Key Insights from 2012 and What They Mean for the Coming Year
© comScore, Inc.
Proprietary.
March 2013
1
Introduction
#FutureinFocus
Executive Summary 2012 has been an exciting year for digital as consumers become more platform agnostic in the way they consume content - shifting between computers, tablets, smartphones as well as gaming platforms and emerging devices. Key media events in Europe such as the 2012 Olympics, have further illustrated the speed at which the online media landscape is fragmenting. We have entered the dawn of a ‘Brave New Digital World’ where multi-platform media consumption is becoming the norm.
To help businesses navigate this changing digital landscape, comScore has created this report, that provides an analysis of the latest trends from 2012 what they will mean for the year ahead. The report also includes individual scorecards, which shows the top 20 sites + the leading local news/information, retail and banking sites for all 18 European countries measured by comScore.
FOR FURTHER INFORMATION, PLEASE CONTACT: Berit Block | Cathy McCarthy | Ayaan Mohamud
[email protected]
© comScore, Inc.
Proprietary.
2
Key Takeaways Brits are most engaged internet users Europeans spend an average of nearly 27 hours online per month. Out of the 18 EU markets analysed, UK consumers spent the most time online, whilst Belgium achieved the strongest growth as users spent an additional 2 hours online versus last year. European media landscape is fragmenting The adoption of internet enabled devices is contributing to a more fragmented digital media landscape. The proportion of page views occurring on a smartphone or tablet varies across EU countries but is highest in UK, Ireland and Russia. Online video continues to grow The online video audience in the EU5 grew 5 percent in the past year, whilst the audience for video viewing on a mobile grew 162 percent. Google’s YouTube is still the top video property across the 7 EU markets measured in Europe © comScore, Inc.
Proprietary.
Europeans spend more time consuming news News and information sites capture a large proportion of the EU online audience with nearly 8 in 10 internet users accessing one of these sites in December 2012. Time spent also increased by 10 percent, presenting a fertile ground for advertisers. E- and M-Commerce make an impact 3 out of the top 5 fastest growing content categories viewed in Europe on the web are retail focused. Over 14 percent of smartphone users purchased goods or services via their device. Dutch keen on online banking In the Netherlands, 66 percent of internet users accessed an online banking site in December 2012, compared to only 18.8 percent in Switzerland. The European average lies at 39.9 percent which has grown by 3.2 percent compared to December 2011
3
Content Global Overview
5
European Online Landscape
9
European Mobile Landscape
15
European Digital Audience Behaviour
24
Online Video
35
Search
39
Digital Advertising
43
Spotlights and Scorecards
50
• News/Information
52
• Retail
54
• Banking
57
Scorecards
59
Conclusion
78
Tweetable Highlights
82
Methodology
83
About comScore
87
Contact Us
88
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#FutureinFocus
GLOBAL OVERVIEW
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Distribution of Worldwide Internet Audience The US is no Longer the Centre of the Online Universe
34% Outside US
87% Outside US
Middle East - Africa 9% North America 14%
Latin America 8%
Asia Pacific 42%
Europe 27%
66%
13% 1996
2012
© comScore, Inc.
Proprietary.
Source: comScore MMX, December 2012, Worldwide 15+,
6
Time Spent and Growth Across Regions US Users Spent Most Time, Whilst Asia Pacific Outgrows Rest of the World
Hours per Visitor
42.8
Global Average: 24.7 Hours a Month 26.9
North America
Europe
22.7
18.9
Latin America
18.2
Asia Pacific
Middle East - Africa
Unique Visitors (MM)
+7% 596
637 +7% 382 408 +6%
+2% 211 215
127 135
Asia Pacific
Europe
© comScore, Inc.
Proprietary.
Middle East Africa
+1% 129 131
North America
Source: comScore MMX, December 2012, Worldwide 15+,
Dec-11 Dec-12
Latin America
7
The Largest Regions in Comparison Age Breakdown for European and Asian Internet Audience Persons: 15-24
Persons: 25-34
Persons: 45-54
Persons: 55+
Persons: 35-44
9%
16% 22%
28%
12%
17%
Europe
Asia Pacific
22% 24%
29%
21%
© comScore, Inc.
Proprietary.
Source: comScore MMX, December 2012, Europe and Asia Pacific 15+,
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#FutureinFocus
EUROPEAN ONLINE LANDSCAPE
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European Online Population on the Up 408.3 Million Europeans Surfed the Web via a Home or Work Computer
408,248
+7%
51%
381,546
Growth Over 1 Year
49%
Total Unique Visitors (000)
© comScore, Inc.
Proprietary.
Source: comScore MMX, December 2012, Europe 15+
10
Online Audience Across European Countries 15% of Europe’s 408 Million Internet Users are in Russia +15%
Internet Audiences in Italy and Russia grow the fastest – 17% and 15% respectively
Total Unique Visitors (000)
+3% 0%
+5%
+17%
+6%
© comScore, Inc.
Proprietary.
Source: comScore MMX, December 2012, Europe 15+
+10% 2,598
3,336
3,476
3,772
+10% +2% +2% +2% 4,743
+5% +4% +6% 5,027
+3%
5,034
12,006
19,350
22,410
28,722
39,357
43,021
52,448
61,345
0%
6,371
+4%
6,404
+2%
23,917
Growth over the Year
11
Europe’s Youngest (15 – 34) and Oldest (45+) Internet Audiences Nearly 70% of Turkish Internet Audience Under 35 Years Old Age: 15-24
Age: 35-44
37.3%
Turkey
Germany
Age: 25-34
16.1%
Age: 45-54
31.3%
17.9%
© comScore, Inc.
19.1%
Proprietary.
Age: 55+
19.3%
22.8%
Source: comScore MMX, December 2012, Turkey and Germany 15+
8.6%
3.6%
24.2%
12
Engagement Across EU Audiences Nearly 27 Hours Online is the Average per Person in Europe 37.3
United Kingdom 31.0
Turkey
30.6
Netherlands
29.3
Average Hours per Visitor
Poland Finland
27.8
France
27.7
Europe
26.9
Russian Federation
26.1
Norway
24.9
Germany
24.6
Spain
23.8 22.4
Belgium
22.0
Sweden Portugal
20.6
Denmark
20.6
Ireland
Belgium saw the strongest growth of time spent per visitor across Europe. Users spent an additional 2 hours online compared to a year ago.
19.5
Italy
18.5
Switzerland
16.6 14.4
Austria
© comScore, Inc.
Proprietary.
Source: comScore MMX, December 2012, Europe 15+
13
Under 35 Year Olds Accrue Nearly 50% of Time Spent Online in Europe Composition of Minutes per Age Group Varies Across EU5 Countries
Europe
% of Total Minutes
France
Germany
24.2
17.6
Spain
25.4
22.8
Persons: 25-34
© comScore, Inc.
20.2
Persons: 35-44
Proprietary.
14.7
27.9
24.3
23.5
24.9
17.5
19.2
19.3
21.2
UK
Persons: 15-24
20.2
19.3
Italy
20.6
21.4
19.4
19.1
19.4
Persons: 45-54
Source: comScore MMX, December 2012, Europe 15+
15.1
14.3
17.6
Persons: 55+
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#FutureinFocus
EUROPEAN MOBILE LANDSCAPE
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Mobile Audience in EU5 Crosses 240 Million Mark
EU5
241,000
Germany
61,000
United Kingdom
49,500
Italy
48,000
241 Million
France
Spain
47,500
35,000 Total Mobile Audience (000)
© comScore, Inc.
Proprietary.
Source: comScore MobiLens, 3 month average ending December 2012, EU5, 13+
16
A Third of EU5 Mobile Users Are Under 35 Years Old Italy has Oldest Mobile Users with 50% over 45 Years of Age
30.0
31.2
28.8
31.5
18.5
16.6
21.4
18.9
18.1
16.7
16.4
17.4
16.5
19.7
15.8
28.1
30.1
17.6
17.3
21.3
16.7
15.1
18.2
16.9
10.4
11.4
10.2
8.9
9.2
6.6
7.7
6.4
5.9
5.5
7.2
EU5
France
Germany
Italy
Spain
United Kingdom
Persons: 13-17
Persons: 18-24
© comScore, Inc.
Persons: 25-34
Proprietary.
Persons: 35-44
Persons: 45-54
Source: comScore MobiLens, 3 month average ending December 2012, EU5, 13+
11.8
Persons: 55+
17
Profile: EU5 Mobile and Smartphone Audience Typical Smartphone Owner: Male Between 25 - 44 Years Old Total EU5 Mobile Audience: 241 million
Total EU5 Smartphone Audience: 136.2 million
Age Composition of Mobile Audience 49% of EU5 mobile audience are male 13-17 7% 55+ 30%
53% of EU5 smartphone audience are male
35-44 18%
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13-17 8%
55+ 20%
18-24 10%
25-34 16%
45-54 19%
Age Composition of Smartphone Audience
18-24 14%
45-54 17%
25-34 21% 35-44 20%
Source: comScore MobiLens, 3 month average ending December 2012, EU5 13+
18
Smartphone Penetration in EU5 at 57% Spain’s Mobile Audience Shows Highest Adoption of Smartphones
64%
December 2012 was the first month all European countries crossed the 50% mark for smartphone penetration.
51%
53% 53%
57% EU5 Average
66%
© comScore, Inc.
Proprietary.
Source: comScore MobiLens, 3 month average ending December 2012, EU5, 13+
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The Who is Who of the EU5 Smartphone Market Leading Smartphone Handset Manufacturers and Platforms
Top 5 Smartphone Handset Manufacturers (OEM)
5% 3%
15%
Samsung Apple
Top 5 Smartphone Operating System (OS)
Google
7% 32%
Apple
7%
Symbian
15%
Nokia
50%
9% HTC
RIM
RIM
Microsoft 16%
21%
Other
© comScore, Inc.
Proprietary.
20%
Source: comScore MobiLens, 3 month average ending December 2012, EU5, 13+
Other
20
In December 2012, 75% of Newly Acquired Devices were Smartphones
EU5 smartphone penetration is at 57%, but 75% of phones acquired in December were smartphones
75% 66%
Dec-11
© comScore, Inc.
Dec-12
Proprietary.
