2013 Lakefront Festival of Art Artist’s Information

TABLE OF CONTENTS

Dates and Times

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Registration Procedures

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Parking Information

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Policies

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Artist Advisor and Booth Information

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General Information

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ADDITIONAL ATTACHED DOCUMENTS

Electrical Use and Codes

3 pages

Karl’s Event Services Rental Letter and Form

2 pages

Lakefront Festival of Art 2013 Exhibiting Artists

Booth Assignments Load-in times

Lakefront Festival of Art 2013 Map of the Grounds

Booth Numbers Shown

WI Department of Revenue Sellers Form and Instructions

2 documents

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DATES and TIMES Thursday, June 20th

Assigned Registration Set-up Indoor and Sculpture Garden Set-up Outdoor

7:00am – 6:00pm 7:00am – 9:00am 12:00 Noon – 6:00pm

EACH ARTIST WILL HAVE 2 HOURS TO CHECK IN AND UNLOAD. SEE YOUR ASSIGNED REGISTRATION TIME AND BOOTH NUMBER ON THE ATTACHED DOCUMENT. UNUSUALLY TALL VEHICLES OR

TRAILERS, PLEASE CALL AHEAD FOR ASSISTANCE. INDOOR ARTISTS – You will have a reserved space within the museum’s underground parking garage that you can use both during registration and your booth load-in. Indoor artists are required to have load-in complete before the museum opens to the public at 10:00am. You can however continue to setup your individual booth space within the stanchion area until 8:00pm. OUTDOOR ARTISTS - Once you have unloaded and moved your vehicle, you may return to your booth space and continue setting up until 8:00pm. Friday, June 21st

ARTISTS MUST COMPLETE BOOTH SET-UP BY 9:30AM

Continental Breakfast Member Morning Festival open to the public

8:30am - 9:30am 10:00am - 12:00 noon 10:00 am - 10:00pm

Saturday, June 22nd

Continental Breakfast *Artist Awards Presented Festival Hours

8:30am - 9:30am 10:00am 10:00am - 7:00pm

Sunday, June 23rd

**Award Celebration Breakfast Artists Award Overview & Meeting Festival Hours

8:00am - 9:30am 8:30am SHARP 10:00am - 5:00pm

*At festival opening (Saturday, 10am) each juror, accompanied by either the LFOA Director or the Milwaukee Art Museums Friends of Art President, will present the artist award to the winning artists in their booths. **The Award Celebration Breakfast is a casual catered breakfast served in the Milwaukee Art Museum’s East Galleria. The breakfast will include a brief announcement of the 2013 award winning artists, details involving load-out and festival wrap up information. Each artist has an invitation for TWO people to attend. PLEASE NOTE: Artists must be set up by 9:30am each day and early tear-downs will not be tolerated. Noncompliance could result in suspension from future participation in LFOA.

REGISTRATION PROCEDURES (Photo ID Required) Registration is based upon your assigned time from 7:00am to 6:00pm on Thursday, June 20, 2013. NOTE: To help us run this registration in a smooth fashion, it is imperative that each artist arrive at the time they are allocated and remove their vehicle by the noted departure. To register, it is REQUIRED that you present a photo ID and a completed Wisconsin Department of Revenue Temporary Event Operator and Seller Information Form. Blank forms are available at lfoa.mam.org.

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Upon your arrival to the Festival, proceed in your vehicle to Harbor Drive. A committee member will be there to provide further directions for admittance on to the Festival Grounds. Artist check-in and registration is located at the south entrance of the artist tent. You need these items to check-in: 1. Photo ID 2. Wisconsin Temporary Event Operator and Seller Information Form (Attached Document) 3. Parking fees (optional - credit card, check, or cash accepted) 4. Your license plate # At registration you will receive: Artist weekend event information and parking permit for the weekend. (Dependant on your parking selection) After you are registered/checked-in, move into the tent and please proceed to your assigned booth space to unload. (clearance is 10’6”) While you are unloading, please turn off your ignition. Booth parking is limited to one vehicle per artist. Information on parking options following the completion of your booth load-in are provided at check-in. (Parking options below). Name badges for artist assistants will be available at registration. (One assistant per day) You are only allowed to bring your vehicle onto the grounds to set up or dismantle your exhibit. No permanent and/or overnight parking on the grounds will be permitted. Vehicles parked illegally will be towed away at the owner’s expense. Members of the Parking/Security Committee will be present to direct you to designated parking areas. Sleeping in vehicles overnight is not permitted. Artists will be allowed to leave artwork up overnight if so desired. We will have guards patrolling the grounds. However, please note Lakefront Festival of Art will not be liable for lost, stolen, or damaged goods. IF ANY ARTIST (INDOOR OR OUTDOOR) IS NOT REGISTERED BY 8:00pm, Thursday, JUNE 20, 2013 HE/SHE WILL FORFEIT HIS/HER SPACE.

