LAZER FRENZY REVENUE

Creative Works, Inc. www.lazerfrenzy.com

Summary… In an effort to help our clients understand the revenue potential of the Lazer Frenzy attraction, we have created a master revenue spreadsheet for the game and applied various parameters to account for the typical configuration and pricing models present today. There are many variables when it comes to determining revenue for this attraction. We’ve used a straightforward approach to give you some raw numbers as to how much this revenue can be generated at certain capacities given a specific set of hours open, the price of a typical game, and how many games per hour can be played in your attraction. You’ll also notice a highlighted line in the table which shows revenue based on a 30% average capacity. This is a conservative basis used by most attractions in the leisure and entertainment industry for determining revenue and is also known as the “utilization rate”. Customers of ours generally achieve this number or higher based on the software flexibility and throughput we can achieve as well as the robust system and proprietary electronics built from the ground up. Schedule a tour at our factory to see first-hand what kind of difference Lazer Frenzy will have to your bottom line. Learn more at this link: http://www.lazerfrenzy.com/about-us/visit-us

Terms used on our spreadsheet… Hours Open/Week (Sept. – May): Hours Open/Week (June – August): Attractions Available: Games/Hour:

Price/Game: Promotions/Discounts:

Final Price/Game:

*Assumes school is in session and fewer hours… *Assumes school is out and more hours… *This describes the number of Lazer Frenzy’s you have… *The time spent for each game is estimated to be 2 minutes. After the first person exits, the second person would then begin their game followed by the third, fourth, fifth and so on. This would yield a maximum number per hour of 30 people within a 60 minute timeframe (30 plays x 2 minutes = 60 minutes). Typically a player will spend about a minute and a half in the game with the additional 30 seconds sizing it up and getting their results at the end. *Retail price of what you will charge… *This takes into account the overall average discount offered for coupons and promotions typically used throughout the year for attracting guests… *Net income after promotions/discounts…

We also offer themed Lazer Frenzy packages with cue lines and counters for heavy traffic areas and for sites that wish to create more of an amusement ride experience. Additionally, it could allow for you to charge a higher price point for the game itself because of the added value.

350 Bridge Street • Mooresville, IN 46158 Tel: 317-834-4770 • www.THEWOWEFFECT.com • Fax: 317-834-4771

Creative Works, Inc. www.lazerfrenzy.com 317-834-4770

LAZER FRENZY - REVENUE PROJECTIONS Hours Open/Week (Sept. - May): Hours Open/Week (June - August): Hours Open/Week (Average) Maximum Hours Open/Year: Attractions Available Games/Hour: Size Required (Square Feet): Max. Game Plays/Week (Avg.): Max. Game Plays/Month (Avg.): Max. Game Plays/Year (Avg.):

51 76 57.25 2,954

1 (Assumes 1 Basic Lazer Frenzy Package) 40 (Assumes an average of 1.5 minutes/player) 150 - 400 2,290 9,847 118,164

Price/Game: Promotions/Discounts: Final Price/Game:

$2.00 6% $1.88

AVERAGE CAPACITY

WEEKLY

MONTHLY

YEARLY

PLAYS/MO.

PLAYS/YR.

20.0% 21.0% 22.0% 23.0% 24.0% 25.0% 26.0% 27.0% 28.0% 29.0% 30.0% 31.0% 32.0% 33.0% 34.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0%

$861 $904 $947 $990 $1,033 $1,076 $1,119 $1,162 $1,205 $1,249 $1,292 $1,335 $1,378 $1,421 $1,464 $1,507 $1,722 $1,937 $2,153 $2,368 $2,583

$3,702 $3,888 $4,073 $4,258 $4,443 $4,628 $4,813 $4,998 $5,183 $5,369 $5,554 $5,739 $5,924 $6,109 $6,294 $6,479 $7,405 $8,331 $9,256 $10,182 $11,107

$44,430 $46,651 $48,873 $51,094 $53,316 $55,537 $57,759 $59,980 $62,202 $64,423 $66,644 $68,866 $71,087 $73,309 $75,530 $77,752 $88,859 $99,967 $111,074 $122,182 $133,289

1,969 2,068 2,166 2,265 2,363 2,462 2,560 2,659 2,757 2,856 2,954 3,053 3,151 3,250 3,348 3,446 3,939 4,431 4,924 5,416 5,908

