International Forum of Euro-Mediterranean Promotion and Territorial Development Agencies «Economic and social promotion of territories and investments» SESSION 1 – REGIONAL STRATEGIES FOR INVESTMENT PROMOTION Oujba (Morocco), November 21st , 2013
Investment Promotion in Piemonte: between tradition and innovation GIULIANO LENGO General Manager Piemonte Agency for Investments, Export and Tourism
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Piemonte at a glance
Capital City: Torino GDP: € 123.9 billion (8% of the national total)
Export: € 39.7 billion (10.3% of the national total)
Companies: 467,000 (7.7% of the national total)
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Diversified, dynamic economy: tradition in innovation Historic hub for major technological innovations: electric engine, cinema and radio, MP3 file format, the common rail for diesel engines… Piemonte focuses on R&D activities and invests in strategic sectors Automotive
Unique automotive district: entire design and production cycle
Aerospace
1 of 5 Italian aerospace & defence clusters: 5 big players, 12,500 employees, 2.6 bln € turnover
ICT LS & Nanotech
www.fromconcepttocar.com www.torinopiemonte aerospace.com
Complete ICT sector: all ranges of specialisation, over 2,000 researchers
www.thinkupict.org
2nd Italian region for biotech companies 7,000 employees, 3,500 scientists (60% active in healthcare and med-tech fields
Sustainable mobility & ITS
Among the leading centres for the convergence of all sciences related to the development of sustainable mobility: new vehicle architectures, new powertrains and engines, intelligent systems for traffic/transportation management, info-mobility
Energy & environment
1,300 companies (energy, waste management, water treatment), 4 Innovation Hubs, 1,100 patents registered in 2011 3
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Among our excellences
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Highly qualified human resources 103,000 students enrolled in Piemonte’s universities (AY 2011-2012) Main international organisations in Torino:
Top level universities
University of Torino ■ Polytechnic of Torino ■ University of Eastern Piemonte ■ University of Gastronomic Sciences ■
Advanced training centres
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Piemonte Agency Piemonte Agency for Investments, Export and Tourism an organization created in December 2006 by Piemonte Region and the Union of the Chambers of commerce of Piemonte in order to strengthen the international role of Piemonte and its potentials Several bodies dealing with inward and outward internationalization merged into Piemonte Agency
The first italian organization dedicated to territorial development and internationalization at regional level
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Piemonte Agency: our members Promoting members
Other members
Regione Piemonte (Piemonte Region) Unioncamere Piemonte (Union of the Chambers of Commerce of Piemonte) Chambers of Commerce of: Alessandria, Asti, Biella, Cuneo, Novara, Torino, Verbano-Cusio-Ossola, Vercelli
Chamber of Commerce of Aosta City of Torino Province of Torino Unione Province Piemontesi (Association of Piemonte Provinces) Politechnic University of Torino University of Torino University of Eastern Piemonte
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Piemonte Agency: the Plan for the internationalization of Piemonte Piemonte Agency operates within the strategy for internationalization of Piemonte Facilitating the matchmaking between international operators and Piemonte’s productive system
Piemonte Agency manages A programme of actions and initiatives within the Plan for the internationalization of Piemonte Supported and co-financed by
and by the Development and Cohesion Fund 8
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Piemonte Agency: mission To be the one-stop-shop to get in touch and make business with Piemonte-Italy To learn about the local economic system
To find the right business contacts in Piemonte
To find a quality business destination for direct investment
To be updated on international business
To discover the perfect host for leisure and business travel
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Piemonte Agency: who we are
attracting foreign investment and creating new opportunities of qualified labour promoting the presence and the competitiveness of local companies on international markets
promoting the region's tourist offer and products worldwide
and meanwhile promoting the regional agrifood excellence abroad
training and strengthening the skills of local and foreign companies and institutions in the field of internationalization.
