20 – 23 Feb 2009

Presse-Information * Press release * Communiqué de presse * Comunicato stampa * Comunicado de prensa

No. 18 e February 13, 2009

Jewelry and Watch Innovations at inhorgenta europe 2009 (all information provided by the manufacturers)

Excerpt

Alraune Jewelry: new charm combinations Alraune Jewelry presents four new charm systems which can also be worn as independent pieces of jewelry. The new series of pendants offers new combination options to create a customized piece with a classic, timeless design. Each component is hand-crafted with genuine stones and cultured pearls. (Hall B2.303, Aisle C) Breuning presents wedding ring trends for 2009 Breuning presents delicate, flowery trends and a multi-faceted collection with many variations. The dominating color for wedding rings in 2009 continues to be white gold. A future trend is the combination of light white and darker gray gold. The demand for diamond-studded wedding rings is as strong as ever. (Hall B2.222) Carucci: elegant and sporty time pieces The spotlight is on the sports watch for men “Syrakus“. This elegant multi-function watch features an automatic movement Caliber 9030, stainless steel case with scratch-resistant mineral crystal, and a leather watchband with stainless steel clasp. This small power package also boasts 24-hour time, date, day, and months display. The entire collection includes more than 80 different wrist watches available in up to five color variations. Sophisticated technology and creative design distinguish Carucci’s time pieces. Classic versions are shown in high-quality stainless steel and elegant leather watchbands. (Hall A1.115/117, Aisle A) Casio launches new ladies’ and mens’ watches Casio offers something for every budget: less plentiful wallets will benefit from the new versions of the cult watch G-Shock in form of the "Gravity Defier" collection. The highquality models are inspired by aviator watches. In addition, Casio presents trendy watches for Superwomen: the four new Baby-G models feature bright colors and retro designs. The two models “Pink Marvel” and “Yellow Marvel” shine thanks to one overall color, bright pink or yellow, on case, watchband and display. The models “Black Marvel” and “White Marvel” feature a highly fashionable duo of colors: combining a pink display with a white or black resin watch band. For watch aficionados and adventurers Casio presents the PRO TREK line. Its black ionized titanium watchband and high quality sapphire crystal it is the highlight of the popular 1500 series. Featuring a digital compass, thermometer, barometer, and altimeter this watch is the perfect accessory for any mountain excursion. Yet it also offers valuable information for sailors and water enthusiasts with tide indicator and moon phase display. Radio signal technology ensures that the watch is always accurate when used in Europe, USA and Japan. Solar technology provides unlimited power. The display lights up in the dark. (Hall A1.302/403, Aisle C/D)

Messe München GmbH, Marketing & Communications inhorgenta europe, Messegelände, D-81823 München Tel: +49 (0) 89 949 20610, Fax +49 (0) 89 949 97 20610, [email protected], www.inhorgenta.com

