Investor Presentation January 2012

Safe Harbor We make forward-looking statements in this presentation which represent our expectations or beliefs about future events and financial performance. Forward-looking statements are identifiable by words such as “believe,” “anticipate,” “expect,” “intend,” “plan,” “will,” “may” and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Forwardlooking statements are subject to known and unknown risks and uncertainties, including those described in the Company’s filings with the Securities and Exchange Commission. In addition, actual results could differ materially from those suggested by the forward-looking statements, and therefore you should not place undue reliance on the forward-looking statements.

Key Investment Highlights § Own $1+ billion UGG brand and 5 other non-competing lifestyle brands § Meaningful domestic growth opportunities § Significant untapped international potential § Growing direct to consumer business § Solid earnings, cash flow and strong balance sheet

Company Portfolio “Beyond Great Products to Build Great Brands.” Brand

LTM Net Sales @ 9/30/11* 84%

§ Accessible luxury comfort

10%

§ Outdoor performance

5%

§ Action Sports

1%

§ Emerging Brands

* Proforma - includes Sanuk sales for full period and excludes Simple sales

Strong Sales Momentum

CAGR: 35%

$1.0B

$304M

2006

2007

2008

2009

2010

Strong EPS Performance $4.03

CAGR: 38% $2.98 $2.42

$1.69 $1.10

2006 (1) 1) 2)

2007

2008 (1)

2009 (1)

2010

Operating income results are pro forma, adjusted to exclude litigation expenses, impairment losses and before restatements. For all years mentioned above : EPS reflects July 2010 Stock Split

Increasing Long-Term Sales Growth Targets 2015 § $2.4 Billion – from $2 Billion Ø Ø Ø Ø

UGG Australia - $1.85 billion – from $1.65 billion Teva - $250 million – from $200 million Sanuk - $200 million Emerging Brands - $100 million – from $150 million

§ International ~ 40% § Retail ~ 25% ~ 200 stores

Where does the next $1.1 billion come from?

Growth Strategy - UGG Brand § Expansion of products and categories § Accelerate international growth § Grow retail business § Increase emphasis on marketing

Expansion of Products & Categories § Expand cold weather and UGG Collection

§ Grow men’s business § Expand Spring business § Further develop handbags, apparel & accessories collections

Expansion of Products & Categories - Women’s

Expansion of Products & Categories – Men’s

Expansion of Products & Categories - Handbags

Expansion of Products & Categories - Outerwear

Expansion of Products & Categories – UGG COLLECTION

Expansion of Products & Categories – Spring ‘12

Expansion of Products & Categories Expand shop-in-shops to showcase product range • Showcase ~ 100 styles vs. ~ 40 styles at typical account • Drives 35% to 50% increase in sales • ~350 total shop-in-shops worldwide in 2011 vs. 258 total in 2010

Selfridges in London

Footwear, Etc., San Mateo, CA

Accelerate International Growth § Increase penetration of entire product line in subsidiary markets § Establish additional subsidiaries in key developed markets § Establish/grow 3rd party distributors in less developed markets § Continue to develop subsidiaries’ infrastructure platforms § Expand Company owned retail stores

Grow Retail Business U.S. Canada U.K. Japan China TOTAL

Concept 11 2 4 3 10 30

Outlet 8 0 1 1 1 11

Boutique 0 0 0 3 0 3

TOTAL 19 2 5 7 11 44

§ All locations profitable with accretive margins, fast paybacks and strong sales per square foot § Opening ~ 25 stores in 2012 § 2015 ~ 200 stores ~ 25% of total sales

Grow Retail Business

Madison Avenue, NYC

Shanghai Plaza, Shanghai

Manchester, UK

Increase Emphasis on Marketing § Increased marketing spend in 2011, to 3.5% of sales from 2% § Aggressive Men’s Marketing Program § Reaching & Converting Prospects § Grow & Refine Social Media Strategy and Management § Retail Marketing Initiatives

“Feels Like Nothing Else”

UGG INSIDE. MAN OUTSIDE.

Growth Strategy - Teva Brand § Re-positioned as the leading action-outdoor brand targeting a younger, more active consumer § A legitimate four-season product offering with superior wet weather technology § More targeted, non-traditional marketing

Product Diversification

Growth Strategy - Sanuk Brand § Further develop key retail relationships in department store, outdoor, sporting goods and specialty footwear channels § Line extensions and new product introductions to become a year ‘round brand § Category expansion: Apparel & Accessories § Focus international growth in Deckers subsidiaries & other markets § Grow Retail stores

Product Assortment

What’s the outlook for next year?

Preliminary 2012 Outlook § Sales growth driven by: ØNew store openings ØNew products and categories ØFull year of Sanuk ØInternational

§ Gross Margins impacted by: ▼Sheepskin costs ▲Price, Mix & Sanuk

§ Operating expenses to support: ØRetail & International ØMarketing ØSanuk non-cash expenses

Key Investment Highlights § Own $1+ billion UGG brand and 5 other non-competing lifestyle brands § Meaningful domestic growth opportunities § Significant untapped international potential § Growing direct to consumer business § Solid earnings, cash flow and strong balance sheet