Kate Leeming The first person to cycle across the Antarctic continent via the South Pole A Sponsorship Opportunity
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The Mission
Kate’s mission is to be the first person to cycle across the Antarctic continent via the South Pole Training will include polar tests in Norway and Greenland, a desert crossing in Australia and a Himalaya Expedition in India Kate Leeming is a renowned Australian athlete with a passion for exploration, education and cycling. So far she has crossed 4 continents and established 3 world records. She is well on her way in becoming one of the finest pioneers of the 21st century.
The Purpose
Kate supports outreach and education programmes A fight against AIDS Kate will use her South Pole venture raising money to support The Global Fund, which finances medical programmes targeting HIV related diseases. Discussions are taking place with Product (RED) and Charity Miles to design an effective marketing campaign for the fund raising.
Education for Leadership Before and during the expedition, Kate will collaborate with several educational stakeholders including UNESCO, Victorian Department of Education, Early Childhood Development and Cool Australia in a comprehensive e-learning programme that will inspire up to 1 million students to turn dreams into reality.
A Role Model for Girls and Women Kate is challenging the cultural stereotype - that exploration and adventure challenges are a male domain. By focussing on her strengths and abilities, and approaching her mission with dedication, perseverence and commitment, she is showing that women too are capable of aiming high and achieving their ambitions.
The Outcomes
A multi-award winning documentary team will make sure that Kate’s story and your brand will reach the widest global audience possible over the following channels:
• • • • • • •
BBC World News TV series broadcast in over 220 countries reaching up to 80 million viewers. A global web based PR campaign supported through every possible social media platform. Professional e-Learning programme about leadership reaching up to 1 million students. A fundraising campaign for the fight against AIDS in association with The Global Fund, (RED) and Charity Miles. Branding opportunities on clothing and web site. Kate’s availability for PR and advertising. Unique film and photo assets supplied en-route which can be used for a sponsor’s social media campaign and advertising.
The Budget
Expedition Logistics _____________________________________________________US $450,000 (50 day expedition, insurance, flights, guide’s fees, food, vehicle support, mechanic, fuel - ALE quote) Training + Testing new equipment ________________________________________US $180,000 (Svalbard, USA, Iceland, Australia, India, Greenland & Africa) Film Production ________________________________________________________US $500,000 (6 part TV series, web videos, VNRs, EPKs, DVD) Web Communications ____________________________________________________US $80,000 (Communications, web design, mobile app, e-Learning content) PR and Marketing ________________________________________________________US $70,000 (Promotion, social media campaign, publicists etc.)
Total
US $1.3M
Motivation Kate is a renowned and outstanding Australian athlete with a passion for exploration, education and cycling So far she has crossed 4 continents and established three world records. Now she is preparing for another record-breaking adventure. Her past accomplishments include: •
1993 - first woman to cycle 13,000km across Russia from St Petersburg to Vladivostok.
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2005 - a nine-month 25,000km bicycle expedition into Australia’s outback and deserts.
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2010 - a ten-month 22,000km journey across Africa from Senegal to Somalia.
Passion for Cycling The passion for cycling is ingrained in Kate’s family history since her great great uncle, William Snell, cycled across Australia in 1897 to propose to his childhood sweetheart.
Dreams of Adventure The sense of adventure really developed in primary school where she heard about the legendary exploits of the Australian Antarctic explorer Douglas Mawson. He reached the Magnetic South Pole in 1909. Mawson’s incredible feat of survival ignited Kate’s dream of breaking barriers herself and traversing Antarctica by any means. At 12, her dream felt unattainable. However, everything changed after she experienced cycling in the Saharan desert in 2009. Kate now knows she can tackle the ultimate challenge of her childhood dream.
Enthusiasm for Education The enthusiasm for education was always part of Kate’s nature. In addition, Kate’s mentor Robert Swan, OBE, who walked to both poles - 1986 to the South and 1989 to the North Pole - encouraged her to integrate an educational angle into everything she is doing. Robert Swan taught Kate a key lesson: the ambition to reach excellence as an individual is fully attained only when it is grounded in a broader context of social responsibility. Following that spirit Robert evolved into a leading environmentalist. Kate has incorporated awareness about important social and environmental issues into all of her projects, such as: humanitarian needs, sustainability and education. She invests considerable time and effort into creating and running these social facets of her expeditions. Her focus on these causes has strengthened her motivation so that she has been able to complete any challenge or hardship that crosses her path.
