LAUNCHPAD MARKETING CLOUD BUILD STRONGER RELATIONSHIPS WITH CURRENT CUSTOMERS AND ACQUIRE NEW ONES. Launchpad Marketing Cloud launchpadcloud

LAUNCHPAD MARKETI NG CLOUD BUILD STRONGER RELATIONSHIPS WITH CURRENT CUSTOMERS AND ACQUIRE NEW ONES. © Launchpad Marketing Cloud launchpadcloud.com ...
Author: Willa Martin
2 downloads 0 Views 1MB Size
LAUNCHPAD MARKETI NG CLOUD

BUILD STRONGER RELATIONSHIPS WITH CURRENT CUSTOMERS AND ACQUIRE NEW ONES.

© Launchpad Marketing Cloud launchpadcloud.com

ABOUT US LAU NC H PA D MAR KE T ING CLOU D AN D THE V12 GROUP DATA CLOUD P R OV I DE T H OU SA ND S OF C LIE N TS WITH THE RES OURCES AN D SUP P ORT N EC E S S A RY TO G R OW T HE IR B US IN ES SES IN WAY S THEY N EVER K N EW W E R E P OS SIB LE . After more than a decade of innovation and dedicated service to our clients, V12 Group is the go to resource for marketing technology and data. (Lots and lots of data.) An all access key for the technological barriers facing small to mid-sized businesses, Launchpad Marketing Cloud is a collection of online and offline marketing solutions designed to manage existing customer relationships and identify new prospective customers by granting users access to The V12 Group Data Cloud. Launchpad Marketing Cloud is an ever-growing collection of integrated multichannel marketing tools including email, display advertising, social media, mobile, print and mail, data enhancement, and analytical solutions. Located completely online, with partners like Facebook, Twitter, and Media Math, Launchpad Marketing Cloud is ready to meet the needs of today’s marketers, as well as tomorrow’s. Data is the fuel that powers V12 Group. Warehousing over 4 billion consumer, business, automotive, and digital records, The V12 Group Data Cloud provides knowledge and insight to hundreds of firms enabling them to achieve marketing success through the use of high quality data. The V12 Group Data Cloud is one of the largest and most respected in the data marketing industry. It is constructed of hundreds of compiled and proprietary data sources, has over 500 different selects, and utilizes a triple verification process to guarantee accurate targeting. This includes demographic, geographic, lifestyle, interests, CPG, automotive, and behavioral data.

HELLO LAUNCHPAD BU I L D S T R ONG E R R E LAT IONSHIP S WITH CURREN T CUSTOMERS AN D ACQ U I R E NE W ONE S , ALL ON A SING LE PL ATFORM. Only the Launchpad Marketing Cloud provides you with the ability to communicate with your current customers and find new ones. Easily launch highly targeted campaigns across multiple channels to grow your bottom line. Powered by The V12 Group Data Cloud of 4 billion consumer, business, and automotive records, the Launchpad Marketing Cloud offers businesses the ability to grow revenue and manage customers on the same platform. The Launchpad Marketing Cloud’s SaaS-based, private cloud-hosted technology makes it push-button easy to streamline the marketing process, execute multi-channel campaigns, and gain a 360° view of all your customer messaging and interactions. Get a bird’s-eye view of your acquisition and customer management efforts across every channel — email, display, social, mobile, and direct mail. Every aspect of your marketing department is integrated and automated; no more silos, no more inefficient flow of information, or lack of accountability. The Launchpad Marketing Cloud simplifies the execution and tracking of even the most sophisticated cross-channel marketing strategy. No more logging onto multiple platforms, struggling with incompatible systems, forgetting passwords, or losing track of that report you need right now. The Launchpad Marketing Cloud, its applications, and its tools are designed to help you grow your business. Drive more people through your door, receive more phone calls, and create more conversations with your customers, clients, and members.

THE LAUNCHPAD MARKETING CLOUD

FUEL YOUR MARKETING T H E ONLY M AR KE T ING CLOU D T H AT ALLOWS YOU TO COM MUN ICATE WITH YOU R C U RR E N T CU STOME R S AND FIN D N EW ON ES .

MANAGE YO U R C U STOME R S

Manage, consolidate, and store all of your customer data from any channel allowing seamless execution of all your marketing campaigns.

FIND

NE W CUS TOMERS Grow your business by identifying and reaching new prospects and converting them into new customers.

ENGAGE

AN D COM MUN ICATE

Build multichannel marketing campaigns that create long-term relationships with consumers.

A COMPLETE MARKETING CLOUD THAT DRIVES RESULTS, FAST.

