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export Vol. 1/No.VII/July 2008

INDONESIA

simply

irresistible

REVELATION OF INDONESIA FINEST TRADITIONAL WOVEN CLOTH

[email protected]

www.nafed.go.id

from editor MINISTRY OF TRADE REPUBLIC OF INDONESIA Published by : National Agency for Export Development (NAFED) The Ministry of Trade Republic of Indonesia

Dear Readers,

The Editor Board Advisor : Bachrul Chairi MBA Editor in Chief : DR. Tri Mardjoko, MA

This July Edition will introduce the richness of Indonesian traditional woven cloth. Almost all Indonesian regions have their own traditional woven cloths, which are mostly diferent in motives and colors. To promote this traditional woven crafts, the Government recently organized an Exhibition and Seminar on Indonesian Traditional Woven Cloths at the

Managing Editor : Zakiah Hanim Editors : Zulkarnaen Bachtar Bambang Purnomo Writer : Ibrahim Saifudin Design : Wisnu Hendratmo

Jakarta Convention Center. The Exhibition was visited by a great number of domestic and overseas visitors to see various traditional woven cloths from all Indonesian provinces and a demonstration of weaving the cloth by weaver using traditional hand-looming tools. We hope, people overseas as well as within the country will further learn about exotic colorful woven cloths produced by skillful Indonesian men craftsmen.

Sincerely Yours,

Photography : Amri Kamaruddin Official Website : http://www.nafed.go.id E-mail : [email protected] Editorial Address : NATIONAL AGENCY FOR EXPORT DEVELOPMENT (NAFED) Jl. M.I. Ridwan Rais No. 5 Jakarta 10110 – Indonesia Phone: (62-21) 3858171 ext. 37352 Fax: (62-21) 23528652 Email: [email protected] Website : http://www.nafed.go.id

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DR. Tri Mardjoko, MA

in this issue export

news

Vol. 1/No.VII/July 2008

Vol. 1/No.VII/July 2008

INDONESIA

simply

irresistible [email protected]

www.nafedve.com

Indonesian Traditional Woven Cloth -

RUMAH TENUN PALEMBANG

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SMIRNA COLLECTION BUKIT TINGGI

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ZAINAL SONGKET

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FIKRI KOLEKSI

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RUMAH SONGKET ROMLAH AZHARI

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PESONA BARI SONGKET PALEMBANG

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INTAI RAINBOW COLLECTION, CV

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TANHA COLLECTION, Others

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PANDANARUM KENANGA TEXTILE, PT

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KSU APIKRI, Koperasi

To the best of our knowledge, the information contained in this report is accurate as of the date published. However, The National Agency for Export Development (NAFED) Ministry of Trade Republic of Indonesia, does not take responsibility for actions readers may take based on the information contained herein. Readers should always conduct their own due diligence before entering into business ventures or other commercial arrangements. NAFED and Indonesia Trade Representatives worldwide can assist companies in these endeavors.

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out of

perfect tradition

S

ince centuries ago Indonesian people have

In the Batak ethnic group in North Sumatera, the people

maintained and developed one of its cultural

have their own traditional woven cloth called Ulos. Ulos is

heritage, that is the art of making traditional

dominated by black and dark red colors. The Batak people

woven cloths The hand-made woven cloths are

used Ulos in wedding ceremonies as sarong, head cloth or

made by the craftsmen by using simple looming tools, usually made of wood. As Indonesian people consist of hundreds of ethnic groups, which have developed their own local culture, products of woven cloth may have diferences in colors, motive designs, materials to be used, and the utilizing of the woven cloths.

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shoulder sash. The famous Indonesian woven cloth is Songket. Woven Songkets are very popular in Sumatera, especially in the Malay ethnic group living in Eastern coast of Sumatera, West Sumatera, and South Sumatera or Palembang. Woven Songkets are also popular in Malaysia as the people there

In some regions, the woven cloths are used in traditional or

also include in Malay ethnic group.79 thousands), Vietnam

wedding ceremonies, used as sarong, head cloth or turban,

(US$ 70 thousands); Poland (US$ 63 thousands), and Syria

shoulder sash, scarf, and other accessories.