Source: comScore MobiLens, 3 month average ending December 2012, EU5 13+
21
Tablets Are Here to Stay +94%
Smartphone Users (000) with Tablet
25,000
20,000
Over 23 million people in the EU5 countries had a smartphone as well as a tablet in December 2012
15,000
10,000
5,000
0
© comScore, Inc.
Proprietary.
Source: comScore MobiLens, 3 month average ending December 2011 - 3 month average ending December 2012, EU5 13+
22
Device Share of Page Views Across Countries in Europe Nearly 1/3 of UK Page Views are from Mobiles and Tablets 65% United Kingdom Ireland Russian Federation
70%
75%
80%
68.1%
85%
90%
95%
24.0%
71.4%
6.8% 21.8%
74.8%
5.6% 21.7%
Norway
86.4%
Netherlands
86.5%
Switzerland
86.6%
Finland
3.4% 7.3%
Austria
89.0%
Denmark
89.3%
Italy
89.6%
France
92.3%
3.7% 4.7% 3.5% 3.3%
3.4%
4.3% 2.6%
3.8%
2.1%
3.2% 1.0%
95.7%
2.3% 1.5%
96.2% Mobile
2.3%
4.6%
94.0%
Proprietary.
7.2%
6.2%
91.9%
PC
3.5%
5.6%
Belgium
Turkey
7.9%
6.7%
91.0%
Poland
4.3%
5.8%
90.2%
Portugal
5.2%
7.9%
Sweden
Spain
8.1%
7.9%
88.5%
Germany
6.2%
5.2%
87.6%
© comScore, Inc.
100%
Tablet
Other
Source: comScore Device Essentials, December 2012, Europe – Share of browser based page views
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#FutureinFocus
EUROPEAN DIGITAL AUDIENCE BEHAVIOUR
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Social Media Captures Most PC Screen Time in Europe Entertainment Category Overtakes Portals to Capture 3rd Spot 200,000
6.7 hours per person per month on Social Media sites (social networks + blogs)
180,000 160,000 140,000 120,000 100,000 80,000 60,000
The average UK internet user spent 6.5 hours on social media sites during December 2012
40,000 20,000 0
Social Media
© comScore, Inc.
Services
Proprietary.
Entertainment
Portals
Source: comScore MMX, December 2010 - December 2012, Europe 15+
Games
25
Job Search is Fastest Growing Web Category in Europe 3 out of Top 5 Categories are Retail Subcategories Year over Year Growth Job Search
6,725
+28%
8,738
36,524
Total Unique Visitors (000)
Retail - Food
19,246
Retail - Health Care
Taxes
+28%
47,095
+27%
24,496
4,465
+26%
5,666
27,038
Retail - Toys
+25%
32,503 Dec-11
© comScore, Inc.
Proprietary.
Dec-12
Source: comScore MMX, December 2011 - December 2012, Europe 15+
26
Top Web Properties 3 Retail Sites Amongst European Top 10 The top 20 for France and Spain are published on www.comscoredatamine.com around the 20th of every month
375,260
275,882
262,950
183,718
165,106
146,366 123,524 97,511
117,834 90,490
88,290
87,723
56,472 21,723
26,952
Total Unique Visitors (000)
© comScore, Inc.
Proprietary.
15,939
18,193
9,780
11,051
11,773
Average Daily Visitors (000)
Source: comScore MMX, December 2012, Europe 15+
27
What do Europeans Use Their Mobile Phone for? Nearly 60% of EU5 Mobile Audience Uses Mobile Media 100% 8.2%
11.5% 90% 80% % Total Mobile Audience
32.5% 70%
42.1%
The number of Mobile Media users has grown 30% since December 2011.
60% 50% 40% 30% 20% 10% 0% December 2011 Just Voice
December 2012 SMS (and not mobile media)
Mobile Media
Source: comScore MobiLens, 3 month average ending December 2012, EU5 13+
© comScore, Inc.
Proprietary.
Mobile Media User = Used browser, application, native email, stream or download music and broadcast or on-demand video (does not include SMS)
28
Most Popular Internet Activities Amongst European Smartphone Users
80,943
Used Email (Personal Use) Accessed Weather Accessed Social Networking Site or Blog Used Major Instant Messaging Service Accessed Search Accessed News
71,045 70,589
INSTANT MESSAGING
69,321
ONLINE RETAIL BANK ACCOUNTS
60,687
PHOTO / VIDEO SHARING
56,573 51,076
Accessed Maps AUCTION SITES
Accessed Sports Information Used Email (Work) Accessed Personal Photo or Video Sharing
43,750 40,689 38,370 Total Smartphone Audience (000)
© comScore, Inc.
Proprietary.
Source: comScore MobiLens, 3 month average ending December 2012, EU5 13+
29
MULTIPLE DEVICE USAGE
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Proprietary.
30
Device Share of Page Views in Europe 20 Percent of Page Views now from Mobiles and Tablets Rise of connected devices - a fifth of page views in Europe are from mobiles and tablets
Noncomputer 20.0%
Computer 80.0%
Mobile 14.9%
Tablet 4.4% Other 0.7% © comScore, Inc.
Proprietary.
Source: comScore Device Essentials, January 2013, Europe – Share of browser based page views
31
Device Preferences Throughout the Day in Europe Most Weekend Tablet Usage Peaks at 9pm
Share of Device Page Traffic on a Typical Weekend
Tablets popular at night
PCs during the day
© comScore, Inc.
Proprietary.
Mobiles peak late
Source: comScore Device Essentials, Sunday, 17th February 2013, Europe
32
UK Example: Newspapers Extend Reach via Video and Mobile The Sun Extends Reach by Nearly 17% when Accounting for Mobile Incremental Audience (%) via Mobile 13,392
Accounting for these incremental audiences, media companies are able to demonstrate significantly wider scale to advertisers. Learn more about MMX MP (Beta): www.comscore.com/MMX_Multi-Platform
+11%
12,064
11,274 +9.5% 10,295
9,650
+9.3% 8,831
5,034
+10.7% 4,546
4,748
+16.9% 4,061
2,560 1,588
Mail Online
The Guardian
1,216
Telegraph Media Group
702 Independent.co.uk
1,039
The Sun Online
Total Digital Population (000) PC (Web and Video) Unique Visitors/ Viewers (000) Mobile Browsing Unique Visitors/ Viewers (000) © comScore, Inc.
Proprietary.
Source: comScore MMX Multi-Platform BETA, December 2012, UK 6+
33
UK Example: Online Video Enables Publishers to Reach Additional Audiences Sites with Highest Share of Video Viewers Compared to Total Digital Audience (Among Top 100) +52%
Vimeo Perform Sports
+40%
AOL, Inc.
+16% +14%
Dailymotion.com
+13%
Adobe Sites
+11%
Amazon Sites Turner Digital Disney Online
+10% +7%
Sky Sites
+5%
Demand Media
+5%
PC-Based Unique Visitors (000)
© comScore, Inc.
Proprietary.
Exclusive Video Unique Visitors (000)
Source: comScore MMX Multi-Platform BETA, December 2012, UK 6+
34
#FutureinFocus
ONLINE VIDEO
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Proprietary.
Mobile Video Shows Tremendous Growth in EU5 in One Year 158.9 Million Online Video Viewers vs. 48.1 Million Mobile Video Users 5%
Online Video Growth on PC
160,000 155,000 150,000 145,000 140,000
Total Unique Viewers (000) Dec 2012
Dec 2011 Mobile Video Growth
60,000
162% 50,000 40,000 30,000 20,000 10,000 0
Total Unique Viewers (000) Dec 2011
Dec 2012 Source: comScore Video Metrix, December 2012, EU5 15+ © comScore, Inc.
Proprietary.
Source: comScore MobiLens, 3 month average ending December 2012, EU5 13+
36
Google’s YouTube Still King of Online Video
Total Top 3 Video Sites in Germany % Growth Unique Source: comScore Video Metrix, vs Year Viewers Dec-‐12 Ago (000) Total Internet: Persons: 15+ 44,472 3 Google Sites 38,370 8 Facebook.com 13,705 60 ProSiebenSat1 Sites 9,026 -‐20 Total Top 3 Video Sites in France % Growth Unique Source: comScore Video Metrix, vs Year Viewers Dec-‐12 Ago (000) Total Internet: Persons: 15+ 37,646 1 Google Sites 31,921 -‐5 Dailymotion.com 17,698 1 VEVO 14,333 22 Total Top 3 Video Sites in Italy % Growth Unique Source: comScore Video Metrix, vs Year Viewers Dec-‐12 Ago (000) Total Internet: Persons: 15+ 23,857 13 Google Sites 20,840 -‐1 VEVO 10,079 6 Facebook.com 7,942 0
Videos per Viewer
Minutes per Viewer
181.9 97.4 9.7 7.4
1,299 459 21 14
Videos per Viewer
Minutes per Viewer
195.8 69.1 20.7 10.4
1,094 412 79 28
Videos per Viewer
Minutes per Viewer
186.0 105.7 12.6 5.7
1,208 380 35 12
Source: comScore Video Metrix, December 2012, 15+ Please note Video Metrix reports on both ad and content videos
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Proprietary.
Total Top 3 Video Sites in Russia % Growth Unique Source: comScore Video Metrix, vs Year Viewers Dec-‐12 Ago (000) Total Internet: Persons: 15+ 55,591 17 Google Sites 50,364 58 Mail.ru Group 36,331 36 Gazprom Media 18,814 25 Total Top 3 Video Sites in Spain % Growth Unique Source: comScore Video Metrix, vs Year Viewers Dec-‐12 Ago (000) Total Internet: Persons: 15+ 19,394 1 Google Sites 16,630 -‐15 VEVO 9,338 2 Viacom Digital 5,249 7 Total Top 3 Video Sites in Turkey % Growth Unique Source: comScore Video Metrix, vs Year Viewers Dec-‐12 Ago (000) Total Internet: Persons: 15+ 21,810 1 Google Sites 19,949 0 Facebook.com 15,436 -‐7 Nokta.com Medya 9,890 -‐22 Total Top 3 Video Sites in UK % Growth Unique Source: comScore Video Metrix, vs Year Viewers Dec-‐12 Ago (000) Total Internet: Persons: 15+ 33,504 8 Google Sites 29,522 4 Facebook.com 12,963 72 VEVO 10,985 1
Videos per Viewer
Minutes per Viewer
186.2 64.8 18.7 5.5
1,359 289 55 7
Videos per Viewer
Minutes per Viewer
206.2 67.1 10.7 5.6
989 461 31 16
Videos per Viewer
Minutes per Viewer
239.6 164.3 21.6 11.2
1,389 483 103 42
Videos per Viewer
Minutes per Viewer
303.4 122.6 9.6 14.6
1,870 519 19 37 43
Newspapers: Monetising Video Content
Total Videos (000)
% Ads of Total Videos: 28.8%
Advertising is one of the most important revenue streams for publishers. Get the insights to redesign your pages or create more effective ad packages, in real time. www.comScore.com/Monetization
% Ads of Total Videos: 30.7%
% Ads of Total Videos: 23.6% % Ads of Total Videos: 16.6%
News/Information Newspapers
The Guardian
© comScore, Inc.