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Purpose Kate is currently developing two outreach and education programmes that are good matches for the Antartica expedition Fight against AIDS Kate gained harrowing insights into the ravages of AIDS during her 2010 African expedition. Now she plans to use her South Pole venture and support The Global Fund, which finances many medical programmes targeting HIV related diseases. Kate is talking with (RED) and Charity Miles and designing an effective marketing campaign for the needed fund raising.
Education for Leadership As a former teacher Kate knows that role models who inspire the young are essential in education. Her goal is to have her groundbreaking efforts show the upcoming generation what it takes to aim high and exactly how to turn a dream into reality. Kate will develop an Internet based programme about leadership in collaboration with several educational stakeholders including UNESCO, Victorian Department of Education, Early Childhood Development and Cool Australia, to reach up to 1 million students in English-speaking countries. This educational angle will add timeless value to Kate’s expedition.
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Challenges Extreme Hazards
Antarctica is nearly twice the size of Australia and is the coldest, driest, and windiest continent in the world covered on average by 1.6km (1 mile) of ice. The surfaces under Kate’s bicycle will range from solid ice to extremely deep drifts of powder snow. In addition, she will face dangerous crevasses in the mountainous regions. Temperatures will range from -10C on the coast to -40C at altitudes of up to 3400 meters. The wind chill will add a significant hardship to the already difficult challenge. Historically, the temperatures have reached −89 °C (−129 °F).
A World First Up until 2013, no person had successfully cycled to the South Pole from the coast of Antarctica. Kate has analyzed the three very different successful expeditions as well as those who had tried and failed previously, to develop her own plan. In order to fulfil her dream of becoming the first person to traverse the Antarctic continent by bicycle, a distance of between 1850km and 3000km, Kate’s strategy includes working with a support team made up of experts of the highest calibre. Apart from keeping essentials for survival on her at all times, she will not be carrying any significant weight, and surrounded by a such a remarkable and accomplished team, Kate’s strategy gives her a very good chance of becoming the first person to cycle across the continent of Antarctica.
Untested Bicycle Technology Kate’s purpose-built bicycle is currently being designed and built in the USA specifically for this challenge. Steve Christini of Christini Technologies (Philadelphia) is reconfiguring his patented All-Wheel Drive system to accommodate the extra-wide forks, which will house 12cm-wide tyres. The bike was built to Kate’s specification by Carver Bikes (Maine). The wide tyres allow for maximum flotation while the AWD system gives the needed added traction and power over the soft snow when it is required. Never before have these two technologies been combined. In addition, Steve Christini is also developing skis that could be attached around the wheels to stop them sinking into deep powdersnow.
Untested Clothing Mont Australia, who has come on board as the team’s principle clothing manufacturer, is collaborating with Kate to develop and test completely new clothing systems that will be effective in the extreme polar conditions. As there is virtually no precedent for this type of expedition, Mont is designing clothing from scratch to ensure an appropriate combination of warmth, ventilation, functionality and durability. Polar cycling boots and solar-powered handlebar mitts are being custom made Jeff Soumokil of Advanced Product Development at Oakley.
No Polar Experience Kate knows how to cycle across deserts in Australia and Africa but she has no polar experience. However, she is putting her extensive knowledge and analytical ability to prepare her body and mind for what is to come in the harshest climate on the planet. Most importantly, Kate is planning a rigorous training programme to test all equipment and build up her skills and strength. In March 2013 Kate started with a first polar training in Svalbard / Norway. It was a perfect opportunity to work with her suport team, learn some basic survival techniques, get used to different food, test the unique all-wheel-drive fatbike and experiment with various clothing issues.
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The Route In March 2013 Kate undertook her first polar training in Svalbard, Norway and is now considering two possible route options to cycle from coastline to coastline via the South Pole: The shortest and most simple route would begin at the foot of Leverett Glacier and follow the ‘South Pole Highway’, a flagged route which connects the US bases of McMurdo on the coast to AmundsenScott at the South Pole. From the South Pole at almost 3000 metres in altitude, the 1200km route to the coastline at Hercules Inlet would be predominantly downhill and with the wind. The total distance would be approximately 1850km. An alternative route starts near the Russian base of Novo. The 2300km journey over Queen Maud Land would begin with 300km of climbing to reach 3400 metres After this point there would be a predominant cross-tail wind (at least not a head wind) to the South Pole and beyond, down the flagged route to the coastline at Leverett Glacier. The main difficulties of this 3000 km route would be the extreme cold (down to -40C) and the rarefied air at altitude. The choice of the route will eventually depend on many factors: Kate’s endurance and capacity to perform in the extreme cold, the logistical challenges and the expedition budget. The final decision will be made after Kate’s 2015 polar training session in Greenland.