10

REASONS WHY YOU WILL LOVE LAUNCHPAD

1. FIND NEW CUSTOMERS Analyze your customer file to discover which characteristics your best customers have in common and then target prospects that have similar characteristics. 2. ENRICH DATA Enhance your data to target your ideal audience and boost response rates. 3. STRENGTHEN RELATIONSHIPS Launchpad allows you to market to and communicate with your customers and cultivate those relationships to keep them coming back for more. 4. EASILY CROSS PROMOTE Easily launch highly targeted campaigns across multiple channels to grow your bottom line. 5. VIEW RESULTS See how well your campaigns are performing, view email opens and clicks, see display ad click-through rates, and get a clear picture of the results and status of each campaign. 6. STRATEGIZE Launchpad is easy to use. We excel at simplifying even the most sophisticated cross-channel marketing strategy. 7. TARGET NEW AUDIENCES Select from one of our consumer, business, or automotive data clouds to target new customers and grow your business. 8. INTEGRATE AND AUTOMATE Every aspect of your marketing department is integrated and automated; no more silos, inefficient flow of information, or lack of accountability. 9. DOMINATE Dominate the marketing spectrum using Launchpad for prospecting and customer management (CRM). 10. START MARKETING IMMEDIATELY Get up and running on Launchpad right away. We have drastically reduced the learning curve, so you can start creating campaigns and marketing in minutes.

THE V12 GROUP DATA CLOUD Data is the fuel that powers V12 Group. Warehousing over 4 billion consumer, business, automotive, and digital records, The V12 Group Data Cloud provides knowledge and insight to hundreds of firms enabling them to achieve marketing success through the use of high quality data. The V12 Group Data Cloud is one of the largest and most respected in the data marketing industry. It is constructed of hundreds of compiled and proprietary data sources, has over 500 different selects, and utilizes a triple verification process to guarantee accurate targeting. This includes demographic, geographic, lifestyle, interests, CPG, automotive, and behavioral data.

CONSUMER

208 MILLIO N IN DIVIDUALS The right target, a highly relevant offer, and the most effective channels — when you hit the perfect combination, you’re firing on all cylinders. Add the industry’s cleanest, most accurate consumer data from The V12 Group Data Cloud and suddenly you are setting new benchmarks for marketing success. Our unique triple validation data process triangulates every consumer record — individual contacts, not just household — against three active transactional files, assuring you the highest levels of accuracy across postal, email, phone, and mobile data. We then layer on hundreds of selects including demographic, geographic, lifestyle, interests, and behavioral data to target highly specific audiences with laser-like precision.

BUSINESS

3 6 MILLION IN DIVIDUALS We hold our business data to the same high standards as our consumer records. Our hybrid file delivers the industry’s most accurate postal, email, and phone data, as well as dozens of selects including firmographic and contact-level demographics to improve targeting. But what truly sets us apart is our focus on contact accuracy — locating the best possible business contact, then using a double validation process that begins with physical location.

AUTOM OT I VE

1 5 8 MILLION AUTOMOTIVE RECORDS With 158 million total vehicle records complete with VIN number, our automotive database can be leveraged in a variety of ways — new customer acquisition, appending your house file, or conducting a risk assessment. Our proprietary compilation methods offer 100% permission-able use and guaranteed deliverability of at least 94% or higher. Our automotive database also includes commercial vehicles, recreational vehicles, motorcycles, and boats — the industry’s most accurate national file for targeting probable vehicle owners.

PYCO PERSONALITY

1 20 MILLION IN DIVIDUALS

Based on the Myers-Briggs Personality Type Indicator, PYCO Personality Profiles use a proprietary process that pairs a consumer’s name and postal address with hundreds of different data points to assign a highly accurate personality type. Is your prospect an introvert and a thinker? A perceptive extrovert? With these “deep dive” insights, you can tailor both your creative and your offers to enhance responsiveness.

DIGITAL ONLINE

1 0 0 MILLION ON LIN E US ERS

We map offline demographic, lifestyle, and purchase data into privacy compliant online audience segments. With 12 distinct consumer audience categories, 1500+ consumer segments, and 10 million business contacts, we can help you reach the most relevant online audience for any campaign. Our unique blend of the most accurate and up-to-date data, combined with our wide reach has increased ROAS for both brand and direct response campaigns alike.

MANAGE YOUR CUSTOMERS AND REACH NEW AUDIENCES MANAGE YOUR CUSTOMERS

All businesses should have the ability to know and understand their customers. Through experience, we know that data management, proper list segmentation, analytics, and regular communication through channels such as email, display ads, social, mobile, and direct mail strengthens customer loyalty and maximizes sales by increasing the overall lifetime value of individual customers. Plan, execute, and track your customer communications and management efforts on the Launchpad Marketing Cloud.