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Business Promotion Matching foreign companies’ needs with the local production offer Through a free, personalised and targeted approach Piemonte Agency can:
plan incoming trade missions for foreign business delegations organise international events in Piemonte organise delegations of enterprises from the region to attend fairs find suppliers, partners or other figures to match requests and offers carry out projects for partners’ research in mutual cooperation with other international organisations
The international network active in 15 geographic areas guarantees foreign interlocutors updated information on Piemonte as well as its investment and business opportunities. 11
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Fundraising Piemonte Agency has a wide expertise in designing and implementing projects financed by national and international donors
Main activities
Geographic areas of interest
Scouting of financial opportunities Project identification, feasibility evaluation and analysis Partnership creation Project design and implementation Report Follow-up
Africa Latin America European Union Caucasus Mediterranean Countries 12
Asia
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Tourism Promotion Agrifood Marketing Piemonte: unique tastes, food culture and the ideal location for leisure and business travel Infrastructures, hospitality and services combined to a unique food and wine tradition contribute to making Piemonte the ideal location for happenings, conventions, incentive travel, as well as business. Piemonte Agency promotes the region’s tourist and agrifood resources by:
•attending international fairs •organizing events and workshops •planning educational tours and guided
tastings for business delegations, tour operators,
media and trade representatives •b2b and b2c meetings
Winter and summer mountain Lakes Leisure tourism Cultural and religious tourism
Wines and spirits Sweets and chocolates Cheeses Cured meats
Wine and Food Cultural and sport events Wellness Shopping
Sauces Rice and pasta Truffles Vegegetables and fruit 13
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Foreign Trade Training Specialist training to be more competitive on foreign markets Piemonte Agency enables officers, local and foreign managers to increase skills and knowledge on the key aspects related to international trade and on the most advanced commercial strategies by offering tailormade programmes according to the participants’ needs. Piemonte Agency plans and coordinates: •courses and conferences to train and strengthen the skills of local and foreign companies, institutions in the field of internationalization •activities to promote international cooperation projects to encourage the exchange of knowledge, experiences and best practices on themes of common interest The training department of Piemonte Agency is accredited by Piemonte Region as a training agency and is certified under ISO 9001:2008
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Invest in Torino Piemonte The unique, free reference point for companies wishing to locate in Piemonte The inward investment team can advise you on every aspect of starting and running a business in Piemonte providing assistance at every stage of the project Services are free, responsive, tailored to the company’s needs and totally confidential
1st Italian region to have created a dedicated financial tool for attracting and financing foreign companies
• Regional Investment Contract • Regional Investment Contract for Small-sized Investments
• Assessment and information phase
• Start-up and assistance
Measures to support business are managed by Finpiemonte SpA
• Support foreign companies which have already invested in Piemonte
Send your query to:
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The first place marketing project began in Piemonte
1997: Authority for Telecommunications Torino bid
1997: XX Olympic Winter Games 2006 National bid
1998: one of the Promoters of Torino Internazionale
2000: 1st Strategic Plan for Torino
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Torino, Piemonte: an ideal location Torino played host to major events
2013: Torino wins bid to host Italy’s Transport Authority
Host city for upcoming events
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Why Invest in Torino Piemonte? 25 excellent industrial districts Over 200 public and private R&D centres, 380 labs, 4 universities, 6 S&T parks
1st Italian region for expenditure on innovation in the manufacturing sector 1st Italian region for high-tech patents 1st Italian region for private investment in R&D (20% of the national total) Torino: over 350 MNEs, almost 70,000 employees, overall turnover about € 18 bln, 136 HQs of foreign companies
Torino: 1st Italian city in terms of FDI attraction Torino: 2nd centre in Italy for venture capital operations
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Over 630 foreign companies have chosen to locate in Piemonte Solid industrial tradition Top level research activities Highly qualified human resources
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... Investors’ opinions “We chose Torino for the fantastic quality of its research.” Jennifer Tour Chayes, Research Manager at Microsoft Research “Piemonte has an intellectual heritage in engineering that can be decisive in making Italy competitive” Mike Arcamone, former Vicepresident of GM Powertrain Europe “Among the decisive elements for choosing Torino were the presence of the research and development centres of the Polytechnic, the University of Turin and T-Lab, the Telecom Italia research centre but also the favourable geographical position.” Giuliano Berretta, Chairman of the Board, Eutelsat Communications
“…companies that, in my view, can stand alongside their counterparts in Silicon Valley and Israel, with respect to innovation, approach and professionalism. The Piemonte ICT world is an excellent find…” M. Hodgson, British Telecom, London
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Piemonte Agency for Investments, Export and Tourism Corso Regio Parco, 27 10152 Torino – Italy tel. +39 011 6700511 www.centroestero.org Giuliano Lengo General Manager
[email protected]
Piemonte: Excellence, Innovation, Competitiveness
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