Mail Online
Proprietary.
Telegraph Media Group
Source: comScore Video Metrix, December 2012, UK 6+
% Ads of Total Videos: 47.2%
% Ads of Total Videos: 8.2%
The Sun Online
The New York Times Brand
38
#FutureinFocus
SEARCH
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Proprietary.
Turkey Leads The Way With Most Searches per Searcher in Europe UK Internet Users Searched 161 Times on Average During December
Searches per Searcher
242.7
195.4 160.8 138.4
149.5
138.8 133.6 131.0 127.3 125.9 124.0
© comScore, Inc.
Proprietary.
118.2 118.2 117.4 115.5 105.5
Source: comScore, qSearch, December 2012, Europe 15+
103.8
93.4 89.6
40
Google Captures 86% of the EU Search Engine Market
2% 10%
1% 1%
Share of Searches
Google Search Yandex Web Search Mail.Ru - Search Bing Ask Network
86%
© comScore, Inc.
Proprietary.
Source: comScore, qSearch, December 2012, Europe 15+
41
Europeans Search on Facebook, eBay and Amazon, Not Just Search Engines like Google and Yandex
Searches per Searcher
Google Sites
388,519
115.0
Facebook.com
89,853
4.4
eBay
88,159
24.9
Amazon Sites
9.8
74,003
Yandex Sites
66.9
69,365
Microsoft Sites
63,042
10.3
Ask Network
60,239
5.6
Mail.ru Group Wikimedia Foundation Sites Yahoo! Sites
23.7
46,680
3.5
40,277
11.8
31,043 Unique Searchers (000)
© comScore, Inc.
Proprietary.
Source: comScore, qSearch, December 2012, Europe 15+
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#FutureinFocus
DIGITAL ADVERTISING
© comScore, Inc.
Proprietary.
Understanding Campaign Effectiveness
To better understand the quality of ad delivery today and to start an informed discussion across markets, comScore conducted vCE charter studies around the globe to measure impressions delivered across a Europe 2012 variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of non-human traffic. Following is a summary of the European highlights.
© comScore, Inc.
Proprietary.
44
European Charter Study Highlights
23 campaigns 14 advertisers 1.4 billion impressions 237,000 sites
© comScore, Inc.
Proprietary.
The EU study involved major brand advertisers in 8 markets to understand ad visibility, demo targeting and brand safety
Source: comScore EU Charter Study, Mar-Aug 2012
45
IN-VIEW RATE
EU Study Findings: Over One-third of Ad Impressions Were Never In-view, a Higher Percentage Than in US Study
US
EU
69%
63%
AVERAGE
AVERAGE
In-view is defined as an ad impression with at least 50% of the ad’s pixels visible for one second or more
© comScore, Inc.
Proprietary.
Source: comScore EU Charter Study, Mar-Aug 2012
46
EU Study Findings: Ad Visibility Differs Depending on Size of Site
Percent of Ads Served In-view within a Given Site Category
67%
66%
66%
59%
Top 50 Sites
Top 100 Sites
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Proprietary.
Top 500 Sites
Source: comScore EU Charter Study, Mar-Aug 2012
The Long Tail (Remaining 501+ Sites)
47
EU Study Findings: In-view Rates Also Differ by Size of Creative
Percent of Ads Delivered In-view by Ad Size
71% 69%
63%
160 x 600
© comScore, Inc.
350 x 250
Proprietary.
Source: comScore EU Charter Study, Mar-Aug 2012
728 x 90
48
Brand Marketers Need Tools To Ensure Their Ads Do Not Appear Near Inappropriate Content
US
92,000 people In the US
Visit www.comScore.com/vCE to learn how to optimise your campaigns for ad visibility, demo targeting and brand safety.
EU
21,000 people In the EU
72% and 55% of US and EU campaigns had impressions served in inappropriate brand content
© comScore, Inc.
Proprietary.
Source: comScore EU Charter Study, Mar-Aug 2012
49
#FutureinFocus
SPOTLIGHTS AND SCORECARDS
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Proprietary.
Spotlight on News/Information, Retail and Banking + Snapshots per Country News/Information – Retail – Banking This report includes a special review of three categories that are of particular interest to the industry – either because these activities show particularly high adoption rates (News/Information) or high growth rates (Retail and Banking).
Scorecard Section for 18 European Countries The following ‘Scorecard’ section (starting on page 59) provides the top 20 sites across all 18 European countries measured individually by comScore. Furthermore it shows how these sites have grown over the past year and the levels of engagement (average minutes and average pages per visitor) per site.
© comScore, Inc.
Proprietary.
The Scorecard section also provides more detailed, country level, information for three key internet categories – News/Information, Retail and Banking. These are three of over 100 categories and subcategories broken out in comScore’s dictionary.
Please click on the country to get directly to the Snapshot section: • • • • • • • • •
Austria Belgium Denmark Finland France Germany Ireland Italy Netherlands
• • • • • • • • •
Norway Poland Portugal Russian Federation Spain Sweden Switzerland Turkey United Kingdom
51
News/Information – 8 out of 10 European Internet Users Visit News and Information Sites Nearly 327 million Europeans visited News and Information sites in December 2012
34,601
Total Unique Visitors (000)
27,441 21,517
21,129
20,773
20,245
19,325 17,425
© comScore, Inc.
Proprietary.
Source: comScore MMX, December 2012, Europe 15+
16,558
16,096
52
News/Information – 55+ Year Olds Spent Most Time on News/Info Sites, but Fastest Growing is 35-44 Age Group Across Europe, time spent on news/ information sites increased by 10% to 61.5 minutes per person in Dec. 2012 Average Minutes per Visitor
Dec-11
37.8
53.8
54.8
66.2
73.5
Dec-12
41.6
57.2
63.2
69.6
82.6
Persons: 15-24
Persons: 25-34
© comScore, Inc.
Proprietary.
Persons: 35-44
Persons: 45-54
Source: comScore MMX, December 2011 - December 2012, Europe 15+
Persons: 55+
53
Retail – More Than 146 Million Europeans Visit Comparison Shopping Sites Top 5 Retail Subcategories by Unique Visitors (000) 160,000 146,595 143,335
139,706
140,000
119,704
120,000
132,884 123,635
94,609
100,000
87,510
80,000 57,460
60,000
49,812
40,000 20,000 0 Comparison Shopping
Consumer Electronics Dec-2011
© comScore, Inc.
Proprietary.
Apparel
Computer Hardware
Home Furnishings
Dec-2012
Source: comScore MMX, December 2011 - December 2012, Europe 15+
54
Retail – Top 10 European Retail Websites German Retail Group Otto Only Behind Amazon and Apple
Amazon Sites
123,524
Apple.com Worldwide Sites
54,057
Total Unique Visitors (000)
Otto Gruppe
33,068
LeGuide.com Sites
28.2 9.3
eBay, which is listed in the auction category, as opposed to retail, had 117.8 million Unique Visitors in December 212
28,293
Groupe PPR Samsung Group
Average Minutes per Person
26,939
21.6 2.7 12.9 5.5
21,634
IKEA
18,951
12.8
Yandex Market
18,899
9.1
Dixons Retail Plc.
17,922
7.6
Rakuten Inc
17,572
10.8
© comScore, Inc.
Proprietary.
Source: comScore MMX, December 2012, Europe 15+
55
Retail – Top Mobile Retail Activities in EU5 (France, Germany, Italy, Spain and UK)
Top Smartphone Retail Activities 1. Found Store Location (20.4% of Smartphone Users) 2. Compared Product Prices (17.5% of Smartphone Users) 3. Researched Product Features (16.2% of Smartphone Users)
Top Smartphone Retail Activities in Store 1. Took Picture of a Product (19.3% of Smartphone Users) 2. Texted or Called Friends/Family about a Product (18.0% of Smartphone Users) 3. Sent Picture of Product to Family/Friends (9.8% of Smartphone Users)
14.1% of EU5 smartphone users purchased a good or service on their device in December 2012
Top Goods or Services Purchased on a Smartphone 1. Clothing or Accessories (37.3% of Smartphone Shoppers) 2. Books (excl. ebooks) (27.9% of Smartphone Shoppers) 3. Consumer Electronics/ Household Appliances (27.5% of Smartphone Shoppers)
© comScore, Inc.
Proprietary.
Source: comScore MobiLens, 3 month average ending December 2012, EU5 13+
56
Banking – Penetration Across Europe Netherlands Leads with 66% of Internet Users Visiting Online Banking Sites Reach (%) of Online Banking 66.0
Netherlands France
60.0
Finland
56.4 54.8
United Kingdom Sweden
54.2 52.3
Poland 48.0
Germany Spain
45.5 43.6
Norway Denmark
42.3
Belgium
40.5
Europe
39.9
Turkey
39.6
2 in 3 Dutch internet users visited online banking websites, while only 18.8% of Swiss users bank online
36.9
Austria Ireland
31.4 28.6
Italy Portugal
25.3
Russian Federation
22.2 18.8
Switzerland
© comScore, Inc.
Proprietary.
