Jacksonville State University Athletics Jacksonville, Alabama MARKET SURVEY May 15 – July 15, 2008
PAUL SNOW STADIUM RENOVATION OPPORTUNTIES
4,570 bleacher seats bringing stadium seating to over 20,000 1,044 chair back stadium club booster seating New press box and media area 29 luxury suites with a seating capacity of 16 A luxury presidential suite with a seating capacity of 32 Student dormitory 400 beds four floors 410 parking spaces funded through $20,000,000 bond issue. TOTAL $17,000,000
OLYMPIC SPORTS OPPORTUNITIES
Pete Matthews Coliseum renovation (men’s and women’s basketball and volleyball) Softball stadium relocation Baseball stadium renovation Tennis facility relocation Soccer field renovation and upgrade Track facility renovation TOTAL
$11,657,737
POPULATION
50 Interviews 196 Online survey participants Multiple affiliations
Personal Interviewees
Online survey
Totals
Board of Trustees
3
0
3
Foundation Board
12
4
16
0
13
13
Faculty/Staff
10
37
47
Alumni
29
150
179
Friend
7
40
47
Corporation/Business
7
5
12
Foundation
0
8
8
Affiliation
Administration
SUPPORT FOR STADIUM RENOVATION Combined interview & online survey responses 57% support stadium renovation
No 43%
Yes 57%
PROPENSITY TO GIVE
Combined interview & online survey responses 42% will consider individual gift Yes 42%
Don't Know 7%
No 51%
PROPENSITY TO GIVE
Combined interview & online survey responses 15% company will consider gift
Yes 15%
Don't Know 13%
No 72%
PERSONAL INTEREST IN LUXURY SUITES Combined interview & online survey responses 6% are personally interested in leasing a suite Yes 6%
14 online survey participants personally interested in leasing a suite
Don't Know 8%
5 interviewees personally interested in leasing a suite
No 86%
COMPANY INTEREST IN LUXURY SUITES Combined interview & online survey responses 5% company is interested in leasing a suite Yes 5% No 44%
Don't Know 51%
9 online survey participants interested in leasing a company suite 2 interviewees interested in leasing a company suite
PERSONAL INTEREST IN PREMIUM SEATING Combined interview & online survey responses 17% are personally interested in premium seating
Don't Know 46%
12 online survey participants personally interested in premium seating
Yes 17%
10 interviewees personally interested in premium seating
No 37%
COMPANY INTEREST IN PREMIUM SEATING Combined interview & online survey responses 15% company is interested in premium seating
Don't Know 44%
Yes 15%
1 online survey participants interested in company premium seating 6 interviewees interested in company premium seating
No 41%
ATHLETIC FUND DONATION Combined interview & online survey responses 38% will donate to purchase seating Yes 38%
Don't Know 12%
No 50%
CAMPAIGN GOAL
Working goal: $6 million - $6.5 million
18-month capital campaign
5 year solicitation/pledge period Based on Over 90 years of fundraising experience Responses from 50 personal interviews and 196 online participants Gift range of $380,082 to $1,003,985 for stadium renovation Gift range of $413,386 to $1,176,085 for Olympic sports
JUSTIFICATION FOR TENTATIVE CAMPAIGN GOAL
Stadium Renovation Project: $3-$3.5 million
Screening of potential contributors - $199,570,120
Interviewing selected contributors - $776,610
Giving capacity of those not interviewed - $1,954,862
Olympic sports projects: $3 million
Screening of potential contributors - $199,570,120
Interviewing selected contributors - $991, 485
Giving capacity of those not interviewed- $1,961,416
CAMPAIGN OBJECTIVES
Allocate $3 million - $3.5 million of the total goal to the expansion of JSU’s Paul Snow Football Stadium. JSU athletics should develop a marketing plan to address the stadium renovations and premium seating. Distribute $3 million among Olympic sports as determined by JSU President William Meehan and the JSU Board of Trustees.
CAMPAIGN INFRASTRUCTURE AND STAFFING
Assign one of the current university development officers in the office of institutional development as a full-time development officer for JSU athletics. Hire a new university development officer to fill the vacant position in the central development office.
CAMPAIGN MANAGEMENT
Retain JFSG services for 18-month campaign JFSG Executive Counsel Jerry F. Smith – JFSG President, CEO Amanda Griffin – Senior Vice President JFSG Project Manager Mike Neel – JFSG Vice President
JFSG APPRECIATES THE OPPORTUNITY TO SERVE YOU Any Questions?
