Legendary fashion magazine

Media kit

2016

High Fashion Numéro is the legendary fashion magazine, a symbiosis of fashion and art. Numéro came to Russia after the stunning success in France, Japan, China and Thailand. The magazine talking about the most progressive fashion and culture events is full of fashion stories and interviews with the central figures of modern fashion, talks about the personalities with a prospection.

Launch in France Launch in Russia Circulation Frequency

March 1999 March 2013 360 000 8 times

Concept

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Numéro proposes a new formula for the women’s glossy magazine of top class - contemporary fashion and art are represented here through an exceptional level of photo shoots and the opinions of professionals forming future trends. Flawless graphics design, certain editorial policy, bold visuals, working with the top names of fashion photography, landmark talented new designers and all the best in art - all this makes Numéro the expert in the world of fashion journalism. Numéro - Journal of the style that goes beyond trends.

Renata Litvinova Editor-at-Large

5 «For me this is a new experience in my life, a very ambitious challenge. I was proud to accept this offer. I believe that the Russian Numéro should capture its daring place in the fashionarena. I will do everything to facilitate Numéro’s reputation in its desire to be different from anyone else. You see, I ‘m already talking about the magazine as of a kind of living person!»

About

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Fashion

Best photographers and stylists Numéro format’s quintessence.

Accessories

Beauty

Glam

Fashionable accessories - line up like details of gorgeous puzzle.

Interviews with the most powerful persons in beauty-business, discoverers and artists.

Jewelry masterpieces, worth seeing and discuss.

From the capital letter

Draft

Art

Interviews with the most outstanding persons from all spheres of contemporary fashion.

Designer’s portraits of key fashion brands.

Best exhibitions and the main events in the world of art.

Workshop

Design

Books

Artists tell about their unique methods in their own workshops.

Key pieces of nowadays design.

Recent literature and book publishing, photo albums and monographs.

Аrchitecture

Cinema

Music

Photos of the most up-to-date architecture masterpieces and stories about them.

Key events of the month, and interviews with the cinema gurus.

Music world events – the portraits of new celebrities and interviews with them.

Whats up?

Panorama

Insider

Review of the latest news in fashion and art.

New fashionable places: flagship stores, boutiques, hotels and restaurants.

Reports from the most fashionable parties and events around the world.

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Fashion The main brands are loyal for Numero fashion choice. Photo-shoots are the real masterpieces of fashion and art. Numéro photographers: Karl Lagerfeld, Jean-Baptiste Mondino, Peter Lindbergh, Anthony Maule, Greg Kadel, Guido Mocaico, Miguel Reveriego, Camilla Akrans, Soia Sanchez, Mauro Mongiello, Solve Sundsbo, Eric Maillet etc A list of these names are not replenished quickly, as the demand for new photographers of Numéro is the only one – to be visionnaire. Special fashion issues are in March and in September.

Beauty Creative art shooting of textures and vials, overview of the most impressive new products of beauty, interviews with the most talented craftsmen in the beauty-industry. Each time gorgeous Beauty-Object is coming,be sure, it will appear on the pages of Numero.

Special Beauty issue – May-June

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Jewelry Each jewelry shooting is a unique and fresh story. Interview with the famous designers, most up-to date selections, focus on the extra ordinary pieces from the latest collections. News and achievements Of the jewelry art and branding.

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Two times in a year we pay our special attention to the theme of accessories – watches, jewelry and other masterpieces.

Special Jewelry issues – April, July-August, October-November

Editorial calendar

2016



Placement

Materials

Issue

confirmation

deadline

On sale Topic

#29 February 15/01/2016 Underwear

01/12/2015 15/12/2015

The first issue with participation of the new Editor-at-large – Renata Litvinova Cover and top story – ZEMFIRA

#30 March 19/02/2016 fashion

12/01/2016 26/01/2016

#31 April 18/03/2016 Accessories

05/02/2016 19/02/2016

#32 May-June 22/04/2016 Beauty / Swimwear

15/03/2016 29/03/2016

#33 July-August 24/06/2016 Watches / Jewellery 17/05/2016 31/05/2016 #34 September 19/08/2016 fashion

12/07/2016 26/07/2016

#35 October-November 23/09/2016

Accessories / Fur

16/08/2016 30/08/2016

#36 December-January 25/11/2016

Gifts

17/10/2016 31/10/2016

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Audience «Numéro is the embodiment of the things that other magazines can’t be audacious enough to do. I would like to bring something crazy, some kind of talented madness which this magazine has always been famous for» Renata Litvinova

The target audience of the magazine is divided into two main parts: • women (25-45 years): adults, held as an individual, independent, know a lot about life. Such reader does not want to see on the pages of the magazine direct advice and decisions of others.