Source: comScore MMX, December 2012, Europe 15+
57
Banking – UniCredit Shows the Fastest Growth Amongst Top 10 Banking Sites Top 10 European Banking Websites by Unique Visitors (000) in Dec. 2012 +3%
+8%
11,622
11,577
+15%
+23%
10,749
10,553
+40% +7% 8,987
© comScore, Inc.
Proprietary.
8,290
-9% 7,831
Source: comScore MMX, December 2012, Europe 15+
+5% 7,027
+11% 6,807
+28% 6,780
58
Download further reports from the Future in Focus series analysing mobile trends or providing a detailed view of the digital landscape in the US, UK, Germany or France. www.comscore.com/futureinfocus2013
SCORECARDS
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Proprietary.
Austria Top 20 Sites in Austria Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Facebook.com Microsoft Sites Amazon Sites W ikimedia Foundation Sites Styria Media Group Glam Media eBay Yahoo! Sites Axel Springer AG United-‐Internet Sites Hubert Burda Media O RF.at Network VEVO Ask Network Apple I nc. gutefrage.net GmbH ProSiebenSat1 Sites Deutsche Telekom Herold Sites
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 5,027 4,763 3,344 2,612 2,437 2,193 1,635 1,602 1,575 1,560 1,514 1,485 1,342 1,260 1,258 1,235 1,141 1,005 969 949 947
6 6 0 -‐10 12 7 22 1 19 5 8 7 10 21 -‐15 33 3 28 5 6 17
862.8 156.8 196.2 42.5 35.3 10.7 34.9 6.9 49.9 43.8 10.5 56.6 6.3 28.4 13.4 2.5 4.1 3.0 5.4 19.5 3.8
Avg Pages per Visitor 1,530 223 325 41 61 11 86 9 92 43 17 120 10 43 10 7 5 4 7 37 8
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Top 5 N ews/Information Sites in Austria Source: comScore MMX, Dec-‐12 N ews/Information Krone.at Standard Verlagsgesellschaft W etter.at Kleinezeitung.at News.at Top 5 Retail Sites in Austria Source: comScore MMX, Dec-‐12 Retail Amazon Sites Otto Gruppe Apple.com W orldwide Sites Geizhals.at LeGuide.com Sites
Top 5 Online Banking Sites in Austria Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Raiffeisen Sparkasse.at Unicredit Group Banking.co.at Easybank.at
Source: comScore MMX, December 2011-2012, Austria 15+
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 3,363 528 466 360 347 317
-‐1 17 25 1 16 42
30.0 19.2 10.0 5.7 10.2 7.1
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 4,156 2,437 755 609 574 520
8 12 13 -‐2 22 123
54.0 35.3 12.5 7.7 6.8 1.7
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 1,857 684 539 387 175 108
20 23 23 28 32 87
31.1 28.7 25.9 30.0 19.2 20.8
Avg Pages per Visitor 45 26 9 9 12 15 Avg Pages per Visitor 113 61 34 10 14 3
Avg Pages per Visitor 72 69 52 86 34 48
60
Belgium Top 20 Sites in Belgium Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Microsoft Sites Facebook.com W ikimedia Foundation Sites Corelio Yahoo! Sites VEVO Belgacom Group Apple I nc. VRT Sites Ask Network Viacom Digital De Persgroep Amazon Sites Groupe Rossel eBay Sanoma Group Truvo I nternational 2dehands Telenet Sites
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 6,371 6,102 5,432 5,176 2,667 2,451 2,341 2,277 2,029 1,720 1,646 1,538 1,506 1,497 1,461 1,393 1,380 1,373 1,333 1,298 1,252
5 5 0 9 1 13 5 5 -‐5 4 3 65 -‐5 -‐15 7 6 8 36 3 13 -‐19
1,346.5 205.3 115.8 354.3 10.0 46.8 60.1 16.4 12.5 4.4 18.6 3.4 7.8 32.9 10.4 14.4 25.7 5.4 3.5 44.5 14.6
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Avg Pages per Visitor 2,259 306 98 559 11 49 58 11 30 6 24 9 7 50 17 22 57 12 10 82 27
Top 5 N ews/Information Sites in Belgium Source: comScore MMX, Dec-‐12 N ews/Information Nieuwsblad.be Standaard.be Hln.be Concentra media Deredactie.be Top 5 Retail Sites in Belgium Source: comScore MMX, Dec-‐12 Retail Amazon Sites Apple.com W orldwide Sites Groupe PPR Zalando LeGuide.com Sites
Top 5 Online Banking Sites in Belgium Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking BNP Paribas I NG Group KBC Group Dexia Bank Citigroup
Source: comScore MMX, December 2011-2012, Belgium 15+
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 5,354 1,560 1,019 943 898 645
8 14 22 -‐22 -‐16 -‐1
Total Unique % Visitors Growth (000) 5,292 1,461 999 745 652 582
9 7 3 -‐29 2,127 56
Total Unique % Visitors Growth (000) 2,580 1,143 715 668 245 93
-‐7 13 20 -‐17 -‐66 -‐35
61.6 47.5 26.4 31.6 11.3 22.5 Avg Minutes per Visitor 38.7 10.4 7.6 8.0 15.8 1.6
Avg Pages per Visitor 75 45 32 43 20 26 Avg Pages per Visitor 83.0 17.1 10.4 14.3 35.9 3.4
Avg Minutes per Visitor
Avg Pages per Visitor
39.0 34.7 27.9 38.1 9.8 11.2
105 125 51 74 30 27
61
Denmark Top 20 Sites in Denmark Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Microsoft Sites Facebook.com JP Politiken Hus W ikimedia Foundation Sites Dr.dk Yahoo! Sites TV2 Danmark eBay Apple I nc. VEVO Eniro Sites Amazon Sites Berlingske Media Spotify Ask Network Linkedin Valve Corporation Glam Media Viacom Digital
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 3,772 3,533 2,896 2,733 1,362 1,292 1,229 1,160 1,137 1,125 1,097 1,076 1,048 943 929 842 768 754 751 739 714
2 2 -‐6 -‐4 -‐1 0 4 23 -‐15 -‐4 -‐1 -‐11 -‐12 2 -‐7 65 9 N/A 160 31 -‐12
1,235.9 187.6 60.5 284.4 32.2 9.7 42.7 55.2 22.7 41.0 3.6 21.7 6.7 17.6 17.8 .9 3.6 23.6 19.3 5.5 12.4
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Proprietary.
Avg Pages per Visitor 2,084 237 50 455 46 11 53 48 29 86 5 13 13 27 19 1 8 31 22 10 8
Total Unique Avg Top 5 N ews/Information Sites in Denmark % Visitors Minutes Source: comScore MMX, Dec-‐12 Growth (000) per Visitor N ews/Information Ekstrabladet.dk Berlingske media Dmi.dk Politiken.dk Jp.dk Top 5 Retail Sites in Denmark Source: comScore MMX, Dec-‐12 Retail Amazon Sites Elgiganten.dk Apple.com W orldwide Sites ValueClick Sites CDON Group
Top 5 Online Banking Sites in Denmark Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Danske Bank Nordea Group Bec.dk Portalbank.dk Jyskebank.dk
Source: comScore MMX, December 2011-2012, Denmark 15+
2,818 1,098 929 655 556 313
0 2 -‐7 37 1 -‐28
42.8 33.1 17.8 14.3 9.7 3.7
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 3,027 943 602 600 522 474
2 2 21 -‐3 10 7
50.7 17.6 8.8 6.6 4.5 10.2
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 1,594 614 512 191 178 116
6 -‐5 4 14 35 111
33.5 32.3 10.3 29.1 36.3 46.6
Avg Pages per Visitor 57 44 19 26 12 11 Avg Pages per Visitor 91 27 17 10 13 17
Avg Pages per Visitor 87 96 21 62 101 92
62
Finland Top 20 Sites in Finland Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Sanoma Group Microsoft Sites Facebook.com Alma Media Yleisradio O y O tavamedia MTV3 I nternet W ikimedia Foundation Sites Aller Media VEVO Viacom Digital Foreca Glam Media Yahoo! Sites Kesko Sites Rohea Elisa O yj O P-‐Pohjola Amazon Sites
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 3,476 3,336 3,332 2,839 2,794 2,680 2,597 2,548 2,436 1,853 1,397 1,234 1,173 1,164 1,100 1,072 1,043 999 938 921 920
2 2 39 -‐4 3 19 95 67 56 6 290 -‐7 20 N/A -‐2 24 N/A N/A N/A 17 2
1,669.0 271.4 66.2 66.0 362.4 206.9 13.7 77.1 27.0 10.9 31.8 16.4 9.2 12.0 6.5 22.1 10.9 5.9 13.9 19.1 12.1
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Avg Pages per Visitor 2,674 391 88 53 578 155 27 79 45 14 63 12 7 19 9 28 20 6 28 18 21
Total Unique Avg Top 5 N ews/Information Sites in Finland % Visitors Minutes Source: comScore MMX, Dec-‐12 Growth (000) per Visitor N ews/Information I lta-‐sanomat s ites Yle.fi I ltalehti.fi Hs.fi s ites Foreca Top 5 Retail Sites in Finland Source: comScore MMX, Dec-‐12 Retail Amazon s ites Cdon group Verkkokauppa.com Netanttila.com Hintaseuranta.fi Top 5 Online Banking Sites in Finland Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Op.fi Nordea Group Danske Bank Saastopankki.fi Aktia.fi
Source: comScore MMX, December 2011-2012, Finland 15+
3,380 2,880 2,521 2,323 2,085 1,164
3 N/A 89 17 N/A N/A
201.2 45.9 14.1 112.3 10.8 12.0
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 2,756 920 725 601 477 370
7 2 14 34 26 -‐6
38.7 12.1 13.0 11.1 9.6 1.8
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 1,960 901 827 338 165 77
9 17 1 4 49 22
30.2 19.2 25.5 29.6 30.7 28.1
Avg Pages per Visitor 209 51 28 108 16 19 Avg Pages per Visitor 84 21 24 22 20 4 Avg Pages per Visitor 61 17 55 73 105 82
63
France Top 20 Sites in France Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 6+ Google Sites Microsoft Sites Facebook.com O range Sites Yahoo! Sites CCM-‐Benchmark W ikimedia Foundation Sites I liad -‐ Free.fr Sites Axel Springer AG Amazon Sites Groupe PPR Groupe Pages Jaunes Schibsted (Anuntis-‐Infojobs-‐20minutos) Groupe Lagardere Vivendi Ebuzzing Dailymotion.com Apple I nc. Groupe M6 Groupe Casino
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 48,017 44,654 37,048 34,258 22,062 21,289 20,876 20,765 18,567 18,194 18,123 17,648 17,423 17,400 16,868 16,062 15,187 13,836 13,662 13,419 12,731
1 0 -‐6 4 -‐7 -‐1 -‐6 0 -‐5 2 -‐2 -‐10 -‐8 6 6 -‐2 -‐2 -‐13 6 -‐9 12
1,514.4 192.9 121.2 264.9 102.4 84.8 9.0 12.1 26.5 12.8 21.7 14.7 10.4 92.8 11.6 32.4 7.2 12.6 5.8 6.3 17.8
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Avg Pages per Visitor 2,394 239 93 413 180 76 11 11 28 16 34 24 16 148 12 52 9 15 6 10 28
Top 5 N ews/Information Sites in France Source: comScore MMX, Dec-‐12 N ews/Information Le Figaro Nouvelobs.com, Quotidien temps r eel Le Monde Sites Meteofrance.com Yahoo!-‐ABC News Network