(US$ 57 thousands).

market review

RUMAH TENUN PALEMBANG Jl. Taman Siswa 40 Lapangan Hatta Palembang – South Sumatera Indonesia Phone : (62-711) 351833 Fax : (62-711) 364565, 364565 Contact Person : Ms. Ronimah Products : Woven Songket, Fashion Garments, Embroidery. Kain Tajung, Blongsong

SMIRNA COLLECTION BUKIT TINGGI Perum Bumi Anggrek Block M 140 Karang Satria Bekasi 17519 – West Java Indonesia Phone : (62-21) 88342066 Email : [email protected] Contact Person : Mr. Baharuddin & Wintri Neldi Products : Woven Songket Pandaisikek, Embroidery.

ZAINAL SONGKET Jl. Kebon Kacang 29 No. 13A Jakarta 10240 – Indonesia Phone : (62-21) 3141118 Fax : (62-21) 3904832 Email : [email protected] Contact Person : Mr. Zainal Ariin Products : Woven Songket

FIKRI KOLEKSI Jl. Kirangga Wira Sulika No. 500 RT 12 Rw. 04, 30 Ilir Palembang 30144 South Sumatera - Indonesia Phone : (62-711) 315571 Fax : (62-711) 370284 Contact Person : Mr. Bahsen Fikri Products : Woven Songket, Woven Handicrafts.

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embeded with finest values and skill

I

n West Sumatera or popularly called Minangkabau, the most popular woven Songket comes from Pandai Sikek. When people talk about Padai Sikek, they usually refer to the woven Songket. It is not known when the making of Songket began and developed in Minagkabau. However, the art and skill of weaving must have been brought into the country by the people’s ancestors, the Austronesian people or also called: Malayo-Polynesian from their original homeland, at the time when a large scale migration of people occurred from the Asian midland toward the south and east thousands of years ago. They brought with them all their skills for their new life in the new land, such as agriculture technique, the skill of making agricultural tools, weapons, and so on. In line with human skill and spirit development, they had been able to develop their basic skill into making craft products, and later on to make products of art as we have witnessed nowadays. The best woven Songket is made from silk with golden yarns. Golden color is a favorite color to be used in making Songket. A piece of Songket could take one month or more to make. Therefore, the price of best Songket is a little expensive. The expensive Songket is usually wearing by Malayan royal families in North Sumatera, Riau, Jambi, Palembang, Kalimantan, Sulawesi, and Bali. The royal families in Malaysia and Brunei also use Songket as the royal dress. Now, the best woven Songkets have become collection of several Museums in the Netherlands and California. Many noted people in diferent countries have also keep Songkets as private collection. Beside in Minangkabau, good quality woven Songket also produced in Palembang (South Sumatera), Jambi, Riau, North Sumatera, West, South and East Kalimantan, South Sulawesi, Bali, and Lombok. In addition to Songket, there are several kinds of woven cloths produced in Java, Bali and other regions. The main diferences are, among other things, the yarn material being used and method of preparing the yarn. The most popular one is Ikat. Woven ikat are used for making dress and accessories. Other woven cloths of less renowned are called Jumputan and Tapis. In West and Central Java, also in Bali, most woven cloths are used as sarong.

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your correct address

RUMAH SONGKET ROMLAH AZHARI Jl. Semeru 565 RT 14 / RW 05 / 17 Ilir Palembang 30125 – South Sumatera Indonesia Phone & Fax: (62-711) 356323 Contact Person : Ms. Romlah Azhari Products : Woven Songket Handicrafts, Jumputan.

PESONA BARI SONGKET PALEMBANG Jl. Capt Cek Syeck No. 34 Rt. 01, 24 Ilir Palembang 30134 – South Sumatera Indonesia Phone: (62-711) 366770 Fax : (62-711) 360216 Contact Person : Ms. Eka Rachman Products : Woven Songket.

