LEROY MERLIN France
Communication & institutionnelle Communication Interne Interne & institutionnelle
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Our ambition : accompanying inhabitant’s dreams worldwide • GROUPE ADEO is a pioneer company, Today Leroy Merlin France is the leader, on the French DIY market, in home and lifestyle improvements. • Specialized in the sale of products and projects, its ambition is to “help each inhabitant to dream of his future home and to fulfill his dreams”, and by placing customer satisfaction as his first overall concern. Communication Interne & institutionnelle – Avril 2014
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A Story which started in 1923 and is still in its construction 1923 - Adolphe Leroy and Rose Merlin start selling American military stock, retrieved at the end of the First World War. 1960 - The “Stock Americain” opens more warehouses in the North of France and becomes “Leroy Merlin”.
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A Story which started in 1923 and is still in its construction 1968 - Opening of a self-service DIY store in Noeux-Les-Mines (North of France). 1980 - With its 33 stores, the company is purchased by the Mulliez Family. 1986 - Launching of the employees shareholder scheme.
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A Story which started in 1923 and is still in its construction 1995 - Launching of the Corporate project, “Vision” process : Leroy Merlin France is the first company, to lead all of its employees in one unique process in the world.
2005 - Leroy Merlin France opens its first franchised store and has 5 today.
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A Story which started in 1923 and is still in its construction 2007 - The multi-modal site in Dourges (North of France) opens the new logistical centre Leroy Merlin France, covering 54 000 square meters. 2009 - Opening in Valence (South of France) of the first positive energy store. 2010 - Opening of the second multi-modal logistic centre in Valence.
2011 - Opening in Perpignan (South of France) of a low-energy building without energy compensation.
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A company, which has constantly grown for twenty years Key Figures in 2014
Turnover :
20 000
5,8
employees
thousand million euros
121
integrated stores and 6 franchised stores An average of
60 000 references in stores + 20 000 available “on-order”
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180 million visits on leroymerlin.fr
Progress of
3,9% Surface area store : from 3 700 up to
21 700 square meters
logistical multi-modal platforms in Dourges (North of France) and Valence (South of France)
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3 000 suppliers
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Our presence in France
121
End of 2014
integrated stores
9
Regional management offices
6
franchised stores Communication Interne & institutionnelle – Avril 2014
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A company philosophy which is strongly shared The values that describe our “company’s spirit” are enacted everyday by a real devotion to our customers, through the pleasure we take in our jobs and by a real taste for human relationships. From the values of Commitment, Simplicity, Generosity and Respect, another strong value is added : Autonomy in the workplace. The right decisions are taken as close as possible to the field by those who have the best knowledge.
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A company philosophy strongly shared
The teams of Leroy Merlin France have built a Corporate Plan which reflect its values. It is led each day through management by participation, where Managers are encouraged to “naturally” trust and to generate ideas from their teams rather than imposing their own ideas. It is this culture that is the best guarantor of our sharing policy.
Our Sharing philosophy is in the depth of our Human policies
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Our Human Policies : Acquiring qualifications
Leroy Merlin France has devoted for over 15 years, more than 5% of its payroll to training employees, three times more than the registered average in France.
Acquiring qualifications is at the heart of our corporate strategy. The company enables each employee to elaborate his professional training project. An internal training institute, Leroy Merlin Development Institute (IDLM), created at the beginning of the 1990's, recognized now by the State, develops more than 450 tools and pedagogical contents responding to the needs of the company and those of the employees : e-learning units, innovative training workshops…
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Leroy Merlin, an attractive employer Leroy Merlin France is awarded “it is great place to work” in the Best workplaces Institute academy, and has been on the prize list for the last ten years. In 2014, Leroy Merlin gets the 6th place, and stays the first company of this size with such a level of result. Among the more significant results : • 86 % of the staff consider that the management handles the company truthfully and in respecting the ethical codes. • 76 % consider that the company offers useful training for their personal development.
• More than 90 % have underlined the diversity spirit of the company, and think that the employees are fairly treated whatever his age, sex, religion, ethnic origin or possible handicap. • 86 % are proud to say that they work for Leroy Merlin. • The quality of integration of the new recruited is admitted by 91 % , all position levels included. Communication Interne & institutionnelle – Avril 2014
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Leroy Merlin, an attractive employer The personality of the applicant, his frame of mind and his commitment make more difference than the qualifications he has, particularly in jobs such as Sales-Adviser, Customers Service Host(ess) and Logistics. With regard to other key positions, the company is as much interested in graduate applicants, from third level education with or without experience, as in candidates without qualifications, but with successful experience in a similar profession.
