Investor Presentation Q1 16

Investor Presentation Q1’16 Safe Harbor Forward looking statements This presentation contains “forward-looking” statements that are based on our bel...
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Investor Presentation Q1’16

Safe Harbor Forward looking statements This presentation contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us. Forward-looking statements include, without limitation, information concerning our possible or assumed future results of operations, business strategies, competitive position, industry environment, potential growth opportunities, potential market opportunities and the effects of competition. Forward-looking statements include all statements that are not historical facts and can be identified by terms such as “anticipates,” “believes,” “could,” “seeks,” “estimates,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “should,” “will,” “would” or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our beliefs and assumptions only as of the date of the prospectus.You should read the prospectus, including the Risk Factors set forth therein and the documents that are exhibits to the registration statement, of which the prospectus is a part, completely and with the understanding that our actual future results may be materially different from what we expect. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. This presentation includes certain non-GAAP financial measures as defined by SEC rules. As required by Regulation G, we have provided a reconciliation of those measures to the most directly comparable GAAP measures, which is available in the appendix.

We have filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in the registration statement and other documents we have filed with the SEC for more complete information about us and this offering.You may get these documents for free by visiting EDGAR on the SEC web site at http://www.sec.gov. Alternatively, we, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling Goldman, Sachs & Co. at 1-866-471-2526, or by e-mailing [email protected]; or by calling Morgan Stanley & Co. LLC at 1-866-718-1649, or by e-mailing [email protected]

people see and understand their data.

We help

Tableau Software $172m

$654m

$130m $413m

$232m $128m 2012

2013

2014

Note: Fiscal year ends December 31

2015

Q1’15

Q1’16

• • • •

Founded in 2003 42,000+ customer accounts 3,168 employees Headquartered in Seattle, WA.

Breakthrough Innovation

Databases

Computer Graphics

Human Computer Interaction

The Data Opportunity Extracting value from the data deluge SENSORS SENSORS APPLIANCESATM’S INDUSTRIAL M ACHINES MO BILE VOIPTELEMATICS PORTALS SENSORS W EBSITES

New digital data touched by businesses 6,000,000

TRADING SYSTEMS SATELLITELAPTOPS ERP DATACENTERGAMES CRM

5,000,000

LOGSAPPLICATIONS

4,000,000

TRANSACTIONS RFID

3,000,000

2,000,000 1,000,000 Petabytes 0 2007 SOURCE IDC 2012

2009

2011

2013

2015

The Status Quo The Most

The Many

The Few 615 million information workers

Don’t have business Analytics: it’s too hard

Waste countless hours in Excel with poor results

Rely on an army of engineers and experts

The Tableau Revolution 247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 2, 30 0, 95 5, 85 -0, 13 6, 43

-6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56

247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 2, 30 0, 95 5, 85 -0, 13 6, 43

-6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50

126, 07 4.689, 56 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44

247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 2, 30 0, 95 5, 85 -0, 13 6, 43

-6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56

247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 2, 30 0, 95 5, 85 -0, 13 6, 43

-6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50

126, 07 4.689, 56 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44

Tableau Products

Tableau Server + Online

Tableau Public

Tableau Desktop + Vizable

For Organizations

For Everyone

for anyone

Tableau leverages data from its source

Databases

Big data

Spreadsheets

Applications

Cloud

Core Technology:VizQL A visual query language for data • • • •

Declarative query language Unifies query and visualization Creates unlimited number of picture expressions Compiles into database query languages

Core Technology: In-Memory Engine Extremely fast computational ability • • •

Breakthrough in-memory database Column storage, architecture-aware Fast performance with massive data

247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 2, 30 0, 95 5, 85 -0, 13 6, 43

-6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56

247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 2, 30 0, 95 5, 85 -0, 13 6, 43

-6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50 126, 07 4.689, 56 247, 02 300, 79 1.905, 17 1.254, 95 2.663, 59 2.474, 40 19.645, 87 17.780, 13 5.280, 50