23,633 24,814 25,996 27,178 28,359 29,541 30,723 31,904 33,086 34,268 35,449 36,631 37,812 38,994 40,176 41,357 47,266 53,174 59,082 64,990 70,898

100.0%

$4,305

$18,512

$222,148

9,847

118,164

ADDITIONAL REVENUE SOURCES: Reservation, Video Game, Concession Stand, Merchandise, and Membership Sales are NOT INCLUDED. Income projections shown are for illustration purposes only and do not imply any guarantees of revenue since many factors must be taken into consideration including internal and external influences. Copyright 2010 - 2014: Creative Works, Inc. - All rights reserved

Creative Works, Inc. www.lazerfrenzy.com 317-834-4770

LAZER FRENZY - REVENUE PROJECTIONS Hours Open/Week (Sept. - May): Hours Open/Week (June - August): Hours Open/Week (Average) Maximum Hours Open/Year: Attractions Available Games/Hour: Size Required (Square Feet): Max. Game Plays/Week (Avg.): Max. Game Plays/Month (Avg.): Max. Game Plays/Year (Avg.):

51 76 57.25 2,954

1 (Assumes 1 Basic Lazer Frenzy Package) 40 (Assumes an average of 1.5 minutes/player) 150 - 400 2,290 9,847 118,164

Price/Game: Promotions/Discounts: Final Price/Game:

$3.00 6% $2.82

AVERAGE CAPACITY

WEEKLY

MONTHLY

YEARLY

PLAYS/MO.

PLAYS/YR.

20.0% 21.0% 22.0% 23.0% 24.0% 25.0% 26.0% 27.0% 28.0% 29.0% 30.0% 31.0% 32.0% 33.0% 34.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0%

$1,292 $1,356 $1,421 $1,485 $1,550 $1,614 $1,679 $1,744 $1,808 $1,873 $1,937 $2,002 $2,066 $2,131 $2,196 $2,260 $2,583 $2,906 $3,229 $3,552 $3,875

$5,554 $5,831 $6,109 $6,387 $6,664 $6,942 $7,220 $7,498 $7,775 $8,053 $8,331 $8,608 $8,886 $9,164 $9,441 $9,719 $11,107 $12,496 $13,884 $15,273 $16,661

$66,644 $69,977 $73,309 $76,641 $79,973 $83,306 $86,638 $89,970 $93,302 $96,635 $99,967 $103,299 $106,631 $109,963 $113,296 $116,628 $133,289 $149,950 $166,611 $183,272 $199,933

1,969 2,068 2,166 2,265 2,363 2,462 2,560 2,659 2,757 2,856 2,954 3,053 3,151 3,250 3,348 3,446 3,939 4,431 4,924 5,416 5,908

23,633 24,814 25,996 27,178 28,359 29,541 30,723 31,904 33,086 34,268 35,449 36,631 37,812 38,994 40,176 41,357 47,266 53,174 59,082 64,990 70,898

100.0%

$6,458

$27,769

$333,222

9,847

118,164

ADDITIONAL REVENUE SOURCES: Reservation, Video Game, Concession Stand, Merchandise, and Membership Sales are NOT INCLUDED. Income projections shown are for illustration purposes only and do not imply any guarantees of revenue since many factors must be taken into consideration including internal and external influences. Copyright 2010 - 2014: Creative Works, Inc. - All rights reserved

Creative Works, Inc. www.lazerfrenzy.com 317-834-4770

LAZER FRENZY - REVENUE PROJECTIONS Hours Open/Week (Sept. - May): Hours Open/Week (June - August): Hours Open/Week (Average) Maximum Hours Open/Year: Attractions Available Games/Hour: Size Required (Square Feet): Max. Game Plays/Week (Avg.): Max. Game Plays/Month (Avg.): Max. Game Plays/Year (Avg.):

51 76 57.25 2,954

1 (Assumes 1 Basic Lazer Frenzy Package) 40 (Assumes an average of 1.5 minutes/player) 150 - 400 2,290 9,847 118,164

Price/Game: Promotions/Discounts: Final Price/Game:

$4.00 6% $3.76

AVERAGE CAPACITY

WEEKLY

MONTHLY

YEARLY

PLAYS/MO.

PLAYS/YR.

