JUNE 19–22, 2016 | CHICAGO, IL MCCORMICK PLACE WWW.AWWA.ORG/EXHIBITORS

EXHIBITOR PROSPECTUS UNITING THE WORLD OF WATER

DRINK

ING

USE E R STEWATER A W STO RM W AT ER

REACH YOUR TARGET AUDIENCE

Water professionals unite each year at ACE to find solutions to the complex challenges facing the water industry. Reach the industry decision makers and exhibit at ACE.

2015 Attendance Highlights

Job Title

Total Attendance: 11,500

6% increase in professional attendance 36% were first-time attendees

35%   Management 17%  Design & Engineering 13%  Executive 11%  Operations 7%  Consultant 4%  Marketing & Sales

Geographic Distribution

3%  Scientist 3%  Student

48%   West

2%  Professor

12%  Midwest

2%  Regulator

9%  Northeast

3%  Other

20%  South 5%  Canada

DRINK

5%  International 1%  Mexico

ING

Regions are determined by US Census map.

56% of attendees are from Water Utilities

SE U RE STEWATER A W STO RM W AT ER

Exhibiting at ACE16 is your best opportunity to generate new business and provide solutions for today's water utility professionals.

Water Utility Breakdown

● Water Utility: Over 50,000 Connections 26% ● Water Utility: 5,001–50,000 Connections 25% ● Water Utility: Up to 5,000 Connections 5% [2]

The American Water Works Association’s Annual Conference & Exposition (ACE) covers every segment of the water business. We invite you to join 12,000 dedicated water professionals as we help define the future of the water profession.

Don’t miss the vast opportunities awaiting you at ACE16! Top 20 Categories of Products and Services ACE Attendees Plan to Buy ➤➤ Distribution System Analysis/Equipment ➤➤ Conservation ➤➤ GIS ➤➤ Certification ➤➤ Pumps ➤➤ Groundwater

“The exhibit floor was amazing! This was my first national conference attendance in my 10 year career and the guys were definitely right, the best part is the exhibit floor. So many things to see and learn about. It was a great experience.” Nancy Quirk, Green Bay Water Utility

➤➤ Meters/Flowmeters ➤➤ Water Supply/Wastewater/Treatment/Equipment ➤➤ Leak/Backflow Prevention ➤➤ Pipe/Equipment ➤➤ Safety/Equipment ➤➤ Valves/Gates ➤➤ Instrumentation ➤➤ Chemicals/Equipment ➤➤ Construction/Equipment ➤➤ Modeling ➤➤ Software ➤➤ Management/Consultant/Services ➤➤ Monitoring/Equipment ➤➤ Corrosion

95% of exhibitors will recommend

ACE to a colleague

95% of exhibitors indicated that they met their objectives at the show

83% of exhibitors felt that ACE15 offered

the product and services decision makers that they were expecting to meet

81% of exhibitors rated their interactions with attendees as extremely valuable or very valuable

AWWA maximizes opportunities to connect with attendees at ACE by providing these features: ➤➤ Dedicated exhibit hall hours: Monday and Wednesday

➤➤ Education on the show floor: Innovation and Poster Sessions

➤➤ Expo Café: ➤➤ Technology: interactive complimentary lunch online floor plan, AWWA for full-conference Mobile App, ACE Digital attendees on Monday, Program Tuesday, or Wednesday ➤➤ Popular attractions: in the exhibit hall Pipe Tapping and Meter ➤➤ Networking events, Madness competitions, networking lounges, International Resource and an exhibitor lounge Center, Career Center in the exhibit hall Job Fair, Innovation Lounge and Roundtable Sessions, AWWA Pavilion, plus more!

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Top reasons for exhibiting:

74%

Exposure and brand awareness

"ACE15 was one of the best in several years. The number and quality of attendees made for a very successful show."

69%

Relationship building

55% Lead generation

Demonstrate capabilities

35%

New product introduction 24%

52%

51%

Promotion of product

Generate sales

Support AWWA 30%

Brad Cahoon, Eurofins Eaton Analytical

35%

30%

Competitive research 13% Other 4%

All exhibitors are invited to the Exhibitor Sneak Peek Event, February 22–23, 2016, in Chicago. This is your opportunity to:

24%

➤➤ Meet with the Chicago Visitors and Convention Bureau, McCormick Place, and Freeman Expo staff

13% 4%

➤➤ Tour the city of Chicago—look at different event venues for hosting your company events

Networking: It works! Networking is especially productive at ACE, where attendees come to share experiences with peers and manufacturers. The networking opportunities present informal, more relaxed occasions to establish professional relationships and dig deeper into attendees’ specific situations and challenges. Beginning Monday and throughout the conference, you will have several networking opportunities that will enable you to:

