DEVELOPMENT OF LEATHER CLUSTER AT PRATAP NAGAR & JODHPUR CITY, JODHPUR.

Leather Juti

Leather Tanning

MEERA SANSTHAN BAKTAWAR MULL JI KA BAGH JODHPUR – 342003 PHONE NO. 0291-2434166 FAX NO. 0291-2611775 EMAIL. [email protected] 1

CONTENTS Chapter 1. INTRODUCTION OF CLUSTER 1.1 Definition of cluster 1.2 Cluster at a Glance 1.3 Objective of cluster 1.4 Area Profile 1.5 Historical Background 1.6 present status of Cluster 1.7 Overview 1.8 Cluster Map 1.9 Major Activities 1.10 Analysis of Activities 1.11 Main turning point

Page 4 -12 4–5 5 6 7 7-8 8 9 – 10 11 11 – 12 12 12

2. AVAILABLE INFRASTRUCTURE & SWOT ANALYSIS 2.1 Available Infrastructure Facilities 2.2 Raw Material Distribution Facilities 2.3 Contribution Channel 2.4 Level of Associations 2.5 Process Flow Chart 2.6 SWOT Analysis

13 - 16 14 14 14 15 15 15 - 16

3. STRATEGY TO DEVELOP CLUSTER 3.1 Major Problems of Cluster 3.2 Suggestions 3.3 Information Network 3.4 Proposed Strategy to develop Cluster

17 - 22 18 19 – 20 20 21 – 22

4. ACTION PLAN & FUND REQUIREMENT 4.1 Action Plan & funds requirement

23 – 34 23 -34

2

INTRODUCTION OF CLUSTER

3

ABOUT LEATHER CLUSTER PRATAP NAGAR & JODHPUR CITY INTRODUCTION If one goes by the broad sense, a cluster is a loose, geographically bounded collection of similar and/or related firms. These firms that together create competitive advantages for other member firms and the local economy. Policy makers, researchers, authors and experts from diverse areas have evinced interest in small and medium enterprises (SMEs). Rosenfield defined clusters as “geographically bounded concentration of similar, related or complementary businesses, with active channels for business transactions, communications and dialogue that share specialized infrastructure, labour markets and services, and that are faced with common opportunities and threats”. The United Nations Industrial Development Organization (UNIDO) defines cluster as: “A sectoral and geographical concentration of enterprises faced with common opportunities and threats which: a) gives rise to external economies (e.g., specialized suppliers of raw materials, components and machinery; sector specific skills, etc;) b) favours the emergence of specialized infrastructures and services; and c) enables cooperation among public and private local institutions to promote local production, innovation and collective learning” One of the predominant elements of clusters is the presence of micro enterprises. SMEs engaged in manufacturing related products get together and give rise to various kinds of economic and non-economic linkages.

4

CLUSTER AT A GLANCE This is the biggest hidden potential cluster of leather juti still unexplored. This area had a good number of traditional juti artisans but the products are not matching to the need of contemporary market so the traditional craftsmanship is at the verge of extinction. Jodhpur juti are world fames for softness and light weight Rajasthan has a large live stock population (around 477 lakh) which makes it 160-180 lakhs hides and skins. The state has about 20,000 unorganized units engaged in the tanning, most of the tanning undertaken with in the state is through the traditional vegetable tanning process wet blue or chrome tanning facilities are available at Manpura Macheri (Jaipur). A large number of artisans are scattered in the entire Jodhpur district has been involved in juti making and leather embroidery work from vegetable tanned leather prepared in the village. The artisans involved in the process of juti making belongs to the poor sections of scheduled caste and quiet of the below poverty line. This is the only sector in which we can provide employment to large number of youths at their doorsteps within minimum capital investment. Literacy level is fifty percent among the artisans. The younger generation is more educated.