Top 5 Retail Sites in France Source: comScore MMX, Dec-‐12 Retail Amazon Sites Groupe PPR Cdiscount.com LeGuide.com Sites Rakuten I nc Top 5 Online Banking Sites in France Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Groupe Credit Agricole Societe Generale Labanquepostale.fr Groupe Credit Mutuel Caisse d'Epargne
Source: comScore MMX, December 2011-2012, France 6+
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 32,722 7,226 6,677 6,491 6,384 6,204
0 21 114 -‐7 11 N/A
55.6 11.3 14.0 23.0 7.8 21.9
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 40,155 18,123 17,648 12,403 9,497 8,600
-‐3 -‐2 -‐10 13 16 -‐36
97.4 21.7 14.7 17.7 3.1 10.8
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 26,234 11,094 6,009 5,100 4,408 4,369
0 6 -‐14 6 6 -‐4
48.6 26.0 53.3 30.1 22.7 25.8
Avg Pages per Visitor 58 11 12 13 12 21
Avg Pages per Visitor 188 34 24 28 5 19 Avg Pages per Visitor 106 63 50 102 51 70
64
Germany Top 20 Sites in Germany Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 6+ Google Sites Facebook.com Amazon Sites eBay Microsoft Sites Deutsche Telekom Axel Springer AG United-‐Internet Sites W ikimedia Foundation Sites Hubert Burda Media ProSiebenSat1 Sites Yahoo! Sites gutefrage.net GmbH RTL Group Sites Glam Media O tto Gruppe Apple I nc. Ask Network Sparkassen-‐Finanzgruppe Metro Group
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 57,389 53,610 38,569 35,215 33,659 32,374 29,252 27,357 26,974 26,436 23,800 21,021 19,912 19,481 16,248 16,242 15,352 13,911 11,181 10,440 10,318
2 2 0 8 11 -‐5 12 5 6 1 2 -‐6 -‐4 19 -‐8 6 20 -‐2 21 21 28
1,374.0 199.4 267.4 42.1 118.2 43.0 42.9 22.2 65.5 13.7 9.1 11.0 51.0 4.7 31.0 6.6 27.4 6.5 3.8 31.9 7.3
Avg Pages per Visitor 2,451 236 446 73 233 38 74 39 147 14 15 15 54 6 51 11 64 8 9 44 22
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Top 5 N ews/Information Sites in Germany Source: comScore MMX, Dec-‐12 N ews/Information Bild.de W etter.com Spiegel.de Focus Online W elt.de
Top 5 Retail Sites in Germany Source: comScore MMX, Dec-‐12 Retail Amazon Sites Otto Gruppe I dealo Apple.com W orldwide Sites eBay Shops Deutschland Top 5 Online Banking Sites in Germany Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Sparkassen-‐Finanzgruppe Volksbanken-‐Raiffeisenbanken Commerzbank Sites Postbank.de I NG Group
Source: comScore MMX, December 2011-2012, Germany 6+
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 39,820 8,442 7,263 6,039 5,445 4,633
-‐3 -‐9 54 9 14 -‐2
43.0 35.0 9.4 15.1 6.5 4.4
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 50,566 35,215 15,352 9,045 8,311 6,600
4 8 20 31 -‐6 15
88.6 42.1 27.4 4.2 10.8 7.4
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 25,540 10,440 6,380 2,798 2,546 1,899
15 21 27 23 -‐25 37
37.4 31.9 25.9 30.2 7.4 20.2
Avg Pages per Visitor 67 62 16 21 7 5
Avg Pages per Visitor 184 73 64 8 14 15 Avg Pages per Visitor 62 15 10 19 -‐67 6
65
Ireland Top 20 Sites in Ireland Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Yahoo! Sites Facebook.com Microsoft Sites Distilled Media Glam Media Rte.ie Ask Network Amazon Sites W ikimedia Foundation Sites I ndependent News & Media BBC Sites AOL, I nc. Apple I nc. I rish Times Group DoneDeal VEVO Viacom Digital CBS I nteractive eBay
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 2,598 2,414 1,942 1,876 1,785 1,346 1,277 1,246 1,232 1,077 969 919 878 832 816 794 785 777 754 704 656
10 8 32 4 -‐5 9 14 -‐7 87 1 10 18 -‐3 57 3 -‐7 56 -‐1 8 21 5
1,167.0 159.6 49.1 280.4 42.6 38.8 21.2 13.8 3.4 16.5 12.5 21.5 19.7 11.5 4.4 21.0 90.0 13.4 8.2 8.1 31.3
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Avg Pages per Visitor 1,805 200 48 445 42 71 20 21 7 24 13 23 22 10 4 25 171 9 7 9 53
Top 5 N ews/Information Sites in Ireland Source: comScore MMX, Dec-‐12 N ews/Information I ndependent News & Media BBC Mail Online About I rishtimes.com Top 5 Retail Sites in Ireland Source: comScore MMX, Dec-‐12 Retail Amazon Sites Ticketmaster Home Retail Group Apple.com W orldwide Sites ASOS Plc
Top 5 Online Banking Sites in Ireland Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking AIB Group Bank of I reland Group The Royal Bank Of Scotland Permanenttsb.ie Bank of America
Source: comScore MMX, December 2011-2012, Ireland 15+
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 2,491 919 705 685 641 628
10 18 -‐1 12 -‐1 -‐4
56.1 21.5 21.3 31.7 3.0 18.2
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 2,415 1,077 480 423 407 211
5 1 3 5 -‐5 -‐9
45.6 16.5 11.9 21.0 8.8 18.8
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 816 433 255 132 37 28
8 9 7 3 -‐11 5
20.9 13.4 26.8 15.4 1.5 10.7
Avg Pages per Visitor 63 23 24 25 4 19 Avg Pages per Visitor 86 24 30 45 9 25
Avg Pages per Visitor 34 17 43 40 5 21
66
Italy Top 20 Sites in Italy Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Facebook.com Microsoft Sites Yahoo! Sites Libero Group Telecom I talia W ikimedia Foundation Sites eBay Banzai Ask Network Populis ForumCommunity VEVO RCS Media Group Altervista.org Amazon Sites Apple I nc. Gruppo Mediaset Gruppo Editoriale Espresso Axel Springer AG
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 28,722 26,902 22,398 17,827 17,277 15,107 13,254 11,216 9,635 8,636 8,455 8,328 7,662 7,644 7,613 7,425 6,322 6,001 5,871 5,624 5,467
17 16 17 -‐4 12 N/A 7 11 29 -‐3 15 -‐7 48 12 21 16 26 13 39 3 11
1,111.9 142.6 347.2 44.9 39.2 48.1 50.1 11.5 27.9 5.6 3.3 4.7 9.7 12.0 24.9 5.1 12.0 5.3 23.0 15.8 5.8
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Avg Pages per Visitor 1,857 178 579 42 41 94 82 12 56 13 8 7 17 9 27 17 22 7 30 20 9
Top 5 N ews/Information Sites in Italy Source: comScore MMX, Dec-‐12 N ews/Information Corriere.it I lmeteo s .r.l. Repubblica.it Yahoo!-‐abc news network Libero.it News Top 5 Retail Sites in Italy Source: comScore MMX, Dec-‐12 Retail Amazon Sites LeGuide.com Sites I BS Network Apple.com W orldwide Sites Gruppo 7Pixel
Top 5 Online Banking Sites in Italy Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking UniCredit Group I ntesa Sanpaolo The Royal Bank Of Scotland Gruppo MPS UBI Banca Group
Source: comScore MMX, December 2011-2012, Italy 15+
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 21,817 11 43.2 55 6,206 27 16.6 21 5,370 16 26.8 23 4,697 5 15.0 17 3,871 N/A 5.0 14 3,095 108 5.4 10 Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 21,130 12 27.3 54 6,322 26 12.0 22 4,062 195 2.6 4 3,866 17 6.5 9 3,561 4 8.9 12 3,191 42 2.7 7
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 8,202 36 33.9 87 2,134 40 29.7 99 2,066 103 33.3 87 881 79 3.3 5 693 82 30.4 71 511 N/A 27.9 56
67
Netherlands Top 20 Sites in t he N etherlands Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Microsoft Sites Facebook.com Sanoma Group Telegraaf Media Groep eBay W ikimedia Foundation Sites Publieke O mroep RTL Group Sites Ahold Sites I NG Group Rabobank Group VEVO Apple I nc. Yahoo! Sites Twitter.com Linkedin KPN Ask Network De Persgroep
Total Unique Avg Avg Pages % Visitors Minutes per Growth (000) per Visitor Visitor 12,006 11,610 10,671 9,018 7,853 6,174 6,124 5,876 5,403 4,942 4,898 4,046 4,013 3,961 3,933 3,912 3,805 3,631 3,231 3,165 2,969
0 0 -‐3 7 7 15 -‐3 2 -‐3 76 176 -‐5 6 -‐11 -‐1 14 -‐3 N/A -‐13 16 9
1,835.8 271.7 169.3 251.0 49.2 99.4 81.1 12.5 25.9 18.3 15.7 40.1 39.6 20.2 5.0 33.7 24.3 24.9 28.8 3.3 59.4
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2,941 332 138 407 68 122 128 13 38 24 30 164 61 13 7 38 28 34 46 7 50
Top 5 N ews/Information Sites in t he Netherlands Source: comScore MMX, Dec-‐12 N ews/Information Nu.nl De Telegraaf Buienradar-‐Meteox Ad.nl MeteoVista Top 5 Retail Sites in t he N etherlands Source: comScore MMX, Dec-‐12 Retail Bol.com Amazon Sites Beslist Sites W ehkamp Apple.com W orldwide Sites
Top 5 Online Banking Sites in t he Netherlands Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking I NG Group Rabobank Group Abn a mro Snsbank.nl Multisafepay.com
Source: comScore MMX, December 2011-2012, Netherlands 15+
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 9,944 4,177 3,055 2,540 1,880 1,488
-‐1 7 0 N/A 12 N/A
102.0 48.6 79.5 16.0 79.9 10.7
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 10,460 4,189 2,747 2,623 2,427 2,338
4 7 3 39 10 -‐8
74.8 14.1 12.6 3.3 16.9 8.5
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 7,923 4,046 4,013 2,438 540 230
0 -‐5 6 -‐12 -‐22 76
57.0 40.1 39.6 26.1 34.7 1.9
Avg Pages per Visitor 109 56 60 21 56 15 Avg Pages per Visitor 162 26 19 6 30 12
Avg Pages per Visitor 142 164 61 48 58 4
68
Norway Top 20 Sites in N orway Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Facebook.com Microsoft Sites Schibsted (Anuntis-‐Infojobs-‐20minutos) A-‐Pressen Group W ikimedia Foundation Sites Spotify AS Avishuset Dagbladet Telenor Yahoo! Sites Eniro Sites NRK Sites Edda Media TV2 Sites Amazon Sites VEVO Apple I nc. YR.NO Federated Media Publishing Aller Media
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 3,336 3,020 2,573 2,552 2,244 1,489 1,403 1,264 1,247 1,216 1,182 1,142 1,023 968 912 876 873 859 855 807 790
