L O G O G u i d e L i n e s

LOGO Guidelines Singapore World Water Day 2016 Identity Guidelines The working committee at Singapore World Water Day (SWWD) created these guideline...
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LOGO Guidelines

Singapore World Water Day 2016 Identity Guidelines The working committee at Singapore World Water Day (SWWD) created these guidelines to assist you when using the SWWD Logo. Please review the following carefully. The logos are provided in 2 formats (eps and jpg). Any use of the Logo indicates your agreement to comply with these guidelines.

The Value of SWWD

In Singapore, World Water Day is an occasion where our 3P partners such as schools, grassroots organisations, NGOs, public agencies and private companies organise activities for the community all over the island. We encourage organisations and individuals to participate or organise their own activities in celebration of the event. In order to protect the value of the SWWD 2016 campaign, it is very important that the name and the Logo be used appropriately and only by the organisations and individuals who host events or activities in relation to the campaign and its theme, and in line with its objectives. The use of the Logo should be limited to personalise promotional materials and as a visual identifier for activities developed in the framework of the campaign. The Logo should not be used to promote a company or for any commercial purpose.

Other Terms and Conditions

You hereby acknowledge PUB’s ownership of the SWWD 2016 Logo, agree not to challenge or otherwise carry out any act that would impair PUB’s rights in the Logo and further agree not to register or otherwise attempt to obtain rights in this Logo or any confusingly similar mark. Nothing herein is intended to grant any right in the Logo other than the right to use the Logo in accordance with the requirements set forth herein. Your license to use the Logo will terminate no later than termination or expiration of your activities in relation to the SWWD campaign celebrated annually in March. Notwithstanding any other termination provision, however, PUB reserves the right to terminate your right to use the Logo for any use that does not conform to these requirements, that infringes on PUB’s intellectual property or other right, or that violates other applicable law.

Main Logo - CMYK The Singapore World Water Day Main Logo is the public facing representation of Singapore’s commemoration of water conservation. Do not recreate or modify the logo in any way. Please ensure that when the CMYK version is used, colour accuracy and swatches are strictly adhered to.

Swatches 100C 53M The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

74C

Main Logo - Greyscale The Singapore World Water Day Main Logo is the public facing representation of Singapore’s commemoration of water conservation. Do not recreate or modify the logo in any way. Please ensure that in instances where the Greyscale version is applied in communications, colour accuracy and swatches are strictly adhered to.

Swatches 60K The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

20K

Main Logo - Reverse The Singapore World Water Day Main Logo is the public facing representation of Singapore’s commemoration of water conservation. Do not recreate or modify the logo in any way. Please ensure that in instances where the Reverse version is applied in communications, colour accuracy and swatches are strictly adhered to.

Swatches 0K The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

Main Logo - Spot Colour The Singapore World Water Day Main Logo is the public facing representation of Singapore’s commemoration of water conservation. Do not recreate or modify the logo in any way. Please ensure that in instances where the Spot Colour version is applied in communications, the Pantone colour is strictly adhered to, to maintain one spot colour.

Swatches

Pantone P307U 100C 10M 5K

The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

Pantone P307U - 50%

Main Logo - CMYK (Linear) The Singapore World Water Day Main Logo is the public facing representation of Singapore’s commemoration of water conservation. To allow for flexibility, a linear version of the main logo has been created for application to communications. Please ensure that when the CMYK (Linear) version is used, colour accuracy and swatches are strictly adhered to.

Swatches 100C 53M The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

74C

Main Logo - Greyscale (Linear) The Singapore World Water Day Main Logo is the public facing representation of Singapore’s commemoration of water conservation. To allow for flexibility, a linear version of the main logo has been created for application to communications. Please ensure that in instances where the Greyscale (Linear) version is applied in communications, colour accuracy and swatches are strictly adhered to.

Swatches 60K The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

20K

Main Logo - Reverse (Linear) The Singapore World Water Day Main Logo is the public facing representation of Singapore’s commemoration of water conservation. To allow for flexibility, a linear version of the main logo has been created for application to communications. Please ensure that in instances where the Reverse (Linear) version is applied in communications, colour accuracy and swatches are strictly adhered to.

Swatches 0K The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

Main Logo - Spot Color (Linear) The Singapore World Water Day Main Logo is the public facing representation of Singapore’s commemoration of water conservation. To allow for flexibility, a linear version of the main logo has been created for application to communications. Please ensure that in instances where the Spot Colour (Linear) version is applied in communications, the Pantone colour is strictly adhered to to maintain one spot colour.

Swatches

The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

Pantone P307U 100C 10M 5K Pantone P307U - 50%

Logo Clear Space To ensure that the Singapore World Water Day Main Logo’s integrity is maintained throughout all communications, ensure that a clear space of “E” in the word SINGAPORE is maintained around it.

The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

Logo Minimum Size To ensure legibility and visibility, please ensure that the Singapore World Water Day logo’s minimum size is strictly adhered to.

Min 20mm Min 40mm

The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

Logo Usage - (Do’s) These are examples of proper application of the Singapore World Water Day Main Logo across contrasting backgrounds.

The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

Logo Usage - (Don’ts) These are examples of improper application of the Singapore World Water Day Main Logo across various instances.

The Singapore World Water Day Logo is the public facing representation of Singapore’s commemoration of water conservation. Hence it was designed to be used in different applications, ensuring the logo can be communicated in any instance. The following is a guideline on the different variations of the Singapore World Water Day Logo.

Sample Artwork – Print Collateral This sample generic poster has been included for your reference on the proper application of the Singapore World Water Day Main Logo in a visual.

Sample Artwork – Print Collateral This sample certificate has been included for your reference on the proper application of the Singapore World Water Day Main Logo in a visual.

Sample Artwork – Print Collateral This sample horizontal banner has been included for your reference on the proper application of the Singapore World Water Day Main Logo in a visual.



Sample Artwork – Print Collateral This sample vertical banner has been included for your reference on the proper application of the Singapore World Water Day Main Logo in a visual.

Sample Artwork – Print Collateral This sample T-shirt has been included for your reference on the proper application of the Singapore World Water Day Main Logo in a visual.

Sample Artwork – Print Collateral This sample pledge card has been included for your reference on the proper application of the Singapore World Water Day Main Logo in a visual.

Sample Artwork - Online Collateral These sample web banners have been included for your reference on the proper application of the Singapore World Water Day Main Logo in a visual.

Find Out How Your Action Counts

Find Out How Your Action Counts

Sample Artwork - Online Collateral These sample email signature has been included for your reference on the proper application of the Singapore World Water Day Main Logo in a visual.