive features at a glance

24 Student Exchange Program Exposure to a multi-cultural environment

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36 Disha Our initiative for promoting entrepreneurship

38 Social Media Club A platform to facilitate interaction among students

39 Movie Club Exposes students to interesting and enlightening movies on a regular basis

40 Literary Club Rekindling literary spirit among students

42 Placements End justifies means

44 Global Alumni Network 47 Admissions What do we look for?

Our MBA is getting better year after year. Our improved rankings are testimony to this.

Rating & Rankings Forbes India

Featured in Great Indian B-Schools 2016

2016 Among top 30 MBA Colleges in India top 10 MBA Colleges in South India top 10 MBA Colleges for Placements

2012 Rated A++

Google Review

Rated 4.6 out of 5

2013 24th Best B-School Brand in India

Actual screenshot

Just Dial

Shiksha .com

Rated 4.4 out of 5

Rated 4.4 out of 5

Actual screenshot

Actual screenshot

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National School of Business is an outcome of serious thinking that went into making management education more industry-compliant, global in outlook and meaningful. National School of Business is a unique initiative of National Educational and Social Trust (NEST). It is an outcome of serious thinking that went into making management education conceptually intensive, industry relevant, global in outlook and meaningful. NSB is promoted by a group of eminent educationists from across the globe and industry professionals with a vision to create intellectual capital for the world.

Successful professionals from various fields with proven credentials and rich experience are part of this endeavor. NSB is fully committed to offer the very best in every aspect of academics to give you a sound footing in management career.

Today

Future

Today NSB is very successful in terms of making its goal a reality. It has signed agreements/MOU with over 12 industry and university bodies in India and abroad to offer world class programs.

Our priority is to make out difference obvious in everything that we do and translate them into tangible benefits for the student fraternity.

The resultant PGPM program (along with concurrent MBA and industry certifications) is highly value driven and student centric. At the very outset, we give you global orientation by organizing visits to foreign universities, global corporate establishments, and learning centers. This is followed by a series of lectures by eminent faculty hailing from across the world. Unique initiatives such as student consulting projects, student exchange programs and student government make you proactive and empower you to be more decisive in action. The latest among these initiatives is signing of an agreement for academic cooperation with ESC PAU, France, which is one of the top ranked business schools in Europe.

NSB looks forward to become a center of excellence for business education driven by holistic approach and value education. NSB in the short term looks forward to ? Build a new residential campus in a spacious eco-

friendly environment ? Seek accreditation from global accreditation bodies

for higher education ? Look for new partners in every continent to create

global opportunities for you ? Involve industry bodies to an extent that the

program offered at NSB remains closely aligned with industry requirements

Vision

Mission

To be amongst the most innovative B-schools with a global outlook, committed to creating opportunities to individuals with character and competence to make them pragmatic and confident leaders who can shape businesses, society and the world.

To sow in your minds seeds of profound management thoughts and see that they bloom into thousands of flowers.

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Director's Message At National School of Business (NSB), we are committed to create 'Total Quality Managers'. We make efforts to empower every student who steps into NSB to reach greatness in his/her field of specialization. This empowerment is achieved by providing experiential education, which makes the budding managers to think purposefully, develop new skills, apply these skills to practical situations and improve continuously. The faculty at NSB works to groom you into a thought leader. The Jnaanadhara academic championship is constituted with the sole purpose of improving group dynamics and providing you a feel of shared working. This would develop your individual Competence, strengthen your Character and make you show Compassion for team members and the environment. At National School of Business, our teaching methods and curriculum are constantly reviewed, changed and modified so as to keep pace with the

dynamic business environment. In addition, we prepare you to face the world with confidence by reinforcing in you a positive mindset, the readiness to accept challenges and a willingness to strive for excellence. We believe, that's the only way to bring meaning to management education. Pragati, which is NSB's Quality Circle, has been working tirelessly to raise the standards of each young manager through Peer Learning, Student Coordination and Personal Branding initiatives. The Corporate Relations Cell (CRC) at NSB works closely with you to equip you with the proficiency required to contribute to the corporate universe. Needless to say, the young managers are the purpose of NSB's existence. We invite you to NSB and add more value to your precious lives. Prof. Srinidhi K Parthasarathi Director

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First, let go of who you are to become who you will be. Let go your anchor. Be prepared to undergo a transformation with our lifechanging MBA program. Make a decision to let go your weaknesses, doubts and fears and change into a positive and strong person.

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The University of Mysore An enduring symbol of higher education in India

The University of Mysore is among the foremost institutions of its kind and an enduring symbol in the sphere of higher education in India. It was founded by the then Maharaja of Mysore in the year 1916. The University of Mysore became the first University outside the domain of the English administration in India, the sixth University in India as a whole, and the first ever University in Karnataka. The University now encompasses 122 affiliated colleges and 5 constituent colleges (with

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an aggregate of 53,000 students). In addition, the university has 37 post graduate departments, 8 specialised research & training centres and 2 post graduate centres that together offer about 55 regular academic programs to around 3,500 students. The post graduate departments are reputed for excellence in advanced studies and research, and have attracted projects and grants worth crores of rupees from many national and international institutions.