➤➤ Tour the Hilton Chicago headquarters hotel ➤➤ Hear from prior attendees: get the customers’ perspectives on the exhibit hall, giveaways, and what attracts customers to a booth

➤➤ establish and build long-lasting customer relationships ➤➤ nurture relationships with existing clients

➤➤ Discover what AWWA is doing to market ACE and identify tools you can use to drive more customers to your booth ➤➤ Share your thoughts with AWWA and others on how your company markets ACE and other conferences

➤➤ showcase your company’s brand, products, and services via available sponsorships ➤➤ enhance your exhibit investment and booth visits [4]

Exhibitorzone

ACE Attendee Facts

The Exhibitorzone is your “one-stop shop” to prepare for a successful show! The Exhibitorzone allows you to

➤➤ ➤➤

➤➤ register booth staff

99% of attendees visit the exhibit hall 96% of ACE attendees would recommend the conference to a colleague!

89% of attendees felt that the exhibit hall

➤➤ order show services (carpet, tables, chairs, electrical, lead retrieval, etc.)

➤➤

➤➤ update company information

➤➤

88% of attendees rate the value of ACE as excellent or very good

➤➤

89% of attendees indicate that the exhibit

was excellent or very good

➤➤ submit your products and services listing ➤➤ download attendee lists

hall is a key factor in the decision to attend

➤➤ Plus much more—all from your desktop! ➤➤

The link to the ACE16 Exhibitorzone will be emailed to the Main Exhibit Contact at the end of January, 2016.

65% of attendees averaged more than 4 hours in the exhibit hall

96% OF ACE ATTENDEES WOULD RECOMMEND THE CONFERENCE TO A COLLEAGUE! Exposition Hours

AWWA Events Mobile App

(Subject to change) Monday

June 20

10:00 a.m.–5:00 p.m.

Tuesday

June 21

9:30 a.m.–5:30 p.m.

Wednesday June 22

10:00 a.m.–3:00 p.m

Conference attendees can now easily access all exhibitor information (name, booth number, company description, products/services, website and the exhibit hall map) right from their smartphones using the AWWA ACE16 Mobile App.

Move-In Schedule Thursday

June 16

8:00 a.m.–4.30 p.m.

Friday

June 17

8:00 a.m.–4.30 p.m.

Saturday

June 18

8:00 a.m.–4.30 p.m.

Sunday

June 19

8:00 a.m.–4.30 p.m.

For details regarding sponsorships (including the above) please contact your Territory Sales Manager.

Move-Out Schedule (Subject to change)

Wednesday June 22

3:00 p.m.–8:00 p.m.

Thursday

8:00 a.m.–8:00 p.m.

June 23

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AWWA Gives You The Tools for Maximum ROI: Benefits of Exhibiting ➤➤ Face-to-face contact with key water industry prospects

➤➤ Exhibitorzone website with access to download free attendee mailing lists for one pre-show and one post-show mailing

➤➤ Complimentary customer passes (one day, exhibit hall only, up to 100) to invite prospects to come to your booth

➤➤ Advance opportunities to request prime seating for the popular Water Industry Luncheon

➤➤ Exhibitor list in the ACE16 May Conference Issue of ➤➤ Early reservation for exhibitor hotel room blocks, Journal - American Water Works Association (must be hospitality suites and function space contracted by Mar. 21, 2016) ➤➤ Exclusive use of the ACE16 conference logo* for ➤➤ Free listing in the ACE16 Conference Program your pre-conference promotions—additional distributed to all conference attendees, and brand awareness opportunities found in the available in a digital PDF for attendees to peruse Marketing Toolkit before traveling to Chicago *according to exhibitor terms and conditions ➤➤ Free listing on the ACE16 Mobile App with your company name, description, products/services, and a hyperlink to your company’s website

➤➤ One copy of the ACE16 Conference Proceedings ➤➤ Exhibit Services Team to make sure your conference experience is a positive one

➤➤ Free listing on the online interactive floor plan with your company name, description, products/ services, and your company’s website

ACE16 Water Industry Luncheon with Jay Mohr Tuesday, June 21, 2016 11:30 a.m.–noon Cash Bar Reception Noon–1:15 p.m. Luncheon In the radio world, Jay hosts the nationally-syndicated daily program Jay Mohr Sports on Fox Sports Radio and is a regular contributor on radio shows including Kevin and Bean and Opie and Anthony. He also hosts the weekly podcast After landing his dream job at Saturday Night Live, it appeared Mohr Stories. Comedy Central named Mohr one of the “100 greatest standas though Jay had reached the height of comedic success. Little did he know that just three years later, he would be up comics of all time.” A simple bio doesn't do the stage show cast in Jerry Maguire and that same year in Picture Perfect. justice. As there are no notes, no two shows the same, and the act never picks on the audience. The foundation is laid In addition, Jay Mohr has continued to add other genres when Jay often tells his audiences, “Letʼs just jump off a cliff to his journey; for example, writing the best-selling book Gasping for Airtime about his time on SNL and his battle with together and build our wings on the way down!” Comedian, actor, radio host, and best-selling author, Jay Mohr has been performing stand-up comedy since he was sixteen years old. With a career spanning more than three decades, Jay has become an artist who’s very difficult to define.

