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Profile As an accomplished copywriter, I believe in the power of language to usher in new worlds. Whether defining a brand’s exclusive identity in a single headline, or exploring a topic in depth, I write with authenticity, imagination and style. I bring strong organisational skills to every project, alongside a keen interest in the arts and a voice specialised for luxury lifestyle brands including Montblanc, Leica and Steinway & Sons. Even in the tough agency world of tight deadlines, exacting clients and sudden changes in the plan, I am known for my ability to keep calm and get the job done to a high level of quality.
Clients Serviceplan One Geometry Global Singelmann Werbeagentur
Target organisations • Advertising / direct marketing agencies • Internal marketing departments • Cultural / arts organisations • Publishing houses
Best projects Showpiece book to accompany the Leica 1/1 edition camera designed by Jony Ive and Marc Newson and auctioned for $1.8 million at Sotheby’s New York for the charity (RED)™ in 2013
Key competencies • High-end brochures • Concept development • Direct marketing • Microsites
www.emilyhastings.com +49 (0)172 458 7868
[email protected]
Brochure promoting the Steinway & Sons 160th Anniversary Limited Edition Arabesque grand piano (winner of the 2014 Red Dot Award for product design) Editorial content strategy and execution for extensive CRM campaigns in the beauty, weight loss and business segments at Amway Europe
Education BA English University of Michigan, Ann Arbor, USA Professional Diploma in Dance Studies Trinity Laban Conservatoire of Music & Dance, London UK
• Press releases • Articles
Clients
Client
Montblanc
Agency
Singelmann Werbeagentur
Task
Create a book as a gift for the new owner of a privately commissioned Montblanc pen. Commemorate the process, elevate the craftsmanship and romanticise the highly personal nature of this 1/1 edition.
Kunde
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Kunde
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Client
Montblanc
Agency
Singelmann Werbeagentur
Task
Promote the launch of the John Lennon Special Editions. Feature the products in detail, tell the story and capture the personality that inspired them.
Client
Montblanc
Agency
Singelmann Werbeagentur
Task
Celebrate the legendary Montblanc Meisterstück fountain pen. Reinforce its iconic status, emphasise its value as an heirloom and tap into the mystique of writing culture.
Kunde
Lorem ipsum
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Client
Robbe & Berking Yachtmanufaktur
Agency
Singelmann Werbeagentur
Task
Support the launch of a retro-style ‘commuter’ yacht. Establish the historical background, excite about the style statement and convince of the high level of craftsmanship.
Client Amway
Kunde Agency
Lorem ipsum Serviceplan One
Agentur Task
Lorem ipsum Develop strategy, content and templates for a CRM campaign surrounding the launch Medium of a new weight loss programme. Create Lorem ipsum seasonal and topical E-mail contacts as the core of the campaign. Aufgabe Lorem ipsum, Lorem ipsum, Lorem ipsum
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Client Amway
Agency
Serviceplan One
Task
Re-imagine the journey of a prospective Amway Business Owner and create new starter kit materials for the European market. Attract and convince. Support during the first year of business.
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Client Amway
Agency
Serviceplan One
Task
Develop a launch mailing for Amway’s most prestigious beauty brand, ARTISTRY™. Target current ARTISTRY buyers and get them to convert to a new, even more premium anti-ageing line.
Client Leica
Agency
Geometry Global
Task
Create the showpiece book to accompany the Leica 1/1 edition camera designed by Jony Ive and Marc Newson and auctioned for $1.8 million at Sotheby’s New York for the charity (RED)™ in 2013. Reconcile the brand identities and project aims of Leica, (RED) and the designers into one coherent piece.
Kunde
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Kunde
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Client
Steinway & Sons
Agency
Singelmann Werbeagentur
Task
Write a classical brochure for the Essex line of pianos by Steinway & Sons. Communicate good value without compromising the perception of quality. Portray the piano as not just a fine instrument, but also an interior design statement.
Kunde
Lorem ipsum
Agentur
Lorem ipsum
Medium
Lorem ipsum
Aufgabe
Lorem ipsum, Lorem ipsum, Lorem ipsum
Client
Steinway & Sons
Agency
Singelmann Werbeagentur
Task
Develop a brochure for the Steinway & Sons 160th Anniversary Limited Edition Arabesque grand piano (winner of the 2014 Red Dot Award for product design). Position the piano as an exciting, innovative, forward-looking design that upholds all of the traditional values of the company.
Contact
Hüxstraße 73 23552 Lübeck Germany +49 (0) 172 458 78 68
[email protected] www.emilyhastings.com