FIVE STAR status and reaccredited with A+ Grade by NAAC

Highlights The first University in India to be assessed and accredited with FIVE STAR status in 2000, and reaccredited with A+ Grade by the National Assessment and Accreditation Council (NAAC). Identified as an 'Institution of Excellence' by the Government of India and awarded a grant of Rs. 100 crore to create a centre of excellence in Biodiversity, Bio Prospectus and Sustainable Development and foster all-round development of the University.

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International Partners for Student Exchange Program ESC-Pau, France ESC-Pau is ranked No. 1 in France among all BSchools for its international network and 14th overall. ESC-Pau is a Grand Ecole. In the French System, a Grand Ecole is recognized by the Ministry of Education and holds a pride of place in the country's university education system. It is accredited by Conference des Grandes Ecoles. ESC-Pau's roots in industry are strong since it is supported and operated by the Pau Chamber of Commerce and Industry (CCI). ESC-Pau is a borderless business school attracting students from across the globe. ESC-Pau courses not only keep pace with the changing business and education environment but also lead into new areas of investigation, emerging technologies, contemporary industry practices, promising career paths and social change.

President of National School of Business signing an MoU with ESC-Pau, France

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Universidad de Deusto San Sebastian The motto of University of Deusto is 'Sapientia melior auro', which means “Knowledge is better than gold.” The University of Deusto was established in 1886. It is located on two campuses, in the two coastal capitals of the Basque Country: Bilbao and San Sebastian. The University of Deusto has signed over 200 academic agreements with renowned educational institutions demonstrating a clear commitment to internationalization. National School of Business has signed an agreement with this university to offer international exchange opportunities for its students.

President of National School of Business receiving a copy of MoU from the University of Deusto, Spain

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Know Your Professors NSB faculty have been rated 4.8/5 by the students in a confidential appraisal signifying highest student satisfaction. Prof. M M Gupta – A renowned economics professor with over 35 years of academic experience. He has authored more than 10 books on economics. Prof. B S Prakash – He has around 30 years of national/international marketing experience. A Gold Medalist in MSc Program of Bangalore University and an alumnus of IIM, Ahmedabad. Prof. Y P Rao - He is a renowned management and organizational behavior expert. He has worked as Principal and Dean in leading management institutions in Bengaluru and Hyderabad. Dr. Lalith Achoth - He has more than 20 years of experience in teaching and research. He has published several research papers and is a senior resource person for various organizations. Dr. Ambashankar – He holds a PG from BITS Pilani, an MBA from JNU and a PhD from the University of Maryland, USA. He is a TIFR Research Fellow from the Indian Institute of Science, Bengaluru. Prof. Kumar Aneesh – He has been a yoga trainer for more than 20 years. He is an eloquent speaker, motivational trainer and consultant. His expertise is in the area of personality development. Dr. Sridhara Murthy S R - He is the President of NSB. He has been conferred “Best Faculty” award several times for his innovative teaching. He specializes in International Business, Marketing & Strategy. Prof. K R Upendra - He teaches Arts in Management studies at NSB, under the banner “FACE – Foundation for Artists & Craftsmen Empowerment” a theatre organization. Prof. Surjyabrat Buragohain – He has more than 13 years of corporate experience in the areas of HRM, Finance, Business Development and Corporate Governance. Prof. VKLV Kumar – A brand consultant and an advertising professional, he returned to pursue his first love of academic world. He has teaching experience in Management and Consumer Behavior. Prof. Vinay Rao B N – A PG in Management from Alliance University, Prof. Vinay has worked in ITCFortune group. He specializes in industrial marketing, brand management and consumer behaviour. 14

Prof. Kiran Bindu – A well-know domain expert in the area of finance, he has conducted corporate training in Finance in Oracle, HP and Symbol Technologies. Prof. Rishiraj Dasgupta - He has worked as a corporate manager in ICICI Bank Ltd., and as a senior consultant in KPMG Advisory Services Pvt. Ltd. He has a PG Diploma from IIM-C in Finance and Marketing. Prof. Vijayalakshmi – She has over a decade of teaching experience in the area of Management Information System. She holds M.Phil., MCA and PGDCA degrees. Piyali Roy Chowdhury – She holds a B.Sc. in Economics and Master of Business Administration (MBA) in finance from the University of Calcutta. She has more than six years of corporate experience. Prof. Suresh R – He has work experience of over 23 years in Manufacturing Sectors, viz., EID Parry (I) Ltd., Hindustan Photo Films, Hindustan Unilever, BPL Telecom, Mphasis, etc.

Prof. Maruti Rao – He is an experienced banker with more than three decades of rich experience with Syndicate Bank in various senior positions. Prof. B K Kumar – An alumnus of IIMA, Kumar has 2 decades of experience at the CEO/GM level. He teaches in the areas of Strategic Management & Marketing. Prof. G B Raju - Prof. Raju has a teaching experience of over 20 years in Constitutional Law, Political Science, Public Administration, Business Law & Legal Aspects of Business. Prof. Pratima Narayan – She holds a Master's degree in Business Laws from the National Law School of India University, Bengaluru. She has over 12 years of professional as well as teaching experience. Prof. Sorabh Bajaj – He is an MBA graduate from Ohio University, Athens, USA. He teaches in the areas of Business Environment, International Business, and Operations Management. Prof. Avinash Rao – He has corporate experience in the field of operations, strategy & HR. He holds a Master's from UK (Manchester) in International Culture & Human Resources Development. Prof. Sreeranjan Menon - An Engineer majored in Electronics & Communication from VTU, Belgaum, he holds an MBA from the University of Mysore. He is a research scholar in the field of Services Blueprinting.