PRATAP NAGAR & JODHPUR CITY 1. No. of Artisans

:

4500

6. Main Products of Cluster

:

(i) Marwari Juti (ii) Jodhpuri Juti (iii) Leather goods (iv) Leather

3. Turnover of the Cluster

:

Rs. 3,00,00,00

4. Total Production

:

2,50,000 Pairs/annum 30000000 Rs. annum

5. Export from Cluster

:

Through handicraft Exporters

5

OBJECTIVE OF A CLUSTER The cluster development programme is a comprehensive strategy aimed at holistic development of the cluster through planned interventions to achieve the main objective of raising the income level and thereby living standards of the artisans through various interventions. The main objectives are as follows :

Development of Artisan clusters in an inclusive and holistic manner in a sustainable and self reliant manner facilitate collectivization of the Artisan and service providers Inculcate common infrastructure usage & services in a viable format Create an environment of empowered and participative decision among cluster actor /weavers Encourage convergence of schematic assistance and support services from various schemes and programs of government.

VISION STATEMENT FOR THE CLUSTER

“Jodhpur Leather cluster will establish brand image and offer high unique value added products. The turn over of cluster will increase by 20% through strong market base in domestic and international market by 2010”.

6

AREA PROFILE Geography Jodhpur, one of the largest district of Rajasthan state is centrally situated in Western region of the State, having geographical area of 22850 sq. Kms. It has population of 28.81 lacs as per 2001 census. The district stretches between 2600’ and 27037’ at north Latitude and between 72 55’ and 73 52’ at East Longitude. This district is situated at the height between 250-300 meters above sea level. Jodhpur is bound by Nagaur in East, Jaisalmer in west, Bikaner in North and Barmer as well as Pali in the South. The length of the district from North to South and from East to West is 197 Km.& 208 Km. respectively.

Jodhpur Weather Jodhpur Climate is of an extreme type, with the variations in temperature range being very high. Weather in Jodhpur, Rajasthan is dry and hot, a typical desert weather. The average annual rainfall is approximately 32 cm. In summer, the maximum temperature is around 42 deg and the minimum temperature is around 37 deg C. In winters, the maximum temperature is around 27.5 deg C and the minimum temperature is around 15.5 deg C. Jodhpur is bright and sunny throughout the year. The best season to visit the city is between October and March, when the climatic conditions in Jodhpur, India are the best. Historical Background Leatherwork is a traditional activity in the urban and rural areas of Jodhpur and leather artisans are available in every village. In some of the village only one or two families are involved in the work whereas in others clusters of artisan are found. However, with the passage of time many of the leather artisans have shifted to other activities as a result of social changes and their perceived position in the social hierarchy. The art of making traditional 7

“Jutties” is slowly fading out as a result of large number of the community being reluctant to undertake the work. However, the leather workers who have stopped the activity are seen to be finding it difficult to get alternative remunerative employment. There is lot of scope in Jodhpur to diversification, providing new designs, market research and such other interventions, which will facilitate the artisans as well as in neighboring states for good quality “Jutties” and “Mozris” which serve as a fashion accessory for youth. Present status of the cluster Jodhpur has always been very famous for leather “Juttis” or “Mozris” and the nomenclature of “Mozri” with beautiful embroidery work as “Jodhpur Jutties” tells it all. The leather-based units are mostly individual households units from “Meghwal” caste employing both male and female members doing stitching and embroidery work respectively. They are engaged in making traditional shoes called jutties made of tough leather and are of ordinary design are sold in the villages or in near by markets. The level of skill required to make the jutties is quite ordinary. In Jodhpur large numbers of Leather clusters exist, but no systematic approach has been adopted for the development of various Leather cluster particularly with reference to technology up-gradation or broadening the marketing base of the product. Entire system of Jodhpur Leather Cluster are gripped under intermediaries activities that is the reason why actual profit are not going to genuine party Traders also give loan to the artisans on higher rate of interest and exploit them. There is not any direct linkage between artisans and retailers & wholesalers. Present set –up is being defined in figure no.

8

JODHPUR JUTI AN OVER VIEW

This is one of the biggest leather juti artisans cluster, they are the custodian of traditional knowledge, traditional technology and heritage of India about which we all talk with pride. Jodhpur is at distance of 340 Km, from jaipur and is well connected by rail, road and air. Pratap Nagar Jodhpur are the main cluster of leather juti. The products are not matching to the need of contemporary market. So the traditional craftsmanship is at the verge of extinction. Jodhpur of Climate is very hot in summer and cold in winter. Monsoon season is of very short duration.

LEATHER ARTISANS IN JODHPUR DISTIC S.No

Name of the

Activities

Cluster

1.

Total no. of

artisans

Female artisans

Pratap Nagar Leather juti & 3000 &

2.