panic attacks throughout his tenure on the show. And his second book, the hilarious No Wonder My Parents Drank, describes in painful and beautifully funny detail the pros and cons of parenthood.

To purchase a table, contact Jane Johnson. For individual tickets, register online or download the ACE Registration form.

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ABOUT MCCORMICK PLACE www.mccormickplace.com Chicago's McCormick Place is the premier convention facility in North America. Located just minutes from downtown Chicago, McCormick Place attracts close to 3 million visitors each year. Four state-of-the-art buildings—the North and South Buildings, the West Building, and Lakeside Center—comprise McCormick Place. Together, they form what many consider to be the economic engine that powers the entire convention and tradeshow industry. McCormick Place is committed to creating a great experience for every person, every time! In addition, an expansive series of pedestrian promenades and sky bridges link the entire campus. The Grand Concourse connecting South and North and the Central Concourse in West are also locations for retail shops, cafes, restaurants, and other visitor amenities. The Hyatt Regency McCormick Place is the only hotel connected to McCormick Place. To reserve a block of sleeping rooms contact Brynn Findlay.

McCormick Place: West Building Facts ➤➤ Exposition Location: West Building, Hall F1 & F2

➤➤ Electrical: Floor ports 30 x 30 grid

➤➤ Ceiling Height: 40 ft, display height may not exceed 8 ft ➤➤ Columns: 8' square enclosures at base; 5' 9" square for an in-line booth and 20 ft for an island booth cruciform above; columns 120' on center ➤➤ Floor Load: 350 lb/sq ft, concrete

➤➤ Labor for hanging signs (rigging) will be available from Freeman

Additional specifics will be available in the Exhibitorzone and FREEMAN online service kit.

Housing Information To reserve a block of sleeping rooms for your company and/or request hospitality suites or meeting or function space, contact Brynn Findlay.

Earn an additional five priority points to use for your ACE17 booth selection by booking your sleeping rooms through AWWA’s housing company for ACE16.

Important Dates to Remember ➤➤ 25% booth deposit due: Wednesday, August 26, 2015 ➤➤ Exhibitorzone available: end of January, 2016 ➤➤ Exhibitor Sneak Peek: February 22–23, 2016 | Chicago, Illinois ➤➤ Final payment due: Friday, February 26, 2016 ➤➤ Company information (description, product/service listing, etc.) due: Thursday, April 21, 2016 ➤➤ Early Bird discount order date (Freeman, Convention Center, etc.): Thursday, May 26, 2016 ➤➤ ACE16: June 19–22, 2016 | McCormick Place, Chicago, Illinois

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Membership Benefits AWWA continues to deliver valuable membership benefits. Members receive discounted rates on conferences, webinars, seminars and more! Join now and get the member price—visit www.awwa.org/membership to learn more about AWWA membership advantages.

How to Reserve Booth Space

Exhibit Space Rates— MEMBERS SAVE $1,500!

AWWA will assign applications on a first-come, firstserved basis. Download the Exhibit Space Reservation form and mail to:

AWWA Organization Member*: $3,300 per 10" × 10" booth $200 per corner

AWWA—Annual Conference & Exposition ATTN: Exhibit Services 6666 West Quincy Avenue Denver, CO 80235-3098

Nonmember Organization: $4,800 per 10" × 10" booth $200 per corner

*An individual AWWA membership does not qualify a company for member rates; the company must be an AWWA organization member and membership must remain active through conference dates.

Or fax the registration form to 303.347.6157 Make sure you include your booth payment. Booths will not be assigned without appropriate payment.

Cancellation Policy

What is included in booth rental?

Booth cancellations must be received by AWWA in writing, email acceptable, [email protected].

➤➤ Inline booths: 8-ft-high back drape, 3-ft side rail

If the exhibitor reduces the space reserved, the cancellation policy will apply to the canceled portion of space, and AWWA reserves the right to relocate the exhibitor to new booth space in the best interest of the conference.