2 2 -‐1 1 -‐3 -‐2 0 6 -‐7 -‐9 26 -‐15 -‐15 9 -‐26 6 -‐18 -‐13 4 -‐25 1
1,491.0 202.2 323.4 100.2 117.7 20.2 10.9 1.0 24.0 26.6 48.8 26.0 44.5 11.0 29.2 17.0 14.5 3.9 49.7 8.6 11.2
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Avg Pages per Visitor 2,253 257 480 61 139 39 14 1 33 45 45 18 30 18 30 28 10 6 24 11 15
Top 5 N ews/Information Sites in Norway Source: comScore MMX, Dec-‐12 N ews/Information Aftenposten AS Vg.no A-‐Pressen Group Dagbladet.no Edda Media Top 5 Retail Sites in N orway Source: comScore MMX, Dec-‐12 Retail Amazon Sites CDON Group Elkjop.no Apple.com W orldwide Sites Netflix.com Top 5 Online Banking Sites in N orway Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking DnB Group SpareBank 1 Gruppen Nordea Group Sparebanken Song og Fjordane SkandiaBanken
Source: comScore MMX, December 2011-2012, Norway 15+
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 3,201 1,664 1,639 1,489 1,117 968
2 -‐13 -‐6 -‐2 2 9
134.3 51.5 62.3 20.2 23.7 11.0
155 89 50 39 31 18
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 2,639 6 45.6 88 876 6 17.0 28 582 2 15.9 30 567 0 8.4 16 508 -‐19 6.5 10 423 N/A 29.5 34 Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 1,454 5 38.1 86 579 6 32.0 52 394 16 35.6 71 307 8 23.9 54 178 -‐7 36.2 121 113 -‐7 30.9 132
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Poland Top 20 Sites in Poland Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Facebook.com MIH Limited Gazeta.pl Group Axel Springer AG O range Sites W ikimedia Foundation Sites Grupa o2 Chomikuj.pl I nteria.pl SA VEVO NK.pl Microsoft Sites Polskapresse Demotywatory.pl Grupa O mnigence Kwejk.pl TVN S.A. Groupe Edipresse Murator SA
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 19,350 18,820 15,697 15,601 14,344 14,132 14,101 10,968 10,851 9,326 8,819 8,219 7,894 7,284 6,501 6,137 5,956 5,474 5,344 4,991 4,836
6 6 16 5 17 886 181 6 -‐6 18 8 11 -‐43 23 N/A -‐13 N/A -‐18 N/A 327 N/A
1,759.7 259.8 390.5 135.1 25.5 40.3 82.3 14.1 34.6 97.1 36.3 18.3 56.1 13.7 8.6 39.1 16.0 67.6 14.2 7.9 4.8
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Avg Pages per Visitor 3,052 300 695 221 42 67 124 15 46 124 42 13 138 9 18 29 27 60 24 13 8
Top 5 N ews/Information Sites in Poland Source: comScore MMX, Dec-‐12 N ews/Information Gazeta.pl Group Polskapresse Onet.pl -‐ W iadomosci W p.pl -‐ W iadomosci Se.pl
Top 5 Retail Sites in Poland Source: comScore MMX, Dec-‐12 Retail Ceneo.pl Nokaut.pl Plus.pl Euro.com.pl Empik.com Top 5 Online Banking Sites in Poland Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Commerzbank Sites I NG Group UniCredit Group AIB Group PKO Bank Polski
Source: comScore MMX, December 2011-2012, Poland 15+
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 18,283 22 45.8 73 14,344 17 25.5 42 6,501 N/A 8.6 18 4,785 12 15.8 16 3,821 10 9.7 16 2,946 35 3.1 5
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 16,137 11 39.4 92 6,284 18 5.2 9 3,226 12 2.0 3 3,056 21 6.2 10 2,684 14 7.6 23 2,392 42 4.6 15 Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 10,115 2,143 1,982 1,896 1,653 1,448
10 5 15 110 15 -‐2
26.9 20.4 33.4 23.2 1.9 4.1
72 64 110 54 7 7
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Portugal Top 20 Sites in Portugal Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Facebook.com Microsoft Sites Portugal Telecom Terra -‐ Telefonica Yahoo! Sites UOL VEVO W ikimedia Foundation Sites O LX I nc. Prisa Ask Network R7 Portal Federated Media Publishing Grupo Cofina Viacom Digital Groupe PPR Grupo Controlinveste Linkedin Globo
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 4,743 4,551 3,996 3,680 2,510 1,938 1,797 1,729 1,696 1,579 1,458 1,445 1,377 1,316 1,177 1,089 1,026 1,022 940 905 897
10 9 9 2 1 7 27 3 -‐3 1 29 14 189 698 -‐31 0 -‐8 18 11 N/A 42
1,237.1 194.4 365.1 97.0 30.0 11.4 20.1 18.2 18.6 7.5 25.6 31.1 3.1 7.7 4.2 42.4 8.1 7.1 12.1 10.8 16.6
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Avg Pages per Visitor 2,033 291 603 75 47 13 22 16 13 9 64 49 8 9 6 56 7 15 16 15 15
Total Unique Avg Top 5 N ews/Information Sites in Portugal % Visitors Minutes Source: comScore MMX, Dec-‐12 Growth (000) per Visitor N ews/Information A Bola R7 Noticias Publico.pt Meteo.pt Jn.pt
Top 5 Retail Sites in Portugal Source: comScore MMX, Dec-‐12 Retail Groupe PPR Amazon Sites W orten.pt Dixons Retail Plc. Leiloes.net Top 5 Online Banking Sites in Portugal Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Grupo Caixa Geral de Deposito BES.PT Grupo Santander Bpinet.pt Barclays Bank
Source: comScore MMX, December 2011-2012, Portugal 15+
3,250 712 607 468 447 421
11 2 1,745 18 25 16
32.0 65.1 2.3 13.4 8.1 9.3
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 3,456 1,022 871 676 542 391
11 18 3 38 28,954 -‐19
28.1 7.1 13.1 7.8 4.9 14.5
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 1,200 431 247 232 189 147
38 N/A 1 8 16 26
26.4 24.3 24.2 14.8 17.0 10.3
Avg Pages per Visitor 42 82 4 8 5 11
Avg Pages per Visitor 60 15 22 15 9 36 Avg Pages per Visitor 68 52 53 61 50 34
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Russia Top 20 Sites in Russia Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Mail.ru Group Yandex Sites Google Sites VK.com Microsoft Sites W ikimedia Foundation Sites Ucoz W eb Services RosBusinessConsulting Rambler Media Avito.ru SUP Media Facebook.com Gazprom Media Technorati Media Map Makers Sites (Gismeteo) MIH Limited Kinopoisk.ru LiveInternet VGTRK Sites Pronto Moscow
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 61,345 52,396 52,124 45,838 43,959 27,370 25,750 23,900 20,073 18,383 16,402 15,891 14,675 13,189 13,133 10,971 10,851 10,363 9,159 8,339 8,313
15 17 16 21 19 47 17 12 -‐2 2 60 9 25 5 37 81 101 40 6 28 25
1,565.0 371.1 91.6 97.9 390.7 16.9 14.4 5.7 22.8 23.5 37.2 16.2 29.0 9.3 2.8 11.0 13.1 12.8 7.0 12.5 9.5
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Avg Pages per Visitor 2,938 773 173 94 612 12 14 13 32 33 83 20 54 12 5 18 26 19 14 16 18
Top 5 N ews/Information Sites in Russia Source: comScore MMX, Dec-‐12 N ews/Information Yandex W eather Yandex News Map Makers Sites (Gismeteo) Mail.Ru -‐ News Ria.ru Top 5 Retail Sites in Russia Source: comScore MMX, Dec-‐12 Retail Yandex Market Ozon.ru Sites Svyaznoy Sites M.Video W ildberries.ru
Top 5 Online Banking Sites in Russia Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Sberbank.ru Tcsbank.ru Vtb24.ru Rsb.ru Rencredit.ru
Source: comScore MMX, December 2011-2012, Russia 15+
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 42,448 17,695 15,092 10,971 10,848 7,197
20 57 15 81 20 25
24.8 5.5 6.7 11.0 9.7 5.0
33 9 10 18 10 5
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 42,362 20 50.3 92 15,284 18 10.4 13 7,439 2 10.0 12 6,404 N/A 9.4 13 5,314 27 14.0 21 4,900 46 19.5 38
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 13,620 30 19.8 34 6,686 37 17.3 32 1,353 139 3.1 4 1,103 21 9.5 14 820 29 12.4 24 691 447 3.8 4
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Spain
Top 20 Sites in Spain Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 4+ Google Sites Microsoft Sites Facebook.com Unidad Medios Digitales Terra -‐ Telefonica Yahoo! Sites Vocento Prisa Schibsted (Anuntis-‐Infojobs-‐20minutos) W ikimedia Foundation Sites O range Sites Ask Network Federated Media Publishing Softonic.com Sites VEVO W eblogs SL Sites Twitter.com Rtve.es Amazon Sites El Corte I ngles Group
Total Unique Avg % Visitors Minutes Growth* (000) per Visitor 25,146 23,663 19,786 17,069 14,855 14,409 12,380 11,839 11,163 10,200 9,327 7,262 7,239 6,526 6,277 6,018 5,842 5,671 5,596 5,457 5,201
3 2 -‐13 -‐1 N/A -‐3 -‐6 37 -‐21 7 -‐4 -‐7 29 -‐28 N/A -‐4 -‐5 31 19 0 2
1,296.5 191.6 124.1 242.6 80.8 145.6 77.5 27.5 53.2 40.1 11.4 10.2 3.4 5.4 7.7 12.7 9.2 33.1 11.5 12.7 12.1
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Avg Pages per Visitor 1,832 224 94 366 53 304 70 26 36 66 10 16 7 7 10 10 9 31 11 19 25
Top 5 N ews/Information Sites in Spain Source: comScore MMX, Jan-‐13 N ews/Information EL Pais Sites Elmundo.es Sites Abc.es Sites 20minutos.es Sites Eltiempo.es Top 5 Retail Sites in Spain Source: comScore MMX, Dec-‐12 Retail Amazon Sites El Corte I ngles Group LeGuide.com Sites Apple.com W orldwide Sites Groupe PPR Top 5 Online Banking Sites in Spain Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking La Caixa Grupo Santander Grupo BBVA Bankia S.A. -‐ BFA I NG Group
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 23,746 8,847 8,014 6,395 5,640 4,121
9 N/A -‐3 115 25 66
90.5 40.3 37.9 20.4 13.7 11.4
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 19,933 5,457 5,201 3,529 2,841 2,351
3 0 2 150 -‐9 24
46.8 12.7 12.1 3.2 9.9 5.8
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 10,344 3,533 1,864 1,731 1,452 1,139
5 -‐2 -‐15 -‐1 31 -‐22
39.0 27.3 26.1 23.1 23.3 16.9
Avg Pages per Visitor 74 21 25 13 9 18 Avg Pages per Visitor 89 19 25 5 11 12 Avg Pages per Visitor 107 75 110 75 47 44
Source: comScore MMX, December 2011-2012, Spain 4+ © comScore, Inc.
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*Starting August 2012 data, comScore reportable universe for Spain has moved from 6+ to 4+ **Please note that data for the News/Information category is for January 2012- January 2013