Total no. of Male

1500

Total

4500

Jodhpur leather

City

embroidery

Balarva,

Leather Tanning

Mathania

250

-

250

150

450

200

800

&

Pipar 3.

Dundra

Leather juti & 300 leather embroidery

4.

Tivari

Leather juti & 600 leather embroidery

9

CONCEPTUAL BACKGROUND Rajasthan is the base for a wide range of handicrafts in the country. The handicraft support over five millon rural families in the state, which is about nine percent of the rural polulation. The demand today is more tradition neutral and international oriented rather then for traditionally unique handicrafts. This shift has make the rural artisan more depended on intermediaries /exporters in terms of design and product orientation in view of this changed scenario, production basis are increasingly shifting from the rural informal to the urban formal sector where the benefits are dramatically moving away from the artisans to the new factory establishment. The or risk and in the absence of access to either resources or markets is satisfied with predetermined wage contracts which are often abysmally low/some times exploitative. The work order are also seasonal. All this has result in the artisan often having to abandon skilled work for unskilled labour makets. Artisans are more being displaced for want of organized. Production, stagnation in product design their general in ability to keep pace with the dynamic changes in technology, market preferences and tends. In order to cater the same, we also have to go for product diversification and design development viewing to the high and niche demands for utilitarian and decorative artifacts. Juti is done by female artisans in every house hold of these cluster and still it is very popular and fascinating all over the country. 10

CLUSTER MAP CLUSTER MAP PRATAP NAGAR JODHPUR CITY

R.M.S. (JATIYA FAMILIES)

TRADERS

ARTISANS

Against order

ARTISANS

OWN SHOPS

EMBROID ERY TO

CONSUMER

WOMEN ARTISAN

MARKET

MAJOR ACTIVITY Leather embroidery by women and juti marking is the only major activity in Jodhpur. Juti is their parental work some of the ladies are also engaged in doing embroidery work on bed sheet and dress material. The hand 11

embroidery work is very fine embroidery and every women and girl in every house is engaged with the juti. In Pratap Nagar Jodhpur some educated younger generation has left job and got some government service as a teacher, cluster some have, opened their shops in city towns. Some families known as Jatiya are engaged in processing of leather called vegetable tanning. So this is a purely leather Juti cluster.

ACTIVITY WISE ANALYSIS OF CLUSTER Income per month 1. Vegetable tanning

200 families in

3000 to 6000 per

Balarwa pipad

family

And Mathania 2. Leather embroidery

1000 Ladies

300 to 500 per

At Pratap Nagar

women artisan

& Jodhpur city 3. Leather juti manufacturing

3000 artisans

2100 to 3600

Pratap Nagar &

Per Artisan.

Jodhpur city TURNING POINT All the artisan in cluster is making traditional Juti for local maket with one design of that the with no different of left and right foot, percent of production consumed in local market and balance 20 percent in urban area. Due to continuous drought rural buyers mainly farmers are loosing buying capacity under the circumstances if these artisans are trained on latest design foot wear these artisans will definitely fetch higher prices for their product. They should be trained on new design and patterns, which is available in the market. If market support is provided initially they will capture the urban market in year or two. If right direction is provided they may penetrate in international market. 12

AVAILABLE INFRASTRUCTURE & SWOT ANALYSIS

13

INFRASTRUCTURE FACILITY AVAILABLE There are institutional infrastructure available at Jodhpur for vocational training. There are degree colleges in private & Government sector at Jodhpur. Polo technique and ITI Institute also present there many branches of banks are present there, but there is no specific leather institution is established. Banks are active and there taking participation in small enterprises. RAW MATERIAL SUPPLY CHAIN In Balarwa Pipad Mathania about 250 Jaitya & Ragger families. But only 150 families are engaged in traditional washing of leather called vegetable tanning. Other left the job. Artisans goes to jatiya houses and select their raw material and make the payments some times cash and credit as per their understanding where as the artisans of Pratap Nagar procure raw material from Jatiya houses of Balarwa Pipad Mathania .