Dr. Sudhindra Bhat – An Investment Consultant, he holds MBA, MFM, CFA, ACS, M.Phil, PGDIR&PM, PGDS&MM, and PhD (Finance) degrees. He has rendered his services as a consultant to several leading companies. Prof. Srinidhi K Parthasarathi – He is a result oriented entrepreneur with 22 years of experience. He has a PGD in Business Management with a specialization in Systems and Marketing from TAPMI, Manipal.

International Professors ? Dr. Dominique BOUET, PhD - Business

Research ? Prof. Dominique SCHRAAUWERS -

Strategy ? Prof. Francine MAUBOURGUET, MBA,

MIS ? Dr. Marie Halene ABBO, PhD - Marketing ? Prof. Stephen Platt, MBA - European

Culture

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Lan gua ge Fore ign

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Six Sigma & TQM

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Ad

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Program Package

MBA

PGPM

SA

MP

P/E

FAC

P

CSM

RP

PD

P

R H C

Petals for a holistic development and a comprehensive learning outcome

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Program - MBA+PGPM 1. MBA: The University of Mysore, UGC Recognised, NAAC Accredited with 5 Stars.

All students complete both MBA and PGPM programs simultaneously (leading to Dual Certification) along with Additional Certification Courses

2. PGPM: Industry-compliant program offered by National School of Business

Advantages of DUAL Certification

3. Advanced Certification Programs

While an MBA degree certificate from a UGC recognized university allows you to either pursue higher education (including doctoral studies) or take up jobs in public sector, the industry endorsed, autonomous PGPM Certificate from National School of Business results in higher employability. These courses are identified and delivered in association with recognized industry bodies.

? ERP/SAP ? Foreign Language ? E-commerce

Six Sigma and TQM

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Advanced Excel

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PDP

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Business Analytics

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4. Professional Certification Programs

? Certified Human Resource Management Professional (CHRMP)

? Certified Sales and Marketing Professional (CSMP) ? Certificate in Financial Analysis (FAC)

Marketing

Finance

MBA

HRM

Specializations PGPM

Supply Chain Management

MBA Semester I

Semester II

Management Concepts & Theories Organizational Behaviour l Business Environment l Managerial Communication l Managerial Accounting l Managerial Economics l Statistics for Management

PGPM Personality Development Business News Analysis l Case Study Methodology l Business of Business l Advanced Excel l Foreign Language

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Marketing Management Human Resource Management l Corporate Finance l Business Research Methods l Legal Aspects of Business l Operations Management l Management Information Systems

International Business

Global Mindset Trail Business News Analysis l Concept Review l SAP/ERP l Six Sigma & TQM

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Internship Semester III

Semester IV

Project Management l Entrepreneurship l Elective – I l Elective – II l Elective – III l Business Familiarization Report l

Strategic Management Elective – IV l Elective – V l Elective – VI l Elective – VII

Pre Placement Training International Business Strategy l Concept Review l Business Analytics l E-commerce l Supply Chain Management-1

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Placement Activities International Business Operations l Supply Chain Management-2 l CHRMP / CSMP / FAC

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Courses are subject to change based on industry needs. 17

Teaching Methods Case study

Coaching

Simulation

Team Excercise

Multiple teaching methods

Action Learning

Peer to peer

Lectures

Field Exercise

Program Outcomes The student who completes the program is expected to acquire abilities to:

? Take a strategic view of each situation ? Recognise the orgnaisation process that leads to shared vision and motivation ? Identify different forms of knowledge and design and lead innovation strategies ? See the organisational network as a unit of production process ? Prioritize and manage tasks assigned / undertaken

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? Establish social infrastructure in association with customers, competitors, suppliers distributors and teams ? Lead change in organisation ? Adapt new context, tasks, process, technologies and sources of information ? Communicate effectively in a multicultural world

Our Associations C C

C C

Associated with World Trade Center, Mumbai, to offer you certified courses in International Trade.

World Trade Centre Mumbai

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With a vision to create new generation entrepreneurs, NSB is offering Entrepreneurship Courses in association with NEN. N

National Entrepreneurship Network

National HRD Network

Associated with National HRD Network to help you to explore opportunities in HR and allied areas of business & management.

Associated with Global Shapers, a unit of WORLD ECONOMIC FORUM, Davos, Switzerland, to offer youth development programs

Associated with the LEAP program to offer pre-placement training and internships. The Learning & Employability Advancement Program is an initiative undertaken with the objective to create market ready individuals. The LEAP will help you gain firsthand knowledge of the financial sector with the help of our proficient training staff.

AIMS is a networking organisation of business schools in India. AIMS not only conducts all India management aptitude test ATMA, but also organises various events related to faculty development and restructuring of the curriculum. Associated with National Institute of Personnel Management not only to enable participation of students in seminars, conferences and workshops but also enable networking with HR professionals. NIPM is the only all-India body of professional managers engaged in the profession of personnel management, industrial relations, labour welfare, training and HRD in the country. The Indian Institute of Management, Bangalore, has granted National School of Business access to its campus library and e-resources. This right of entry into IIMB’s trove of knowledge will immensely benefit the students, faculty members and research assistants of NSB.

