Invention of the Louvre: Seven Centuries of French History through the Museum’s Collections

BEIJING AND HONG KONG EXHIBITION 2016-2017 PRESENTED BY THE MUSÉE DU LOUVRE

Foreword by Jean-Luc Martinez President–Director, Musée du Louvre Formerly a royal palace, the Louvre has embraced the history of France for eight centuries. Intended as a universal museum and “open to all since 1793”, its collections—among the finest in the world—span several thousands of years and a territory that extends from America to the confines of Asia. With nearly nine million visitors in 2015, the Louvre is the world’s most visited museum. These collections feature works admired throughout the globe, including the Mona Lisa, the Winged Victory of Samothrace and theVenus de Milo. 30 years after the project Le Grand Louvre, the summer of 2016 was marked by the completion of several major projects, giving a new life to the Museum by offering a more accessible and more generous Louvre, bringing together the public and the collections. These projects lead the Louvre to the 21st century, with the upcoming inauguration of the Louvre-Abu Dhabi.

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About the Louvre Open to the public since 1793, the Musée du Louvre is one of the world’s largest museums, the most visited in the world and a historic monument. Around 38,000 works of art are permanently displayed in over 70,000 square meters of exhibition space at the Louvre. Spanning from the ancient world to the mid 19th century, the collections are divided between 8 curatorial departments and the Delacroix Museum: Near Eastern Antiquities; Egyptian Antiquities; Greek, Etruscan and Roman Antiquities; Islamic Arts; Paintings; Sculptures; Prints and Drawings and Decorative Arts. The Musée du Louvre is an internationally recognized cultural reference and strives to uphold a dynamic and ambitious policy of research, education and acquisition.

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The Louvre in China The Louvre has been present in China through various activities for over a decade: •

Greek Masterpieces from the Louvre, Capital Museum of Beijing, 2007

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The Louvre’s tactile exhibition traveled to the Beijing World Art, the Fujian Museum in Fuzhou and the Hong Kong Art Centre in 2009

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Masterpieces of the Italian Renaissance, Drawings from the Musée du Louvre, China Central Academy of Fine Arts Museum, Beijing, 2010

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As part of the 10 years cooperation partnership between the Louvre and the Forbidden City that began in 2005, a great retrospective Napoléon and the Louvre was shown in the Forbidden City in 2008, and Treasures from The Mediterranean World traveled to Beijing from 2013 to 2014.

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In 2014, the Louvre contributed by providing an important selection of paintings to the exhibition Masterpieces of French Paintings organized jointly by the National Museum of China and the Réunion des Musées Nationaux - Grand Palais. The exhibition was staged to commemorate the 50th anniversary of the founding of diplomatic ties between China and France.

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China at the Louvre The Louvre welcomed 820,000 Chinese visitors in 2015, which is a 73% rise compared to 2014. To facilitate their visit, the guide map and the official website louvre.fr are available in Chinese, the audio-guide is being translated. The Louvre also hired more than twenty visitor service agents who can speak Mandarin or several different Chinese dialects (Cantonese, Hakka, Min, Wu). Since July 2016, Chinese became the fourth written langue for all the practical information inside the Louvre: at the Pyramid entrance, in the box office and for all the directional signage, in order to render the Louvre more accessible to the Chinese public. The Louvre set the stage for several renowned contemporary Chinese artists and their creation, such as the Funeral of Mona Lisa by Yan Pei Ming in 2009, and From 1830 till now N° 4 by Zeng Fanzhi in 2014. The major exhibition The Forbidden City at the Louvre, Emperors of China and Kings of France (from September 2011 to January 2012) presented masterpieces of Chinese civilization for the first time in France. This exhibition was a major cultural and diplomatic event between France and China.

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Invention of the Louvre:

Seven Centuries of French History through the Museum’s Collections The Invention of the Louvre : Seven Centuries of French History through the Museum’s Collections is a major and internationally significant public exhibition and the first institutional exhibition by the Musée de Louvre in Beijing and Hong Kong, showcasing key moments of the Museum in history with over 130 works of art. Co-presented by Musée du Louvre, National Museum of China and Leisure & Cultural Services Department Arts Promotion Office, and supported by the French Embassy Beijing, Consulate General of France in Hong Kong and Macau, Le French May Arts Festival, Hong Kong Heritage Museum and Pansy Ho, China Ambassador to the Louvre. The exhibitions will be presented at the National Museum of China, opening 10 December 2016 and then at Hong Kong Heritage Museum from April to July 2017 as part of the 20th anniversary celebrations of the establishment of the Hong Kong SAR Government and 25th anniversary of Le French May Arts Festival.