20.0% 21.0% 22.0% 23.0% 24.0% 25.0% 26.0% 27.0% 28.0% 29.0% 30.0% 31.0% 32.0% 33.0% 34.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0%

$1,722 $1,808 $1,894 $1,980 $2,066 $2,153 $2,239 $2,325 $2,411 $2,497 $2,583 $2,669 $2,755 $2,841 $2,928 $3,014 $3,444 $3,875 $4,305 $4,736 $5,166

$7,405 $7,775 $8,145 $8,516 $8,886 $9,256 $9,626 $9,997 $10,367 $10,737 $11,107 $11,478 $11,848 $12,218 $12,588 $12,959 $14,810 $16,661 $18,512 $20,364 $22,215

$88,859 $93,302 $97,745 $102,188 $106,631 $111,074 $115,517 $119,960 $124,403 $128,846 $133,289 $137,732 $142,175 $146,618 $151,061 $155,504 $177,719 $199,933 $222,148 $244,363 $266,578

1,969 2,068 2,166 2,265 2,363 2,462 2,560 2,659 2,757 2,856 2,954 3,053 3,151 3,250 3,348 3,446 3,939 4,431 4,924 5,416 5,908

23,633 24,814 25,996 27,178 28,359 29,541 30,723 31,904 33,086 34,268 35,449 36,631 37,812 38,994 40,176 41,357 47,266 53,174 59,082 64,990 70,898

100.0%

$8,610

$37,025

$444,297

9,847

118,164

ADDITIONAL REVENUE SOURCES: Reservation, Video Game, Concession Stand, Merchandise, and Membership Sales are NOT INCLUDED. Income projections shown are for illustration purposes only and do not imply any guarantees of revenue since many factors must be taken into consideration including internal and external influences. Copyright 2010 - 2014: Creative Works, Inc. - All rights reserved

Creative Works, Inc. www.lazerfrenzy.com 317-834-4770

LAZER FRENZY - REVENUE PROJECTIONS Hours Open/Week (Sept. - May): Hours Open/Week (June - August): Hours Open/Week (Average) Maximum Hours Open/Year: Attractions Available Games/Hour: Size Required (Square Feet): Max. Game Plays/Week (Avg.): Max. Game Plays/Month (Avg.): Max. Game Plays/Year (Avg.):

51 76 57.25 2,954

1 (Assumes 1 Basic Lazer Frenzy Package) 40 (Assumes an average of 1.5 minutes/player) 150 - 400 2,290 9,847 118,164

Price/Game: Promotions/Discounts: Final Price/Game:

$5.00 6% $4.70

AVERAGE CAPACITY

WEEKLY

MONTHLY

YEARLY

PLAYS/MO.

PLAYS/YR.

20.0% 21.0% 22.0% 23.0% 24.0% 25.0% 26.0% 27.0% 28.0% 29.0% 30.0% 31.0% 32.0% 33.0% 34.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0%

$2,153 $2,260 $2,368 $2,475 $2,583 $2,691 $2,798 $2,906 $3,014 $3,121 $3,229 $3,337 $3,444 $3,552 $3,659 $3,767 $4,305 $4,843 $5,382 $5,920 $6,458

$9,256 $9,719 $10,182 $10,645 $11,107 $11,570 $12,033 $12,496 $12,959 $13,421 $13,884 $14,347 $14,810 $15,273 $15,736 $16,198 $18,512 $20,826 $23,140 $25,454 $27,769

$111,074 $116,628 $122,182 $127,735 $133,289 $138,843 $144,396 $149,950 $155,504 $161,058 $166,611 $172,165 $177,719 $183,272 $188,826 $194,380 $222,148 $249,917 $277,685 $305,454 $333,222

1,969 2,068 2,166 2,265 2,363 2,462 2,560 2,659 2,757 2,856 2,954 3,053 3,151 3,250 3,348 3,446 3,939 4,431 4,924 5,416 5,908

23,633 24,814 25,996 27,178 28,359 29,541 30,723 31,904 33,086 34,268 35,449 36,631 37,812 38,994 40,176 41,357 47,266 53,174 59,082 64,990 70,898

100.0%

$10,763

$46,281

$555,371

9,847

118,164

ADDITIONAL REVENUE SOURCES: Reservation, Video Game, Concession Stand, Merchandise, and Membership Sales are NOT INCLUDED. Income projections shown are for illustration purposes only and do not imply any guarantees of revenue since many factors must be taken into consideration including internal and external influences. Copyright 2010 - 2014: Creative Works, Inc. - All rights reserved