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Sweden Top 20 Sites in Sweden Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Microsoft Sites Facebook.com Schibsted (Anuntis-‐Infojobs-‐20minutos) Bonnier Group Spotify W ikimedia Foundation Sites Sveriges Television Swedbank Yahoo! Sites Amazon Sites Federated Media Publishing Eniro Sites Stampen Media Partner Apple I nc. CDON Group VEVO Ask Network Nyheter24-‐Gruppen eBay
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 6,404 5,937 4,866 4,693 4,068 3,660 2,655 2,555 2,058 1,927 1,845 1,707 1,604 1,578 1,570 1,530 1,520 1,496 1,495 1,478 1,411
3 1 -‐9 -‐5 -‐3 -‐6 3 -‐3 4 -‐8 15 10 -‐28 -‐13 N/A -‐3 -‐10 -‐22 53 N/A -‐4
1,318.2 184.0 79.1 283.9 68.3 63.7 1.0 11.2 43.0 32.9 55.5 15.8 7.8 8.1 21.7 3.6 19.4 13.7 2.7 18.1 34.1
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Avg Pages per Visitor 2,100 199 71 455 99 48 1 12 29 74 50 27 11 12 27 5 35 9 6 28 118
Top 5 N ews/Information Sites in Sweden Source: comScore MMX, Dec-‐12 N ews/Information Aftonbladet Hierta DN.SE Expressen.se SVD.SE Klart.se
Top 5 Retail Sites in Sweden Source: comScore MMX, Dec-‐12 Retail Amazon Sites CDON Group Elgiganten.se Prisjakt.nu ValueClick Sites
Top 5 Online Bankings Sites in Sweden Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Swedbank Nordea Group Svenska Handelsbanken Forsakringskassan.se SEB Group
Source: comScore MMX, December 2011-2012, Sweden 15+
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 6,054 -‐1 85.5 101 3,837 -‐5 52.2 82 1,417 3 71.3 35 1,070 -‐16 48.2 27 797 61 11.9 24 557 3 7.1 19
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 5,329 4 53.0 111 1,707 10 15.8 27 1,520 -‐10 19.4 35 994 0 9.7 18 934 3 6.6 18 830 -‐7 5.1 15
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 3,471 0 43.4 102 1,927 -‐8 32.9 74 874 -‐4 32.3 71 682 18 39.9 109 455 6 13.2 27 384 -‐3 28.2 70
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Switzerland Top 20 Sites in Switzerland Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Microsoft Sites Facebook.com W ikimedia Foundation Sites Apple I nc. Yahoo! Sites Swisscom Sites VEVO Tamedia Sites Glam Media Amazon Sites Axel Springer AG Viacom Digital MIH Limited Ask Network Deutsche Telekom Schweizerische Post Sites CCM-‐Benchmark SBB CFF FFS Sites SRG SSR
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 5,034 4,767 3,573 3,362 1,971 1,855 1,830 1,747 1,477 1,174 1,164 1,162 1,148 984 983 868 822 770 765 759 740
5 5 -‐9 6 0 7 -‐7 8 3 -‐2 11 -‐9 -‐5 7 -‐10 105 -‐17 0 33 -‐11 -‐19
998.1 178.4 71.5 216.5 9.3 4.6 59.6 52.0 15.1 27.6 4.9 10.6 9.2 6.5 31.9 3.9 14.9 27.2 5.6 10.9 19.4
Avg Pages per Visitor 1,668 250 55 348 10 6 56 81 11 48 9 18 18 6 80 9 54 48 7 18 27
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Top 5 N ews/Information Sites in Switzerland Source: comScore MMX, Dec-‐12 N ews/Information 20min.ch Yahoo!-‐ABC News Network RTS.CH Ringier Sites HPMG News
Top 5 Retail Sites in Switzerland Source: comScore MMX, Dec-‐12 Retail Amazon Sites Apple.com W orldwide Sites Groupe PPR Zalando LeGuide.com Sites Top 5 Online Banking Sites in Switzerland Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Kantonalbank Gemoneybank.ch Bcge.ch Bcf.ch Groupe Credit Agricole
Source: comScore MMX, December 2011-2012, Switzerland 15+
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 3,498 518 453 434 433 352
-‐12 4 N/A N/A -‐28 75
47.0 20.1 19.6 20.0 36.7 4.4
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 4,038 1,162 926 722 682 486
4 -‐9 -‐12 14 74 46
32.5 10.6 9.2 10.9 9.2 1.7
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 947 454 72 51 38 37
15 11 3 46 27 138
29.2 33.0 4.5 36.4 50.8 6.2
Avg Pages per Visitor 63 34 21 25 48 8
Avg Pages per Visitor 77 18 12 20 49 3 Avg Pages per Visitor 67 81 10 70 111 18
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Turkey Top 20 Sites in Turkey Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 15+ Google Sites Facebook.com Microsoft Sites Nokta.com Medya Mynet A.S. Hurriyet I nternet Group Milliyet Gazetecilik Ve Yayincilik Sahibinden.com Yeni Medya Turkuvaz Yayin Dogan O nline Dailymotion.com W ikimedia Foundation Sites Twitter.com Donanimhaber.com Ciner Medya Grubu Dogan Gazetecilik eBay VEVO Yandex Sites
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 23,917 23,469 21,914 18,339 16,900 16,745 15,258 14,681 13,124 12,627 10,090 10,073 9,961 9,372 8,537 8,204 8,088 7,529 6,790 6,765 6,737
2 2 1 -‐2 -‐14 21 17 24 21 16 33 1 -‐17 -‐1 23 6 N/A -‐3 -‐8 16 407
1,860.3 257.6 537.2 89.7 12.1 47.5 62.2 57.1 89.1 13.5 24.1 18.3 5.0 6.9 37.3 6.2 39.4 32.8 15.7 15.0 7.5
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Avg Pages per Visitor 3,534 498 1,017 70 19 120 88 107 171 21 46 42 8 9 45 8 48 48 42 12 24
Top 5 N ews/Information Sites in Turkey Source: comScore MMX, Dec-‐12 N ews/Information Milliyet.com.tr Hurriyet.com.tr Mynet news Haberturk.com Sabah.com.tr Top 5 Retail Sites in Turkey Source: comScore MMX, Dec-‐12 Retail Dogan Online Markafoni Group Amazon Sites Gold Group Trendyol.com Top 5 Online Banking Sites in Turkey Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Garanti.com.tr I sbank.com UniCredit Group Akbank Sites Finansbank Group
Source: comScore MMX, December 2011-2012, Turkey 15+
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 23,069 13,087 11,987 9,055 8,000 6,824
3 29 17 108 54 35
138.0 56.6 69.2 9.4 39.4 25.8
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 20,937 10,073 5,650 3,945 3,658 2,963
16 1 -‐3 1 N/A 4
57.6 18.3 17.3 5.7 8.6 32.1
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 9,466 3,209 2,441 2,041 1,969 1,589
0 -‐11 -‐8 17 0 17
39.8 21.4 20.7 17.5 28.2 13.4
Avg Pages per Visitor 247 101 98 68 48 43 Avg Pages per Visitor 114 42 26 12 17 61 Avg Pages per Visitor 88 32 47 46 62 29
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United Kingdom Top 20 Sites in t he UK Source: comScore MMX, Dec-‐12 Total Internet Audience: Age 6+ Google Sites Microsoft Sites Facebook.com Yahoo! Sites Amazon Sites eBay BBC Sites Glam Media W ikimedia Foundation Sites Ask Network Apple I nc. Home Retail Group VEVO AOL, I nc. Viacom Digital CBS I nteractive Federated Media Publishing Twitter.com Tesco Stores Sky Sites
Total Unique Avg % Visitors Minutes Growth (000) per Visitor 44,804 40,706 33,591 33,448 26,408 26,378 23,174 22,948 22,500 20,633 18,540 18,498 13,348 13,106 12,041 11,917 11,078 11,066 10,894 10,442 10,287
5 4 -‐8 6 2 0 3 1 14 8 22 5 5 4 13 6 -‐1 -‐12 24 18 -‐2
2,037.7 290.5 133.6 386.5 129.5 40.2 125.2 46.7 30.2 20.9 5.5 6.4 23.6 20.6 64.5 13.1 12.0 7.8 34.5 19.8 53.7
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Avg Pages per Visitor 2,966 315 117 594 114 62 194 51 28 19 10 7 66 13 52 11 13 11 38 35 65
Top 5 N ews/Information Sites in t he UK Source: comScore MMX, Dec-‐12 N ews/Information BBC Mail Online The Guardian About Yahoo!-‐ABC News Network
Top 5 Retail Sites in t he UK Source: comScore MMX, Dec-‐12 Retail Amazon Sites Home Retail Group Apple.com W orldwide Sites Tesco Stores Dixons Retail Plc. Top 5 Online Banking Sites in t he UK Source: comScore MMX, Dec-‐12 Business/Finance -‐ Banking Lloyds Banking Group plc The Royal Bank Of Scotland Barclays Bank HSBC Grupo Santander
Source: comScore MMX, December 2011-2012, UK 6+
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 37,997 0 77.8 84 19,163 2 40.4 44 11,953 -‐6 43.1 34 10,201 N/A 13.2 17 9,162 6 3.5 4 9,082 N/A 16.2 19
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 39,539 26,378 13,348 11,472 10,442 7,883
3 0 5 6 18 18
133.9 40.2 23.6 10.2 19.8 9.8
265 62 66 12 35 17
Avg Total Unique Avg % Pages Visitors Minutes Growth per (000) per Visitor Visitor 22,119 7 42.4 95 10,096 14 30.6 82 6,483 1 29.8 64 6,288 9 20.6 33 3,412 -‐9 25.1 56 2,626 5 21.4 45
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#FutureinFocus
CONCLUSION
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2013: Putting the Future in Focus ADAPTABLE ANALYTICS REQUIRED This past year saw digital media’s continued rise in prominence as part of peoples’ personal lives and in business environments. Consumers are quickly becoming platform agnostic in their digital media consumption and in today’s world they can choose when and how they’d like to consume content. It might be that they started watching a film at home on their TV, continued watching it on their smartphone on the way to work, and finished watching it in bed at night on their tablet.
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It’s the pinnacle of convenience for consumers, but an utter headache from an audience measurement and advertising analytics standpoint. comScore has adapted to this changing digital world to become a trusted resource for understanding cross-platform consumer behaviour and enabling multi-platform unification of all data. Consumers have already adopted multiple platforms and devices – 2013 is the year businesses need to follow if they desire a unified, platform-agnostic view of consumer behaviour.
