Key Findings from a Statewide Voter Survey Survey Conducted: June 14-18, 2008
Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis Santa Monica, CA – Oakland, CA – Madison, WI – Mexico City
Fairbank, Maslin, Maullin & Associates
Methodology
Opinion Research & Public Policy Analysis
Telephone interviews with 800 California voters likely to cast ballots in November 2008
Interviews conducted June 14-18, 2008 Margin of sampling error of +/- 3.5% for full sample, +/- 4.9% for split samples
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Fairbank, Maslin, Maullin & Associates
Key Findings
Opinion Research & Public Policy Analysis
A clear majority of California voters believes global warming is a major threat to California’s future.
Two-thirds of California voters believe the state should take action – even stronger than that taken by the federal government – to address global warming.
More than seven in ten voters think California can expand jobs and the economy while reducing global warming pollution.
More than three-quarters of voters support the State’s overall approach to implementing the Global Warming Solutions Act, as well as each of its individual provisions.
A majority of voters continues to support the Global Warming Solutions Act even when told it could increase costs for gas, electricity and some consumer goods. 3
Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis
An overwhelming majority of voters believe that global warming is a serious threat to California’s future. “How serious of a threat is global warming to the economy and quality of life for California’s future?”
Total Serious 79%
53%
Very serious 26%
Somewhat serious
Not too serious
10%
Not at all serious
10%
Total Not Serious 20%
2%
DK/NA 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
How serious of a threat is global warming to the economy and quality of life for California’s future: very serious, somewhat serious, not too serious, or not at all serious?
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Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis
Nearly two-thirds of voters believe that global warming is a proven fact.
Which of the following statements comes closest to your view of global warming: global warming is a proven fact, or global warming is a theory that has not been proven?
Proven fact 65%
Theory that has not been proven 31% DK/NA 4% Which of the following statements comes closest to your view of global warming: Global warming is a proven fact, or Global warming is a theory that has not been proven?
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Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis
Voters strongly agree California can be a leader on global warming, and most are willing to make changes to address the issue. (Ranked by Strongly Agree) Srtng. Agr.
S.W. Agr.
S.W./Strng. Disagr.
DK/NA
I believe California can be a leader in new technologies to improve efficiency and reduce global warming.
59%
24%
14%
I understand that reducing global warming will require action from all of us, and I am ready to make some changes.
57%
26%
16%
Global warming is caused by human activities, and we can act now to reduce it.
43%
I believe California can reduce global warming pollution and expand jobs and economic prosperity at the same time.
43%
0%
20%
35%
30%
40%
I’m going to read you a list of statements. After I read each one, please tell me whether you generally agree or disagree. Split Sample
60%
19%
20%
80%
3%
1%
3%
7%
100%
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Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis
Voters support California taking action on global warming that goes beyond federal action. Do you support or oppose the California state government making its own policies _______________ to address the issue of global warming?
“Stronger than Federal Policies”
“Absent Federal Policies” 45%
Strongly support 24%
Somewhat support
8%
Somewhat oppose
18%
Strongly oppose
49%
Total 69%
18%
7%
Total 26%
20%
5%
DK/NA 0%
Total 67%
Total 27%
6% 20%
40%
60%
80%
0%
20%
40%
60%
80%
Do you support or oppose the California state government making it own policies (in the absence of federal action/that are stronger than federal policies) to address the issue of global warming? (Half Samples)
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Fairbank, Maslin, Maullin & Associates
Description of the Global Warming Solutions Act
Opinion Research & Public Policy Analysis
In 2006, California passed the Global Warming Solutions Act, which requires the state to develop a plan to significantly reduce pollution that causes global warming in California. The state has developed a policy proposal to accomplish this goal, which will include the following elements:
• Requiring carmakers to make more efficient cars that pollute less and use less gasoline;
• Requiring oil companies to make cleaner gasoline; • Requiring seaports and heavy duty trucks to pollute less; • Requiring new appliances and new homes to be more energy efficient; • Requiring energy companies to produce one-third of their electricity from renewable sources like wind and solar;
• Reducing development in outlying areas and encouraging more mass transit to reduce traffic; and
• Protecting forests and natural areas that naturally remove global warming pollution from the air. This proposal will reduce the pollution that causes global warming by more than 30 percent over the next ten years. 8
Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis
Voters express overwhelming support for the strategy to implement the Global Warming Solutions Act. 58%
Strongly support 21%
Somewhat support
Total Oppose 16%
6%
Somewhat oppose
10%
Strongly oppose
Total Support 79%
5%
DK/NA 0%
20%
40%
60%
80%
Does this sound like something you would support or oppose?