Association with management aptitude test

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Location, Infrastructure and Facilities NSB is located in close proximity to major corporate houses, ranging from information technology to consumer product companies to retail malls.

? ITPL: A cluster of over 200 IT/ITES/research companies – 17 km

Distance from major industrial clusters:

Peenya Industrial Area: A cluster of over ? 5,000 SMEs – 17 km

? Electronic city: A cluster of over 200 major IT/ITES companies – 12 km

Rajajinagar Industrial Area: A cluster of over ? 1000 SMEs – 8 km

? Bommasandra Industrial Area: A cluster of over 2,500 manufacturing companies and businesses -14 km

Jigani Industrial Area: A cluster of over 500 ? SMEs – 16 km

Classrooms

Cafeteria

The classrooms are spacious, air-conditioned, have comfortable furniture and fitted with advanced audio visual equipment to facilitate presentations.

Located right at the top of the learning block. Provides hygienic and delicious food.

Library The library is well-stocked and regularly updated with latest books and journals on management.

Wi-Fi Connectivity Wi-Fi connectivity is available at the learning block.

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Hostels

Located very close to the learning block ?

? Separate facilities for boys and girls ? Spacious rooms with necessary amenities. ? Nutritious and hygienic food ? Wi-fi enabled to provide 24x7 access to internet ? Round the clock security ? Close to shopping malls, multiplexes and hospitals ? Well connected to city through bus routes ? Close to multi cuisine restaurants, fast food joints and restaurants with regional specialities

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You can't discover a new land without first losing sight of the shore. Can you go places in life unless you make a beginning? An MBA at National School of Business may be the right way to start sailing towards exciting opportunities.

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Key Differentiators 1. The Exchange Program The exchange program allows you to study one full semester load of courses without paying any additional tuition fees. National School of Business has signed an agreement with ESC-Pau, France, and University of Deusto, Spain, to facilitate student and faculty exchange programs.

As on date, more than 400 students and many professors from India have taken advantage of these exchange programs.

Partial list of students selected for exchange

program in France and Spain

Deepawali Sharma

Harish Subramanian

Harish.G

Kannan J.

Kiran P.

Musukula Nikhil

Nandhakumar.P

Prasanna Kumar.M.V

Pritam Raj

Sandeep

Saranya

Jami Somnath

Vishal Khanna

Renuka Moletti

Vikas Duhlani

Avinash

Amit S. Nikam

Abhishek Chauhan

Divya Kumar

Shanky Choudary

Ankita Nair

Neha Upadhyay

Sooraj K.

Mohamed Umar K.

Vivek J.

Siddhanta Salam

Bharath S.

Bheema Pradeep

Gowtham Dev S.

Karthikeyan R.

Karthikeyan R.

S. Kareemulla

Jennifer Patricia A.

Palluri Divya Vani Pashine Swapnil Sunil Antara Mukherjee

Shenoy Akshay P.

Deepam Sharma A.

Maulick Kothari

Praveen Singh

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Arun Kumar L.

Anand Akrist Jha

Krishna Kiran

Lohith

Satheesh Kumar C Satheesh Kumar.G.S

Juniper Newar

Ashok Chakravarty

Aashish C.

Thaneshwar

Shaishav Barjatya

Lokesh

Mahesh T

Frank Anthony

Tarunima Sirohi

Shakthi Suresh

Swati Kumari

Sindhu Prasad

Sneha P.

Alice Jane T

Madan Singh

Vinay Venkata Reddy

Sameer Massey

Vinod V.

Sontinani Ravi Teja

Laveena Lalit Chouhan Parvathi Madivalar Pushpendra Singh

Soujanya R.

Raunak Jain

Abhiroop Varma

Sandesh B. M.

Swetha

Hamsa V. Gowda

Prabhagaran N.

Ratakonda Shravani Sandeep Chaudari

Ghate Mitali Jayant

Tahiti Bhattacharyya

Kiran Babu

Sagar Sanjay

Ujwala Yadav M.

Deepika Thakur

Srishylaja S.

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Key Differentiators

2. Adventure Learning National School of Business encourages you to deepen and broaden your knowledge base by participating in different forms of experience-based learning. Experiential learning is the process of learning from experience. In business schools, internship and job shadowing opportunities are some examples of experiential learning. At National School of Business, you are encouraged and given opportunities to participate in trust building, problem solving and adventure activities such as rappelling, dry river crossing, rock climbing, water rafting, etc.

The program has made me fearless The adventure program conducted by NSB has made me a different person. The program was conducted by professionals and the experience was amazing. It made me fearless and taught me meaningful lessons for life. Charul Singh Sen, NSB Alumnus

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I learnt to handle resources optimally We were taken on an adventure trip to Savanadurga, near Bengaluru. The trip gave us the opportunity for real time learning with fun and enjoyment. We did activities such as rappelling, river rafting and dry river crossing during the day. We trekked though the forest in the night and learnt how to handle difficult situations and use resources optimally. Bhanu Gupta, NSB Alumnus

A smooth sea never made a skillful sailor. The corporate world, like rough seas, is full of challenges. However, challenges make us stronger and adept in our work. At National School of Business, our rigorous teaching and training sessions will strengthen your resolve to face the rough seas of the corporate world.