Diagram supply chain VEGETABLE TANNED LEATHER JATIYA FAMILY

Traders

Artisans

CONTRIBUTION OF THE CLUSTER IN THE ECONOMY Leather Juti making and leather embroidery is the only major activities of these clusters about 1500 percent of mochi families are directly involved in the leather activities. This is the only industry in this cluster production of juti is about 2000 pairs per day and average cost of one pair juti is about Rs. 100. So the total income of the cluster is Rs. 200000 per day. Assuming 25 working day there is ration of Rs. 50 lakhs (approx) per month. Leather activities has the major contribution in the economy of Pratap Nagar and Jodhpur city Cluster, the cluster will be effected if the production will be reduced. 14

ASSOCIATIONS IN THE CLUSTER The leather artisans are not united under the umbrella of an association and lobbying is absent. The artisans do not coordinate their efforts nor repose any faith or confidence in their fellow artisans. The mochi and Ragger samaj remains only social platform.

Process Flow Chart : skinning of dead animal V keeping leather in water V Chemical solution in tank V Hanging of leather after water filled for 3-4 days V Drying of leather for 1-2 days in sun V Pressing of leather after spreading with caster oil V Dyeing of leather in different colors V Selling the leather in the market V Different are manufactured with these leathers V Different products are sold in the market directly or through middle man

SWOT ANALYSIS: Strength • Sufficient no of artisans, • Government policies, • Availability of work force • Local Availability of Raw material 15

Weakness • Internal conflicts • Availability of Raw material • No local market • obsolete design and product range • lack of any welfare schemes

Opportunities • Increase in demand to the increasing middle class customer base and its aspirations • Whole northern India is the potential market for the product • Immense possibilities in the export market,..

Threats • Non tariff barriers • slow rate of improvement in process & quality • Entry of more managed multinational in domestic market, • Quick change in fashion and test etc.

16

STRATEGY TO DEVELOP CLUSTER

17

MAJOR PROBLEMS OF THE CLUSTER 1. Lack of working capital and financial resources Financial constraints have induced dependence due to scarcity of financial resources on the part of artisans. 2. The leather artisans

are not united under the umbrella of an

association and lobbying is absent. The artisans do not coordinate their efforts nor repose any faith or confidence in their fellow artisans. 3. Most of the artisans are not well educated so they lack of short sightedness. 4. Lack of product innovations, new design inputs. 5. Most of the artisans are just in a position to write their names in Hindi and do not have any formal education. 6. Poor marketing skills. 7. Lack of quality assurance system. 8. Lack of clear understanding the market prospects in domestic and export market. 9. Lack of R & D for upgrading production process.

STRATEGY FOR THE DEVELOPMENT OF THE CLUSTER Initiating a program to bring all the leather artisans under a common umbrella is the need hour. All the units are on an equal footing and problems are similar. Initially small focus groups can be identified with their common problems. Once the confidence building measure is successful, the different groups can be brought under the common umbrella.

18

RECOMMENDATIONS 1. Training programe on new design, patterns and marketing etc. for the young and enthusiastic artsans amy be organized. Market linkages are the most important for development the industry. 2. Exposure to direct marketing is must. The government agencies that are already involved in the process of providing support should be involved in arranging visits to the various handicraft fairs. This should help provide support to all the artisan as they have not being exposed to such fairs. 3. Assuming good prospects, there is a need to setup artisan assistance center (AAC) to revive the old art and build up its market value and common brand image. 4. Encourage the setting up of SHG’s comprising of 15-20 artisans in each group. These SHG’s may involve themselves in marketing and raw material procurement and take the benefit of economy of scale. Later on these SHG’s may be formed into marketing cooperative comprising of some enlightened and dynamic leaders who are willing to take the lead cooperate with other members. 5. A design bank may be developed. Popular, traditional, and modern design that is appreciated by the consumer may be available for the use of artisans. New designs may also be developed by national Institute of design, National Institute of Fashion Technology etc. 6. The association of artisans and other players in the cluster may be formed. This association should involve itself with motivating us members and act as guidance bureau of the artisans. In order to achieve all this, it is important that a formal structure that will have a development outlook while adopting a commercial approach should be setup. The existing community leader and persons 19