126, 07 4.689, 56 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44 2, 30 0, 95 5, 85 -0, 13 6, 43 -6, 87 -1, 18 -2, 13 -0, 54 -1, 55 -0, 44

Core Technology Live Query Engine Supports the world’s largest databases • • •

Attaches directly to enterprise data stores Compatible with major data platforms Leverages enterprise data models and security

Data warehouses

Datamarts and cubes

Fast databases

Hybrid Data Architecture Combination of in-memory and live query engines • •

Designed for adaptability and flexibility Unified user experience for full range of data stores

+

A Fundamental Break from the Past Traditional Approaches

The Tableau Way Ubiquitous

BUSINESS INTELLIGENCE

Easy

Complex Products Affordable

Heavy Customization Specialized Staffing

Rigid Delivery Model

Fast Powerful

Pre-Defined Usage Slow Pace Expensive Limited Audience

Beautiful

For Everyone

Market Opportunity White Space

363 million information workers

Excel +

BI TOOLS Market ($13 Billion)

615 million information workers

105 million information workers The Few

The Many

Source: 2012 BI Tools Market size per IDC: total information workers per Forrester and Forrsights. According to Forrester, there are expected to be 615mm information workers in 2013. According to Forrsights, as of August 2012, 17% (105mm workers) use BI tools and 59% (363mm workers) use spreadsheets.

The Most

Tableau Software Enormous upside with multiple drivers of growth Product Innovation

Further Penetrate Existing Customers

Drive New Customer Grown

Extend Partner Network

Continue to build customer base and drive revenue growth

Grow Internationally

Visionary Team

Christian Chabot CEO and Co-founder

On a disruptive mission Since 2003

Technology and Product-driven ethos

Since 2003

Tom Walker CFO

Focused on the Long-term Since 2004

Since 2007

Since 2003

Kelly Wright Exec VP Sales

Since 2005

Daniel Jewett VP Product Management

“Best Workplace” Award in 2012 and 2013

Pat Hanrahan Chief Scientist and Co-founder

Chris Stolte CDO and Co-founder

Elissa Fink CMO

Since 2007

Keenan Conder General Counsel

Jay Peir EVP Corporate Development and Strategy Since 2011

Since 2012

Financial Highlights

Strong Revenue Growth

2012

Q4’12

Q1’13

Q2’13

Q3’13

2013

Q4’13

Q1’14

Q2’14

Q3’14

2014

Q4’14

Q1’15

Q2’15

Q3’15

2015

Q4’15

$172m

$203m

$171m

$150m

$130m

$105m

$91m

$75m

$81m

$61m

Q3’12

$50m

Q2’12

$40m

Q1’12

$42m

2015

$32m

2014

$29m

2013

$25m

2012

$232m

$128m

$413m

$143m

$654m

Quarterly

Q1’16

2016

License Revenue

Q3’12

2012

Q2’13

Q3’13

2013

Q1’14

Q2’14

Q3’14

2014

Q4’14

Q1’15

Q2’15

Q3’15

2015

$96m

$109m

$97m

$84m

$70m

$60m

$58m Q4’13

$48m

Q1’13

$42m

Q4’12

$34m

Q2’12

$26m

Q1’12

$30m

2015

$22m

2014

$20m

2013

$17m

2012

$160m

$90m

$280m

$101m

$133m

$424m

Quarterly

Q4’15

Q1’16

2016

Maintenance & Services

Q1’12

Q4’12

Q1’13

2012

Q2’13

Q3’13

2013

Q4’13

Q1’14

Q2’14

Q3’14

2014

Q4’14

Q1’15

Q2’15

Q3’15

2015

Q4’15

$75m

$70m

$61m

$53m

$46m

$42m

$35m

$30m

$26m

$23m

Q3’12

$19m

Q2’12

$16m

$14m

2015

$12m

2014

$10m

$7m

2013

$9m

2012

$73m

$38m

$133m

$230m

Quarterly

Q1’16

2016