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Key Differentiators 3. Global Mindset Trail

Belgium

Desert safari in Dubai

GMT is intended to be a life changing business and personal experience for you. Program activities include

? Meeting with business and government officials ? Touring factories, multinational firms, port facilities & small family firms ? Meeting with local students ? Experiencing local customs and business practices ? Attending cultural events This trip is organized during the first year. This 10-day orientation in Europe is aimed at: Spain

? Achieving role transition in you from being student to being a manager ? Providing international exposure ? Creating a Global Mindset ? Making you understand the roles and responsibilities of an MBA student ? Giving you a first hand feeling of NSB's academic partners

Airbus Visit 28

Eiffel Tower

4. Graduate Assistantships Graduate assistantships provide you hands on work experience and facilitate earning while learning. NSB provides opportunities for you to work on projects of reputed companies under graduate assistantship program. GAs are recruited to assist faculty members in teaching and research too.

5. Industrial Visits NSB organizes industrial visits on a regular basis to reputed national and international companies. The visits are usually guided visits with NSB faculty members accompanying you. Companies to which visits are frequently organized include: Coca-Cola, Britania, Tata Coffee Works, L&T Komatsu, Parle, HMT, Mysore Soaps and Detergents Ltd, Infosys, Mahindra Reva, Toyota, Volvo, TVS, Schneider Electric, MICO Bosch, etc.

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Key Differentiators 6. Student Consulting In student consulting, a group of students act as consultants to solve real-time business problems in an organization Unlike in internships, in consulting projects you are required to have good business acumen and skills in consulting, analytical and research skills. Students work together for about 8-10 weeks that culminates in a final presentation.

Student consulting team at E&Y

Partial list of projects and tasks undertaken by students Earnst & Young How to get the “FIRST MOVER ADVANTAGE” in Europe? Define its main business challenges, study the related software solutions and come out with suggestions to deliver the right technology solutions to customers. HimmatSingka

innovative solution for enhancing the effectiveness of TOBOC portal. Reliance Office Depot – (India's largest organized retailer for stationery) Strategies for moving beyond conventional ways of attracting customers or assisted sales Lun De Meil – A leading Honey producer from France

Sustainable human resource practices EADS – A leading Aerospace company Identify new markets for entry and map target markets for opportunities, threats, and competitor characteristics. TOBOC – A leading Canadian online B2B company Study the best practices of online B2B business portals, identify benchmarks and suggest an

Study the brand position and suggest strategies to become a key player in Indian market. Wonderla Amusement Parks Promotional strategies for a theme park Landmark - India’s top retailer Supply chain management practices

Student consulting team at TOBOC 30

Don't be afraid of the storms, because they don't last forever. Problems come and go. However, one should not be afraid of them. At NSB, we build in you the strength of character and the tenacity to face the problems head on.

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Key Differentiators 7. Personality Development Our personality development programmes are intended to enhance your level of commitment to society, inculcate in you ethical values, improve your interpersonal skills and develop in you a positive attitude. NSB has made personality development an integral part of its program. While regular training sharpens and deepens your intelligence, personality development builds your inner strength. National School of Business has tied up with reputed trainers to conduct its programs and organizes a series of motivational talks by experts and classes to improve your communication skills. The past students of National School of Business have greatly appreciated the personality development programmes of the school. Many have attributed their success in career to the comprehensive training provided by NSB.

8. Membership to ET Club This membership provides you access to seminars/contests across management schools. You are provided with a complimentary copy of The Economic Times when the classes are in session. This helps you to be updated with developments in the areas of economics and business on a day-to-day basis, and prepare you for the everyday “Business News Analysis” session at the college. Membership allows you to participate in business quizzes, seminars and lectures conducted by the Economic Times. 32

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Student Clubs NSB – Creating platforms for co-curricular activities

NSB is one of the few management institutions which is committed to offer you a big platform to engage in co-curricular activities. The objective is to expand your learning potential, groom your talent and foster your all round development. With this view in mind, NSB has formed various clubs.

Surabhi - The Cultural Club The Cultural Club of NSB aims to rekindle cultural pride in you and provide you the knowledge of Indian and world cultural heritage. Students from different cultural and geographical backgrounds study at NSB. They assimilate into a cohesive whole on the campus and thus foster cross-cultural boding. NSB regularly conducts various cultural and literary competitions and also encourages its students to represent the school at inter-collegiate, inter-university and inter-state level cultural competitions.

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The club celebrates all cultural festivals and organizes various cultural activities as per the academic calendar to inculcate in its members a sense of belongingness, team work, coordination & amiability.

Eklavya - The Sports Club For a Fit Body and an Agile Mind National School of Business offers facilities for indoor and outdoor sports such as chess, carom, cricket, football, basketball, etc. and regularly organizes sports tournaments to build a competitive spirit in you. EKALAVYA is the sports club of NSB. The club's vision is to inculcate the spirit of sportsmanship in you. Every year, EKALAVYA organizes an annual sports day meet with events such as cricket, volleyball, track events, throw ball & badminton for girls, etc. The prize distribution ceremony is held on NSB Annual Day in the presence of its international institutional partners.