in whom the cluster member have confidence must be set up. A society my be set up and may employ professional who will make available the necessary guidance and inputs for the development of the cluster. A liaison of organization such as SIDBI, NABARD, RIICO, RUDA COMMISSIONER (industries) and SC & ST corporation may be formed which will undertake to support the cluster set up on a contractual basis for a period of three years. EXPORT POTENTIAL OF INDUSTRY If the traditional practices are blended with new design and look, the export market is an attractive proposition recently Shri R.S. Shekhawat exhibited vegable tanned leather products (Juties/Hats) at Dubai international trade which was well receipt. The office of the development commissioner for handicrafts implements plan schemes covering various areas like training, design development technology up gradation, market promotion, exhibiton and publicity, export etc. the people has a craze of hand made products where as the leather juties are purely hand make products so this has a potential for exports. INFORMATION NETWORK As we know the information technology has played a vital role in every facet of our life. At same time the importance of IT can not be denied in craft sector also and it has a role to play in this sector. Internet which is a back bone of information technology can be used to connect artisans, their products and heritage to distant users globally. Artisans can get product and art. The Pratap Nagar is connected with telephone line and with internet facility but the artisans are not well educated that is why are not able to take advantage of this network. 20

PROPOSED STRATEGY FOR THE CLUSTER 1. Trust building activities To eliminate conflict among stake holders, it will include visit to firms, lectures, workshops, social gathering etc. 2. capacity building The cluster stake holders must be enabled to implement activities with a minimum of external support or without it, includes formation

and

strengthening

of

network,

associations

or

institutions assisting, training of network development agents, exposure visits etc. 3. Regular activities. Participations in trade fairs, quality and skills upgrading, training consultancy, sourcing international expertise etc. 4. strategic initiatives These are long run activities such as brand building, creation of laboratories, establishment of product testing design and R&D center, technology development policy changes etc. 5. Monitoring and review. To conduct cluster level workshops, assessment by knowledgeable experts and evolution programmes.

KEY ELEMENTS OF THE STRATEGY In the aforesaid background and analysis of the situations, and taking into accounts the strengths, weaknesses and threats in an endeavor is made in the following pages to suggest an action plan and implement the same for the artisans through the process of training.

21

In preparing the action plan the following key elements have been taken in to accounts. 1. to setup artisans assistance center (AAC) will work as guidance bureau to the extent possible. AAC will have to organize contact meetings. 2. The AAC shall also have to work as the agency for carrying out individual counseling of artisans and preparing batches for training and forming self helf groups. (SHG.) 3. the AAC shall have to make its own arrangement for providing (1) entrepreneurial training (2) design development / products development training with the help of NID/NIFT. 4. The AAC for the fulfillment of its objectives shall have to invite from time to time experts from NLDP,KVIC,NIDNIFT, NSIC, and other organization which are helpful in development the cluster. 5. The AAC will also provide escort services to artisans for techno economics feasibility reports, District industries center and financial institution and banks. 6. The AAC shall equip itself with various schemes of state of state government and government of Indian of India, all financial institution like RFC, SC & ST Corporation of state, SIDBI, NABARD, NSIC so that it is able to provide as far as possible “one window advisory service” to the artisans. 7. The AAC for all purpose will work under the guidance and control of director cluster with its headquarter at Jaipur.

22

ACTION PLAN & FUNDS REQUIREMENT

23

ESTABLISHEMENT OF ARTISANS ASSISTANCE CENTER Equipping the AAC with need based infrastructure in the form of furniture, stationary, training material and record keeping equipments etc. AAC two persons one as program manager and other marketing manager is proposed to appoint on retainer ship basis, proposed remuneration is Rs. 5000/- per month Rs. 10000/- Per month.

Linkages envisaged in the development of Jodhpur Leather juti cluster

ACC Meera Shanshan

BANK SIDBI NABARD

SBBJ/COOPERATIVE BANK/MARWAR GRAMIN BANK

DIC & NSIC

EDPS MEMT

Pratap Nagar Leather Juti Artisans cluster

DESIGN.INSTT NLDP, UNIDO ETC

24

MARKETS MINI MARKETING EVENT BUYER SELLER MEET TRAD FAI CATALOGUES INTERNATIONAL TRAD FAIR FASHION SHOW LEATHER FIAR

ACTION PLAN & FUNDS REQUIRMENT RESOURCES For successful implementation of any plan, howsoever well formulated four things in terms of resource are absolutely essential. 1. Manpower 2. Infrastructure and 3. funds 4. dadi cation at Pratap Nagar two persons – known as manager and marketing manger are proposed to be appointed. Both the persons are proposed to be remunerated by Rs. 5000 pm and Rs. 10000 pm.