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Chronoswiss presents limited edition Régulateur 24 Chronoswiss, Bavaria’s first wrist watch manufacturer presents its limited edition model Régulateur 24, featuring an antique movement. The unusually slim and elegant wrist watch features a regulator watch face and 24-hour display. The edition Zeitzeichen by Chronoswiss is the revival of proven, traditional watch making technologies. Renowned guilloche artist and engraver Jochen Benzinger will be on location and will be at the booth on Saturday and Sunday. Chronoswiss will have a joint presentation with clock manufacturers Sattler at inhorgenta europe 09. (Hall B1.100 A) Deja vu: the versatile watch for individualists Who hasn’t dreamt of a watch that always expresses one’s personality? A piece of jewelry that goes with everything….with every outfit…suitable for every event …every mood…ever weather… even matching one’s car? The watch program by Pforzheim-based brand Deja vu offers more than a million combination options. The system is pretty simple. Decorative bezels, watchbands, cases, everything is interchangeable and can be combined as the mood strikes. The Deja vu collection offers a tremendous selection of decorative elements made of silver, stainless steel, mother-of-pearl, semi-precious stones, Swarovski crystals, wood, glass, felt, and much more – all as thin as 1 to 3 mm. The watch allows the combination of up two 3 decorative elements, each 1 mm thick. They are mounted to the case with the help of a rubber ring and the supplied installation needle makes exchanges quick and simple. (Hall A1.301) Drachenfels Design: “magical” jewelry Transforming frogs and roaring lions, strong women and mysterious dragons: all these entities make up the world of Drachenfels Design jewelry. They are waiting to be kissed, tamed, conquered or loved. Under the motto “magic up close” the Pforzheim-based jewelry company introduces its new collections for confident women. (Hall B2.312, Aisle C) EganaGoldpfeil: cumulative brand power Egana Goldpfeil will present the following brands at inhorgenta: Joop!, Pierre Cardin, Dugena, Cerruti, Esprit, Puma, and Carrera. Black is back! Joop! Uses primarily silver and black for its new jewelry collection. Classic, yet elegant. The designs are also clean and simple. In the watch segment this season’s preferred materials are stainless steel and fine calfskin. The ‘Global Limited Edition’ with only 500 pieces produced features the Swiss signature “Peseux“, a rare, precious designation among watch making. The black watch face with rose gold numerals is appropriately framed by a rose gold colored stainless steel case. Pierre Cardin puts the spotlight on the symbol of love: the new collection is called “Grand Coeur“. The heart is embedded with floral decorations, studded with small sparkling Zirconia stones. These seductive jewelry pieces feature a lot of loving details and speak to the French, romantic spirit of the wearer. The necklace and bracelet “Grand Coeur” are available in silver or bi-color with gold or rose gold plating. German traditional brand Dugena again puts faith in high quality materials, state-of-the-art technology, and innovative designs for 2009. The face of the men’s watch ‘Le Mans’ is reminiscent of the design of a sports car. Important functions such as date, day of the week, etc., are displayed like a speedometer. The ‘Cockpit’ line is even sportier. Featuring stop watch, second, and alarm function it is a welcome accessory on the ground and in the air. Dugena also has something to offer for nostalgics. The model ‘Estoril Tonneau’ is inspired by the 1920ies in the city of Paris, and distinguishes itself thanks to its elegance and a perfect, ergonomically curved case. The new collection by jewelry brand Cerruti 1881 offers plenty of Italian flair. Stainless steel as well as plated materials in black and rose gold dominate the spring and summer

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collection 2009. The different lines combine proven watch making craft with modern design, whether it is the classic Roma Line, the ocean-voyage-inspired Veliero Line, or the women’s Stella Line, following the XXL trend with its oversized watches. Tender romance is the motto of the highlights by “edc by esprit”. The delicate amulet from “Time’s Treasures” consists of an oval decorated with colorful leaves and the letters “edc“. The synthetic enamel is bordered with a frame of grand curlicues in antique silver. The many delicate details of the “Time’s Treasures” pieces lend the opulent ring from the collection a certain romantic levity. PUMA Watches - for all those who live and breathe action and show it with their accessories. Design and high speed – the models from the new line “Drift” are fashion must haves not only for Formula 1 fans. Available as chronograph with strong color combinations and durable leather band or with a distinctive metal band. The watches from the “Charger” line feature a face designed like a rev counter, speeding up heart beats in record time with its tachometer style. Flush, rectangular cases in stainless steel or with ion plating in black or rose gold are representative for a distinctive masculine style. The models from the “Flash” line in cool black or summer white are a little more subdued and combine sporty elegance with plenty of glamour. Sports watch brand CARRERA conquers the underwater world with its new watch highlight, “Divers Chrono“. The athletic, robust chronograph distinguishes itself thanks to its compact, octagonal case and dynamically designed watch face with signal colors red or yellow. A threaded stainless steel base plate, water resistance to 20 ATM, as well as a durable PU band or robust stainless steel band guarantee that the “Divers Chrono” is the perfect outdoor companion – whether on land, in the air, or under water. (Hall A1.328/525/531, Aisle C/D/E) Elysee presents “Edition Jochen Mass” Düsseldorf’s watch manufacturer Elysee dedicates its new collection to race car driver Jochen Mass. The “Edition Jochen Mass” will be presented for the first time at inhorgenta 2009 under the motto “Time of My Life”. The sports watch models from this special edition are named after well-known race courses which played a role in Jochen Mass’ career. The strictly limited edition includes an automatic chronograph with Swiss Valjoux 7750 movement as well as a manual- wind watch with Unitas 6497 movement. Perfect accessories to cult jeans are the sporty LEVI’S  watches with unique case designs. The watches feature square or round, oversized housings made of stainless steel, and watch bands made of vintage or patent leather, or metal. The new ZentRa Digital Watch Line “Spacetime” combines futuristic elements with athletic, authentic details. The new collection without watch hands includes 15 different digital variations. The traditional brand, founded in Berlin in 1927, finds inspiration for its collection in styles and fashion designs from different eras. “Spacetime“, the collection for the upcoming season by ZentRa, is dedicated to the watches of the future. (Hall A1.216/317 Aisle B/C) Tanja Emmert Jewelry artist Tanja Emmert designs her gemstone rings with a focus on lightness. The rings feature movable centers with small stainless steel beads, ultra-fine platinum wire, pearls, gold chains or small diamonds. This year, Tanja Emmert was nominated for the Design Award of the Federal Republic of Germany. (Hall C2.115, Aisle A)