INTAI RAINBOW COLLECTION, CV Jl. Raya Kuta No. 47-49, Lingkungan Jaba Jero Kuta Denpasar - 80321 BALI – Indonesia Phone : (62-361) 754615, 765488 Fax : (62-361) 755138 Email : [email protected], [email protected] Website : http://buybalibest.trustpass. alibaba.com Contact Person: Ms. Ellyana Theresia Astawa Products: Sarong, handbags, shirts, blouses.

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where only

TheBest willdo Exports It is diicult to know accurately the export value of Indonesian woven cloths. Many of them are bought by individual visiting overseas tourists at the centers of production or well known stores in shopping centers. However, we managed to ind some export igures of woven Ikat from the Central Board of Statistics. Export value of woven Ikat in 2007 reached US$ 2.5 million. It had increased during the last ive years, 2003-2007, by 51.32% annually. Exports of woven Ikat have already reached 36 countries around the world. The largest market in 2007 was the Netherlands with a value of US$ 993 thousands. It was followed by India (US$ 374 thousands); Turkey (US$ 332 thousands); Greece (US$ 282 thousands); Bangladesh (US$ 127 thousands); Lebanon (US$ 82 thousands); Italy (US$ 79 thousands), Vietnam (US$ 70 thousands); Poland (US$ 63 thousands), and Syria (US$ 57 thousands)

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your correct address

TANHA COLLECTION, Others Jl. Pemuda No 59 Bukittinggi 26111 West Sumatera- Indonesia Phone : (62-752) 33091 Fax : (62-752) 33091 Email : [email protected] Contact Person : Michel Chandra Soejono Jr Stefanus Chandra Product: Woven Sarong

PANDANARUM KENANGA TEXTILE, PT Ds. Pandanarum Rt 01/01, Tirto PO Box 67 Pekalongan – Central Java Indonesia Phone : (62-285) 426503-4 Fax : (62-285) 426507 Email : [email protected] Contact Person : Husni Saleh, Rifky Husni Product: Woven Sarong, Sorban

KSU APIKRI, Koperasi Jl. Imogiri Barat Km 4,5 No. 163 A DI Yogyakarta - Indonesia Phone : (62-274) 389990 Fax : (62-274) 371932 Email : [email protected], [email protected] Website : www.apikri-cooperative.com Contact Person : Amir Panzuri Products : Woven Sarong, Shawls, Scarves, Mulers, Mantillas, Veils & the Like, Knitted/ Crocheted

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commercial attaches Australia

Egypt

Denmark

Indonesian Embassy 8, Darwin Avenue, Yarralumia Canberra A.C.T. 2600 Australia Phone : (6162) - 625 08654 Facsimile : (6162) - 627 30757 E-mail : [email protected] Website : www.kbri-canberra.org.au

Indonesian Embassy 3, Aisha EL Taimoira St. Garden City PO BOX 1661 Cairo 1661, Republic of Egypt Phone : (20-2) - 794 4698, 794 7200-9 Facsimile : (20-2) - 796 2495 E-mail : [email protected]

Indonesian Embassy Oerehoej Alle 1, 2900 Hellerup Copenhagen, Denmark Phone : (45-39) - 624 422, 624 883 (D) Facsimile : (45-39) - 624 483 E-mail : [email protected]

Austria

Canada

Japan

Indonesian Embassy Gustav Tschermak Gasse 5-7 Wina A-1180 Austria Phone : (431) - 476 2341 Facsimile : (431) - 479 0557 E-mail : [email protected]

Indonesian Embassy 55 Parkdale Avenue Ottawa Ontario KIY 1 ES Canada Phone : (613) - 724 1100 Facsimile : (613) - 724 7932 E-mail : [email protected] Website : www.indonesia_ottawa.org