Novo
A N T A R C T I C A South Pole Ross Ice Shelf
Leverett Glacier Hercules Inlet
The Team
Kate Leeming: Adventurer/Cyclist www.kateleeming.com Kate is a proven world-class performer who has a track record in all aspects of organising and completing every one of her projects. On her previous expeditions she has cycled a distance that is equivalent of twice around the world at the Equator. Kate has three world firsts under her belt: The Trans-Siberian Cycle Expedition (1993) when she became the first woman to cycle unsupported across the new Russia to aid the children of Chernobyl (St Petersburg to Vladivostok). The Great Australian Cycle Expedition (GRACE Expedition) in 2004/05, which included the first bicycle crossing of the Canning Stock Route by a woman (1800km, 1000 sand dunes). The 22,000km Breaking the Cycle in Africa expedition, where she became the first person to cycle west to east across Africa in a continuous line (from Point des Almadies, Senegal to Cape Hafun, Somalia).
• • •
The Australian and African expeditions were Official Activities for the United Nations Decade of Education for Sustainable Development. A feature documentary and book about the Breaking the Cycle in Africa Expedition, both entitled Njinga, have recently been released. In August 2014, the film won Best Documentary, Best Cinematography and was runner up for Best Director in the Action on Film International Film Festival in Los Angeles. In 2007 Kate published her first book, Out There and Back. It is the story of her 25,000km Great Australian Cycle Expedition.
Eric Philips, OAM: Expedition Leader www.ericphilips.com www.icetrek.com Eric is one of today’s greatest polar explorers. He has completed many ski and adventure expeditions, including a 1995 ski/kite/kayak traverse of Greenland that won him an Emmy Award for his film Chasing The Midnight Sun. He has successfully traversed the world’s four largest icecaps. In addition, he was the first Australian, together with companion Jon Muir, to ski to both the North and South Poles. Eric has since guided numerous commercial expeditions to both poles, including the 2011 North Pole to Canada leg and the Antarctic leg of Pat Farmer’s Pole to Pole Run, and Prince Harry’s Walking with the Wounded Allied Challenge in 2013. In 2002 Eric skied to the North Pole from Siberia, producing a film, Icetrek North Pole. Eric is the author of Icetrek: the Bitter Journey to the South Pole.
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Claudio von Planta: Documentary Filmmaker www.vonplantaproductions.com Claudio is the filmmaker of the acclaimed motorcycle journeys Long Way Round and Long Way Down with Star Wars actor Ewan McGregor and his co-rider Charley Boorman. Also, Claudio is recognised as one of today’s most committed current affairs documentary directors. He has won several prestigious awards including a 2006 Emmy nomination for Surviving Sudan, a documentary about the plight of Darfur refugees. Claudio is accustomed to working in the most challenging environments in the world: from the mountains of Afghanistan to the jungles of New Guinea. He has never failed to complete a film no matter what the circumstances. He is passionate about following extraordinary people, capturing their stories and finding out what makes them tick. All this is part of his way to make the most compelling and best films possible.
Phil Coates: Filmmaker, Polar & Mountain Leader www.philcoates.tv Phil is a highly multi-skilled adventure cameraman and fully trained mountain leader. He has an enviable track record of working on assignment in extreme and challenging environments across the globe from minus 52° to plus 48°C and to altitudes of 8,000m. Phil has worked on prestigious productions such as Discovery International’s Everest Beyond The Limit, BBC2’s Blizzard Race To The Pole, Channel 5’s Ice Break Heart and Challenge 8000 for Yorkshire Tyne Tees and Channel 4. In 2011 Phil was commissioned to film and photograph The Catlin Arctic Survey, a multi-million pound, multidisciplinary international scientific expedition that undertook important peer reviewed science and at the same time delivered excellent brand exposure across key territories for the expedition’s principle sponsor the Catlin Insurance Group.