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Fossil Group On 1,000 square meters of exhibition space the Fossil Group presents all its proprietary and licensing brands under one roof: Fossil, Zodiac, Michele Watches, adidas, Diesel, Emporio Armani, Burberry, Michael Kors, Philippe Starck, and DKNY. (Hall A1.330/339) Fossil Watches: stainless steel and wood Wooden elements are in the spotlight at Fossil Watches. The men’s model features a black watch face with wood inlay. In addition, it boasts three independent watch movements. The women’s model is also ornamented with wood inlay. Special feature: half of the case and watch band are made of stainless steel, the other of wood. Fossil Jewelry: colorful and cheerful Small acrylic plates in loud orange or fresh white generate the special look of the necklace line. The other elements on the 100 cm long necklace are made of ebony and stainless steel. If you prefer more simple designs, you might like the style of the stainless steel necklace. The large, rhombus-shaped stainless steel chain links draw the eye. Fossil’s men’s jewelry works with a steel and wood combination. The bracelet is made of angular design elements and a link chain which can be adjusted to the wrist in one simple step. The charm collection boom is still strong. This season’s new charms are especially cute: a small yellow beetle, a white and blue camper, or a comical telephone with yellow dials. Michael Kors: highly fashionable and elegant watch collection Horn and tortoise shell looks are still very much what inspires the watches by US star designer Michael Kors. The men’s watches are based on oval tortoise shell elements framed by gold-colored metal. The more elegant style combines bright gold with lightcolored horn. The ladies’ watch, on the other hand, has a rather clean stainless steel look and distinguishes itself thanks to a modern form. Philippe Starck: homage to the time pieces of the future O-Ring-Digi-Watches are fascinating pieces thanks to their unique time display. On a round, ring-style display the hours are presented as numbers and the minutes as segments. Every full hour the segments complete a full ring. The center of the ring is completely transparent. Depending on the model, the crystal is tinted either orange or green. Case and band are made of stainless steel. Diesel Watches: for brave fashionistas The men’s model by Diesel Watches is dominated by an LED digital display behind a square, blue lens. The casual style is just as cool. A stainless steel case, covered in leather, featuring three round time displays, is mounted on top of an ultra-wide leather watch band. Each one of the three modules has its own movement and can be adjusted separately with the help of individual crowns. Orange accents as well as the names of international cities on the bezel give this model additional pizzazz. “Mirror, mirror, on the hand…” – the watch face not only provides the time of day, but also a quick look whether one’s hair is still in the right place. The mirrored inlay and the stainless steel watch band links combine into a pure, cool look. DKNY Jewelry: for party girls The necklace from the “I’m Charmed” line is synonymous for New York Night Life: three charms in form of a high-heeled women’s shoe, a lipstick, and a cocktail glass get the wearer into instant party mood. The look is completed by brilliant rhinestones. All styles are made of stainless steel. MICHELE Watches for timeless glamour The watches from the MICHELE collection meld romanticism, proven craftsmanship, luxury and expertise in one. MICHELE watches are characterized by mother-of-pearl watch faces