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DISHA-Entrepreneurship Cell Grooming Entrepreneurs

NSB believes in India's entrepreneurial and startup potential and extends its support to you for your entrepreneurial ventures. The School's Entrepreneurship Cell “DISHA” aims to help in the development of India's entrepreneurial ecosystem by enabling easy and efficient interaction among its major components spanning students, working professionals, aspiring and existing entrepreneurs, mentors, angel investors, venture capital firms and corporates through initiatives such as interactive sessions,

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conferences, etc. The cell nurtures and nourishes entrepreneurship ideas in you. The faculty members help you in identifying market opportunities, screening ideas and developing viable business models. They also bring you in contact with venture capitalists and help you in seeking venture capital funding. The entrepreneurship cell is run completely by students under the strict vigilance of a team of faculty that has been exclusively trained for the purpose by National Entrepreneurship Network (NEN).

“The pessimist complaints about the wind. The optimist expects it to change. The leader adjusts the sail.” - John Maxwell At NSB, we believe in preparing leaders who are capable of changing their leadership styles according to the business environment and tread the path they believe in without complaining.

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Social Media Club The concept of social media club today is quite different from what it was a few years ago. Social media today is not just about updating status or posting pictures from a party held on the previous night. Instead it is changing the way we search for jobs, communicate, learn, share and do business. There is an imperative need today to include the social media in the framework of higher education because it is literally changing the world. The Social

Media Club at National School of Business was formed to facilitate interaction among members to explore key issues facing the society as technologies transform the way people connect, communicate, collaborate and relate to each other. The club enables you to explore your personal and professional passions by helping you to connect with a community of peers based on both geography and areas of interest.

Look. Listen. Join. Learn. Lead.

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Movie Club The club was started by a few ardent movie enthusiasts with the aim of exposing NSBians to insightful movies. The club screens a movie every weekend. The Movie Club of NSB has occupied a special place in every student's heart. Its popularity can be testified by the fact that it has more members than any other club. The club prints the ticket for every movie premiere and generates revenue. It also sells some snacks and soft drinks. Thanks to the Movie Club, the NSB students are becoming adept with the technicalities of cinema too. The Club is an attempt to make learning process 'student centric'.

Dan Wolman inaugurates NSB Movie Club National School of Business had the rare privilege of having its Movie Club inaugurated by acclaimed Israeli film director Dan Wolman. Born in 1941 in Jerusalem, Wolman studied film at Film Institute of City College- New York and in the New York University Film Department. He taught at the School of Visual Arts in New York. He has been a judge at several international and Israeli film festivals.

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He who loves practice without theory is like the sailor who boards ship without a rudder and compass and never knows where he may cast. - Leonardo Da Vinci Why does one require theoretical foundation? Isn't practical experience sufficient? At NSB, besides improving your practical skills, we lay equal emphasis on theory because at the work place, an individual needs both knowledge and skills to effectively deal with realities around him. Theory and practical experience complement each other.

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Placements Your PLACEMENT PLANNING begins from day one. Success comes to those who prepare well and put in effort. For us, placement is not an activity that begins in the third semester. We have a comprehensive plan in place and our pre-placement training takes place concurrently with the course. Our placement preparation includes sharpening your communication, presentation, aptitude and attitudinal skills. We will also train you in group discussions, mock interviews, and interview FAQs. We ensure that, when the opportunity knocks on your door, you will be in a position to grab it with both hands.

Other MBA programs ask you to sit back and be taught. At National School of Business, you lean forward and actively learn. You will be among some of the most interesting and talented people you will encounter in your life.

Why career planning is something we don't leave for the final week The MBA program you choose should share your career goals. Our mandate at National School of Business has never been just to prepare you for your first post- MBA job and be done with it. Rather, we want to give you the tools to create and navigate opportunities successfully throughout your career. Our Corporate Relations Cell (CRC) is looked upon with high regards across the globe by our prestigious recruiting partners, and they're involved from the very beginning. In fact, your early career path exploration starts during the admission process, when our CRC team participates in your application assessment. Pre-placement training and career coaching is built right into the curriculum. Class time is devoted to the skills required to build a solid Résumé, prepare for rigorous interviews, find hidden career opportunities, network effectively and plan your career strategy. We don't hand out jobs. Instead we provide access to exceptional coaching and knowledge you can use to launch and accelerate your career path. The NSB MBA opens doors to an unlimited range of challenging leadership opportunities. The CRC coaching gives you the insight and career savvy you need to fully capitalize on them.

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Sector-wise Placements Engineering/Manufacturing - 13%

4% 3%

10%

ITES - 9%

13%

Finance - 11%

9% 9%

HR Consultancy - 9% Finance Consultancy - 11%

11% 15% 9% 6%

11%

IT - 6% Retail - 15% HR Consulting - 9% B2B 3% Entrepreneur - 4% Others - 10%

Companies ? 99 Acres

? Edusys Services

? Kisan Group

? Aayuja Technologies

? Eli Lilly

? Kisan Mouldings

? Reliance Retail Ltd ? Saicom Consulting Services

? ABB Ltd

? eliance Trends

? Kotak AMC

? SAIL

? ABS India

? Elsner.net

? kotak Mahindra Bank

? Sales Babu

? Accenture

? Emami Paper Mills

? Kotak Mutual Funds

? SBI Capital Securities

? Aditya Birla

? Embryo Fund

? Kotak Securities

? Season Wine

? Adtree

? Ernst &Young

? KPMG

? Service City

? Air Comforts

? Essae Teroka

? Kushman & Wakefield

? Seventh Sense

? Aircel

? Everonn Ed.