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Training
Kate has surrounded herself with world-class experts who will train her to the highest level This rigorous preparation will give her the best possible chance to succeed with her South Pole cycling mission. In March 2013 Kate undertook her first training session in Svalbard, Norway where she met her entire support team. Expedition leader Eric Philips was in charge to go through the drill of Arctic survival and expose everybody to as many challenges as possible. Also, Kate tested for the first time her custom-made all-wheel-drive bicycle. That experience has given valuable insight and a clear understanding about further adaptations and innovations needed for the bike and clothing systems to improve performance in polar conditions. The documentary team, Phil and Claudio had an opportunity to test their latest camera and communication equipment. Claudio has already shot enough videos to cut the beginning of a great TV show and uploaded a few taster clips to www.vimeo.com/channels/breakingthecycle
Timeline March 2013
First training in Spitsbergen,Norway.
August 2013 - February 2015 Development and testing of new equipment and innovations in Australia, Iceland and the USA.
March 2015 Altitude training in Bolivia/Peru: Physical preparation for Greenland, possibly attempting the world’s highest track in south west Bolivia.
April / May 2015 Greenland Crossing: The trek of 600km will be a major expedition in itself and a world first if completed. The Greenland icecap has the most similar conditions to Antarctica - a perfect test for the team.
July 2015 Training in central Australia: Short expedition along the Finke River and into the Simpson Desert. Sand cycling for strength and balance. Physical training in Melbourne and the Victorian Alp.
August 2015 Altitude training in northern India: Kate will follow the Manali Road with an average altitude of 4100m; 500km+ journey.
October 2015 AIDS in Africa: Kate and Claudio will travel back to Africa to visit AIDS projects financed by the Global Fund to see where the funds raised for the expedition will go.
November / December 2015 / January 2016 ANTARCTICA: THE FINAL JOURNEY. 1850km from coast to coast.
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Media Opportunities
The media strategy is an integral part of BREAKING THE CYCLE – SOUTH POLE and will connect Kate and your brand, with a global audience before, during and after her expedition All media channels from web, print, radio and TV will be used to inspire, entertain and promote the charitable and educational purposes of Kate’s mission.
TV Documentary Series Breaking The Cycle – South Pole will offer a unique opportunity to discover not only the austere environment of the Antarctic but as well every other continent where Kate will have to train and test new equipment. In the USA Kate will work with Steve Christini fine-tuning the all-wheel-drive fatbike. In Norway and Greenland she will do her polar training. In Africa she will report on AIDS projects, which she wants to support. In Australia she will build up her fitness with desert expeditions and in India she will cycle in the Himalayas to get used to altitude. This TV series will be packed with stunning insights into many remote corners around the world and audiences will have a chance to discover the mindset of a visionary and successful explorer. Kate does not perform her expeditions to make a specific point about gender. Her goal is to strike a chord with both women and men. However, Kate is challenging stereotypes and shows that women, too, can turn dreams into reality. The driving force of this film will be Kate’s narrative plus the comments, insights and interactions with her highly experienced support team. The focus will be on Kate’s motivation. We want to find out what makes her tick. Why does she confront extreme challenges? What does she gain by putting herself through these really tough experiences and how do her experiences relate to other people? Kate’s past expeditions will offer true emotional and intellectual hooks that will best illustrate how she connects her actions to the wider world. Also, the audience will experience the palpable drive she has in pursuing her adventure challenge and her focus on education and charitable causes. Kate’s struggle in polar conditions will be combined with flashback footage from her 2009/10 Africa trip and show how her interest in poverty alleviation and sustainable development led to amazing encounters with impressive people who run effective NGOs. Such humbling experiences and mutual support release a lot of positive energy and form the basis of Kate’s optimism. Her South Pole film should inspire viewers to nurture their own compassion for the wider world and find the courage to follow their own dreams. The physical and technical challenges of Kate’s venture will also feature prominently in this film. It will establish the complexity of her mission starting with the training and preparation for the expedition. The support team will be an integral part of that story. The film will reveal insights into logistics, camp management, technical challenges with latest camera equipment, charging issues and skidoo maintenance etc. Uploading regular web video clips and blogs about Kate’s progress also will be a daily headache. This film offers many intriguing facets. The mix between Kate’s motivational psychology, her physical survival struggle in polar blizzards and her interaction with the support team will guarantee captivating viewing. It’s also an extraordinary bonus to work with a world-class support team. All members are award-winning filmmakers in their own right. In addition, Eric Philips, the expedition leader, is a highly accomplished musician. He plays the guitar and composes beautiful songs.