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About the Exhibition Invention of the Louvre introduces its origins as a palace, to its continuing evolution in the 21st century. The proposed itinerary begins with the construction of the Pyramid of the Louvre, with the modernization of the museum since 1981 followed by an architectural and historical interpretation of the palace, of the museum, and of the collection. Divided into six sections, the exhibition covers themes from its invention, the centuries of history to the Louvre today: •

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Section 1: Reconstruction of the Louvre, le Grand Louvre by François

Mitterrand and Ieoh Ming Pei Section 2: The royal collections and the palace (17th Century), after François I, Louis XIV Section 3: The Louvre during the Age of Enlightenment and the Denis Diderot period (18th Century) Section 4: The Museum, from the Revolution to Napoléon I Section 5: The dream the Universality (19th Century) Napoléon III and the Third Republic Epilogue: The Louvre in the 21st Century

This landmark show will present a rich selection of key paintings, sculptures, prints, artifacts and decorative arts. François Boucher(1703-1770) The Three Graces Holding Cupid

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Selected Works in the Exhibition 1 - Jacques-Louis David (1748-1825) Minerva’s Battle Against Mars 2 - Nicolas Poussin (1594-1665) Dionysus’ Childhood 3 - Rembrandt Harmensz van Rijn (1606-1669) The Landscape with Three Thatched cottages

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Selected Works in the Exhibition 1 - Jean-Baptiste Pigalle (1714 – 1785) Diderot 2 - Lion sculpture 3 -Jean-Baptiste Siméon Chardin (1699-1779) Monkey Antiquarian

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4 - Martin-Guillaume Biennais (1764-1843) Napoléon Ier’s sword

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Selected Works in the Exhibition 1- Pierre Baraton Snuffbox (Miniatures representing Napoleon I and Josephine), signed by JF Soiron 2 - Paolo Caliari aka Veronese (1528-1588) The Holy Family with St. Elizabeth, Madeleine and the kneeling Benedictine 3 - Peter Paul Rubens (1577-1640) The Three Fates spinning the destiny of Marie de Medici or the Triumph of Truth

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Exhibition Venues National Museum of China, Beijing The National Museum of China (NMC) was founded in February 2003. NMC plays an important role in displaying Chinese culture, cultivating national spirit, as such it is a world leader amongst museums in developing the field of cultural artifacts. As the most important cultural and art institution in China, NMC not only displays China’s outstanding civilization achievements, but also those of other parts of the world.

Hong Kong Heritage Museum The Hong Kong Heritage Museum presents a unique mix of history, art and culture in a great variety of programs that cater for the wideranging interests of the public. Featuring an exhibition area of some 7,500 square meters, the museum regularly host exhibitions showcasing the diverse treasures of our heritage.

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Project Overview EXHIBITION & DELIVERY TEAM Exhibition Presenter: Musée du Louvre

Co-presenters • National Museum of China; • Leisure & Cultural Services Department Arts Promotion Office (LCSD)

Co-organizers • Le French May Arts Festival • Hong Kong Heritage Museum

Supporting Organisations • French Embassy, Beijing • Consulate General of France in Hong Kong and Macau

• Global Tourism Economy Research Centre • Ms Pansy Ho, China Ambassador, Musée du Louvre SPONSORSHIP & SUPPORT • Gala Dinner Sponsors and Patrons • In-kind sponsors: hotel, F&B, transportation, auction prizes, wines & champagnes, performances • Auction Partner: Christie’s Hong Kong • PR Partner: Mazarine Asia Pacific CURATORIAL • General Curator: Pascal Torres, Musée du Louvre

• Curators: Vincent Pomarède and Neguine Mathieux

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Fundraising Campaign The organisation and undertaking of the exhibitions by Musée de Louvre will be supported by a fundraising campaign led by Louvre’s China Ambassador Pansy Ho where donors will receive recognition for their support and enjoy a close affiliation with the museums and the curators. Various packages offering different benefits are available. A range of outreach and education programs at the exhibitions will benefit students and art lovers gaining insights into the Louvre, while a Corporate Social Responsibility program is being planned. The impact of this project covers territories as far ranging as France, China, Hong Kong, Macau and beyond for nearly a year. GALA DINNER ORGANISING COMMITTEE Chairlady Ms. Pansy Ho

Members Ms. Diana Chen

Mr. Arnaldo Ho

Ms. Michelle Cheng

Ms. Charmaine Ho

Ms. Winnie Chiu

Ms. Jasmine Li

Mr. Kenneth Fok

Mr. Kent Wong

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Sponsorship Options SUPPORTING ORGANIZATIONS • Government, cultural and stakeholder supporters • Arts institution and partners • Auction Partner

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GALA DINNER PARTNERS Title Sponsor (limited to 1) • HK$2,000,000

In-kind sponsors: Venue, F&B, Auction Prizes

Partner Sponsor (limited to 3) • HK$500,000

Advertisers Auction patrons

MEDIA PARTNERS • Local and international media • News, arts, cultural and design publications & media • In-kind advertorial support

Sponsor (limited to 8) • HK$300,000 Platinum Table • HK$150,000 Gold Table • HK$90,000

Sponsorship Benefits

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SPONSORSHIP MARKS

FURTHER ACKNOWLEDGEMENTS (Hong Kong)

(appropriate to sponsor category)

• VIP opening reception

Displayed as appropriate sponsor category with name/logo mark in all collaterals produced for the project, including:

• Le French May 25th Anniversary dinner in Hong Kong

• Gala Dinner collaterals (backdrop, souvenir program and auction catalogs, invitation cards, menu, etc.)