TRAINING MODULE Four week training module have been evolved training aims at developing entrepreneurial

traits,

achievement

motivation,

activity

planning

,management inputs production planning, finance, accounting matter, decisions making, problems solving etc. The program would be of five and half hours duration each with half our break in between. The timing would be adjusted to suit the convenience of the participants if necessary other wise the intention is to have program from 10 am to 3 pm on all working days. INFRASTRUCTURE One permanent training cum production center is proposed to be established at Jodhpur for common work shed, improved tools kits & skiving, splitting & buffing machine lost plashing m/s strop catting m/c. The training cum production (TCP) center will be of permanent nature and the TCP will be having latest technology tools & equipment’s as per the need of artisans. The of TCP will be Rs. 13.8 lacs. 25

CLUSTER DEVELOPMENT PLAN 1. Cluster Development Plan Duration

:

3 year

To establish artisans Assistants center 1. Will work under the guidance. 2. Conduct awareness meeting. 3. Provide counseling. 4. Organize artisans into SHGS. 5. Provide escoure service of artisans.

FUNDS REQUIRED 1.One time Expenditure

Cost (Rs.)

Furniture (office Table, chari, fan, etc.)

20,000

Computer with Printer

50,000

Rent of promise (a) 5000 pm X3X12

1,80,000

Manager Salary 5000 pm X 3 X 12

1,80,000

Marketing Manager 10,000 pm X 3 X 12

3,60000

Office exp. (postage, telephone) etc 2000pmX12X3

72,000 8,62000

2. Artisan meet expanses (Twice in year) X 3 Total

60,000 9.22

FORMATION OF SHG Number of Group Required fund for one SHG Group Total Fund Required 26

: :

25 5,000 Rs.

:

1,25000Rs.

RAW MATERIAL DIPO

Rs.

Rent for Dipo 5,000 pm X 12 X3 Initial Subsidy for Raw Material

: :

1,80000 2,00000

PUBLICITY AND BRAND IMAGE 1. Formation of Website 2. Printing, Catalog & Broacher

: :

1,00000 1,00000

:

3,00000

EXPOSER VISIT 1. Leather Cluster visit 2. International leather fair etc.

PRODUCT DEVELOPMENT WORKSHIP Duration

:

One day

No. of Programme

:

2

Cost

:

50000

We will conduct one day product development Workshop at Jodhpur by inventing best talent available from place like FDDI. NIFT. IICD and marketing agencies.

27

Establish training com production center The artisans of jodhpur are making juti with traditional method . by adapting modern technique they increase their production and provide they quality. RS. Spliting Machine with Modern 15

1,50000

Skiving Machine 50,000 Buffing com finishing Machine

50,000

Inporved tool kit

50,000

Last 500 pair cost per 300

1,50000

Leather stitching Machine 10X5000

50,000

Leather cutting Table 8 No. 5000

40,000

Table Assembling 8No. 5000

40,000

Post bend swing Machine

50,000

Clicking Machine

1,50000

Stamping m/c

25,000

Other

80,000

Rent for training production center

2,40000

Footwear Technologist

1,20000

M/c Operator

60,000

Electric

60,000

Total

13,80,000

QUALITY AWARENESS PROGRAMME Duration

:

two Days

Cost

:

25000X2 = 50,000

28

DESIGN DEVELOPMENT PROGRAMME Duration

:

One Month

Cost

:

1,00000

No. of Prog.

:

15

Candidates

:

30

Total Fund required

:

15,00000

DETAILS TRAINING PROGRAMME FOR DESIGN DEVELOPMENT FOR JUTI Total No. of Trainees 450/- Artisans Per Batch 30 Artisans Duration : One Month Per training S.No.

Particular

Amount

1.

Designers Salary

20,000

2.

Helper Salary

3,000

3.

Raw Material

25,000

4.

Staifund

30,000

5.

Rent

5,000

6.

Rent for Machine

3,000

7.

Stationary

5,000

8.

Other – Taint, Dhri, Table, Chair etc.

9,000 Total :

1,00,000

ENTREPRENEUR SHIP DEVELOPMENT PROGRAMME Duration

:

10 days

Cost

:

50,000

No. Prog.