PARKING INFORMATION Museum Underground Parking

The easiest parking option for booths 63-115 odd, 60-108 even for load-out No re-entering or exiting during festival hours Trailers ok – but will require an additional parking space $45 per space for the entire weekend 8’ 4” clearance For INDOOR ARTISTS Only One underground parking space included with your booth

Veterans Park Parking

North of Museum - ½ mile walk Shuttle available during set-up time Shuttle daily during the festival This is an open air lot, trailers are ok FREE to artists

War Memorial Center Parking

DIRECTLY North of the Museum First come fist serve basis No “in and out” or overnight This is an open air lot, trailers are ok $20 per day

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O’Donnell Park Structure

West of Museum – Across the Street Hourly Mon-Thurs before 5pm, max at $8 Pre-collect Friday, Saturday & Sunday $10 per vehicle 7’ 2” clearance

POLICIES The Lakefront Festival of Art is very proud of its reputation of sponsoring a show of high quality and variety. We rely on your cooperation and high personal standards to maintain that reputation, not only for our patrons, but for other participating artists as well. Therefore we are reminding you of some of the policies and exhibition rules of the Festival. Each of you has signed a contract honoring these policies and rules. All work must be original and created solely by the participating artist. The artist or collaborative team must be present during all show hours. Non-compliance with this rule will lead to immediate dismissal from the show and may result in suspension from future exhibitions. Only work consistent with your juried images may be exhibited. Work will be reviewed for compliance with your juried images. Work must be shown in the same proportion in which it was juried. For example, if four of your images were furniture and two of your images were clocks, clocks can only fill 33% of your booth. All work must be hand originals. No work can be exhibited which has been made with commercial kits, molds, patterns, plans, stencils, or prefabricated forms. The work you exhibit may not have been created by a production studio. Previous awards or ribbons may not be displayed. The Festival prohibits pets of any kind on the Festival grounds. Electricity is provided for lighting purposes only—500 watts per booth. Please remember to bring your own extension cord. See attached electrical document for additional electrical information. Although weather can be cool, space heaters are prohibited for they are in violation of the electrical code. Browse bins may occupy no more than 20% of booth space. No demonstrating in booths, including playing of musical instruments. Framing is not allowed in booths at any time. No smoking is allowed inside the artist tents at any time. If an artist does not comply with the above policies/rules, he/she will be required to withdraw from the show immediately. The committee reserves the right to interpret compliance as deemed in the best overall interest of the Festival. The decision of the committee is final.

ARTIST ADVISORS and BOOTH INFORMATION Artist Advisors The Artist Advisory Committee is available to answer any questions or concerns you may have prior to or during the Festival. Their booth assignments and contact information is listed below. Please feel free to contact the Artist Advisor assigned to your booth.

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2013 Artist Advisory Committee – Booth Responsibilities 1-61 odd Load-in Load-out

Michael Brown and Jim Wilbat

Booth # 59

2-58 even Sculpture Garden

Albert Benedict

Booth # 14

920/ 650-2346 [email protected]

63-115 odd

Betsy Youngquist

Booth # 65

815-742-0719 [email protected]

40-108 even

Clare Malloy

Booth # 94

773/218-5787 [email protected]

110-156 even

Jeanette Payne

Booth #130

414/ 807-5272 [email protected]

117-157 odd

Nick Wroblewski

Booth # 133

612/724-1262 [email protected]

158-176 Indoors

Sandra Byers

Booth # 161

608/522-5648 [email protected]

Booth #23

847/395-1170 [email protected] 847/804-3478 [email protected]

The LFOA Artist Committee encourages all participating artists to attend the Awards Celebration Breakfast on Sunday, June 23, 2013 where at 8:30am SHARP we will discuss the show and ways we might improve it.

Booth Information No walls or scaffolding are provided. If you are accustomed to using your own 10 x 10 tent, you may set it up in your assigned space, UNDER our large tent. You may set up either with or without a tent roof. The festival will provide each artist with a festival Booth Sign and it must be displayed at all times. Although our tents provide unparalleled protection for the outdoor artists, we strongly recommend that you not leave your art or other valuables on the ground. The use of screws, anchors, or other fasteners in the pavement or concrete is absolutely forbidden. Drilling is not permitted. INDOOR ARTISTS PLEASE NOTE - All equipment must be rubber tipped or felt bottomed to protect the museum’s marble floors. Your storage space must be contained within your 10 x 10 display area. Artist chairs will be allowed in the middle of the outdoor clearspan tent as permitted by Milwaukee Fire Codes. NO browse bins, coolers, cribs, desks, etc., are permitted outside of your 10 x 10 display area.

GENERAL INFORMATION Beer Garden New this Year! Enjoy your favorite beer or try a new microbrew at one of the beer tastings, as well as take in the beautiful views on a lovely summer day while enjoying live entertainment on the main stage. Located on the east side of the festival grounds. Children’s Experience Sponsored by PNC, families and kids of all ages will enjoy the expanded activities and interactive fun in the redesigned Children’s Area. Patrons can take advantage of several no-cost art experiences daily: PNC’s Grow Up Great Mobile Learning Adventure, Milwaukee Public School’s fence art installation, and the Children’s Art Tent.