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Fairbank, Maslin, Maullin & Associates
Global Warming Solutions Act Demographics:
Opinion Research & Public Policy Analysis
Party Total Oppose
DK/NA
85%
100%
91%
Total Support
61%
80%
5%
10%
4%
20%
5%
40%
6%
33%
60%
0%
% of Sample
Democrat (44%)
DTS/Other (21%)
Republican (35%)
Does this sound like something you would support or oppose?
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Fairbank, Maslin, Maullin & Associates
Global Warming Solutions Act Demographics:
Opinion Research & Public Policy Analysis
Ethnicity DK/NA
86%
76%
100%
80%
Total Oppose
86%
Total Support
60%
6%
8%
6%
4%
20%
8%
20%
40%
0%
% of Sample
White (64%)
Latino (16%)
All Voters of Color (32%)
Does this sound like something you would support or oppose?
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Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis
Each key component of the proposal is very popular with voters. (Ranked by Strongly Support) Strng. Supp.
S.W. Supp.
S.W./Strng. Opp.
DK/NA
Requiring carmakers to make more efficient cars that pollute less and use less gasoline
68%
22%
Protecting forests and natural areas that naturally remove global warming pollution from the air
68%
20% 10%
9%
1%
2%
Requiring seaports and heavy duty trucks to pollute less
64%
24%
11%
Requiring new appliances and homes to be more energy efficient
62%
26%
10%
Requiring energy companies to produce one-third of their electricity from renewable sources like wind and solar
62%
25%
12%
Reducing development in outlying areas and encouraging more mass transit to reduce traffic
59%
26%
13%
Requiring oil companies to make cleaner gasoline
59%
25%
13%
0%
20%
40%
Next, I am going to read you the key parts of this proposal one more time. Please tell me whether you would support or oppose each one.
60%
80%
1%
2%
1%
2%
3%
100%
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Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis
A solid majority of voters continues to support the Global Warming Solutions Act even given an impact on costs.
Suppose that implementing this law significantly reduced global warming pollution in California, but also led to increased costs for gas, electricity and some consumer goods.
Strongly support
29%
Somewhat support
29%
Total Oppose 35%
11%
Somewhat oppose
24%
Strongly oppose
Total Support 58%
7%
DK/NA 0%
10%
20%
30%
40%
Suppose that implementing this law significantly reduced global warming pollution in California, but also led to increased costs for gas, electricity and some consumer goods. In that case, would you support it or oppose it?
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Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis
Demographics of Support for Global Warming Solutions Act After Cost Information: Party Total Support
Total Oppose
DK/NA
58%
65% 28%
21% 8%
20%
7%
40%
37%
60%
5%
80%
71%
100%
0%
% of Sample
Democrat (44%)
DTS/Other (21%)
Republican (35%)
Suppose that implementing this law significantly reduced global warming pollution in California, but also led to increased costs for gas, electricity and some consumer goods. In that case, would you support it or oppose it?
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Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis
Demographics of Support for Global Warming Solutions Act After Cost Information: Ethnicity Total Support
Total Oppose
DK/NA
8%
28% 8%
6%
20%
31%
39%
40%
55%
60%
61%
80%
64%
100%
0%
% of Sample
White (64%)
Latino (16%)
All Voters of Color (32%)
Suppose that implementing this law significantly reduced global warming pollution in California, but also led to increased costs for gas, electricity and some consumer goods. In that case, would you support it or oppose it?
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Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis
Voters rank many of the benefits associated with strategies to reduce global warming as highly important. Ext. Imp.
Reducing our dependence on foreign oil
Very Imp.
S.W./Not Too Imp.
31%
59%
Encouraging the development of clean, renewable energy sources
52%
Reducing air pollution
50%
DK/NA
9%1%
34%
12% 2%
31%
18%
2%
Encouraging technological innovations
47%
39%
12% 2%
Reducing the long-term cost of energy
47%
38%
13% 1%
Protecting existing forest lands
47%
34%
18%
Creating new clean technology jobs in California
42%
Saving consumers money by helping them decrease household energy use
40%
35%
24%
Protecting existing wetlands
40%
33%
25%
Putting new parks and green spaces in urban areas
35%
37%
30% 0%
20%
40%
20%
1% 3% 2% 2%
32% 60%
80%
1% 100%
Policies to address global warming in California may have other benefits for the state. I am going to read you a list of potential benefits of policies to fight global warming. Please tell me how important it is to you that a policy to fight global warming in California have that additional benefit: Split Sample
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Fairbank, Maslin, Maullin & Associates Opinion Research & Public Policy Analysis Santa Monica - Oakland - Madison, WI - Mexico City