Introducing:

IPA Performance Benchmarking 2014 summary brochure    

               

GDP Global Development Ltd. St. James House, 13 Kensington Square L o n d o n W 8 5 H D , U n i t e d K i n g d o m . T e l + 4 4 ( 0 ) 2 0 7 7 9 5 8 1 3 1  

 

 

   

About GDP Global “Benchmarking is our trademark” GDP Global, established in 1999, is based in London and Johannesburg, and with associates located in Spain, Sweden, elsewhere in Europe, the Americas, Middle East, Africa, Asia and Australasia. GDP its involved at all stages in the investor road map specialised in all areas of international business development, economic and investment promotion. GDP’s successful Benchmarking Programme has become GDP Global's trademark, providing independent feedback to hundreds of agencies since 2001 and becoming an invaluable insight into your agency’s competitiveness by giving you answers on what you are doing well and should enhance, what is not up to standard and how you should aim to improve it. GDP Global's competitive benchmarking programmes allow our client agencies to obtain an accurate and honest understanding of their current situation and performance. It is the pre-requisite to better internal team processes, investor sales and servicing, and successful implementation of new promotion strategies.  

2  |  P a g e    

 

 

 

 

       

What is Benchmarking?   “Benchmarking is the process of comparing one's business operations and performance metrics to the industry bests or best practices from other industries. It encourages a company to become open to new methods, ideas, processes, and practices to improve effectiveness, efficiency and performance” Deros et al. (2006)

Box  1.    GDP’s  Performance  Benchmarking   Experience    

10  

Over   years  of  experience  and  more  than   performance  assessments  worldwide:    

700  

2001  -­‐  2002     • • • •

72  Agencies  (38  from  developed  countries)     98  Evaluations   27  Countries       5  World  Regions      

2003  -­‐  2004     •

Why GDP’s Performance Benchmarking?

•

54  Agencies  from  developed  countries   worldwide   90  Evaluations  

2004  -­‐  2005     GDP’s IPA Performance Benchmarking provides investment promotion agencies (IPA) with a substantial independent analysis of their agency's performance with new investors. This programme focuses on the capabilities of national, regional and city investment promotion agencies in dealing effectively with foreign investor enquiries and in promoting their respective regions. GDP Global Development established this programme at the request of UK IPA clients in 2001. In that time more than 200 investment promotion agencies worldwide have benefited from GDP Global's independent feedback of more than 700 performance evaluations. The current programme builds on the experience of previous investigations and provides IPAs with a benchmark that is evolving in line with developments in the IPA community and the global market. The results and implications of the IPA 3  |  P a g e    

• • • •

178  Agencies  (76  from  developed  country   IPA’s)   264  Evaluations   112  Countries   7  World  Regions  

2005  -­‐  2006      

• • • •

82  Agencies   180  Evaluations   75  Countries   7  World  Regions  

2007  -­‐  2008     • • • •

72  Agencies   210  Evaluations   25  Countries   7  World  Regions  

2009  -­‐  2012     • • • •

38  Agencies   115  Evaluations   20  Countries   7  World  Regions

Performance Benchmarking Programme are presented

 

 

 

    and discussed at conferences, workshops and training events around the world. Today the new IPA Benchmarking online solution database contains performance data from more than 700 IPA performance assessments since 2001. It is therefore the most comprehensive performance resource of its type. Furthermore, client reporting is available real-time, online 24/7 through the attractive online platform, which also provides the easiest way to consult,

Box  2.    GDP’s  IPA  Performance   Benchmarking  online  unique  features   • Large  

scale,   comprehensive   and   objective   analysis   –Benefits   from   more   than  700  performance  evaluations  

  • Multi-­‐client  

–   20,   50   or   100+   organisations  per  category,  globally    

  • Continuous  –  Annual  programmes  since  

2001  

 

• Accessible   –   Client   reporting   available  

real-­‐time,  online  24/7    

 

• Affordable   –   A   few   thousand   dollars,  

compared  to  tens  of  thousands  of  dollars   from  other  large  consulting  firms  

review, analyse your tailored information. GDP’s IPA Performance Benchmarking offers two participation options: custom and standard participation making it a best practice tool that is useful to most agencies, and affordable to all.