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Corporate Parties The Lakefront Festival of Art is often the venue for a variety of corporate parties. These parties have been hosted near the North Fountain and on the West Terrace of the festival grounds. Companies have chosen the Lakefront Festival of Art as the perfect environment for their guests to enjoy all the festival has to offer . . . eat, drink, mingle, and most importantly shop. We currently have a few corporations which have expressed interest in this sort of opportunity for this year. Emergency Number In the event that a festival emergency may occur, please contact: Krista Renfrew the Director of Special Events at [email protected] Office: 414/224-3856 Cell: 414/687-7540. * Fiber Art Fashion Show * Separate correspondence regarding the LFOA Fashion Show will be sent to artists expressing interest. A taste of Fashion Week comes to the LFOA Main Stage Saturday (12:00 noon)! Hosted by Milwaukee Magazine’s fashion and beauty blogger Fashionista Lynee Ruiz, this stunning fashion spectacular will feature unique fiber art fashions, one-of-a-kind garments and other imaginative fiber wearable’s created by LFOA artists. If you are interested in having your work showcased in the fashion show, please contact: Dionne L. Wachowiak at 414/224-3853 or [email protected] prior to festival weekend. Food A complimentary continental breakfast for the artists will be served between 8:30-9:30am on Friday and Saturday. A casual catered celebratory breakfast will be provided Sunday, June 23rd from 8:00-9:30am in the Milwaukee Art Museum’s East Galleria. Artists are issued TWO invitations per booth for the Sunday breakfast. Information Ambassadors The red-vested LFOA Information Ambassadors are volunteers who will be roving the grounds to answer questions, thereby ensuring that all who attend the festival get the most out of their visit. Judging for Festival Awards Judging begins at 10:00am on Friday, June 21st. All artists are eligible for one of the ten cash awards of $1,000. In addition, each of these artists will also be presented with the annual LFOA tradition of a commemorative work of art design by an exhibiting artist from this year. Ten additional Honorable Mention awards will also be selected. Awards will be based upon an artist’s entire presentation and will be presented to the winning artists in their booths at festival opening on Saturday at 10am. FOR THE THIRD YEAR. . . a single $500 Sculpture Garden Award will be presented to (1) participating LFOA 2013 Sculpture Garden exhibiting artist that has been chosen by a unique sculpture judge. Lakefront Late Night In 2013 Lakefront Festival of Art is thrilled to host Lakefront Late Night for the second year in a row. In 2012 (its inaugural year) this addition attracted Milwaukee’s thriving, art-loving, Gallery Night crowd. Lakefront Late Night is Friday, June 21, 2013, from 5–10 PM. Member Morning Museum members are invited to meet the artists and purchase great art – before all the crowds on Friday, June 21st, from 10:00am to noon. Artists must have work ready for viewing by 9:30am. Each artist will receive a limited number of invitations to mail to customers for this morning event. Rentals The attached Karl’s Event Rental forms are designed to assist you with any pre-planning needs, (tables, chairs, or similar items). All prices include installation and dismantle; all rentals are delivered to each booth. Please see the attached form for details.

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Sculpture Garden The picturesque Sculpture Garden is sponsored and designed by Hawks Nursery. Patrons stroll through the garden envisioning how these unique sculptures could look in their own backyard! Located near the festival’s south entrance, this year’s garden will feature a variety of diverse work ranging from delicate to dramatic in a natural backdrop. If you are interested in exhibiting your work in a professionally designed beautiful outdoor garden area (untented) at this year’s festival, please contact: Albert Benedict at 920/ 650-2346 [email protected], prior to festival weekend. * Silent Art Auction * A separate email will be sent detailing the LFOA silent auction including an exciting incentive opportunity. If you have questions regarding the Silent Auction, contact: Tasha Sorenson at 414/758-6078 [email protected]. If you do not sign up in advance to contribute a piece of your art to the Silent Auction, it is never too late. All donations will be gratefully accepted. Donations should be brought to the Silent Auction Tent and given to a designated committee member no later than 10:00am on Friday, June 21st. Weather Conditions Extreme temperature fluctuations are common next to Lake Michigan, so come prepared for all kinds of weather. Wind chills off the lake can be brutal so layering your clothing is suggested, including a warm jacket. Be prepared to go from a very warm day one day to a very chilly day the next. Website Information We encourage you to visit our LFOA website at www.mam.org/lfoa. Wine Garden Again this year, the Milwaukee Magazine Wine Garden will be located on the Museum’s Baumgartner Terrace, offering stunning views of the Festival grounds and the scenic lakefront. Guests will enjoy a diverse selection of premium wines, in addition to an offering of cheese plates, antipasti and similar treats. 30 Americans Continuing a year-long celebration honoring American art and artists, the Milwaukee Art Museum presents 30 Americans, an exhibition of thirty-one contemporary African American artists tackling issues around race, religion, gender, sexuality and history. This wide-ranging survey merges established artists with emerging artists, exploring ideas central to what it means to be American.

Thank you for your enthusiastic interest and support!

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