Indonesian Embassy 5-2-9, Higashi Gotanda Shinagawa-ku Tokyo 1410022, Japan Phone : (81-03) - 344 14 201, 344 70596 Facsimile : (81-03) - 344 71 697 E-mail : [email protected]

Korea, South Indonesian Embassy 55, Yoido-dong Young deoung po-ku Seoul Korea, South Phone : (0082-2) - 782 7750, 783 5371 Facsimile : (0082-2) - 780 4280, 783 7750 E-mail : [email protected]

People’s Republic of China Indonesian Embassy San Li Tun Diplomatic Oice Building B Beijing 100600, China Phone : (00861) - 653 24748, 653 25400-3014 Facsimile : (00861) - 653 25368 E-mail : [email protected]

Thailand Indonesian Embassy 600 – 602 Petchburi Road Rajthevi PO BOX 1318 Bangkok 10400, Thailand Phone : (0066-2) - 255 1264, 255 3135 ext.123 Facsimile : (0066-2) - 255 1264, 255 1267 E-mail : [email protected]

Philippines Indonesian Embassy 185, Salcedo Street, Legaspi Village, Makati City , Metro Manila Philippines Phone : (632) - 892 5061-68, 894 4561 Facsimile : (632) - 892 5878, 867 4192 E-mail : [email protected]

Malaysia Indonesian Embassy Jalan Tun Razak No.233 Kuala Lumpur 50400, Malaysia Phone : (0060-03) - 214 52011 atau 214 34835 ext.308 Facsimile : (0060-30) - 214 7908, 214 48407 E-mail : [email protected]

Saudi Arabia Indonesian Embassy Riyadh Diplomatic Quarter P.O. Box 94343 Riyadh 11693 Saudi Arabia Phone : (0966-1) - 488 2800, 488 2131 ext.120 Facsimile : (0966-1) - 488 2966 E-mail : [email protected]

United Kingdom Indonesian Embassy 38 Grosvenor Square London W1k 2HW United Kingdom Phone : (44-20) - 772 909613, 749 97881 Facsimile : (44-20) - 7945 7022 E-mail : [email protected]

France

Netherlands

Switzerland

Indonesian Embassy 8, Tobias Asserlaan 2517 KC The Hague, The Netherlands Phone : (31) - 7031 08115 Facsimile : (31) - 7036 43331 E-mail : [email protected]

Indonesian Mission to The United Nations and Other International Organizations 16, Rue de Saint Jean Geneva 1203 Switzerland Phone : (0041-22) - 339 7010 Facsimile : (0041-22) - 339 7025 E-mail : [email protected]

Germany

Indonesian Embassy 47-49 Rue Cortambert, Paris 75116 France Phone : (33-1) - 450 302760, 450 44872 Facsimile : (33-1) - 450 45032 E-mail : [email protected]

Indonesian Embassy Lehter Strasse 16-17 D-10557 Berlin 53175 Germany Phone : (49-30) - 478 0700 Facsimile : (49-30) - 478 07209 E-mail : [email protected]

Singapore

Belgium

Hong Kong

Indonesian Mission to The European Communities Boulevard de la Woluwe 38 Brussels B-1200, Belgium Phone : (322) - 779 0915 Facsimile : (322) - 772 8190 E-mail : [email protected]

Consulate General 127-129 Leighton Road Causeway Bay Hong Kong Phone : (852) - 289 02481, 289 04421 Facsimile : (852) - 289 50139 E-mail : [email protected]

Italy

India

Indonesian Embassy Via Nomentana, 55 00161 Rome Italy Phone : (0139-6) - 420 0911, 420 09168 Facsimile : (0129-6) - 488 0280, 420 10428 E-mail : [email protected]

Indonesian Embassy 50-A Chanakyapuri New Delhi 110021 India Phone : (0091-11) - 611 41000, 688 6763 Facsimile : (0091-11) - 688 5460, 687 4402 E-mail : [email protected]

Spain

United States of America

Indonesian Embassy 65, Calle de Agastia Madrid 28043 Spain Phone : (34-91) - 413 0294 Facsimile : (34-91) - 415 7792 E-mail : [email protected]