:

10

Total cost

:

5,00000 29

Object of the programme to development skills, preparation of project reports maintain books of account , how to obtained Bank loan, product costing and pricing etc.

MARKETING SUPPORTS. To organize Buyer seller meet. And Fashion Show Venue

:

0 Bombay/Delhi

Duration

:

One day

Cost

:

5,00000

One buyer seller meet. and fashion show will be organized at Delhi/Bombay in five star Hotel, Making agencies and exporters will be invited.

MARKETING STRATEGIES Direct sale to the customer and sales agents order Participated in exhibition and trade fair

Participated in following exhibitions. (1) Indian international leather fair channi coast

2,00000

(2) Indian International leather fair Delhi cost

2,00000

(3) Indian International leather fair Calcutta cost

2,00000

(4) Indian International leather fair Delhi cost

2,00000

Total

30

8,00000

SKILLS UPGRADATION TRAINING Duration

:

one month

Candidate

:

30

Programme

:

15

Cost of training

:

80,000

Total cost

:

12,00000

DETAIL TRAINING PROGRAMME FOR SKILL UPGRADITION

1. Tanning

5 Programme

2. Leather goods 5 Programme 3. Leather Juti Total

5 Programme

: Trainees 450 Artisans

Duration : One Month Per tanning Per Batch 30 Artisans

Particular

S.No.

Amount

1.

Master crafts man Salary

10,000

2.

Helper Salary

3,000

3.

Raw Material

20,000

4.

Staifund

30.000

5.

Rent

5,000

6.

Rent for Machine

3.000

7.

Stationary

5,000

8.

Other

4,000 Total :

31

80,000

PRODUCTION COM TRAINING CENTER FOR LEATHER TANNING.

Land cost Building Holl (20X35)

Rate 2000

:

NIL

:

1400000

Machinery 1. Pit 12

cost per pit 40,000

4,80000

2. paddle 2 No. per paddle 50,000

1,00000

3. Drum

1,50000

cost of durm

4. Flishing Machine

3,50000

5.Saving Machine

3,00000

6. Spleting Machine

3,50000

7. Spray Bursh

50,000

8. CETP

20,00000

9. Electric

3,00000

10. Other Leather Technologist, Machine Operator

3,00000

Other Salaries

Total

32

57,80000

TOTAL FUND REQUIREMENT RS. Artisans Assistance center

9,22000

Formation of SHG

1,25000

Raw Material Dipo

3,80,000

Product development workshop

50,000

Quality Awareness prog.

50,000

EDP

5,00000

Training com. Production center for juti

13,8000

Training com production center for leather training

57,80000

Marketing supports

5,00000

Participated in exhibition

8,00000

Publicity Brand Image

2,00000

Exposure visit

3,00000

Skills up gradation

12,00000

Design development

15, 00000

Total

1, 36, 87000

33

FUND SREQUIRED FOR THREE YEARS AT PRATAP NAGAR, JODHPUR CITY, BALARVA (JODHPUR) S. NO. 1. 2. 3. 4. i) ii)

iii) 5. i) ii) 6. i) ii) 7. 8. 9.

Actives

Total Amount 9.22 1.25 3.80

Artisans Assistance Center Formation of SHG Raw Material Dipo Product Development Activities Product Identification 0.50 Workshop Training cum Production Center 1. Juti 13.80 2. Tanning 57.80 Quality Awareness 0.50 Programme Capacity Building Activities Design Development 15.0 Progarmme E.D.P. 5.00 Marketing promotion Activities Buyer seller meet and 5.00 Fashion show Fair & Exhibition 8.00 Publicity and Brand Image 2.00 Exposure visit 3.00 Skill Up gradation training 12.00 Total : 1,36,87000

34

Lacs 1 year 2 year 3rd year 2007-08 2008-09 2009-10 5.00 2.00 2.22 1.25 1.60 1.60 0.60 st

nd

0.25

0.25

-

13.80 0.25

20.00 0.25

37.80 -

5.00

5.00

5.00

2.5

2.5

-

-

5.00

-

2.00 1.00 1.00 4.00

4.00 0.50 1.00 4.00

2.00 0.50 1.00 4.00

37,65000

46,10000

53,12000

35

36