FIND NEW CUSTOMERS

Acquiring new customers is a top priority regardless of the size or type of company you wish to grow. The Launchpad Marketing Cloud offers a variety of tools to find, build, and reach new audiences based on geography, lifestyle, behaviors, and personality. By focusing your resources on prequalified audiences, the likelihood of conversion and lifetime adoption of your brand increases exponentially. Within the Launchpad Marketing Cloud, you have direct access to The V12 Group Data Cloud, which is one of the largest and most respected in the data marketing industry. It is constructed of hundreds of compiled and proprietary data sources, has over 500 different selects, and utilizes a triple verification process to guarantee accurate targeting. This includes demographic, geographic, lifestyle, interests, CPG, automotive, and behavioral data.

THE LAUNCHPAD MARKETING CLOUD

BRAND LAUNCHPAD AND MAKE IT YOUR OWN M A N AGE MULT I PLE CLI E N T S SEC U R E LY A N D E F F EC T I V E LY. M A N AG E HU ND RED S O F CLI E N T ACCOUN T S A N D MO N I TO R C A MPA I G N S I N R E AL-TIME, A LL ON A PLAT FOR M BR A N DE D TO YO U R LO O K A N D F E E L .

A FULLY BRANDED MARKETING CLOUD

The Launchpad Marketing Cloud is the perfect tool for companies and agencies looking to leverage the power of a marketing platform and offer their clients a way to engage with their customers, monitor their brand, and promote their products both online and offline – all from a single platform. Completely rebrand Launchpad, make it your own. Maintain your brand identity without sacrificing any of the functionality that Launchpad offers.

COMPLETE BRANDED PLATFORM

Make Launchpad look and feel like it’s your own. We customize everything to look like you, from the user interface, right down to the system generated email notifications and domain.

FLEXIBLE CLIENT MANAGEMENT

We give you a control panel where you can administer ‘your’ Launchpad Marketing Cloud. From here, you can manage existing clients, create new logins for your clients, and manage permissions. Users can log in to the platform themselves and view reports, send social media posts, create an email campaign – or you can opt to manage things for them from your control panel.

APPLICATIONS AND TOOLS EMAIL

DISPLAY ADS

SOCIAL

• Quickly create and send emails to your customers or new prospects.

• Launch, measure, and evaluate your online advertising campaigns.

• Easily manage your social properties and integrated social campaigns.

• Utilize your own customer lists or select emails from The V12 Group Data Cloud based on interests, behaviors, demographics, and more.

• Store and match your own data for CRM, or leverage The V12 Group Data Cloud to launch targeted acquisition efforts.

• One-stop creation and tracking of social ad campaigns.

• Set a monthly budget that suits you. We give you complete flexibility.

• Update, schedule, and dominate your Twitter and Facebook accounts.

• Easy email creation tool with templates, image hosting, and much more.

• At-a-glance access to critical stats and performance ratios.

PRINT AND MAIL • Send existing customers or prospects offers, valuable coupons, gift certificates, new product information, grand opening announcements, and much more. • Upload or customize your own postcard creative. • All-inclusive process includes printing, labeling, and postage!

Build stronger relationships with current customers and acquire new ones, all on a single platform.

THE LAUNCHPAD MARKETING CLOUD

APPLICATIONS AND TOOLS MOBILE SMS • Send SMS text messages to your customers to promote new products, events, sales, and more. • View statistics and reporting, including messages sent and received, date, carrier, and delivery receipts. • Automate your text messages and schedule them to be sent out on specific days and times.

PROFILES AND CLONES • Find out things about your customers that you never knew. • Analyze your customer file to see what your best customers have in common, such as demographics, lifestyle, interests, and purchase patterns. • Target prospects that mimic your current customer base or your best customers.

ENHANCEMENT • A full suite of demographic components complete your customer picture by matching your file against 500+ elements including marital status, interests, home ownership, and income. • Get a more complete picture of your customer base to sharpen offers and boost response rates. • Enhancement gives you the knowledge to fill in the blanks and fine-tune your efforts in minutes.

LEAD BUILDER • Search The V12 Group Data Cloud of 4 billion consumer, business, and automotive records. • Run queries, view counts, and output lists in minutes. • Find new prospects based on location, behaviors, lifestyle, and 500+ different traits.

Easily launch highly targeted campaigns across multiple channels to grow your business.

NOT TO BRAG... RECOGNITION & AWARDS

2011, 2012, 2013, 2014

2014 & 2015

FO R MO R E INFOR MAT ION PLEAS E CON TACT US DIRECTLY. Address — 141 W Front Street, Suite 410 Red Bank, NJ 07701 Email — [email protected]

Phone — 1-866-842-1001 Website — launchpadcloud.com

Twitter — @v12group @launchpadcloud