• Media launch events • Free admission passes • Private tour

• Event press releases

FURTHER ACKNOWLEDGEMENTS (From the Musée du Louvre in Paris)

• Billboard advertisement

• The Louvre private tour

• Acknowledgment as Patron of Le French May Arts Festival

• The Louvre exhibition previews

GALA DINNER ENTITLEMENTS (appropriate to sponsor category) • Complimentary tables/seats at Gala Dinner • Complimentary hotel accommodation in Macau • Complimentary helicopter/ferry tickets • Souvenir presentation on stage • Corporate materials in goodies bags

• Invitation to an exclusive trip with International Council • Complimentary admission passes • Recognition in Musée du Louvre website and annual report

PUBLIC OUTREACH & EDUCATIONAL PROJECTS (Hong Kong) Within the Museum • Public talks and forums • Education activity center and Outreach programs

• Education packs

The Louvre Fundraising Gala Dinner Sunday, 16 October The gala dinner will attract over 400 prestigious guests and will be attended by dignitaries from France, China, Hong Kong, Macau, international ministers and government officials, global business leaders, art and cultural institutions and supporters. This prestigious event will celebrate the long established Sino-Franco diplomatic relationships and promotion of art and cultural exchange between the two countries. Venue: Grand ballroom, Wynn Palace Cotai, Macau

Program includes: • Cocktail reception & auction preview • Speeches by Guests of Honor • Sumptuous dinner created by Michelin 3-star chef Guy Martin • French premium wines & champagnes

• Auction of fine wines, art and luxury accessories presented by Christie’s • Entertainment • Souvenir presentation

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Opening & VIP Events December 2016 / April 2017 VIP OPENING EVENTS • Exhibition unveiling in Beijing (10 December 2016) and Hong Kong (April 2017) MEDIA EVENTS • Media briefing events • A series of media interviews will be held during the actual exhibition period with organizers and main sponsors

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Communications December 2016 / April 2017 Communications for the exhibition will be a vital part of the engagement with the people of China, Hong Kong, Macau and beyond. Primary elements include: • Public relations campaign • Web and digital platforms • Social media engagement • Advertisement placements • Marketing collateral

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Contacts

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For further information on the gala dinner, corporate sponsorships and GTEF, please contact:

For further information on the exhibition and the Louvre, please contact:

Mazarine Asia Pacific Michelle Cheng Tel: +852 3101 4686 Email: [email protected]

Musée du Louvre Ina Giscard d’Estaing Tel: +33 1 40 20 54 57 Email: [email protected]

Hiram To Tel: +852 3678 0116 Email: [email protected]

Yoko Yu Qiu Tel: + 33 1 40 20 56 33 Email: [email protected]

Room 403, Shun Tak Centre 200 Connaught Road Central, Hong Kong

Musée du Louvre Direction of External Affairs 75058 Paris cedex 01

www.mazarineasiapacific.com www.louvre.fr

Copyright 1 : Cour Napoléon et Pyramide © Musée du Louvre, dist. RMN - Grand Palais / Stéphane Olivier 2 : Jean-Luc Martinez © 2013 Musée du Louvre / Florence Brochoire 3 : salle des Caryatides © 2011 Musée du Louvre / Thierry Ollivier Grande Galerie © Musée du Louvre, dist. RMN - Grand Palais / Olivier Ouadah salle 12 : Le temple © 2008 Musée du Louvre / Angèle Dequier 5 : La Cité interdite au Louvre, Empereurs de Chine et rois de France © 2011 Musée du Louvre / Antoine Mongodin Yan Pei-Ming : Les Funérailles de Monna Lisa © 2009 Musée du Louvre / Angèle Dequier Affiche : La Cité Interdite au Louvre, empereurs de Chine et rois de France © Musée du Louvre 7 : Les trois grâces © Musée du Louvre/A. Dequier - M. Bard 8 : Dionysus’ childhood © 2011 Musée du Louvre / Martine Beck-Coppola / Combat de Minerve contre Mars © Musée du Louvre/A. Dequier - M. Bard/ The Landscape with Three Thatched cottages © Musée du Louvre, dist. RMN - Grand Palais / Martine Beck-Coppola 9 : Napoléon Ier’s sword © RMN - Grand Palais (Musée du Louvre) / Michel Urtado Lion © Photo RMN / H. Lewandowski Diderot © RMN - Grand Palais (Musée du Louvre) / Michel Urtado Gudea © Musée du Louvre / Pierre et Maurice Chuzeville 10 : RMN-Grand Palais (musée du Louvre) / Jean-Gilles Berizzi RMN-Grand Palais (musée du Louvre) / Hervé Lewandowski 17/18 : Galerie d'Apollon © Musée du Louvre, dist. RMN - Grand Palais / Olivier Ouadah 19 : Pyramide du Louvre © 2014 Musée du Louvre / Antoine Mongodin