1 950 employees have been recruited (Long Term Contracts) in 2013. Every year 70% of available jobs are filled in-house
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Leroy Merlin, an attractive employer
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Our profession : Helping each inhabitant to dream of his home and to fulfill his dreams Leroy Merlin places its inhabitants' satisfaction at the heart of its preoccupations. • Listening to understand their expectations. • Providing inspiration to them, proposing ideas to them that respond to their needs, • Offering the best choice in products and services. • Accompanying them so as to fulfill their projects. • Contributing to developing concepts and responding to home problematic.
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Our profession : Helping each inhabitant to dream of his home and to fulfill his dreams Leroy Merlin France has built its corporate strategies around a number of ideas : • Choice: an offer of 80 000 available references, easy to reach for the inhabitants, everywhere, when they want, and 40 000 references can be bought by remote access. • Price: a policy that enables each inhabitant whatever his budget, to find an answer to his need. • Pedagogy : it depends not only upon the skills of the teams in stores, but also upon a multiplicity of aids, tools and services (buying guides, DIY courses, installation services, telephone assistance...). • Confidence and proximity : a close built relationship with inhabitants, regulated by meetings and exchanges (customer events in stores, creation of DIY Clubs...) Communication Interne & institutionnelle – Avril 2014
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Leroy Merlin works towards sustainable Housing Leroy Merlin France signs a responsible improvement procedure, symbolized by a commitment :
“Dream up tomorrow’s home”
In practical terms, this commitment aims at : • Designing a house that respects its inhabitants. • Preparing the future of a house. • Preserving the comfort of its inhabitants in all of life’s situations. • Dreaming up and providing affordable solutions. • Encouraging the use of less polluting products.
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Leroy Merlin works towards sustainable Housing Our commitment “Dream up tomorrow’s home” can be put into four themes. Each of them accompanies the product and the services depending on their specific functions.
For a healthier house
For a more economic house
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For a more comfortable house
For a more eco-friendly house
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Leroy Merlin optimizes its logistic circuits and restricts its environmental footprint Leroy Merlin develops a logistic process that enables to optimize product availability for customers, while limiting the ecological impact generated by their transportation - Building of two multi-modal platforms in Dourges (North of France) and Valence (South of France), which reduce the average distances between the warehouses, suppliers and stores. - Diversification of the mode of transport: 8 million kilometers have been saved on the road over three years, thanks to river traffic and to the combination between rail/road transport. - Optimization of the trucks load.
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Valence : a positive energy store Perpignan : low-energy building without energy compensation End of 2009, the new store opened in Valence (South of France) testifies to the advances made by Leroy Merlin. It represents building standards in the field of sustainable development of the future stores of the company. In 2011, Perpignan (South of France), a new step in the realization of very low environmental and energetic impact buildings.
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The Leroy Merlin Foundation “For housing adapted to everyone”
The Leroy Merlin Foundation generated by employees willing to involve themselves in favour of disabled persons or dependent people .
Employees commit their help to families and help them in their plans to improve their home. 350 projects have been handled since 2006 Since 1998 Leroy Merlin has also been a partner in the competition of “Papas Bricoleurs et Mamans Astucieuses”, (DIY Dads and clever Mums) the aim is to help families whose children are disabled. Its target is to stimulate “clever” innovation to fit their housing.
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For more information www.leroymerlin.fr www.leroymerlin.com www.recrute.leroymerlin.fr www.fondationleroymerlin.fr www.leroymerlinsource.fr www.ducotedechezvous.com www.groupe-adeo.com Communication Interne & institutionnelle – Avril 2014
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GROUPE ADEO The figures in 2013 1st french Player on the D.I.Y international market • 73 500 employees (3 800 recruited in 2013)
• 28 business units, 13 countries. • Turnover 2012: 16.3 thousand million euro • Classified in the 3rd world row • Classified in the 1st European row Communication Interne & institutionnelle – Avril 2014
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GROUPE ADEO The Signs Multi-expert Signs LEROY MERLIN 348 stores 6 000 up to 19 000 metres square KOZIKAZA 1 community web site
Proximity Signs AKI, BRICOCENTER and WELDOM 391 stores, including 246 franchised stores 1 000 up to 4 000 metres square
Discount / Warehouse Stores BRICOMAN and BRICOMART 60 stores 5 000 up to 10 000 metres square DOMPRO Sign for the professionals 126 sales units
Decoration Signs ZODIO : 10 stores DECOSMART, LIGHTONLINE, DELAMAISON, DECOCLICO, HOMES UP : 5 referent web sites of sale on line - 2 showrooms
Specialized Signs KBANE : 2 stores Communication Interne & institutionnelle – Avril 2014
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