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Profile As an accomplished copywriter, I believe in the power of language to usher in new worlds. Whether defining a brand’s exclusive identity in a single headline, or exploring a topic in depth, I write with authenticity, imagination and style. I bring strong organisational skills to every project, alongside a keen interest in the arts and a voice specialised for luxury lifestyle brands including Montblanc, Leica and Steinway & Sons. Even in the tough agency world of tight deadlines, exacting clients and sudden changes in the plan, I am known for my ability to keep calm and get the job done to a high level of quality.

Clients Serviceplan One Geometry Global Singelmann Werbeagentur

Target organisations • Advertising / direct marketing agencies • Internal marketing departments • Cultural / arts organisations • Publishing houses

Best projects Showpiece book to accompany the Leica 1/1 edition camera designed by Jony Ive and Marc Newson and auctioned for $1.8 million at Sotheby’s New York for the charity (RED)™ in 2013

Key competencies • High-end brochures • Concept development • Direct marketing • Microsites

www.emilyhastings.com +49 (0)172 458 7868 [email protected]

Brochure promoting the Steinway & Sons 160th Anniversary Limited Edition Arabesque grand piano (winner of the 2014 Red Dot Award for product design) Editorial content strategy and execution for extensive CRM campaigns in the beauty, weight loss and business segments at Amway Europe

Education BA English University of Michigan, Ann Arbor, USA Professional Diploma in Dance Studies Trinity Laban Conservatoire of Music & Dance, London UK

• Press releases • Articles

Clients

Client

Montblanc

Agency

Singelmann Werbeagentur

Task

Create a book as a gift for the new owner of a privately commissioned Montblanc pen. Commemorate the process, elevate the craftsmanship and romanticise the highly personal nature of this 1/1 edition.

Kunde

Lorem ipsum

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Medium

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Kunde

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Agentur

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Client

Montblanc

Agency

Singelmann Werbeagentur

Task

Promote the launch of the John Lennon Special Editions. Feature the products in detail, tell the story and capture the personality that inspired them.

Client

Montblanc

Agency

Singelmann Werbeagentur

Task

Celebrate the legendary Montblanc Meisterstück fountain pen. Reinforce its iconic status, emphasise its value as an heirloom and tap into the mystique of writing culture.

Kunde

Lorem ipsum

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Kunde

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Kunde

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Client

Robbe & Berking Yachtmanufaktur

Agency

Singelmann Werbeagentur

Task

Support the launch of a retro-style ‘commuter’ yacht. Establish the historical background, excite about the style statement and convince of the high level of craftsmanship.

Client Amway

Kunde Agency

Lorem ipsum Serviceplan One

Agentur Task

Lorem ipsum Develop strategy, content and templates for a CRM campaign surrounding the launch Medium of a new weight loss programme. Create Lorem ipsum seasonal and topical E-mail contacts as the core of the campaign. Aufgabe Lorem ipsum, Lorem ipsum, Lorem ipsum

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Client Amway

Agency

Serviceplan One

Task

Re-imagine the journey of a prospective Amway Business Owner and create new starter kit materials for the European market. Attract and convince. Support during the first year of business.

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Client Amway

Agency

Serviceplan One

Task

Develop a launch mailing for Amway’s most prestigious beauty brand, ARTISTRY™. Target current ARTISTRY buyers and get them to convert to a new, even more premium anti-ageing line.

Client Leica

Agency

Geometry Global

Task

Create the showpiece book to accompany the Leica 1/1 edition camera designed by Jony Ive and Marc Newson and auctioned for $1.8 million at Sotheby’s New York for the charity (RED)™ in 2013. Reconcile the brand identities and project aims of Leica, (RED) and the designers into one coherent piece.

Kunde

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Kunde

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Client

Steinway & Sons

Agency

Singelmann Werbeagentur

Task

Write a classical brochure for the Essex line of pianos by Steinway & Sons. Communicate good value without compromising the perception of quality. Portray the piano as not just a fine instrument, but also an interior design statement.

Kunde

Lorem ipsum

Agentur

Lorem ipsum

Medium

Lorem ipsum

Aufgabe

Lorem ipsum, Lorem ipsum, Lorem ipsum

Client

Steinway & Sons

Agency

Singelmann Werbeagentur

Task

Develop a brochure for the Steinway & Sons 160th Anniversary Limited Edition Arabesque grand piano (winner of the 2014 Red Dot Award for product design). Position the piano as an exciting, innovative, forward-looking design that upholds all of the traditional values of the company.

Contact

Hüxstraße 73 23552 Lübeck Germany +49 (0) 172 458 78 68 [email protected] www.emilyhastings.com