Indonesian Embassy 2020 Massachusetts Avenue, N. W. Washington DC ca 20036 United States of America Phone : (202) - 775 5350, 775 5200 ext. 350 Facsimile : (202) - 775 5354, 775 5365 E-mail : [email protected]

Russia Indonesian Embassy Commercial Attache Oice Korovy val 7 Ent 3, Fl. 8 Apt 76 Moscow 117049, Republic Russia Phone : (7-095) - 238 5281, 238 3014 Facsimile : (7-095) - 238 5281 E-mail : [email protected]

Indonesian Embassy 7 Chatsworth Road Singapore 249761 Phone : (65) - 6737 5420, 683 95458 Facsimile : (65) - 6737 5037, 6735 2027 E-mail : [email protected]

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NATIONAL AGENCY FOR EXPORT DEVELOPMENT (NAFED)

Ministry of Trade Republic of Indonesia Jl. M.I. Ridwan Rais No. 5 Jakarta 10110 – Indonesia Phone: (62-21) 3858171 ext. 37352 Fax: (62-21) 23528652

worldwide

e-mail website

: [email protected] : www.nafed.go.id

Indonesian Trade Promotion Center (ITPC) Japan

Brazil

Australia

Indonesian Trade Promotion Center (ITPC) – Japan ITM-4-J-8, Asia and Pasiic Trade Center 2-1-10 Nanko Kita, Suminoe-ku Osaka 559-0034 Japan Phone : (06) - 6615 5350 Facsimile : (06) - 6615 5351 E-mail : [email protected]

Indonesian Trade Promotion Center (ITPC) – Sao Paulo Ediico Park Lane Conj. 111, Alamedia Santos No. 1787 Cerquiera Cesar, CEF: 01419.002 Sao Paulo Phone : (55) - 11 – 326 30472 Facsimile : (55) - 11 – 325 8126 E-mail : [email protected]

Indonesian Trade Promotion Center (ITPC) - Sydney Level 2 , 60 Pitt Street Sydney 2000, Australia Phone : (612) 92528783 (612) 92528784 E-mail : [email protected]

United States of America

Hungary

Indonesian Trade Promotion Center (ITPC) - Los Angeles 3457, Wilshire, Blvd, Suite 101 Los Angeles 90010 United States of America Phone : (213) - 387 7041 Facsimile : (213) - 387 7047 E-mail : [email protected]

Indonesian Trade Promotion Center (ITPC) – Budapest H-1051 Budapest, Bajcsy-Zsilinszky ut.12, IV Floor, No. 205 Budapest Hungary Phone : (36-1) - 317 6382 Facsimile : (36-1) - 266 0572 E-mail : [email protected]

Indonesian Trade Promotion Center (ITPC) Arbift Tower 4 Floor # 403 Baniyas street Deire PO.Bx 41664, Dubai - UAE Tlp. : (971-4) 2278544 Fax. : (971-4) 2278545 E-mail : [email protected]

South Africa

Germany

Indonesian Trade Promotion Center (ITPC) - Johannesburg Suite 02/E4 Village Walk Shopping Centre Sandton Johannesburg South Africa Phone : (27) - 118 – 846 240 Facsimile : (27) - 118 – 846 242 E-mail : [email protected]

Indonesian Trade Promotion Center (ITPC) - Hamburg Glockengieβerall 17 20095 Hamburg Phone : (0-40) 333132-80 Facsimile : (0-40) 333132-82

United Arab Emirate

Italy Indonesian Trade Promotion Center (ITPC) - Milan Via General Fara 39 Milan Phone : (39-02) 66984517 E-mail : [email protected]

Taiwan Indonesian Economic and Trade Oice to Taipei 6F, No.550, Rui Guang Road, Nelhu District (Twin Head Building) Taipei 114 Taiwan Phone : (886-2) - 875 26170 Facsimile : (886-2) - 874 23706 E-mail : [email protected]