JOIN

BADMINTON DENMARK

AS A NATIONAL TEAM BRANDING PARTNER (LANDSHOLDSPARTNER)

BUSINESS THROUGH SPORT PRESENTATIONS AND USE OF • Coaches • Team Players • Client meetings, lectures on peak performance, coaching etc. • National team for marketing • Invitations, participation in events, autograph cards, roll ups, ads, invitations (examples attached) • Official logos (Badminton Denmark) PUBLIC RELATIONS • Clinic / Pro-Am

EXPOSURE • National team suit and playing jersey (expected TV coverage enclosed • Merchandise • Signed autograph cards in own graphic line

Very positive numbers on potential TV viewers internationally • Broadcast; Total, hrs. 1116.50 • Subscription/household reach 466.000.000 E.g. China reach 250.000.000 Countries: Australia • Brunei • China • Denmark • Fiji • Hong Kong • Indonesia • Korea • Macau • Malaysia • Myanmar • New Zealand • Philippines • Russia • Singapore • Thailand • United Kingdom • United States • Vietnam

NATIONAL TEAM BRANDING

NATIONAL TEAM PARTNER NATIONAL TEAM

Very positive numbers on potential TV viewers internationally • Broadcast Total, hrs. 534.26 • Subscription/household reach 466.000.000 E.g. China reach 250.000.000

• Broadcast Total, hrs. 1116.50 • Subscription/household reach 466.000.000 E.g. China reach 250.000.000

Countries: Australia • Brunei • China • Denmark • Fiji • Hong Kong • Indonesia • Korea • Macau • Malaysia • Myanmar • New Zealand • Philippines • Russia • Singapore • Thailand • United Kingdom • United States • Vietnam

• Sudirman Cup 2015 / Mixed Teams European Championship World Championships • Thomas Cup 2014 / Men European Championships World Championships • Uber Cup 2014/ Women European Championships World Championships

POWERHOUSE Badminton Denmark has the greatest international success of all Danish sports. Badminton Denmark has always been and continues to be one of the leading badminton nations in the World.

THE HOME OF BADMINTON IN EUROPE Danish players have through history won plenty of international titles such as Olympic gold, many world championships, being the leading nation in Europe having won 35 out of 50 individual titles and 8 out 10 team titles since 1990. The quality of all level of badminton being the playing, equipment, shuttlecocks, the education of umpires, etc. is known to be second to none. Danish badminton academy´s attracts every year players from all over Europe. One of the reasons being that a player is able to play every weekend at tournament level. Coaches educated and developed in Denmark is higly appreciated internationally. Many being employed as national coaches. Danish badminton are currently in high internatinal positions within the badminton worlds, e.g. the President of the Badminton World Federation.

Badminton Denmark has a unique talent development programme that creates a lot of talent from a small number of people. Badminton Denmark’s former, present and future stars. Lene Køppen, Poul Erik Høyer, Morten Frost, Camilla Martin and Peter Gade are all household names in international badminton. Jan Jorgensen as well as Viktor Axelsen are the newcomers in this great tradition. Badminton Denmark is renowned for excellent organization and planning skills. Badminton Denmark has a modern leadership that can handle changes and accommodate international perspectives. Badminton Denmark has a proud tradition, world class events and world class players that assists cooperation with commercial partners.

SPORT FOR LIFE - for medals and for all

• Denmark is known around Asia for Hans Christian Andersen and for badminton. • Throughout time Denmark has been the most winning European nation and the only one on this continent who has ever won an Olympic Gold medal. Denmark is the nation who provides more world class players than any other country compared to our population. • Denmark is a Badminton Community with a large club structure, a team tournament for all clubs for the whole season, thousands of individual tournaments on all levels for all ages and strengths. • Badminton is one of the top sports in Denmark. Badminton is the number one family sport in Denmark with about 8% of the total population playing regularly. Almost all Danish families have a tradition in badminton. Players age from 6 to 80. • Furthermore, we have a tradition for badminton in Danish and International television and badminton is more popular than ever with the television companies.

CORPORATE GOVERNANCE OPENNESS PROFESSIONALISM RESPECT

WHY BADMINTON DENMARK?

• Values • Corporate Social Responsibility Cooperation with The Danish Diabetes Association regarding prevention, healthy diet and exercise Cooperation with the Danish Children’s Aid Foundation in helping children of families with lesser means. All shuttlecocks are collected and sent to Africa as part of developing a new badminton area. Tournament apparel collected for needy in selected 3. World country. Dennmark is selected to host

THE POWER OF BADMINTON The most frequent statements regarding badminton is: • • • • • •

Family sport Healthy Challenging Energetic Technical Strategic

• • • • • •

Successful Fit Fun First movers Great events World top players

UNIQUENESS • Linking world-class sport and business in a close cooperation for the benefit of both parties • Promoting the companies / organizations to a large Asian audience • Create opportunities for companies to directly establish and maintain relationships with relevant decision makers and partners • Create awareness of relations in relations to develop cooperation • Create pride and enthusiasm among employees / Sport is prestige

LINK IT TOGETHER CONTACT Commercial Manager Jesper Larsen [email protected] +45 60 13 13 22

SEE THE

POSSIBILITIES • • • • • • • • • • • • •

A-boards Press walls and marketing materials in Press Room/Lounge Clothing exposure High profile professional hospitality Networking at Top Danish events and selected international events TV programme sponsor Tournament programme sponsor (adds) Tournament digital sponsor (live web etc.) Stall in foyer and access to show rooms Umpires chairs Service Judge chair Pause markers, Net poles etc.

• • • • • • • • • • • • • • • • • • • • •

Visibility on other materials as floor adds and for TV exposure Line Judges and Volunteers Decorate the event to suit company profile Big screens and Scoreboards Gobo’s with company logo in playing area Decorations with message in Venue Competitions, Activities and involvement VIP business events, B2B and B2C Join the Badminton Denmark Business Club Advertisement in Souvenir Programme Merchandise and sampling Logo and marketing on posters and marketing materials Company specific marketing at event Name the game National Team exposure Use of mechanising in TV studio Web exposure and direct marketing Exclusive use of Badminton Denmark logo and profile Join and benefit from the youth programme Study tours, Olympic involvement and VIP trips Unique Events