? L&T Finance

? Sharekhan

? Allegis Group

? FAG

? L&T

? Silicon India

? Altisource

? Featherlite

? Laguna Clothing,

? Sireesh Auto Pvt Ltd

? Amazon

? Fortis Hospital

? AMEX

? Future Group

? Life Cell Intl

? Snapdeal.com

? Angel Capital & Debt

? Future Value Retail

? Linarch

? Snyxlus.com

? Gamucci

? Malnad Technologies

? Societe Generale

? GE

? Manpower Resources

? spring events

? Geek.com

? Maruti Suzuki

? Sravan Shipping Company

? Getit

? Max Hypermart

? SSgA

? Global Automatlon

? Maxis Exports

? Sundaram Mutual

? HDFC Bank

? McAfee

? Swiss re

? HDFC Std Life

? MegaMart

? T.N.S.Tex

? Hinduja Global

? Metroplots SA

? Talent Capital

Market Ltd ? ANZ Bank ? Artha Properties ? Arvind Retail Ltd ? Attero Recycling ? Automotive Axles ? Avyaya ? Axis Bank ? AztecR

Solutions

? Bajaj Allianz

? Hindustan Times

Bangalore

? Mind2mentors

Technologies

? Basket Options

? HR Jhonson

? MobiTrack

? Bata

? HSBC Bank

? Modern India Con-Cast Ltd

? SISA Info Security

? TATA Motors ? Tata Securities ? Team Lease ? Thomas Cook

? BHEL

? I Gate- patni

? Muthoot Finance

? Bhokaro Steel

? IBM

? National Hydroelectric

? Big Bazaar

? IBM Daksh

? Bihar State Tourism

? IBS Software Services

? Naukri

? Indegene

? Netcore

? Indegene Technology

? Nj India Invest

? India Infoline

? Northern Trust Bank

? IndiaBulls

? Oberoi

? Value Leaf

? Indiamart

? OCL Iron & Steel Ltd

? Videocon

? Indusland Bank

? Ocwen Financials

? Volvo

? Infosys

? Odessa Technologies

? Wells Fargo ? White Lily Appares

Development Corporation ? BizMax ? BMA Wealth Creators ? BSE Bangalore ? Capgemini ? Careernet ? Cease-Fire ? Citi Bank ? Colgate ? Common Floor

Power Corporation

? Thomson Reuters ? Trade-India ? Trans Asian Shipping

Services ? Travancore Titanium

Products ? UAL - Orissa

? ING Vysya

? Orange County

? Iron Mountain

? Pantaloon Retail

? Winalite

? ITC Lifestyle

? Pepsi

? Wizmatrix ? XL Dynamics

? ITC Ltd

? Polaris,Chennai

? CPS/BIAL

? Jaro Education

? Proton Zone

? Yellow box

? Crossdomain

? Jindal Steel

? RAK Mulder

? You Broadband

? Cryptograph

? JP Morgan

? Reliance Footprints

? Zee Akash News

? Dekiru

? Jusco

? Reliance Fresh

? Zeeta Technologies

? Dream Quest

? Just Dial

? Reliance Jewels

? Zenith Software

? DreamGains

? Kapalin Bioscs

? Reliance Lifestyle Holdings

? Cosmic Meltdown

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Admirable Alumni Entrepreneurs Rolls on Wheels Dr. Yadunandan, an alumnus of NSB, started Rolls on Wheels, a fast food eatery in 2012. It currently has 8 outlets and is doing a handsome business of Rs. 24 million annually. Yadunandan has an automated centralized kitchen which caters to all the 8 outlets. He employs over 35 people and believes that 'taste, quality, hygiene and quick service' are the key ingredients of his success. The average time of service is just 2 minutes. His vision is to be a pioneer in the quick service restaurant model. He intends to automate the entire production process and establish a strong cold chain network to enhance the shelf life and freshness of the products.

PUSH – Packaged Tender Coconut Water Safwan M M, an alumnus of NSB, established Global Associates to market bottled coconut water. His state-ofthe-art production plant in Manjeshwar, Kerala, processes and packages tender coconut water in PP bottles. The products are marketed in India and abroad. Safwan believes that bottled tender coconut water has immense potential as a natural energy and sports drink. His company focuses on quality and hygiene, and has a processing technology, which helps tender coconut water stay fresh and protected from the destabilizing effects of light and oxygen for 9-12 months. The product also keeps its natural taste and nutritional values intact.

Harsha of WINDOORS - Exploring Windows of Opportunities Harsha K P has ventured into manufacturing of UPVC doors and windows. He believes that all the training programs, which he underwent at National School of Business, will help him carve out a niche in the industry. He says that National School of Business provides just the right kind of platform for budding entrepreneurs to take off and DISHA, which is NSB's unique initiative, has skillfully nurtured his entrepreneurial aspirations.