What are the benefits of GDP’s Performance Benchmarking? Among the benefits most frequently mentioned by agencies who benchmark their performance are: • Facilitates the establishment of baselines and definition of best practices • Helps to identify and prioritize improvement opportunities and reduce speculation • Makes it easier to increase performance expectations • Accelerates understanding and agreement on the real problem areas • Motivates the team to work collaboratively internally • Encourages more productive levels of investor service and a culture of continuous evaluation and improvement • Helps to improve marketing capabilities and implementation of new promotion strategies

  • Friendly   interface   –   the   easiest   way   to  

consult,   review,   analyse   your   tailored   information  

 

How Performance Benchmarking works?

• Unique,   easy   and   secure   information  

 

sharing  system    

• Connect   –   create   community,   connect  

with   other   peers   and   share   information   with  agency’s  offices  abroad       4  |  P a g e    

The GDP Global expert consulting team will thoroughly assess your website and provide a 12-point analytical report of its effectiveness and any areas for improvement.

 

 

 

    In addition to this, our global benchmarking team will submit a typical investment enquiry to your agency team(s). The 13-point analytical report informs you on every step of the process: telephone enquiry handling, email effectiveness, teamwork, quality of proposal information, levels of service etc. (See Figure 2 and 3)

Box  3.  Interesting,  but  what  do  actual     users  say?  

"Benchmarking  between  similar  Agencies   is  always  a  superb  tool  to  compare"     -­‐  General  Manager,  European  National  IPA  

We complete our analysis, and then submit to you the confidential draft and final reports, together with the results of the entire benchmarking programme. Our report to you covers operational, organisation and strategy related observations and recommendations. For custom benchmarking clients, we will present your agency’s results, findings, analysis and recommendations at a half-day workshop, held in London or at your agency, for all of your staff.

Agencies have two participation options: Custom and Standard.

Custom IPA Benchmarking Customising the benchmarking provides additional benefits to IPAs that are in the process of re-organisation, team development and launching new marketing programmes. - Customise your evaluation: custom benchmarking allows you to select one or more sector/team profiles for performance benchmarking. Choose from more than 20 typical business sectors and more than 15 business activities, and any number of teams/ websites to assess. - Select the benchmarking time: choose when you wish each assessment to be 5  |  P a g e    

   

"The   results   were   hard   to   swallow   -­‐   a   shock   to   the  system.  But  we  have  responded  with  system-­‐ wide  changes  and  issues  are  now  resolved."        

-­‐  Director  of  Investment,  European  National  IPA  

"Thanks  once  again  for  the  opportunity  to   participate  and  we  have  received  a  lot  of   valuable  feedback  from  our  report  which   we  intend  to  use  to  build  on  our  success  in   this  round."      

-­‐  Principal  Project  Officer,  Australian  city  

"An   excellent   piece   of   work   and   great   feedback   for  our  team.  We  will  use  the  results  as  a  step  by   step  guide  to  improving  our  systems,  procedures   and  competitive  edge  in  the  coming  months."     -­‐

 

Director  of  Investment  -­‐  UK  city  region    

"It's   great   -­‐   now   we   know   exactly   where   and  how  to  improve  our  performance!"    

-­‐  Head  of  Business  Development,  Nordic  city  region  agency  

undertaken period.

during

the

benchmarking

 

 

 

    Standard IPA Benchmarking With Standard IPA Performance Benchmarking you receive a substantial independent analysis of your agency’s

performance with new investors and additionally a separate report on the effectiveness of your E-communications materials. • GDP Global selects a sector based

on your region's economic profile • Your

website and your enquiry handling procedures are assessed during the benchmarking period.

What you receive? Figure 1. General Evaluation Analysis

Custom IPA Benchmarking •

•

Figure 2. Factor Benchmarking Analysis

• •

Figure 3. Element Benchmarking Analysis

6  |  P a g e    

Workshop: Obtain full feedback and expert presentation of results, analysis and best practice ideas in a workshop held at the GDP Global office in London, or your agency office Reports: Detailed reports on the effectiveness of your website and ecommunications as well a comprehensive report on how well your agency handled customised test investor enquiries in comparison with other agencies. Online access to view and download your reports. Custom Analyses: You will be able to run custom analyses of particular types of agencies, and you will be able to compare with last year's performance.

 

 

 

    Standard IPA Benchmarking •

Complete report on the effectiveness of your website and e-communications.

•

Detailed report on how well your agency team handled the test investor enquiry in comparison with other agencies.

•

Set of recommendations for the improvement of your performance in the coming 12 months.