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and Swiss movements. This season the popular Deco Diamant model will be available in a XL version. The stainless steel case is studded with a total of 120 diamonds. Also new are MICHELE models without the diamonds the brand has become known for. The deco styles with stainless steel look or gold plating feature link watch band, and allow simply interchanging of the watch band for other styles, such as alligator-style in pink. Frey Wille presents new pendant styles From full moons to waterfalls – these are some of the inspirations for the jewelry collection by Frey Wille. Strong colors and unique forms also play an important role in the new collection. A true eye catcher is the circular pendant Luna Piena, flexibly attached to a large-gauge anchor chain. The artists, goldsmiths, and jewelry enamellists set great store by detail work. The collection “Ode to Joy of Life” reflects the enjoyment of art, aesthetics and the joy of life evident at the company. Beautiful designs and expressive colors are the most important elements of the collection. As a contrast to the large pendant there is also a very small pendant in “book form”. (Hall B1.212, Aisle B) Haag Gemstone Cutters Unique like every gemstone is also a new event at inhorgenta. Visitors to the booth of HansDieter Haag will have the opportunity to sit down at a cutting machine and, under expert instruction, bring a gemstone from the rough to its glamorous finish. For this presentation the company had two transportable and collapsible cutting machines designed, and will demonstrate gemstone cutting and finishing techniques in the new Gemstone Hall C1 on all days of the event. Visitors can try facet cutting and polishing a pre-formed piece of quartz, and if it turns out well, the demonstration piece will become a souvenir to take home. (Hall C1 308/409) Jewels by Leonardo: “Germany’s Next Top Model” Collection Glass jewelry brand Leonardo dedicated the new collection to the glamorous look of the catwalk stars from the series ‘Germany’s Next Top Model’. The popular jewelry designs will be available only during 2009 in Germany, Austria and Switzerland, and include a trendy necklace with heart pendant as well as a charm bracelet with clippable charms in seven colors (clear, rose, red, black, light blue, violet, light green) made of faceted colored glass. The necklace features a satin band and a faceted heart, available in red or violet. (Hall B2.216/218/321/323, Aisle B/C) Junghans presents the innovations from the Meister, Avantgarde, and Anytime collections The “Attaché Chronoscope” is a new introduction from the Junghans Meister collection. The clean, adept design is emphasized by an understated, matte watch face in fine silver. The case is made of burnished and polished stainless steel, features dual sapphire crystal and a five-time threaded base plate. The crocodile leather of the watch band was sourced from animals bred according to special protection guidelines, and is finished with a stainless steel folding clasp. (Hall B1.212, Aisle B) Kienzle – subtle color play Forget gray days with the new colorful watches from the new collection by Kienzle. The “Color” collection revitalizes thanks to the strong power of color and inspires a personal spring awakening. The women’s and men’s watches in classic- elegant, sporty-dynamic or simply enchanting styles are made even more desirable thanks to subtle color applications. On the inside of fine leather watchbands colors like elegant white, sunny yellow, golden orange, fiery red and royal blue spread their beauty and positive aura – visible only to the person wearing the watch. (Hall A1.209 & A1.210/309)