➤➤ Identification (7" × 44") sign listing company name and booth number ➤➤ Three complimentary exhibitor registrations per 10' × 10' booth

Refunds Are Determined by the Following Criteria:

➤➤ Exhibitor access to the exhibit hall, the professional sessions and networking events

➤➤ Prior to Wednesday, August 26, 2015: Full refund of monies paid.

➤➤ Exhibit hall 24-hour perimeter security ➤➤ On-site opportunity to reserve booth space for ACE17 in Philadelphia, Pennsylvania.

➤➤ August 27–October 30, 2015: 25% of the deposit will be forfeited to AWWA.

The exhibiting company is responsible for providing all booth furnishings, including carpet, tables, chairs, and so on. Electricity and other utility (water and air) connections are not provided with the space but can be ordered.

➤➤ November 1, 2015, through February 26, 2016: 25% of the total booth space will be forfeited to AWWA. ➤➤ After Friday, February 26, 2016 (final payment date): No refund will be made. AWWA reserves the right to resell the space. For more detailed information on AWWA exhibitor terms and conditions, please visit: www.awwa.org/exhibitors [8]

SPONSORSHIP AND ADVERTISING: REACH BEYOND THE BOOTH!

Sponsorship is the #1 way to differentiate your company from the competition! The right sponsorship can help position your organization as an industry thought leader and committed industry supporter. Benefits of conference sponsorship opportunities: ➤➤ Increased exposure and awareness for your company

➤➤ Reinforce your position as a premier leader in the water community

➤➤ More traffic to your booth

➤➤ A wide array of available options tailored to meet your company’s marketing objectives

➤➤ Ability to spotlight a new product or service introduction

➤➤ Earn one additional point per $3,300 spent toward your ACE17 booth selection

➤➤ Opportunity to strengthen ties to the attendees and AWWA members

Sponsorships are also an excellent choice for companies that are not exhibiting but want to showcase their company to the conference audience. Requests will be handled on a first-come, first-served basis. Visit www.awwa.org/exhibitors or contact your AWWA Territory Sales Manager for current availability and information on additional opportunities.

Advertising: Increase your visibility and promote your company's brand awareness before and during the show. The ACE16 Conference Program, Journal – American Water Works Association, Opflow, and the AWWA website are prime locations for your company to advertise and enhance your presence at ACE. Logo Recognition Package: Don’t get lost in the crowd—highlight your company’s brand! Enhance your exhibitor listings by adding your company logo in the Conference Program, ACE16 mobile app, and online Exhibitor List: $495.

Product Marketplace: This section of the Conference Program is an affordable way to increase your visibility with a 75-word article and photo. Talk to your AWWA Territory Sales Manager about copy details and materials needed to place an ad in this section. Limited availability and open to exhibitors only: $1,160.

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ABOUT AWWA

AWWA is dedicated to the world’s most important resource: water. AWWA sets the standard for water knowledge, management, and informed public policy. AWWA members provide solutions to improve public health, protect the environment, strengthen the economy and enhance our quality of life. Founded in 1881, AWWA is the largest organization of water supply professionals in the world. Its 50,000+ members represent the full spectrum of the water community: treatment plant operators, utility managers, scientists, environmentalists, manufacturers, academicians, regulators, and others who hold genuine interest in water supply and public health. Membership includes more than 4,200 utilities that supply water to approximately 85% percent of the North American population.

CONTACT US!

For questions about reserving exhibit space, sponsorships, advertising or membership, please contact your Territory Sales Manager:

Northeast US, Eastern Canada Ryan Fugler 303.347.6238 or [email protected]

Midwest US, Western Canada, Europe, Israel Nancy Mortvedt 303.734.3442 or [email protected]

Southeast US, Colorado, Latin America, Southeast Asia, Australia Pam Fithian 303.347.6138 or [email protected]

Western US, Texas, Alaska, Hawaii Kathy Smith 303.347.6237 or [email protected]

For exhibitor questions, including logistics, rules and regulations, registration, facilities, scheduling, and special needs, contact AWWA Exhibit Services at 303.347.6159 or [email protected].

Connect with AWWA on Social Media Be sure to follow AWWA on our social media platforms for regular updates about the conference and other upcoming opportunities. Use these communities to foster interest in your product or service before, during, and after ACE. Need tips to get started with social media? Contact us for a FREE Social Media eBook. Facebook “f ” Logo

CMYK / .eps

Facebook “f ” Logo

CMYK / .eps

Follow the “Annual Conference & Exposition” Event on the “American Water Works Association” Facebook Page.



Follow “AmericanWaterWorks” on YouTube.

Join the “Annual Conference & Exposition” Spotlight Page on the “American Water Works Association” LinkedIn Page.

Follow “American Water Works Association” on Pinterest.



Follow @americanwaterworksassociation on Instagram.

Follow #AWWAACE16 on Twitter.

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