44

Books authored by NSB students

Pradeep Bheema

Mahesh Kumar Thammandru

Swati Kumari

Global Alumni Network Renuka Molleti Marketing Manager, Mudra Signages, USA https://www.linkedin.com/in/renu ka-molleti-bb56a216

Sumit Kelkar Manager HR at Invenio Business Solutions, India https://in.linkedin.com/in/sumitkelkar-2308589

Hamsa V, Senior Staffing Specialist, International Business at BFS Pte Ltd., India. https://in.linkedin.com/in/vhamsa

Ravi Teja Sontineni SISA Information Security, USA https://www.linkedin.com/in/ravit ejasontinani91

Sarika Choudhary HR Manager, SC INDIAAXIOM TELECOM, India https://in.linkedin.com/in/sarika -choudhary-7810211b

Satyananth Pochemcharla Market Research Analyst, Mordor Intelligence, India https://in.linkedin.com/in/satyana nthpochemcharla

Shynisha Shaik HR Assistant at Lootah Group of Companies, Dubai https://ae.linkedin.com/in/shynish a-shaik-a8199335

Sireesha Chowdary Business Analyst PG&E, California, USA

Pullati Ashok Technology Recruiter at Morgan Stanley, India https://in.linkedin .com/in/pullatiashok

Vinaya Viswanathan HR Executive, Consilium Technologies (Pty) Ltd, South Africa https://za.linkedin.com/in/vinayav

Sonam Mahajan, Digital Marketing Strategist, Strategic Marketing Services, India https://in.linkedin.com/ in/sonam-prince2®-practitioneritil-2011®-85170423

Nishanth S Risk Analyst at Amazon.com, India https://in.linkedin.com/in/nishant h-s-a4b15539

Sakthi Suresh Shopping Experience Executive at IKEA, Kuwait https://kw.linkedin.com/in/sakthis ureshk

Ajay Udayar Area Credit Manager, L&T Finance, India https://in.linkedin.com/in/ajayudayar-6b820b13

Kiran Babu Kotte, HR Manager Arab Engineering Bureau, Doha, Qatar https://in.linkedin.com/in/kiranbabu-kotte-46517a56

45

Dr. K. S. Rangappa, Vice Chancellor, The University of Mysore, awarding MBA degree to a student of National School of Business

Convocation 2015 46

Admission Process Admission Requirements

Fee Structure

A degree from a recognized university (Applicants waiting for their final year results may also apply. However, such students will be given provisional admission).

Admission Fee

: Rs. 30,000

Program Fee

: Rs. 90,000 per semester

Total

: 3,90,000/-

A Test Score: We accept scores of all management admission tests to ensure that there is no discrimination of applicants based on the test they have taken and to ensure equal opportunity for all well-qualified students to be in the program. An applicant who has not taken any one of these tests is required to take the National School of Business Test, which is administered to the applicants on the day of personal interview. Interview: Personal/Telephonic While admitting candidates, the selection committee considers academic performance and test score, performance in the interview, prior work experience, level of maturity and motivation, ability and willingness to make a commitment to the graduate study in business, extracurricular achievements, honors and awards.

Application Procedure Step 1: Send paper based application form OR apply online. Step 2: Once your completed application is submitted, our admission officers will get in touch with you within three working days to schedule interview. Documents needed at the time of admission All the applicants are advised to bring the following documents at the time of admission.

? 10th Standard Certificate

Hostel Fee : Rs. 7,000 per month (includes food & accommodation)

List of banks that provided education loans to our students Allahabad Bank ?

Indian Bank ?

Andhra Bank ?

Indian Overseas Bank ?

Andhra Pragathi ?

Karnataka Bank Ltd. ?

Grameena Bank Bank of Baroda ? Bank of India ?

Karur Vysya Bank ? Oriental Bank of ? Commerce

Bank of Maharashtra ?

Punjab National Bank ?

Canara Bank ?

State Bank of Hyderabad ?

Central Bank of India ?

State Bank of India ?

State Bank of Mysore Central Co-op Bank Ltd. ? ? City Union Bank Ltd. ?

Syndicate Bank ?

Corporation Bank ?

UCO Bank ?

Dena Bank ?

United Bank of India ?

The Jammu & Kashmir ?

Vijaya Bank ?

Bank

Admission Hotlines

+ 91 937 9 244 007 + 91 937 9 244 004 Email: [email protected]

? 12th Standard Certificate ? Degree mark sheets for all years/semesters/ trimesters

Follow us on

? Degree Certificate (Provisional/Official), if available ? Copy of the test score

Search word: National School of Business 47

International Speakers & Professors

Mr. Trinh-Xuan President, Chamber of Commerce & Industry, City of Pau, France

Dr. Thierry Lorey Professor, ESC-Pau, France

Prof. Francine Maubourguet Former Head-IR, ESC-Pau, France

Dr. Patrice Cailleba Dean, ESC-Pau, France Mrs. Sancerne Gaelle Program Associate, ESC-Pau, France

#33, 22nd Main, I Cross, Phase-II, J P Nagar, Bangalore-560078 Ph: +9180 30251440-41 | [email protected] | www.nsbindia.org

Admission Hotlines:

0 937 9 244 007 / 0 937 9 244 004

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