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Nomination: Edelweiss Jewelry Edelweiß is a symbol for strength, courage, love and dedication. Based on the romantic character of the Edelweiß flower jewelry company Nomination dedicated an entire collection to the beautiful plant. It includes a glittering selection of necklaces, bracelets, rings, and earrings of stainless steel and 18-carat gold. All pieces feature the delicate Edelweiß bloom in their design. (B1.112, Aisle A) Pandora presents Mix&Match earrings for individual combinations Danish jewelry company Pandora reinterprets the charm jewelry collector’s system with its new collection and presents a completely new earring concept: “Mix & Match”. The collection is made with high-quality materials such as 14-carat gold and Sterling silver, and includes a number of spiral ear wires, which support several of more than 100 different charms. Depending on mood and occasion the earring can be reconfigured and expanded from understated to opulent and colorful. Pandora also has a new collection to offer in the ring segments: LovePods. These 18-carat gold rings with gemstones such as amethyst, citrine, peridot, and diamonds can be combined into one piece of jewelry thanks to a hidden mechanism. (A1.124/225, Aisle A/B; A1.234/335, Aisle B/C) Platinum Guild International: enduring values Under the motto “Bleibende Werte” (“Enduring Values”) the Platinum Guild International (PGI) presents the latest innovations from the platinum jewelry segment. Attributes such as pure, rare, and forever describe the special character of platinum jewelry. Close to 30 top exhibitors present this year’s rings, colliers, brooches, and bracelets, fresh from the workshops of renowned manufacturers and designers. Among the participants are designers Helene M. Apitzsch, Henrich & Denzel, Jörg Kaiser, Hans D. Krieger Fine Jewellery, and Georg Spreng. The designers at Henrich & Denzel follow the XL trend with their platinum pendant ‘Euphoria. The pendant is accented with an aquamarine and 922 small diamonds, and paired with a black leather band it combines simple elegance with delicate blue color. Jörg Kaiser designed the platinum locket on a platinum collier. It is studded with precious diamonds. A special feature: a curved display window made of clear spinel on the backside of the locket offers a view of an exchangeable relief image. Munich artist Helene M. Apitzsch was inspired by the charm trend and created a platinum charm bracelet with a variety of charms adorned by diamonds. (Hall B1.314, Aisle C - Platin Forum) Rauschmayer Rauschmayer fills a market niche in the wedding ring segments and is the first to offers colored gemstones such as sapphires and rubies, in various cuts for wedding rings. The company also sets new standards with its new “Gold in Steel” collection, as well as its titanium pieces. Elegant gold is combined with high-grade stainless steel, or precious titanium with Sterling silver. The ring collection “Elements” was inspired by the four elements, water, earth, fire, and air. (Hall B2.300) Thomas Sabo: hippie style revival and world premiere for Thomas Sabo Watches “Love & Peace” is the motto of the completely new Sterling silver collection for spring/summer 2009, as well as a part of the new Charm Club collections. Everything is colorful – just what you would expect from a true hippie style revival. The materials primarily used are turquoise and coral. The THOMAS SABO watch collection will celebrate its world premiere at inhorgenta europe 2009. More than 60 watches are included in the presentation, all of which perfectly complement the jewelry collections in terms of design and quality. (Hall B1 Booth A 214; Hall B1 Booth A 116/118; Hall B1 Booth A 12)

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Schoeffel: romantic, feminine, glamorous – pearl jewelry and watches of the highest quality Schoeffel’s new spring collections perfectly harmonize with each other and can be combined as the mood strikes. The “Time Collection” offers the feminine women’s watch “The Pearl - Rose Lustre” with a white-pink ornamented watch face made of the finest mother-of-pearl, with integrated solitaire pearls, alligator watch band in pink, and a stainless steel case. The “Collier Collection” consists of choker-length or extra-long pearl colliers with cultured freshwater pearls, with impressive color variety. The combination options are unlimited. The House of Schoeffel uses them in classic as well as young and trendy creations. The “Classic Collection” includes rings, pendants, and earrings from the “Swing” line in 750 white gold. Filigree-style diamond jewelry with gleaming freshwater pearls and mystical Tahitian pearls are reminiscent of the feeling of ‘lightness of being’. Playful, yet modern: luxury for every day. (Hall B1.203/302, Aisle B/C) Xen presents trend-oriented silver jewelry line: “Visions created by Xen” Until now Xen specialized in stainless steel combined with diamonds. This year, the young trend label presents its first ever silver jewelry line, ‘Visions created by Xen’. The designs play with strong patterns and ornamental elements, silver is combined with Zirconia, cultured pearls with ceramics. The four mottos Life Style, Music, Fashion, and Sport offer something special for every taste. (B1.117, Aisle A) Zimmermann, Erich: a superlative platinum heart The new heart locket by Erich Zimmermann is likely the largest platinum locket presented at inhorgenta. Five centimeters long and weighing 100 grams, the voluminous platinum pendant is studded with diamonds. In its interior there is room for a very special image under the quartz crystal lens. Another spectacular piece is the Hollywood ring. A warmly glowing, honey-colored sapphire is mounted on a double platinum rail, accompanied by three diamonds on each side. The heart is priced at about 40,000 Euro, the Hollywood ring at about 15,000 Euro. (C2.212/313)

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