• Online access as described earlier. • Full set of benchmarks from the previous exercise for you to make further assessments as

you wish.

How much does it cost? With both custom and standard participation options IPA Performance Benchmarking is a best practice tool that is useful to most agencies, and affordable to all.

Custom IPA Benchmarking One investor profile plus reports and half day in-house Benchmarking Workshop: GBP 4,900 (EUR 5.715, USD 7,455) + VAT, billed in sterling. Additional sector profiles and GBP 1,400 (EUR 1.630,

additional office assessments are USD 2,130) + VAT, billed

evaluated at: in sterling.

Standard IPA Benchmarking With participation starting at just GBP 1,120 (approx. EUR 1.305, USD 1,705) + VAT, any agency can afford to take part.  

How do I register?   To join in to any of the programmes simply fill in the registration provided or please email Roz Hanna, our Head of Client Services, at [email protected]. 7  |  P a g e    

 

 

   

More information? For more information on IPA Performance Benchmarking visit www.gdpglobal.com -

-

IPA Performance Benchmarking FAQ

-

- More information on IPA Performance Benchmarking methodology

-

- Comments and opinion of investment promotion agencies on their use of IPA Performance Benchmarking For information requests please contact Roz Hanna, our Head of Client Services at [email protected] or by telephone +44 20 7795 8131; fax to +44 20 7900 2194.

8  |  P a g e    

 

 

 

 

    Appendix 1. Sample Report

Fig. 1a. Sample Report: Investment Enquiry

 

     

9  |  P a g e    

   

 

 

 

   

Fig. 2a. Sample Report: Overall Benchmark Score

 

     

Fig. 3a. Sample Report: Element Scoring Example

 

     

10  |  P a g e    

 

 

 

   

Fig. 4a. Sample Report: Factor Benchmarking Analysis – General Evaluation

Fig. 5b. Sample Report: Factor Benchmarking Analysis

 

 

                Fig. 6c. Element Benchmarking Analysis

Fig. 3d. GDP’s Performance Benchmarking online solution: Desktop Page/ Results Summary Page

11  |  P a g e    

    Fig. 7d.   Element Benchmarking Analysis  

 

 

 

    Appendix 2. Terms and conditions GDP Global welcomes all investment promotion agencies (IPAs) to participate in the programme. The following represents the standard terms and conditions for participation. 1. To participate in the IPA Performance Benchmarking Programme prior authorisation from an operational director of the IPA must be received by GDP Global, in writing or by email. 2. An Invoice will be raised by GDP Global for the benchmarking upon receipt of a registration form. Payment is due in full within 30 days of the invoice date. 3. GDP Global reserves the right, at its own discretion, to limit the participation of an IPA in this programme, or to exclude an IPA from participation. 4. The IPA’s detailed performance evaluation is provided, in the first instance and by request, to an operational director of the IPA. It is a matter for the IPA to determine how the report is distributed. Only in exceptional circumstances will a report be made available to the commissioning IPA in another manner. GDP Global reserves the right to seek higher authorisation from an IPA before releasing information to it. 5. When GDP Global provides restricted access to its benchmarking website, access details will be provided in the first instance, to an operational director of the IPA. It is a matter for the IPA to determine how the access details are distributed. 6. GDP Global publishes a publicly available report at the end of the benchmarking programme. GDP Global reserves the right to list the IPAs that participated in the programme. It also reserves the right to highlight world leading and world-class performances by participating agencies. Prior to the publication of the public report an IPA may request for their data not to be included. 7. Whilst every effort will be made to ensure that detailed IPA performance benchmarking information is not disclosed to the public, GDP Global will not be held liable for any IPA related information that enters the public domain by whatever means. 8. Participating agencies agree that their benchmarking information is held by GDP Global in order to allow for annual benchmarking analysis. An IPA may request at any time for their data to be removed from the benchmarking database. 9. At all times information published in the IPA Performance Benchmarking programme reports and on the website ipabenchmarking.com remains the property and copyright of GDP Global. Participating IPAs may reference their own involvement in, and results from the programme.      

12  |  P a g e   IPA Performance Benchmarking   Online Solution GDP Global Development Ltd. St. James House, 13 Kensington S q u a r e , L o n d o n W 8 5 H D , U n i t e d K i n g d o m . T e l + 4 4 ( 0 ) 2 0 7 7 9 5 8 1 3 1