• professional and creative community: the owners and employees of companies working in the field of fashion, fashionBaer, photographers, models, journalists, artists, etc.

Both categories of readers like Numero for forecasts, trends and inspiration that are on the pages of the magazine.

Women Men

80% 20%

Age 20-24 years 25-34 years 35-44 years 45 +

15% 28% 39% 18%

Education High School

42%

Income Average and above average social status Top managers Creative intelligentsia

60% 46% 37%

Marital Status Single / Married 40% The level of taste and consumption 40% buy clothes in designer boutiques 70% of spending on premium brands funds skincare 51% buy fragrances only luxury brands 39% travel abroad more than five times per year (From a survey of visitors to the premium shopping centers, TNS Gallup Media)

Distribution Printed circulation 360 000 copies

8%

4,9%

4,8%

St. Petersburg Санкт-Петербург

Волжский Volga regionрегион

Siberia Сибирь

The magazine is also distributed abroad in the following countries: France, Italy, USA - 5% Above-noted percentage and territory correlation of the circulation can be changed in different issues.

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Moscow Москва

65%

South Region Южный регион

5,4%

Урал Ural

5,1%

Far East Восток Дальний

1,8%

Advertising rates Numéro 2015 Single page Double page



Preferred positions 1st double page spread 2nd double page spread 3rd double page spread 4th double page spread 5th double page spread 6th double page spread Outside back cover Inside back cover Special double page spread Advertising Tunnel double page spread Opening section Double page spread in first part of the magazine Categories Special single page Facing editorial single page Single page in the first part of the magazine

EURO 14 550 27 400 39 300 37 000 34 650 33 850 33 650 33 550 19 400 51 400 30 250 30 150 30 050 30 140 17 850 18 800 16 005

24 Prices do not include 18% VAT. Special placement in the first third - extra charge of 10%. Guaranteed placement of bands - extra charge of 5%. Prices for accommodation in the Journal of additional promotional materials and advertising publications marked advertorial is determined in each case separately. Separately calculated as the cost of cover gatefold.

Technical requirements Spread: 460x300mm + 5mm bleeds

Page: 230x300mm + 5mm bleeds

Advertising layouts are accepted in the following formats: 1. InDesign (up to CS5.5 version). All fonts should be curved; all images used in the layout should be sent in a separate folder. 2. Illustrator EPS. All fonts sould be curved, raster graphics should be pasted as Embended, not Link. 3. Raster files in TIFF format – 100% of advertising page, 300 dpi, CMYK, without layers and additional channels. Please consult with our specialists about color separation options. 4. Composed PDF files should be conformed to PDF/X-1a standard. General requirements: 1. Size of the layout should be conformed 1:1 to an advertising page in the magazine. 2. Name of the file should not be longer than 20 symbols (only letters a-z and numbers 0-9). 3. There should not be extra or intermediate files.

Requirements to the layout elements: 1. Font sixzel less than 6pt not recommended. 2. Black text should contain only black color and have Overprint attribute. 3. Line thickness should not be less than 0,5 pt, minimum thickness of reversing lines is 1 pt. 4. Significant elements of the layout aren’t located closer than 5 mm from trim size. 5. For trimming it is necessary to make a cutting line at 5 mm from the image (bleed = 5 mm). 6. For advertising layouts that are placed on the fisrt spread (2 cover and the fist page) it is necessary to put images 4 mm from the spine to prevent significant information from appearing in the binder. Attention: 1. For dark black use С:50 М:40 Y:30 К:100. 2. All white layout elements should be Knock out. 3. Printer’s marks (registration, cut, etc.) in the layout are forbidden. 4. There must be the word «реклама» (advertising). 5. Using semi-transparent vector elements aren’t allowed, such elements should be rasterized. 6. Total Ink Limited in every element should not be more than 320%. 7. Recomended print profile — ISO Coated v2.icc 8. Files created in CorelDraw aren’t allowed. Hard copy should be enclosed to the layout. Preview versions should be attached to layouts submitted via Internet. Prepress department: Aleksey Sherbakov. [email protected]