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2013: Putting the Future in Focus VALIDATION MATTERS According to the IAB Europe AdEx report released in 2012, media buyers invested 21 billion Euros online, bringing Europe close to the size of the US. According to the AdEx benchmark report, online was within the top 3 media in each country, in terms of ad spend. While delivering advertising at scale remains important, an increased premium on accountability and performance means advertisers may be sacrificing quantity for quality – whether that means leveraging more rich media, experimenting with larger ad units, or demanding ad viewability.
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comScore’s 2012 research about viewable impressions, spanning over 8 EU markets and 14 advertiser brands, showed that an average of 3 in 10 ads were never actually seen by their target audiences. It is more important than ever for advertisers to evaluate campaign viewability to improve optimisation and maximise the return on their media spend. Look for advertisers to demand more accountability and publishers to reconfigure site design and ad inventory to improve performance in the coming year.
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2013: Putting the Future in Focus IMPROVED ACCOUNTABILITY comScore entered 2012 as the official online audience currency in three of the largest digital advertising markets in Europe. Following our selection in Spain and the Netherlands, the endorsement from UKOM as their official 2013 Partner for UK Online Audience Measurement underlined our committed to providing not only innovative digital measurement solutions, but also to aligning with industryaccepted practices.
In addition to winning the online audience measurement JICs in leading European markets, comScore has received successful audits by OJD in Spain and ABC UK underlining the ongoing commitment to transparency and quality in measuring the EU digital marketplace. These comScore products have been audited or certified in Europe: •
Mobile Measurement: GSMA Mobile Media Metrics (MMM)
•
Advertising Effectiveness: validated Campaign Essentials (vCE) Content Verification
•
Data collection method for census-based measurement: in Spain, OJD Interactive validates comScore Direct
OJD (Oficina de Justificación de la Difusión) - Spanish industry body that verifies circulation and audits web analytics and online audience measurement solutions.
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ABC (Audit Bureau of Circulations) - industry body for media measurement, that manages and upholds standards which reflect media industry needs and offers audit and compliance services
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Tweetable Highlights
•
Europe accounts for 27 percent of worldwide internet audience
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Italy’s internet audience grew the fastest, up 17 percent compared to last year
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Turkey has biggest proportion of young internet users whilst Germany skews old
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In Dec 2012, 75 percent of mobiles acquired in EU5 countries were smartphones
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Over 23 million people in EU5 had a smartphone as well as a tablet in Dec 2012
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Europeans spend 6.7 hours per month on social networking sites or blogs
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Job Search is fastest growing web category in Europe, up 28 percent over the year
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8 out of 10 European internet users visit news and information sites
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14.1 percent of EU5 smartphone users purchased a good or service via their device
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37.3 percent of EU5 smartphone shoppers purchase clothing or accessories
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2 in 3 Dutch internet users visited an online banking website in Dec 2012
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#FutureinFocus
METHODOLOGY
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Methodology and Definitions This report utilises data from the comScore suite of products, including comScore MMX Multi-Platform (Beta), comScore qSearch, comScore Ad Metrix, comScore Video Metrix, comScore MobiLens, comScore Device Essentials and comScore GSMA Mobile Media Metrics (MMM).
comScore MMX The comScore MMX suite of syndicated products sets the standard for digital audience measurement and media planning. Powered by Unified Digital Measurement™, the revolutionary measurement approach that bridges panel-based and website server-based metrics to account for 100 percent of a site’s audience, MMX delivers the most accurate and comprehensive suite of audience metrics, providing valuable demographic measures, such as age, gender, household income and household size. MMX reports on more than 70,000 entities, with audience measurement for 43 individual countries and 6 global regions, as well as worldwide totals. The comScore MMX product suite includes individual products utilised within this report including comScore MMX Multi-Platform (Beta), comScore qSearch, comScore Ad Metrix and comScore Video Metrix. http://www.comscore.com/Products/Audience_Analytics/MMX
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Methodology and Definitions comScore MobiLens comScore MobiLens provides market-wide insight into mobile digital media consumption, brand-level audience metrics, and details of device ownership and technology penetration. Using proprietary data collection methods, we survey nationally representative samples of mobile subscribers age 13+ in the U.S., UK, France, Germany, Spain, Italy, Canada, and Japan. The MobiLens sample is substantial enough to provide projected data for sub-segments as small as 1 percent of mobile subscribers. For 2012, the estimated monthly survey completes utilised for this report are 5,000 mobile phone owners in the UK. For the following analysis, the three-month average figures amount to a sample of 15,000 mobile users. For more information, please visit: http://www.comscore.com/Products/Audience_Analytics/MobiLens
comScore Device Essentials* comScore Device Essentials provides insight into digital traffic share across all devices worldwide, offering detail into device characteristics, connection type, and category consumption. The product is based on the comScore Unified Digital Measurement (UDM) approach, measuring browser-based page views coming from computers, mobile, and other connected devices to more than one million domains tagging with comScore. For more information, please visit: www.comscore.com/Products_Services/Product_Index/Device_Essentials
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*Please note that Device Essentials has undergone a methodological enhancement with December 2012 data to account for additional connected devices.
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Methodology and Definitions comScore GSMA Mobile Media Metrics (MMM) GSMA Mobile Media Metrics (MMM) is a partnership between the GSM Association (GSMA), comScore, and the UK’s 4 mobile operators: O2, Vodafone, EverythingEverywhere and 3UK. GSMA MMM aligns the power of connected mobile data with Wi-Fi activity and rich demographics to unveil the most powerful view of the who, the what and the where of mobile web via a secure, industry-audited process. The mobile network operators provide irreversibly anonymised census-level data for mobile internet usage. Demographic data is ascribed onto the unique persistent ID for each anonymous user in the operator data. Wi-Fi usage, not seen in the mobile network traffic, is captured in server-side logs of media owners and overlaid onto the operator data to create the most comprehensive view of connected mobile activity in the UK. For more information, please visit: http://www.comscore.com/Products_Services/Product_Index/ GSMA_Mobile_Media_Metrics_MMM
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About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. A preferred source of digital audience measurement, comScore offers a variety of on-demand software and custom services within its four analytics pillars: Audience Analytics, Advertising Analytics, Digital Business Analytics and Mobile Operator Analytics. By leveraging a world-class technology infrastructure, the comScore Census Network™ (CCN) captures trillions of digital interactions a month to power big data analytics on a global scale for its more than 2,000 clients, which include leading companies such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, LinkedIn, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon, ViaMichelin and Yahoo!.
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EUROPE Digital Future in Focus 2013 Key Insights from 2012 and What They Mean for the Coming Year
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