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TV Interest BBC World News TV has expressed interest in a TV series about Kate’s adventure (see letter below). They have also offered to create a dedicated webpage on the main BBC News domain to build up interest in the run up to the broadcast. This would be a fantastic platform for a very powerful internet campaign. BBC World News TV is one of the best global media brands. The TV side reaches audiences up to 80 million people and airs in most countries. In addition, the BBC website records an average of 40 million unique users per week - 60% in the UK and the rest from abroad. Claudio has a good track record with BBC World News TV. In 2011 they broadcast his eight part Racing Green TV series where he documented the story of an electric car world record. The show was a great success and they would love to see a next series . BBC Regulations The BBC has broadcasting restrictions that mean advertising and product placement cannot be included in the editorial of the TV series. Sponsor association with the series can only be shown with billboards at the beginning, middle and end of each episode and with an advertising campaign surrounding the TV show. The cost of such an advertising campaign can vary between US$1-2million and has to be directly negotiated with the BBC. Where product placement is crucial for the sponsor, we can accept a deal where the expedition expenses are paid for by one sponsor and the film production is financed separately by a different sponsor. Where the costs of expedition and TV production are split, product placement by the expedition sponsor(s) would be seen in the series as incidental as long as it is an integral part of the story (eg.- the development and use of equipment and clothing necessary for the success of the expedition), and is shown without ‘undue prominence’. . 7TQ Lane London W12 s Limit ed 201 Wood BBC Glob al New (0)20 8433 3266 8433 2000 Fax +44 Telephone +44 (0)20
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Further TV Interest We recognize that the arrangement with BBC World News may not be suitable for some sponsors and so we are also investigating other potential opportunities with satellite and free-to-air broadcasters.
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Website with Blog and Video Updates
www.breakingthecycle.tv (under construction) will be the main platform to coordinate the online communication of Kate’s expedition. All preparations and the entire expedition will be documented with blogs, pictures and video clips. The progress of the expedition will be updated on an interactive map.
Mobile Application
A custom-made mobile application linked to the expedition website, will act as the communication hub. The downloadable app will give regular updates about the progress of the expedition; a mix of audio and video reports, images, trip statistics and a progressive map - as well as an opportunity to donate to Kate’s chosen causes. The website will collate this information and will contain an education section, information about the fundraising effort, the team and partners. The app and website will be coordinated from a base in Australia. Kate is currently negotiating with (RED) and Charity Miles to effectively target the fundraising effort.
E-Learning Programme
Kate is developing an education programme about leadership with an emphasis on science and environmental sustainability in collaboration with UNESCO, Victorian Department of Education, Early Childhood Development and Cool Australia. The e-learning programme will have an outreach of approximately 1 million students in English-speaking countries. Kate’s Antarctic venture will be used as a case study to analyse the essence of success. The plan is to reflect on topics like goal setting, planning, preparation, motivation, teamwork, social responsibility, environmental stewardship etc.
Speaking Engagements
Kate loves to talk about her adventures and, since 2005, has performed over 80 motivational presentations. She is experienced and comfortable talking to a wide range of different audiences. She has given talks at schools, corporations, government bodies, NGOs, international organizations, interest groups etc. BTC-South Pole will lead to a new round of inspirational speeches.
Book
Kate is the author of two books; Out There and Back, the story of her 25,000km Australian cycle expedition and Njinga, the story of her 22,000km Breaking the Cycle in Africa Expedition from Senegal to Somalia in 2009/10. This latest book was launched in October 2014 by Vivid Publishing. Njinga, the award-winning two-hour documentary is being promoted throughout the film festival circuit from August 2014 with a TV series to follow in 2015. The timing will be ideal to also raise awareness about ‘Breaking the Cycle South Pole’ - and of course, Kate will write a book about that experience.
UN Promotion
UNESCO has endorsed Breaking the Cycle South Pole as it has her previous two expeditions through Australia and across Africa as Official Activities for the United Nations Decade of Education for Sustainable Development. Breaking the Cycle South Pole will be closely aligned with the new Sustainable Development Goals that are currently being fine-tuned as the blueprint for development from 2015.
Social Media Promotion
Kate and her support team can easily connect with many social networks in sports, adventure, education, technology and media. These contacts will automatically lead to natural PR support from fans. Here are a few examples: Networks
Connection
UNESCO
Long term supporter of Kate
CHARITY MILES
Charity supported by Kate
GLOBAL FUND
AIDS Charity supported by Kate
INTUITIVE MEDIA
Education partner of Kate
CHRISTINI TECHNOLOGIES
Sponsor of Kate’s AWD Fatbike
EXPLORERS’ CLUB NEW YORK
Kate is a Member
ROYAL GEOGRAPHICAL SOCIETY (UK)
Kate is a Fellow
11k
6k
REAL TENNIS
Kate is World No. 2
17k
17k
SONY
Sponsor of Claudio von Planta
660k
4000k
CANON
Sponsor of Phil Coates
Total
Twitter
Facebook
131k
116k
15k
106k
7k
2k
18k
1000k
4k
86k
7k
3k
140k
1000k
1 million
6.3 million
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Sponsor Alignment
Kate embodies pioneering spirit at it’s best Kate has had to surmount huge hurdles during the realisation of every one of her groundbreaking projects. She always finds solutions that lead to success by approaching each problem with a cool head and a systematic and intelligent attitude. Kate also knows how to rely on teamwork, which will be essential for her survival on the way to the South Pole and the promotion of her story to a global audience. Breaking The Cycle – South Pole will promote values in the following areas: • • •
Inspiring people and communities to achieve their full potential. Encouraging teamwork to attain higher goals and productivity. Stimulating a CSR culture that alleviates poverty, supports education and protects the environment.
Unique Selling Points: Kate’s multi-award winning support team has a phenomenal track record in expedition management and world-class media production. They are able to: •
Deliver emotionally engaging stories and professional content from the most remote and hostile locations on earth using latest camera and satellite communication technology. Collaborate with brands and broadcasters to produce the very best documentaries, social media videos, viral films, Video News Releases (VNR), Electronic Press Kits (EPK), photographs and branded content. Collaborate with external and internal communication departments of sponsors to design the most effective media campaigns before, during and after the expedition. Build social media campaigns to engage with global audiences over Facebook, Twitter, blogs and forums before, during and after the expedition. Collaborate with HR departments to develop training programmes for employees.
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Sponsorship Packages 1. BBC World News Option 1.1
Exclusive Title Rights:
6 x 24min TV series
US$ 2.3 - 3.3 million
A single sponsor prepared to work with the BBC advertising and product placement regulations. The sponsor pays for the expedition and TV series production. The advertising space around the series would be negotiated with BBC World News, and is likely to cost US$1-2million. This package would include the following benefits: • • • • • • 1.2
Exclusive association with a groundbreaking world-first expedition with BBC World News TV ads and billboards reaching 80 million viewers per week in over 220 countries. 7 Satellite feeds including 2058 TV ads, 336 billbords for the sponsorship of the programme and 1470 vignettes of 5 seconds at the beginning, middle and end of every episode Association with DVD sales and video on demand Global PR campaigns on TV, radio, web and print. Speaking engagement at press conferences, educational institutions and corporate events. Collaboration on CSR level in fundraising for the fight against AIDS in Africa via The Global Fund, (RED) and Charity Miles. Separate Sponsor Packages:
1.2.1 One sponsor to pay for TV production ($500K) + BBC advertising ($1-2million) US$ 1.3 - 2.3 million • Same benefits as 1.1 except the series would show logos and products from expedition sponsors. 1.2.2 One or several sponsors pay for the expedition US$ 800,000 • This allows smaller sponsor packages for product placement without receiving ‘undue prominence’.
2. Commercial TV Option (Free to air, satellite TV) 2.1
Exclusive Title Rights 6 x 24min TV Series US$1.3 million + • A single sponsor funds the expedition and TV series as ‘content’, open to product placement. Advertising space around the series to be negotiated separately with the broadcaster. Similar benefits as listed for the BBC WN option except where specific to the commercial broadcaster.
2.2 Several Sponsors 6 x 24min TV Series US$1.3 million + • The ‘content’ is funded by several platinum, gold, silver and bronze sponsor packages.
3. Digital and Social Media Option • •
no TV series
US$ 800,000
A single or several sponsors fund the expedition and the social media coverage with video and photographs. Unrestricted product placement with video and photo assets available for use in social media and advertising.
Contacts Project Management Kate Leeming Melbourne, Australia Web: www.kateleeming.com Email:
[email protected] Mobile: +61 (0)429 772222
Expedition Logistics Eric Philips Hobart, Australia Web: www.ericphilips.com Email:
[email protected] Mobile: +61 (0)417 390490
Media Production Claudio von Planta London, United Kingdom Web: www.vonplanta.net Email:
[email protected] Mobile: +44 (0)7785 330 616
Communication Phil Coates Cambridge, United Kingdom Web: www.philcoates.tv Email:
[email protected] Mobile: +44 (0)7890 599272
Videos www.vimeo.com/channels/breakingthecycle
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